WO2023234452A1 - Procédé et dispositif pour fournir des informations de remise - Google Patents

Procédé et dispositif pour fournir des informations de remise Download PDF

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Publication number
WO2023234452A1
WO2023234452A1 PCT/KR2022/007993 KR2022007993W WO2023234452A1 WO 2023234452 A1 WO2023234452 A1 WO 2023234452A1 KR 2022007993 W KR2022007993 W KR 2022007993W WO 2023234452 A1 WO2023234452 A1 WO 2023234452A1
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WO
WIPO (PCT)
Prior art keywords
information
membership
page
user
items
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PCT/KR2022/007993
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English (en)
Korean (ko)
Inventor
배지현
황주안
Original Assignee
쿠팡 주식회사
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Application filed by 쿠팡 주식회사 filed Critical 쿠팡 주식회사
Publication of WO2023234452A1 publication Critical patent/WO2023234452A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Item investigation
    • G06Q30/0625—Directed, with specific intent or strategy
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Definitions

  • Embodiments of the present specification relate to a method and device for providing discount information.
  • Republic of Korea Patent No. 2198932 discloses a configuration that informs whether purchased products are eligible for membership benefits based on electronic receipts and provides membership benefits corresponding to the eligible products.
  • the embodiment of the present specification is proposed to solve the above-described problem.
  • the service server checks the first subset to which the membership discount benefit is applied among the plurality of items corresponding to the keyword, and sends the first subset along with the list of the plurality of items.
  • a first page containing an object representing discount information for each item in the subset is provided to the user, and a second page displays information on the basic price and discounted price of the item according to the user's input corresponding to the object.
  • the purpose is to effectively inform users of information about membership benefits by providing them with.
  • a method of providing information in a service server includes the steps of obtaining a keyword from a user's terminal; Confirming a plurality of items corresponding to the keyword; Confirming a first subset of the plurality of items to which a membership discount benefit is applied; providing a first page including a list of the plurality of items and an object representing discount information for each of the items in the first subset; Obtaining the user's first input corresponding to the object; and providing a second page displaying information on the basic price and discounted price of the item associated with the object in response to the first input.
  • a method of providing information in a service server includes obtaining a second input of the user corresponding to the discounted price on the second page; And if the user has not signed up for the membership, providing a third page for signing up for the membership in response to the second input.
  • the method of providing information in a service server further includes providing a fourth page for membership management in response to the second input when the user signs up for the membership. do.
  • the fourth page displays information about the amount of money saved by the user through the membership over a certain period of time.
  • a method of providing information in a service server includes obtaining a third input of the user corresponding to the second page; And when the user signs up for the membership, providing a fifth page including detailed information on items related to the membership discount information in response to the third input.
  • the object is characterized by including a badge indicating the membership and an icon for providing detailed information about the membership.
  • the list includes price information for each of the plurality of items, the price information includes a price to which the membership discount is applied for each item of the first subset, and the object includes the price It is characterized by being displayed together on the area where information is displayed.
  • the list includes price information for each of the plurality of items
  • the method of providing information in the service server includes: confirming a second subset of the plurality of items to which a plurality of discounts are applied; and determining a representative discount to be displayed in the price information of each item of the second subset among the plurality of discounts, wherein the representative discount includes a discount having the largest discount rate among the plurality of discounts. It is characterized by
  • the representative discount is determined based on the user's discount application history.
  • the information provision method in the service server provides a sixth page containing information about items added to the shopping cart in response to the user's fourth input corresponding to the shopping cart object included in the first page. providing steps; and if the user has not signed up for the membership, providing a third page for signing up for the membership in response to the user's fifth input corresponding to information about the item added to the shopping cart on the sixth page. It is characterized in that it further includes.
  • a service server that provides information according to an embodiment of the present invention includes a transceiver that transmits and receives information with another device; And controlling the transceiver, obtaining a keyword from the user's terminal, confirming a plurality of items corresponding to the keyword, confirming a first subset to which a membership discount benefit is applied among the plurality of items, and Provide a first page including an object representing a list of items and discount information for each of the items in the first subset, obtain a first input from the user corresponding to the object, and respond to the first input. and a processor that responds and provides a second page that displays information on the basic price and discounted price of the item associated with the object.
  • a non-transitory computer-readable storage medium includes a medium configured to store computer-readable instructions, wherein when the computer-readable instructions are executed by a processor, the processor: User's terminal Obtaining keywords from; Confirming a plurality of items corresponding to the keyword; Confirming a first subset of the plurality of items to which a membership discount benefit is applied; providing a first page including a list of the plurality of items and an object representing discount information for each of the items in the first subset; Obtaining the user's first input corresponding to the object; and providing a second page displaying information on the basic price and discounted price of the item associated with the object in response to the first input. .
  • the service server may display the discounted price. You can emphasize that this membership benefit is provided, and encourage users who have not signed up for membership to sign up for membership.
  • the user can click the icon to check detailed information about the membership, and the user's It can induce interest in membership.
  • the service server responds to the user's input corresponding to the second page, adaptively determines the page to be provided depending on whether the user has signed up for membership or not. It can improve user experience. If the user has not signed up for membership, we encourage the user to sign up for membership by providing a membership sign-up page in response to the user's input. If the user has not signed up for membership, we display the accumulated membership discount amount in response to the user's input. By providing a membership management page that provides information, you can improve users' satisfaction with membership subscription and encourage them to maintain membership subscription.
  • FIG. 1 is a diagram schematically showing the configuration of an information provision system for providing discount information according to an embodiment of the present invention.
  • Figure 2 is a sequence diagram illustrating information exchange and corresponding operations of each node related to a method of providing discount information according to an embodiment of the present invention.
  • Figure 3 is a diagram illustrating a search result page for a keyword according to an embodiment of the present invention.
  • Figure 4 is a diagram illustrating a page displaying membership discount information according to an embodiment of the present invention.
  • Figure 5 is a diagram illustrating a page for signing up for membership according to an embodiment of the present invention.
  • Figure 6 is a diagram illustrating a page for membership management according to an embodiment of the present invention.
  • Figure 7 is a diagram illustrating a page displaying detailed information on an item according to an embodiment of the present invention.
  • Figure 8 is a diagram illustrating a page displaying information on items included in a virtual shopping cart according to an embodiment of the present invention.
  • Figure 9 is a flowchart showing the flow of a method for providing discount information according to an embodiment of the present invention.
  • Figure 10 is a diagram illustrating some components of a system that provides discount information according to an embodiment of the present invention.
  • each block of the processing flow diagram diagrams and combinations of the flow diagram diagrams can be performed by computer program instructions.
  • These computer program instructions can be mounted on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, so that the instructions performed through the processor of the computer or other programmable data processing equipment are described in the flow chart block(s). It creates the means to perform functions.
  • These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory It is also possible to produce manufactured items containing instruction means that perform the functions described in the flowchart block(s).
  • Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing the functions described in the flow diagram block(s).
  • each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s).
  • each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s).
  • the term ' ⁇ unit' used in this embodiment refers to software or hardware components such as FPGA or ASIC, and the ' ⁇ unit' performs certain roles.
  • ' ⁇ part' is not limited to software or hardware.
  • the ' ⁇ part' may be configured to reside in an addressable storage medium and may be configured to reproduce on one or more processors. Therefore, as an example, ' ⁇ part' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables.
  • components and 'parts' may be combined into a smaller number of components and 'parts' or may be further separated into additional components and 'parts'. Additionally, components and 'parts' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.
  • FIG. 1 is a diagram schematically showing the configuration of an information provision system for providing discount information according to an embodiment of the present invention.
  • the information provision system includes a user terminal 110 and a service server 120.
  • the service server 120 may process information related to the operation of the service and provide it to the user.
  • An e-commerce user can access the service server 120 using the user terminal 110.
  • the user terminal 110 has an e-commerce application installed, can access the service server 120 using the application, and can use e-commerce based on information exchange with the service server 120.
  • the user terminal 110 may be a mobile device such as a smartphone or tablet PC, or a static device such as a desktop PC. Any device on which an e-commerce application can be installed and executed can be used as the user terminal 110 without limitation.
  • the service server 120 may include a server operated by a company that provides e-commerce services.
  • the service server 120 communicates with the user terminal 110 and provides information related to e-commerce to the user terminal 110.
  • the service server 120 may provide a list of items as a search result of the database or provide detailed information on each item stored in the database. Additionally, the service server 120 may store information on users who have signed up for membership in a database and provide information on benefits such as price discounts, special delivery, and point accumulation to membership subscribers.
  • Figure 2 is a sequence diagram illustrating information exchange and corresponding operations of each node related to a method of providing discount information according to an embodiment of the present invention.
  • FIG. 2 a method of exchanging information between a user terminal and a service server and operating at each node according to an embodiment of the present invention is disclosed.
  • the user terminal may provide a keyword to the service server. Keywords may be entered by the user into the user terminal to request a search.
  • a keyword may be a general name for an item, or it may be a name that limits the manufacturer, capacity, size, weight, material, etc. of the item. Keywords may be entered directly by the user into the search box through the user terminal, or may be entered by the user clicking or tapping a keyword listed on the page through the user terminal, or using another input device.
  • the service server may check a plurality of items corresponding to the keyword obtained from the user terminal.
  • the service server can check a plurality of items to be provided to the user as a keyword search result in the database.
  • the service server may check the first subset among the plurality of items to which the membership discount benefit is applied.
  • Companies that operate service servers can operate a paid membership system that provides additional special benefits compared to free members.
  • Special benefits include additional discounts, early morning delivery, free delivery, same-day delivery, coupon payments, point accumulation, etc. benefits may be included.
  • membership benefits may be provided for only some of a plurality of items displayed on the page, in which case the items to which membership benefits apply are visible to the user compared to other items to which membership benefits do not apply. It needs to be displayed prominently.
  • the service server may generate a first page including a list of a plurality of items and an object representing discount information for each item of the first subset.
  • the first page may include a page that displays search results corresponding to a keyword entered by the user.
  • the first page may include a list of a plurality of items related to a keyword, and when the user selects one item from the plurality of items, the service server may provide the user terminal with a page displaying detailed information about the selected item. You can.
  • the service server may add the selected items to the shopping cart, and when the user clicks on an object corresponding to the shopping cart object on the first page , the service server may provide a shopping cart page containing information about the selected item to the user terminal.
  • An exemplary first page is described below through the example of FIG. 3 .
  • Figure 3 is a diagram illustrating a search result page for a keyword according to an embodiment of the present invention.
  • an example search results page 300 is shown showing search results for the keyword “mask.”
  • the first page may include page 300.
  • the page 300 includes an area 301 for entering keywords, an area 302 for displaying shopping cart objects, an area 303 for displaying filter objects, and an area 304 for displaying sort objects. can do.
  • the user may enter the keyword “mask” to be searched into the area 301 of the page 300 displayed on the user terminal, and the entered keyword “mask” is transmitted to the service server.
  • the service server may check a plurality of items corresponding to the keyword “mask” in the database and display a list of the plurality of items on the page 300.
  • the page 300 may include a list containing information on a plurality of items corresponding to a keyword, for example, information on one item among the plurality of items is displayed as in area 305. It can be.
  • Area 305 may include an image of the item, item name, price information, discount information, delivery information, review information, accumulation information, etc.
  • the area 305 may include an area 306 that displays price information of an item and an object 307 that displays discount information.
  • Area 306 may include information about the basic price of the item, the discounted price, the discount rate, and the price per unit of the item.
  • the factors by which the price of an item is discounted may be diverse, such as membership discount, coupon discount, limited-time event discount, card company discount, etc.
  • the service server may display information about what type of discount the discounted price of the area 306 is applied through the object 307.
  • the object 307 may include at least one of a badge indicating membership and an icon for providing detailed information about membership to indicate that the discounted price displayed in area 306 is the amount with the membership discount applied. It can contain one.
  • the object 307 may be configured to display only discount information regarding a membership discount among a plurality of discounts that can be applied to an item.
  • the service server displays only text information such as “coupon discount price” or “card discount price” in the area 306 that displays price information for items to which coupon discounts or card company discounts are applied, and allows the user to enter the text information. While clicking does not provide additional pages or information, the area 306 that displays price information for items to which membership discounts are applied contains an object 307 that includes a badge indicating membership and an icon for providing detailed information about membership.
  • the membership discount benefit is displayed with greater emphasis compared to other discounts, and the user is provided with information about signing up for membership. It can create a positive impression and encourage sign-up.
  • the service server may provide the generated first page to the user terminal.
  • the user displays a list of a plurality of items corresponding to the keyword as a search result of the keyword entered by the user, and discount information for each item to which membership discount benefits are applied among the plurality of items. You can check the object.
  • the user terminal may obtain the user's first input corresponding to the object from the user and transmit the first input to the service server.
  • the user may click on an object representing discount information for one of the items in the first subset to which the membership discount benefit is applied among the plurality of items displayed on the first page, and this click information is sent to the service server through the user terminal. It can be delivered.
  • Figure 4 is a diagram illustrating a page displaying membership discount information according to an embodiment of the present invention.
  • the second page may include page 400.
  • the page 400 includes an area 401 indicating that it is a page showing the membership discount price, an area 402 displaying the name of the item, an area 403 displaying the basic price of the item without the discount applied, and an area 403 displaying the membership discount. It may include an area 404 that displays the applied discounted price and an area 405 that displays a button to purchase the item at the discounted price.
  • the service server can display the basic price and the discounted price of the item in contrast through the area 403 and area 404 of the page 400, thereby displaying the membership discount benefit to the user with greater emphasis.
  • the service server may provide the generated second page to the user terminal.
  • the user can check all information on the basic price and discounted price of the item related to the object selected by the user, and can more effectively check the discount benefits through membership registration.
  • the service server obtains the user's second input corresponding to the discounted price on the second page, and, if the user has not signed up for membership, displays a third page for membership signup in response to the second input.
  • the service server may obtain the user's input corresponding to the area 404 displaying the discounted price on the page 400.
  • the user can enter the page for signing up for membership by clicking on the area 404.
  • the third page for membership registration is described below using the example of FIG. 5.
  • Figure 5 is a diagram illustrating a page for signing up for membership according to an embodiment of the present invention.
  • the service server offers free shipping to the user in order to compensate for the user's costs paid in shipping fees.
  • the trial period can also be set to be relatively long. In this way, when setting the free trial period proposed to the user, the service server adaptively determines the free trial period by considering the user's membership subscription history or the user's shipping fee payment history, thereby reducing the cost of promoting membership subscription. Costs can be adjusted efficiently and user experience can be improved.
  • area 405 of page 400 may display a button for purchasing an item at a discounted price.
  • the button displayed in area 405 can induce the user to click the button by displaying the difference between the basic price and the discounted price.
  • the service server obtains the user's input corresponding to the button displayed in the area 405, and, if the user has not signed up for membership, responds to the user's input corresponding to the button to sign up for membership.
  • page can be provided. It is easy for users to understand that they need to sign up for a membership in order to purchase items at a low price with a membership discount, so it does not harm the user experience for the user to enter the membership sign up page by clicking the button, and the user can sign up for the membership. can be derived.
  • the service server obtains the user's second input corresponding to the discounted price on the second page, and when the user signs up for membership, provides a fourth page for membership management in response to the second input. can do.
  • the service server may obtain the user's input corresponding to the area 404 displaying the discounted price on the page 400.
  • the user can enter the page for membership management by clicking on the area 404.
  • the fourth page for membership registration will be described below using the example of FIG. 6.
  • Figure 6 is a diagram illustrating a page for membership management according to an embodiment of the present invention.
  • a page 600 is shown where a user who has signed up for membership enters to manage membership.
  • the fourth page may include page 600.
  • the page 600 may include an area 601 that displays information about the amount the user has saved through membership over a certain period of time and an area 602 for changing the payment method.
  • the area 601 may include information about the amount the user received a discount through membership over a certain period of time (eg, the last three months). Area 601 displays the amount for each item to which a membership discount can be applied and the accumulated amount for each item over a certain period of time, allowing the user to efficiently check the benefits obtained through membership and the user's satisfaction with membership subscription. can increase and motivate members to maintain membership for a long period of time.
  • the service server may provide an additional discount coupon to the user on the page 600 when the cumulative amount saved by the user over a certain period of time is less than the reference amount. Even if the cumulative saved amount confirmed by the user through page 600 is very small, the service server can prevent the user from withdrawing from membership and increase membership subscription satisfaction by providing the user with a discount coupon that can be used additionally. , users can be encouraged to purchase items through e-commerce services.
  • the standard amount may vary depending on the user's membership subscription period. For example, for users who have signed up for membership for a relatively long period of time, the standard amount for paying discount coupons can be set lower, allowing users to more easily obtain discount coupons, thereby reducing the period of service use. It can encourage long-time users to continue using the service and maintain membership.
  • the service server obtains the user's input corresponding to the button displayed in area 405 of page 400, and, if the user has already signed up for membership, displays the button corresponding to the button.
  • a fifth page containing detailed information on items related to membership discount information may be provided in response to the user's input.
  • users who have signed up for membership they can compare the basic price and the discounted price of the item on the page 400, and click the button in the area 405 where the difference between the basic price and the discounted price is displayed to provide detailed information about the item.
  • users can effectively recognize the benefits of membership, enjoy the benefits of membership, and continue e-commerce.
  • the fifth page for displaying detailed information on items will be described below through the example of FIG. 7.
  • Figure 7 is a diagram illustrating a page displaying detailed information on an item according to an embodiment of the present invention.
  • the fifth page may include page 700.
  • the page 700 includes an area 701 for displaying the image of the item, an area 702 for displaying the name and price information of the item, an area 703 for displaying review information for the item, and entering the shopping cart or purchasing the item. It may include an area 704 that displays buttons.
  • information about the other discounts may be additionally displayed on the fifth page.
  • the service server may display only information about membership discounts and not display information about other discounts, even for items to which multiple discounts are applied.
  • information about other discounts can be displayed only on the fifth page that displays detailed information of the item. This is because if all other discount information along with membership discount information is displayed on a list of a plurality of items on the first page, the appearance of the page will be spoiled and it will be difficult to highlight and display membership benefits. In this way, the service server can efficiently promote membership benefits by displaying only the membership discount information among the plurality of discount information applied to the item on the first page and the remaining discount information on the fifth page.
  • the service server can respond to the user's input corresponding to the second page, adaptively determine the page to be provided depending on whether the user has signed up for membership or not, and improve the user experience. If the user has not signed up for membership, we encourage the user to sign up for membership by providing a membership sign-up page in response to the user's input. If the user has not signed up for membership, we display the accumulated membership discount amount in response to the user's input.
  • a membership management page that provides information, you can improve users' satisfaction with membership subscription and encourage them to maintain membership subscription.
  • the list of a plurality of items displayed on the first page includes price information for each of the plurality of items
  • the service server determines a second subset among the plurality of items to which a plurality of discounts are applied, and Among the discounts, a representative discount to be displayed in the price information for each item of the second subset can be determined.
  • the first page which displays summary information for each item on a list of multiple items, displays all discount information for items to which multiple discounts are applied. The appearance of the page becomes cluttered, which can have a negative impact on the user experience. Accordingly, the service server can determine representative discount information to be displayed in the price information among the plurality of discounts.
  • the representative discount may include a discount with the largest discount rate among the plurality of discounts. For example, if the discount applied to the first item includes two discounts, a card company discount and a coupon discount, the card company discount has a discount rate of 15%, and the coupon discount has a discount rate of 25%, the representative discount is the coupon It may be determined as a discount, and the price information may display a discount price with a coupon discount, which is a representative discount, applied. Discount information (i.e., card company discount) that is not displayed on the first page as representative discount information may be displayed on the fifth page that displays detailed information about the item.
  • Discount information i.e., card company discount
  • the representative discount may be determined based on the user's discount application history in the service. For example, if the user has a history of applying the card company discount among multiple discounts over a certain period of time in the past compared to the history of applying other discounts, the service server determines the card company discount as the representative discount, and the card company discount is displayed on the first page. The applied discount price can be displayed. As another example, if the user has a greater history of applying discounts through limited-time events than the history of applying other discounts, and a discount event that the user has applied in the past is currently in progress, the service server may provide a limited-time event discount. is determined as the representative discount, and the discount price to which the limited-time event discount is applied can be displayed on the first page. In this way, by adaptively determining the discount information to be displayed in the price information on the first page according to the user, discount information suitable for the user can be recommended, which can effectively induce the user to purchase the item.
  • the service server responds to the user's input corresponding to the shopping cart object included in the first page, and provides a sixth page containing information on items added to the shopping cart, and provides a sixth page containing information on items added to the shopping cart, and
  • a third page for membership registration may be provided in response to the user's input corresponding to information about the item added to the shopping cart on the sixth page.
  • a shopping cart object may include a shopping cart icon displayed in area 302 on page 300 shown in FIG. 3 .
  • the sixth page containing information on items included in the shopping cart will be described below through the example of FIG. 8.
  • Figure 8 is a diagram illustrating a page displaying information on items included in a virtual shopping cart according to an embodiment of the present invention.
  • the service server provides the user's membership benefits by setting an entry point for membership registration not only on the page that displays the search results of the item (for example, the first page) but also on the virtual shopping cart page (for example, the sixth page). It can induce interest and encourage subscription, and increase the effectiveness of membership promotion.
  • Figure 9 is a flowchart showing the flow of a method for providing discount information according to an embodiment of the present invention.
  • the steps shown in FIG. 9 may be performed by the service server 120 shown in FIG. 1 or the service server shown in FIG. 2, and descriptions that overlap with the above may be omitted below.
  • the service server may obtain a keyword from the user's terminal. Keywords may be entered by the user into the user terminal to request a search.
  • a keyword may be a general name for an item, or it may be a name that limits the manufacturer, capacity, size, weight, material, etc. of the item. Keywords may be entered directly by the user into the search box through the user terminal, or may be entered by the user clicking or tapping a keyword listed on the page through the user terminal, or using another input device.
  • the service server may check a plurality of items corresponding to the keyword.
  • the service server can check a plurality of items to be provided to the user as a keyword search result in the database.
  • the service server may check the first subset among the plurality of items to which the membership discount benefit is applied.
  • Companies that operate service servers can operate a paid membership system that provides additional special benefits compared to free members.
  • Special benefits include additional discounts, early morning delivery, free delivery, same-day delivery, coupon payments, point accumulation, etc. benefits may be included.
  • membership benefits may be provided for only some of a plurality of items displayed on the page, in which case the items to which membership benefits apply are visible to the user compared to other items to which membership benefits do not apply. It needs to be displayed prominently.
  • the service server may provide a first page including a list of a plurality of items and an object representing discount information for each of the items in the first subset.
  • the first page may include a page that displays search results corresponding to a keyword entered by the user.
  • the first page may include a list of a plurality of items related to a keyword, and when the user selects one item from the plurality of items, the service server may provide the user terminal with a page displaying detailed information about the selected item. You can.
  • the service server may add the selected items to the shopping cart, and when the user clicks on an object corresponding to the shopping cart object on the first page , the service server may provide a shopping cart page containing information about the selected item to the user terminal.
  • the service server may obtain the user's first input corresponding to the object.
  • the user may click on an object representing discount information for one of the items in the first subset to which the membership discount benefit is applied among the plurality of items displayed on the first page, and this click information is sent to the service server through the user terminal. It can be delivered.
  • the service server may provide a second page displaying information on the basic price and discounted price of the item associated with the object in response to the first input.
  • the second page may include a pop-up page or bottom sheet page for additionally providing discount information in response to an input corresponding to the user's object.
  • the service server can display the membership discount benefit to the user by displaying the basic price and the discounted price of the item in contrast through the second page.
  • Figure 10 is a diagram illustrating some components of a system that provides discount information according to an embodiment of the present invention.
  • a system for providing information according to an embodiment of the present invention is shown, and the system includes a user terminal 1010 and a service server 1020 that can communicate with each other.
  • the user terminal 1010 may run an e-commerce client program or a food delivery client program, and may include a transceiver 1012, a control unit 1014, an input unit 1016, and a display unit 1018.
  • the transceiver unit 1012 can transmit and receive information with other nodes, including the service server 1020.
  • the transceiver unit 1012 can communicate with various types of external devices according to various types of communication methods.
  • the transceiver 1012 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip.
  • Wi-Fi chips and Bluetooth chips can communicate using WiFi and Bluetooth methods, respectively.
  • various connection information such as SSID and session key are first transmitted and received, and various information can be transmitted and received after establishing a communication connection using this.
  • a wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, Zigbee, 3G (3rd Generation), 3GPP (3rd Generation Partnership Project), and LTE (Long Term Evolution).
  • An NFC chip refers to a chip that operates in the NFC (Near Field Communication) method using the 13.56MHz band among various RF-ID frequency bands such as 135kHz, 13.56MHz, 433MHz, 860 ⁇ 960MHz, 2.45GHz, etc.
  • the input unit 1016 may receive a user's input and may include a touch screen, microphone, and buttons.
  • the input unit 1016 can receive various commands from the user.
  • the input unit 1016 may be implemented in various ways, such as a key or a touch panel.
  • the key may include various types of keys, such as mechanical buttons and wheels, formed in various areas such as the front, side, or back of the main body of the user terminal 1010.
  • the touch panel can detect the user's touch input and output a touch event value corresponding to the detected touch signal.
  • the touch screen can be implemented with various types of touch sensors such as capacitive, resistive, and piezoelectric.
  • Capacitive is a method of calculating touch coordinates by using a dielectric coated on the surface of a touch screen to detect micro-electricity generated by the user's body when a part of the user's body touches the touch screen surface.
  • the pressure-sensitive type includes two electrode plates built into the touch screen, and when the user touches the screen, it detects that the upper and lower plates at the touched point are in contact, causing current to flow, and calculates the touch coordinates. Touch events that occur on a touch screen can mainly be generated by a person's finger, but can also be generated by a conductive object that can change capacitance.
  • the display unit 1018 can display information related to the operation of the user terminal 1010 and can display a page containing the information described in the embodiment.
  • the display unit 1018 may include various types of components, such as Liquid Crystal Display (LCD) and Organic Light Emitting Diodes (OLED).
  • the display unit 1018 may be configured to be connected by wire to internal components of the user terminal 1010, and may be configured to receive wireless signals through components such as the transceiver unit 1012 included in the user terminal 1010. It may be configured in a connected form.
  • the control unit 1014 may perform control to perform the operations of the user terminal 1010 described in the embodiment. Additionally, the control unit 1014 may include at least one processor configured to perform operations of the user terminal 1010.
  • the processor may include at least one of RAM, ROM, CPU, GPU (Graphics Processing Unit), and bus (BUS).
  • RAM, ROM, CPU and GPU, etc. can be connected to each other through a bus.
  • the CPU accesses memory and performs booting using the O/S stored in the memory. Then, various operations are performed using various programs, contents, data, etc. stored in the memory.
  • ROM stores a set of instructions for booting the system. For example, when a turn-on command is input to the user terminal 1010 and power is supplied, the CPU copies the OS stored in the memory to RAM according to the command stored in the ROM, executes the OS, and boots the system. When booting is complete, the CPU copies various programs stored in memory to RAM and executes the programs copied to RAM to perform various operations.
  • the GPU displays a UI screen in the area of the display unit 1018.
  • the GPU can generate a screen displaying an electronic document containing various objects such as content, icons, menus, etc.
  • the GPU calculates attribute values such as coordinates, shape, size, color, etc. for each object to be displayed according to the layout of the screen.
  • the GPU can create screens with various layouts including objects based on the calculated property values.
  • the screen generated by the GPU may be provided to the display unit 1018 and displayed in each area of the display unit 1018.
  • the user terminal 1010 may further include a speaker for event output, and a storage unit (not shown) that stores at least some of the information transmitted and received through the transceiver 1012 and information for the operation of the user terminal 1010. Poetry) may be further included.
  • the service server 1020 is a device on which an e-commerce server program or a delivery service information provision service program is running, and may include a transmitting and receiving unit 1022, a control unit 1024, and a storage unit 1026.
  • the transceiver 1022 can transmit and receive information to and from other nodes, including the user terminal 1010.
  • the control unit 1024 may perform control to perform the operations of the service server 1020 described in the embodiment. Additionally, the control unit 1024 may include at least one processor.
  • the service server 1020 may include a storage unit 1026 that stores at least some of the information transmitted and received through the transceiver 1022 and information for the operation of the service server 1020.

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Abstract

La présente invention concerne un procédé pour fournir des informations à partir d'un serveur de service, le procédé comprenant les étapes consistant à : acquérir un mot-clé à partir d'un terminal utilisateur ; identifier une pluralité d'articles correspondant au mot-clé ; identifier un premier sous-ensemble d'articles, auquel un avantage de remise d'adhérent est appliqué, parmi la pluralité d'articles ; fournir une première page comprenant une liste de la pluralité d'articles et un objet montrant des informations de remise concernant chacun des articles du premier sous-ensemble ; acquérir, à partir d'un premier utilisateur, une première entrée correspondant à l'objet ; et fournir une seconde page en réponse à la première entrée, la seconde page montrant des informations concernant les prix réguliers et les prix remisés des articles associés à l'objet.
PCT/KR2022/007993 2022-06-02 2022-06-07 Procédé et dispositif pour fournir des informations de remise WO2023234452A1 (fr)

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KR1020220067438A KR102713459B1 (ko) 2022-06-02 2022-06-02 할인 정보를 제공하는 방법 및 장치
KR10-2022-0067438 2022-06-02

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