WO2022260204A1 - Procédé de fonctionnement d'un dispositif électronique pour fournir des informations de publicité par mot-clé, et dispositif électronique le prenant en charge - Google Patents

Procédé de fonctionnement d'un dispositif électronique pour fournir des informations de publicité par mot-clé, et dispositif électronique le prenant en charge Download PDF

Info

Publication number
WO2022260204A1
WO2022260204A1 PCT/KR2021/007536 KR2021007536W WO2022260204A1 WO 2022260204 A1 WO2022260204 A1 WO 2022260204A1 KR 2021007536 W KR2021007536 W KR 2021007536W WO 2022260204 A1 WO2022260204 A1 WO 2022260204A1
Authority
WO
WIPO (PCT)
Prior art keywords
keyword
information
advertising
advertisement
medium
Prior art date
Application number
PCT/KR2021/007536
Other languages
English (en)
Korean (ko)
Inventor
최진영
박명호
백승용
고훈민
최인호
Original Assignee
쿠팡 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 쿠팡 주식회사 filed Critical 쿠팡 주식회사
Publication of WO2022260204A1 publication Critical patent/WO2022260204A1/fr

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9032—Query formulation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9536—Search customisation based on social or collaborative filtering
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/20—Natural language analysis
    • G06F40/258—Heading extraction; Automatic titling; Numbering
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Definitions

  • the present invention relates to a method and apparatus for providing keyword advertisement information, and more particularly, to provide information on a keyword selected for each advertisement medium and a landing page for the keyword advertisement through each advertisement medium It relates to a method and an electronic device thereof.
  • an electronic device may provide information about a keyword selected for each advertising medium and a landing page for the keyword for keyword advertisement through each advertising medium.
  • Various embodiments may provide an operating method of an electronic device for providing keyword advertisement information and an electronic device supporting the same.
  • a method for providing keyword advertisement information by an electronic device comprising: checking first filtering information for a first advertisement medium among one or more advertisement mediums; identifying a first keyword set in a keyword pool for keyword advertisement based on the first filtering information corresponding to the first advertising medium; and providing first keyword advertisement information including information on a first keyword included in the first keyword set and a landing uniform resource locator (URL) corresponding to the first keyword to a target server related to the first advertising medium. steps may be included.
  • the checking of the first filtering information for the first advertising medium may include the first filtering based on setting information received from the first advertising medium and characteristic information of the first advertising medium. It may include verifying information.
  • the keyword pool may be identified based on user search keyword information input to a service related to the electronic device.
  • the information on the landing URL may include information indicating an item search page corresponding to the first keyword or information indicating an item detail page corresponding to the first keyword in a service related to the electronic device. can include
  • the information on the landing URL indicates an item detail page corresponding to the one item when there is one item in a search result corresponding to the first keyword in the service, and the service In case there are two or more items in the search result corresponding to the first keyword, an item search page including the search result may be indicated.
  • the information on the landing URL may include information indicating one of an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword. .
  • the one page may be determined based on identification information of the first advertising medium.
  • the one page may be determined based on a purchase rate of users of the service through each of the item search page and the brand detail page.
  • the first keyword advertisement information includes flag information for the first keyword, and based on the flag information, the first advertisement medium provides a keyword advertisement for the first keyword. whether can be determined.
  • the first keyword advertisement information may include information about a category related to the first keyword.
  • the first keyword advertisement information may include advertisement cost suggestion information for the first keyword in the first advertisement medium.
  • the advertisement cost suggestion information may be determined based on feedback information obtained from the first advertisement medium for the first keyword.
  • the feedback information may include information about a click rate of users for the first keyword in the first advertising medium, information about a ranking in which the first keyword is exposed in the first advertising medium, and information about a search frequency of the first keyword in the first advertising medium.
  • the method may include information on performance of the first keyword for a service related to the electronic device and whether the first keyword is included in a keyword group corresponding to a time when the keyword advertisement is provided.
  • the method may further include checking a priority of the first keyword in the keyword pool based on information about the advertisement cost proposal, and the advertisement cost suggestion information may be determined based on the priority.
  • the performance may be determined based on purchase information of users who use the service through the first keyword.
  • the first keyword when the first keyword has a characteristic related to a time when the keyword advertisement is provided, the first keyword may be included in the keyword group.
  • the advertising cost proposal information may be updated on a regular basis.
  • the first keyword advertisement information may include information on an image corresponding to the first keyword, and the image may be an image commonly corresponding to a plurality of keywords including the first keyword. .
  • An electronic device for providing keyword advertisement information includes: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to perform: a first filtering for a first one of the one or more advertising media; ) checking the information; identifying a first keyword set in a keyword pool for keyword advertisement based on the first filtering information corresponding to the first advertising medium; and providing first keyword advertisement information including information on a first keyword included in the first keyword set and a landing uniform resource locator (URL) corresponding to the first keyword to a target server related to the first advertising medium.
  • the processor may be controlled to perform the steps of
  • the present invention provides a method for an electronic device to provide information on a keyword selected for each advertising medium and a landing page for the keyword for keyword advertisement through each advertising medium, thereby providing convenience in managing keywords for keyword advertisement. has a technical effect in terms of promoting
  • FIG. 1 is a diagram for explaining a keyword advertisement information providing system in which a method of operating an electronic device for providing keyword advertisement information according to various embodiments may be implemented.
  • FIG. 2 is a diagram illustrating configurations of a server device and a device interlocked with the server device according to various embodiments.
  • FIG. 3 is a diagram illustrating an operating method of an electronic device for providing keyword advertisement information according to various embodiments.
  • FIG. 4 is a diagram illustrating a process of processing keyword advertisement information based on the operation of the server device 100 according to various embodiments.
  • FIG. 5 is a diagram illustrating a process of processing advertising cost proposal information based on an operation of the server device 100 according to various embodiments.
  • FIG. 6 is a schematic diagram of the overall operation of the server device 100 according to various embodiments.
  • each component or feature may be considered optional unless explicitly stated otherwise.
  • Each component or feature may be implemented in a form not combined with other components or features.
  • various embodiments may be configured by combining some components and features. The order of operations described in various embodiments may be changed. Some components or features of one embodiment may be included in another embodiment, or may be replaced with corresponding components or features of another embodiment.
  • FIG. 1 is a diagram for explaining a keyword advertisement information providing system in which a method of operating an electronic device for providing keyword advertisement information according to various embodiments may be implemented.
  • a system for providing keyword advertisement information may be implemented in various types of electronic devices.
  • the keyword advertisement information providing system may be implemented in the server device 100 and the device 200 linked to the server device 100 .
  • the server device 100 and the device 200 linked to the server device 100 are based on the keyword advertisement information providing system implemented through the server device 100, according to various embodiments of the present disclosure. action can be performed.
  • the keyword advertisement information providing system according to various embodiments is not limited to that shown in FIG. 1 and may be implemented in more various electronic devices and servers.
  • the server device 100 may be a device that performs wireless and wired communication with the device 200 interlocked with the server device 100 and includes a storage having a large storage capacity.
  • the server device 100 may be a cloud device associated with a device linked to the server device 100 .
  • the device 200 interlocked with the server device 100 interlocks with the server device 100 such as a desktop PC, tablet PC, or mobile terminal to output information provided by the server device 100. It may be a device that In addition, other electronic devices performing similar functions may be used as the device 200 linked to the server device 100.
  • a keyword advertisement information providing system may include various modules for operation.
  • the modules included in the keyword advertisement information providing system are computer codes implemented so that a physical device (eg, the server device 100) in which the keyword advertisement information providing system is implemented (or included in the physical device) can perform a designated operation. or one or more instructions.
  • the physical device in which the keyword advertisement information providing system is implemented stores a plurality of modules in a memory in the form of computer code, and when the plurality of modules stored in the memory are executed, the plurality of modules correspond to the plurality of modules. to perform specified actions.
  • FIG. 2 is a diagram illustrating configurations of a server device and a device interlocked with the server device according to various embodiments.
  • a server device 100 and a device 200 linked to the server device 100 include an input/output unit 210, a communication unit 220, a storage 230, and a processor 240. can do.
  • the input/output unit 210 may be various interfaces or connection ports that receive user input or output information to the user.
  • the input/output unit 210 may include an input module and an output module, and the input module receives a user input from a user.
  • User input may be made in various forms including key input, touch input, and voice input.
  • Examples of input modules capable of receiving such user input include a traditional keypad, keyboard, and mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, A proximity sensor including at least one of an illuminance sensor or an infrared sensor for detecting user approach, a motion sensor for recognizing a user's motion through an acceleration sensor or a gyro sensor, and various other types of sensors that detect or receive user input.
  • the input module may include at least one of the devices listed above.
  • the touch sensor may be implemented as a piezoelectric or capacitive touch sensor that detects a touch through a touch panel attached to a display panel or a touch film, an optical touch sensor that detects a touch by an optical method, and the like.
  • the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) connecting an external input device that receives a user input instead of a device that detects a user input by itself.
  • the output module may output various types of information.
  • the output module may include at least one of a display for outputting an image, a speaker for outputting sound, a haptic device for generating vibration, and other various types of output means.
  • the output module may be implemented in the form of a port type output interface connecting the above-described individual output means.
  • an output module in the form of a display may display text, still images, and moving images.
  • Displays include liquid crystal displays (LCDs), light emitting diodes (LEDs) displays, organic light emitting diodes (OLEDs) displays, flat panel displays (FPDs), and transparent displays.
  • LCDs liquid crystal displays
  • LEDs light emitting diodes
  • OLEDs organic light emitting diodes
  • FPDs flat panel displays
  • display transparent display
  • curved display flexible display
  • 3D display 3D display
  • holographic display projector
  • other various types of devices capable of performing image output functions. may contain at least one.
  • Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module.
  • the communication unit 220 may communicate with other devices. Accordingly, the server device 100 and the device 200 interlocked with the server device 100 may transmit and receive information with other devices through a communication unit. For example, the server device 100 and the device 200 linked to the server device 100 may communicate with each other using a communication unit or communicate with other devices.
  • the communication unit includes a wired communication module that accesses the Internet through a LAN (Local Area Network), a mobile communication module that accesses a mobile communication network through a mobile communication base station to transmit and receive data, and a wireless local area network (WLAN) such as Wi-Fi.
  • WLAN Local Area Network
  • Area Network)-based communication method or WPAN (Wireless Personal Area Network)-based communication method such as Bluetooth or Zigbee, a short-distance communication module, or GNSS (Global Navigation Satellite System) such as GPS (Global Positioning System) ), or a combination thereof.
  • LAN Local Area Network
  • WPAN Wireless Personal Area Network
  • GNSS Global Navigation Satellite System
  • GPS Global Positioning System
  • the storage 230 may store various types of information. Storage may temporarily or semi-permanently store data.
  • the storage of the server 100 includes an operating system (OS) for driving the server 100, a program for generating data or braille for hosting a website, or an application (eg, a web application). ) may be stored.
  • OS operating system
  • application eg, a web application
  • the storage may store the modules in the form of computer code as described above.
  • Examples of the storage 230 include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. This can be. Such storage may be provided in a built-in type or a detachable type.
  • HDD hard disk drive
  • SSD solid state drive
  • flash memory a read-only memory
  • RAM random access memory
  • the processor 240 controls overall operations of the server device 100 and the device 200 interlocked with the server device 100 . To this end, the processor 240 may perform calculations and processing of various types of information and control operations of components of the server 100 . For example, the processor 240 may execute a program or application for providing keyword advertisement information.
  • the processor 240 may be implemented as a computer or a similar device according to hardware, software, or a combination thereof. In terms of hardware, the processor 240 may be implemented in the form of an electronic circuit that performs a control function by processing electrical signals, and in terms of software, it may be implemented in the form of a program that drives the processor 240 in hardware.
  • the operation of the server device 100 and the device 200 interlocked with the server device 100 may be interpreted as being performed under the control of the processor 240. That is, when the modules implemented in the above-described keyword advertisement information providing system are executed, the modules allow the processor 240 to perform the following operations on the server device 100 and the device 200 interlocked with the server device 100. can be interpreted as controlling
  • various embodiments may be implemented through various means.
  • various embodiments may be implemented by hardware, firmware, software, or a combination thereof.
  • the method includes one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), and FPGAs. (field programmable gate arrays), processors, controllers, microcontrollers, microprocessors, etc.
  • ASICs application specific integrated circuits
  • DSPs digital signal processors
  • DSPDs digital signal processing devices
  • PLDs programmable logic devices
  • FPGAs field programmable gate arrays
  • processors controllers, microcontrollers, microprocessors, etc.
  • the method according to various embodiments may be implemented in the form of a module, procedure, or function that performs functions or operations described below.
  • software codes can be stored in memory and run by a processor.
  • the memory may be located inside or outside the processor, and may exchange data with the processor by various means known in the art.
  • the server device 100 performs a keyword advertisement information providing operation, and according to various embodiments, the server device 100 or the keyword advertisement from the server device 100
  • the device 200 interlocked with the server device 100 that has received the information may output keyword advertisement information.
  • FIG. 3 is a diagram illustrating an operating method of an electronic device for providing keyword advertisement information according to various embodiments.
  • the server device 100 may check first filtering information for a first advertising medium among one or more advertising media.
  • the first filtering information may be information used to provide a keyword advertisement to a first advertising medium to which the server device 100 is to provide information related to the keyword advertisement
  • one or more advertising mediums may include a server device ( 100) may be an advertising medium for advertising related services.
  • the first advertisement medium may be one of at least one advertisement medium through which the server device 100 provides information about a keyword advertisement, and may be an advertisement medium that provides a keyword search service.
  • the filtering information may include setting information for selecting keyword information to be provided to a specific advertisement medium among keyword information obtained by the server device 100 .
  • the filtering information may be information on filtering criteria for filtering keywords for displaying keyword advertisements in a specific advertising medium
  • the first filtering information may be information on filtering criteria configured to correspond to the first advertising medium.
  • information may be included. That is, the first filtering information checked by the server device 100 in operation 301 may be filtering information including information on a filtering criterion configured for the first advertising medium among the one or more advertising media.
  • Filtering criteria for filtering keywords for displaying keyword advertisements in one advertising medium may include information set in the corresponding advertising medium, and such information may include keywords containing provocative or antisocial terms, etc. It may be a criterion for determining whether or not it is inappropriate to be advertised through an advertising medium.
  • the filtering criterion may be set by an operator of the server device 100 to select a keyword having a high advertising effect according to characteristics of a corresponding advertising medium.
  • the server device 100 may set filtering criteria based on characteristics of advertising media, and the characteristics of such advertising media may include statistics on user information of advertising media.
  • filtering criteria corresponding to the corresponding advertising medium may be set according to the effect of the keyword advertisement previously published through the advertising medium.
  • the server device 100 confirms first filtering information for a first advertising medium in response to receiving setting information and characteristic information related to a keyword advertisement from the first advertising medium.
  • An operation of checking filtering information may be included. That is, the server device 100 receives setting information for keyword advertisements and characteristic information of the first advertising medium from the first advertising medium, and performs the first filtering for the first advertising medium based on the received information. You can perform an operation to check information.
  • the server device 100 may preemptively propose a keyword advertisement to an advertising medium.
  • the keyword advertisement suggestion may include at least one of keywords for keyword advertisements, suggested amount information according to keyword advertisements, and landing page information corresponding to the keywords.
  • each advertisement medium can provide keyword advertisements on the site operated by the advertisement medium by reviewing the advertisement proposals, and can determine the order of providing advertisements or exposure positions of keywords when providing advertisements.
  • the server device 100 may check a first keyword set based on first filtering information corresponding to a first advertising medium in a keyword pool for keyword advertising.
  • the keyword pool for keyword advertisement is a keyword pool identified based on user search keyword information input to a service related to the server device 100, and the server device 100 collects It may be a set of keywords.
  • the search keyword information is provided by the server device 100 by comprehensively considering each keyword included in the entire keyword source obtained from the user using the service, the item corresponding to each keyword, or the suitability of each keyword. It may be information for selecting one or more keywords to be used for keyword advertisement through one or more advertising media. That is, the server device 100 selects one or more keywords to be used for keyword advertisements according to search keyword information commonly applied to all of the one or more advertising media for keyword advertisement through one or more advertising media, and selects one or more keywords to be used for keyword advertising, including the keyword pool. may be configured, and the configured keyword pool may correspond to a common keyword pool used for the one or more advertising media.
  • the first keyword set identified by the server device 100 in accordance with operation 303 may correspond to a keyword set including one or more keywords identified only for the first advertisement medium. Since the server device 100 checks the first filtering criterion applied only for the first advertising medium in operation 301, the first keyword set that satisfies the first filtering criterion is one or more keywords selected only for the first advertising medium It may be a keyword set including .
  • the first keyword set checked by the server device 100 according to operation 303 is included in the keyword pool according to whether each keyword included in the keyword pool selected by the server device 100 satisfies the first filtering information.
  • the server device 100 that selects a keyword pool in operation 303 may check information about an item catalog that can be used in connection with a keyword advertisement based on a keyword included in the corresponding keyword pool.
  • the information on the item catalog may mean advertisement information including comprehensive detailed information about the item, such as image information about the item, product name information, or category information, for advertisement of the item.
  • information on the item catalog may be provided as an advertisement medium separately from keyword advertisements and posted as advertisements.
  • the item catalog may include information on a keyword corresponding to the item. If keyword advertisement information for the keyword is provided in the same advertising medium and posted as a keyword advertisement, information on the item catalog may include the corresponding keyword It may further include information indicating that is corresponding to a keyword posted as a keyword advertisement. That is, information on an item catalog provided in an advertising medium and posted as an advertisement may include relevant information for a keyword corresponding to an item used in a keyword advertisement.
  • the server device 100 provides first keyword advertisement information including information on a first keyword included in the first keyword set and a landing URL corresponding to the first keyword.
  • the first keyword advertisement information may be provided to a target server related to the first advertisement medium for which the first keyword set is identified.
  • information on a landing uniform resource locator (URL) provided by the server device 100 through the first keyword advertisement information in operation 305 is a landing page corresponding to the first keyword included in the first keyword advertisement information. It may include information about a URL for a landing page.
  • the landing URL information may include information for identifying a landing page in order to be introduced to the landing page through a search result corresponding to a keyword. That is, the information on the landing URL of operation 305 may include a URL for providing a landing page corresponding to the input corresponding to the first keyword in the first advertisement medium according to operation 301.
  • information on a landing URL provided by the server device 100 through the first keyword advertisement information in operation 305 is information indicating an item search page corresponding to the first keyword or information related to the first keyword. It may include information indicating a corresponding item detail page. That is, a landing URL may be set such that an item search page or item detail page corresponding to the first keyword is indicated as a landing page, and when an input corresponding to the first keyword is received through the first advertisement medium by a user or the like. A corresponding item search page or item detail page may be provided to the user.
  • the server device 100 may set a landing URL such that an item detail page corresponding to an item of the one search result is designated as a landing page corresponding to the first keyword, and a landing URL corresponding to the first keyword through a first advertising medium by a user or the like.
  • a corresponding item detail page may be provided to the user.
  • the server device 100 sets a landing URL so that an item search page including the search results is directed to a landing page corresponding to the first keyword.
  • a corresponding item search page may be provided to the user.
  • information on the landing URL provided by the server device 100 through the first keyword advertisement information in operation 305 is for an item search page corresponding to the first keyword and a brand related to the first keyword. It may include information indicating one of the brand detail pages. That is, the information on the landing URL may be adaptively set to one landing page among a plurality of landing pages without fixedly corresponding to one landing page, and one landing page among the plurality of corresponding landing pages may be set to the first landing page. Can be directed for 1 keyword.
  • the brand detail page for a brand related to the first keyword is a typical brand that may correspond to the first keyword, such as a brand of an item corresponding to the first keyword or a brand of a company corresponding to the first keyword. It may mean a page including detailed information about.
  • the server device 100 can confirm through the landing URL that the user enters through a keyword advertisement including which keyword, Depending on the situation, an appropriate page of the service may be provided to the corresponding user. For example, one of an item detail page and an item search page may be provided to the user according to the number of search results displayed in the search results of the service. In addition, if providing a brand detail page for a specific keyword is more effective than providing a search page to the user, the brand detail page corresponding to the specific keyword can be provided to a user who enters a request through a specific keyword. have. In this way, a landing page provided according to a specific keyword may be adaptively changed.
  • an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword may be indicated as a landing page for each advertising medium may vary. That is, the server device 100 selects any page of an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword based on the identification information of the first advertising medium, and the first keyword. Together, it is possible to decide whether to provide through keyword advertisement information.
  • the server device 100 may check the purchase rate of service users through each page, compare the purchase rate according to each page, and determine which page to provide through the first keyword advertisement information together with the first keyword.
  • the server device 100 has a landing URL so that a page with a high purchase rate of service users among an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword is indicated as a landing page. may be set, and this may be provided through first keyword advertisement information.
  • the first keyword advertisement information provided by the server device 100 according to operation 305 may include flag information about the first keyword included in the first keyword advertisement information.
  • the flag information for a keyword means information for activating whether a keyword is to be used in a keyword advertisement through a specific advertising medium, and the keyword can be used to provide keyword advertisement information only when the flag information is activated. have. That is, whether to provide a keyword advertisement for the first keyword in the first advertising medium may be determined based on flag information.
  • the flag information for the first keyword may include information indicating on/off, and when the flag information is on, the first keyword provides first keyword advertisement information for the first advertising medium. , and when the flag information is off, the first keyword may be excluded from providing the first keyword advertisement information through the first advertisement medium.
  • the first keyword advertisement information provided by the server device 100 according to operation 305 may include information about a higher category related to the first keyword included in the first keyword advertisement information.
  • similar keywords can be categorized and included in one category for management convenience, and a plurality of similar keywords included in one category can be classified or classified so that the same phrase is used in keyword advertising. It can be set to use common information, such as
  • the server device 100 may include information about a category in which a specific keyword included in the keyword advertisement information can be classified or classified in the keyword advertisement information and provide the information together, and the category includes a specific keyword and an advertisement medium. It may be a category including at least one keyword similar to a corresponding specific keyword within a set of keywords set for the category.
  • the first keyword advertisement information provided by the server device 100 in operation 305 may include advertisement cost suggestion information for the first keyword in the first advertisement medium.
  • the advertisement cost suggestion information may be information on a cost proposed by an operator of a service provided through an electronic device for a specific advertising medium to display a keyword advertisement, and clicks on a keyword in a specific advertising medium It may include information suggesting a cost to be paid by the operator to the advertising medium when the keyword advertisement is posted on the advertising medium, such as a cost per day or a cost per hour when the keyword advertisement is posted.
  • the advertisement cost proposal information included in the first keyword advertisement information provided by the server device 100 in operation 305 is for a first keyword obtained from a first advertisement medium in which the first keyword advertisement information is provided. It can be determined based on feedback information. That is, the advertising media determines the keyword to be included in the keyword advertising information in advance, the click rate of users for the keyword in the advertising medium, the keyword advertising ranking in which the corresponding keyword is exposed in the advertising medium, and the search for the corresponding keyword in the advertising medium.
  • the server device 100 may feed back information such as frequency to be used to determine a cost to be paid when advertising a corresponding keyword on the advertising medium.
  • an advertising medium includes information on a click rate of users for a keyword to be included in keyword advertisement information, information on a click rate of users for the keyword in a corresponding advertising medium, information about a ranking in which the keyword is exposed in the corresponding advertising medium, and At least one of information on the search frequency of the keyword may be provided as feedback information on the keyword to the server device 100, and the server device 100 receives the feedback information to advertise for the keyword.
  • Cost proposal information can be determined.
  • advertisement cost suggestion information included in the first keyword advertisement information provided by the server device 100 in operation 305 may be information determined based on the priority of the first keyword. That is, among the keywords included in the keyword pool selected by the server device 100 based on the search information for services related to the server device 100, only some keywords with high priority may be determined as keyword advertisement targets. , Keyword advertisement information may be configured for the keyword for which the priority is satisfied, and advertisement cost proposal information to be included in the configured keyword advertisement information may be determined.
  • the priority of keywords included in the keyword advertisement information may be determined in consideration of information on performance of the corresponding keyword for a service related to the server device 100 .
  • the performance of the corresponding keyword for the service is determined based on purchase information of users who use the service through the corresponding keyword, and may be a performance determined by an operator operating the service.
  • the priority of the keyword included in the keyword advertisement information may be determined based on whether the corresponding keyword has a characteristic related to a time when a keyword advertisement is displayed through an advertising medium.
  • the server device 100 may determine whether the keywords included in the identified keyword pool based on the search keyword information are keywords having characteristics related to a certain period, such as seasonality or a discount promotion period, and separate keywords having characteristics related to these times. You can classify the keywords by configuring keyword groups to classify them. When characteristics related to when keyword advertisements are displayed through advertising media are important in determining keyword selection, the server device 100 may give high priority to keywords included in the thus configured keyword group, and vice versa.
  • the server device 100 may assign a low priority to a keyword included in the keyword group configured as described above.
  • the composition of the keyword group and the assignment of priority to the keyword group may be determined by an operator operating the service.
  • the priority of the keyword included in the keyword advertisement information is information about the performance of the keyword for the service provided through the electronic device and characteristics related to when the keyword advertisement is displayed through the advertising medium. Information on whether or not it has can be considered together. That is, the server device 100 can check information about the performance of a corresponding keyword for a service provided through an electronic device and information about whether a corresponding keyword is included in a keyword group corresponding to a time when a keyword advertisement is provided, , Based on this, it is possible to determine whether to configure keyword advertisement information for the corresponding keyword and to determine advertisement cost suggestion information.
  • the performance of the corresponding keyword may be determined based on the purchase rate of users who use the service through the corresponding keyword, and if the keyword has a characteristic related to the time when the keyword advertisement is provided, it may be included in the corresponding keyword group.
  • advertisement cost proposal information included in the first keyword advertisement information provided by the server device 100 according to operation 305 may be updated based on a predetermined period. That is, the server device 100 may periodically obtain feedback information about a keyword from an advertising medium or periodically update the priority of a keyword, and for the keyword based on the updated feedback information or the updated priority. Advertising cost proposal information can be updated.
  • the first keyword advertisement information provided by the server device 100 in operation 305 may include information about an image corresponding to the first keyword.
  • the image included in the keyword advertisement information may not be an image corresponding only to the corresponding keyword, but may be an image commonly corresponding to a plurality of keywords including the corresponding keyword.
  • an image included in the keyword advertisement information may be an image that commonly corresponds to a plurality of keywords included in a category into which the corresponding keyword can be classified.
  • each piece of information provided by the server device 100 may be combined in various forms and included in keyword advertisement information in accordance with operation 305 and provided.
  • FIG. 4 is a diagram illustrating a process of processing keyword advertisement information based on the operation of the server device 100 according to various embodiments.
  • the server device 100 may obtain all keyword sources utilized in a service related to the server device 100 according to a user's search activity and other activities (401).
  • the server device 100 that has acquired the keyword source determines search keyword information for checking a common keyword pool that can be utilized in all advertising media related to the server device 100, and determines the search keyword information.
  • the common keyword pool may be configured based on (403).
  • the search keyword information is one keyword that the server device 100 will use for keyword advertisement through one or more advertising media by comprehensively considering each keyword included in the keyword source, an item corresponding to each keyword, or the suitability of each keyword. It may be information for selecting the above keywords.
  • the server device 100 configuring the keyword pool may determine a filtering criterion of each advertising medium in order to configure an individual keyword set to be used in keyword advertisements for each advertising medium (405).
  • the filtering criterion for each advertisement medium determined by the server device 100 may be configured with filtering information individually applied to each advertisement medium and used to construct a keyword set for each advertisement medium.
  • the server device 100 that configures the filtering information by determining the keyword filtering criterion for each advertising medium may configure a set of filtered keywords for each advertising medium by applying each filtering information to a common keyword pool (407). ).
  • the server device 100 that configures individual keyword sets for each advertising medium may provide keywords included in each keyword set and various information corresponding to the keywords to the target server of each advertising medium (409).
  • FIG. 5 is a diagram illustrating a process of processing advertising cost proposal information based on an operation of the server device 100 according to various embodiments.
  • the server device 100 may determine advertisement cost suggestion information of each keyword included in a keyword set for each advertisement medium (501). At this time, the server device 100 may utilize information about the priority of each keyword in the keyword pool determined by the server device 100 itself in determining advertisement cost proposal information of the keyword (510). In this case, the server device uses information about the performance of each keyword in the keyword pool or information about seasonality, such as whether each keyword has a characteristic related to the time when keyword advertisements are provided, to determine whether the priority for the keyword is met, , it is possible to determine advertisement cost proposal information for a keyword whose priority is met.
  • the server device 100 may receive feedback information on the keyword received from each advertising medium in determining the advertising cost proposal information of the keyword, and the server device 100 may receive feedback information from the advertising medium included in the feedback information.
  • Information on the click-through rate of a user's keyword, information on the advertisement ranking where a keyword is posted or exposed in an advertising medium, or information on the frequency with which a keyword is searched for in an advertising medium can be used to determine advertising cost proposal information for a given keyword. (520).
  • the server device 100 that has determined the advertising cost proposal information for the keyword may configure the advertising cost proposal information in which the cost per click in the advertising medium of each keyword is calculated (503), and provide it to the server of each advertising medium. You can (505).
  • FIG. 6 is a schematic diagram of the overall operation of the server device 100 according to various embodiments.
  • the server device 100 may check a keyword set for each advertisement medium and a process of constructing keyword advertisement information for each keyword (601). In addition, a process in which the server device 100 provides advertising cost suggestion information for keywords included in each keyword set according to the procedure shown in FIG. 5 can also be confirmed (603). After performing operations 601 to 603, the server device 100 may transmit keyword advertisement information, which is a target of final information provision, to an advertising medium (605).
  • the method according to the system according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium.
  • various embodiments of the present invention may be implemented as computer readable codes in a computer readable recording medium from a specific point of view.
  • a computer readable recording medium is any data storage device capable of storing data readable by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet).
  • the computer readable recording medium may also be distributed across networked computer systems, so that computer readable code is stored and executed in a distributed manner.
  • functional programs, code, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.
  • Such software may include, for example, volatile or non-volatile storage devices, such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable. Or, for example, a compact disk (CD), DVD, magnetic disk or magnetic tape, such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored. .
  • volatile or non-volatile storage devices such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable.
  • a compact disk (CD), DVD, magnetic disk or magnetic tape such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored.
  • Methods according to various embodiments of the present invention may be implemented by a computer including a control unit and a memory, or a vehicle including such a memory or computer, and the memory may include a program including instructions for implementing the embodiments of the present invention. or an example of a machine-readable storage medium suitable for storing programs.
  • the present invention includes a program including code for implementing the device or method described in the claims of this specification and a storage medium readable by a machine (such as a computer) storing such a program.
  • a program may be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention appropriately includes equivalents thereto.

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Computational Linguistics (AREA)
  • Mathematical Physics (AREA)
  • Health & Medical Sciences (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Artificial Intelligence (AREA)
  • General Health & Medical Sciences (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

La présente divulgation concerne un procédé pour fournir des informations de publicité par mot-clé par un dispositif électronique. Le procédé comprend les étapes consistant à : identifier des premières informations de filtrage pour un premier support publicitaire parmi un ou plusieurs supports publicitaires ; identifier un premier ensemble de mots-clés sur la base des premières informations de filtrage correspondant au premier support publicitaire, dans un groupe de mots-clés pour une publicité par mot-clé ; et fournir, à un serveur cible lié au premier support publicitaire, des premières informations de publicité par mot-clé incluant un premier mot-clé inclus dans le premier ensemble de mots-clés et des informations sur une adresse URL d'atterrissage correspondant au premier mot-clé.
PCT/KR2021/007536 2021-06-09 2021-06-16 Procédé de fonctionnement d'un dispositif électronique pour fournir des informations de publicité par mot-clé, et dispositif électronique le prenant en charge WO2022260204A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2021-0074771 2021-06-09
KR1020210074771A KR102367815B1 (ko) 2021-06-09 2021-06-09 키워드 광고 정보를 제공하는 전자 장치의 동작 방법 및 이를 지원하는 전자 장치

Publications (1)

Publication Number Publication Date
WO2022260204A1 true WO2022260204A1 (fr) 2022-12-15

Family

ID=80497516

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2021/007536 WO2022260204A1 (fr) 2021-06-09 2021-06-16 Procédé de fonctionnement d'un dispositif électronique pour fournir des informations de publicité par mot-clé, et dispositif électronique le prenant en charge

Country Status (3)

Country Link
KR (2) KR102367815B1 (fr)
TW (1) TW202248925A (fr)
WO (1) WO2022260204A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100881832B1 (ko) * 2007-03-30 2009-02-03 엔에이치엔(주) 최적의 랜딩 페이지 검색을 통한 키워드 광고 노출 방법 및시스템
KR20100028865A (ko) * 2008-09-05 2010-03-15 주식회사 데이타웨이브 시스템 사이트 별 링크 키워드의 적합성 판단 방법 및 시스템
KR20130011145A (ko) * 2011-07-20 2013-01-30 주식회사 다음커뮤니케이션 이용 후기를 이용한 광고 방법 및 광고 서버
KR20190074830A (ko) * 2017-12-20 2019-06-28 쿠팡 주식회사 랜딩 페이지 결정 시스템, 방법 및 컴퓨터 판독 가능한 기록매체
KR20200142489A (ko) * 2020-12-08 2020-12-22 (주)태거스 자동 광고 대행 서버, 자동으로 광고 매체를 위한 캠페인 정보를 생성하여 광고의 집행을 대행하는 방법 및 상기 방법을 실행하기 위한 컴퓨터 프로그램

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100881832B1 (ko) * 2007-03-30 2009-02-03 엔에이치엔(주) 최적의 랜딩 페이지 검색을 통한 키워드 광고 노출 방법 및시스템
KR20100028865A (ko) * 2008-09-05 2010-03-15 주식회사 데이타웨이브 시스템 사이트 별 링크 키워드의 적합성 판단 방법 및 시스템
KR20130011145A (ko) * 2011-07-20 2013-01-30 주식회사 다음커뮤니케이션 이용 후기를 이용한 광고 방법 및 광고 서버
KR20190074830A (ko) * 2017-12-20 2019-06-28 쿠팡 주식회사 랜딩 페이지 결정 시스템, 방법 및 컴퓨터 판독 가능한 기록매체
KR20200142489A (ko) * 2020-12-08 2020-12-22 (주)태거스 자동 광고 대행 서버, 자동으로 광고 매체를 위한 캠페인 정보를 생성하여 광고의 집행을 대행하는 방법 및 상기 방법을 실행하기 위한 컴퓨터 프로그램

Also Published As

Publication number Publication date
KR102367815B1 (ko) 2022-02-28
TW202248925A (zh) 2022-12-16
KR20220166175A (ko) 2022-12-16

Similar Documents

Publication Publication Date Title
WO2012161435A2 (fr) Procédé de gestion d'informations sociales et système adapté à ce procédé
WO2023068424A1 (fr) Procédé de fonctionnement permettant de fournir des informations de page et dispositif électronique le prenant en charge
WO2022260204A1 (fr) Procédé de fonctionnement d'un dispositif électronique pour fournir des informations de publicité par mot-clé, et dispositif électronique le prenant en charge
WO2023106492A1 (fr) Procédé de fonctionnement pour une configuration de structure de desserte de données et dispositif électronique pour sa prise en charge
WO2023106489A1 (fr) Procédé de fonctionnement permettant de fournir des informations de page et dispositif électronique le prenant en charge
WO2022265145A1 (fr) Procédé de fonctionnement de dispositif électronique pour fournir un message publicitaire, et dispositif électronique le prenant en charge
WO2023008630A1 (fr) Procédé de fonctionnement pour la fourniture d'informations relatives à un service et dispositif électronique le prenant en charge
WO2023022276A1 (fr) Procédé de fonctionnement permettant de fournir des informations de page et dispositif électronique le prenant en charge
WO2023033218A1 (fr) Procédé de fonctionnement pour la fourniture d'informations relatives à un service et dispositif électronique le prenant en charge
WO2023191157A1 (fr) Procédé de fonctionnement d'un dispositif électronique pour fournir une page, et dispositif électronique le prenant en charge
WO2023017878A1 (fr) Procédé de fonctionnement pour fournir des informations de groupe d'articles et dispositif électronique pour le prendre en charge
WO2023063501A1 (fr) Procédé permettant de faire fonctionner un dispositif électronique pour fournir des informations de page et dispositif électronique le prenant en charge
WO2023191154A1 (fr) Procédé de fonctionnement d'un dispositif électronique pour fournir une page, et dispositif électronique le prenant en charge
WO2023033219A1 (fr) Procédé de fonctionnement pour fournir des informations relatives à un service et dispositif électronique le prenant en charge
WO2023136527A1 (fr) Procédé de fonctionnement pour la fourniture d'informations sur un magasin et dispositif électronique prenant en charge celui-ci
WO2023136391A1 (fr) Procédé de fonctionnement permettant de fournir une page de catégorie d'articles et dispositif électronique le prenant en charge
WO2024010116A1 (fr) Procédé pour commander un dispositif électronique fournissant des informations, et dispositif électronique le prenant en charge
WO2024025022A1 (fr) Procédé permettant de faire fonctionner un dispositif électronique pour fournir des informations, et dispositif électronique le prenant en charge
WO2022260218A1 (fr) Procédé permettant de faire fonctionner un dispositif électronique pour fournir des informations de magasins et dispositif électronique prenant en charge ledit procédé
WO2024085319A1 (fr) Procédé de commande d'un dispositif électronique fournissant des informations, et dispositif électronique le prenant en charge
WO2023191156A1 (fr) Procédé de fonctionnement de dispositif électronique pour fournir des informations d'article, et dispositif électronique de prise en charge associé
WO2023017877A1 (fr) Procédé de fonctionnement d'un dispositif électronique permettant de fournir des informations de recherche, et dispositif électronique le prenant en charge
WO2023022275A1 (fr) Procédé de fonctionnement pour fournir des informations relatives à un article, et dispositif électronique le prenant en charge
WO2024058293A1 (fr) Procédé permettant de faire fonctionner un dispositif électronique pour fournir des informations, et dispositif électronique prenant en charge celui-ci
WO2023106488A1 (fr) Procédé de fonctionnement permettant de fournir des informations de page et dispositif électronique le prenant en charge

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 21945271

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 21945271

Country of ref document: EP

Kind code of ref document: A1