CN111275484A - Method and device for displaying publicity images - Google Patents

Abstract

The invention discloses a method and a device for displaying a propaganda image, which are used for improving the accuracy and efficiency of propaganda image launching. The method for displaying the propaganda image comprises the following steps: determining commodity type information of commodities when determining that the types of the goods displayed on the shelves bound with the terminal are changed; determining a first propaganda image matched with the commodity category information according to the commodity category information, wherein the propaganda image is used for propagandizing commodities; and sending the first propaganda image to the terminal so as to indicate the terminal to display the first propaganda image.

Description

Method and device for displaying publicity images

technical field

The present invention relates to the technical field of retail industry, and in particular, to a method and device for displaying publicity images.

Background technique

Each retail chain store is typically equipped with multiple media terminals for placing, for example, promotional images of merchandise on a certain shelf of the chain store. When the commodities on the shelf may change, the propaganda images placed on the corresponding media terminals should also be adaptively changed.

However, at present, retail chain stores usually operate in a unified management mode. Due to the large number of chain stores, once the types of commodities on multiple shelves of each chain store change, the commodities on each shelf of each chain store need to be adjusted accordingly. The process of changing the promotional image in the media terminal is cumbersome and the workload is heavy, that is, the delivery efficiency of the promotional image is low.

SUMMARY OF THE INVENTION

Embodiments of the present invention provide a method and a device for displaying publicity images, which are used to improve the accuracy and efficiency of publicity image placement.

In a first aspect, an embodiment of the present invention provides a method for displaying a promotional image, the method comprising:

When it is determined that the category of the commodity displayed on the shelf bound to the terminal changes, determine commodity category information of the commodity;

determining, according to the commodity category information, a first publicity image matching the commodity category information, where the publicity image is used to promote the commodity;

Sending the first promotional image to the terminal to instruct the terminal to display the first promotional image.

In this embodiment of the present invention, the terminal can be bound to the shelf, that is, the terminal corresponds to the shelf one-to-one. When the category of the commodity displayed on the shelf changes, the terminal can learn it and notify the category information of the replaced commodity, for example, when the category of the commodity displayed on the shelf changes. When the category of commodities displayed on the shelf changes, the shelf or the terminal can notify the server. Afterwards, the server may determine, from the plurality of promotional images, a promotional image that matches the category information of the replaced commodity, that is, the first promotional image. Since the publicity image corresponds to the shelf, the server can determine the shelf corresponding to the first publicity image, and then determine the terminal corresponding to the shelf, and send the first publicity image to the terminal, so as to achieve the purpose of updating the publicity image placed in the terminal. The method can improve the accuracy and efficiency of advertising image placement.

Optionally, after determining the first promotional image matching the commodity category information according to the commodity category information, the method further includes:

determining whether the resolution of the first promotional image matches the resolution of the terminal;

If the resolution of the first promotional image does not match the resolution of the terminal, a first prompt message is output, where the first prompt message is used to prompt that the resolution of the terminal and the commodity category need to be created Promotional images corresponding to the information.

In this embodiment of the present invention, the first publicity image can be considered as the publicity image of the currently displayed commodity that needs to be displayed by the terminal bound to the shelf, then the resolution of the first publicity image should be the same as the resolution of the terminal displaying the publicity image match. If the server determines that the two do not match, prompt information may be output to prompt the creation of a promotional image corresponding to the resolution of the terminal and the category of commodities currently displayed.

Optionally, also include:

If the first promotional image does not exist, a second prompt message is output, where the second prompt message is used to prompt that a promotional image corresponding to the commodity category information needs to be created.

In this embodiment of the present invention, if the server determines that the first publicity image does not exist in the plurality of stored publicity images, it can be considered that the commodity currently displayed on the shelf bound to the terminal is a newly introduced commodity, so that the server can output prompt information , as a prompt to create a corresponding promotional image for this newly introduced product.

Optionally, also include:

respectively receiving second messages from multiple terminals, where the second messages are used to indicate the binding relationship between each terminal and the shelf;

For each shelf, determine the first commodity category corresponding to the shelf according to the shelf and the corresponding relationship between the shelf and the commodity category;

A first folder is established, and identification information is added to the first folder, where the identification information is used to indicate a first commodity category, and the first folder is used to store promotional images corresponding to the first commodity category .

In the embodiment of the present invention, the corresponding relationship between the shelves and the displayed commodities is known, and the server can learn the binding relationship between each terminal and the shelf through the second message, that is, the server can learn the propaganda that needs to be placed in each terminal. The product category corresponding to the image, so that the corresponding promotional image is created according to the product category, and stored in the first folder, that is, a storage path is established.

Optionally, create a first folder, including:

The first folder is established according to the resolution of the terminal, and the resolution of the promotional images stored in the first folder is consistent with the resolution of the terminal.

In this embodiment of the present invention, the resolution of the publicity image created by the server needs to be consistent with the resolution of the terminal that delivers the publicity image, so that the terminal can normally deliver the publicity image.

Optionally, this includes:

If it is determined that the commodities on the first shelf and the commodities on the second shelf are replaced with each other, the publicity images corresponding to the first shelf and the publicity images corresponding to the second shelf are replaced with each other.

In this embodiment of the present invention, if the server confirms that the commodities on the two shelves are replaced with each other, for example, the commodities displayed between the first shelf and the second shelf are replaced with each other, the server can match the promotional image bound to the first shelf with each other. The same replacement is performed on the promotional images bound to the second shelf, so as to achieve the goal of updating the promotional images.

In a second aspect, an embodiment of the present invention provides an apparatus, and the apparatus includes:

a first determining module, configured to determine the commodity category information of the commodity when it is determined that the category of the commodity displayed on the shelf bound to the terminal changes;

a second determining unit, configured to determine, according to the commodity category information, a first publicity image matching the commodity category information, where the publicity image is used to promote the commodity;

A sending module, configured to send the first promotional image to the terminal to instruct the terminal to display the first promotional image.

Optionally, the second determining unit is specifically used for:

determining whether the resolution of the first promotional image matches the resolution of the terminal;

If the resolution of the first promotional image does not match the resolution of the terminal, a first prompt message is output, where the first prompt message is used to prompt that the resolution of the terminal and the commodity category need to be created Promotional images corresponding to the information.

Optionally, the second determining unit is further used for:

If the first promotional image does not exist, a second prompt message is output, where the second prompt message is used to prompt that a promotional image corresponding to the commodity category information needs to be created.

Optionally, the receiving unit is further configured to respectively receive second messages from multiple terminals, where the second messages are used to indicate the binding relationship between each terminal and the shelf;

The determining unit is further configured to, for each shelf, determine the first commodity category corresponding to the shelf according to the shelf and the corresponding relationship between the shelf and the commodity category;

The creating unit is configured to create a first folder, and add identification information to the first folder, where the identification information is used to indicate a first commodity category, and the first folder is used to store the first category of commodities Corresponding promotional image.

Optionally, create a unit specifically for:

The first folder is established according to the resolution of the terminal, and the resolution of the promotional images stored in the first folder is consistent with the resolution of the terminal.

Optionally, the second determining unit is further used for:

If it is determined that the commodities on the first shelf and the commodities on the second shelf are replaced with each other, the publicity images corresponding to the first shelf and the publicity images corresponding to the second shelf are replaced with each other.

In a third aspect, an embodiment of the present invention provides a system, including a terminal and a server, wherein:

The server is configured to determine the commodity category information of the commodity when it is determined that the category of the commodity displayed on the shelf bound to the terminal changes;

The server is further configured to determine, according to the commodity category information, a first promotional image matching the commodity category information, and send the first promotional image to the terminal;

The terminal is used for displaying the first promotional image.

In a fourth aspect, an embodiment of the present invention provides an apparatus, the apparatus includes at least one processor and a memory connected to the at least one processor, where the at least one processor is configured to execute a computer program stored in the memory when The steps of the method described in the embodiments of the first aspect are implemented.

In a fifth aspect, an embodiment of the present invention provides a computer-readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, implements the steps of the method according to the embodiment of the first aspect.

Description of drawings

FIG. 1 is a schematic diagram of the architecture of a publicity image display system according to an embodiment of the present invention;

2 is a schematic flowchart of a method for displaying publicity images according to an embodiment of the present invention;

3 is a schematic structural diagram of an apparatus provided by an embodiment of the present invention;

FIG. 4 is a schematic structural diagram of an apparatus provided by an embodiment of the present invention.

Detailed ways

In order to make the objectives, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings and embodiments.

For each retail chain, different shelves in the store can display different types of goods, for example, shelf A for beverages and shelf B for snacks. Each shelf can be configured with a terminal, and the terminal is used to place the promotional images corresponding to the commodities displayed on the shelf. When the goods on the shelf change, the publicity placed in the terminal should also change accordingly.

Since large retail chain stores generally adopt a unified management model, when the products on different shelves in multiple stores change, managers need to locate the specific shelves in each store, so as to determine new promotions according to the replaced products. image to serve. Due to the large number of chain stores, managers need to replace the promotional images placed in the terminals corresponding to the shelves where the products have been replaced in each store. This process is cumbersome and requires a lot of work. , promotional images are less efficient to re-run.

In view of this, an embodiment of the present invention provides a method for displaying a promotional image. In the method, the server can obtain the changed commodity category information of the shelf commodity bound to the terminal, so as to determine the first publicity image corresponding to the category information. , and send the first publicity image to the terminal, so as to realize the update of the publicity image in the terminal, and improve the accuracy and efficiency of the publicity image delivery.

For ease of understanding, an application scenario of the embodiment of the present invention is first introduced. Please refer to FIG. 1 , which is a schematic diagram of the structure of a publicity image display system. FIG. 1 includes a shelf 101 , a terminal 102 and a server 103 . Shelf 101 may include a plurality of shelves, such as shelf 1011 , shelf 1012 , and shelf 1013 . The above-mentioned multiple shelves may be located in different stores, or may be located in the same store. Each shelf can display one kind of commodity, for example, the shelf 1011 displays snacks, and the shelf 1012 displays beverages. The terminal 102 may include a plurality of different types of terminals, for example, the terminal 1021 may be an advertising machine, the terminal 1022 may be a bar screen, and the terminal 1023 may be an all-in-one multimedia machine, wherein one terminal corresponds to a shelf, and is used to place the products displayed on the shelf. A promotional image corresponding to the product, for example, the terminal 1021 corresponds to the shelf 1011, then the terminal 1021 puts a promotional image about snacks. The server 103 may be used to create and store a plurality of promotional images, the promotional images may include videos or pictures, and each promotional image corresponds to a commodity.

The technical solutions provided by the embodiments of the present invention are described below with reference to the accompanying drawings. In the following description, a retail chain store is used as an application scenario. Please refer to FIG. 2 , which is a method for displaying a promotional image provided by an embodiment of the present invention. The process of the method is described as follows.

Step 201 : When the server 103 determines that the category of the commodities displayed on the shelf 101 bound to the terminal 102 changes, the server 103 determines commodity category information of the commodities.

When the category of commodities on a certain shelf changes, the propaganda images placed in the terminal bound to the shelf should also be updated accordingly, and which kind of propaganda images placed in the terminal is controlled by the server 103, so when a certain When the category of commodities on a shelf changes, the server 103 needs to know the category information of the commodities after the change. For example, due to store business adjustment, the shelves 1011 display snacks instead of beverages, so the promotional images placed in the terminal 1021 bound to the shelves 1011 also need to be updated accordingly, that is, the promotional images of snacks are also updated to beverages. image. Since the server 103 directly controls which type of publicity image is placed in the terminal 1021, to update the publicity image placed in the terminal 1021, the server 102 needs to know the category information of the commodity currently displayed on the shelf 1011, that is, after the replacement category information of the product.

In this embodiment of the present invention, the terminals 102 and the shelves 101 are bound one by one, that is, one terminal is bound to one shelf. When a shelf, for example, the commodities displayed on the shelf 1011 changes, the shelf 1011 can notify the server or communicate with the shelf 1011. The bound terminal, the category information of the commodities displayed on the shelf 1011.

For example, in a possible implementation manner, the shelf 1011 may send a first message to the server, where the first message may carry the identity document (ID) of the shelf 1011 and the category information of the commodities currently displayed on the shelf 1011 . For another example, in another possible implementation manner, the shelf 1011 may send a second message to the terminal 1021, where the second message may carry the ID of the shelf 1011 and the category information of the currently displayed commodity. The terminal 1021 receives the second message and sends the second message to the server 103 . The server 103 may determine the category information of the commodities currently displayed on the shelf 1011 according to the first message or the second message.

In response to the first message or the second message, the server 103 may query the plurality of promotional images stored in the server 103 according to the category information of the commodities currently displayed on the shelf 1011 . It should be understood that the plurality of promotional images stored in the server 103 are promotional images corresponding to the commodities displayed on the plurality of shelves included in the shelf 101 . Since the shelves 101 and the terminals 102 are bound one by one, the plurality of promotional images stored in the server 103 can also be considered as promotional images that need to be placed by different types of terminals in the terminal 102 . Since a terminal can only place one promotional image, it can also be considered that multiple promotional images are bound to different types of terminals in the terminal 102, that is, one terminal is bound to one promotional image, and it can also be considered that the identity of a terminal is associated with a terminal. Promotional images are bound.

In this embodiment of the present invention, the terminal may send a third message to the server 103, where the third message carries the binding relationship between the identity identifier of the terminal and the identifier of the shelf. The server 103 can establish a binding relationship between the terminal and the publicity image according to the corresponding relationship between the shelf and the publicity image, and the binding relationship between the terminal identification and the shelf identification.

For example, in the binding relationship between the terminal 1021 and a promotional image about snacks, in a possible implementation, the terminal 1021 may send a third message to the server 103, where the third message carries the difference between the identity of the terminal 1021 and the identity of the shelf 1011. binding relationship between. The server 103 receives the third message, so as to learn the binding relationship between the identification of the terminal 1021 and the identification of the shelf 1011 . Since the shelf 1011 also has a corresponding relationship with the categories of the commodities displayed on the shelf 1011, for example, the shelf 1011 corresponds to the first commodity, and the category of the first commodity can be snacks, so the server 103 can establish the identity of the terminal 1021 and the shelf. The relationship between the first commodity categories corresponding to 1011.

After the server 103 establishes the relationship between the identification of the terminal 1021 and the first commodity category corresponding to the shelf 1011, the server 103 may create a corresponding promotional image according to the category of the first commodity. For example, the server 103 receives an input first creation instruction, where the first creation instruction is used to create a promotional image corresponding to the category of the first commodity. In a possible implementation manner, the server 103 receives the first creation instruction, and creates a first folder, where the first folder can store promotional images corresponding to the category of the first commodity. Preferably, the identification information of the first folder is consistent with the category of the first commodity, which can be considered as the storage path of the promotional image corresponding to the first commodity.

In addition, the server 103 can also determine the terminal on which the propaganda image corresponding to the first product is placed according to the relationship between the first product category and the terminal's identity identifier, and determine the resolution of the propaganda image corresponding to the first product according to the resolution of the terminal, That is, the resolution of the promotional image in the first folder. Further, the server 103 may put the promotional image of the corresponding resolution into the first folder.

It should be understood that the server 103 may also create a second folder, the second folder may be considered to be used for storing promotional images corresponding to the category of the second commodity, and the identification information of the second folder is consistent with the category of the second commodity. The resolution of the promotional image stored in the second folder is also consistent with the resolution of the terminal on which the second commodity is placed. By analogy, the server 103 may create multiple folders, and each folder stores a promotional image corresponding to a commodity category.

Step 202: The server 103 determines, according to the commodity category information, a first promotional image matching the commodity category information.

The above commodity category information can be considered as category information of commodities currently displayed on the shelf 1011 , that is, category information after commodity replacement. The first publicity image may be considered as a publicity image corresponding to a commodity currently displayed on the shelf 1011 , that is, a publicity image that needs to be updated by the terminal 1021 . Since the server 103 stores promotional images corresponding to a plurality of commodity categories, the server 103 can be queried according to the category information of the commodities currently displayed on the shelf 1011 .

For example, the server 103 uses the category information of the commodities currently displayed on the shelf 1011 as a keyword to query a plurality of folders stored in the server 103 . Specifically, the server 103 compares the category information of the commodities currently displayed on the shelf 1011 with the identification information corresponding to the multiple folders. If the server 103 determines a certain folder among the multiple folders, for example, the identification information of the first folder is the same as If the category information of the commodities currently displayed on the shelf 1011 is consistent, it can be considered that the first folder stores the first promotional image corresponding to the commodities currently displayed on the shelf 1011 . At this time, the server 103 may establish a binding relationship between the identity of the terminal 1021 and the first folder.

Considering that the commodity currently displayed on the shelf 1011 is the commodity after the replacement, it can be considered that the first promotional image corresponding to the commodity was previously placed in other terminals, such as the terminal 1022, and the identification of the terminal 1021 bound to the shelf 1011 The rate may be different from that of the terminal 1022, then the server 103 needs to judge the resolution of the first publicity image before sending the first publicity image to the terminal 1021.

In a possible implementation manner, the server 103 acquires the first resolution corresponding to the first promotional image and the second resolution of the terminal 1021 . If the server 103 determines that the first resolution is the same as the second resolution, a binding relationship between the terminal 1021 and the first folder can be established. If the server 103 determines that the first resolution is not the same as the second resolution, it will output a first prompt message to remind the administrator to create a second publicity image corresponding to the terminal 1021, and the content of the second publicity image needs to be the same as that of the first publicity image. The contents of the images are the same, and the resolution of the second promotional image is the same as that of the terminal 1021 . The second promotional image may be stored in the second folder, and the server 103 establishes a binding relationship between the identity of the terminal 1021 and the second folder.

Considering that the commodity currently displayed on the shelf 1011 may be a newly introduced commodity, the server 103 may not be able to find a promotional image corresponding to the currently displayed commodity when inquiring according to the commodity category currently displayed on the shelf 1011 . That is, the server 103 compares the category information of the commodities currently displayed on the shelf 1011 with the identification information corresponding to the multiple folders. If the category information is inconsistent, the second prompt message is output, and the second prompt message is used by the manager to create the third publicity image. The third publicity image is a publicity image corresponding to the commodity currently displayed on the shelf 1011 . The third promotional image may be stored in the third folder, and the server 103 establishes a binding relationship between the identity identifier of the terminal 1021 and the third folder.

Step 203: The server 103 sends the first promotional image to the terminal 1021 to instruct the terminal 1021 to display the first promotional image.

The first publicity image may be considered to be either a pre-established publicity image in the server 103 or a publicity image recreated by the server 103 according to the category information of the commodities currently displayed on the shelf 1011 . Since the folder storing the first publicity image is bound with the identity of the terminal 1021 , the server 103 can send the first publicity image to the terminal 1021 .

In a possible implementation manner, the server 103 sends a third message to the terminal 1021 according to the identity of the terminal 1021 , where the third message carries the first publicity image corresponding to the identity of the terminal 1021 . The terminal 1021 receives the first publicity image from the server 103, and can set the delivery priority of the first publicity image to the first priority, and set the priority of the publicity image corresponding to the product displayed before the shelf 1011 to the second priority level, it should be understood that the first priority is considered to be greater than the second priority. Then, the terminal 1021 can update the placed publicity image, that is, place the publicity image corresponding to the category of the commodity currently displayed on the shelf 1011 .

In addition, considering that the two shelves in the same store, for example, the commodities displayed on the first shelf and the second shelf may be replaced with each other, the server 103 may convert the promotional image corresponding to the first shelf to the promotional image corresponding to the second shelf. Corresponding mutual replacement is performed, so that the first terminal bound to the first shelf and the second terminal bound to the second shelf can update the posted promotional images.

For example, the first shelf is shelf 1011, the second shelf is shelf 1012, the commodities displayed on shelf 1011 are snacks, the commodities displayed on shelf 1012 are beverages, and the first terminal bound to the first shelf is terminal 1021, which is bound to the second shelf. The predetermined second terminal is the terminal 1022, the terminal 1021 puts out the promotional image of snacks, and the terminal 1022 puts out the promotional image of the beverage. When the goods on the shelf 1011 and the shelf 1012 are replaced with each other, the shelf 1011 can send a fourth message to the server 103, and the fourth message carries the identity of the shelf 1011 and the category information of the currently displayed goods, and the shelf 1012 can send it to the server 103. The fifth message, the fifth message carries the identity identifier of the shelf 1012 and the category information of the currently displayed commodity. When the server 103 receives the fourth message and the fifth message, it can know that the commodities displayed on the shelf 1011 and the shelf 1012 are replaced with each other, and then the server 103 can associate the publicity image corresponding to the identity of the shelf 1011 with the identity of the shelf 1012. Replacing the publicity images with each other can also be understood as the server replacing the publicity image corresponding to the identity of the terminal 1021 with the publicity image corresponding to the identity of the terminal 1022 with each other.

Referring to FIG. 3 , based on the same inventive concept, an embodiment of the present invention provides an apparatus, which may be the above-mentioned server 103 , the apparatus includes: a first determination module 301 , a second determination module 302 and a sending module 303 . in:

The first determining module 301 is configured to determine the commodity category information of the commodity when the category of the commodity displayed on the shelf bound to the terminal changes;

The second determining module 302 is configured to determine, according to the commodity category information, a first publicity image matching the commodity category information, and the publicity image is used to promote the commodity;

The sending module 303 is configured to send the first promotional image to the terminal 102 to instruct the terminal 102 to display the first promotional image.

Optionally, the second determining module 302 is specifically configured to:

determining whether the resolution of the first promotional image matches the resolution of the terminal 102;

If the resolution of the first publicity image does not match the resolution of the terminal 102, a first prompt message is output, and the first prompt message is used to prompt that a publicity image corresponding to the resolution of the terminal 102 and the commodity category information needs to be created.

Optionally, the second determining module 302 is further configured to:

If the first promotional image does not exist, a second prompt message is output, and the second prompt message is used to prompt that a promotional image corresponding to the commodity category information needs to be created.

Optionally, the first determining module 301 is further configured to respectively receive second messages from multiple terminals 102, where the second messages are used to indicate the binding relationship between each terminal 102 and the shelf 101;

The second determining module 302 is further configured to, for each shelf 101, determine the first commodity category corresponding to the shelf 101 according to the shelf 101 and the corresponding relationship between the shelf 101 and the commodity category;

The creating unit is configured to create a first folder, and add identification information to the first folder, where the identification information is used to indicate a first commodity category, and the first folder is used to store promotional images corresponding to the first commodity category.

Optionally, create a unit specifically for:

The first folder is established according to the resolution of the terminal 102 , and the resolution of the promotional images stored in the first folder is consistent with the resolution of the terminal 102 .

Optionally, the second determining unit 302 is further configured to:

If it is determined that the commodities on the first shelf and the commodities on the second shelf are replaced with each other, the publicity images corresponding to the first shelf and the publicity images corresponding to the second shelf are replaced with each other.

Please continue to refer to FIG. 1, based on the same inventive concept, an embodiment of the present invention provides a system, the system includes a terminal 102 and a server 103, wherein:

The server 103 is configured to determine the commodity category information of the commodity when it is determined that the category of the commodity displayed on the shelf 101 bound to the terminal 102 changes;

The server 103 is further configured to determine, according to the commodity category information, a first promotional image matching the commodity category information, and send the first promotional image to the terminal 102;

The terminal 102 is used to display the first promotional image.

Referring to FIG. 4, based on the same inventive concept, an embodiment of the present invention provides an apparatus, which may be the above-mentioned server 103, the apparatus includes at least one processor 401, and the processor 401 is configured to execute a computer program stored in a memory, The steps of implementing the method for displaying publicity images as shown in FIG. 2 provided by the embodiment of the present invention.

Optionally, the processor 401 may specifically be a central processing unit, a specific ASIC, or one or more integrated circuits for controlling program execution.

Optionally, the apparatus may further include a memory 402 connected to the at least one processor 401, and the memory 402 may include ROM, RAM and disk storage. The memory 402 is used to store data required by the processor 401 when running, that is, to store instructions that can be executed by at least one processor 401, and the at least one processor 401 executes the method shown in FIG. 2 by executing the instructions stored in the memory 402. . Wherein, the number of memories 402 is one or more. The memory 402 is shown together in FIG. 4 , but it should be known that the memory 402 is not a required functional module, so it is shown with a dotted line in FIG. 4 .

The physical devices corresponding to the first determining module 301 , the second determining module 302 and the sending module 303 may all be the aforementioned processor 401 . The apparatus can be used to execute the method provided by the embodiment shown in FIG. 2 . Therefore, regarding the functions that can be implemented by each functional module in the device, reference may be made to the corresponding descriptions in the embodiment shown in FIG. 2 , and details are not repeated.

An embodiment of the present invention further provides a computer storage medium, wherein the computer storage medium stores computer instructions, and when the computer instructions are executed on the computer, the computer is made to execute the method described in FIG. 2 .

Those skilled in the art can clearly understand that, for the convenience and conciseness of the description, only the division of the above-mentioned functional modules is used for illustration. In practical applications, the above-mentioned functions can be allocated to different functional modules as required. The internal structure of the device is divided into different functional modules to complete all or part of the functions described above. For the specific working process of the system, apparatus and unit described above, reference may be made to the corresponding process in the foregoing method embodiments, and details are not described herein again.

Claims (10)

1. A method of promoting the presentation of images, the method comprising:

determining commodity type information of commodities when determining that the types of the goods displayed on the shelves bound with the terminal are changed;

determining a first propaganda image matched with the commodity category information according to the commodity category information, wherein the propaganda image is used for propagandizing commodities;

and sending the first propaganda image to the terminal to indicate the terminal to display the first propaganda image.

2. The method of claim 1, after determining a first promotional image matching the item category information based on the item category information, further comprising:

determining whether the resolution of the first promotional image matches the resolution of the terminal;

and if the resolution of the first publicity image is not matched with the resolution of the terminal, outputting a first prompt message, wherein the first prompt message is used for prompting that the publicity image corresponding to the resolution of the terminal and the commodity category information needs to be created.

3. The method of claim 1, wherein the method further comprises:

and if the first propaganda image does not exist, outputting a second prompt message, wherein the second prompt message is used for prompting that the propaganda image corresponding to the commodity category information needs to be created.

4. The method of any of claims 1-3, wherein the method further comprises:

respectively receiving second messages from a plurality of terminals, wherein the second messages are used for indicating the binding relationship between each terminal and the shelf;

for each shelf, determining a first commodity type corresponding to the shelf according to the shelf and the corresponding relation between the shelf and the commodity type;

the method comprises the steps of establishing a first folder, and adding identification information for the first folder, wherein the identification information is used for indicating a first commodity category, and the first folder is used for storing propaganda images corresponding to the first commodity category.

5. The method of claim 4, wherein creating a first folder comprises:

and establishing the first folder according to the resolution of the terminal, wherein the resolution of the publicity images stored in the first folder is consistent with the resolution of the terminal.

6. The method of claim 1, wherein the method further comprises:

and if the commodity of the first shelf and the commodity of the second shelf are determined to be replaced mutually, replacing the propaganda image corresponding to the first shelf and the propaganda image corresponding to the second shelf mutually.

7. An apparatus, comprising:

the system comprises a first determining module, a second determining module and a display module, wherein the first determining module is used for determining commodity type information of commodities when the commodity type of the goods displayed on the shelf bound with a terminal is determined to be changed;

the second determining module is used for determining a first propaganda image matched with the commodity category information according to the commodity category information, and the propaganda image is used for propagandizing commodities;

and the sending module is used for sending the first propaganda image to the terminal so as to indicate the terminal to display the first propaganda image.

8. A system, comprising a terminal and a server, wherein:

the server is used for determining commodity type information of commodities when the type of the goods displayed on the shelves bound with the terminal is determined to be changed;

the server is further used for determining a first propaganda image matched with the commodity category information according to the commodity category information and sending the first propaganda image to the terminal;

the terminal is used for displaying the first propaganda image.

9. An apparatus comprising at least one processor and a memory coupled to the at least one processor, the at least one processor being configured to implement the steps of the method of any one of claims 1-6 when executing the computer program stored in the memory.

10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.

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