WO2023058806A1 - Procédé et dispositif pour fournir des pages web comprenant des informations d'article - Google Patents

Procédé et dispositif pour fournir des pages web comprenant des informations d'article Download PDF

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Publication number
WO2023058806A1
WO2023058806A1 PCT/KR2021/014546 KR2021014546W WO2023058806A1 WO 2023058806 A1 WO2023058806 A1 WO 2023058806A1 KR 2021014546 W KR2021014546 W KR 2021014546W WO 2023058806 A1 WO2023058806 A1 WO 2023058806A1
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user
users
page
item
information
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PCT/KR2021/014546
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English (en)
Korean (ko)
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장현아
봉재진
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쿠팡 주식회사
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Publication of WO2023058806A1 publication Critical patent/WO2023058806A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0609—Buyer or seller confidence or verification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • An embodiment of the present invention relates to an information providing method and apparatus for providing a page, and more particularly, to a method for providing another page for inviting other users to receive a page providing item information according to the characteristics of an item. and devices.
  • E-commerce service providers may sell exclusive items that are not provided by third-party services as items related to the artist's content.
  • the value of exclusive items may decrease, and there is a risk that exclusive items will soon be sold out. Accordingly, it is necessary to add marketing elements while raising the entry barrier for purchasing exclusive items by setting the entry conditions of the page so that the page selling exclusive items is provided only to users who meet specific conditions, not all users. .
  • Republic of Korea Patent Publication No. 2020-0003660 is an invention for an item providing device and method, and discloses a method for providing a user with an interface inviting other users to open a gacha.
  • Prior literature discloses a configuration for selecting a member or group for invitation to open a gacha in a game, but a configuration for delivering an invitation message related to a service to other users to enter a specific page, and further receiving the message
  • a configuration for providing a specific page according to a user's input is not disclosed.
  • An embodiment of the present invention has been proposed to solve the above-described problem, and provides a link to one or more second users according to a first user's input for selecting one or more second users from among a plurality of other users on a second page.
  • An object of the present invention is to provide a first page to a first user by transmitting a message including a message and obtaining a third input received based on a link from a specific number of second users.
  • an information providing method in a service server includes obtaining a first input of a first user for requesting a first page associated with an item; providing a second page including information on a plurality of other users related to the first user according to the first input when the item is a specific type of item; obtaining a second input from the first user to select one or more second users from among the plurality of other users on the second page; transmitting an invitation message including a link to the selected one or more second users; obtaining third inputs received based on the link from a specific number of second users among the one or more second users; and providing the first page to the first user according to the third input of the specific number.
  • the first page is characterized in that information of a plurality of items including the item is displayed.
  • the invitation message may include at least one of information about the first user and information about the item.
  • the first page is provided only to the first user satisfying a specific condition
  • the specific condition includes obtaining the third input from the specific number of second users.
  • the link includes a link to a third page for membership subscription
  • the third input includes an input for membership subscription corresponding to the third page
  • the information on the plurality of other users includes first identification information of the plurality of other users obtained from the terminal of the first user, and the third input is the second user's second identification information.
  • Including identification information, and providing the first page may include comparing the first identification information and the second identification information; and confirming that the third input is obtained from the second user according to the comparison; and providing the first page to the first user when it is confirmed that the third input is obtained from the specific number of second users.
  • the information providing method further includes storing mapping information between the first user and the one or more second users in a database, wherein the mapping information corresponds to each of the one or more second users. and includes one or more identifiers, and each of the links transmitted to the one or more second users each further includes the one or more identifiers.
  • the providing of the first page may include determining that the third input has been obtained from the specific number of second users based on the mapping information and the one or more identifiers; and providing the first page to the first user according to the determination.
  • the specific number is characterized in that it is determined according to the item associated with the first page.
  • the specific number is characterized in that it is determined according to the first user.
  • a notification may be provided to the first user on the second page according to the specific number of third inputs.
  • the information providing method further comprises updating information about the one user in the second page as the third input is obtained from one of the one or more second users. characterized by
  • the information providing method includes providing a benefit to the first user when at least some of the specific number of second users purchase an item through the service provided by the service server. It is characterized by further including.
  • the information providing method further comprises providing a notification to the first user when a response is not received from at least one of the selected one or more second users for a predetermined period of time.
  • the information providing method includes checking content related to the item; and reproducing the content on the first page.
  • the area where the content is reproduced is located above the area displaying the name of the item on the first page, and the content includes a video associated with an artist.
  • a service server for providing information includes a transceiver for transmitting and receiving information with other devices; and obtaining a first input of a first user for controlling the transceiver and requesting a first page associated with an item, and when the item is a specific type of item, associated with the first user according to the first input.
  • a non-transitory computer-readable storage medium includes a medium configured to store computer-readable instructions, which, when executed by a processor, causes the processor to: obtaining a first input of a first user for requesting a first page; providing a second page including information on a plurality of other users related to the first user according to the first input when the item is a specific type of item; obtaining a second input from the first user to select one or more second users from among the plurality of other users on the second page; transmitting an invitation message including a link to the selected one or more second users; obtaining third inputs received based on the link from a specific number of second users among the one or more second users; and providing the first page to the first user according to the specific number of third inputs.
  • the service server sets a specific condition that the first user must satisfy in order to provide the first page to the first user, and the first user sends one or more other users to satisfy the specific condition.
  • the first user can easily determine one or more second users among a plurality of other users to send the message to, and conveniently send the message to the selected one or more second users. can be sent.
  • the service provided by the service server may be promoted to one or more second users who have received the message.
  • content associated with an item may include music, video, album, performance, movie, etc. of an artist associated with the item, and the service server reproduces such content on the first page so that the item becomes It is possible to emphasize to the user that it is related to the content, induce the user's interest in the item, and continuously promote the item.
  • the content related to the item is the content related to the artist, a user who is a fan of the artist can be expected to actively purchase and promote the item.
  • the service server updates information on one user in the second page according to obtaining a third input from one of the one or more second users, and the first user is the first user. 2 You can conveniently check the user's response.
  • FIG. 1 is a diagram schematically illustrating the configuration of an information providing system for providing a page according to an embodiment of the present invention.
  • FIG. 2 is a sequence diagram illustrating information exchange and corresponding operations of nodes related to an information providing method for providing a page according to an embodiment of the present invention.
  • 3A to 3D are exemplary diagrams illustrating a first page associated with a specific type of item and a second page for obtaining an input for entering the first page from a user according to an embodiment of the present invention.
  • 4A to 4C are a first page displaying information on a plurality of items including a specific type of item and a second page for obtaining an input for entering the first page from a user according to an embodiment of the present invention. It is an exemplary diagram showing.
  • FIG. 5 is a flowchart illustrating a flow of an information providing method for providing a page according to an embodiment of the present invention.
  • FIG. 6 is a diagram illustrating some components of a system for providing information according to an embodiment of the present invention.
  • each block of the process flow chart diagrams and combinations of the flow chart diagrams can be performed by computer program instructions.
  • These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment are described in the flowchart block(s). It creates means to perform functions.
  • These computer program instructions may also be stored in a computer usable or computer readable memory that can be directed to a computer or other programmable data processing equipment to implement functionality in a particular way, such that the computer usable or computer readable memory
  • the instructions stored in are also capable of producing an article of manufacture containing instruction means that perform the functions described in the flowchart block(s).
  • the computer program instructions can also be loaded on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to generate computer or other programmable data processing equipment. Instructions for performing processing equipment may also provide steps for performing the functions described in the flowchart block(s).
  • each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is possible for the functions mentioned in the blocks to occur out of order. For example, two blocks shown in succession may in fact be executed substantially concurrently, or the blocks may sometimes be executed in reverse order depending on their function.
  • ' ⁇ unit' used in this embodiment means software or a hardware component such as FPGA or ASIC, and ' ⁇ unit' performs certain roles.
  • ' ⁇ part' is not limited to software or hardware.
  • ' ⁇ bu' may be configured to be in an addressable storage medium and may be configured to reproduce one or more processors. Therefore, as an example, ' ⁇ unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables.
  • components and ' ⁇ units' may be combined into smaller numbers of components and ' ⁇ units' or further separated into additional components and ' ⁇ units'.
  • components and ' ⁇ units' may be implemented to play one or more CPUs in a device or a secure multimedia card.
  • FIG. 1 is a diagram schematically illustrating the configuration of an information providing system for providing a page according to an embodiment of the present invention.
  • an information providing system may include a user terminal 110 of a first user, a service server 120 and one or more user terminals 130 of a second user.
  • E-commerce users may access the service server 120 using the user terminals 110 and 130 .
  • the user terminals 110 and 130 have an e-commerce application installed, can access the service server 120 under the control of the application, and can use e-commerce based on information exchange with the service server 120.
  • the user terminals 110 and 130 may be mobile devices such as smart phones and tablet PCs or static devices such as desktop PCs, and any device capable of installing and executing an e-commerce application may be used as the user terminals 110 and 130 without limitation. can be used
  • the service server 120 communicates with the user terminals 110 and 130 and may provide information related to electronic commerce to the user terminals 110 and 130 .
  • the service server 120 may provide a list of items as a database search result or provide detailed information of each item stored in the database.
  • entities related to the service operated by the service server 120 can purchase products and manage delivery. may transmit purchase information and delivery address information about the purchased item.
  • a first user using the e-commerce service may transmit a message to one or more second users through the service server 120, and the message may include, for example, a message requesting subscription for membership provided by the service.
  • the first user may provide the service server 120 with an input for selecting one or more second users from among a plurality of other users through the user terminal 110, and the service server 120 may provide the input obtained from the first user.
  • a message including a link may be transmitted to the user terminal 130 of one or more second users selected according to the above, and the link may include a link to a page for membership subscription of the second user.
  • One or more second users receiving the message may provide input to the service server 120 based on the link through the user terminal 130, and the service server 120 may provide the user of the first user according to the received input.
  • a page may be provided to the terminal 110 .
  • the service server 120 may mediate information exchange between a first user and one or more second users.
  • Information exchange of each component of the information providing system according to an embodiment of the present invention will be described in detail with reference to FIG. 2 .
  • three user terminals 130 of the second user are shown in FIG. 1 , it should be noted that this is only exemplary and one or more user terminals 130 may be included.
  • FIG. 2 is a sequence diagram illustrating information exchange and corresponding operations of nodes related to an information providing method for providing a page according to an embodiment of the present invention.
  • FIG. 2 a method for exchanging information between a user terminal of a first user, a service server, and one or more user terminals of a second user and operating at each node according to an embodiment of the present invention is disclosed.
  • the service server may receive a request for a first page associated with an item from a user terminal of a first user.
  • the first page may be a page displaying detailed information of one item or a page displaying information of a plurality of items including the item.
  • the first page may include a page providing content related to an artist.
  • the service server may check an item related to the content from the content related to the artist (eg, the artist's song, album, performance video, etc.), and display detailed information on the item related to the content for sale on the first page.
  • the item may include food included in the artist's song title or lyrics.
  • the service server may induce a user's interest in the item and obtain a publicity effect of the item by associating the item with the artist.
  • the service server can check the content associated with the item and play the content on the first page.
  • the content related to the item may include music, video, album, performance, movie, etc. of an artist related to the item, and the service server emphasizes to the user that the item is related to the content by playing the content on the first page, and It induces user's interest in and can promote the item continuously.
  • the content related to the item is the content related to the artist, a user who is a fan of the artist can be expected to actively purchase and promote the item.
  • the area where the content is reproduced may be located above the area displaying the name of the item on the first page.
  • the first page is a page displaying detailed information of an item, unlike conventional services in which an area displaying an image of an item is usually located at the top of an area displaying the name of an item, according to an embodiment of the present invention, By playing content related to the item in the upper area of the area displaying the name of the item, it is possible to emphasize that the item is related to the content, induce user interest, and allow users who prefer the content to be played to have a positive view of the item. can make an impression.
  • the first page may be a page displaying information of a plurality of items including the item.
  • the plurality of items may include, for example, a first item related to content of a first artist and a second item related to content of a second artist.
  • the user may enter a page displaying detailed information of the first item by clicking an area corresponding to the first item on the first page. If the first page is a page displaying information on a plurality of items, content related to each item (for example, an artist's song, album, performance video, etc.) is played back at the top of the area displaying the name of each item. can Through this, the user can enjoy content associated with each of a plurality of items on the first page, click an item associated with a desired content to enter a page displaying detailed information of the item, and decide to purchase the item.
  • content related to each item for example, an artist's song, album, performance video, etc.
  • the service server may generate a second page including information on a plurality of other users associated with the first user according to the first input. If the item is a specific type of item, the service server may set an entry condition for the first page associated with the item, and the specific type of item may include exclusive items not provided by other services as items related to the artist's content.
  • the entry condition of the first page is that a user who wants to enter the first page sends an invitation message to one or more other users, the invitation message includes a link leading to a membership sign-up page, and the invitation message is received.
  • the service server may be set that a certain number (eg, two) of one or more other users complete membership subscription through a link included in the message in response to the invitation.
  • the service server sets an entry condition for a page related to an item related to the artist's content to differentiate an item related to the artist's content from other items, and a user who wants to purchase an item related to the artist's content can use the membership of another user. It can motivate to encourage subscription, and consequently increase the number of membership subscribers.
  • the service server may directly provide the first page associated with the item to the first user without generating the second page.
  • the service server may generate a second page including information on a plurality of other users associated with the first user according to the first input.
  • as an entry condition for the first page it may be set that the first user sends an invitation message to one or more other users, and the service server allows the first user to select a user to send an invitation message to.
  • information on a plurality of other users may be retrieved from a phone book stored in the user terminal of the first user.
  • the plurality of other users may include users with whom the first user has a special relationship (eg, add friend, follow, etc.) in a specific online service.
  • the second page may include information including a plurality of other users' names, photos, phone numbers, and the like, and objects corresponding to each of the plurality of other users, and the first user may include an object (eg, "Invite" button), a message (eg, an invitation message including a link to a membership sign-up page) may be transmitted to a user corresponding to the object.
  • an object eg, "Invite” button
  • a message eg, an invitation message including a link to a membership sign-up page
  • the service server may provide the generated second page to the user terminal of the first user.
  • the first user may view the second page received from the service server through the display unit of the user terminal and determine one or more second users to select from among a plurality of other users to transmit the message.
  • the service server may receive a request for selecting one or more second users from among a plurality of other users from the user terminal of the first user.
  • the first user may provide a second input for selecting one or more second users from among a plurality of other users on the second page through the user terminal.
  • the second page may include objects corresponding to each of a plurality of other users, and the first user inputs a corresponding object (eg, an “invite” button) to allow the service server to
  • a second input may be provided to transmit a message (eg, an invitation message including a link to a membership sign-up page) to a user corresponding to the object.
  • the input may include a touch input on an object.
  • the service server may transmit an invitation message including a link to user terminals of one or more selected second users.
  • the service server may transmit an invitation message including a link to user terminals of one or more second users selected based on the second input of the first user, and the link may be, for example, a link to a third page for membership registration.
  • the link may be, for example, a link to a third page for membership registration.
  • the second user may enter a third page by clicking the link, and may provide a third input for membership registration on the third page.
  • the service server may transmit an invitation message including a link to the user terminal of one or more selected second users, and the invitation message may include information about content associated with the item.
  • the invitation message may include not only a link corresponding to a membership sign-up page, but also information about an artist related to an item associated with the first page, information about an artist, photos, music, videos, information about the first page, and the like. there is.
  • the service server may increase the incentive for the second user who receives the invitation message to join the membership by including information on content related to the item in the invitation message.
  • the service server since the first page, which only some users are allowed to enter, is difficult to be easily known to other users, information about the first page is included in the invitation message to publicize the first page to the second user receiving the invitation message. can
  • the service server may receive a subscription request corresponding to a link from user terminals of a specific number of second users among one or more second users.
  • the second user may provide a third input corresponding to the link through the user terminal, and the third input may include a membership subscription request corresponding to the link.
  • the service server may confirm that the first user has received a subscription request corresponding to the link from user terminals of a predetermined number of second users among one or more users to whom the message has been transmitted.
  • the specific number may be determined according to an item associated with the first page.
  • the first page is a page related to an item
  • the item is an item related to an artist's content
  • the service server needs to increase the entry barrier to the first page associated with the item, and the specific number, that is, one or more second users receiving a link from the first user to enter the first page.
  • the number of second users who need to provide the third input may be set high (eg, 7).
  • the first page is a page related to an item
  • the item is an item related to contents of a new artist who is not yet well known.
  • the service server needs to allow many users to enter the first page by lowering the entry barrier to the first page associated with the item, and increase the publicity effect for the artist.
  • the number of second users to whom the third input should be provided may be set low (eg, one person). In this way, by adaptively determining the number of second users to provide the third input in consideration of the item associated with the first page, or in consideration of the prominence of the content of the artist associated with the item, Can improve user experience.
  • the notability of an artist's content may be determined based on sales of one or more items associated with the artist.
  • the specific number may be determined according to the first user. For example, consider a case in which the first user has already sent an invitation message including a link to one or more other users, or a case in which the first user has a history of purchasing an item related to a specific artist for a certain amount or more. can In this case, a benefit of reducing the number of second users who need to provide a third input among one or more second users receiving a link from the first user to enter the first page may be provided. In this way, by determining the specific number in consideration of the history of the first user who wants to enter the first page, the first user's service satisfaction can be improved, and as a result, the user experience can be improved.
  • the service server may provide the first page to the user terminal of the first user according to a specific number of third inputs.
  • the third input may include a membership subscription request corresponding to the link.
  • the first page may be provided only to first users satisfying a specific condition, and the specific condition may include obtaining third inputs from a specific number of second users.
  • the service server may determine that a specific number of third inputs have been obtained from a specific number of second users, determine that a provision condition for the first page has been met, and provide the first page to the user terminal of the first user. there is.
  • the service server sets a specific condition that the first user must satisfy in order to provide the first page to the first user, and causes the first user to send a message to one or more other users to satisfy the specific condition.
  • the first user can easily determine one or more second users to send a message from among a plurality of other users, and conveniently transmit the message to the selected one or more second users.
  • the service provided by the service server may be promoted to one or more second users who have received the message.
  • the service server may transmit an invitation message including a link to one or more second users selected by the first user, and the invitation message may include information about the first user.
  • the link may include a URL containing information such as an identifier for the first user. The second user receiving the link may click the link and request a page of the address corresponding to the link from the service server, and the service server may receive the link transmitted from the first user through the information about the first user included in the link. and, based on this, update information of the first user.
  • the first user may transmit a link including information of the first user to one or more second users as an invitation message, and when one of the one or more second users receiving the link clicks the link, the service The server may display an indicator to the first user indicating that one of the second users has accepted the first user's invitation.
  • the service server needs to determine whether the user to whom the first user sent the link is the same as the user who provided the input based on the link.
  • the information on a plurality of other users includes first identification information of a plurality of other users obtained from the first user, and the third input is the second identification information of the second user. information may be included.
  • the service server compares the first identification information and the second identification information, confirms that the third input is obtained from the second user according to the comparison, and confirms that the third input is obtained from the specific number of second users.
  • the first page may be provided to the first user.
  • the service server may compare the identification information of the two users to determine whether the user to whom the first user has sent the link and the user to whom the input has been provided based on the link are the same, the identification information being the phone numbers of the two users. can include In this way, the service server compares the first identification information of a plurality of other users with the second identification information of the second user obtained through the third input, thereby confirming that the third input is input from the second user, and converting this information It can be delivered to the first user.
  • the second user having received the link from the first user, provides the third input through another path rather than through the link.
  • a first user may transmit a link corresponding to a membership signup page to a second user, and the second user may enter the membership signup page through the received link and provide a third input for membership signup.
  • the second user may enter the membership subscription page through another path other than through the received link.
  • identification information of the user who has joined membership and identification information of the second user may be compared to determine the identity of the user who has joined membership and the second user.
  • the service server may store mapping information between the first user and one or more second users in a database, ,
  • the mapping information includes one or more identifiers corresponding to one or more second users, and each link transmitted to one or more second users may further include one or more identifiers together with information about the first user.
  • the service server generates temporary identifiers for one or more second users, includes information on the first user as well as temporary identifiers for each of the one or more second users in each link transmitted to the one or more second users, and Mapping information between user information and one or more temporary identifiers of second users may be stored in a database.
  • the service server determines the user who provided the third input and the second user who received the link through the temporary identifier included in the link and the mapping information stored in the database. is the same, so it can be determined that the third input is input from the second user. In this way, the service server may determine that the third input is obtained from a specific number of second users based on the mapping information and the one or more identifiers, and provide the first page to the first user according to the determination.
  • the service server can determine the identity between the user receiving the link and the user providing the third input without using separate information such as a phone number.
  • the service server may provide a benefit to the first user when at least some of the specific number of second users purchase an item through the service. For example, after receiving an invitation message including a membership sign-up link from the first user, the second user provides a third input corresponding to membership sign-up based on the link, and then the second user purchases an item through the service. If sales of the service are generated by doing so, incentives for this may be provided to the first user, or benefits may be provided to the first user by generating events such as provision of reserve money, provision of coupons, and improvement in membership level. In this way, by providing benefits to the first user as the second user invited by the first user generates sales in the service, the first user can be motivated to send invitation messages to more other users. .
  • the service server may provide a notification to the first user when a response is not received from at least one of the one or more selected second users for a certain period of time. For example, a first user selects three second users from among a plurality of other users on a second page and sends a link, but only one second user among the three second users provides a third input; A case in which there is no response from the remaining two second users may be considered. In this case, the service server provides a notification indicating that there is no response from the two second users to the first user, and transmits a link to another user who has not yet sent a message among a plurality of other users displayed on the second page.
  • the service server can efficiently provide information necessary for the first user to enter the first page, and as a result, improve the user experience. can make it
  • 3A to 3D are exemplary diagrams illustrating a first page associated with a specific type of item and a second page for obtaining an input for entering the first page from a user according to an embodiment of the present invention.
  • an exemplary page 300 provided to a first user instead of a first page when the first user provides a first input for requesting a first page (not shown) associated with an item is shown.
  • the first page may be a page displaying detailed information of an item
  • the item may be an item “hot sauce” included in the song title “hot sauce” of artist A.
  • the page 300 may be a page provided when a first user clicks an item “hot sauce” associated with a song of artist A on a page (not shown) displaying information on items associated with a plurality of artists.
  • the first page may be a page provided only to a user who satisfies an entry condition for the first page, and the page 300 may provide the first page to the first user requesting the first page only when certain conditions are met. and an area 301 displaying information about the number of other users who need to join membership according to the invitation of the first user.
  • the first user may request a second page for recommending a friend from the service server by clicking a button in the area 302 .
  • the song title “Hot Sauce” of “Artist A” shown in FIG. 3A is an example for helping understanding of the embodiment of the present specification, and other artists and contents may be associated with the item.
  • an exemplary second page 310 including information about a plurality of other users associated with a first user is shown.
  • the second page 310 may be a page provided when the service server obtains a first user's first input for requesting a first page (not shown) associated with an item.
  • the second page 310 may include an area 311 displaying information about a plurality of other users and an area 312 displaying objects corresponding to each of a plurality of other users.
  • area 311 displays information including names, phone numbers, and photos of a plurality of other users associated with the user, and area 312 is used to send messages to a plurality of other users. You can display an "invite" button for
  • the second page 310 may include an area 313 displaying response information of the second user to whom the first user has sent an invitation message including a link.
  • the first user "AAA” selects two users “DDD” and “FFF” of a plurality of other users through a second input on the second page 310, and includes links to "DDD" and "FFF". You can send an invitation message.
  • Area 313 includes response information about "DDD” and "FFF” invited by the first user, and through area 313, "DDD" has not yet entered any input in response to the received message.
  • “FFF” indicates that the third input has been provided based on the received link.
  • the service server updates information on one user on the second page 310, and the first user receives a response from the second user. You can conveniently check whether or not.
  • the first user may request the first page (not shown) by clicking the “purchase exclusive product” button displayed in the area 314 of the second page 310, but the current first Since there is only one second user who has subscribed to membership in response to the user's invitation, the button displayed in the area 314 is inactive because it does not meet the entry condition of two users.
  • an exemplary second page 310 including information about a plurality of other users associated with a first user is shown.
  • the second user "DDD" has completed membership subscription through the information displayed in the area 313, the button for requesting the first page is activated in the area 314, and the first user A notification 315 indicating that all second users invited by the user have joined the membership may be displayed.
  • the service server may efficiently and quickly provide information to the first user by providing a notification to the first user on the second page 310 according to a specific number of third inputs. Since the first user has satisfied the entry condition of the first page, he or she may request the first page related to the item from the service server by clicking the activated button of the area 314 .
  • an exemplary first page 320 displaying detailed information of an item is shown.
  • the first page 320 displays an area 321 for reproducing the content of an artist associated with an item, an area 322 for displaying the name of the item, a selling price of the item, shipping information, and the like. It may include an area 323 to do.
  • the area 321 for playing content associated with an item may be located above the area 322 displaying the name of the item, and the area 321 is an area for playing a song by artist A whose title is the item “Hot Sauce”. Alternatively, it may include a moving picture such as a music video of artist A's song titled "Hot Sauce”.
  • the service server can arouse the user's interest in the item and induce purchase of the item by confirming the contents of the artist associated with the item and reproducing the contents on the first page 320 .
  • the song title “Hot Sauce” of “Artist A” shown in FIG. 3D is an example for helping understanding of the embodiment of the present specification, and other artists and contents may be associated with the item.
  • 4A to 4C are a first page displaying information on a plurality of items including a specific type of item and a second page for obtaining an input for entering the first page from a user according to an embodiment of the present invention. It is an exemplary diagram showing.
  • FIG. 4A an exemplary page provided to the first user instead of the first page when the first user provides a first input for requesting a first page (not shown) displaying information on a plurality of items ( 400) is shown.
  • the page 400 is provided to the first user requesting the first page by explaining that the first page can be provided only when certain conditions are met and according to the invitation of the first user. You can display information about how many other users need to sign up for membership.
  • the song title “Hot Sauce” of “Artist A” shown in FIG. 4A is an example for helping understanding of the embodiment of the present specification, and other artists and contents may be associated with the item.
  • the second page 410 may be a page provided by the service server upon obtaining a first user's first input for requesting a first page (not shown) displaying information on a plurality of items. there is. Similar to the second page 310 shown in FIG. 3B, the second page 410 includes an area displaying information about a plurality of other users, an area displaying objects corresponding to each of a plurality of other users, and an invitation message. It may include an area displaying response information of the second user who has transmitted , and an area including a button for requesting the first page.
  • a first page 420 displaying information on a plurality of items including an item of a first user-specified type is shown.
  • a specific type of item may include an exclusive item associated with an artist's content
  • a plurality of items may include an item associated with a plurality of contents of a plurality of artists.
  • An area 421 of the first page 420 may display information on items associated with each of a plurality of artists (eg, artist A, artist B, artist C, etc.), and the user may view an area corresponding to each item. You can enter a page displaying detailed information of an item by clicking .
  • content of each of a plurality of artists may be reproduced in the area 421 of the first page 420 .
  • the song title “Hot Sauce” of “Artist A” shown in FIG. 4C is an example for helping understanding of the embodiment of the present specification, and other artists and contents may be associated with the item.
  • FIG. 5 is a flowchart illustrating a flow of an information providing method for providing a page according to an embodiment of the present invention.
  • the service server may obtain a first user's first input for requesting a first page associated with an item.
  • the first page may be a page displaying detailed information of one item or a page displaying information of a plurality of items including the item.
  • the service server may provide a second page including information on a plurality of other users related to the first user according to the first input. If the item is a specific type of item, the service server may set an entry condition for the first page associated with the item, and the specific type of item may include exclusive items not provided by other services as items related to the artist's content.
  • the entry condition of the first page is that a user who wants to enter the first page sends an invitation message to one or more other users, the invitation message includes a link leading to a membership sign-up page, and the invitation message is received.
  • the service server sets an entry condition for a page related to an item related to the artist's content to differentiate an item related to the artist's content from other items, and a user who wants to purchase an item related to the artist's content can use the membership of another user. It can motivate to encourage subscription, and consequently increase the number of membership subscribers.
  • the service server may obtain a second input corresponding to a second page for selecting one or more second users from among a plurality of other users from the first user.
  • the second page may include an object corresponding to each of a plurality of other users, and the first user clicks or taps an object (eg, an “invite” button), so that the service server initiates the object.
  • a second input may be provided to send a message (eg, an invitation message including a link to a membership sign-up page) to the user corresponding to .
  • the service server may transmit an invitation message including a link to one or more selected second users.
  • the service server may transmit a message including a link to user terminals of one or more second users selected based on the second input of the first user, and the link may include, for example, a link to a third page for membership registration.
  • the link may include, for example, a link to a third page for membership registration.
  • the second user may enter a third page by clicking the link, and may provide a third input for membership registration on the third page.
  • the service server may obtain third inputs received based on links from a specific number of second users among one or more second users.
  • the service server may determine that the first user has obtained the third input from a predetermined number of second users among one or more users who have sent the link.
  • the specific number may be determined according to items associated with the first page or according to the first user.
  • the service server may provide the first page to the first user according to a specific number of third inputs.
  • the first page may be provided only to first users satisfying a specific condition, and the specific condition may include obtaining third inputs from a specific number of second users.
  • the service server may determine that a specific number of third inputs have been obtained from a specific number of second users, determine that a provision condition for the first page has been met, and provide the first page to the user terminal of the first user. there is. In this way, the service server sets a specific condition that the first user must satisfy in order to provide the first page to the first user, and causes the first user to send a message to one or more other users to satisfy the specific condition.
  • the first user can easily determine one or more second users to send a message from among a plurality of other users, and conveniently transmit the message to the selected one or more second users.
  • the service provided by the service server may be promoted to one or more second users who have received the message.
  • FIG. 6 is a diagram illustrating some components of a system for providing information according to an embodiment of the present invention.
  • a system for providing information includes a user terminal 610 and a service server 620 capable of communicating with each other.
  • the user terminal 610 may execute an e-commerce client program or a food delivery client program, and may include a transceiver 612, a controller 614, an input unit 616, and a display unit 618.
  • the transmission/reception unit 612 may transmit/receive information with other nodes including the service server 620 .
  • the transceiver 612 may perform communication with various types of external devices according to various types of communication methods.
  • the transceiver 612 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip.
  • the Wi-Fi chip and the Bluetooth chip may perform communication using a WiFi method and a Bluetooth method, respectively.
  • various connection information such as an SSID and a session key may be first transmitted and received, and various information may be transmitted and received after a communication connection is established using the same.
  • the wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, ZigBee, 3rd Generation (3G), 3rd Generation Partnership Project (3GPP), and Long Term Evolution (LTE).
  • the NFC chip refers to a chip that operates in a Near Field Communication (NFC) method using a 13.56 MHz band among various RF-ID frequency bands such as 135 kHz, 13.56 MHz, 433 MHz, 860 to 960 MHz, and 2.45 GHz.
  • NFC Near Field Communication
  • the input unit 616 may receive a user's input and may include a touch screen, a microphone, and buttons.
  • the input unit 616 may receive various commands from the user.
  • the input unit 616 may be implemented in various ways, such as a key or a touch panel.
  • the keys may include various types of keys such as mechanical buttons and wheels formed in various regions such as the front, side, or rear surfaces of the main body of the user terminal 610 .
  • the touch panel may detect a user's touch input and output a touch event value corresponding to the sensed touch signal.
  • the touch screen When a touch screen is configured by combining a touch panel with a display panel, the touch screen may be implemented with various types of touch sensors such as a capacitive type, a resistive type, and a piezoelectric type.
  • the capacitive type is a method of calculating touch coordinates by detecting microelectricity caused by a user's body when a part of the user's body touches the touch screen surface by using a dielectric coated on the surface of the touch screen.
  • the pressure-sensitive type includes two electrode plates embedded in the touch screen, and calculates touch coordinates by sensing that when a user touches the screen, the top and bottom plates of the touched point are in contact and current flows.
  • a touch event occurring in a touch screen may be mainly generated by a human finger, but may also be generated by an object made of a conductive material capable of applying capacitance change.
  • the display unit 618 may display information related to the operation of the user terminal 610 and may display a page including the information described in the embodiment.
  • the display unit 618 may include various types of components such as liquid crystal display (LCD) and organic light emitting diodes (OLED).
  • the display unit 618 may be configured in a form connected to internal components of the user terminal 610 by wire, and may be configured in a wireless communication mode through a configuration such as the transmission/reception unit 612 included in the user terminal 610. It may be configured in a form connected to.
  • the control unit 614 may perform control to perform the operation of the user terminal 610 described in the embodiment. Also, the control unit 614 may include at least one processor configured to perform the operation of the user terminal 610 .
  • the processor may include at least one of RAM, ROM, CPU, GPU (Graphic Processing Unit), and bus (BUS).
  • RAM, ROM, CPU and GPU, etc. can be connected to each other through a bus.
  • the CPU accesses the memory and performs booting using the O/S stored in the memory. In addition, various operations are performed using various programs, contents, data, etc. stored in the memory.
  • the ROM stores instruction sets for system booting. For example, when a turn-on command is input to the user terminal 610 and power is supplied, the CPU may copy the OS stored in the memory to the RAM according to the command stored in the ROM, and execute the OS to boot the system.
  • the CPU copies various programs stored in the memory to the RAM, and executes the programs copied to the RAM to perform various operations.
  • the GPU displays the UI screen in the area of the display unit 618 .
  • the GPU may create a screen displaying an electronic document including various objects such as content, icons, and menus.
  • the GPU calculates attribute values such as coordinate values, shape, size, and color of each object to be displayed according to the layout of the screen.
  • the GPU may create screens of various layouts including objects based on the calculated attribute values.
  • the screen generated by the GPU may be provided to the display unit 618 and displayed in each area of the display unit 618 .
  • the user terminal 610 may further include a speaker for event output, and a storage unit (not shown) for storing at least some of the information transmitted and received through the transceiver 612 and information for operation of the user terminal 610. city) may be further included.
  • the service server 620 is a device on which an electronic commerce server program or a food delivery service program is executed, and may include a transceiver 622 , a control unit 624 , and a storage unit 626 .
  • the transmission/reception unit 622 may transmit/receive information with other nodes including the user terminal 610 .
  • the control unit 624 may perform control to perform the operation of the service server 620 described in the embodiment. Also, the controller 624 may include at least one processor.
  • the service server 620 may include a storage unit 626 that stores at least a part of information transmitted and received through the transmission and reception unit 622 and information for operation of the server 620 .

Abstract

La présente invention concerne un procédé pour fournir des informations dans un serveur de services pour fournir des pages Web, le procédé comprenant les étapes consistant à : acquérir une première entrée d'un premier utilisateur pour demander une première page Web associée à un article ; lorsque l'article est un type spécifique d'article, fournir une seconde page Web comprenant des informations concernant une pluralité d'autres utilisateurs associés au premier utilisateur en réponse à la première entrée ; acquérir, à partir du premier utilisateur, des secondes entrées pour sélectionner un ou plusieurs deuxièmes utilisateurs parmi la pluralité d'autres utilisateurs sur la seconde page Web ; transmettre, au ou aux deuxièmes utilisateurs sélectionnés, un message d'invitation comprenant un lien ; acquérir des troisièmes entrées reçues d'un nombre spécifique des deuxièmes utilisateurs parmi le ou les deuxièmes utilisateurs sur la base du lien ; et fournir la première page Web au premier utilisateur en réponse au nombre spécifique des troisièmes entrées.
PCT/KR2021/014546 2021-10-08 2021-10-19 Procédé et dispositif pour fournir des pages web comprenant des informations d'article WO2023058806A1 (fr)

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