WO2009076456A3 - Estimation du trafic télévisuel - Google Patents

Estimation du trafic télévisuel Download PDF

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Publication number
WO2009076456A3
WO2009076456A3 PCT/US2008/086257 US2008086257W WO2009076456A3 WO 2009076456 A3 WO2009076456 A3 WO 2009076456A3 US 2008086257 W US2008086257 W US 2008086257W WO 2009076456 A3 WO2009076456 A3 WO 2009076456A3
Authority
WO
WIPO (PCT)
Prior art keywords
impression
advertisement
payment amount
based payment
advertising
Prior art date
Application number
PCT/US2008/086257
Other languages
English (en)
Other versions
WO2009076456A9 (fr
WO2009076456A2 (fr
Inventor
Jeff T Lu
Ajoy Bhambani
Thomas B Bridgwater
Original Assignee
Google Inc
Jeff T Lu
Ajoy Bhambani
Thomas B Bridgwater
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Jeff T Lu, Ajoy Bhambani, Thomas B Bridgwater filed Critical Google Inc
Priority to BRPI0820942-1A priority Critical patent/BRPI0820942A2/pt
Priority to JP2010538133A priority patent/JP5334987B2/ja
Priority to CN2008801264423A priority patent/CN101939759A/zh
Priority to EP08858590A priority patent/EP2232424A4/fr
Priority to AU2008335170A priority patent/AU2008335170B2/en
Priority to CA2708774A priority patent/CA2708774A1/fr
Publication of WO2009076456A2 publication Critical patent/WO2009076456A2/fr
Publication of WO2009076456A3 publication Critical patent/WO2009076456A3/fr
Publication of WO2009076456A9 publication Critical patent/WO2009076456A9/fr

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • G06Q30/0202Market predictions or forecasting for commercial activities
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283Price estimation or determination

Landscapes

  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

La présente invention concerne un processus de gestion de publicité informatique comprenant la réception d'un ou de plusieurs indicateurs pour une heure d'écoute ou un réseau, sur lequel doit être exécutée une publicité de diffusion, et un montant de paiement proposé basé sur l'impression pour l'exécution de la publicité; l'identification d'un ou de plusieurs intervalles publicitaires historiques associés à un ou à plusieurs indicateurs; l'application du montant du paiement basé sur l'impression aux données publicitaires relatives au ou aux intervalles publicitaires historiques; et le rapport d'un coût publicitaire estimé d'exécution de la publicité à partir du montant du paiement basé sur l'impression et des estimations d'impression dérivées à partir des données publicitaires pour un ou plusieurs intervalles publicitaires historiques.
PCT/US2008/086257 2007-12-10 2008-12-10 Estimation du trafic télévisuel WO2009076456A2 (fr)

Priority Applications (6)

Application Number Priority Date Filing Date Title
BRPI0820942-1A BRPI0820942A2 (pt) 2007-12-10 2008-12-10 Estimativa de tráfico de televisão
JP2010538133A JP5334987B2 (ja) 2007-12-10 2008-12-10 テレビ放送のトラフィック推定
CN2008801264423A CN101939759A (zh) 2007-12-10 2008-12-10 电视业务估计
EP08858590A EP2232424A4 (fr) 2007-12-10 2008-12-10 Estimation du trafic télévisuel
AU2008335170A AU2008335170B2 (en) 2007-12-10 2008-12-10 Television traffic estimation
CA2708774A CA2708774A1 (fr) 2007-12-10 2008-12-10 Estimation du trafic televisuel

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US1270707P 2007-12-10 2007-12-10
US61/012,707 2007-12-10

Publications (3)

Publication Number Publication Date
WO2009076456A2 WO2009076456A2 (fr) 2009-06-18
WO2009076456A3 true WO2009076456A3 (fr) 2009-08-06
WO2009076456A9 WO2009076456A9 (fr) 2009-11-12

Family

ID=40722585

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2008/086257 WO2009076456A2 (fr) 2007-12-10 2008-12-10 Estimation du trafic télévisuel

Country Status (8)

Country Link
US (1) US20090150224A1 (fr)
EP (1) EP2232424A4 (fr)
JP (1) JP5334987B2 (fr)
CN (1) CN101939759A (fr)
AU (1) AU2008335170B2 (fr)
BR (1) BRPI0820942A2 (fr)
CA (1) CA2708774A1 (fr)
WO (1) WO2009076456A2 (fr)

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Also Published As

Publication number Publication date
JP5334987B2 (ja) 2013-11-06
WO2009076456A9 (fr) 2009-11-12
AU2008335170B2 (en) 2014-04-10
JP2011507107A (ja) 2011-03-03
CA2708774A1 (fr) 2009-06-18
AU2008335170A1 (en) 2009-06-18
CN101939759A (zh) 2011-01-05
US20090150224A1 (en) 2009-06-11
BRPI0820942A2 (pt) 2015-09-01
EP2232424A2 (fr) 2010-09-29
EP2232424A4 (fr) 2011-09-07
WO2009076456A2 (fr) 2009-06-18

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