JP2023030566A - Advertisement device and program - Google Patents

Abstract

To provide an advertisement device, etc. for realizing an efficient advertisement technique.SOLUTION: An advertisement device 3 comprises: display means 301 of transmitting a website posting information on merchandise or service received from a provider terminal of the merchandise or the service and allowing application that a review of the merchandise or the service is submitted to SNS upon receiving provision of the merchandise or the service to a user terminal to be displayed; and acceptance means 302 of accepting the application of review submission via the website.SELECTED DRAWING: Figure 4

Description

The present invention relates to an advertising device for advertising goods and services and a program thereof.

The existing advertising method on SNS (Social Networking Service) was mainly BtoB (Business to Business), in which a company asked a public relations company to distribute commercial videos of products and services, advertisement articles, etc. on SNS.

Patent Document 1 discloses an example of an advertisement distribution system in SNS, and is configured to determine the content of advertisements presented to a user based on the preferences of other users who are related to the user. .

JP 2013-4027 A

In the BtoB method mentioned above, it takes a lot of money and time to advertise products and services, such as creating a homepage or landing page for advertising, SEO (Search Engine Optimization), etc. There has been a demand for an advertising method that enables advertising.

In addition, for companies that advertise their products and services, although they are confident in their products and services, users do not hesitate to ask whether they would like to use the products or services in the first place and their actual impressions after using them. There was a need to know the evaluation.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide an advertising device and the like for realizing an efficient advertising technique.

A first invention for solving the above-mentioned problems is a website on which information about a product or service received from a terminal of a provider of the product or service is posted, wherein the website receives the product or service and provides the information to the user. Display means for transmitting to a user terminal and displaying a website on which an application for posting a review of a product or service on an SNS is possible; and reception means for accepting the application via the website. An advertising device characterized by

In the present invention, instead of the above-mentioned BtoB advertising method, users who have applied for reviews on the website actually use products and services and post their impressions on SNS, so that general consumers When users search for products and services, they can know the user's impressions and the like, which leads to advertisement of the products and services. Providers of products and services only need to send information about products and the like to be posted on the website, so they can advertise more quickly and efficiently at a lower cost. In addition, from the application status, it is possible to know whether the product or service of the company is something that the company wants to use in the first place. On the other hand, it is preferable for the user side as well because it provides an opportunity to use new products and services.

It is preferable that the display means displays text of the tag attached when the review is posted on the website.
The tags attached when posting to SNS are important search keys for general consumers to see the post. Therefore, by adding a predetermined tag when posting and displaying the tag as text on the website, it becomes easier to copy and paste the tag when posting to SNS.

It is preferable that the display means retrieve reviews posted by the user on the SNS using the tags and display them on the website.
By displaying the search results of the reviews on the SNS by the above-mentioned tags on the website, it becomes possible to aggregate and view all the reviews about the product or service on the website.

Preferably, the advertising device receives the tag as information about the product or service from the provider terminal.
The tags may be set by the provider of goods or services and may be desirable to the provider.

It is preferable that the advertising device further includes notification means for notifying a user terminal of a user requesting a review contribution among the users who have submitted the application that the review contribution is requested.
In the present invention, instead of requesting all users who have applied for reviews to post reviews, more efficient advertising can be achieved by determining users to whom review posts are requested in consideration of user information and SNS usage conditions. be possible.

It is desirable that the reception means receives a selection of an SNS for posting the review.
Which SNS a user posts a review to is an important concern for system administrators and providers of products and services in light of the user's usage of SNS. Therefore, in the present invention, the user is allowed to select which SNS to post the review to, and this can be used to determine the user to whom the review is to be posted.

A second invention is a website on which information about said goods or services received from a terminal of a provider of said goods or services is posted on a computer, and where said goods or services are provided and said goods or services are reviewed. to function as an advertising device having display means for transmitting and displaying to the user terminal a website on which it is possible to apply to post to SNS, and acceptance means for accepting said application via said website. program.

ADVANTAGE OF THE INVENTION By this invention, the advertising apparatus etc. for implement|achieving an efficient advertising method can be provided.

The figure which shows the advertisement system 1. FIG. 2 is a diagram showing the hardware configuration of an advertising device 3; FIG. 4 is a diagram showing the hardware configuration of a user terminal 5; FIG. 3 is a block diagram showing functions of an advertising device 3; FIG. 4 is a flowchart showing processing executed by the advertising device 3; Examples of each page of the website. An example of a review viewing page.

Preferred embodiments of the present invention will be described in detail below with reference to the drawings.

(1. Advertising system 1)
FIG. 1 is a diagram showing an advertising system 1 having an advertising device 3 according to an embodiment of the invention. The advertising system 1 advertises the product P by having the user C actually use the product P and post its review on an SNS. 7 are communicably connected via a network.

The advertising device 3 is a terminal of the system administrator B that executes various processes in the advertising system 1, such as a server. FIG. 2 is a diagram showing the hardware configuration of the advertising device 3. As shown in FIG. The advertising device 3 can be implemented by a computer configured by connecting the control unit 31, the storage unit 32, the communication unit 33, and the like via a bus or the like. However, the advertising device 3 is not limited to this and can take various configurations, and can be realized by a plurality of computers.

The control unit 31 is composed of a CPU, ROM, RAM, and the like. The CPU calls a program related to processing of the advertising device 3 stored in a storage medium such as the storage unit 32 or ROM to a work area on the RAM and executes the program. ROM is a non-volatile memory that permanently holds programs such as boot programs and BIOS, data, and so on. The RAM is a volatile memory that temporarily holds programs and data loaded from the storage unit 32, ROM, etc., and has a work area that the control unit 31 uses to perform various processes.

The storage unit 32 is a hard disk drive, a solid state drive, a flash memory, or the like, and stores programs to be executed by the advertising device 3 in processing to be described later, data necessary for executing the programs, an OS, and the like. These programs and data are read and executed by the control unit 31 as necessary.

The communication unit 33 is a communication interface that mediates communication via a network, and communicates with the user terminal 5, the provider terminal 7, and the like.

A user terminal 5 is a terminal owned by a user C. FIG. As the user terminal 5, for example, a personal computer, a mobile terminal such as a smart phone, a tablet terminal, or the like is used.

FIG. 3 is a diagram showing the hardware configuration of the user terminal 5. As shown in FIG. As shown in FIG. 3, the user terminal 5 is configured by connecting a control section 51, a storage section 52, a display section 53, an input section 54, a communication section 55 and the like via a bus or the like. However, the user terminal 5 is not limited to this and can take various configurations.

The control unit 51, storage unit 52, and communication unit 55 are substantially the same as the control unit 31, storage unit 32, and communication unit 33 described above.

The display unit 53 is a display device such as a liquid crystal panel, and the input unit 54 is an input device such as a keyboard and a mouse, or a touch panel provided together with the liquid crystal panel.

The provider terminal 7 is a terminal of the product provider A who provides the product P, and can be realized by a general-purpose computer including a control section, a storage section, a communication section, and the like. However, it is not limited to this, and various configurations can be appropriately adopted.

(2. Function of advertising device 3)
FIG. 4 is a block diagram showing functions of the advertising device 3. As shown in FIG. The advertising device 3 has display means 301, reception means 302, notification means 303, and the like.

The display unit 301 causes the control unit 31 of the advertising device 3 to transmit the review application website to the user terminal 5 via the communication unit 33 and display it on the display unit 53 of the user terminal 5 . On this website, various types of information about the product P are displayed, and it is possible to apply for posting a review of the product P provided to the SNS, details of which will be described later.

The reception unit 302 is for the control unit 31 of the advertising device 3 to receive an application for review contribution from the user terminal 5 via the website.

The notification means 303 causes the control unit 31 of the advertising device 3 to notify the user terminal 5 of the user C who requests the review contribution among the users C who have applied for the review contribution via the communication unit 33 to the effect of the review request. to notify you.

(3. Processing of advertising device 3)
Next, the processing (advertising method) executed by the advertising device 3 of this embodiment will be described. FIG. 5 is a flowchart showing the processing executed by the advertising device 3, and each step in the drawing is executed by the control section 31 of the advertising device 3 controlling each section of the advertising device 3. FIG.

In this embodiment, the provider terminal 7 of the product provider A, who is an advertiser, first transmits information about the product P (hereinafter referred to as product information) to the advertising device 3 . The advertising device 3 receives product information from the provider terminal 7 (S1) and registers it in the storage unit 32 (S2). Product information will be described later. Further, in this embodiment, together with the transmission of the product information, the product P to be provided to the user C is also sent from the product provider A to the system administrator B by mail or the like. In this embodiment, product information is registered by one or more product providers A in this manner.

The advertising device 3 uses the product information received in S1 according to the operation of the system manager B, etc., to create a review application website on which the product information is posted (S3). Note that "creating a website" includes updating a website.

On the other hand, User C operates his own user terminal 5 to access the website. The advertising device 3 transmits the website to the user terminal 5 according to the user's access, and displays each page of the website on the display unit 53 (S4).

FIG. 6 is a diagram showing an outline of each page of the website. As shown in FIG. 6(a), the top page of the website displays an image 101 and a name 102 of one or a plurality of products P for which review submission applications have been accepted.

Reference numerals 120 and 121 in FIG. 6A are a login button for logging in and a new registration button for user registration, respectively. In this embodiment, the user C operates the user terminal 5 to select the new registration button 121, and then enters user information such as a user name, password, email address, and gender on a registration screen (not shown) displayed. It is assumed that user registration has been performed in advance by transmitting these pieces of user information from the user terminal 5 to the advertising device 3 .

The user C operates the user terminal 5 to select the login button 120, and after logging in by entering the user name and password on the login screen (not shown) displayed after that, selects the product P to apply for review contribution. The selection is made by the top page image 101 or the like.

Then, the website of the present embodiment transitions to the review application page shown in FIG. 6(b) (S5; review application page). On the review application page, in addition to the image 101 and name 102 of the selected product P, an SNS selection button 103, a review application button 104, an application guideline 105, and the like are displayed. Further, on the review application page, by scrolling the screen or the like, as shown in FIGS. is displayed.

The SNS selection button 103 is used to selectably display an SNS platform (for example, Instagram (registered trademark), Twitter (registered trademark), YouTube (registered trademark), etc.) for posting reviews.

The review application button 104 is a button for applying for review contribution.

The solicitation requirements 105 are texts explaining the solicitation requirements for review contributions. The recruitment requirements 105 include, for example, the application period, the announcement date of winning, the delivery date of the product, the start date of posting reviews, the number of recruits, etc., but are not limited to these.

The description 106 of the review posting method is a text explaining the review posting method. In this embodiment, as a review posting condition, a predetermined tag is attached when a review is posted to an SNS.

The tag 107 is a text display of the above-mentioned tag, and by copying and pasting the displayed tag 107, the tag can be easily attached when posting the review. The contents of the tag include, but are not limited to, the name of the product P, the type of the product P ("headphone", "wireless headphone", etc.), the name of the advertiser (product provider A), and the name of this website.

The product description 108 is a text describing the product P. FIG.

The product moving image 109 is a promotional moving image created for the product P. FIG.

The product URL 110 is the address of the promotional website created for the product P. FIG.

The product information received by the advertising device 3 from the provider terminal 7 in S1 includes the image 101 of the product P, the name 102, the application requirements 105, and the tags 107 desired by the product provider A, the product description 108, and the product animation. 109 (video file or link to video site), including product URL 110; However, it is not limited to these.

User C operates the user terminal 5 , selects the SNS platform for review posting by the SNS selection button 103 , and then selects the review application button 104 . The advertising device 3 receives the selected SNS platform and the application for review posting from the user terminal 5, thereby accepting the selection of the SNS platform and the application for review posting (S6, S7).

In this embodiment, selection of the review application button 104 transitions to an application screen (not shown), where additional user information such as an SNS account and user address is entered on the application screen. It is transmitted from the terminal 5 to the advertising device 3 . However, such information may be input and transmitted as user information at the time of new registration.

The user information of user C who has applied for review posting is shared between system administrator B and product provider A, and product provider A receives the status of the application for product P (the number of users who have applied, etc.). can know Product provider A or system administrator B considers user information and SNS usage status, for example, the number of posts on the SNS selected above, the number of followers, the number of "likes", etc. , to decide whether to request a review post.

The advertising device 3 notifies the user terminal 5 of the user C requesting the review contribution of the review request according to the operation of the system manager B (S8), and the user C receives the notification through the user terminal 5. . The notification method is not particularly limited, and it is possible to send an e-mail to User C's e-mail address or send a direct message to User C's SNS account.

The product P is sent from the system administrator B by mail or the like and provided to the user C who requests a review contribution of the product P. FIG. The product P may be sent from the product provider A by mail or the like. The user C uses the provided product P and posts his/her impressions on the SNS. As described above, the review is posted with the tag 107 attached, and general consumers can see the user's post by searching for the tag 107 on SNS or search sites, leading to promotion of the product P.

Reviews posted on social media can also be viewed on this website. In this case, the user C scrolls the top page of the website to display images 101, names 102, etc. of one or more products P for which reviews can be browsed, as illustrated in FIG. 7(a). Let The user C operates the user terminal 5 and selects a product P whose review is to be browsed from among these products P using the image 101 or the like. Then, the website of the present embodiment transitions to the review browsing page shown in FIG. 7(b) (S5; review browsing page).

In this review viewing page, in addition to the image 101 and name 102 of the selected product P, a display area 200 is provided for displaying reviews posted on the SNS. The advertising device 3 searches the reviews 201 posted on the SNS using the tag 107 of the name of the selected product P, the tag 107 of the name of the website, etc. (S9), and transmits the search results to the user terminal 5. and displayed in the order of submission in the display area 200 (S10). User C can view these reviews 201 by scrolling the display area 200 or the like.

As described above, in the present embodiment, instead of the above-described BtoB advertising method, the user C who has applied for a review posting on the website actually uses the product P and posts their impressions on the SNS. By receiving the information, general consumers can know the user's impression when searching for the product P, which leads to advertisement of the product P. Since product provider A only needs to transmit product information to be posted on the website, it is possible to advertise quickly and efficiently at a lower cost. In addition, it is possible to know whether or not the company's product P is desired to be used in the first place, based on the application status, and it is also possible to know the frank evaluation of the user C regarding the actual impression after use. On the other hand, it is preferable for the user C to obtain an opportunity to use the new product P.

The tag 107 attached when posting to SNS is an important search key for general consumers to view the posting. Therefore, when posting, a predetermined tag 107 is attached, and by displaying the text of the tag 107 on the review application page of the website, it is easy to attach the tag 107 by copying and pasting this when posting to SNS. Become. This tag 107 is set by product provider A and can be desirable for the provider.

In addition, in this embodiment, by displaying the search results of the reviews 201 on the SNS by the tag 107 on the review browsing page of the website, all the reviews 201 about the product P can be aggregated and browsed on the website. .

In addition, in the present embodiment, instead of requesting all users C who have applied for reviews to post reviews, users C who are to be requested to post reviews are determined in consideration of user information and SNS usage conditions, thereby making it more efficient. publicity becomes possible.

Here, which SNS the user C posts the review to is an important matter of concern for the system manager B and the product provider A in light of the user C's use of SNSs and the like. Therefore, in the present embodiment, the user C is allowed to select which SNS to post the review to, and this can be used to determine the user to whom the review is to be posted.

However, the invention is not limited to the above embodiments. For example, in the present embodiment, an example of advertising product P has been described, but this embodiment can be applied as is as a system that advertises services instead of product P. Information similar to the product information described above may be posted. In this case, the system administrator B either sends a coupon (service ticket) for providing the service to the user C requesting the service review posting by mail or the like, or sends the user terminal 5 from the advertising device 3 Electronic coupons can be sent.

Also, the configuration of the website is not particularly limited. For example, a bulletin board may be provided on the review application page of the website to directly receive comments such as impressions and impressions of products and services, and the comments may be displayed on the review application page of the website.

Although the preferred embodiments of the present invention have been described above with reference to the accompanying drawings, the present invention is not limited to such examples. It is obvious that a person skilled in the art can conceive of various modifications or modifications within the scope of the technical ideas disclosed in the present application, and these also belong to the technical scope of the present invention. Understood.

1: Advertising system 3: Advertising device 5: User terminal 7: Provider terminal 301: Display means 302: Acceptance means 303: Notification means

Claims (7)

A website that posts information about the aforementioned product or service received from the terminal of the provider of the product or service, and where an application is made to post a review of the product or service on an SNS after receiving the provision of the product or service. Display means for transmitting a possible website to a user terminal and displaying it;
receiving means for receiving the application via the website;
An advertising device characterized by having: 2. The advertising device according to claim 1, wherein said display means displays text of the tag attached when posting a review on said website. 3. The advertising device according to claim 2, wherein said display means retrieves reviews posted by users on SNS using said tags and displays them on said website. 4. The advertising device according to claim 2, wherein said tag is received from said provider terminal as information about said product or service. 5. The apparatus according to any one of claims 1 to 4, further comprising notifying means for notifying a user terminal of a user requesting a review contribution among the users who have submitted the application that the review contribution is requested. advertising device. 6. The advertising device according to claim 5, wherein said accepting means accepts selection of an SNS for posting reviews. the computer,
A website that posts information about the aforementioned product or service received from the terminal of the provider of the product or service, and where an application is made to post a review of the product or service on an SNS after receiving the provision of the product or service. Display means for transmitting a possible website to a user terminal and displaying it;
receiving means for receiving the application via the website;
A program for functioning as an advertising device having

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