JP7458106B1 - Information provision device, information provision method, and information provision program - Google Patents

Abstract

[Problem] A landing page at the destination of link information attached to banner advertising information can be changed without going through a prescribed procedure such as an examination by an administrator who manages the advertising medium. [Solution] An information providing device includes an approval/rejection information acquisition unit that acquires approval/rejection information relating to approval/rejection of article advertising information by an administrator who manages an advertising medium site on which banner advertising information is posted, an identification information acquisition unit that acquires identification information of an information terminal that has accessed the site, a determination unit that determines whether or not the information terminal is of a prescribed type based on the identification information acquired by the identification information acquisition unit, and a display unit that displays product introduction information relating to advertisements of products or services different from the article advertising information on an information terminal that has been determined by the determination unit to be of the prescribed type after the approval/rejection information acquisition unit acquires approval information indicating the administrator's approval of the article advertising information. [Selected Figure] Figure 2

Description

The present invention relates to an information providing device, an information providing method, and an information providing program, and in particular to an information providing device, an information providing method, and an information providing program that provide information related to the advertisement of a product or service to an information terminal via the Internet.

An information provision method has been proposed in which banner advertising information relating to a product or service is posted on the web page of an advertising medium, consumers are guided to a landing page that is the link destination of link information attached to the banner advertising information, and information relating to the advertisement of the product or service is provided to consumers on the landing page (see, for example, Patent Document 1). The information provision method disclosed in Patent Document 1 is increasingly considered to be more influential than publicity and advertising using television, newspapers, radio, etc.

Furthermore, consumer electronic commerce (BtoC transactions: Business to Consumer transactions) using the Internet is becoming popular, but in BtoC transactions, the content of products or services posted on a web page, and the transaction The content of terms and conditions is often the only source of information for consumers, and it is necessary to ensure the reliability of the content of products or services posted on web pages and the content of transaction terms, etc. be.

It is important for advertisements and advertisements to be viewed by many people so that many people can learn about the product or service, and the same is true for advertisements and advertisements posted on web pages. Web pages of social networking services (hereinafter referred to as SNS) are known as advertising media web pages that are viewed by many people.

By posting banner ad information on a SNS web page, many people can view information such as introducing products or services on the landing page via the link information attached to this banner ad information. Become.

Examples of SNS with many users include Facebook (registered trademark), Twitter (registered trademark), Instagram (registered trademark), and YouTube (registered trademark). TikTok (registered trademark)), TikTok (registered trademark), and LINE (registered trademark).

In order to use these advertising media such as SNS as a posting destination for banner advertising information, the administrator who manages the advertising media must link to the landing page of the link information given to the banner advertising information posted on the advertising media. Advertisements must be reviewed and approved, and other prescribed procedures must be completed, and it takes time to complete the prescribed procedures including these examinations, and the above procedures can be completed within one business day. Among various media, there are some advertising media that may take more than 10 business days for the above procedure.

There are a certain number of requests from advertisers to change landing pages that have been approved by the administrator who manages the advertising medium, without going through the prescribed procedures such as the review by the administrator who manages the advertising medium, to landing pages that are known to pass the review, landing pages that they want to temporarily test for their appeal to viewers, or landing pages that are appropriate at the right time. However, the information provision method disclosed in Patent Document 1 does not take these advertisers' requests into consideration at all.

WO2012/043649

Therefore, the present invention allows an administrator who manages an advertising medium to access a landing page located beyond link information attached to banner advertisement information without going through prescribed procedures such as examination performed by an administrator who manages an advertising medium. The purpose of the present invention is to provide an information providing device, an information providing method, and an information providing program that can be changed without going through the screening process.

That is, the information providing device according to the first aspect is an information providing device that displays article advertising information related to information used for advertising a product or service on an information terminal, and includes an approval/rejection information acquisition unit that acquires approval/rejection information related to approval/rejection of the article advertising information of an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is attached is posted, an identification information acquisition unit that acquires identification information of the information terminal that has accessed the information terminal, a determination unit that determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition unit, and a display unit that displays product introduction information related to advertising a product or service different from the article advertising information on the information terminal determined by the determination unit to be of the predetermined type after the approval/rejection information acquisition unit acquires approval information indicating the administrator's approval of the article advertising information.

In a second aspect, in the information providing device according to the first aspect, the identification information acquired by the identification information acquisition unit may be an IP address of the information terminal, and the determination unit may determine that the information terminal is of a predetermined type when the identification information acquired by the identification information acquisition unit is an IP address other than a predetermined fixed IP address.

In a third aspect, in the information providing apparatus according to the first aspect, the identification information acquired by the identification information acquisition unit is user agent information of the information terminal, and the determination unit determines the information based on the user agent information. The terminal may be determined to be of a predetermined type.

In a fourth aspect, in the information providing device according to the third aspect, the identification information acquired by the identification information acquisition unit is information relating to the type of web browser used in the information terminal, and the determination unit may determine that the information terminal is of the specified type when the type of web browser corresponds to a web browser used in a specified type of information terminal.

In a fifth aspect, in the information providing device according to the third aspect, the identification information acquired by the identification information acquisition unit is information relating to the type of operating system used in the information terminal, and the determination unit may determine that the information terminal is of the specified type when the type of operating system corresponds to an operating system used in a specified type of information terminal.

In a sixth aspect, in the information providing device according to the first aspect, the identification information acquired by the identification information acquisition unit is information regarding the presence or absence of predetermined parameter information that is added to the link information when a selection operation to select banner advertising information is performed by an information terminal on an advertising medium site, and the determination unit may determine that the information terminal is of a predetermined type when the identification information includes the parameter information.

In a seventh aspect, in the information providing apparatus according to the first aspect, the identification information acquired by the identification information acquisition unit is size information about the width of a display area of a display provided in the information terminal, and the determination unit is configured to is smaller than a predetermined value, the information terminal may be determined to be of a predetermined type.

The information providing method according to the eighth aspect is an information providing method for displaying article advertisement information related to information used for advertising a product or service on an information terminal, the method providing a link for a computer to access the article advertisement information. an approval/disapproval information acquisition step of obtaining approval/disapproval information regarding approval/disapproval of the article advertisement information by an administrator who manages an advertising media site on which the banner advertisement information to which information is attached is posted; and obtaining identification information of the information terminal accessing the information. an identification information acquisition step; a determination step of determining whether the information terminal is of a predetermined type based on the identification information acquired in the identification information acquisition step; and an administrator's approval of the article advertisement information in the approval/disapproval information acquisition step. after obtaining approval information indicating that the information terminal is of a predetermined type in the determination step, displaying product introduction information related to an advertisement for a product or service different from article advertisement information. Execute the steps and.

The information providing program according to the ninth aspect is an information providing program that displays article advertisement information related to information used for advertising a product or service on an information terminal, and provides a link to the computer for accessing the article advertisement information. An approval/disapproval information acquisition function that obtains approval/disapproval information regarding the approval/disapproval of article advertisement information by the administrator who manages the advertising media site where the banner advertisement information to which information is attached is posted, and the identification information of the information terminal accessing the information. An identification information acquisition function, a determination function that determines whether the information terminal is of a predetermined type based on the identification information acquired in the identification information acquisition function, and an administrator's approval of article advertisement information in the approval/disapproval information acquisition function. A display that displays product introduction information related to an advertisement for a product or service that is different from article advertisement information for information terminals that have been determined to be of a predetermined type by the determination function after obtaining approval information indicating that Achieve functions and.

The information providing device etc. according to the present invention is an information providing device that displays article advertisement information related to information used for advertisement of products or services on an information terminal, An approval/disapproval information acquisition unit that acquires approval/disapproval information regarding approval/disapproval of article advertisement information by an administrator who manages an advertising media site where banner advertisement information with link information is posted, and acquisition of identification information of the information terminal accessing the article advertisement information. an identification information acquisition section that determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition section; and an approval/disapproval information acquisition section that After obtaining approval information indicating approval, displaying product introduction information related to an advertisement for a product or service different from the article advertisement information on an information terminal that has been determined by the determination unit to be of a predetermined type. Since the display unit is equipped with a display section, the landing page located beyond the link information attached to the banner advertisement information can be displayed as an advertisement without going through the prescribed procedures such as examination conducted by the administrator who manages the advertising media. Changes can be made without going through the review conducted by the administrator who manages the media.

FIG. 1 is a diagram for explaining the outline of an information providing device. FIG. 2 is a diagram for explaining an overview of the functions of the information providing device. FIG. 3 is a diagram for explaining an overview of the functions of the information providing device. FIG. 4 is a block diagram showing the configuration of the information providing device. FIG. 5 is a block diagram showing the functional configuration of the information providing device. FIG. 6 is a diagram showing an example of user agent information of a mobile information terminal, which is identification information of the information terminal. FIG. 7 is a diagram showing an example of user agent information of a tablet PC, which is identification information of an information terminal. FIG. 8 is a diagram showing an example of user agent information, which is identification information of the information terminal, and includes information regarding the type of operating system used in the information terminal. FIG. 9 is a diagram showing an example of user agent information, which is identification information of an information terminal, and includes information regarding the type of application used for viewing a website used in the information terminal. FIG. 10 is a diagram for explaining tab information added to link information in LINE (registered trademark), which is an example of an advertising medium site. FIG. 11 is a diagram for explaining tab information added to link information on TikTok (registered trademark), which is an example of an advertising media site. FIG. 12 is a diagram for explaining size information of the width of a display area of a display included in an information terminal, which is identification information of the information terminal. FIG. 13 is a flow chart of the information providing program.

(Overview of information providing device 10)
An overview of the information providing device 10 will be explained with reference to FIG.
The information providing device 10 is an information processing device typified by a personal computer (hereinafter referred to as a PC), a notebook PC, a tablet PC, a mobile information terminal called a smartphone, a server device, etc., and is connected to the Internet 11. , information used for advertising products or services (hereinafter referred to as products, etc.) is displayed on an information terminal.

The information providing device 10 is an advertiser site managed and operated by an advertiser of advertisements for products and the like.
An advertiser site refers to a computer or an entire system including a computer that stores web pages that are managed and operated by a company that promotes and advertises products.
The information providing device 10 is not limited to the advertiser site itself, but may be one functional part of the entire system that performs some functions of the advertiser site, or it may be installed independently of the advertiser site. The product information may be displayed within the web page displayed by the advertiser site or on a lower page of the web page.

The information terminal is an information processing device used by a person who views product information, and examples thereof include a desktop PC 12, a notebook PC 13, a smartphone 14, and a tablet PC (not shown). Persons viewing information on products, etc. shall examine the approval or disapproval of consumers of products, etc. and web pages such as landing pages that are linked to link information attached to banner advertising information posted in advertising media described below. Including people such as

A banner advertisement is a type of advertisement in which an image or video is displayed in an advertisement space within a web page. Banner ads have a specified size for each shape, such as rectangular, horizontal, square, or vertical, depending on the advertising medium, and have a higher appeal to viewers than text-only ads. It is characterized by Banner advertisement information is attached with link information, and when the viewer clicks or taps on the banner advertisement, a landing page linked to the link information is displayed on the viewer's information terminal. .

Note that in this embodiment, instead of banner advertisement information, listing advertisement information in which link information is added to a text-only advertisement may be used. In this case, when the viewer clicks or taps on the listing advertisement information on the web page, the landing page linked to the link information attached to the listing advertisement information is displayed on the viewer's information terminal. be done.

The information providing device 10 is connected to information terminals such as a desktop PC 12, a notebook PC 13, and a smartphone 14, as well as an advertising media server 15, regardless of a wired connection or a wireless connection, via the Internet 11.
The advertising media server 15 is an information processing device used by advertising media to provide services.

The advertising media in this embodiment include social networking services (hereinafter referred to as SNS), search engine services, content distribution services that distribute content such as music, movies, and games, and information distribution services that distribute information such as news and weather forecasts.

Examples of SNS include Facebook (registered trademark), Twitter (registered trademark), Instagram (registered trademark), YouTube (registered trademark), TikTok (registered trademark), and LINE (registered trademark).

Examples of search engine services include Google (registered trademark) and Yahoo! (registered trademark).
An example of a content distribution service is MOOGA (registered trademark).
Examples of information distribution services include PR TIMES (registered trademark) and weathernews (registered trademark).
For these advertising media, services are provided via the Internet 11 using advertising media servers 15 that manage and operate them respectively.

Product introduction information is the link destination of link information attached to banner advertising information published in advertising media, and is a web page that contains information to introduce products or services and information on the terms of trade related to them, such as a landing page (LP), and its purpose is to appeal (appeal) to products or services and to convert them into purchases.

A landing page is the page that banner advertising information links to, and is the webpage that is first displayed when a viewer clicks or taps on the banner advertising information. The advertiser of the banner advertising information can direct viewers who click or tap on the banner advertising information to the webpage of their choice. Examples of landing pages include article advertising information, which will be described later, and product introduction information.

(About the overview of the functions of the information providing device 10)
Next, an overview of the functions of the information providing device 10 will be explained with reference to FIGS. 2 and 3. 2 and 3 are diagrams for explaining an overview of the functions of the information providing device 10.

The information providing device 10 prepares in advance landing pages (page X10b, page Y10c) relating to two types of product information on the advertiser site 10a, and displays page X10b or page Y10c on the information terminal accessing the advertiser site 10a. View Y10c.

Banner advertisement information is posted on page A (advertisement page) 15b of the advertising media site 15a. The banner advertisement information may be in the form of an image, a video, a character string, an icon, or the like.

The banner advertisement information posted on page A15b of the advertising media site 15a serves as an entrance to the advertiser site 10a, and is given link information that indicates the advertiser site 10a as the link destination (transition destination). The link information is a hyperlink, and is a URL (Uniform Resource Locator) of the advertiser site 10a.

When a viewer of the advertising media site 15a selects and operates the banner advertisement information posted on page A (advertisement page) 15b, the link destination is determined based on the link information given to the banner advertisement information. You will be redirected to the advertiser site 10a. The selection operation is an operation of the information device performed based on a click operation or a tap operation by the viewer.

Page X10b and page Y10c are both information related to the same product or service, and page Y10c has higher appeal to viewers than page X10b.

Page X10b may be used as article advertisement information, and page Y10c may be used as product introduction information. Article advertisement information has less appeal to viewers than product introduction information. Article advertisement information may be written in the form of an article, such as a newspaper article written from the perspective of a third party or the media in which it is published, or may focus on limited attributes or needs, such as a specific generation or occupation. Rather than using words, expressions, images, etc. that appeal to a specific audience, the content may be written in a manner that is easily accepted by a wide range of attributes regardless of gender or generation, or by groups whose needs have not yet been identified. Specifically, the advertisement may be published in an article format in advertising media such as newspapers, magazines, and news sites. In addition, article advertising information does not directly appeal to the viewer about the product or service, but instead provides the viewer with information such as notices, discoveries, and observations that may lead to the purchase of the product or service. The content may include information such as , experiences, etc. Furthermore, the article advertisement information may be information that deepens the viewer's understanding of the product or service rather than arousing the viewer's desire to purchase.

Product introduction information may use words, expressions, images, etc. that focus on and appeal to attributes such as a specific gender, generation, or occupation, or specific emerging needs, regarding the product or service. Product introduction information may also be content that appeals to value, a sense of value, a premium feel, rarity, etc., which will increase the viewer's desire to purchase. Product introduction information may also be content that stimulates the viewer's desire to purchase, such as the effects, utility, value, functions, uses, purpose, or usefulness of the product or service.

The article advertisement information may be a cushion page that serves as a cushion before guiding the user from the banner advertisement information to the product introduction information. A cushion page is the same as product introduction information in that it is a type of landing page used as a link destination when a viewer clicks or taps a web advertisement such as banner advertisement information. The cushion page is installed between the product introduction information to which viewers are guided and the banner advertisement information, and includes link information from the cushion page to the product introduction information. The cushion page may focus on helping the viewer gain knowledge about the product or service and increase their level of understanding, rather than increasing the viewer's desire to purchase the product or service. By visiting the cushion page before being guided from the banner advertisement information to the product introduction information, the viewer becomes more motivated to purchase based on the knowledge gained on the cushion page when viewing the product introduction information. It will be done.

Referring to FIG. 3, page X10b and page Y10c will be described. FIG. 3(a) shows page X10b, and FIG. 3(b) shows page Y10c. Page Y10c is provided with a differentiation portion 10d, and has increased appeal compared to page X10b. The differentiated portion 10d uses a photo of a woman in a swimsuit as a background to increase its appeal to adult men.

The differentiation part 10d exerts an appeal (appeal power) to the purchasing group of the product, etc. or to consumers included in a predetermined attribute to which the product, etc. is desired, and its content corresponds to the product, etc. Hired based on relationship.

For example, if the purchasing group of the product is adult men, images and videos that arouse the interest, interest, and curiosity of adult men will be posted in the differentiation section 10d, and photos of women in swimsuits will be posted. Ru. If the attributes of the consumers you want to promote your product to are women in their 20s to 30s, images and videos that arouse the interest, concern, and curiosity of women in their 20s to 30s are the differentiation part 10d. Published in
Note that the differentiating portion 10d is not limited to the above-mentioned example, and may exhibit an appealing power (appealing power) through the entire written content to be posted. For example, the entire background may be the differentiated portion 10d, and an image or the like may be displayed on the background to arouse the desire for purchase among the targeted demographic.

(About the configuration of the information providing device 10)
The configuration of the information providing apparatus 10 according to this embodiment will be described with reference to FIG. 4. FIG. 4 is a block diagram showing the configuration of the information providing device.

The information providing device 10 includes functional units such as a communication interface 10e, a ROM 10f, a RAM 10g, a storage section 10h, a CPU 10i, and an input/output interface 10j. The information providing device 10 also includes an input device 10k and an output device 10l as its external devices.

The communication interface 10 e mainly has a function of inputting and outputting data to and from the Internet 11 .
The storage unit 10h can be used as a storage device, and stores information provision programs, which are necessary for the operation of the information providing device 10 and will be described later, various applications, and various data used by the applications.

The input/output interface 10j transmits and receives data to and from the input device 10k and output device 10l of the information providing device 10. The input device 10k is a keyboard, mouse, scanner (not shown), etc., and the output device 10l is a monitor, printer, speaker (not shown), etc., which are so-called peripheral devices.

The information providing device 10 stores an information providing program, which will be described later, in a ROM 10f or a storage unit 10h, and imports the information providing program into a main memory constituted by a RAM 10g or the like. The CPU 10i accesses the main memory that has loaded the information providing program, executes the information providing program, and controls each functional section.

(Regarding the functional configuration of the information providing device 10)
Next, an example of the functional configuration of the information providing device 10 will be described with reference to FIGS. 5 to 12. FIG. 5 is a block diagram showing the functional configuration of the information providing device 10 according to this embodiment.

The information providing apparatus 10 includes a CPU 10i including an approval/disapproval information acquisition section 19, an identification information acquisition section 20, a determination section 21, a display section 22, etc. as functional sections by executing an information provision program.

The approval/disapproval information acquisition unit 19 obtains approval/disapproval information regarding approval/disapproval of the article advertisement information by an administrator who manages an advertising media site where banner advertisement information to which link information for accessing the article advertisement information is attached is posted.
The administrator is a person who manages or operates an advertising media site, or a person who receives instructions from the person, and may be a corporation or an individual.
The approval/disapproval information refers to approval or disapproval of the article advertisement information by the administrator.

An administrator who manages the advertising medium site examines whether the article advertising information meets specified standards, and if the article advertising information meets the standards, approves the article advertising information, and if it does not meet the standards, rejects the article advertising information.
The approval/disapproval information acquisition unit 19 accesses the advertising medium site to acquire approval/disapproval information, or acquires approval/disapproval information sent from the advertising medium site.

The identification information acquisition unit 20 acquires the identification information of the information terminal that has made the access.
The identification information acquired by the identification information acquisition unit 20 is the IP address of the information terminal.
An IP address is a number used in the Internet Protocol (IP) to identify an information device at the other end of a communication.

The determination unit 21 determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition unit 20.
The determination unit 21 determines that the information terminal is of a predetermined type when the identification information acquired by the identification information acquisition unit 20 is an IP address other than the predetermined fixed IP address.
A fixed IP address is a unique IP address when connecting to the Internet, and is an IP address unique to a device.

The predetermined fixed IP address is an IP address of an information terminal used by an administrator who manages an advertising media site. Therefore, if the identification information acquired by the identification information acquisition unit 20 is a predetermined fixed IP address, the determination unit 21 determines that the information terminal is an information terminal used by the administrator, and if the identification information is a predetermined fixed IP address. If the IP address is other than the IP address, it is determined that the information terminal is not an information terminal used by the administrator.

After the approval/disapproval information acquisition unit 19 has acquired approval information indicating the administrator's approval of the article advertisement information, the display unit 22 displays the article for the information terminal determined by the determination unit 21 to be of a predetermined type. Displays product introduction information related to advertisements for products or services that are different from advertising information.

After the review of article advertisement information has been completed and approval has been obtained from the administrator, products that are different from the article advertisement information may be sent to information terminals that have been determined by the determination unit 21 to not be used by the administrator. etc. Display introductory information.
Once the review has been completed and the article advertisement information has been approved by the administrator, it will be made available to the general public. For an information terminal accessing article advertisement information in such a situation, the display unit 22 displays product introduction information instead of article advertisement information.

An information terminal that is determined by the determination unit 21 to be not an information terminal used by the administrator in a situation where the administrator's information terminal almost never accesses the article advertisement information that has been reviewed and approved by the administrator. On the other hand, since the product introduction information different from the article advertisement information is displayed, the display unit 22 can reliably prevent the product introduction information from being displayed on the information terminal used by the administrator.

The identification information acquired by the identification information acquisition unit 20 is user agent information of the information terminal, and the determination unit 21 determines that the information terminal is of a predetermined type based on the user agent information.
In addition, the identification information acquired by the identification information acquisition unit 20 is information regarding the type of web browser used in the information terminal, and the determination unit 21 may determine that the information terminal is of a specified type when the type of web browser corresponds to a web browser used in an information terminal of a specified type.

Further, the identification information acquired by the identification information acquisition unit 20 is information regarding the type of operating system used in the information terminal, and the determination unit 21 determines that the type of the operating system corresponds to an operating system used in a predetermined type of information terminal. In this case, the information terminal may be determined to be of a predetermined type.

Specifically, when the user agent information acquired by the identification information acquisition unit 20 is related to a mobile information terminal such as a smartphone, the determination unit 21 determines that the information terminal is a mobile information terminal.
Further, when the information regarding the type of web browser used in the information terminal acquired by the identification information acquisition unit 20 is related to a mobile information terminal such as a smartphone, the determination unit 21 determines that the information terminal is a mobile information terminal. judge.

Furthermore, when the information regarding the type of operating system used in the information terminal acquired by the identification information acquisition unit 20 is related to a mobile information terminal such as a smartphone, the determination unit 21 determines that the information terminal is a mobile information terminal. judge.
Note that the information terminal of the predetermined type determined by the determination unit is not limited to a type information terminal such as a smartphone, and may be a personal computer (PC), a tablet PC, or the like.

After the approval/disapproval information acquisition unit 19 has acquired approval information indicating the administrator's approval of the article advertisement information, the display unit 22 displays the article for the information terminal determined by the determination unit 21 to be of a predetermined type. Product introduction information related to the advertisement of the product or service, which is different from the advertisement information, is displayed.

The identification information acquired by the identification information acquisition unit 20 includes the type information of the information terminal used by the user of the Internet 11 and the OS (Operating System) used by the information terminal, which is included in the user agent information (User Agent). These include type information and type information of the web browser used by the information terminal. When an information terminal uses a web browser to access a website based on HTTP (Hypertext Transfer Protocol), information regarding the user agent is transferred to the other party (in this embodiment, the information providing device 10) by PHP (Hypertext Preprocessor). The system is designed to notify you.
Note that the information regarding the user agent can be acquired not only by PHP but also by JavaScript (registered trademark), .htaccess, etc., and the means for acquiring the information regarding the user agent is not particularly limited.

A user agent is a program or software that interprets HTTP when an information terminal accesses a web page. Specifically, the user agent is information about the web browser, OS, search engine crawler, etc. used by the information terminal that accessed the web page, and is used for website access analysis.

User agent, in a broad sense, refers to software or hardware used to send and receive data based on a certain protocol. In addition to being used when accessing web pages, user agents also apply to e-mail software used when sending and receiving e-mails, for example.

The user agent information is information related to the user agent, and specifically includes the type of web browser, OS, search engine crawler, etc. used by the information terminal, ie, name, version information, etc.

HTTP is a protocol for communication between a web server and a web browser of an information terminal. A web server, a web browser, etc. transmit and receive information on HTML files, images, and other documents based on HTTP. A web server, a web browser, etc. communicate by establishing a connection with the other party and then transmitting and receiving HTTP messages. There are two types of HTTP messages: a request message sent from a web browser to a web server, and a response message sent from a web server to a web browser.

The communication between the web server and the web browser is carried out according to the following procedure.
1. The URL of a web page is entered into the address bar of a web browser.
2. The input URL is specified in the web browser.
3. The web browser sends a request message for viewing a web page to the web server based on HTTP.
4. The web server locates the requested web page file based on the URL.
5. The web server returns a response message to the web browser based on HTTP.
6. The web page is displayed in the web browser.

With reference to FIG. 6, user agent information, which is identification information acquired by the identification information acquisition unit 20, will be described. FIG. 6 is a diagram illustrating an example of user agent information of a mobile information terminal, which is identification information acquired by the identification information acquisition unit 20. A mobile information terminal refers to a so-called smartphone.

FIGS. 6A to 6F show an example of user agent information when the information terminal is a smartphone, which is a mobile information terminal. The determining unit 21 determines that it is a smartphone from the underlined portions shown in FIGS. 6(a) to 6(f).
The determination unit 21 determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition unit 20.

(About determination when the predetermined type is a smartphone)
In the case of the user agent information shown in FIG. 6A, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "iPhone (registered trademark)".
In the case of the user agent information shown in FIG. 6(b), the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Android" (registered trademark) and "Mobile".

In the case of the user agent information shown in FIG. 6(c), the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Windows (registered trademark) Phone".
In the case of the user agent information shown in FIG. 6(d), the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Mobile" and "Firefox" (registered trademark).

In the case of the user agent information shown in FIG. 6(e), the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Nexus 5" (registered trademark).
In the case of the user agent information shown in FIG. 6F, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "BlackBerry" (registered trademark).

The display unit 22 displays different product introduction information for information terminals determined to be of the predetermined type by the determination unit 21 and information terminals not determined to be of the predetermined type by the determination unit 21.
The display unit 22 displays page Y10c on information terminals determined by the determination unit 21 to be smartphones of the predetermined type, and displays page Y10c on information terminals determined by the determination unit 21 to be smartphones of the predetermined type. Display page X10b.

That is, the information providing device 10 can display a page Y10c different from the page X10b to a smartphone, which is a mobile information terminal among the information terminals that have accessed the advertiser site 10a. Smartphones are not used as information terminals for screening conducted by companies that manage and operate advertising media. If page X10b is a landing page that has passed the screening and page Y10c is a landing page that has not passed the screening, page X10b will be displayed on the information terminal used for the screening, and page Y10c will be displayed on the smartphone. It becomes possible to display.

(About determination when the prescribed type is a tablet PC)
Referring to FIG. 7, the determination by the determination unit 21 when the predetermined type is a tablet PC will be described. FIG. 7 is a diagram showing an example of user agent information of a tablet PC, which is identification information of an information terminal.
The determination unit 21 determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition unit 20.
The identification information acquired by the identification information acquisition unit 20 is user agent information of the information terminal, and the determination unit 21 determines whether the information terminal is a tablet PC based on the user agent information of the information terminal.

The display unit 22 displays different product or other introduction information for an information terminal that has been determined by the determination unit 21 to be a tablet PC and an information terminal that has not been determined by the determination unit 21 to be a tablet PC.
The display unit 22 displays page X10b on an information terminal that is not determined by the determination unit 21 to be a tablet PC, and displays page Y10c on an information terminal that is determined by the determination unit 21 to be a tablet PC.

FIGS. 7A to 7G show an example of user agent information when the information terminal is a tablet PC. The determining unit 21 determines that the PC is a tablet PC based on the underlined portions shown in FIGS. 7(a) to 7(g).
In the case of the user agent information shown in FIG. 7A, the determining unit 21 determines that the information terminal is a tablet PC based on the underlined "iPad (registered trademark)".

In the case of the user agent information shown in FIG. 7B, the determination unit 21 determines that the information terminal is a tablet PC based on the underlined "Android" (registered trademark) and "Tablet".
In the case of the user agent information shown in FIG. 7C, the determination unit 21 determines that the information terminal is a tablet PC based on the underlined portions of "Windows (registered trademark)" and "Touch."

In the case of the user agent information shown in FIG. 7(d), the determination unit 21 determines that the information terminal is a tablet PC based on the underlined words "Tablet" and "Firefox" (registered trademark).
In the case of the user agent information shown in FIG. 7E, the determination unit 21 determines that the information terminal is a tablet PC based on the underlined "Nexus 7" (registered trademark).

In the case of the user agent information shown in FIG. 7F, the determination unit 21 determines that the information terminal is a tablet PC based on the underlined "Kindle" (registered trademark).
In the case of the user agent information shown in FIG. 7(g), the determination unit 21 determines that the information terminal is a tablet PC based on the underlined "Silk" (registered trademark).

The information providing device 10 can display page Y10c, which is different from page X10b, on a tablet PC among the information terminals that have accessed the advertiser site 10a. Tablet PCs are not used as information terminals used in screening conducted by companies that manage and operate advertising media. If page X10b is a landing page that has passed screening and page Y10c is a landing page that has not passed screening, it is possible to display page X10b on the information terminal used for the screening and page Y10c on the tablet PC.

(Regarding the case where the identification information acquired by the identification information acquisition unit 20 is the type of OS included in the user agent information)
When the identification information acquired by the identification information acquisition unit 20 is information regarding the type of operating system (OS) used by the information terminal, the determination unit 21 determines whether the information terminal is mobile information based on the type of operating system (OS). It may also be determined whether or not it is a terminal.

Referring to FIG. 8, a case will be described in which the identification information is the OS type and the determination unit 21 determines whether the information terminal is a portable information terminal based on the OS type. FIG. 8 is a diagram showing an example of user agent information, which is identification information of the information terminal, and includes information regarding the type of operating system used in the information terminal.

FIGS. 8A to 8G show examples of OS types included in the user agent information of the information terminal. The determination unit 21 determines whether the information terminal is a smartphone based on the underlined portions shown in FIGS. 8(a) to 8(g).
In the case of the user agent information shown in FIG. 8(a), the OS of the information terminal is "Windows" (registered trademark). "Windows" is an OS for personal computers, not an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Windows".

In the case of the user agent information shown in FIG. 8(b), the OS of the information terminal is "Windows Phone OS". “Windows Phone OS” is an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Windows Phone OS".
In the case of the user agent information shown in FIG. 8(c), the OS of the information terminal is "Mac OS". "Mac OS" is an OS for personal computers, not an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Mac OS".

In the case of the user agent information shown in FIG. 8(d), the OS of the information terminal is "iPhone OS". “iPhone OS” is an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "iPhone OS".
In the case of the user agent information shown in FIG. 8(e), the OS of the information terminal is "Android". “Android” is an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Android".

In the case of the user agent information shown in FIG. 8(f), the OS of the information terminal is "Linux". "Linux (registered trademark)" is an OS for personal computers, not an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Linux".
In the case of the user agent information shown in FIG. 8(g), the OS of the information terminal is "Nintendo". "Nintendo" is an OS for game consoles, not an OS for smartphones. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Nintendo".

As described above, the information providing device 10 determines whether the information terminal that accessed the advertiser site 10a is a smartphone based on the OS type included in the user agent information acquired by the identification information acquisition unit 20. can do. Then, the information providing device 10 displays page X10b on information terminals that are not determined to be smartphones, and displays page Y10c on information terminals that are determined to be smartphones.

(About the case where the identification information acquired by the identification information acquisition unit 20 is the browser type included in the user agent information)
The identification information acquired by the identification information acquisition unit 20 is information regarding the type of application (browser) used by the information terminal to view a website, and the determination unit 21 determines the type of application (browser) used by the information terminal. Based on this, it may be determined whether the information terminal is a portable information terminal.

Referring to FIG. 9, a case will be described in which the identification information is the browser type and the determination unit 21 determines whether the information terminal is a mobile information terminal based on the browser type. FIG. 9 is a diagram showing an example of user agent information, which is identification information of an information terminal, and includes information regarding the type of application (browser) used for viewing a website used in the information terminal.

FIGS. 9A to 9H show examples of browser types included in the user agent information of the information terminal. The determination unit 21 determines whether the information terminal is a smartphone based on the underlined portions shown in FIGS. 9(a) to (h).
In the case of the user agent information shown in FIG. 9(a), the browser of the information terminal is "MSIE". "MSIE" is a personal computer browser, not a smartphone browser. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "MSIE".

In the case of the user agent information shown in FIG. 9(b), the browser of the information terminal is "Edge". "Edge" is a personal computer browser, not a smartphone browser. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Edge". User agent information for the mobile version of Edge used in smartphones includes "Mobile" and "Edge".
In the case of the user agent information shown in FIG. 9(c), the browser of the information terminal is "Chrome". "Chrome" is a personal computer browser, not a smartphone browser. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Chrome". User agent information for the mobile version of Chrome used on smartphones includes "Mobile" and "Chrome."

In the case of the user agent information shown in FIG. 9(d), the browser of the information terminal is "FireFox". "FireFox" is a personal computer browser, not a smartphone browser. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "FireFox". User agent information for the mobile version of FireFox used on smartphones includes "Mobile" and "FireFox".
In the case of the user agent information shown in FIG. 9(e), the browser of the information terminal is "Safari". "Safari" is a smartphone browser. Therefore, the determination unit 21 determines that the information terminal is a smartphone based on the underlined "Safari".

In the case of the user agent information shown in FIG. 9(f), the browser of the information terminal is "Opera." "Opera" is a browser for personal computers, not a browser for smartphones. Therefore, based on the underlined "Opera," the determination unit 21 determines that the information terminal is not a smartphone. The user agent information of the mobile version of Opera used on smartphones includes "Mobile" and "Opera."

In the case of the user agent information shown in FIG. 9(g), the browser of the information terminal is "Sleipnir". "Sleipnir" is a personal computer browser, not a smartphone browser. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Sleipnir". The user agent information of the mobile version of Sleipnir used for smartphones includes "Mobile" and "Sleipnir".
In the case of the user agent information shown in FIG. 9(h), the browser of the information terminal is "Nintendo". "Nintendo" is a game console browser, not a smartphone browser. Therefore, the determination unit 21 determines that the information terminal is not a smartphone based on the underlined "Nintendo".

As described above, the information providing device 10 determines whether the information terminal that accessed the advertiser site 10a is a smartphone based on the browser type included in the user agent information acquired by the identification information acquisition unit 20. can do. Then, the information providing device 10 displays page X10b on information terminals that are not determined to be smartphones, and displays page Y10c on information terminals that are determined to be smartphones.

(About the case where the identification information acquired by the identification information acquisition unit 20 is information regarding the presence or absence of predetermined parameter information added to link information)
The identification information acquired by the identification information acquisition unit 20 is information regarding the presence or absence of predetermined parameter information added to link information when a selection operation for selecting banner advertisement information is performed using an information terminal at an advertising media site. The unit 21 may determine that the information terminal is of a predetermined type when the identification information includes parameter information.

When an information terminal accesses a website or the like based on link information, the link information is notified to the other party (in this embodiment, the advertising media site 15a and the information providing device 10).

With reference to FIGS. 10 and 11, tab information added to link information in the advertising media site 15a will be described. Figure 10 is a diagram for explaining tab information added to link information on LINE (registered trademark), an example of an advertising media site, and Figure 11 is a diagram for explaining tab information added to link information on LINE (registered trademark), which is an example of an advertising media site. ) (registered trademark) is a diagram for explaining tab information given to link information.

FIG. 10(a) shows an example of link information notified to the advertising media site 15a related to LINE, which is an advertising medium, and FIG. 10(b) shows an example of link information to which parameter information has been added at the advertising media site 15a. show.

"ldtag" is parameter information that is assigned when a selection operation is performed on link information on the advertising medium site 15a, and "XXXXXXXX" is a unique ID (identification) that is assigned when a selection operation is performed on link information on the advertising medium site 15a, and is made up of numbers, letters, symbols, etc., and serves as identification information for tracking. In addition, the parameter information includes tag information, and may include a combination of tag information with numbers, symbols, etc.
The determination unit 21 determines whether or not the information terminal is an information terminal that has transitioned from the advertising medium site 15a to the advertiser site 10a, based on the presence or absence of an "ldtag" in the link information.

If "ldtag" is included in the link information, the determining unit 21 determines that the information terminal that held the link information has been transferred from the advertising media site 15a to the advertiser site 10a. If "ldtag" is not included in the link information, the determination unit 21 determines that the information terminal that held the link information has not been transferred from the advertising media site 15a to the advertiser site 10a.

Figure 11 (a) shows an example of link information notified to an advertising medium site 15a related to TikTok, which is an advertising medium, and Figure 11 (b) shows an example of link information to which parameter information has been added on the advertising medium site 15a.

"ttclid" is parameter information that is given when a selection operation is performed on link information on the advertising media site 15a, and "XXXXXXXX" is a unique ID ( It is composed of numbers, alphabets, symbols, etc., and serves as identification information for tracking.

The determination unit 21 determines whether the information terminal is an information terminal that has transitioned from the advertising medium site 15a to the advertiser site 10a based on the presence or absence of "ttclid" in the link information.

If "ttclid" is included in the link information, the determination unit 21 determines that the information terminal that held the link information has been transferred from the advertising media site 15a to the advertiser site 10a. If "ttclid" is not included in the link information, the determining unit 21 determines that the information terminal that held the link information has not been transferred from the advertising media site 15a to the advertiser site 10a.

If the information providing device 10 determines that the information terminal has been transferred from the advertising media site 15a to the advertiser site 10a, it displays page Y10c on the information terminal, and the information terminal is not the information terminal that has been transferred from the advertising media site 15a. When it is determined that page X10b can be displayed on the information terminal.

(When the identification information is size information of the width of the display area of the display of the information terminal)
The identification information acquired by the identification information acquisition unit 20 is the size information of the width of the display area of the display included in the information terminal, and the determination unit 21 determines that the information terminal is of a predetermined type when the size information is smaller than a predetermined value. It may be determined that there is.
A mobile information terminal is a smartphone.

Referring to FIG. 12, size information on the width of the display area of the display included in the information terminal will be described. FIG. 12 is a diagram for explaining size information of the width of a display area of a display included in an information terminal, which is identification information of the information terminal.

When an information terminal accesses a website or the like based on link information, information on the width of the display area of the display of the information terminal is notified to the other party (in this embodiment, the information providing device 10). It has become.

The display area of the display provided by the information terminal differs depending on the type of information terminal, such as a desktop PC 12, a notebook PC (laptop PC) 13, and a smartphone 14. As shown in FIG. 12A, when the information terminal is a desktop PC 12, the width size information of the display area is the width 17a of the connected display 17. The size information of the width of the display area when the information terminal is the notebook PC 13 is the width 13a shown in FIG. 12(b). The size information of the width of the display area when the information terminal is the smartphone 14 is the width 14a shown in FIG. 12(c).

The information providing device 10 determines whether the information terminal that accessed the advertiser site 10a is a smartphone based on the width size information of the display area, which is the identification information of the information terminal acquired by the identification information acquisition unit 20. can do. Then, the information providing device 10 displays page X10b on information terminals that are not determined to be smartphones, and displays page Y10c on information terminals that are determined to be smartphones.

(About information provision method and information provision program)
Next, with reference to FIG. 13, the information providing method according to this embodiment will be explained together with the information providing program. FIG. 13 is a flowchart of the information providing program.
As shown in FIG. 13, the information providing program includes an approval/disapproval information acquisition step S19, an identification information acquisition step S20, a determination step S21, a display step S22, and the like.

The information providing device 10 loads the information providing program stored in the ROM 10f or the memory unit 10h into the main memory configured by the RAM 10g, and the CPU 10i executes the information providing program by accessing the main memory.

The information providing program causes the CPU 10i of the information providing device 10 to realize various functions such as an approval/disapproval information acquisition function, an identification information acquisition function, a determination function, and a display function.
Although the case where these functions are processed in the order shown in the flowchart of FIG. 13 has been exemplified, the present invention is not limited to this, and the information providing program may be executed by changing these orders as appropriate.
Note that each of the above-mentioned functions overlaps with the explanation of the approval/disapproval information acquisition unit 19, identification information acquisition unit 20, determination unit 21, display unit 22, etc. of the information providing device 10 described above, so a detailed explanation thereof will be omitted. .

The approval/rejection information acquisition function acquires approval/rejection information relating to the approval/rejection of the article advertising information by the administrator who manages the advertising medium site on which the banner advertising information to which the link information for accessing the article advertising information is attached is posted (S19: approval/rejection information acquisition step).

The identification information acquisition function acquires the identification information of the accessing information terminal (S20: identification information acquisition step).

The determination function determines whether the information terminal is of a predetermined type based on the identification information acquired by the identification information acquisition function (S21: determination step).

The display function displays article advertisement information to information terminals determined to be of a predetermined type by the determination function after acquiring approval information indicating the administrator's approval of the article advertisement information in the approval/disapproval information acquisition function. displays product introduction information related to advertisements of different products or services (S22: display step).

According to the information providing device 10 described above, a page Y10c different from the page X10b can be displayed on a smartphone among the information terminals that have accessed the advertiser site 10a. Smartphones are not used in screening conducted by companies that manage and operate advertising media. If page X10b is a landing page that has passed the screening and page Y10c is a landing page that has not passed the screening, page X10b will be displayed on the information terminal used for the screening, and page Y10c will be displayed on the smartphone. It becomes possible to display.

The present disclosure is not limited to the information providing device 10, the information providing method, and the information providing program according to the above-described embodiments, and various other types may be used without departing from the gist of the present disclosure described in the claims. It is possible to implement it by a modified example or an applied example.

10 Information providing device 10a Advertiser site 10b Page X
10c Page Y
10d Differentiation part 10e Communication interface 10f ROM (Read Only Memory)
10g RAM (Random Access Memory)
10h Storage unit 10i CPU (Central Processing Unit)
10j Input/output interface 10k Input device 10l Output device 11 Internet 12 Desktop PC
13 Notebook PC
13a Width of display area 14 Smartphone 14a Width of display area 15 Advertising media server 15a Advertising media site 15b Page A
17 Display 17a Width of display area 19 Approval/disapproval information acquisition section 20 Identification information acquisition section 21 Judgment section 22 Display section

Claims (7)

An information providing device that displays article advertising information related to information used for advertising products or services on an information terminal,
an approval/disapproval information acquisition unit that obtains approval/disapproval information regarding approval/disapproval of the article advertisement information by an administrator who manages an advertising media site where banner advertisement information to which link information for accessing the article advertisement information is attached is posted;
User agent information of the information terminal as identification information of the information terminal accessing the information terminal, and unique information given to the link information when the information terminal performs a selection operation to select the banner advertisement information on the advertising media site. an identification information acquisition unit that acquires predetermined parameter information for tracking as an ID ;
a determination unit that determines whether the information terminal is of a predetermined type based on the user agent information and the parameter information acquired by the identification information acquisition unit;
After the approval/disapproval information acquisition unit acquires the approval/ disapproval information for the article advertisement information, the information terminal determined by the determination unit to be of the predetermined type is provided with the information terminal that is different from the article advertisement information. a display unit that displays product introduction information related to advertisements for products or services;
An information providing device comprising: The identification information acquired by the identification information acquisition unit is an IP address of the information terminal,
2. The information providing device according to claim 1, wherein the determination unit determines that the information terminal is of a predetermined type when the identification information acquired by the identification information acquisition unit is an IP address other than a predetermined fixed IP address. The identification information acquired by the identification information acquisition unit is information regarding the type of web browser used in the information terminal included in the user agent information,
The information according to claim 1 , wherein the determination unit determines that the information terminal is of a predetermined type when the type of the web browser corresponds to a web browser used for a predetermined type of information terminal. Providing device. The identification information acquired by the identification information acquisition unit is information regarding the type of operating system used in the information terminal included in the user agent information,
The information according to claim 1 , wherein the determination unit determines that the information terminal is of a predetermined type when the type of the operating system corresponds to an operating system used for a predetermined type of information terminal. Providing device. The identification information acquired by the identification information acquisition unit is size information about the width of a display area of a display included in the information terminal,
The information providing apparatus according to claim 1, wherein the determination unit determines that the information terminal is of a predetermined type when the size information is smaller than a predetermined value. An information provision method for displaying article advertising information related to information used for advertising a product or service on an information terminal, the method comprising:
The computer is
an approval/disapproval information acquisition step of obtaining approval/disapproval information regarding approval/disapproval of the article advertisement information by an administrator who manages an advertising media site on which banner advertisement information to which link information for accessing the article advertisement information is attached;
User agent information of the information terminal that has accessed the information terminal, and a unique ID given to the link information when the information terminal performs a selection operation to select the banner advertisement information on the advertising media site. an identification information acquisition step of acquiring predetermined parameter information for tracking ;
a determination step of determining whether the information terminal is of a predetermined type based on the user agent information and the parameter information acquired in the identification information acquisition step;
After acquiring the approval/ disapproval information for the article advertisement information in the approval/disapproval information acquisition step, the information terminal determined to be of the predetermined type in the determination step is provided with the information terminal that is different from the article advertisement information. a display step of displaying product introduction information related to the product or service advertisement;
Information provision method to carry out. An information providing program for displaying article advertising information related to information used in advertising a product or service on an information terminal,
On the computer,
an approval/disapproval information acquisition function that acquires approval/disapproval information relating to approval or disapproval of the article advertising information by an administrator who manages an advertising medium site on which banner advertising information to which link information for accessing the article advertising information is added is posted;
an identification information acquisition function that acquires user agent information of the information terminal that has accessed the information terminal as identification information of the information terminal, and a unique ID that is assigned to the link information when a selection operation for selecting the banner advertisement information is performed by the information terminal on the advertising medium site, and that acquires predetermined parameter information for tracking;
a determination function for determining whether or not the information terminal is of a predetermined type based on the user agent information and the parameter information acquired by the identification information acquisition function;
a display function for displaying product or the like introduction information relating to an advertisement of the product or service different from the article advertising information on the information terminal determined to be of the predetermined type by the determination function after the approval/ disapproval information acquisition function has acquired the approval/disapproval information for the article advertising information;
An information provision program that makes this possible.

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