WO2023249143A1 - Procédé et dispositif permettant de fournir des informations d'article - Google Patents

Procédé et dispositif permettant de fournir des informations d'article Download PDF

Info

Publication number
WO2023249143A1
WO2023249143A1 PCT/KR2022/008974 KR2022008974W WO2023249143A1 WO 2023249143 A1 WO2023249143 A1 WO 2023249143A1 KR 2022008974 W KR2022008974 W KR 2022008974W WO 2023249143 A1 WO2023249143 A1 WO 2023249143A1
Authority
WO
WIPO (PCT)
Prior art keywords
item
items
user
information
purchase
Prior art date
Application number
PCT/KR2022/008974
Other languages
English (en)
Korean (ko)
Inventor
김수정
유가희
박지혜
Original Assignee
쿠팡 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 쿠팡 주식회사 filed Critical 쿠팡 주식회사
Publication of WO2023249143A1 publication Critical patent/WO2023249143A1/fr

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9035—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Definitions

  • Embodiments of the present specification relate to a method and device for providing item information.
  • users can purchase multiple related items together rather than purchasing a single item through an e-commerce service.
  • an e-commerce service for users who purchase multiple items at once, information on other items that are similar to or related to the item are displayed on the page that displays information on the item in which the user is interested, thereby allowing the user to purchase multiple items at once. Encourage them to purchase together with .
  • an e-commerce company recommends other items that can be purchased together with a specific item to the user through a service, it specifies which item among the plurality of items the user is interested in and recommends other items related to it, and determines which item is recommended. How to decide and how to display recommended items on which page can play an important role in increasing sales rates from a marketing perspective.
  • the embodiment of this specification is proposed to solve the above-described problem.
  • a purchase request is received from a user, recommended items related to the purchase request are checked, and a list of recommended items is included depending on whether the conditions of the purchase request are met.
  • the purpose is to allow users to check the list of other items related to the item they want to purchase, easily identify other users' purchasing tendencies and trends, and conveniently purchase additional items. do.
  • a method of providing item information in a service server includes the steps of: receiving a purchase request from a user's terminal; Confirming recommended items associated with the purchase request; checking whether the purchase request satisfies conditions; And when it is confirmed that the condition is met, providing a first page including a list of recommended items associated with the purchase request.
  • the method for providing item information includes obtaining an input corresponding to a first object on the first page from the user's terminal; and performing a payment procedure corresponding to the purchase in response to an input corresponding to the first object.
  • the condition includes that the amount corresponding to the purchase request is greater than or equal to a first threshold.
  • the first threshold is determined based on the user's purchase history associated with the first page.
  • the method of providing item information further includes determining a first item among one or more items corresponding to the purchase request, and the recommended item is an item recommended to be purchased together with the first item. It is characterized by including.
  • determining the first item may include checking a conversion rate of the one or more items associated with the first page; and determining the first item based on the conversion rate of the one or more items.
  • determining the first item includes checking an average selling price (ASP) of the one or more items; and determining the first item based on the average selling price of the one or more items.
  • ASP average selling price
  • the step of checking the recommended item includes checking the purchase history of a plurality of users who purchased the first item; and determining the recommended item based on the purchase history of the plurality of users, wherein the purchase history of the plurality of users is maintained for a certain period of time from the time each of the plurality of users purchases the first item. It is characterized by including information on purchased items.
  • the step of determining the recommended item includes selecting an item that belongs to the same category as the first item and whose purchase amount is greater than or equal to the second threshold among the items included in the purchase history of the plurality of users as the recommended item. It is characterized by including the step of determining.
  • the method for providing item information includes determining a target category associated with the first page; And further comprising checking whether the user corresponds to the target category based on the purchase history of the user, and if the user corresponds to the target category, the first page belongs to the target category. It is characterized by including a list of recommended items.
  • the step of determining the target category includes determining one or more categories with the highest purchase conversion rate among a plurality of categories as the target category.
  • the step of checking whether the user corresponds to the target category includes checking whether the user has purchased an item belonging to the target category a certain number of times or more within a recent certain period of time. Do it as
  • the number of items belonging to the same leaf category is less than a certain number.
  • items that the user recently purchased within a certain period of time are excluded from the list of recommended items.
  • the item information providing method provides a second page including detailed information of the first item in response to the user's input corresponding to the first item among one or more items corresponding to the purchase request.
  • the method further includes the step of doing so, wherein the second page further includes combination information of the first item and the recommended item.
  • the recommended item is determined based on a category list of the first item, and the category list includes a first category to which the first item belongs, and a second category corresponding to the highest category of the first category. , and a third category corresponding to the lowest category of the second category and including the recommended item, wherein the first category and the third category are different.
  • the combination information includes a plurality of combination information
  • the method of providing item information includes obtaining a selection input for first combination information among the plurality of combination information from the user's terminal;
  • the method may further include providing comparison information with second combination information among the plurality of combination information in response to a selection input for the first combination information.
  • a service server that provides item information includes a transceiver that transmits and receives information with another device; and controlling the transceiver, receiving a purchase request from a user's terminal, checking recommended items associated with the purchase request, checking whether the purchase request satisfies a condition, and if it is confirmed that the condition is met. , Characterized in that it includes a processor that provides a first page including a list of recommended items associated with the purchase request.
  • a non-transitory computer-readable storage medium includes a medium configured to store computer-readable instructions, and when the computer-readable instructions are executed by a processor, the processor: receiving a purchase request from; Confirming recommended items associated with the purchase request; checking whether the purchase request satisfies conditions; and, when it is confirmed that the above conditions are met, providing a first page including a list of recommended items associated with the purchase request.
  • the service server checks the recommended items associated with the purchase request obtained from the user terminal, and if the purchase request satisfies the conditions, provides a first page including a list of recommended items associated with the purchase request.
  • the user experience can be improved by allowing users to check the list of other items related to the item they want to purchase, easily identify other users' purchasing tendencies and trends, and conveniently purchase additional items.
  • the service server determines a target category with a high purchase conversion rate, and when it is confirmed that the user corresponds to the target category, the user is displayed on the interstitial page regardless of the items the user requested to purchase.
  • Figure 1 is a diagram schematically showing the configuration of a system for providing information about alternative items in a service server according to an embodiment of the present invention.
  • Figure 2 is a sequence diagram illustrating information exchange and corresponding operations of each node related to a method of providing information on alternative items according to an embodiment of the present invention.
  • Figure 3 is a diagram illustrating a purchase process according to an embodiment of the present invention.
  • 4A and 4B are diagrams illustrating a shopping cart page and an interstitial page according to an embodiment of the present invention.
  • Figure 5 is a diagram illustrating an interstitial page according to an embodiment of the present invention.
  • Figure 6 is a diagram illustrating a page displaying detailed information on an item according to an embodiment of the present invention.
  • Figure 7 is a flowchart showing the flow of a method for providing item information according to an embodiment of the present invention.
  • Figure 8 is a diagram illustrating some components of a system that provides item information according to an embodiment of the present invention.
  • each block of the processing flow diagram diagrams and combinations of the flow diagram diagrams can be performed by computer program instructions.
  • These computer program instructions can be mounted on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, so that the instructions performed through the processor of the computer or other programmable data processing equipment are described in the flow chart block(s). It creates the means to perform functions.
  • These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory It is also possible to produce manufactured items containing instruction means that perform the functions described in the flowchart block(s).
  • Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing the functions described in the flow diagram block(s).
  • each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s).
  • each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s).
  • the term ' ⁇ unit' used in this embodiment refers to software or hardware components such as FPGA or ASIC, and the ' ⁇ unit' performs certain roles.
  • ' ⁇ part' is not limited to software or hardware.
  • the ' ⁇ part' may be configured to reside in an addressable storage medium and may be configured to reproduce on one or more processors. Therefore, as an example, ' ⁇ part' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables.
  • components and 'parts' may be combined into a smaller number of components and 'parts' or may be further separated into additional components and 'parts'. Additionally, components and 'parts' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.
  • Figure 1 is a diagram schematically showing the configuration of a system for providing information about alternative items in a service server according to an embodiment of the present invention.
  • the information provision system may include a user terminal 110 and a service server 120.
  • An e-commerce user can access the service server 120 using the user terminal 110.
  • the user terminal 110 has an e-commerce application installed, can access the service server 120 under the control of the application, and can use e-commerce based on information exchange with the service server 120.
  • the user terminal 110 may be a mobile device such as a smartphone or tablet PC, or a static device such as a desktop PC. Any device on which an e-commerce application can be installed and executed can be used as the user terminal 110 without limitation.
  • the service server 120 communicates with the user terminal 110 and can provide information related to e-commerce to the user terminal 110.
  • the service server 120 may provide a list of items as a search result of the database or provide detailed information on each item stored in the database.
  • an entity related to the service operated by the service server 120 can purchase the product and manage delivery, and in the case of items delivered by another delivery company, the user can be transferred to the other delivery company's server. Purchase information and delivery address information regarding purchased items can be transmitted.
  • Figure 2 is a sequence diagram illustrating information exchange and corresponding operations of each node related to a method of providing information on alternative items according to an embodiment of the present invention.
  • the user terminal may transmit the purchase request to the service server.
  • a purchase request may be entered by a user to purchase one or more items through an e-commerce application installed on the user terminal. For example, a user may place one or more items in a virtual shopping cart on an e-commerce application, select at least some of the displayed items on a shopping cart page displaying the items in the virtual shopping cart, and request the purchase of the selected items.
  • a purchase request may include input for an object, such as a "Buy" button included on a shopping cart page.
  • a purchase request may be entered on a payment page where payment information associated with the purchase of an item is entered.
  • the service server may check recommended items associated with the purchase request.
  • the recommended item associated with the purchase request is an item related to the item the user wants to purchase and may include an item that the service server recommends to purchase together with the item the user currently wants to purchase.
  • recommended items associated with a purchase request may include recommended items associated with a user segment created based on the user's purchase history.
  • the service server may determine a first item among one or more items corresponding to the purchase request, and the recommended item may include an item recommended by the service server to be purchased together with the first item.
  • the first item may refer to one source item for displaying a related recommended item among one or more items that the user wants to purchase.
  • the service server determining the first item may include checking the conversion rate of one or more items and determining the item with the highest conversion rate among the one or more items as the first item.
  • the conversion rate refers to the ratio of visitors who perform a certain induced action among those who visit a website, and may include the purchase conversion rate, which indicates the rate of conversion to a purchase when an item is exposed on the page. For example, when a user purchases golf clubs through e-commerce, the user may want to purchase not only golf clubs but also golf-related items such as golf balls used with golf clubs and golf clothing, so the user may wish to purchase golf clubs. If you display items that are used together like this on the entering page, the purchase conversion rate of the items can increase.
  • the conversion rate may be a concept that encompasses not only the purchase conversion rate of the item itself, but also the purchase conversion rate of recommended items related to the item.
  • the service server determines golf clubs with a high purchase conversion rate as the first item and displays items recommended to be purchased together with golf clubs to the user along with the golf clubs. can conveniently obtain information on related items and encourage users to purchase additional related items.
  • the service server determines the first item by checking the average selling price (ASP) of one or more items and determining the item with the highest average selling price among the one or more items as the first item. It may include: For example, a user who purchases a high-priced item (e.g., 500,000 won) will be more likely to receive other related items (e.g., a recommended item with a price of 20,000 won) than a user who purchases a low-priced item (10,000 won). ) may have a higher willingness to make additional purchases, the service server may determine the item with the highest average purchase price as the first item and display items related to it as recommended items, thereby increasing the user's probability of making additional purchases. In this way, the service server can select the first item to provide information on recommended items, focusing on items with a high profit rate.
  • ASP average selling price
  • the service server may check the purchase history of a plurality of users who purchased the first item and determine the recommended item based on the purchase history of the plurality of users.
  • the purchase history of a plurality of users may include information on items purchased over a period of time from the time each of the plurality of users purchases the first item.
  • the service server not only provides the items purchased together, but also other items purchased within a certain period of time (for example, one year) from the time of purchasing the first item. Item information can also be collected. The service server can check the most purchased item based on the information on the items collected in this way and determine a recommended item related to the first item.
  • the service server determining a recommended item may include determining, among items included in the purchase history of a plurality of users, an item that belongs to the same category as the first item and whose purchase amount is greater than a threshold as a recommended item. You can.
  • the predetermined period of time for checking the purchase history of a plurality of users who purchased the first item may vary depending on the characteristics of the first item. For example, if the first item is an item mainly used in a specific season or an item sensitive to trends, the certain period is set to a period shorter than one year (e.g., 1 month, 3 months), and the period associated with the first item is set to The accuracy of selection of recommended items can be improved and the computational load can be reduced.
  • the service server may check whether the purchase request meets the conditions.
  • the condition is that the service server provides an intermediate page, that is, an interstitial page, for advertising, recommending, or purchasing an item before immediately proceeding with the payment process in response to the user's purchase request. Conditions for doing so may be included.
  • the service server In order to provide a convenient and simple user experience, the service server generally uses the user's payment and delivery information obtained in advance when the user makes a purchase request through the "Buy" button to immediately proceed with the payment process and provide information for delivery. can be transmitted to the logistics center.
  • the service server will display the page where the user requests a purchase (e.g., shopping cart page, payment page) and the page indicating that the purchase has been completed (e.g., purchase completion information page). , payment completion page), and through the interstitial page, the user's attention is drawn and the user is given the opportunity to purchase additional items for other recommended items, thereby improving the user experience and purchasing additional items. can be encouraged.
  • a purchase e.g., shopping cart page, payment page
  • the page indicating that the purchase has been completed e.g., purchase completion information page
  • payment completion page e.g., payment completion page
  • the condition may include that the amount corresponding to the purchase request is greater than or equal to a first threshold, and the first threshold may be determined based on the purchase history of the user associated with the interstitial page. For example, if the amount of additional items purchased by the first user through the interstitial page provided by the service server over a certain period of time in the past is high, the price condition for providing the interstitial page to the first user is set low. While it is possible to provide frequent interstitial pages (for example, 20,000 won), the second user who does not make many purchases on the interstitial page or stays on the interstitial page for a short time can provide interstitial pages frequently.
  • a first threshold may be determined based on the purchase history of the user associated with the interstitial page. For example, if the amount of additional items purchased by the first user through the interstitial page provided by the service server over a certain period of time in the past is high, the price condition for providing the interstitial page to the first user is set low. While it is possible to provide frequent interstitial pages
  • the service server can improve the user experience by adaptively determining the price condition for providing the interstitial page based on the user's purchase history.
  • the service server may generate a first page including a list of recommended items associated with the purchase request.
  • the service server may generate a first page (e.g., an interstitial page) when the payment amount for the item corresponding to the purchase request is more than a certain amount, and the first page is associated with the first item. May include a list of recommended items.
  • a plurality of recommended items displayed in the list of recommended items may be sorted based on at least one of purchase rate, sales price, discount status, availability of special delivery, and reviews for each item. For example, a list of recommended items can sort recommended items in the order in which they have been purchased most by users, so that items that have been purchased a lot by other users can be displayed prominently at the top of the list. As another example, items that have a history of being purchased by the user or for which the user has written a review may be displayed at the top of the list. As another example, items to which member discounts, coupon discounts, event discounts, etc. are applied may be displayed at the top of the list.
  • the number of items belonging to the same leaf category may be set to a certain number or less (for example, 3 or less).
  • a leaf category may refer to the lowest category in the category hierarchy.
  • the list of recommended items may include up to three items belonging to the leaf category “golf balls.” If too many items in the lowest category are exposed as different brands in the list, it may make it difficult for users to select items and may interfere with displaying various items in the recommended item list.
  • items that the user recently purchased within a certain period of time may be excluded from the list of recommended items. Since the user is unlikely to repurchase items that have been purchased within a certain period of time, the service server can minimize waste of page space by excluding them from the list and effectively convey information about recommended items to the user.
  • adjacent items displayed in the list of recommended items may consist of items belonging to different leaf categories.
  • the service server may create a list so that adjacent items display different types of items.
  • the list of recommended items may be included in at least one of an interstitial page, a page displaying detailed information of the first item, a page displaying search results of the first item, and a shopping cart page including the first item. You can.
  • the service server may provide the first page to the user terminal.
  • the user can check recommended items other than the items the user requested to purchase on the first page provided by the service server and easily purchase additional items through input on the first page. .
  • the service server checks the recommended items associated with the purchase request obtained from the user terminal, and when the purchase request satisfies the conditions, it provides a first page containing a list of recommended items associated with the purchase request, allowing the user to You can improve the user experience by checking the list of items related to the item you want to purchase, easily identifying the purchasing tendencies and trends of other users, and conveniently purchasing additional items.
  • the service server may determine a target category associated with the first page and determine whether the user corresponds to the target category based on the user's purchase history. If the user corresponds to the target category, the first page may include a list of recommended items belonging to the target category. The first page may include a list of recommended items related to one or more items that the user wants to purchase, as well as a list of recommended items based on the user's purchase history that are unrelated to the item that the user wants to purchase.
  • the service server determining the target category may include determining one or more categories with the highest purchase conversion rate among a plurality of categories as the target category. For example, the service server selects a category of items that users regularly purchase a lot, such as child care, pets, and health care, as the target category, and when it is confirmed that the user frequently purchases items in the target category, the first Items in the target category can be displayed on the page as a list of recommended items. In this case, in order to increase the user's additional purchase rate through the first page, the service server selects a few item categories with a high purchase conversion rate among all categories of items and provides a list of recommended items in the target category only when the user matches those categories. By providing this, a list of recommended items on the first page can be constructed focusing on items that the user is likely to purchase additionally.
  • the service server's confirmation of whether the user corresponds to the target category may include checking whether the user has purchased items belonging to the target category a certain number of times or more within a recent certain period of time. For example, if the target category includes “child care,” the service server will automatically check if the user frequently purchases items in the “child care” category if the user has purchased items in the “child care” category more than 10 times in the past 6 months. It is determined that the list of other items belonging to the "childcare” category is included on the interstitial page to encourage additional purchases by the user.
  • a period of time to check the purchase history of items belonging to the target category. (6 months in the example above) and the frequency condition for confirming that it corresponds to the target category (10 times in the example above) can be determined based on statistical data such as the purchase cycle and purchase quantity of items belonging to the target category. .
  • a list of recommended items belonging to a target category with a high purchase conversion rate among the plurality of target categories to which the user corresponds may be included in the interstitial page.
  • the service server provides a list of recommended items that the user is likely to purchase on the interstitial page using the user segment created based on the user's purchase history, regardless of the items the user requested to purchase, thereby helping the user It can encourage purchases by reminding users of items they did not purchase by mistake, or increase users' motivation to purchase additional items.
  • Figure 3 is a diagram illustrating a purchase process according to an embodiment of the present invention.
  • the user terminal may obtain an input corresponding to the first object on the first page from the user and transmit the input information corresponding to the first object to the service server.
  • the first page may include an interstitial page
  • the first object may include a “Buy” button on the interstitial page.
  • the service server may proceed with a payment process corresponding to the purchase in response to the input.
  • the service server provides a first page, such as an interstitial page, that is displayed between the user's purchase request and the payment process for the purchase, and provides a list of recommended items that the user is likely to purchase on the first page.
  • Providing information on recommended items related to the item the user wants to purchase on an interstitial page is providing additional information when the user has already decided to purchase the item, so a page that displays detailed information about the item, or Compared to providing additional information when the user has not yet decided to purchase an item, such as on a page that displays search results, the additional information makes the user less likely to cancel the purchase of an existing item, but The possibility of purchasing additional items together may be very high.
  • 4A and 4B are diagrams illustrating a shopping cart page and an interstitial page according to an embodiment of the present invention.
  • FIG. 4A it includes an area 401 that displays information on items contained in the virtual shopping cart, an area 402 that displays the total expected payment amount for the selected item, and an area 403 that displays a “purchase” button.
  • a shopping cart page 400 is shown. The user may select at least some of the items in the area 401 on the page 400 displayed on the user terminal and make a purchase request through an input corresponding to the purchase button in the area 403.
  • the service server may proceed with the payment process and provide a payment completion page (not shown). Meanwhile, if the expected payment amount corresponding to the user's purchase request exceeds 50,000 won, the service server may provide an interstitial page as described in FIG. 4B before proceeding with the payment process.
  • the interstitial page 410 includes an area 411 that displays a list of special products with a fixed discount period, an area 412 that displays a list of items recommended to be purchased together with the item being ordered, and an area 412 that displays a list of items recommended for purchase together with the item being ordered. It may include an area 413 that displays a list of items with which one has experience.
  • the interstitial page 410 may include an area 414 that displays price information equal to the expected payment amount for the item requested for purchase in the previous shopping cart page 400, and the user's area 411, area ( The amount may change depending on the selection of additional items in areas 412) and 413.
  • the interstitial page 410 may include an area 415 that displays a purchase button, and when an input corresponding to an object such as a purchase button in the area 415 is received from the user, the service server makes the purchase. You can proceed with the payment process.
  • Areas 411, 412, and 413 display a list of items horizontally and may include widgets that can display information about hidden items through side scrolling input.
  • the area 412 is an area 416, which displays the first item (“makeup foundation” in FIG. 4B) determined by the service server among one or more items corresponding to the user's purchase request. It may include an area 417 that displays a list of items recommended to be purchased together with item 1, and an area 418 that displays an object for putting the item displayed in the list into a shopping cart. More item information may be displayed on the screen through the user's scroll input corresponding to the area 417.
  • the service server determines "Makeup Foundation,” which has a higher purchase conversion rate, as the source item, and selects the item associated with the determined source item.
  • Items can be displayed on the page 410 as a list. Meanwhile, in an embodiment, if there are multiple items currently being purchased, one selected item among the items may be displayed in the area 416. In an embodiment, when there are multiple items to be purchased, the items displayed in the area 416 may be selected based on the purchase possibility or profit rate of the items recommended to be purchased together.
  • the expected payment amount in area 414 may increase according to the user input corresponding to area 418.
  • a user's input is obtained on the Add to Cart button in area 418, an item corresponding to the input is added, and the Add to Cart button may be changed to a Delete button.
  • the service server displays information on recommended items that can be purchased along with some of the items that the user currently wants to purchase through the interstitial page 410, allowing the user to conveniently check item information and make additional purchases. This can improve the user experience.
  • Figure 5 is a diagram illustrating an interstitial page according to an embodiment of the present invention.
  • example interstitial pages 501, 502, and 503 provided by a service server in response to a user's purchase request are shown.
  • the interstitial pages 501, 502, and 503 may each include areas 504, 505, and 506 that display recommended items belonging to a target category identified as corresponding to the user among a plurality of target categories determined by the service server.
  • the service server determines that the user corresponds to the “child care” category as the target category, displays a detailed category for the “child care” category in area 507, and displays the detailed category for the “child care” category in the selected detailed category.
  • Information on included recommended items can be displayed in area 508.
  • the user can make additional purchases of recommended items displayed in area 508 through buttons displayed in area 509.
  • the items displayed in the area 508 when Baby is selected may be different from the items displayed in the area 508 when Kids is selected.
  • Figure 6 is a diagram illustrating a page displaying detailed information on an item according to an embodiment of the present invention.
  • the service server may provide a second page containing detailed information of the first item in response to a user's input corresponding to the first item among one or more items corresponding to the purchase request, and the second page may include page 600.
  • the second page may further include combination information of the first item and the recommended item.
  • the page 600 includes an area 601 that displays detailed information about the item “perfume shampoo,” an area 602 that displays coupon information for other items related to the item “perfume shampoo,” It may include an area 603 that displays combination information of the item “perfume shampoo” and the recommended item.
  • Area 603 may include one or more combinations of the item “perfume shampoo” that the user wants to purchase along with items that have been frequently purchased by other users.
  • “perfume shampoo”, “perfume rinse”, and “comb” are displayed as a combination of the items most purchased by other users, and individual items that make up the combination according to input corresponding to the user's area 603 Information may be displayed in area 604.
  • the service server stores items purchased together with an item or purchased over a certain period of time (e.g., one year) from the time the item was purchased, based on the purchase history of multiple users who purchased the item over a certain period of time in the past. Information can be collected, and based on the collected item information, combination information to be displayed on a page displaying detailed information on the item can be determined.
  • the combination information of the first item may be determined based on the search history as well as the purchase history of a plurality of users who purchased the first item over a certain period of time in the past.
  • the service server checks the search history of the plurality of users on the e-commerce service for a certain period of time from the time the plurality of users purchased the first item, and selects the most searched items for the first item. It can be determined as a recommended item to be displayed as combination information.
  • the combination information of the first item may consist of an item having the same delivery type as that of the first item.
  • Delivery types may include, for example, fresh food delivery, early morning delivery, same-day delivery, etc. If items of different delivery types are bundled into one combination of information, the delivery may be carried out separately, causing problems such as unnecessary delivery costs or delivery being carried out on different dates, which may have a negative impact on the user experience.
  • the service server can ensure that the combination information of items consists of items having the same delivery type.
  • a recommended item displayed on a page displaying detailed information of the first item may be determined based on the category list of the first item.
  • the category list includes a first category to which the first item belongs, a second category corresponding to the highest category of the first category, and a third category corresponding to the lowest category of the second category and including recommended items, and the first category and the third category may be different.
  • a plurality of items included in the combination information may each share the same highest-level category, but may be items included in different lowest-level categories.
  • the combination information includes a plurality of combination information
  • the service server obtains a selection input for the first combination information among the plurality of combination information from the user's terminal, and responds to the selection input for the first combination information.
  • comparison information with the second combination information among the plurality of combination information can be provided.
  • the service server lists a plurality of combination information purchased with the first item on a page displaying detailed information of the first item, and the user performs an input to select one combination information among the plurality of combination information. can do.
  • the input may include an input corresponding to a checkbox as a preliminary selection for the first combination.
  • the service server provides comparison information between the first combination selected by the user through the page and the second combination not selected, such as “price is 1,000 won cheaper,” “delivery is one day earlier,” and “review rating is higher.” By displaying more information, you can help users make reasonable choices and improve user experience.
  • a widget displayed on an interstitial page may be determined based on information displayed on a page displaying detailed information. As an example, if information about the best combination product that is frequently purchased is provided on the page displaying detailed information, the interstitial page does not provide an area that displays a list of items recommended to be purchased together with the item being ordered. , the display priority can be lowered. If you lower the display priority, it will be exposed lower than other areas or in an area that can be checked by scrolling.
  • Figure 7 is a flowchart showing the flow of a method for providing item information according to an embodiment of the present invention. The steps shown in FIG. 7 may be performed by the service server 120 shown in FIG. 1 or the service server shown in FIG. 2, and descriptions that overlap with the above may be omitted below.
  • the service server may receive a purchase request from the user's terminal.
  • a purchase request may be entered by a user to purchase one or more items through an e-commerce application installed on the user terminal. For example, a user may place one or more items in a virtual shopping cart on an e-commerce application, select at least some of the displayed items on a shopping cart page displaying the items in the virtual shopping cart, and request the purchase of the selected items.
  • a purchase request may include input for an object, such as a "Buy" button included on a shopping cart page.
  • a purchase request may be entered on a payment page where payment information associated with the purchase of an item is entered.
  • the service server may check recommended items associated with the purchase request.
  • the recommended item associated with the purchase request is an item related to the item the user wants to purchase and may include an item that the service server recommends to purchase together with the item the user currently wants to purchase.
  • recommended items associated with a purchase request may include recommended items associated with a user segment created based on the user's purchase history.
  • the service server may check whether the purchase request satisfies the conditions.
  • the condition is that the service server provides an intermediate page, that is, an interstitial page, for advertising, recommending, or purchasing an item before proceeding with the payment process for purchase in response to the user's purchase request. Conditions for doing so may be included.
  • the service server In order to provide a convenient and simple user experience, the service server generally proceeds with the payment process immediately using the user's payment and delivery information obtained in advance when the user makes a purchase request through the "Purchase" button. You can proceed.
  • the service server will display the page where the user requests a purchase (e.g., shopping cart page, payment page) and the page indicating that payment has been completed (e.g., purchase completion information page). , payment completion page), and through the interstitial page, the user's attention is drawn and the user is given the opportunity to purchase additional items for other recommended items, thereby improving the user experience and purchasing additional items. can be encouraged.
  • a purchase e.g., shopping cart page, payment page
  • the page indicating that payment has been completed e.g., purchase completion information page
  • payment completion page e.g., payment completion page
  • the service server may provide a first page including a list of recommended items associated with the purchase request.
  • the service server may generate a first page (e.g., an interstitial page) when the payment amount for the item corresponding to the purchase request is more than a certain amount, and the first page is associated with the first item. May include a list of recommended items.
  • Figure 8 is a diagram illustrating some components of a system that provides item information according to an embodiment of the present invention.
  • a system for providing information according to an embodiment of the present invention includes a user terminal 810 and a service server 820 that can communicate with each other.
  • the user terminal 810 may run an e-commerce client program or a food delivery client program, and may include a transceiver 812, a control unit 814, an input unit 816, and a display unit 818.
  • the transceiver unit 812 can transmit and receive information with other nodes, including the service server 820.
  • the transceiver unit 812 can communicate with various types of external devices according to various types of communication methods.
  • the transceiver 812 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip.
  • Wi-Fi chips and Bluetooth chips can communicate using WiFi and Bluetooth methods, respectively.
  • various connection information such as SSID and session key are first transmitted and received, and various information can be transmitted and received after establishing a communication connection using this.
  • a wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, Zigbee, 3G (3rd Generation), 3GPP (3rd Generation Partnership Project), and LTE (Long Term Evolution).
  • An NFC chip refers to a chip that operates in the NFC (Near Field Communication) method using the 13.56MHz band among various RF-ID frequency bands such as 135kHz, 13.56MHz, 433MHz, 860 ⁇ 960MHz, 2.45GHz, etc.
  • the input unit 816 may receive a user's input and may include a touch screen, microphone, and buttons.
  • the input unit 816 can receive various commands from the user.
  • the input unit 816 may be implemented in various ways, such as a key or a touch panel.
  • the key may include various types of keys, such as mechanical buttons and wheels, formed in various areas such as the front, side, or back of the main body of the user terminal 810.
  • the touch panel can detect the user's touch input and output a touch event value corresponding to the detected touch signal.
  • the touch screen can be implemented with various types of touch sensors such as capacitive, resistive, and piezoelectric.
  • Capacitive is a method of calculating touch coordinates by using a dielectric coated on the surface of a touch screen to detect micro-electricity generated by the user's body when a part of the user's body touches the touch screen surface.
  • the pressure-sensitive type includes two electrode plates built into the touch screen, and when the user touches the screen, it detects that the upper and lower plates at the touched point are in contact, causing current to flow, and calculates the touch coordinates. Touch events that occur on a touch screen can mainly be generated by a person's finger, but can also be generated by a conductive object that can change capacitance.
  • the display unit 818 may display information related to the operation of the user terminal 810 and may display a page including the information described in the embodiment.
  • the display unit 818 may include various types of components, such as Liquid Crystal Display (LCD) and Organic Light Emitting Diodes (OLED).
  • the display unit 818 may be configured to be connected by wire to internal components of the user terminal 810, and may be configured to receive wireless signals through components such as the transceiver unit 812 included in the user terminal 810. It may be configured in a connected form.
  • the control unit 814 may perform control to perform the operations of the user terminal 810 described in the embodiment. Additionally, the control unit 814 may include at least one processor configured to perform operations of the user terminal 810.
  • the processor may include at least one of RAM, ROM, CPU, GPU (Graphics Processing Unit), and bus (BUS).
  • RAM, ROM, CPU and GPU, etc. can be connected to each other through a bus.
  • the CPU accesses memory and performs booting using the O/S stored in the memory. Then, various operations are performed using various programs, contents, data, etc. stored in the memory.
  • ROM stores a set of instructions for booting the system. For example, when a turn-on command is input to the user terminal 810 and power is supplied, the CPU copies the OS stored in the memory to RAM according to the command stored in the ROM, executes the OS, and boots the system. When booting is complete, the CPU copies various programs stored in memory to RAM and executes the programs copied to RAM to perform various operations.
  • the GPU displays a UI screen in the area of the display unit 818.
  • the GPU can generate a screen displaying an electronic document containing various objects such as content, icons, menus, etc.
  • the GPU calculates attribute values such as coordinates, shape, size, color, etc. for each object to be displayed according to the layout of the screen.
  • the GPU can create screens with various layouts including objects based on the calculated property values.
  • the screen generated by the GPU may be provided to the display unit 818 and displayed in each area of the display unit 818.
  • the user terminal 810 may further include a speaker for event output, and a storage unit (not shown) that stores at least some of the information transmitted and received through the transceiver 812 and information for the operation of the user terminal 810. Poetry) may be further included.
  • the service server 820 is a device in which an e-commerce server program or a food delivery brokerage service program is running, and may include a transmitting and receiving unit 822, a control unit 824, and a storage unit 826.
  • the transceiver 822 can transmit and receive information to and from other nodes, including the user terminal 810.
  • the control unit 824 may perform control to perform the operations of the service server 820 described in the embodiment. Additionally, the control unit 824 may include at least one processor.
  • the service server 820 may include a storage unit 826 that stores at least some of the information transmitted and received through the transceiver 822 and information for the operation of the service server 820.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computational Linguistics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention se rapporte à un procédé permettant de fournir des informations d'article par un serveur de service, le procédé comprenant les étapes consistant : à recevoir une demande d'achat en provenance du terminal d'un utilisateur ; à identifier des articles recommandés associés à la demande d'achat ; à identifier si la demande d'achat remplit une condition ; et, lorsqu'il est identifié que la condition est remplie, à fournir une première page comprenant une liste des articles recommandés associés à la demande d'achat.
PCT/KR2022/008974 2022-06-22 2022-06-23 Procédé et dispositif permettant de fournir des informations d'article WO2023249143A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020220076050A KR20230174880A (ko) 2022-06-22 2022-06-22 아이템 정보를 제공하는 방법 및 장치
KR10-2022-0076050 2022-06-22

Publications (1)

Publication Number Publication Date
WO2023249143A1 true WO2023249143A1 (fr) 2023-12-28

Family

ID=89334396

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2022/008974 WO2023249143A1 (fr) 2022-06-22 2022-06-23 Procédé et dispositif permettant de fournir des informations d'article

Country Status (2)

Country Link
KR (1) KR20230174880A (fr)
WO (1) WO2023249143A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP6158462B1 (ja) * 2016-04-13 2017-07-05 楽天株式会社 マッチング装置、マッチング方法、プログラム、ならびに、非一時的なコンピュータ読取可能な情報記録媒体
KR20180118398A (ko) * 2017-04-21 2018-10-31 에스케이플래닛 주식회사 혜택 기반 상품 추천을 지원하는 쇼핑몰 서비스 제공 장치 및 방법, 그리고 컴퓨터 프로그램이 기록된 기록매체
JP2021149444A (ja) * 2020-03-18 2021-09-27 ヤフー株式会社 情報処理装置、関連商品の特定表示制御方法及びプログラム
KR102395740B1 (ko) * 2021-09-16 2022-05-10 쿠팡 주식회사 아이템의 정보를 제공하는 전자 장치 및 그 방법
KR102406418B1 (ko) * 2021-11-02 2022-06-10 쿠팡 주식회사 전자 장치 및 그의 아이템 추천 방법

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP6158462B1 (ja) * 2016-04-13 2017-07-05 楽天株式会社 マッチング装置、マッチング方法、プログラム、ならびに、非一時的なコンピュータ読取可能な情報記録媒体
KR20180118398A (ko) * 2017-04-21 2018-10-31 에스케이플래닛 주식회사 혜택 기반 상품 추천을 지원하는 쇼핑몰 서비스 제공 장치 및 방법, 그리고 컴퓨터 프로그램이 기록된 기록매체
JP2021149444A (ja) * 2020-03-18 2021-09-27 ヤフー株式会社 情報処理装置、関連商品の特定表示制御方法及びプログラム
KR102395740B1 (ko) * 2021-09-16 2022-05-10 쿠팡 주식회사 아이템의 정보를 제공하는 전자 장치 및 그 방법
KR102406418B1 (ko) * 2021-11-02 2022-06-10 쿠팡 주식회사 전자 장치 및 그의 아이템 추천 방법

Also Published As

Publication number Publication date
KR20230174880A (ko) 2023-12-29

Similar Documents

Publication Publication Date Title
JP6450473B2 (ja) 商品／サービスの購入支援方法及びシステム並びにプログラム
JP5686934B1 (ja) 情報処理装置、情報処理方法、プログラム、記憶媒体
JP5728630B1 (ja) 情報処理装置、情報処理方法、プログラム、記憶媒体
CN108427761A (zh) 一种新闻事件处理的方法、终端、服务器及存储介质
WO2022186415A1 (fr) Dispositif électronique et son procédé de fourniture d'informations
JP5265414B2 (ja) ネットショッピング管理装置
JP2017211786A (ja) 分類装置、分類方法および分類プログラム
WO2023249143A1 (fr) Procédé et dispositif permettant de fournir des informations d'article
Shang et al. The influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications: a technology threat avoidance perspective
TWI573032B (zh) Information processing device, information processing method, memory media
JP5613737B2 (ja) 推薦商品通知装置、推薦商品通知方法および推薦商品通知プログラム
JP2021068328A (ja) 情報提供装置、情報提供方法および情報提供プログラム
KR20180129735A (ko) 소셜 네트워킹 서비스와 연동하는 쇼핑몰 서비스 제공 장치 및 방법
CN115408092A (zh) 一种隐私告知信息显示方法及电子设备
JP7013506B2 (ja) 情報処理装置、情報処理方法及びプログラム
WO2023234452A1 (fr) Procédé et dispositif pour fournir des informations de remise
WO2023027224A1 (fr) Procédé et appareil pour fournir des informations de groupage d'éléments
WO2023038177A1 (fr) Procédé et appareil de fourniture d'informations de commentaires relatives à un article
WO2023058807A1 (fr) Procédé et dispositif pour fournir des informations sur un article alternatif
KR20090039234A (ko) 상품검색 결과 표시 방법 및 그를 위한 상품검색 서버
WO2023224152A1 (fr) Procédé et appareil de fourniture d'informations de commercialisation
CN108897774A (zh) 一种获取新闻热点的方法、设备及存储介质
WO2023033220A1 (fr) Procédé de fourniture d'informations de groupe d'articles et dispositif associé
KR20210059000A (ko) 구매를 위한 대안적인 제품들의 플러그-인 인에이블형 식별 및 디스플레이
WO2023090484A1 (fr) Procédé pour un dispositif électronique pour fournir des informations d'article

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 22948077

Country of ref document: EP

Kind code of ref document: A1