CN108629616A - 广告管理装置、方法及控制程序 - Google Patents

广告管理装置、方法及控制程序 Download PDF

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Publication number
CN108629616A
CN108629616A CN201810129946.6A CN201810129946A CN108629616A CN 108629616 A CN108629616 A CN 108629616A CN 201810129946 A CN201810129946 A CN 201810129946A CN 108629616 A CN108629616 A CN 108629616A
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CN
China
Prior art keywords
advertisement
medium
terminal
content
advertisement content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201810129946.6A
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English (en)
Chinese (zh)
Inventor
三野穂高
出倉均
渡邉宏
渡邉宏一
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Toshiba Tec Corp
Original Assignee
Toshiba Tec Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Toshiba Tec Corp filed Critical Toshiba Tec Corp
Publication of CN108629616A publication Critical patent/CN108629616A/zh
Pending legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN201810129946.6A 2017-03-22 2018-02-08 广告管理装置、方法及控制程序 Pending CN108629616A (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2017056627A JP2018160069A (ja) 2017-03-22 2017-03-22 広告管理装置、方法及び制御プログラム
JPJP2017-056627 2017-03-22

Publications (1)

Publication Number Publication Date
CN108629616A true CN108629616A (zh) 2018-10-09

Family

ID=61691298

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201810129946.6A Pending CN108629616A (zh) 2017-03-22 2018-02-08 广告管理装置、方法及控制程序

Country Status (4)

Country Link
US (1) US20180276716A1 (enExample)
EP (1) EP3379483A1 (enExample)
JP (1) JP2018160069A (enExample)
CN (1) CN108629616A (enExample)

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10977699B2 (en) * 2017-07-28 2021-04-13 Verizon Patent And Licensing Inc. Digital signage shim layer
WO2020240663A1 (ja) 2019-05-27 2020-12-03 シャープＮｅｃディスプレイソリューションズ株式会社 ディスプレイ管理装置、ディスプレイ管理方法、及びプログラム
WO2021024342A1 (ja) * 2019-08-05 2021-02-11 株式会社オプティム コンピュータシステム、広告媒体管理方法及びプログラム
WO2022065014A1 (ja) * 2020-09-25 2022-03-31 日本電気株式会社 表示制御システム、センター装置、店舗装置、センター装置の処理方法、店舗装置の処理方法及びプログラム
JP6912127B1 (ja) * 2020-10-09 2021-07-28 株式会社Avii Imageworks サイネージシステム
CN114500473B (zh) * 2020-10-26 2024-11-29 京东方科技集团股份有限公司 一种数据传输方法及系统、网关设备、操作终端设备
JP7302883B2 (ja) * 2020-11-04 2023-07-04 からだポータル株式会社 からだポータルサイトシステム
CN114282789A (zh) * 2021-12-14 2022-04-05 元气森林(北京)食品科技集团有限公司 陈列装置管理方法、设备、介质及产品
JP2023129885A (ja) * 2022-03-07 2023-09-20 グローリー株式会社 広告配信システム
CN115547274B (zh) * 2022-10-09 2023-08-18 深圳数拓科技有限公司 基于内容分析的商显节能方法、系统和可读存储介质

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1320882A (zh) * 2000-03-27 2001-11-07 精工爱普生株式会社 网络系统、广告信息接收刊登处理方法及其记录媒体
US20020055880A1 (en) * 2000-03-24 2002-05-09 Eric Unold System for facilitating digital advertising

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070136133A1 (en) * 2005-12-12 2007-06-14 Yvonne Li Digital Signage Transaction and Delivery Methods
JP4980283B2 (ja) * 2008-03-31 2012-07-18 琢磨 鹿取 広告管理システム及び方法
JP2010182202A (ja) * 2009-02-06 2010-08-19 Fixer:Kk 広告配信システム
JP2012174211A (ja) * 2011-02-24 2012-09-10 Sharp Corp 広告配信装置および広告配信システム
EP2751736A4 (en) * 2011-08-31 2015-05-20 Appcard Inc APPARATUS AND METHOD FOR COLLECTING AND HANDLING TRANSACTION DATA
US9996854B2 (en) * 2013-06-28 2018-06-12 Aerva, Inc. Hierarchical systems, apparatus and methods for displaying context-aware content
JP2015026292A (ja) * 2013-07-26 2015-02-05 株式会社リコー 情報配信システム及び情報処理方法

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020055880A1 (en) * 2000-03-24 2002-05-09 Eric Unold System for facilitating digital advertising
CN1320882A (zh) * 2000-03-27 2001-11-07 精工爱普生株式会社 网络系统、广告信息接收刊登处理方法及其记录媒体

Also Published As

Publication number Publication date
EP3379483A1 (en) 2018-09-26
JP2018160069A (ja) 2018-10-11
US20180276716A1 (en) 2018-09-27

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Application publication date: 20181009