WO2023136527A1 - Procédé de fonctionnement pour la fourniture d'informations sur un magasin et dispositif électronique prenant en charge celui-ci - Google Patents

Procédé de fonctionnement pour la fourniture d'informations sur un magasin et dispositif électronique prenant en charge celui-ci Download PDF

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Publication number
WO2023136527A1
WO2023136527A1 PCT/KR2022/095018 KR2022095018W WO2023136527A1 WO 2023136527 A1 WO2023136527 A1 WO 2023136527A1 KR 2022095018 W KR2022095018 W KR 2022095018W WO 2023136527 A1 WO2023136527 A1 WO 2023136527A1
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WO
WIPO (PCT)
Prior art keywords
information
item
store
image information
representative
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PCT/KR2022/095018
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English (en)
Korean (ko)
Inventor
김남희
최진
Original Assignee
쿠팡 주식회사
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Application filed by 쿠팡 주식회사 filed Critical 쿠팡 주식회사
Publication of WO2023136527A1 publication Critical patent/WO2023136527A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to a method and apparatus for providing store information, and more particularly, to a method and electronic device for providing store information including an image of a representative menu item of a store.
  • an electronic device may provide store information including an image of a representative menu item of a store.
  • Various embodiments may provide an operating method of an electronic device for providing store information and an electronic device supporting the same.
  • a method for providing store information by an electronic device comprising: checking one or more stores related to a service for brokering delivery provided by the electronic device; obtaining representative image information including representative store image information for the first store and representative item image information for items sold in the first store, with respect to a first store included in the one or more stores; and providing information of the first store including the representative image information.
  • the obtaining of the representative image information may include obtaining order number information for a plurality of items sold in the first store and item rating information for the plurality of items; determining a representative item including a first item and a second item for the representative item image information among the plurality of items, based on the order number information and the item rating information; and obtaining representative item image information including first image information of the first item and second image information of the second item.
  • the first image information may be identified based on image information of the first item included in a first item detail page for the first item in a store detail page of the first store. .
  • a region in which the first item is displayed is identified among image information of the first item, and the first image information is obtained by cropping the identified region in the image information of the first item. It can be.
  • image information of the first item may be obtained from a terminal of the first store.
  • the first item when image information of the first item is not checked in the first item detail page, the first item may be excluded from determining the representative item.
  • the method of providing store information may further include transmitting image request information for the first item to a terminal of the first store.
  • the determining of the representative item may include, among the plurality of items, first display information indicating that a first condition corresponding to the order number information is satisfied or a first indication corresponding to the item rating information. checking one or more items for which second display information indicating that 2 conditions are satisfied is set; and determining the first item and the second item among the one or more items.
  • the determining of the first item and the second item may include checking some items for which both the first display information and the second display information are set among the one or more items; and determining the first item and the second item from among the partial items when the number of the partial items is two or more.
  • the determining of the first item and the second item may include: determining the one item as the first item when the number of the partial items is one; and determining, as the second item, an item having the largest number of orders among the items other than the one item among the one or more items.
  • the determining of the first item and the second item may include, when the some of the items are not identified, a first priority among the one or more items related to the first condition and the second item. and determining the first item and the second item based on a second priority related to a condition, wherein the first priority may be higher than the second priority.
  • the store information providing method may include obtaining a user's first input for the first image information from the representative image information included in the provided information of the first store; and providing a store detail page of the first store in response to the first input, wherein information on the first item displayed on the store detail page is such that the first item corresponds to the first input. It may include information indicating that the obtained item corresponds to the first image information.
  • the representative image information may be set based on a predetermined layout for arranging the representative store image information, the first image information, and the second image information.
  • the layout includes one main image display area and a plurality of additional image display areas, and the size of the main image display area may be larger than that of the additional image display area.
  • the store information providing method may include setting the representative store image information to be disposed in the one main image display area; and setting the first image information and the second image information to be disposed in each of the plurality of additional image display areas.
  • the method of providing store information may include obtaining information on one or more keywords used by a plurality of users to search the first store on the service; Setting the first image information to be disposed in the one main image display area when a first search frequency based on at least one first keyword corresponding to a name of the first item among the one or more keywords is equal to or greater than a threshold number of times step; and setting the representative store image information and the second image information to be disposed in each of the plurality of additional image display areas.
  • the store information providing method may include the first search frequency and a second search frequency based on at least one second keyword corresponding to a name of the second item among the one or more keywords, both of which are the threshold number of times. If it is above, setting one image information corresponding to an item with a high order number among the first item and the second item to be disposed in the one main image display area; and setting remaining image information other than the one of the representative store image information, the first image information, and the second image information to be disposed in each of the plurality of additional image display areas. .
  • the information of the first store further includes characteristic information of the first store, and the characteristic information of the first store includes information about a name of the first store and information about the first store.
  • An electronic device providing store information includes: a processor; and one or more memories for storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to: one or more stores related to a service for delivery brokerage provided by the electronic device; Checking; obtaining representative image information including representative store image information for the first store and representative item image information for items sold in the first store, with respect to a first store included in the one or more stores; and providing information of the first store including the representative image information.
  • the present invention provides a method for an electronic device to provide store information including an image of a representative menu item of a store, and has a technical effect in terms of promoting convenience of a user's store search.
  • FIG. 1 is a diagram for explaining a store information providing system in which a method of operating an electronic device for providing store information according to various embodiments may be implemented.
  • FIG. 2 is a diagram illustrating configurations of a server device and a user device according to various embodiments.
  • FIG. 3 is a diagram illustrating an operating method of the server device 100 for providing store information according to various embodiments.
  • FIG. 4 is a diagram illustrating a method in which the server device 100 obtains representative item image information for items sold in a store according to various embodiments.
  • FIG. 5 is a diagram illustrating a method of setting representative image information such that image information of one of representative items is arranged in a main image display area by the server device 100 according to various embodiments.
  • FIG. 6 is a diagram illustrating an example in which the user device 200 outputs store information based on the operation of the server device 100 according to various embodiments.
  • FIG. 7 is a diagram illustrating an example in which the user device 200 outputs a store detail page based on an operation of the server device 100 according to various embodiments.
  • each component or feature may be considered optional unless explicitly stated otherwise.
  • Each component or feature may be implemented in a form not combined with other components or features.
  • various embodiments may be configured by combining some components and features. The order of operations described in various embodiments may be changed. Some components or features of one embodiment may be included in another embodiment, or may be replaced with corresponding components or features of another embodiment.
  • FIG. 1 is a diagram for explaining a store information providing system in which a method of operating an electronic device for providing store information according to various embodiments may be implemented.
  • a system for providing store information may be implemented in various types of electronic devices.
  • the store information providing system may be implemented in the server device 100 and the user device 200 .
  • the server device 100 and the user device 200 may perform operations according to various embodiments of the present disclosure based on a store information providing system implemented in each device.
  • the store information providing system according to various embodiments is not limited to that shown in FIG. 1 and may be implemented in more various electronic devices and servers.
  • the server device 100 may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes a storage having a large storage capacity.
  • the server device 100 may be a cloud device that works with a plurality of user devices.
  • the user device 200 may be a device that can be used by an individual user, such as a desktop PC, a tablet PC, or a mobile terminal.
  • other electronic devices performing similar functions may be used as the user device 200 .
  • a store information providing system may include various modules for operation.
  • the modules included in the store information providing system enable physical devices (eg, the server device 100 and the user device 200) in which the store information providing system is implemented (or included in the physical device) to perform designated operations. It may be implemented computer code or one or more instructions.
  • the physical device in which the store information providing system is implemented stores a plurality of modules in a memory in the form of computer code, and when the plurality of modules stored in the memory are executed, the plurality of modules correspond to the plurality of modules. It can be made to perform specified actions.
  • FIG. 2 is a diagram illustrating configurations of a server device and a user device according to various embodiments.
  • the server device 100 and the user device 200 may include an input/output unit 210, a communication unit 220, a storage 230, and a processor 240.
  • the input/output unit 210 may be various interfaces or connection ports that receive user input or output information to the user.
  • the input/output unit 210 may include an input module and an output module, and the input module receives a user input from a user.
  • User input may be made in various forms including key input, touch input, and voice input.
  • Examples of input modules capable of receiving such user input include a traditional keypad, keyboard, and mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, A proximity sensor including at least one of an illuminance sensor or an infrared sensor for detecting user approach, a motion sensor for recognizing a user's motion through an acceleration sensor or a gyro sensor, and various other types of sensors that detect or receive user input.
  • the input module may include at least one of the devices listed above.
  • the touch sensor may be implemented as a piezoelectric or capacitive touch sensor that detects a touch through a touch panel attached to a display panel or a touch film, an optical touch sensor that detects a touch by an optical method, and the like.
  • the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) connecting an external input device that receives a user input instead of a device that detects a user input by itself.
  • the output module may output various types of information.
  • the output module may include at least one of a display for outputting an image, a speaker for outputting sound, a haptic device for generating vibration, and other various types of output means.
  • the output module may be implemented in the form of a port type output interface connecting the above-described individual output means.
  • an output module in the form of a display may display text, still images, and moving images.
  • Displays include liquid crystal displays (LCDs), light emitting diodes (LEDs) displays, organic light emitting diodes (OLEDs) displays, flat panel displays (FPDs), and transparent displays.
  • LCDs liquid crystal displays
  • LEDs light emitting diodes
  • OLEDs organic light emitting diodes
  • FPDs flat panel displays
  • display transparent display
  • curved display flexible display
  • 3D display 3D display
  • holographic display projector
  • other various types of devices capable of performing image output functions. may contain at least one.
  • Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module.
  • the communication unit 220 may communicate with other devices. Accordingly, the server device 100 and the user device 200 may transmit and receive information with other devices through a communication unit. For example, the server device 100 and the user device 200 may communicate with each other or with other devices using a communication unit.
  • the communication unit includes a wired communication module that accesses the Internet through a LAN (Local Area Network), a mobile communication module that accesses a mobile communication network through a mobile communication base station to transmit and receive data, and a wireless local area network (WLAN) such as Wi-Fi.
  • WLAN Local Area Network
  • Area Network)-based communication method or WPAN (Wireless Personal Area Network)-based communication method such as Bluetooth or Zigbee, a short-distance communication module, or GNSS (Global Navigation Satellite System) such as GPS (Global Positioning System) ), or a combination thereof.
  • LAN Local Area Network
  • WPAN Wireless Personal Area Network
  • GNSS Global Navigation Satellite System
  • GPS Global Positioning System
  • the storage 230 may store various types of information. Storage may temporarily or semi-permanently store data.
  • the storage of the server 100 includes an operating system (OS) for driving the server 100, a program for generating data or braille for hosting a website, or an application (eg, a web application). ) may be stored.
  • OS operating system
  • application eg, a web application
  • the storage may store the modules in the form of computer code as described above.
  • Examples of the storage 230 include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. This can be. Such storage may be provided in a built-in type or a detachable type.
  • HDD hard disk drive
  • SSD solid state drive
  • flash memory a read-only memory
  • RAM random access memory
  • the processor 240 controls overall operations of the server device 100 and the user device 200 . To this end, the processor 240 may perform calculations and processing of various types of information and may control operations of elements of the server device 100 and the user device 200 . For example, the processor 240 may execute a program or application for providing store information.
  • the processor 240 may be implemented as a computer or a similar device according to hardware, software, or a combination thereof. In terms of hardware, the processor 240 may be implemented in the form of an electronic circuit that performs a control function by processing electrical signals, and in terms of software, it may be implemented in the form of a program that drives the processor 240 in hardware.
  • operations of the server device 100 and the user device 200 may be interpreted as being performed under the control of the processor 240 . That is, when modules implemented in the above-described store information providing system are executed, the modules may be interpreted as controlling the processor 240 to perform the following operations on the server device 100 and the user device 200.
  • various embodiments may be implemented through various means.
  • various embodiments may be implemented by hardware, firmware, software, or a combination thereof.
  • the method includes one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), and FPGAs. (field programmable gate arrays), processors, controllers, microcontrollers, microprocessors, etc.
  • ASICs application specific integrated circuits
  • DSPs digital signal processors
  • DSPDs digital signal processing devices
  • PLDs programmable logic devices
  • FPGAs field programmable gate arrays
  • processors controllers, microcontrollers, microprocessors, etc.
  • the method according to various embodiments may be implemented in the form of a module, procedure, or function that performs functions or operations described below.
  • software codes can be stored in memory and run by a processor.
  • the memory may be located inside or outside the processor, and may exchange data with the processor by various means known in the art.
  • the server device 100 performs a store information providing operation
  • the user device 200 that obtains store information from the server device 100 ) may output store information.
  • FIG. 3 is a diagram illustrating an operating method of the server device 100 for providing store information according to various embodiments.
  • the server device 100 provides store information, and in order to perform an operation of providing the store information, check one or more stores related to the service for delivery mediation provided by the server device 100 ( 301), for a first store included in the one or more stores, obtaining representative image information including representative store image information for the first store and representative item image information for items sold in the first store; (303), information of the first store including the representative image information may be provided (305).
  • a service for delivery mediation provided by the server device 100 according to FIG. 3 or a service related to the server device 100 includes item pickup between various stores located on the service and a plurality of users using the service. It may correspond to a service for ordering and delivery order brokerage.
  • items subject to pick-up orders and delivery orders may correspond to food items, and food items may be understood to have the same meaning as various other terms indicating food-related items such as dishes, food menus, or meals.
  • a store associated with a service for delivery brokerage may correspond to a store that sells and delivers food items, and is understood to have the same meaning as various other terms indicating places where food items can be sold, such as stores, shops, and restaurants. It can be.
  • a plurality of users may input an order request for ordering an item through a store in the service, and the store provides the corresponding service. It is possible to check the input order request and prepare the ordered item in response. If the store supports both pick-up orders and delivery orders, for pick-up orders in which the user directly visits the store to pack or pick-up the item, depending on the user's choice, the store will notify the store when the ordered item is ready.
  • the corresponding service inputs item preparation completion information, and then the user can visit the store and pick up the item.
  • the store enters delivery request information in the service when the ordered item is ready, and when the delivery request information is confirmed, the delivery man sends the store to the store. After visiting and picking up the item, it can be delivered to the user's address information.
  • the server device 100 may check one or more stores related to a service for brokering delivery.
  • one or more stores identified by the server device 100 in operation 301 may correspond to a store that sells and delivers food items in association with a service, and sells food items such as stores, shops, and restaurants on the service. It can be understood as having the same meaning as various other terms indicating a place where it can be done.
  • one or more stores that the server device 100 checks in operation 301 may include a store that can be recommended for the user on the main page of the service, and the store that can be recommended for the user can be searched by the user.
  • Stores that are recommended in different ways, including stores that are recommended based on history, stores that are recommended based on a user's order history, or stores that are recommended based on a user's location can include
  • store information provided by the server device 100 according to operation 305 to be described later may be information provided through a main page on a service.
  • one or more stores checked by the server device 100 in operation 301 may include a store that may be provided as a search result in response to a keyword input by a user to search a store on a service, and the user Stores that can be provided as search results according to various methods, such as a store having a name corresponding to an input keyword or a store selling food items corresponding to a keyword input by a user, may be included.
  • store information provided by the server device 100 according to operation 305 to be described later may be information provided through a store search page on the service.
  • the server device 100 provides representative store image information about the first store and representative items about items sold in the first store with respect to the first store included in one or more stores. Representative image information including image information may be obtained.
  • representative image information acquired by the server device 100 for the first store in operation 303 may include representative store image information that may represent the first store.
  • Representative store image information that can represent the first store includes various image information, such as images of the inside or outside of the store that can represent the first store, or images including various menu items that can represent the first store. can
  • representative image information acquired by the server device 100 for the first store in accordance with operation 303 may include representative item image information representing items sold in the first store.
  • Representative item image information that can represent items sold in the first store may include an image of an item confirmed to have a high sales volume in the first store, an image of an item confirmed to have a high rating in the first store, or an image of an item confirmed to have a high rating in the first store.
  • Various image information such as an image of an item identified as a signature item for may be included.
  • the server device 100 obtaining representative image information for the first store includes order number information for a plurality of items sold by the server device 100 in the first store and Representative image information set to include item rating information, determine a representative item for representative item image information among the plurality of items based on the acquired order number information and item rating information, and include the image information of the determined representative item. It may include an operation of obtaining.
  • the representative item as described above may include two items, such as a first item and a second item sold in the first store.
  • the representative item image information included in the representative image information for the first store is It includes the first image information of the first item and the second image information of the second item.
  • the server device 100 may determine the first item and the second item as representative items for the representative item image information included in the representative image information for the first store, and the first item included in the determined representative item
  • the first image information and the second image information of the second item may be obtained as representative item image information.
  • An operation of the server device 100 for obtaining representative item image information may be summarized as shown in FIG. 4 .
  • FIG. 4 is a diagram illustrating a method in which the server device 100 obtains representative item image information for items sold in a store according to various embodiments.
  • the operation of the server device 100 according to FIG. 4 may be included in operation 303 in which the server device 100 obtains representative image information.
  • the server device 100 may acquire order number information for a plurality of items sold in a store and item rating information for a plurality of items (401). Having acquired order number information and item rating information for a plurality of items sold in the store, the server device 100 determines a representative item image to be included in representative image information among a plurality of items based on the acquired order number information and item rating information. A representative item including the first item and the second item for information may be determined (403). Thereafter, the server device 100 may obtain representative item image information including first image information of the first item and second image information of the second item (405).
  • first image information of a first item included in the representative item determined by the server device 100 is an item for the first item in a store detail page of a first store on a service related to the server device 100. It may be confirmed based on image information of the first item included in the detail page. That is, based on the image of the first item included in the item detail page including information on the first item within the store detail page of the first store, first image information of the first item to be included in representative item image information is confirmed. It can be.
  • the server device 100 may identify an area where the first item is mainly displayed among the entire image area, and The first image information of the first item to be included in the representative item image information may be obtained by cropping an area identified as having the first item primarily displayed among the entire image areas of the image of one item. Since the image of the item included in the item detail page may include other images such as a blank space or a decor or decoration for the item in addition to the basic image of the item, the server device 100 may include the image of the item included in the item detail page.
  • a partial image containing only the item can be identified and acquired as image information to be included in the representative item image information by identifying a part where the item is displayed and performing a cropping operation on the identified part.
  • the server device 100 may utilize various techniques capable of identifying a region corresponding to a food item in an image.
  • an image of a first item included in an item detail page including information on the first item may be an image obtained from a terminal of a first store that sells the first item. That is, the first store may take and obtain an image of the first item sold by them and provide the image to the server device 100, and the server device 100 may confirm that the provided image is an image of the first item. After checking, a corresponding image may be posted on the item detail page for the first item included in the store detail page of the first store on the service.
  • the first item may be excluded from determining the representative item to be included in the representative item image information. That is, the representative item to be included in the representative item image information may be determined for an item confirmed to have an image included in the item detail page among a plurality of items sold in the store.
  • the server device 100 may also perform an operation of transmitting image request information for the first item to the terminal of the first store while excluding the first item from determining the representative item.
  • the server device 100 includes order number information for a plurality of items sold in the first store for a first store included in one or more stores associated with a service, and Item rating information for a plurality of items is obtained, and a representative including a first item and a second item for representative item image information to be included in representative image information among a plurality of items based on the obtained order number information and item rating information items can be determined.
  • the server device 100 determining a representative item including the first item and the second item for the first store corresponds to order number information among a plurality of items sold by the first store.
  • Check one or more items for which display information indicating that the condition is satisfied or display information indicating that the condition corresponding to the item rating information is satisfied is set, and the first item and the second item are representative items among the checked one or more items. It may include an operation of determining an item.
  • the server device 100 sets display information for a specific item that satisfies a condition such that the number of orders is greater than or equal to a certain number or that the number of orders is within a certain rank in order of high order.
  • display information may be set in the form of a tag or chip including text such as 'lots of orders', and information about the specific item provided on the store detail page of the first store. It may be additionally included in and displayed.
  • the server device 100 may display information for a specific item that satisfies a condition, such as an item review rating of a plurality of items sold by the first store equal to or higher than a predetermined score, or the number of item reviews ranked within a predetermined order in the order of high number of item reviews. can be set.
  • a condition such as an item review rating of a plurality of items sold by the first store equal to or higher than a predetermined score, or the number of item reviews ranked within a predetermined order in the order of high number of item reviews.
  • display information may be set in the form of a tag or chip including text such as 'review best', and information about the specific item provided on the store detail page of the first store. It may be additionally included in and displayed.
  • the server device 100 satisfies the condition corresponding to display information or item rating information indicating that the condition corresponding to the number of orders information is satisfied as above among a plurality of items sold in the first store.
  • a representative item which is a target of representative item image information to be included in the representative image information, may be determined within one or more items for which display information indicating is set.
  • display information indicating that the condition corresponding to the order number information is satisfied or display information indicating that the condition corresponding to the item rating information is satisfied is set.
  • the method of determining the first item and the second item as representative items may vary according to the number of items for which display information is set.
  • the server device 100 may select a first item and a second item among the partial items for which it is confirmed that all display information is set, and determine them as representative items.
  • the server device 100 in order to prevent problems such as difficulty in selecting a representative item or providing excessive information to the user due to an excessive number of items for which each display information is set, occurs, each display information
  • the number of all set items may be limited to a certain number or less.
  • the server device 100 selects the one item for which it is confirmed that all display information is set as the first item, determines it as the representative item, and determines the number of orders from the remaining items except for the one item among the one or more items. An item having the largest number of is selected as the second item to be determined as the representative item.
  • the corresponding item can be immediately determined as one representative item, and the item with the largest number of orders among other items for which only one display information is set is designated as another representative item.
  • the condition corresponding to the number of orders information may have a higher priority than the condition corresponding to the item rating information, and the priority of the item for which the highest number of orders is confirmed is given. It can be determined as the highest representative item.
  • the server device 100 considers the priority related to the condition corresponding to the order number information and the priority related to the condition corresponding to the item rating information among the one or more items for which it is confirmed that one display information is set, respectively.
  • the first item and the second item may be selected and determined as representative items.
  • the server device 100 may determine a representative item including the first item and the second item in consideration of the priority among the one item confirmed that one display information is set, and at this time, corresponding to the order number information
  • the priority related to the condition is set higher than the priority related to the condition corresponding to the item rating information, and an item for which display information indicating that the condition corresponding to the order number information is set is set is set is preferentially determined as the representative item.
  • the server device 100 may provide information of the first store including representative image information.
  • the information of the first store provided by the server device 100 according to operation 305 may include characteristic information of the first store together with image information about the first store.
  • the characteristic information of the first store provided as the information of the first store includes information on the name of the first store, information on evaluations of a plurality of users on the service of the first store, information on the relationship between the first store and users.
  • a variety of information may be included, such as information about expected delivery times.
  • the server device 100 stores details of the first store in response to the obtained input. You can perform an operation to provide a page.
  • the server device 100 when a user's input corresponding to image information of any one representative item included in representative image information among information of the first store provided by the server device 100 according to operation 305 is obtained, the server device 100 performs an operation of providing a store detail page of the first store in response to the obtained input, and may set information for recognizing that the user has inputted the one representative item in the provided store detail page.
  • the server device 100 provides the provided store detail page
  • Information on the first item displayed on the screen may include information indicating that the first item is an item corresponding to first image information obtained by a user's input.
  • Information included in this way may correspond to information for highlighting the first item on the store detail page or information for displaying blinking of the first item on the store detail page. That is, when the user clicks the first image information of the first item included as representative image information in the information of the first store, the information on the first item is highlighted or blinked on the corresponding store detail page.
  • the server device 100 when a user's input corresponding to the first image information of the first item included in the representative image information in the information of the first store is obtained and the store detail page is provided, the server device 100 provides the store.
  • Information indicating that information on the first item may be displayed on a specific portion of the screen of the user device 200 on the detail page may be set. That is, when the user clicks the first image information of the first item included in the information of the first store as representative image information, the store details set to display information on the first item on a specific portion of the screen of the user device 200. page can be provided.
  • the specific portion of the screen of the user device 200 where the information on the first item is displayed may include a portion such as the upper portion of the screen of the user device where it is determined that the user can directly check the information on the first item. there is.
  • representative image information included in information of the first store provided by the server device 100 in operation 305 includes representative store image information for the first store and a first image of the first item determined as the representative item. It may be set based on a certain layout for arranging information and the second image information of the second item determined as the representative item. That is, a layout in the form of appropriately arranging the three image information may be applied to the representative image information.
  • the layout for the representative image information may include a border or an inner border between images of a specific color to distinguish that each image information to be included in the representative image information corresponds to different image information.
  • a layout for representative image information included in information of a first store provided by the server device 100 in operation 305 includes representative store image information for the first store and a first item determined as a representative item. It may include various image display areas for arranging the first image information of and the second image information of the second item determined as the representative item.
  • the layout may include one main image display area and a plurality of additional image display areas, and the size of the main image display area may be set larger than that of the additional image display area.
  • the server device 100 may set representative image information by arranging one image to be emphasized in one main image display area and arranging images to be added in a plurality of additional image display areas.
  • the server device 100 sets representative store image information for the first store to be disposed in one main image display area, and sets first image information of a first item determined as a representative item and second image information determined as a representative item. Second image information of an item may be set to be disposed in each of a plurality of additional image display areas.
  • representative store image information may be set as the largest image and may be emphasized, and image information of each representative item may be set as a smaller image and added.
  • image information of the corresponding one item may be set to be disposed in one main image display area.
  • one item that the server device 100 determines to be emphasized among representative items may be identified based on a search frequency of a keyword corresponding to the corresponding one item.
  • the server device 100 may set the first image information of the first item to be disposed in one main image display area.
  • the server device 100 When the search frequency based on at least one keyword corresponding to the name of one item is greater than or equal to a threshold number of times, the first image information of the first item is set to be disposed in one main image display area, and the second item, which is the other one of the representative items, is set. Second image information of and representative store image information for the first store may be set to be disposed in each of a plurality of additional image display areas. The operation of such a server device may be summarized as shown in FIG. 5 .
  • FIG. 5 is a diagram illustrating a method of setting representative image information such that image information of one of representative items is arranged in a main image display area by the server device 100 according to various embodiments.
  • the server device 100 may check a first item and a second item included in a representative item determined for representative image information on the first store (501). At this time, the server device 100 may obtain information on one or more keywords used by a plurality of users to search the first store on the service (503), and obtain information corresponding to the name of the first item among the one or more acquired keywords.
  • first search frequency based on at least one first keyword is greater than or equal to the threshold number of times
  • first image information of the first item may be set to be disposed in the main image display area (505).
  • the server device 100 displays the second image information of the second item, which is the other one of the representative items, and the representative store image information for the first store in a plurality of pieces. It may be set to be disposed in each of the additional image display areas (507).
  • the server device 100 If both the first item and the second item included in the representative item satisfy the above condition, that is, the search frequency based on at least one keyword corresponding to the name of the first item among one or more keywords acquired by the server device 100 If the search frequencies based on at least one other keyword corresponding to the name of the second item and the name of the second item are both equal to or greater than the threshold number of times, the server device 100 provides image information corresponding to an item with a greater number of orders among the first item and the second item. can be set to be arranged in one main image display area.
  • the server device 100 determines whether the search frequency based on at least one keyword corresponding to the name of the first item and the search frequency based on at least one other keyword corresponding to the name of the second item are both equal to or greater than the threshold number of times. Check the number of orders, set one image information corresponding to the item with the highest order number among the first item and the second item to be arranged in one main image display area, and set the one image information among the image information of each representative item The remaining image information and representative store image information for the first store may be set to be disposed in each of a plurality of additional image display areas.
  • store information provided by the server device 100 according to operation 305 may be information provided by applying the various embodiments described above.
  • FIGS. 6 to 7 are diagrams illustrating an example of a UI/UX for providing store information according to various embodiments.
  • the examples of FIGS. 6 to 7 may be UI/UX (user interface/user experience) for the user device 200 according to the above-described embodiment of FIGS. 3 to 5, which will be described in the following drawings.
  • Each of the embodiments may be performed based on the operation of the server device 100 described above with reference to FIGS. 3 to 5 .
  • each embodiment of the UI/UX for the user device 200 described in the following drawings when the user device 200 receives input information from the user and transmits it to the server device 100, the server device 100 ) may be performed in a form in which information corresponding to the input information is provided to the user device 200 based on the operations described above in FIGS. 3 to 5 and then the user device 200 outputs it.
  • each embodiment of UI / UX described in the following drawings is not limited to this form and can be performed in all forms that can implement each embodiment of UI / UX.
  • FIG. 6 is a diagram illustrating an example in which the user device 200 outputs store information based on the operation of the server device 100 according to various embodiments.
  • the store information output by the user device 200 through FIG. 6 may correspond to the information output through the initial page on the service, and in addition to the store search page corresponding to a specific keyword searched by the user on the service, etc.
  • Store information may be output in a similar manner.
  • Store information output through FIG. 6 may include store information 601 for hamburger specialty stores and store information 603 for Chinese food restaurants.
  • Store information on hamburger specialty stores in 601 and store information on hamburger specialty stores in 603 include representative image information for each store, information on the name of each store, and information on evaluations of a plurality of users on the service for each store. , information about the distance between each store and the user, information about discount coupons that can be paid to users in the service for each store, and/or information about delivery costs and expected delivery times for users of each store, etc. .
  • the store information on the hamburger specialty store in 601 may include representative image information about the hamburger specialty store, and the representative image information includes representative store image information 605 and an image of one item among representative items of the hamburger specialty store.
  • Representative item image information including information 607 and image information 609 of another item among representative items of the hamburger specialty store may be included.
  • the representative store image information 605 of the hamburger specialty store may include various image information such as an image of the inside or outside of the store that may represent the hamburger specialty store, or an image including various menu items that may represent the hamburger specialty store. .
  • an image of an item confirmed to have high sales in the hamburger specialty store such as 607 or 609
  • an image of an item confirmed to have a high rating in the hamburger specialty store or information about the hamburger specialty store
  • image information such as an image of an item identified as a signature may be included.
  • FIG. 7 is a diagram illustrating an example in which the user device 200 outputs a store detail page based on an operation of the server device 100 according to various embodiments.
  • the store detail page output by the user device 200 through FIG. 7 may correspond to the store detail page of the hamburger restaurant provided in response to a user's input corresponding to the store information 601 for the hamburger restaurant in FIG. 6 .
  • the store detail page output through FIG. 7 may include information on a plurality of items sold by the hamburger specialty store of FIG. A 'lot of orders' tag indicating that the condition is met may be included, and the information on the 'cheese stick' item of 703 includes a 'many order' tag indicating that the corresponding condition is met and the item rating information A 'review best' tag indicating that the corresponding condition is satisfied may be included.
  • the 'Bulgogi Burger Set' item of 701 and the 'Cheese Stick' item of 703 may be items identified as representative items for the hamburger specialty store in FIG. 6 according to the various embodiments described above.
  • image information of corresponding items, such as 607 and 609, may be included in the representative image information in the store information 601 for the hamburger specialty store according to various embodiments described above.
  • the UI/UX for the user device 200 of FIGS. 6 to 7 and the operation of the user device 200 may be performed in association with the operation of the server device 100 described above in FIGS. 3 to 5, and FIG. 6
  • the UI / UX examples of FIG. 7 are examples for the disclosure of the present invention, and various embodiments of the present invention are not limited to the UI / UX forms of FIGS. 6 to 7 and can implement various embodiments of the present invention. It can be done according to all types of UI/UX.
  • the method according to the system according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium.
  • various embodiments of the present invention may be implemented as computer readable codes in a computer readable recording medium from a specific point of view.
  • a computer readable recording medium is any data storage device capable of storing data readable by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet).
  • the computer readable recording medium may also be distributed across networked computer systems, so that computer readable code is stored and executed in a distributed manner.
  • functional programs, code, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.
  • Such software may include, for example, volatile or non-volatile storage devices, such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable. Or, for example, a compact disk (CD), DVD, magnetic disk or magnetic tape, such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored. .
  • volatile or non-volatile storage devices such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable.
  • a compact disk (CD), DVD, magnetic disk or magnetic tape such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored.
  • Methods according to various embodiments of the present invention may be implemented by a computer including a control unit and a memory, or a vehicle including such a memory or computer, and the memory may include a program including instructions for implementing the embodiments of the present invention. or an example of a machine-readable storage medium suitable for storing programs.
  • the present invention includes a program including code for implementing the device or method described in the claims of this specification and a storage medium readable by a machine (such as a computer) storing such a program.
  • a program may be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention appropriately includes equivalents thereto.

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Abstract

L'invention concerne un procédé de fourniture d'informations sur un magasin au moyen d'un dispositif électronique, le procédé comprenant les étapes consistant à : identifier au moins un magasin associé à un service fourni par le dispositif électronique pour un courtage de livraison ; par rapport à un premier magasin compris dans l'au moins un magasin, acquérir des informations représentatives d'image comprenant des informations représentatives d'image de magasin concernant le premier magasin, et des informations représentatives d'image d'article, concernant un article vendu dans le premier magasin ; et fournir des informations du premier magasin comprenant les informations représentatives d'image.
PCT/KR2022/095018 2022-01-14 2022-01-27 Procédé de fonctionnement pour la fourniture d'informations sur un magasin et dispositif électronique prenant en charge celui-ci WO2023136527A1 (fr)

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KR1020220005887 2022-01-14

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Citations (3)

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