WO2023027224A1 - Procédé et appareil pour fournir des informations de groupage d'éléments - Google Patents

Procédé et appareil pour fournir des informations de groupage d'éléments Download PDF

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Publication number
WO2023027224A1
WO2023027224A1 PCT/KR2021/011660 KR2021011660W WO2023027224A1 WO 2023027224 A1 WO2023027224 A1 WO 2023027224A1 KR 2021011660 W KR2021011660 W KR 2021011660W WO 2023027224 A1 WO2023027224 A1 WO 2023027224A1
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Prior art keywords
information
item
sub
page
items
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PCT/KR2021/011660
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English (en)
Korean (ko)
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카델프라카쉬
강구
장기웅
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쿠팡 주식회사
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Publication of WO2023027224A1 publication Critical patent/WO2023027224A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/08—Insurance

Definitions

  • An embodiment of the present specification relates to a method and apparatus for providing grouping information of an item, and in detail, provides a first page including group information including a main item and one or more sub-items grouped with the main item, A method and apparatus for providing a second page including selected set information including sub-items and main items selected according to a user input corresponding to the first page.
  • E-commerce companies need to manage a plurality of products with related characteristics as a group, display them together on a page displaying product information, and store and manage group information and discount information corresponding to the group information in a database. there is.
  • group information of multiple products is continuously maintained in a series of processes from product information search to purchase, such as product detail information page, shopping cart page, payment page, etc., and some of the products included in the group are added and Even in the case of deletion, it is necessary to maintain and display product group information, and to accurately display discount information that changes according to the addition or deletion of some products.
  • Korean Patent Publication No. 2015-0108803 relates to an electronic product sales system and service method, and discloses a configuration that provides an electronic product sales service in which a seller can actively carry out marketing such as discounts on bundled products or linked products. , does not disclose a feature of displaying and maintaining group information of a plurality of products on a product detail information page, a shopping cart page, a payment page, and the like.
  • An embodiment of the present specification is proposed to solve the above-described problem, and according to a first page including group information including a main item and sub-items grouped with the main item, and a user input corresponding to the first page A method and apparatus for providing a second page including selected set information.
  • a method for providing item information from a server includes obtaining main item information; Receiving group information including the main item and one or more sub-items grouped with the main item from a first database based on the main item information; providing a first page including at least some of the one or more sub-items and the main item; obtaining selected set information including a sub-item selected according to a first user input corresponding to the first page and the main item; and providing a second page including the selected set information according to a second user input.
  • At least some of the one or more sub-items and the main item are grouped and displayed in a first area on the first page, and the selected sub-item and the main item included in the selected set information are It is characterized in that they are grouped and displayed in the second area on the second page.
  • the method may include requesting information from a second database based on the group information and the selected set information; and receiving first promotion information corresponding to the group information and second promotion information corresponding to the selected set information from the second database, wherein the first page includes detailed information about the main item and The first promotion information may be further included, and the second page may further include the second promotion information.
  • the first user input may include an input to add the selected item to a shopping cart or a payment input to purchase the selected item.
  • the group information includes seller information on the main item and the one or more sub-items, and the seller of the one or more sub-items grouped with the main item is the same as the seller of the main item.
  • At least a part of relationship information of the one or more sub-items grouped with the main item included in the first page is maintained in the second page.
  • the one or more sub-items are determined according to the main item, and when the main item is a first type of item, the one or more sub-items include insurance information associated with the main item.
  • the method may further include checking an item that is not grouped among items included in the second page; requesting information from the second database based on the first sub-item and the selected set information when the non-grouped item corresponds to a first sub-item among the one or more sub-items included in the group information; ; and receiving alternative promotion information corresponding to the first sub-item and the selected set information from the second database, wherein the second page further includes the alternative promotion information.
  • the method may further include replacing the non-grouped items included in the second page with the first sub-items according to a third user input corresponding to the alternative promotion information.
  • the method further includes obtaining a fourth user input for updating the selected set information to subset information in the second page; requesting information from the second database based on the subset information; The step of receiving promotion information corresponding to the subset information from the second database, wherein the subset information includes the main item, and the second page includes promotion information corresponding to the subset information. It is characterized in that it further comprises.
  • the method may include receiving changed promotion information corresponding to the group information from the second database when the first promotion information corresponding to the group information is changed; and displaying the changed promotion information on the first page.
  • the method may further include: searching the first database for group information associated with non-grouped items among items included in the second page; requesting information from the second database based on the searched group information; and receiving additional promotion information corresponding to the searched group information from the second database, wherein the second page further includes the additional promotion information.
  • a server providing information of an item according to an embodiment of the present invention includes a first database; transceivers that send and receive information to and from other devices; and controlling the transceiver, obtaining main item information, and receiving group information including the main item and one or more sub items grouped with the main item from a first database based on the main item information, A first page including at least some of the one or more sub-items and the main item is provided, and according to a first user input corresponding to the first page, selected set information including the selected sub-item and the main item is obtained. and a processor providing a second page including the selected set information according to a second user input.
  • a non-transitory computer readable storage medium includes a medium configured to store computer readable instructions, and when the computer readable instructions are executed by a processor, the processor: Main item information obtaining; Receiving group information including the main item and one or more sub-items grouped with the main item from a first database based on the main item information; providing a first page including at least some of the one or more sub-items and the main item; obtaining selected set information including a sub-item selected according to a first user input corresponding to the first page and the main item; and providing a second page including the selected set information according to a second user input.
  • the main item and the selected sub-item are displayed on the second page.
  • grouping and displaying them together it is possible to increase the association between multiple pages so that users can more intuitively grasp group information including the main item and one or more sub-items, improve the user experience, and allow the user to purchase the main item. It can also induce sub-items to be purchased together.
  • the server stores relationship information of main items and sub-items displayed on a plurality of pages in a data structure of the same format, for example, a product detail page, a shopping cart page, a payment page,
  • a product such as an order page
  • the server displays alternative promotion information that the user can additionally obtain by replacing non-grouped items with the same type of first sub-item on the second page, so that the user can receive a further discounted price. It is possible to improve user satisfaction and improve user experience by guiding them to purchase the same product.
  • FIG. 1 is a diagram schematically illustrating the configuration of a system for providing grouping information of items according to an embodiment of the present invention.
  • FIG. 2 is a sequence diagram illustrating information exchange of each node related to a method of providing grouping information of an item according to an embodiment of the present invention and corresponding operations.
  • FIG. 3 is a sequence diagram illustrating information exchange and corresponding operations of nodes related to a method of providing grouping information of items according to another embodiment of the present invention.
  • FIG. 4 is a diagram schematically illustrating group information including a main item and a sub item according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a first page including group information according to an embodiment of the present invention.
  • 6A to 6B are diagrams illustrating a second page including set information selected for addition to a shopping cart according to an embodiment of the present invention.
  • FIG. 7 is a diagram illustrating a second page including set information selected for payment according to an embodiment of the present invention.
  • FIG. 8 is a flowchart illustrating the flow of a method of providing grouping information of items according to an embodiment of the present invention.
  • FIG. 9 is a diagram illustrating some components of a system for providing grouping information of items according to an embodiment of the present invention.
  • each block of the process flow chart diagrams and combinations of the flow chart diagrams can be performed by computer program instructions.
  • These computer program instructions may be embodied in a processor of a general purpose computer, special purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment are described in the flowchart block(s). It creates means to perform functions.
  • These computer program instructions may also be stored in a computer usable or computer readable memory that can be directed to a computer or other programmable data processing equipment to implement functionality in a particular way, such that the computer usable or computer readable memory
  • the instructions stored in are also capable of producing an article of manufacture containing instruction means that perform the functions described in the flowchart block(s).
  • the computer program instructions can also be loaded on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to generate computer or other programmable data processing equipment. Instructions for performing processing equipment may also provide steps for performing the functions described in the flowchart block(s).
  • each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). It should also be noted that in some alternative implementations it is possible for the functions mentioned in the blocks to occur out of order. For example, two blocks shown in succession may in fact be executed substantially concurrently, or the blocks may sometimes be executed in reverse order depending on their function.
  • ' ⁇ unit' used in this embodiment means software or a hardware component such as FPGA or ASIC, and ' ⁇ unit' performs certain roles.
  • ' ⁇ part' is not limited to software or hardware.
  • ' ⁇ bu' may be configured to be in an addressable storage medium and may be configured to reproduce one or more processors. Therefore, as an example, ' ⁇ unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables.
  • components and ' ⁇ units' may be combined into smaller numbers of components and ' ⁇ units' or further separated into additional components and ' ⁇ units'.
  • components and ' ⁇ units' may be implemented to play one or more CPUs in a device or a secure multimedia card.
  • FIG. 1 is a diagram schematically illustrating the configuration of a system for providing grouping information of items according to an embodiment of the present invention.
  • a system for providing grouping information of items may include a user terminal 110 and a server 120, and the server 120 may include a control unit including at least one processor. (122) and a first database (124).
  • the server 120 may include a control unit 122 including at least one processor, a first database 124 and a second database (not shown).
  • An e-commerce user may access the server 120 using the user terminal 110 .
  • the user terminal 110 has an e-commerce application installed, can access the server 120 under the control of the application, and can use e-commerce based on information exchange with the server 120 .
  • the user terminal 110 may be a mobile device such as a smart phone and tablet PC or a static device such as a desktop PC, and any device capable of installing and running an e-commerce application may be used as the user terminal 110 without limitation.
  • the server 120 may communicate with the user terminal 110 and provide information related to electronic commerce to the user terminal 110 .
  • the server 120 may include a transceiver for transmitting and receiving information with other devices, a control unit 122 including a processor for performing operations, and a first database 124 .
  • the first database 124 may include information about a group including a main item and one or more sub-items grouped with the main item.
  • the server 120 may request information from the first database 124 based on at least part of the main item or one or more sub-items, and group information corresponding to at least part of the main item or one or more sub-items may be transmitted to the first database 124 . (124).
  • the second database may include promotion information corresponding to group information including a main item and one or more sub-items grouped with the main item.
  • the promotion information may include discount information applicable when a main item and one or more sub-items are purchased together.
  • the first database 124 is illustrated as being included in the server 120, but this is merely exemplary, and the first database 124 may be included in a separate server other than the server 120, and the server ( 120) may request and obtain information by accessing the first database 124 included in a separate server through the transceiver.
  • the second database may also be included in the server 120 or a separate server.
  • FIG. 2 is a sequence diagram illustrating information exchange of each node related to a method of providing grouping information of an item according to an embodiment of the present invention and corresponding operations.
  • FIG. 2 a method for exchanging information between a user terminal, a control unit of a server, and a first database and operating at each node according to an embodiment of the present invention is disclosed.
  • the controller may obtain main item information and request information from the first database based on the main item information.
  • the main item information may be obtained from the user through the user terminal.
  • the user may input information on the main item to search for the main item through an e-commerce app installed on the user terminal, and the server obtains the search result for the main item from the database and displays the user terminal. can be provided to the user.
  • a user may select a specific item from a list of items listed on a search result page to enter a detailed information page displaying detailed information on the selected item, and the control unit may display the item selected by the user as main item information. information can be obtained.
  • a user may search for "monitor", which is a product he or she wants to purchase, on a search page, select information on "A monitor” among one or more searched monitors, and enter a detailed information page for "A monitor”. and the controller can obtain information on the main item "A monitor”.
  • the control unit may receive group information including a main item and one or more sub-items grouped with the main item from the first database based on information on the main item.
  • the first database may include information about a group including a main item and one or more sub-items grouped with the main item, and a price discount when the grouped main item and one or more sub-items are purchased together through an e-commerce server.
  • a promotion such as For example, when a user purchases a monitor, which is the main item, items such as a keyboard and a monitor cable may be grouped as sub-items with the main item, the monitor, and the server allows the user to purchase the main item, the monitor, the sub-item, the keyboard, Purchasing the monitor cables together allows you to purchase them at a lower price than purchasing them separately.
  • the control unit retrieves a group including one or more sub-items that are grouped together with the main item in the first database and can be purchased at a lower price than the existing price when purchased together with the main item, and receives group information about the sub-item. can
  • the group information may include seller information on a main item and one or more sub-items, and a seller of one or more sub-items grouped with the main item may be the same as the seller of the main item.
  • Sellers who sell products on e-commerce sites can use various methods to induce consumers to purchase the products they sell, and one of the various methods is a discount to consumers who purchase multiple products they sell together. This may include providing benefits.
  • the discount amount is borne by the seller providing the discount
  • the e-commerce server can provide the discount to the consumer without burden of the discount amount, the consumer can purchase multiple products with the discounted amount
  • Sellers can be advantageous because they can induce purchase of products they sell.
  • the group information included in the first database may include only a main item and one or more sub-items sold by the same seller.
  • the seller is the same as the sub-item condition grouped with the main item, compared to the case where the seller includes both group information including the same sub-item and group information including different sub-items, the first The amount of group information included in the database can be reduced, and search speed can be improved when searching for group information including a main item.
  • one or more sub-items may be determined according to the main item, and when the main item is a specific type of item, the one or more sub-items may include insurance information associated with the main item.
  • the sub-items grouped together with the main item may be tangible items as well as intangible items such as insurance products and subsidies for the main item.
  • one or more sub-items may include an insurance item to prepare for loss or damage of the mobile phone.
  • one or more sub-items may include an item related to a contract plan or subsidy of the mobile phone.
  • the control unit when sub-items grouped with the main item are an insurance item and a subsidy support item, stores insurance information or information related to subsidy support in addition to the second database (e.g., a third or a third database). 4 database, etc.) to request information.
  • the second database e.g., a third or a third database. 4 database, etc.
  • the controller may provide a first page including at least some of one or more sub-items and a main item to the user terminal.
  • the first page may include all of the main item and one or more sub-items grouped with the main item.
  • the first page may include a main item and only some of one or more sub-items grouped with the main item, and the control unit may include one or more sub-items according to a user input corresponding to some of the one or more sub-items from the user. Some of the sub-items may be displayed to the user.
  • At least some of the one or more sub-items and the main item may be grouped and displayed in the first area on the first page.
  • the first page may be a detailed information page for a main item, and may include a first area for grouping and displaying at least some of one or more sub-items and the main item.
  • the first area may include information about at least some of the grouped main item and one or more sub-items, sales price, discounted price, and the like.
  • the server binds and displays the main item and one or more sub-items included in the group in one area on the first page so that the user can easily grasp the correspondence between the main item and the sub-item, and the main item and sub-item are discounted. The price can entice them to buy together.
  • the controller may obtain selected set information including a sub-item and a main item selected according to a first user input corresponding to the first page from the user terminal.
  • the user may check the main item and one or more sub-items grouped with the main item on the first page, and select at least some of the sub-items to be purchased together with the main item.
  • the first user input may include an input to add the selected item to a shopping cart or a payment input to purchase the selected item. The user may add the selected sub-item to the shopping cart along with the main item and continue shopping for other items, or perform a payment input to immediately purchase the selected sub-item together with the main item.
  • a second page to be described later may be a shopping cart page, and when the first user input is a payment input for purchasing the selected item, a second page to be described later It could be a payment page.
  • the controller may provide a second page including the selected set information to the user terminal according to the second user input.
  • the selected sub-item and the main item included in the selected set information may be grouped and displayed in a second area on the second page. Just as at least some of the one or more sub-items and the main item are grouped and displayed in the first area included in the first page described above, the selected sub-item and main item are grouped and displayed in the second area included in the second page. and the second area may include information about the grouped main item and the selected sub-item, sales price, discounted price, and the like.
  • the main item and the selected sub-item are grouped and displayed together on the second page.
  • group information including a main item and one or more sub-items, and user experience can be improved.
  • the sub-item is also included. can entice you to buy.
  • the second user input may be an input for a user to enter a shopping cart page or a payment page.
  • the second page may be a shopping cart page including a sub-item and a main item selected by the user on the first page or a payment page.
  • At least a part of relationship information of the main item included in the first page and one or more sub-items grouped together may be maintained in the second page.
  • Relationship information between the main item included in the first page and one or more grouped sub-items may be stored as a data structure in a specific format, and the data structure stores relationship information between the main item and sub-items included in the second page.
  • the same format can be maintained.
  • the server stores the relationship information of the main item and sub-item displayed on a plurality of pages in the same format data structure, for example, ordering a product such as a product detail page, a shopping cart page, a payment page, an order page, etc.
  • FIG. 3 is a sequence diagram illustrating information exchange and corresponding operations of nodes related to a method of providing grouping information of items according to another embodiment of the present invention.
  • FIG. 3 a method of exchanging information between a user terminal, a control unit of a server, a first database and a second database and operating at each node according to an embodiment of the present invention is disclosed.
  • step 305 as in step 205 described above, the controller may obtain information on the main item and request information from the first database based on the information on the main item.
  • control unit may receive group information including a main item and one or more sub-items grouped with the main item from the first database based on the main item information.
  • the controller may request information from the second database based on the group information received from the first database.
  • the second database may include promotion information corresponding to group information including a main item and one or more sub-items grouped with the main item.
  • the promotion information may include discount information that can be applied when a main item and one or more sub-items are purchased together, a discount period, discount provider information, and the like.
  • the controller may receive first promotion information corresponding to the group information from the second database based on the group information.
  • the group information may include a monitor as a main item and a keyboard, monitor cable, and monitor stand as sub-items
  • the second database may include a monitor with at least one of sub-items as a keyboard, monitor cable, and monitor stand.
  • the second database may output and provide first promotion information corresponding to the group information to the control unit in response to the control unit's inquiry about the group information.
  • the controller may provide a first page further including first promotion information to the user terminal.
  • the first page may further include detailed information about the main item and first promotion information, along with a main item and one or more sub-items grouped with the main item.
  • the first page may be a detailed information page displaying detailed information about the main item, and may include discount information that the user may receive when purchasing the main item and one or more sub-items together.
  • the server displays promotion information corresponding to the group information together with group information including a main item and one or more sub-items grouped with the main item on the first page, so that the user can view the corresponding relationship between the main item and the sub-item.
  • discount information can be easily grasped, and the main item and the sub-item can be induced to be purchased together at a discounted price.
  • At least some of the one or more sub-items and the main item may be grouped and displayed in a first area on the first page, and the first area may further include first promotion information.
  • control unit may obtain selected set information including a sub-item and a main item selected according to a first user input corresponding to the first page from the user terminal.
  • the controller may request information from the second database based on the acquired selected set information.
  • the selected set information may include all of the main item and one or more sub-items included in the group information, but in another example, the selected set information includes only a part of the main item and one or more sub-items included in the group information.
  • the information is stored in the second database based on the group information as in step 315. Besides requesting, it is necessary to request information from the second database based on the set information selected in this step.
  • the plurality of promotion information corresponding to the plurality of group information stored in the second database may change over time, and the first promotion information received from the second database based on the group information as in step 320, and the schedule Since the promotion information received from the second database based on the set information selected in this step may be different after a lapse of time, it is necessary to request information from the second database based on the set information selected in this step.
  • the controller may receive second promotion information corresponding to the selected set information from the second database based on the selected set information.
  • the first page may include a monitor as a main item and a keyboard and monitor cable as sub-items grouped with the monitor, and the user may select only the monitor and keyboard and not select the monitor cable.
  • the selected set information includes a monitor as a main item and a keyboard as a sub item, and the controller may request promotion information based on the selected set information including the monitor and keyboard from the second database.
  • the controller may receive second promotion information applicable when a monitor and keyboard are purchased together from a second database based on the selected set information.
  • the second database may include promotion information corresponding to a plurality of subset information including some of the components of group information, and promotion information may be obtained from the second database based on set information determined according to the user's selection. By receiving the information, discount amount information according to the sub-item selected by the user may be confirmed.
  • the controller may provide a second page further including second promotion information to the user terminal.
  • a second page including set information selected according to the second user input may be provided to the user.
  • the second page may further include second promotion information corresponding to the selected set information together with the selected set information.
  • the second page may be a shopping cart page displaying selected set information including a main item and a sub-item selected from among the main item and one or more sub-items displayed on the first page, and a payment page.
  • the second page may include discount information to which the user can apply when the main item and the sub-item included in the selected set information are purchased together.
  • the main item and the selected sub-item are grouped and displayed on the second page, and the selected set
  • the association between multiple pages is increased so that the user can more intuitively grasp the group information including the main item and one or more sub-items and the promotion information corresponding to the group information.
  • the experience can be improved, and when the user purchases the main item, the user can be induced to purchase the sub-item together at a discounted price.
  • the server checks non-grouped items among items included in the second page, and when the non-grouped items correspond to a first sub-item among one or more sub-items included in the group information, the first sub-item It is possible to request information from a second database based on the item and the selected set information, receive alternative promotion information corresponding to the first sub-item and selected set information from the second database, and the second page further provides alternative promotion information.
  • the server may check whether the ungrouped item corresponds to one of one or more sub-items included in the group information including the main item. For example, if the ungrouped item is the same type of item as the first sub-item grouped with the main item currently displayed on the second page, the user replaces the ungrouped item with the first sub-item grouped with the main item. If so, promotional benefits corresponding to group information can be provided.
  • the server may request promotion information from the second database based on the first sub-item and the selected set information.
  • Alternative promotion information corresponding to the first sub-item and the selected set information may be received from the second database, and the alternative promotion information may be additionally displayed on the second page. For example, if the original price of an ungrouped item is 10,000 won, if the non-grouped item is replaced with a first sub-item of the same type, a promotion may be applied and the price of the first sub-item may be discounted to 8,000 won.
  • the server displays alternative promotion information that the user can additionally obtain by replacing non-grouped items with the same type of first sub-item on the second page so that the user can purchase the same product at a more discounted price.
  • the guidance can improve user satisfaction and improve user experience. This embodiment will be described in more detail with reference to FIG. 6B.
  • the server may replace an ungrouped item included in the second page with the first sub-item according to a third user input corresponding to the alternative promotion information. For example, if the second page determines that the ungrouped item is the same type of item as the first sub-item grouped with the main item, a discount is provided to the user when the ungrouped item is replaced with the first sub-item. A message including alternative promotion information indicating that it can be provided can be transmitted, and a discount benefit can be provided by changing to a first sub-item of the same type without a separate additional search through a click input on the message.
  • the server obtains a fourth user input for updating the selected set information displayed on the second page with the subset information, requests information from the second database based on the subset information, and Promotion information corresponding to the subset information may be received from.
  • the subset information includes a main item
  • the second page may further include promotion information corresponding to the subset information. The user may want to remove some of the selected sub-items after selecting at least some of the main item and one or more sub-items from the product detail page to enter the shopping cart page, payment page, or order page, and the selected set information When some sub-items are removed from , it is necessary to request and receive promotion information corresponding to the changed set information.
  • the server may obtain a user input (eg, declicking a checkbox, deleting a subitem from a payment page list, etc.) for updating the selected set information to subset information in which some subitems are removed from the selected set information, and , Promotion information corresponding to the subset information may be received from the second database and displayed on the page from which the user has removed the sub-item.
  • a user input eg, declicking a checkbox, deleting a subitem from a payment page list, etc.
  • Promotion information corresponding to the subset information may be received from the second database and displayed on the page from which the user has removed the sub-item.
  • the subset information may not indicate the main item, ie the user may remove the main item from the selected set displayed on the second page.
  • the server may no longer group and display sub-items that were grouped with the main item on the second page.
  • the discount benefit may no longer be applied to the group consisting only of the sub-item, and the second database may not include promotion information corresponding to the group consisting only of the sub-item.
  • the user may consider refunding some sub-items after completing an order for a main item and one or more sub-items.
  • the server may provide a refund page for refunding some sub-items to the user, and the refund page is a sub-item in which some sub-items to be refunded are removed from ordered set set information including a main item ordered by the user and one or more sub-items. Set information can be displayed.
  • the controller may request information from the second database based on the subset information, receive promotion information corresponding to the subset information from the second database, and display the received promotion information on the refund page.
  • the server may receive the changed promotion information corresponding to the group information from the second database and display the changed promotion information on the first page.
  • the first promotion information corresponding to the group information may be changed over time or according to a changed policy, and the control unit receives the changed promotion information from the second database when the first promotion information stored in the second database is changed. can do.
  • the server displays the changed promotion information on the first page in a different way from other promotion information (eg, displaying a different color and size, displaying through a pop-up page, etc.) so that the promotion information is changed to the user. It can be emphasized that
  • the server searches the first database for group information associated with an item that is not grouped among items included in the second page, requests information from the second database based on the searched group information, and retrieves information from the second database. Additional promotion information corresponding to searched group information may be received, and the second page may further include additional promotion information. If any of the items displayed on a page such as a shopping cart page, checkout page, or order page are ungrouped, the server compares the ungrouped items to determine whether the item can be grouped with other items to provide additional discounts. Related group information may be retrieved from the first database. When group information is searched, additional promotion information corresponding to the second database may be requested based on the searched group information, and additional promotion information may be displayed on the second page.
  • the server displays on the second page information that a specific amount can be discounted by purchasing an item that is not grouped together with a specific item, and presents a combination of products that the user can purchase more cheaply to the user; Users can be encouraged to purchase additional items and utilize discount benefits.
  • FIG. 4 is a diagram schematically illustrating group information including a main item and a sub item according to an embodiment of the present invention.
  • the group information may include a main item 111 and one or more sub-items 222 to 999 grouped with the main item 111 .
  • the sub-item may refer to an auxiliary item that can be used together with the main item or mounted on the main item.
  • sub items may include a keyboard, a monitor cable, and a monitor arm.
  • a plurality of sub-items 555, 566, and 577 associated with each other may constitute one sub-item set.
  • a plurality of sub-items having the same item type and different parts of attributes may be configured as one sub-item set.
  • sub-items 555, 566, and 577 may be grouped into one sub-item set, and for example, keyboards of different colors may be grouped into one sub-item set.
  • some sub-items 222, 333, 444, 555, and 666 among one or more sub-items 222 to 999 are selected, and the selected sub-items may be included in the selected set information together with the main item.
  • the selected set information may include at least a portion of one or more sub-items that a user selects to purchase along with a main item on an item's detail page, followed by an order such as a shopping cart page, a payment page, or an order page. Only selected set information may be displayed on the page, and sub-items 888 and 999 not selected on the item detail information page may not be displayed on subsequent pages.
  • FIG. 5 is a diagram illustrating a first page including group information according to an embodiment of the present invention.
  • the first page 500 includes an area 510 including main item information 511 and one or more sub-item information 512 .
  • the sub-item information 512 may include information about a discount amount that can be received when purchased together with the main item.
  • Area 510 may include an area 513 in which some of one or more sub-items may be selected, and area 513 may include one or more check box objects. After selecting a sub-item to be purchased together with the main item in the area 513, the user can add it to the shopping cart or make a payment. That is, the shopping cart page or payment page may include only some of the main item and one or more sub-items selected by the user among the main item and one or more sub-items displayed in the area 510 .
  • Area 510 may include an object 514 for receiving a selection input for changing options of some sub-items among one or more sub-items.
  • a user may check information on a sub-item set including sub-items by clicking the object 514, and the sub-item set may include a plurality of sub-items related to the sub-item. For example, when an object 514 corresponding to a sub-item keyboard is clicked, a list of keyboards having different colors may be displayed.
  • 6A to 6B are diagrams illustrating a second page including set information selected for addition to a shopping cart according to an embodiment of the present invention.
  • the second page 600 may be a shopping cart page including selected set information including a part selected by the user among one or more sub-items to be purchased together with the main item in the detailed information page of the main item.
  • the second page 600 may include a second area 610 that groups and displays selected sub-items and main items included in the selected set information. As shown, the second area 610 may include information about a grouped main item and a selected sub-item, sales price, discounted price, and the like.
  • the main items and sub-items on the second page 600 By grouping the selected sub-items and displaying them together in the second area 610, the association between a plurality of pages can be increased so that the user can grasp the group information and the selected set information more intuitively, and the user experience can be improved.
  • sub-items may be induced to be purchased together.
  • the second page 600 includes a second area 610 that groups and displays selected sub-items and main items included in the selected set information and ungrouped items displayed outside the second area 610.
  • the server checks the non-grouped item 620 among the items included in the second page 600, and determines whether the ungrouped item 620 corresponds to the first sub-item among one or more sub-items included in the group information. can In the example shown in FIG.
  • the non-grouped item “Company D monitor arm” is the first sub-item among the sub-items included in the group information including the grouped main item “Company A monitor” “Company D monitor arm”. It is the same kind of item as ", but it is not grouped with "Company A monitor", and this may be because the seller of "Company A monitor” and the seller of "Company D monitor arm” that are not grouped are different.
  • the server may provide the user with a message 621 including information that a discount can be obtained when the ungrouped item 620 is replaced with the first sub-item.
  • the server may request promotion information from a second database based on the first sub-item and the selected set information, and receive alternative promotion information corresponding to the first sub-item and the selected set information from the second database.
  • alternative promotion information may be displayed in the message 621.
  • the alternative promotion information may include information on an additional discount amount obtained when the non-grouped item 620 is replaced with the first sub-item.
  • the user who confirms the message changes the same kind of non-grouped item 620 to the first sub-item and provides a discount benefit without additional search through click input on the message (for example, clicking the “confirm” button) can receive
  • FIG. 7 is a diagram illustrating a second page including set information selected for payment according to an embodiment of the present invention.
  • the second page 700 may be a payment page including selected set information including a part selected by the user among one or more sub-items to be purchased together with the main item in the detailed information page of the main item.
  • the second page 700 includes an area 710 displaying main items and sub-items included in set information selected for payment and an area displaying payment amount information including discount information of items included in the selected set information ( 720).
  • Area 710 may group and display main items and sub-items included in the selected set information, and area 720 may display payment amount information including promotion information corresponding to the selected set information.
  • FIG. 8 is a flowchart illustrating the flow of a method of providing grouping information of items according to an embodiment of the present invention.
  • the server may obtain main item information.
  • the main item information may be obtained from the user through the user terminal.
  • the user may input information on the main item to search for the main item through an e-commerce app installed on the user terminal, and the server obtains the search result for the main item from the database and displays the user terminal. can be provided to the user.
  • a user may select a specific item from a list of items listed on a search result page to enter a detailed information page displaying detailed information on the selected item, and the control unit may display the item selected by the user as main item information. information can be obtained.
  • a user may search for “monitor,” a product he or she wants to purchase, on a search page, and select information on “A monitor” among one or more searched monitors to enter a detailed information page for “A monitor.” and the controller can obtain information on the main item "A monitor”.
  • the server may receive group information including a main item and one or more sub-items grouped with the main item from the first database based on the main item information.
  • the first database may include information about a group including a main item and one or more sub-items grouped with the main item, and a price discount when the grouped main item and one or more sub-items are purchased together through an e-commerce server.
  • a promotion such as For example, when a user purchases a monitor, which is the main item, items such as a keyboard and a monitor cable may be grouped as sub-items with the main item, the monitor, and the server allows the user to purchase the main item, the monitor, the sub-item, the keyboard, Purchasing the monitor cables together allows you to purchase them at a lower price than purchasing them separately.
  • the control unit retrieves a group including one or more sub-items that are grouped together with the main item in the first database and can be purchased at a lower price than the existing price when purchased together with the main item, and receives group information about the sub-item. can
  • the server may provide a first page including at least some of one or more sub-items and a main item.
  • the first page may include all of the main item and one or more sub-items grouped with the main item.
  • the first page may include a main item and only some of one or more sub-items grouped with the main item, and the control unit may include one or more sub-items according to a user input corresponding to some of the one or more sub-items from the user. Some of the sub-items may be displayed to the user.
  • At least some of the one or more sub-items and the main item may be grouped and displayed in the first area on the first page.
  • the first page may be a detailed information page for a main item, and may include a first area for grouping and displaying at least some of one or more sub-items and the main item.
  • the first area may include information about at least some of the grouped main item and one or more sub-items, sales price, discounted price, and the like.
  • the server binds and displays the main item and one or more sub-items included in the group in one area on the first page so that the user can easily grasp the correspondence between the main item and the sub-item, and the main item and sub-item are discounted. The price can entice them to buy together.
  • the server may obtain selected set information including a sub-item and a main item selected according to a first user input corresponding to the first page.
  • the user may check the main item and one or more sub-items grouped with the main item on the first page, and select at least some of the sub-items to be purchased together with the main item.
  • the first user input may include an input to add the selected item to a shopping cart or a payment input to purchase the selected item. The user may add the selected sub-item to the shopping cart along with the main item and continue shopping for other items, or perform a payment input to immediately purchase the selected sub-item together with the main item.
  • a second page to be described later may be a shopping cart page, and when the first user input is a payment input for purchasing the selected item, a second page to be described later It could be a payment page.
  • the server may provide a second page including set information selected according to the second user input.
  • the selected sub-item and the main item included in the selected set information may be grouped and displayed in a second area on the second page.
  • the selected sub-item and main item are grouped and displayed in the second area included in the second page. and the second area may include information about the grouped main item and the selected sub-item, sales price, discounted price, and the like.
  • the main item and the selected sub-item are grouped and displayed together on the second page.
  • group information including a main item and one or more sub-items, and user experience can be improved.
  • the sub-item is also included. can entice you to buy.
  • FIG. 9 is a diagram illustrating some components of a system for providing grouping information of items according to an embodiment of the present invention.
  • an information providing system according to an embodiment of the present invention is shown, and the system includes a user terminal 910 and a server 920 capable of communicating with each other.
  • the user terminal 910 may execute an e-commerce client program or a food delivery client program, and may include a transceiver 912, a controller 914, an input unit 916, and a display unit 918.
  • the transceiver 912 may transmit/receive information with other nodes including the server 920 .
  • the transceiver 912 may perform communication with various types of external devices according to various types of communication methods.
  • the transceiver 912 may include at least one of a Wi-Fi chip, a Bluetooth chip, a wireless communication chip, and an NFC chip.
  • the Wi-Fi chip and the Bluetooth chip may perform communication using a WiFi method and a Bluetooth method, respectively.
  • various types of connection information such as an SSID and a session key are first transmitted and received, and various types of information can be transmitted and received after communication is connected using the same.
  • the wireless communication chip refers to a chip that performs communication according to various communication standards such as IEEE, ZigBee, 3rd Generation (3G), 3rd Generation Partnership Project (3GPP), and Long Term Evolution (LTE).
  • the NFC chip refers to a chip that operates in a Near Field Communication (NFC) method using a 13.56 MHz band among various RF-ID frequency bands such as 135 kHz, 13.56 MHz, 433 MHz, 860 to 960 MHz, and 2.45 GHz.
  • NFC Near Field Communication
  • the input unit 916 may receive a user's input and may include a touch screen, a microphone, and buttons.
  • the input unit 916 may receive various commands from the user.
  • the input unit 916 may be implemented in various ways such as a key or a touch panel.
  • the keys may include various types of keys such as mechanical buttons and wheels formed in various areas such as the front, side, or rear surfaces of the main body of the user terminal 910 .
  • the touch panel may detect a user's touch input and output a touch event value corresponding to the sensed touch signal.
  • the touch screen When a touch screen is configured by combining a touch panel with a display panel, the touch screen may be implemented with various types of touch sensors such as a capacitive type, a resistive type, and a piezoelectric type.
  • the capacitive type uses a dielectric coated on the surface of the touch screen to calculate touch coordinates by detecting microelectricity generated by the user's body when a part of the user's body touches the touch screen surface.
  • the pressure-sensitive type includes two electrode plates embedded in the touch screen, and calculates touch coordinates by sensing that when a user touches the screen, the top and bottom plates of the touched point are in contact and current flows.
  • a touch event occurring in a touch screen may be mainly generated by a human finger, but may also be generated by an object made of a conductive material capable of applying capacitance change.
  • the display unit 918 may display information related to the operation of the user terminal 910 and may display a page including the information described in the embodiment.
  • the display unit 918 may include various types of components such as liquid crystal display (LCD) and organic light emitting diodes (OLED).
  • the display unit 918 may be configured in a form connected to internal components of the user terminal 910 by wire, and may be configured in a wireless communication mode through a configuration such as the transmission/reception unit 912 included in the user terminal 910. It may be configured in a form connected to.
  • the control unit 914 may perform control to perform the operation of the user terminal 910 described in the embodiment. Also, the controller 914 may include at least one processor configured to perform the operation of the user terminal 910 .
  • the processor may include at least one of RAM, ROM, CPU, GPU (Graphic Processing Unit), and bus (BUS).
  • RAM, ROM, CPU and GPU, etc. can be connected to each other through a bus.
  • the CPU accesses the memory and performs booting using the O/S stored in the memory. In addition, various operations are performed using various programs, contents, data, etc. stored in the memory.
  • the ROM stores instruction sets for system booting. For example, when a turn-on command is input to the user terminal 910 and power is supplied, the CPU may copy the OS stored in the memory to the RAM according to the command stored in the ROM, and execute the OS to boot the system.
  • the CPU copies various programs stored in the memory to the RAM, and executes the programs copied to the RAM to perform various operations.
  • the GPU displays the UI screen in the area of the display unit 918 .
  • the GPU may create a screen displaying an electronic document including various objects such as content, icons, and menus.
  • the GPU calculates attribute values such as coordinate values, shape, size, and color of each object to be displayed according to the layout of the screen.
  • the GPU may generate screens of various layouts including objects based on the calculated attribute values.
  • the screen generated by the GPU may be provided to the display unit 918 and displayed in each area of the display unit 918 .
  • the user terminal 910 may further include a speaker for event output, and a storage unit (not shown) for storing at least some of the information transmitted and received through the transceiver 912 and information for operation of the user terminal 910. city) may be further included.
  • the server 920 is a device on which an electronic commerce server program or a food delivery service program is executed, and may include a transmission/reception unit 922, a control unit 924, and a storage unit 926.
  • the transceiver 922 may transmit and receive information to and from other nodes including the user terminal 910 .
  • the control unit 924 may perform control to perform the operation of the server 920 described in the embodiment. Also, the controller 924 may include at least one processor.
  • the server 920 may include a storage unit 926 that stores at least some of information transmitted and received through the transmission and reception unit 922 and information for operation of the server 920 .
  • the storage unit 926 may include a first database including group information including a main item and one or more sub-items, and a second database including promotion information corresponding to the group information.

Abstract

La présente invention concerne un procédé par lequel un serveur fournit des informations de groupage d'éléments, le procédé comprenant les étapes consistant à : acquérir des informations d'un élément principal ; recevoir, d'une première base de données sur la base des informations de l'élément principal, des informations de groupe comprenant l'élément principal et un ou plusieurs sous-éléments qui sont groupés avec l'élément principal ; fournir une première page comprenant l'élément principal et au moins une partie du ou des sous-éléments ; acquérir des informations d'ensemble sélectionnées comprenant un sous-élément sélectionné selon une première entrée d'utilisateur correspondant à la première page et l'élément principal ; et fournir, selon une seconde entrée d'utilisateur, une seconde page comprenant les informations d'ensemble sélectionnées.
PCT/KR2021/011660 2021-08-26 2021-08-31 Procédé et appareil pour fournir des informations de groupage d'éléments WO2023027224A1 (fr)

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