WO2022260204A1

WO2022260204A1 - Method for operating electronic device for providing keyword advertisement information, and electronic device supporting same

Info

Publication number: WO2022260204A1
Application number: PCT/KR2021/007536
Authority: WO
Inventors: 최진영; 박명호; 백승용; 고훈민; 최인호
Original assignee: 쿠팡 주식회사
Priority date: 2021-06-09
Filing date: 2021-06-16
Publication date: 2022-12-15
Also published as: KR20220166175A; KR102367815B1; TW202248925A

Abstract

According to the present disclosure, disclosed is a method for providing keyword advertisement information by an electronic device, the method comprising the steps of: identifying first filtering information for a first advertisement medium among one or more advertisement mediums; identifying a first keyword set on the basis of the first filtering information corresponding to the first advertisement medium, in a keyword pool for a keyword advertisement; and providing, to a target server related to the first advertisement medium, first keyword advertisement information including a first keyword included in the first keyword set and information on a landing uniform resource locator (URL) corresponding to the first keyword.

Description

Operation method of electronic device providing keyword advertisement information and electronic device supporting the same

The present invention relates to a method and apparatus for providing keyword advertisement information, and more particularly, to provide information on a keyword selected for each advertisement medium and a landing page for the keyword advertisement through each advertisement medium It relates to a method and an electronic device thereof.

With the development of electronic technology, e-commerce has become a part of shopping. Customers can purchase products online without going directly to a shopping mall or market, and the products purchased online are delivered to the delivery address requested by the customer.

In the case of e-commerce, since the provision of detailed and accurate information about products has a significant impact on service satisfaction, various methods for providing more detailed and accurate information are being discussed.

In this regard, reference may be made to prior literature such as KR101756594B1 or KR101500849B1.

According to the method of the present invention, an electronic device may provide information about a keyword selected for each advertising medium and a landing page for the keyword for keyword advertisement through each advertising medium.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below. You will be able to.

Various embodiments may provide an operating method of an electronic device for providing keyword advertisement information and an electronic device supporting the same.

A method for providing keyword advertisement information by an electronic device according to various embodiments of the present disclosure, comprising: checking first filtering information for a first advertisement medium among one or more advertisement mediums; identifying a first keyword set in a keyword pool for keyword advertisement based on the first filtering information corresponding to the first advertising medium; and providing first keyword advertisement information including information on a first keyword included in the first keyword set and a landing uniform resource locator (URL) corresponding to the first keyword to a target server related to the first advertising medium. steps may be included.

In an exemplary embodiment, the checking of the first filtering information for the first advertising medium may include the first filtering based on setting information received from the first advertising medium and characteristic information of the first advertising medium. It may include verifying information.

In an exemplary embodiment, the keyword pool may be identified based on user search keyword information input to a service related to the electronic device.

In an exemplary embodiment, the information on the landing URL may include information indicating an item search page corresponding to the first keyword or information indicating an item detail page corresponding to the first keyword in a service related to the electronic device. can include

In an exemplary embodiment, the information on the landing URL indicates an item detail page corresponding to the one item when there is one item in a search result corresponding to the first keyword in the service, and the service In case there are two or more items in the search result corresponding to the first keyword, an item search page including the search result may be indicated.

In an exemplary embodiment, the information on the landing URL may include information indicating one of an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword. .

In an exemplary embodiment, the one page may be determined based on identification information of the first advertising medium.

In an exemplary embodiment, the one page may be determined based on a purchase rate of users of the service through each of the item search page and the brand detail page.

In an exemplary embodiment, the first keyword advertisement information includes flag information for the first keyword, and based on the flag information, the first advertisement medium provides a keyword advertisement for the first keyword. whether can be determined.

In an exemplary embodiment, the first keyword advertisement information may include information about a category related to the first keyword.

In an exemplary embodiment, the first keyword advertisement information may include advertisement cost suggestion information for the first keyword in the first advertisement medium.

In an exemplary embodiment, the advertisement cost suggestion information may be determined based on feedback information obtained from the first advertisement medium for the first keyword.

In an exemplary embodiment, the feedback information may include information about a click rate of users for the first keyword in the first advertising medium, information about a ranking in which the first keyword is exposed in the first advertising medium, and information about a search frequency of the first keyword in the first advertising medium.

In an exemplary embodiment, the method may include information on performance of the first keyword for a service related to the electronic device and whether the first keyword is included in a keyword group corresponding to a time when the keyword advertisement is provided. The method may further include checking a priority of the first keyword in the keyword pool based on information about the advertisement cost proposal, and the advertisement cost suggestion information may be determined based on the priority.

In an exemplary embodiment, the performance may be determined based on purchase information of users who use the service through the first keyword.

In an exemplary embodiment, when the first keyword has a characteristic related to a time when the keyword advertisement is provided, the first keyword may be included in the keyword group.

In an exemplary embodiment, the advertising cost proposal information may be updated on a regular basis.

In an exemplary embodiment, the first keyword advertisement information may include information on an image corresponding to the first keyword, and the image may be an image commonly corresponding to a plurality of keywords including the first keyword. .

An electronic device for providing keyword advertisement information according to various embodiments of the present disclosure includes: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to perform: a first filtering for a first one of the one or more advertising media; ) checking the information; identifying a first keyword set in a keyword pool for keyword advertisement based on the first filtering information corresponding to the first advertising medium; and providing first keyword advertisement information including information on a first keyword included in the first keyword set and a landing uniform resource locator (URL) corresponding to the first keyword to a target server related to the first advertising medium. The processor may be controlled to perform the steps of

The various embodiments of the present disclosure described above are only some of the preferred embodiments of the present disclosure, and various embodiments reflecting the technical features of the various embodiments of the present disclosure can be made by those skilled in the art. It can be derived and understood based on the detailed description to be described below.

The present invention provides a method for an electronic device to provide information on a keyword selected for each advertising medium and a landing page for the keyword for keyword advertisement through each advertising medium, thereby providing convenience in managing keywords for keyword advertisement. has a technical effect in terms of promoting

The effects obtainable in the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description below. will be.

1 is a diagram for explaining a keyword advertisement information providing system in which a method of operating an electronic device for providing keyword advertisement information according to various embodiments may be implemented.

2 is a diagram illustrating configurations of a server device and a device interlocked with the server device according to various embodiments.

3 is a diagram illustrating an operating method of an electronic device for providing keyword advertisement information according to various embodiments.

4 is a diagram illustrating a process of processing keyword advertisement information based on the operation of the server device 100 according to various embodiments.

5 is a diagram illustrating a process of processing advertising cost proposal information based on an operation of the server device 100 according to various embodiments.

6 is a schematic diagram of the overall operation of the server device 100 according to various embodiments.

The following embodiments combine elements and features of various embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form not combined with other components or features. In addition, various embodiments may be configured by combining some components and features. The order of operations described in various embodiments may be changed. Some components or features of one embodiment may be included in another embodiment, or may be replaced with corresponding components or features of another embodiment.

In the description of the drawings, procedures or steps that may obscure the gist of various embodiments are not described, and procedures or steps that can be understood by those skilled in the art are not described. did

Throughout the specification, when a part is said to "comprising" or "including" a certain element, it means that it may further include other elements, not excluding other elements, unless otherwise stated. do. In addition, terms such as “… unit”, “… unit”, and “module” described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. can be implemented as Also, “a or an”, “one”, “the” and like terms are used herein in the context of describing various embodiments (particularly in the context of the claims below). Unless otherwise indicated or clearly contradicted by context, both the singular and the plural can be used.

Hereinafter, preferred embodiments according to various embodiments will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The detailed description set forth below in conjunction with the accompanying drawings is intended to describe exemplary embodiments of various embodiments, and is not intended to represent a single embodiment.

In addition, specific terms used in various embodiments are provided to help understanding of various embodiments, and the use of these specific terms may be changed into other forms without departing from the technical spirit of various embodiments. .

Referring to FIG. 1 , a system for providing keyword advertisement information according to various embodiments may be implemented in various types of electronic devices. For example, the keyword advertisement information providing system may be implemented in the server device 100 and the device 200 linked to the server device 100 . In other words, the server device 100 and the device 200 linked to the server device 100 are based on the keyword advertisement information providing system implemented through the server device 100, according to various embodiments of the present disclosure. action can be performed. Meanwhile, the keyword advertisement information providing system according to various embodiments is not limited to that shown in FIG. 1 and may be implemented in more various electronic devices and servers.

The server device 100 according to various embodiments may be a device that performs wireless and wired communication with the device 200 interlocked with the server device 100 and includes a storage having a large storage capacity. For example, the server device 100 may be a cloud device associated with a device linked to the server device 100 .

The device 200 interlocked with the server device 100 according to various embodiments interlocks with the server device 100 such as a desktop PC, tablet PC, or mobile terminal to output information provided by the server device 100. It may be a device that In addition, other electronic devices performing similar functions may be used as the device 200 linked to the server device 100.

A keyword advertisement information providing system according to various embodiments may include various modules for operation. The modules included in the keyword advertisement information providing system are computer codes implemented so that a physical device (eg, the server device 100) in which the keyword advertisement information providing system is implemented (or included in the physical device) can perform a designated operation. or one or more instructions. In other words, the physical device in which the keyword advertisement information providing system is implemented stores a plurality of modules in a memory in the form of computer code, and when the plurality of modules stored in the memory are executed, the plurality of modules correspond to the plurality of modules. to perform specified actions.

Referring to FIG. 2 , a server device 100 and a device 200 linked to the server device 100 include an input/output unit 210, a communication unit 220, a storage 230, and a processor 240. can do.

The input/output unit 210 may be various interfaces or connection ports that receive user input or output information to the user. The input/output unit 210 may include an input module and an output module, and the input module receives a user input from a user. User input may be made in various forms including key input, touch input, and voice input. Examples of input modules capable of receiving such user input include a traditional keypad, keyboard, and mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, A proximity sensor including at least one of an illuminance sensor or an infrared sensor for detecting user approach, a motion sensor for recognizing a user's motion through an acceleration sensor or a gyro sensor, and various other types of sensors that detect or receive user input. There is an input means, and the input module according to the embodiment of the present disclosure may include at least one of the devices listed above. Here, the touch sensor may be implemented as a piezoelectric or capacitive touch sensor that detects a touch through a touch panel attached to a display panel or a touch film, an optical touch sensor that detects a touch by an optical method, and the like. In addition, the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) connecting an external input device that receives a user input instead of a device that detects a user input by itself. Also, the output module may output various types of information. The output module may include at least one of a display for outputting an image, a speaker for outputting sound, a haptic device for generating vibration, and other various types of output means. In addition, the output module may be implemented in the form of a port type output interface connecting the above-described individual output means.

For example, an output module in the form of a display may display text, still images, and moving images. Displays include liquid crystal displays (LCDs), light emitting diodes (LEDs) displays, organic light emitting diodes (OLEDs) displays, flat panel displays (FPDs), and transparent displays. display), curved display, flexible display, 3D display, holographic display, projector, and other various types of devices capable of performing image output functions. may contain at least one. Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module.

The communication unit 220 may communicate with other devices. Accordingly, the server device 100 and the device 200 interlocked with the server device 100 may transmit and receive information with other devices through a communication unit. For example, the server device 100 and the device 200 linked to the server device 100 may communicate with each other using a communication unit or communicate with other devices.

Here, communication, that is, transmission and reception of data may be performed by wire or wireless. To this end, the communication unit includes a wired communication module that accesses the Internet through a LAN (Local Area Network), a mobile communication module that accesses a mobile communication network through a mobile communication base station to transmit and receive data, and a wireless local area network (WLAN) such as Wi-Fi. Area Network)-based communication method or WPAN (Wireless Personal Area Network)-based communication method such as Bluetooth or Zigbee, a short-distance communication module, or GNSS (Global Navigation Satellite System) such as GPS (Global Positioning System) ), or a combination thereof.

The storage 230 may store various types of information. Storage may temporarily or semi-permanently store data. For example, the storage of the server 100 includes an operating system (OS) for driving the server 100, a program for generating data or braille for hosting a website, or an application (eg, a web application). ) may be stored. In addition, the storage may store the modules in the form of computer code as described above.

Examples of the storage 230 include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. This can be. Such storage may be provided in a built-in type or a detachable type.

The processor 240 controls overall operations of the server device 100 and the device 200 interlocked with the server device 100 . To this end, the processor 240 may perform calculations and processing of various types of information and control operations of components of the server 100 . For example, the processor 240 may execute a program or application for providing keyword advertisement information. The processor 240 may be implemented as a computer or a similar device according to hardware, software, or a combination thereof. In terms of hardware, the processor 240 may be implemented in the form of an electronic circuit that performs a control function by processing electrical signals, and in terms of software, it may be implemented in the form of a program that drives the processor 240 in hardware. Meanwhile, in the following description, unless otherwise noted, the operation of the server device 100 and the device 200 interlocked with the server device 100 may be interpreted as being performed under the control of the processor 240. That is, when the modules implemented in the above-described keyword advertisement information providing system are executed, the modules allow the processor 240 to perform the following operations on the server device 100 and the device 200 interlocked with the server device 100. can be interpreted as controlling

In summary, various embodiments may be implemented through various means. For example, various embodiments may be implemented by hardware, firmware, software, or a combination thereof.

In the case of hardware implementation, the method according to various embodiments includes one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), and FPGAs. (field programmable gate arrays), processors, controllers, microcontrollers, microprocessors, etc.

In the case of implementation by firmware or software, the method according to various embodiments may be implemented in the form of a module, procedure, or function that performs functions or operations described below. For example, software codes can be stored in memory and run by a processor. The memory may be located inside or outside the processor, and may exchange data with the processor by various means known in the art.

Hereinafter, various embodiments will be described in more detail based on the above technical idea. The above-described contents may be applied to various embodiments described below. For example, operations, functions, and terms that are not defined in various embodiments described below may be performed and described based on the contents described above.

In the following description, various embodiments will be described on the premise that the server device 100 performs a keyword advertisement information providing operation, and according to various embodiments, the server device 100 or the keyword advertisement from the server device 100 The device 200 interlocked with the server device 100 that has received the information may output keyword advertisement information.

According to various embodiments, in operation 301, the server device 100 may check first filtering information for a first advertising medium among one or more advertising media.

For example, the first filtering information may be information used to provide a keyword advertisement to a first advertising medium to which the server device 100 is to provide information related to the keyword advertisement, and one or more advertising mediums may include a server device ( 100) may be an advertising medium for advertising related services.

For example, the first advertisement medium may be one of at least one advertisement medium through which the server device 100 provides information about a keyword advertisement, and may be an advertisement medium that provides a keyword search service.

For example, the filtering information may include setting information for selecting keyword information to be provided to a specific advertisement medium among keyword information obtained by the server device 100 . For example, the filtering information may be information on filtering criteria for filtering keywords for displaying keyword advertisements in a specific advertising medium, and the first filtering information may be information on filtering criteria configured to correspond to the first advertising medium. information may be included. That is, the first filtering information checked by the server device 100 in operation 301 may be filtering information including information on a filtering criterion configured for the first advertising medium among the one or more advertising media. Filtering criteria for filtering keywords for displaying keyword advertisements in one advertising medium may include information set in the corresponding advertising medium, and such information may include keywords containing provocative or antisocial terms, etc. It may be a criterion for determining whether or not it is inappropriate to be advertised through an advertising medium.

Meanwhile, the filtering criterion may be set by an operator of the server device 100 to select a keyword having a high advertising effect according to characteristics of a corresponding advertising medium. In one embodiment, the server device 100 may set filtering criteria based on characteristics of advertising media, and the characteristics of such advertising media may include statistics on user information of advertising media. In addition, filtering criteria corresponding to the corresponding advertising medium may be set according to the effect of the keyword advertisement previously published through the advertising medium.

In operation 301, the server device 100 confirms first filtering information for a first advertising medium in response to receiving setting information and characteristic information related to a keyword advertisement from the first advertising medium. An operation of checking filtering information may be included. That is, the server device 100 receives setting information for keyword advertisements and characteristic information of the first advertising medium from the first advertising medium, and performs the first filtering for the first advertising medium based on the received information. You can perform an operation to check information.

Meanwhile, the server device 100 may preemptively propose a keyword advertisement to an advertising medium. The keyword advertisement suggestion may include at least one of keywords for keyword advertisements, suggested amount information according to keyword advertisements, and landing page information corresponding to the keywords. As keyword advertisements are proposed, each advertisement medium can provide keyword advertisements on the site operated by the advertisement medium by reviewing the advertisement proposals, and can determine the order of providing advertisements or exposure positions of keywords when providing advertisements.

According to various embodiments, in operation 303, the server device 100 may check a first keyword set based on first filtering information corresponding to a first advertising medium in a keyword pool for keyword advertising.

For example, the keyword pool for keyword advertisement is a keyword pool identified based on user search keyword information input to a service related to the server device 100, and the server device 100 collects It may be a set of keywords. Here, the search keyword information is provided by the server device 100 by comprehensively considering each keyword included in the entire keyword source obtained from the user using the service, the item corresponding to each keyword, or the suitability of each keyword. It may be information for selecting one or more keywords to be used for keyword advertisement through one or more advertising media. That is, the server device 100 selects one or more keywords to be used for keyword advertisements according to search keyword information commonly applied to all of the one or more advertising media for keyword advertisement through one or more advertising media, and selects one or more keywords to be used for keyword advertising, including the keyword pool. may be configured, and the configured keyword pool may correspond to a common keyword pool used for the one or more advertising media.

For example, the first keyword set identified by the server device 100 in accordance with operation 303 may correspond to a keyword set including one or more keywords identified only for the first advertisement medium. Since the server device 100 checks the first filtering criterion applied only for the first advertising medium in operation 301, the first keyword set that satisfies the first filtering criterion is one or more keywords selected only for the first advertising medium It may be a keyword set including .

For example, the first keyword set checked by the server device 100 according to operation 303 is included in the keyword pool according to whether each keyword included in the keyword pool selected by the server device 100 satisfies the first filtering information. may include all or part of the keywords.

The server device 100 that selects a keyword pool in operation 303 may check information about an item catalog that can be used in connection with a keyword advertisement based on a keyword included in the corresponding keyword pool. Here, the information on the item catalog may mean advertisement information including comprehensive detailed information about the item, such as image information about the item, product name information, or category information, for advertisement of the item. In one embodiment, information on the item catalog may be provided as an advertisement medium separately from keyword advertisements and posted as advertisements. At this time, the item catalog may include information on a keyword corresponding to the item. If keyword advertisement information for the keyword is provided in the same advertising medium and posted as a keyword advertisement, information on the item catalog may include the corresponding keyword It may further include information indicating that is corresponding to a keyword posted as a keyword advertisement. That is, information on an item catalog provided in an advertising medium and posted as an advertisement may include relevant information for a keyword corresponding to an item used in a keyword advertisement.

According to various embodiments, in operation 305, the server device 100 provides first keyword advertisement information including information on a first keyword included in the first keyword set and a landing URL corresponding to the first keyword. can

For example, the first keyword advertisement information may be provided to a target server related to the first advertisement medium for which the first keyword set is identified.

For example, information on a landing uniform resource locator (URL) provided by the server device 100 through the first keyword advertisement information in operation 305 is a landing page corresponding to the first keyword included in the first keyword advertisement information. It may include information about a URL for a landing page. Here, the landing URL information may include information for identifying a landing page in order to be introduced to the landing page through a search result corresponding to a keyword. That is, the information on the landing URL of operation 305 may include a URL for providing a landing page corresponding to the input corresponding to the first keyword in the first advertisement medium according to operation 301. When a user of an advertising medium clicks the first keyword, a landing page corresponding to the first keyword may be provided to the corresponding user.

For example, information on a landing URL provided by the server device 100 through the first keyword advertisement information in operation 305 is information indicating an item search page corresponding to the first keyword or information related to the first keyword. It may include information indicating a corresponding item detail page. That is, a landing URL may be set such that an item search page or item detail page corresponding to the first keyword is indicated as a landing page, and when an input corresponding to the first keyword is received through the first advertisement medium by a user or the like. A corresponding item search page or item detail page may be provided to the user.

At this time, when there is only one search result corresponding to the first keyword in the service or when there are a plurality of total search results but only one search result corresponding to an item that can be purchased by the user, the server device 100 may set a landing URL such that an item detail page corresponding to an item of the one search result is designated as a landing page corresponding to the first keyword, and a landing URL corresponding to the first keyword through a first advertising medium by a user or the like. When an input is received, a corresponding item detail page may be provided to the user. If there are two or more search results corresponding to the first keyword in the service, the server device 100 sets a landing URL so that an item search page including the search results is directed to a landing page corresponding to the first keyword. When an input corresponding to the first keyword is received by a user or the like through a first advertising medium, a corresponding item search page may be provided to the user.

For example, information on the landing URL provided by the server device 100 through the first keyword advertisement information in operation 305 is for an item search page corresponding to the first keyword and a brand related to the first keyword. It may include information indicating one of the brand detail pages. That is, the information on the landing URL may be adaptively set to one landing page among a plurality of landing pages without fixedly corresponding to one landing page, and one landing page among the plurality of corresponding landing pages may be set to the first landing page. Can be directed for 1 keyword. Here, the brand detail page for a brand related to the first keyword is a typical brand that may correspond to the first keyword, such as a brand of an item corresponding to the first keyword or a brand of a company corresponding to the first keyword. It may mean a page including detailed information about.

When a user inputs a request to a service related to the server device 100 through the landing URL, the server device 100 can confirm through the landing URL that the user enters through a keyword advertisement including which keyword, Depending on the situation, an appropriate page of the service may be provided to the corresponding user. For example, one of an item detail page and an item search page may be provided to the user according to the number of search results displayed in the search results of the service. In addition, if providing a brand detail page for a specific keyword is more effective than providing a search page to the user, the brand detail page corresponding to the specific keyword can be provided to a user who enters a request through a specific keyword. have. In this way, a landing page provided according to a specific keyword may be adaptively changed.

For example, which of an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword may be indicated as a landing page for each advertising medium may vary. That is, the server device 100 selects any page of an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword based on the identification information of the first advertising medium, and the first keyword. Together, it is possible to decide whether to provide through keyword advertisement information.

Alternatively, as another example, which of the item search page corresponding to the first keyword and the brand detail page for a brand related to the first keyword will be indicated as the landing page will vary according to the purchase rate of service users through each page. can That is, the server device 100 may check the purchase rate of service users through each page, compare the purchase rate according to each page, and determine which page to provide through the first keyword advertisement information together with the first keyword. . In one embodiment, the server device 100 has a landing URL so that a page with a high purchase rate of service users among an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword is indicated as a landing page. may be set, and this may be provided through first keyword advertisement information.

For example, the first keyword advertisement information provided by the server device 100 according to operation 305 may include flag information about the first keyword included in the first keyword advertisement information. Here, the flag information for a keyword means information for activating whether a keyword is to be used in a keyword advertisement through a specific advertising medium, and the keyword can be used to provide keyword advertisement information only when the flag information is activated. have. That is, whether to provide a keyword advertisement for the first keyword in the first advertising medium may be determined based on flag information. In one embodiment, the flag information for the first keyword may include information indicating on/off, and when the flag information is on, the first keyword provides first keyword advertisement information for the first advertising medium. , and when the flag information is off, the first keyword may be excluded from providing the first keyword advertisement information through the first advertisement medium.

For example, the first keyword advertisement information provided by the server device 100 according to operation 305 may include information about a higher category related to the first keyword included in the first keyword advertisement information. Specifically, in each advertising medium, similar keywords can be categorized and included in one category for management convenience, and a plurality of similar keywords included in one category can be classified or classified so that the same phrase is used in keyword advertising. It can be set to use common information, such as

That is, the server device 100 may include information about a category in which a specific keyword included in the keyword advertisement information can be classified or classified in the keyword advertisement information and provide the information together, and the category includes a specific keyword and an advertisement medium. It may be a category including at least one keyword similar to a corresponding specific keyword within a set of keywords set for the category.

For example, the first keyword advertisement information provided by the server device 100 in operation 305 may include advertisement cost suggestion information for the first keyword in the first advertisement medium. Here, the advertisement cost suggestion information may be information on a cost proposed by an operator of a service provided through an electronic device for a specific advertising medium to display a keyword advertisement, and clicks on a keyword in a specific advertising medium It may include information suggesting a cost to be paid by the operator to the advertising medium when the keyword advertisement is posted on the advertising medium, such as a cost per day or a cost per hour when the keyword advertisement is posted.

For example, the advertisement cost proposal information included in the first keyword advertisement information provided by the server device 100 in operation 305 is for a first keyword obtained from a first advertisement medium in which the first keyword advertisement information is provided. It can be determined based on feedback information. That is, the advertising media determines the keyword to be included in the keyword advertising information in advance, the click rate of users for the keyword in the advertising medium, the keyword advertising ranking in which the corresponding keyword is exposed in the advertising medium, and the search for the corresponding keyword in the advertising medium. The server device 100 may feed back information such as frequency to be used to determine a cost to be paid when advertising a corresponding keyword on the advertising medium. For example, an advertising medium includes information on a click rate of users for a keyword to be included in keyword advertisement information, information on a click rate of users for the keyword in a corresponding advertising medium, information about a ranking in which the keyword is exposed in the corresponding advertising medium, and At least one of information on the search frequency of the keyword may be provided as feedback information on the keyword to the server device 100, and the server device 100 receives the feedback information to advertise for the keyword. Cost proposal information can be determined.

For example, advertisement cost suggestion information included in the first keyword advertisement information provided by the server device 100 in operation 305 may be information determined based on the priority of the first keyword. That is, among the keywords included in the keyword pool selected by the server device 100 based on the search information for services related to the server device 100, only some keywords with high priority may be determined as keyword advertisement targets. , Keyword advertisement information may be configured for the keyword for which the priority is satisfied, and advertisement cost proposal information to be included in the configured keyword advertisement information may be determined.

For example, the priority of keywords included in the keyword advertisement information may be determined in consideration of information on performance of the corresponding keyword for a service related to the server device 100 . Here, the performance of the corresponding keyword for the service is determined based on purchase information of users who use the service through the corresponding keyword, and may be a performance determined by an operator operating the service.

Alternatively, as another example, the priority of the keyword included in the keyword advertisement information may be determined based on whether the corresponding keyword has a characteristic related to a time when a keyword advertisement is displayed through an advertising medium. The server device 100 may determine whether the keywords included in the identified keyword pool based on the search keyword information are keywords having characteristics related to a certain period, such as seasonality or a discount promotion period, and separate keywords having characteristics related to these times. You can classify the keywords by configuring keyword groups to classify them. When characteristics related to when keyword advertisements are displayed through advertising media are important in determining keyword selection, the server device 100 may give high priority to keywords included in the thus configured keyword group, and vice versa. When a characteristic related to a time when a keyword advertisement is displayed through an advertising medium is not important in determining keyword selection, the server device 100 may assign a low priority to a keyword included in the keyword group configured as described above. Here, the composition of the keyword group and the assignment of priority to the keyword group may be determined by an operator operating the service.

Or, as another example, the priority of the keyword included in the keyword advertisement information is information about the performance of the keyword for the service provided through the electronic device and characteristics related to when the keyword advertisement is displayed through the advertising medium. Information on whether or not it has can be considered together. That is, the server device 100 can check information about the performance of a corresponding keyword for a service provided through an electronic device and information about whether a corresponding keyword is included in a keyword group corresponding to a time when a keyword advertisement is provided, , Based on this, it is possible to determine whether to configure keyword advertisement information for the corresponding keyword and to determine advertisement cost suggestion information. Here, the performance of the corresponding keyword may be determined based on the purchase rate of users who use the service through the corresponding keyword, and if the keyword has a characteristic related to the time when the keyword advertisement is provided, it may be included in the corresponding keyword group.

For example, advertisement cost proposal information included in the first keyword advertisement information provided by the server device 100 according to operation 305 may be updated based on a predetermined period. That is, the server device 100 may periodically obtain feedback information about a keyword from an advertising medium or periodically update the priority of a keyword, and for the keyword based on the updated feedback information or the updated priority. Advertising cost proposal information can be updated.

For example, the first keyword advertisement information provided by the server device 100 in operation 305 may include information about an image corresponding to the first keyword. At this time, the image included in the keyword advertisement information may not be an image corresponding only to the corresponding keyword, but may be an image commonly corresponding to a plurality of keywords including the corresponding keyword. For example, an image included in the keyword advertisement information may be an image that commonly corresponds to a plurality of keywords included in a category into which the corresponding keyword can be classified.

It is obvious that each piece of information provided by the server device 100 may be combined in various forms and included in keyword advertisement information in accordance with operation 305 and provided.

Referring to FIG. 4 , the server device 100 may obtain all keyword sources utilized in a service related to the server device 100 according to a user's search activity and other activities (401).

The server device 100 that has acquired the keyword source determines search keyword information for checking a common keyword pool that can be utilized in all advertising media related to the server device 100, and determines the search keyword information. The common keyword pool may be configured based on (403). Here, the search keyword information is one keyword that the server device 100 will use for keyword advertisement through one or more advertising media by comprehensively considering each keyword included in the keyword source, an item corresponding to each keyword, or the suitability of each keyword. It may be information for selecting the above keywords.

The server device 100 configuring the keyword pool may determine a filtering criterion of each advertising medium in order to configure an individual keyword set to be used in keyword advertisements for each advertising medium (405). In this case, the filtering criterion for each advertisement medium determined by the server device 100 may be configured with filtering information individually applied to each advertisement medium and used to construct a keyword set for each advertisement medium.

The server device 100 that configures the filtering information by determining the keyword filtering criterion for each advertising medium may configure a set of filtered keywords for each advertising medium by applying each filtering information to a common keyword pool (407). ).

The server device 100 that configures individual keyword sets for each advertising medium may provide keywords included in each keyword set and various information corresponding to the keywords to the target server of each advertising medium (409).

It is obvious that the above-described embodiments of the present invention can be applied in various forms in the process of processing the keyword advertisement information shown in FIG. 4 by the server device 100 .

Referring to FIG. 5 , the server device 100 may determine advertisement cost suggestion information of each keyword included in a keyword set for each advertisement medium (501). At this time, the server device 100 may utilize information about the priority of each keyword in the keyword pool determined by the server device 100 itself in determining advertisement cost proposal information of the keyword (510). In this case, the server device uses information about the performance of each keyword in the keyword pool or information about seasonality, such as whether each keyword has a characteristic related to the time when keyword advertisements are provided, to determine whether the priority for the keyword is met, , it is possible to determine advertisement cost proposal information for a keyword whose priority is met. In addition, the server device 100 may receive feedback information on the keyword received from each advertising medium in determining the advertising cost proposal information of the keyword, and the server device 100 may receive feedback information from the advertising medium included in the feedback information. Information on the click-through rate of a user's keyword, information on the advertisement ranking where a keyword is posted or exposed in an advertising medium, or information on the frequency with which a keyword is searched for in an advertising medium can be used to determine advertising cost proposal information for a given keyword. (520).

The server device 100 that has determined the advertising cost proposal information for the keyword may configure the advertising cost proposal information in which the cost per click in the advertising medium of each keyword is calculated (503), and provide it to the server of each advertising medium. You can (505).

Referring to FIG. 6 , according to the procedure shown in FIG. 4 , the server device 100 may check a keyword set for each advertisement medium and a process of constructing keyword advertisement information for each keyword (601). In addition, a process in which the server device 100 provides advertising cost suggestion information for keywords included in each keyword set according to the procedure shown in FIG. 5 can also be confirmed (603). After performing operations 601 to 603, the server device 100 may transmit keyword advertisement information, which is a target of final information provision, to an advertising medium (605).

Embodiments of the present invention disclosed in this specification and drawings are only presented as specific examples to easily explain the technical content of the present invention and help understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is obvious to those skilled in the art that other modified examples based on the technical idea of the present invention can be implemented. In addition, each of the above embodiments can be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by a system in which parts are combined with each other.

In addition, the method according to the system according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium.

As such, various embodiments of the present invention may be implemented as computer readable codes in a computer readable recording medium from a specific point of view. A computer readable recording medium is any data storage device capable of storing data readable by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet). The computer readable recording medium may also be distributed across networked computer systems, so that computer readable code is stored and executed in a distributed manner. In addition, functional programs, code, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.

It will also be appreciated that the apparatus and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software may include, for example, volatile or non-volatile storage devices, such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable. Or, for example, a compact disk (CD), DVD, magnetic disk or magnetic tape, such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored. . Methods according to various embodiments of the present invention may be implemented by a computer including a control unit and a memory, or a vehicle including such a memory or computer, and the memory may include a program including instructions for implementing the embodiments of the present invention. or an example of a machine-readable storage medium suitable for storing programs.

Accordingly, the present invention includes a program including code for implementing the device or method described in the claims of this specification and a storage medium readable by a machine (such as a computer) storing such a program. In addition, such a program may be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention appropriately includes equivalents thereto.

Although the above has been described with reference to the embodiments of the present invention, the embodiments of the present invention disclosed in this specification and drawings are only presented as specific examples to easily explain the technical content of the present invention and help understanding of the present invention. It is not intended to limit the scope of In addition, the embodiments according to the present invention described above are merely illustrative, and those skilled in the art will understand that various modifications and embodiments of equivalent scope are possible therefrom. Therefore, the true technical protection scope of the present invention should be defined by the following claims.

Claims

A method for providing keyword advertisement information by an electronic device,

Checking first filtering information for a first advertising medium among one or more advertising media;

identifying a first keyword set in a keyword pool for keyword advertisement based on the first filtering information corresponding to the first advertising medium; and

Providing first keyword advertisement information including information on a first keyword included in the first keyword set and a landing uniform resource locator (URL) corresponding to the first keyword to a target server related to the first advertising medium including steps,

How to provide keyword advertising information.
According to claim 1,

The step of checking the first filtering information for the first advertising medium,

Checking the first filtering information based on setting information received from the first advertising medium and characteristic information of the first advertising medium,

How to provide keyword advertising information.
According to claim 1,

The keyword pool is checked based on the user's search keyword information input to the service related to the electronic device.

How to provide keyword advertising information.
According to claim 1,

The information on the landing URL includes information indicating an item search page corresponding to the first keyword or information indicating an item detail page corresponding to the first keyword in a service related to the electronic device,

How to provide keyword advertising information.
According to claim 4,

Information about the landing URL,

When there is one item in the search result corresponding to the first keyword in the service, instructing an item detail page corresponding to the one item;

When there are two or more items in the search results corresponding to the first keyword in the service, indicating an item search page including the search results,

How to provide keyword advertising information.
According to claim 1,

The information on the landing URL includes information indicating one of an item search page corresponding to the first keyword and a brand detail page for a brand related to the first keyword.

How to provide keyword advertising information.
According to claim 6,

The one page is determined based on the identification information of the first advertising medium,

How to provide keyword advertising information.
According to claim 6,

The one page is determined based on the purchase rate of users of the service through each of the item search page and the brand detail page.

How to provide keyword advertising information.
According to claim 1,

The first keyword advertisement information includes flag information for the first keyword;

Whether to provide a keyword advertisement for the first keyword in the first advertising medium based on the flag information is determined.

How to provide keyword advertising information.
According to claim 1,

The first keyword advertisement information includes information on a category related to the first keyword,

How to provide keyword advertising information.
According to claim 1,

The first keyword advertisement information includes advertisement cost suggestion information for the first keyword in the first advertisement medium.

How to provide keyword advertising information.
According to claim 11,

The advertising cost suggestion information is determined based on feedback information obtained from the first advertising medium for the first keyword.

How to provide keyword advertising information.
According to claim 12,

The feedback information,

Information on the click-through rate of users for the first keyword in the first advertising medium;

Information about the rank in which the first keyword is exposed in the first advertising medium, and

Including at least one of information about the search frequency of the first keyword in the first advertising medium,

How to provide keyword advertising information.
According to claim 11,

The method,

Based on information about the performance of the first keyword for the service related to the electronic device and information about whether the first keyword is included in a keyword group corresponding to a time when the keyword advertisement is provided, in the keyword pool Further comprising the step of checking the priority of the first keyword,

The advertising cost proposal information is determined based on the priority,

How to provide keyword advertising information.
15. The method of claim 14,

The performance is determined based on purchase information of users using the service through the first keyword,

How to provide keyword advertising information.
15. The method of claim 14,

When the first keyword has a characteristic related to when the keyword advertisement is provided, the first keyword is included in the keyword group.

How to provide keyword advertising information.
According to claim 11,

The advertising cost proposal information is updated based on a regular cycle,

How to provide keyword advertising information.
According to claim 1,

The first keyword advertisement information includes information about an image corresponding to the first keyword;

The image is an image commonly corresponding to a plurality of keywords including the first keyword,

How to provide keyword advertising information.
An electronic device providing keyword advertisement information,

processor; and

comprising one or more memories for storing one or more instructions;

The one or more instructions, when executed, cause the processor to:

Checking first filtering information for a first advertising medium among one or more advertising media;

identifying a first keyword set in a keyword pool for keyword advertisement based on the first filtering information corresponding to the first advertising medium; and

Providing first keyword advertisement information including information on a first keyword included in the first keyword set and a landing uniform resource locator (URL) corresponding to the first keyword to a target server related to the first advertising medium controlling the processor to perform the steps;

electronic device.