CN111275484A - Method and device for displaying propaganda image - Google Patents
Method and device for displaying propaganda image Download PDFInfo
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- CN111275484A CN111275484A CN202010044216.3A CN202010044216A CN111275484A CN 111275484 A CN111275484 A CN 111275484A CN 202010044216 A CN202010044216 A CN 202010044216A CN 111275484 A CN111275484 A CN 111275484A
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Abstract
The invention discloses a method and a device for displaying a propaganda image, which are used for improving the accuracy and efficiency of propaganda image launching. The method for displaying the propaganda image comprises the following steps: determining commodity type information of commodities when determining that the types of the goods displayed on the shelves bound with the terminal are changed; determining a first propaganda image matched with the commodity category information according to the commodity category information, wherein the propaganda image is used for propagandizing commodities; and sending the first propaganda image to the terminal so as to indicate the terminal to display the first propaganda image.
Description
Technical Field
The invention relates to the technical field of retail industry, in particular to a method and a device for displaying propaganda images.
Background
Each retail chain typically has a plurality of media terminals configured to deliver promotional images of items on a shelf, for example, of the chain. When the goods on the shelf may change, the promotional image placed by the corresponding media terminal should also change adaptively.
However, retail chain stores are usually operated in a unified management mode, due to the fact that the number of chain stores is large, once the types of commodities on a plurality of shelves of each chain store change, advertising images in the media terminal need to be changed correspondingly for the commodities on each shelf of each chain store, the process is complicated, workload is large, and the advertising image releasing efficiency is low.
Disclosure of Invention
The embodiment of the invention provides a method and a device for displaying a propaganda image, which are used for improving the accuracy and efficiency of propaganda image launching.
In a first aspect, an embodiment of the present invention provides a method for displaying a promotional image, where the method includes:
determining commodity type information of commodities when determining that the types of the goods displayed on the shelves bound with the terminal are changed;
determining a first propaganda image matched with the commodity category information according to the commodity category information, wherein the propaganda image is used for propagandizing commodities;
and sending the first propaganda image to the terminal to indicate the terminal to display the first propaganda image.
In the embodiment of the invention, the terminal can be bound with the shelf, that is, the terminal corresponds to the shelf one by one, when the category of the goods displayed on the shelf changes, the terminal can know and inform the information of the category of the changed goods, for example, when the category of the goods displayed on the shelf changes, the shelf or the terminal can inform the server. Then, the server may determine a first advertisement image, which is an advertisement image matching the category information of the replaced product, from among the plurality of advertisement images. Because the propaganda image corresponds to the goods shelf, the server can determine the goods shelf corresponding to the first propaganda image, and further determine the terminal corresponding to the goods shelf, and send the first propaganda image to the terminal, so that the purpose of updating the propaganda image released in the terminal is achieved. By the method, the accuracy and the efficiency of publicizing image delivery can be improved.
Optionally, after determining the first advertisement image matched with the item category information according to the item category information, the method further includes:
determining whether the resolution of the first promotional image matches the resolution of the terminal;
and if the resolution of the first publicity image is not matched with the resolution of the terminal, outputting a first prompt message, wherein the first prompt message is used for prompting that the publicity image corresponding to the resolution of the terminal and the commodity category information needs to be created.
In an embodiment of the present invention, the first advertisement image may be considered as an advertisement image of a currently displayed product that needs to be displayed by the shelf-bound terminal, and then the resolution of the first advertisement image should match the resolution of the terminal displaying the advertisement image. If the server determines that the two are not matched, prompt information can be output to prompt the creation of a promotion image corresponding to the resolution of the terminal and the type of the goods displayed currently.
Optionally, the method further includes:
and if the first propaganda image does not exist, outputting a second prompt message, wherein the second prompt message is used for prompting that the propaganda image corresponding to the commodity category information needs to be created.
In the embodiment of the present invention, if the server determines that the first advertisement image does not exist in the plurality of stored advertisement images, the server may consider that the currently displayed commodity on the shelf bound to the terminal is a newly introduced commodity, so that the server may output prompt information to prompt the creation of a corresponding advertisement image for the newly introduced commodity.
Optionally, the method further includes:
respectively receiving second messages from a plurality of terminals, wherein the second messages are used for indicating the binding relationship between each terminal and the shelf;
for each shelf, determining a first commodity type corresponding to the shelf according to the shelf and the corresponding relation between the shelf and the commodity type;
the method comprises the steps of establishing a first folder, and adding identification information for the first folder, wherein the identification information is used for indicating a first commodity category, and the first folder is used for storing propaganda images corresponding to the first commodity category.
In the embodiment of the invention, the corresponding relation between the shelf and the displayed goods is known, and the server can acquire the binding relation between each terminal and the shelf through the second message, that is, the server can acquire the goods category corresponding to the publicity image to be released in each terminal, so that the corresponding publicity image is created according to the goods category and is stored in the first folder, that is, the storage path is established.
Optionally, establishing the first folder includes:
and establishing the first folder according to the resolution of the terminal, wherein the resolution of the publicity images stored in the first folder is consistent with the resolution of the terminal.
In the embodiment of the invention, the resolution of the propaganda image created by the server needs to be consistent with the resolution of the terminal releasing the propaganda image, so that the terminal can normally release the propaganda image.
Optionally, the method includes:
and if the commodity of the first shelf and the commodity of the second shelf are determined to be replaced mutually, replacing the propaganda image corresponding to the first shelf and the propaganda image corresponding to the second shelf mutually.
In the embodiment of the present invention, if the server confirms that the commodities on the two shelves are replaced with each other, for example, the commodities displayed between the first shelf and the second shelf are replaced with each other, the server may replace the advertisement image bound to the first shelf with the advertisement image bound to the second shelf in the same manner, thereby achieving the goal of updating the advertisement image.
In a second aspect, an embodiment of the present invention provides an apparatus, including:
the system comprises a first determining module, a second determining module and a display module, wherein the first determining module is used for determining commodity type information of commodities when the commodity type of the goods displayed on the shelf bound with a terminal is determined to be changed;
the second determining unit is used for determining a first propaganda image matched with the commodity category information according to the commodity category information, and the propaganda image is used for propagandizing commodities;
and the sending module is used for sending the first propaganda image to the terminal so as to indicate the terminal to display the first propaganda image.
Optionally, the second determining unit is specifically configured to:
determining whether the resolution of the first promotional image matches the resolution of the terminal;
and if the resolution of the first publicity image is not matched with the resolution of the terminal, outputting a first prompt message, wherein the first prompt message is used for prompting that the publicity image corresponding to the resolution of the terminal and the commodity category information needs to be created.
Optionally, the second determining unit is further specifically configured to:
and if the first propaganda image does not exist, outputting a second prompt message, wherein the second prompt message is used for prompting that the propaganda image corresponding to the commodity category information needs to be created.
Optionally, the receiving unit is further configured to receive second messages from the plurality of terminals, respectively, where the second messages are used to indicate a binding relationship between each terminal and the shelf;
the determining unit is further used for determining a first commodity type corresponding to each shelf according to the shelf and the corresponding relation between the shelf and the commodity type;
the creating unit is used for creating a first folder and adding identification information to the first folder, wherein the identification information is used for indicating a first commodity category, and the first folder is used for storing the propaganda images corresponding to the first commodity category.
Optionally, the creating unit is specifically configured to:
and establishing the first folder according to the resolution of the terminal, wherein the resolution of the publicity images stored in the first folder is consistent with the resolution of the terminal.
Optionally, the second determining unit is further specifically configured to:
and if the commodity of the first shelf and the commodity of the second shelf are determined to be replaced mutually, replacing the propaganda image corresponding to the first shelf and the propaganda image corresponding to the second shelf mutually.
In a third aspect, an embodiment of the present invention provides a system, including a terminal and a server, where:
the server is used for determining commodity type information of commodities when the type of the goods displayed on the shelves bound with the terminal is determined to be changed;
the server is further used for determining a first propaganda image matched with the commodity category information according to the commodity category information and sending the first propaganda image to the terminal;
the terminal is used for displaying the first propaganda image.
In a fourth aspect, an embodiment of the present invention provides an apparatus, which includes at least one processor and a memory connected to the at least one processor, and the at least one processor is configured to implement the steps of the method according to the first aspect when executing a computer program stored in the memory.
In a fifth aspect, the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps of the method as described in the first aspect.
Drawings
FIG. 1 is a schematic diagram of an exemplary embodiment of a promotional image display system;
FIG. 2 is a flowchart illustrating a method for displaying promotional images according to an embodiment of the present invention;
FIG. 3 is a schematic structural diagram of an apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments.
For each retail chain, different shelves in the store may display different types of merchandise, for example shelf a displays beverages and shelf B displays snacks. Each shelf may be provided with a terminal for placing promotional images corresponding to the merchandise displayed on the shelf. When the goods on the shelves change, the promotions placed in the terminal should also change accordingly.
Because a large retail chain store generally adopts a unified management mode, when the goods on different shelves in a plurality of stores are changed, a manager needs to locate a specific shelf in each store, so as to determine a new promotional image to be released according to the changed goods. Because chain stores are more in quantity, managers need to replace the propaganda image that appears putting in the terminal that goods shelves that commodity changed correspond among every store one by one, and this process is comparatively loaded down with trivial details and work load is great, and the commodity on the goods shelves appears changing the back promptly, and the efficiency that the propaganda image was put in again is lower.
In view of this, an embodiment of the present invention provides a method for displaying a promotional image, in which a server may obtain commodity category information of a modified shelf commodity bound to a terminal, so as to determine a first promotional image corresponding to the category information, and send the first promotional image to the terminal, thereby updating the promotional image in the terminal, and improving accuracy and efficiency of promotional image delivery.
For ease of understanding, an application scenario of the embodiment of the present invention is first described. Please refer to fig. 1, which is a schematic diagram of a promotional image display system. Fig. 1 includes a shelf 101, a terminal 102, and a server 103. Shelf 101 may include a plurality of shelves, such as shelf 1011, shelf 1012, and shelf 1013. The plurality of shelves may be located in different stores or may be located in the same store. Each shelf may display a product, for example shelf 1011 displays snacks and shelf 1012 displays beverages. The terminal 102 may comprise a plurality of different types of terminals, for example, the terminal 1021 may be an advertisement player, the terminal 1022 may be a bar screen, and the terminal 1023 may be a multimedia kiosk, wherein one terminal corresponds to one shelf for placing promotional images corresponding to the merchandise displayed on the shelf, for example, the terminal 1021 corresponds to the shelf 1011, and then promotional images about the snacks are placed in the terminal 1021. The server 103 may be used to create and store a plurality of promotional images, which may include videos or pictures, each corresponding to a type of item.
The technical solution provided by the embodiment of the present invention is described below with reference to the accompanying drawings. In the following description, retail chain stores are used as an application scenario. Referring to fig. 2, a method for displaying a promotional image according to an embodiment of the present invention is described as follows.
Step 201: when the server 103 identifies that the category of the product displayed on the shelf 101 bound to the terminal 102 has changed, the product category information of the product is identified.
When the type of goods on a certain shelf changes, the advertisement images launched in the terminals bound to the shelf also need to be updated correspondingly, and which advertisement image launched in the terminal is controlled by the server 103, so that when the type of goods on a certain shelf changes, the server 103 needs to know the type information of the changed goods. For example, if a snack is displayed on the shelf 1011 due to a store operation adjustment and a beverage is exchanged, the advertisement image delivered from the terminal 1021 connected to the shelf 1011 needs to be updated accordingly, that is, the advertisement image is also updated from the snack advertisement image to the beverage advertisement image. Since which type of advertisement image is posted in the terminal 1021 is directly controlled by the server 103, when it is desired to update the advertisement image posted in the terminal 1021, the server 102 needs to know the category information of the product currently displayed on the shelf 1011, that is, the category information of the product after replacement.
In the embodiment of the present invention, the terminals 102 are bound to the shelves 101 one by one, that is, one terminal is bound to one shelf, and when the goods displayed on a certain shelf, for example, the shelf 1011 changes, the shelf 1011 can inform the server or the terminal bound to the shelf 1011 of the category information of the goods displayed on the shelf 1011.
For example, in one possible implementation, the shelf 1011 may send a first message to the server, where the first message may carry an Identification (ID) of the shelf 1011 and category information of the item currently displayed on the shelf 1011. For example, in another possible embodiment, the shelf 1011 may send a second message to the terminal 1021, which may carry the ID of the shelf 1011 and the category information of the item currently displayed. The terminal 1021 receives the second message and sends the second message to the server 103. The server 103 may determine the category information of the item currently displayed on the shelf 1011 from the first message or the second message.
The server 103 may query, in response to the first message or the second message, a plurality of advertisement images stored in the server 103 based on the category information of the product currently displayed on the shelf 1011. It should be understood that the plurality of advertisement images stored by the server 103 are advertisement images corresponding to the products displayed on the plurality of shelves included in the shelf 101. Since the shelves 101 are bound to the terminals 102 one by one, the plurality of advertisement images stored in the server 103 can also be regarded as advertisement images that need to be released by different types of terminals in the terminals 102. Since only one advertisement image can be released by one terminal, it can also be considered that a plurality of advertisement images are bound with different types of terminals in the terminal 102, that is, one terminal is bound with one advertisement image, or it can be considered that the identity of one terminal is bound with one advertisement image.
In the embodiment of the present invention, the terminal may send a third message to the server 103, where the third message carries a binding relationship between the identity of the terminal and the identity of the shelf. The server 103 may establish a binding relationship between the terminal and the advertisement image according to a corresponding relationship between the shelf and the advertisement image and a binding relationship between the identity of the terminal and the identity of the shelf.
For example, the binding relationship between the terminal 1021 and the promotional image about the snack, in one possible embodiment, the terminal 1021 may send a third message to the server 103, the third message carrying the binding relationship between the identity of the terminal 1021 and the identity of the shelf 1011. The server 103 receives the third message, so as to learn the binding relationship between the identity of the terminal 1021 and the identity of the shelf 1011. Since the shelf 1011 also has a correspondence with the type of the item displayed on the shelf 1011, for example, the shelf 1011 corresponds to a first item, and the type of the first item may be a snack, the server 103 may establish a relationship between the identifier of the terminal 1021 and the first item type corresponding to the shelf 1011.
After the server 103 establishes the relationship between the identifier of the terminal 1021 and the first product category corresponding to the shelf 1011, a corresponding advertisement image may be created according to the first product category. For example, the server 103 receives an input of a first creation instruction for creating a promotional image corresponding to a category of a first article. In one possible embodiment, the server 103 receives the first creation instruction and creates a first folder in which promotional images corresponding to the category of the first item may be stored. Preferably, the identification information of the first folder corresponds to the category of the first product, and may be regarded as a storage route of the advertisement image corresponding to the first product.
In addition, the server 103 may further determine, according to a relationship between the first commodity category and the identifier of the terminal, the terminal that delivers the advertisement image corresponding to the first commodity, and determine, according to the resolution of the terminal, the resolution of the advertisement image corresponding to the first commodity, that is, the resolution of the advertisement image in the first folder. Further, the server 103 may place the promotional image of the corresponding resolution into the first folder.
It should be appreciated that the server 103 may also create a second folder, which may be considered to store promotional images corresponding to the category of the second item, and the identification information of the second folder is consistent with the category of the second item. The resolution of the promotional image stored in the second folder is also consistent with the resolution of the terminal delivering the second merchandise. By analogy, the server 103 may create a plurality of folders, each of which stores a promotional image corresponding to a category of goods.
Step 202: the server 103 determines a first advertisement image matching the article classification information from the article classification information.
The product type information may be considered to be the type information of the product currently displayed on the shelf 1011, that is, the type information after the product replacement. The first advertisement image may be considered to be an advertisement image corresponding to the product currently displayed on the shelf 1011, that is, an advertisement image that the terminal 1021 needs to update. Since the server 103 stores advertisement images corresponding to a plurality of product categories, the server 103 can be queried based on the category information of the product currently displayed on the shelf 1011.
For example, the server 103 searches a plurality of folders stored in the server 103 using the category information of the product currently displayed on the shelf 1011 as a keyword. Specifically, the server 103 compares the type information of the product currently displayed on the shelf 1011 with the identification information corresponding to the plurality of folders, and if the server 103 specifies any one of the plurality of folders, for example, if the identification information of the first folder matches the type information of the product currently displayed on the shelf 1011, it is considered that the first folder stores the first advertisement image corresponding to the product currently displayed on the shelf 1011. At this time, the server 103 may establish a binding relationship between the identity of the terminal 1021 and the first folder.
Considering that the product currently displayed on the shelf 1011 is a product after replacement, it may be considered that the first advertisement image corresponding to the product was previously released in another terminal, for example, the terminal 1022, and the resolution of the terminal 1021 bound to the shelf 1011 may be different from that of the terminal 1022, and then the server 103 needs to determine the resolution of the first advertisement image before sending the first advertisement image to the terminal 1021.
In one possible embodiment, the server 103 obtains a first resolution corresponding to the first advertisement image and a second resolution of the terminal 1021. If the server 103 determines that the first resolution is the same as the second resolution, a binding relationship between the terminal 1021 and the first folder may be established. If the server 103 determines that the first resolution is different from the second resolution, the server outputs a first prompt message to remind a manager to create a second advertisement image corresponding to the terminal 1021, where the content of the second advertisement image needs to be the same as the content of the first advertisement image, and the resolution of the second advertisement image is the same as the resolution of the terminal 1021. The second promotional image may be stored in a second folder and the server 103 establishes a binding relationship between the identity of the terminal 1021 and the second folder.
Considering that the item currently displayed on the shelf 1011 may be a newly introduced item, the server 103 may not be able to find the advertisement image corresponding to the currently displayed item when making an inquiry according to the category of the item currently displayed on the shelf 1011. That is, the server 103 compares the type information of the product currently displayed on the shelf 1011 with the identification information corresponding to the plurality of folders, and if the server 103 determines that the identification information of each of the plurality of folders does not coincide with the type information of the product currently displayed on the shelf 1011, outputs the second prompt message for the manager to create the third advertisement image. The third advertisement image is an advertisement image corresponding to the currently displayed product on the shelf 1011. The third promotional image may be stored in a third folder and the server 103 establishes a binding relationship between the identity of the terminal 1021 and the third folder.
Step 203: the server 103 sends the first advertisement image to the terminal 1021 to instruct the terminal 1021 to display the first advertisement image.
The first advertisement image may be considered as an advertisement image created in advance in the server 103, or may be considered as an advertisement image created by the server 103 based on the category information of the currently displayed product on the shelf 1011. Since the folder storing the first advertisement image is bound to the id of the terminal 1021, the server 103 may send the first advertisement image to the terminal 1021.
In a possible implementation manner, the server 103 sends a third message to the terminal 1021 according to the identity of the terminal 1021, where the third message carries the first advertisement image corresponding to the identity of the terminal 1021. The terminal 1021 receives the first advertisement image from the server 103, and can set the placement priority of the first advertisement image to a first priority and set the priority of the advertisement image corresponding to the product displayed before the shelf 1011 to a second priority, and it is understood that the first priority is considered to be higher than the second priority. The terminal 1021 may update the promotional image that was released, i.e., the promotional image corresponding to the category of the product currently displayed on the release shelf 1011.
In addition, considering the possibility of the products displayed on two shelves in the same store, for example, the first shelf and the second shelf being replaced with each other, the server 103 may replace the advertisement image corresponding to the first shelf with the advertisement image corresponding to the second shelf, so that the first terminal bound to the first shelf and the second terminal bound to the second shelf can update the released advertisement image.
For example, the first shelf is a shelf 1011, the second shelf is a shelf 1012, the goods displayed on the shelf 1011 are snacks, the goods displayed on the shelf 1012 are beverages, the first terminal bound to the first shelf is a terminal 1021, the second terminal bound to the second shelf is a terminal 1022, promotional images of the snacks are delivered from the terminal 1021, and promotional images of the beverages are delivered from the terminal 1022. When the goods on the shelves 1011 and 1012 are replaced with each other, the shelves 1011 may send a fourth message to the server 103, where the fourth message carries the identity of the shelves 1011 and the category information of the currently displayed goods, and the shelves 1012 may send a fifth message to the server 103, where the fifth message carries the identity of the shelves 1012 and the category information of the currently displayed goods. When the server 103 receives the fourth message and the fifth message, it can be known that the goods displayed on the shelves 1011 and 1012 are replaced with each other, the server 103 may replace the advertisement image corresponding to the identifier of the shelf 1011 and the advertisement image corresponding to the identifier of the shelf 1012 with each other, or may understand that the server replaces the advertisement image corresponding to the identifier of the terminal 1021 and the advertisement image corresponding to the identifier of the terminal 1022 with each other.
Referring to fig. 3, based on the same inventive concept, an embodiment of the present invention provides an apparatus, which may be the server 103 described above, and the apparatus includes: a first determining module 301, a second determining module 302, and a transmitting module 303. Wherein:
a first determining module 301, configured to determine commodity category information of a commodity when a category of a shelf display commodity bound to a terminal changes;
the second determining module 302 is configured to determine, according to the commodity category information, a first advertisement image matched with the commodity category information, where the advertisement image is used for advertising a commodity;
a sending module 303, configured to send the first advertisement image to the terminal 102, so as to instruct the terminal 102 to display the first advertisement image.
Optionally, the second determining module 302 is specifically configured to:
determining whether the resolution of the first promotional image matches the resolution of the terminal 102;
and if the resolution of the first publicity image is not matched with the resolution of the terminal 102, outputting a first prompt message, wherein the first prompt message is used for prompting that the publicity image corresponding to the resolution of the terminal 102 and the commodity category information needs to be created.
Optionally, the second determining module 302 is further specifically configured to:
and if the first propaganda image does not exist, outputting a second prompt message, wherein the second prompt message is used for prompting that the propaganda image corresponding to the commodity category information needs to be created.
Optionally, the first determining module 301 is further configured to receive second messages from the plurality of terminals 102, respectively, where the second messages are used to indicate the binding relationship between each terminal 102 and the shelf 101;
the second determination module 302 is further configured to determine, for each shelf 101, a first product category corresponding to the shelf 101 according to the shelf 101 and the correspondence between the shelf 101 and the product category;
the creating unit is used for creating a first folder and adding identification information to the first folder, the identification information is used for indicating a first commodity category, and the first folder is used for storing the propaganda images corresponding to the first commodity category.
Optionally, the creating unit is specifically configured to:
and establishing a first folder according to the resolution of the terminal 102, wherein the resolution of the publicity images stored in the first folder is consistent with the resolution of the terminal 102.
Optionally, the second determining unit 302 is further specifically configured to:
and if the commodity of the first shelf and the commodity of the second shelf are determined to be replaced mutually, replacing the propaganda image corresponding to the first shelf and the propaganda image corresponding to the second shelf mutually.
With continuing reference to fig. 1, based on the same inventive concept, an embodiment of the present invention provides a system, which includes a terminal 102 and a server 103, where:
the server 103 is used for determining commodity type information of commodities when determining that the type of commodities displayed on the shelf 101 bound with the terminal 102 changes;
the server 103 is further configured to determine a first advertisement image matched with the commodity category information according to the commodity category information, and send the first advertisement image to the terminal 102;
the terminal 102 is used to present a first promotional image.
Referring to fig. 4, based on the same inventive concept, an embodiment of the present invention provides an apparatus, which may be the server 103 described above, and the apparatus includes at least one processor 401, where the processor 401 is configured to execute a computer program stored in a memory, and implement the steps of the method for displaying a promotional image as shown in fig. 2 provided by the embodiment of the present invention.
Optionally, the processor 401 may be specifically a central processing unit, a specific ASIC, and may be one or more integrated circuits for controlling the execution of the program.
Optionally, the apparatus may further comprise a memory 402 connected to the at least one processor 401, the memory 402 may comprise ROM, RAM and disk memory. The memory 402 is used for storing data required by the processors 401 during operation, that is, storing instructions executable by the at least one processor 401, and the at least one processor 401 executes the instructions stored in the memory 402 to perform the method shown in fig. 2. The number of the memories 402 is one or more. The memory 402 is also shown in fig. 4, but it should be understood that the memory 402 is not an optional functional block, and is shown in fig. 4 by a dotted line.
The physical devices corresponding to the first determining module 301, the second determining module 302, and the sending module 303 may be the processor 401. The apparatus may be used to perform the method provided by the embodiment shown in fig. 2. Therefore, regarding the functions that can be realized by each functional module in the device, reference may be made to the corresponding description in the embodiment shown in fig. 2, which is not repeated herein.
Embodiments of the present invention also provide a computer storage medium, where the computer storage medium stores computer instructions, and when the computer instructions are executed on a computer, the computer is caused to execute the method as described in fig. 2.
It will be clear to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional modules is merely used as an example, and in practical applications, the above function distribution may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules to perform all or part of the above described functions. For the specific working processes of the system, the apparatus and the unit described above, reference may be made to the corresponding processes in the foregoing method embodiments, and details are not described here again.
Claims (10)
1. A method of promoting the presentation of images, the method comprising:
determining commodity type information of commodities when determining that the types of the goods displayed on the shelves bound with the terminal are changed;
determining a first propaganda image matched with the commodity category information according to the commodity category information, wherein the propaganda image is used for propagandizing commodities;
and sending the first propaganda image to the terminal to indicate the terminal to display the first propaganda image.
2. The method of claim 1, after determining a first promotional image matching the item category information based on the item category information, further comprising:
determining whether the resolution of the first promotional image matches the resolution of the terminal;
and if the resolution of the first publicity image is not matched with the resolution of the terminal, outputting a first prompt message, wherein the first prompt message is used for prompting that the publicity image corresponding to the resolution of the terminal and the commodity category information needs to be created.
3. The method of claim 1, wherein the method further comprises:
and if the first propaganda image does not exist, outputting a second prompt message, wherein the second prompt message is used for prompting that the propaganda image corresponding to the commodity category information needs to be created.
4. The method of any of claims 1-3, wherein the method further comprises:
respectively receiving second messages from a plurality of terminals, wherein the second messages are used for indicating the binding relationship between each terminal and the shelf;
for each shelf, determining a first commodity type corresponding to the shelf according to the shelf and the corresponding relation between the shelf and the commodity type;
the method comprises the steps of establishing a first folder, and adding identification information for the first folder, wherein the identification information is used for indicating a first commodity category, and the first folder is used for storing propaganda images corresponding to the first commodity category.
5. The method of claim 4, wherein creating a first folder comprises:
and establishing the first folder according to the resolution of the terminal, wherein the resolution of the publicity images stored in the first folder is consistent with the resolution of the terminal.
6. The method of claim 1, wherein the method further comprises:
and if the commodity of the first shelf and the commodity of the second shelf are determined to be replaced mutually, replacing the propaganda image corresponding to the first shelf and the propaganda image corresponding to the second shelf mutually.
7. An apparatus, comprising:
the system comprises a first determining module, a second determining module and a display module, wherein the first determining module is used for determining commodity type information of commodities when the commodity type of the goods displayed on the shelf bound with a terminal is determined to be changed;
the second determining module is used for determining a first propaganda image matched with the commodity category information according to the commodity category information, and the propaganda image is used for propagandizing commodities;
and the sending module is used for sending the first propaganda image to the terminal so as to indicate the terminal to display the first propaganda image.
8. A system, comprising a terminal and a server, wherein:
the server is used for determining commodity type information of commodities when the type of the goods displayed on the shelves bound with the terminal is determined to be changed;
the server is further used for determining a first propaganda image matched with the commodity category information according to the commodity category information and sending the first propaganda image to the terminal;
the terminal is used for displaying the first propaganda image.
9. An apparatus comprising at least one processor and a memory coupled to the at least one processor, the at least one processor being configured to implement the steps of the method of any one of claims 1-6 when executing the computer program stored in the memory.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.
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| CN202010044216.3A CN111275484A (en) | 2020-01-15 | 2020-01-15 | Method and device for displaying propaganda image |
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| CN202010044216.3A CN111275484A (en) | 2020-01-15 | 2020-01-15 | Method and device for displaying propaganda image |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113761413A (en) * | 2020-09-28 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Method and device for processing pictures |
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| CN103390059A (en) * | 2013-07-29 | 2013-11-13 | 广东欧珀移动通信有限公司 | Picture induction processing method and system |
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| CN101527107A (en) * | 2009-03-31 | 2009-09-09 | 四川长虹电器股份有限公司 | Information dissemination device |
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