WO2022260218A1 - Procédé permettant de faire fonctionner un dispositif électronique pour fournir des informations de magasins et dispositif électronique prenant en charge ledit procédé - Google Patents

Procédé permettant de faire fonctionner un dispositif électronique pour fournir des informations de magasins et dispositif électronique prenant en charge ledit procédé Download PDF

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Publication number
WO2022260218A1
WO2022260218A1 PCT/KR2021/013873 KR2021013873W WO2022260218A1 WO 2022260218 A1 WO2022260218 A1 WO 2022260218A1 KR 2021013873 W KR2021013873 W KR 2021013873W WO 2022260218 A1 WO2022260218 A1 WO 2022260218A1
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WO
WIPO (PCT)
Prior art keywords
store
keyword
information
search
user
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PCT/KR2021/013873
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English (en)
Korean (ko)
Inventor
최진
윤치형
Original Assignee
쿠팡 주식회사
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Publication of WO2022260218A1 publication Critical patent/WO2022260218A1/fr

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0623Item investigation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33Querying
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33Querying
    • G06F16/3331Query processing
    • G06F16/3332Query translation
    • G06F16/3338Query expansion
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces

Definitions

  • the present invention relates to a method and apparatus for providing store information, and more particularly, to a method and electronic apparatus for providing information on a seller's store associated with a service related to an electronic device.
  • a store when a store corresponding to a search keyword is not found in a service, a store may be searched using a keyword similar to the search keyword, and information on the store searched through the similar keyword may be provided. have.
  • Various embodiments may provide an operating method of an electronic device for providing store information and an electronic device supporting the same.
  • An electronic device obtains information about a search keyword from a user, provides information about a store corresponding to the search keyword when information about a store corresponding to the search keyword is confirmed, and provides information about a store corresponding to the search keyword. If information on the corresponding store is not confirmed, store information providing operation is performed based on the operation of checking information on the store corresponding to the similar keyword extended from the search keyword and providing information on the store corresponding to the similar keyword. can do.
  • the present invention provides a method of providing information on a searched store using a similar keyword together with a search keyword in a service, and has a technical effect in terms of promoting convenience of a user's store search.
  • the present invention allows a personalized similar keyword to be set for a user when a similar keyword corresponding to a search keyword is used, so that a more suitable search result can be provided to a user using a service.
  • FIG. 1 is a diagram for explaining a store information providing system in which a method of operating an electronic device for providing store information according to various embodiments may be implemented.
  • FIG. 2 is a diagram illustrating configurations of a server device and a user device according to various embodiments.
  • FIG. 3 is a diagram illustrating an operating method of an electronic device for providing store information according to various embodiments.
  • FIG. 4 is a diagram illustrating an example in which the user device 200 outputs information about a store corresponding to a search keyword to a search page based on an operation of the server device 100 according to various embodiments.
  • FIG. 5 is a diagram illustrating an operation of determining a similar keyword by the server device 100 according to various embodiments.
  • FIG. 6 is a diagram illustrating an operation in which the server device 100 provides information on a search page corresponding to a similar keyword to the user device 200 according to various embodiments.
  • FIG. 7 is a diagram illustrating an example in which the user device 200 outputs a search page in which store information is not checked based on the operation of the server device 100 according to various embodiments.
  • FIG. 8 is a diagram illustrating an example in which the user device 200 outputs information about a store corresponding to a similar keyword to a search page based on an operation of the server device 100 according to various embodiments.
  • each component or feature may be considered optional unless explicitly stated otherwise.
  • Each component or feature may be implemented in a form not combined with other components or features.
  • various embodiments may be configured by combining some components and features. The order of operations described in various embodiments may be changed. Some components or features of one embodiment may be included in another embodiment, or may be replaced with corresponding components or features of another embodiment.
  • FIG. 1 is a diagram for explaining a store information providing system in which a method of operating an electronic device for providing store information according to various embodiments may be implemented.
  • a system for providing store information may be implemented in various types of electronic devices.
  • the store information providing system may be implemented in the server device 100 and the user device 200 .
  • the server device 100 and the user device 200 may perform operations according to various embodiments of the present disclosure based on a store information providing system implemented in each device.
  • the store information providing system according to various embodiments is not limited to that shown in FIG. 1 and may be implemented in more various electronic devices and servers.
  • the server device 100 may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes a storage having a large storage capacity.
  • the server device 100 may be a cloud device that works with a plurality of user devices.
  • the user device 200 may be a device that can be used by an individual user, such as a desktop PC, a tablet PC, or a mobile terminal.
  • other electronic devices performing similar functions may be used as the user device 200 .
  • a store information providing system may include various modules for operation.
  • the modules included in the store information providing system enable physical devices (eg, the server device 100 and the user device 200) in which the store information providing system is implemented (or included in the physical device) to perform designated operations. It may be implemented computer code or one or more instructions.
  • the physical device in which the store information providing system is implemented stores a plurality of modules in a memory in the form of computer code, and when the plurality of modules stored in the memory are executed, the plurality of modules correspond to the plurality of modules. It can be made to perform specified actions.
  • FIG. 2 is a diagram illustrating configurations of a server device and a user device according to various embodiments.
  • the server device 100 and the user device 200 may include an input/output unit 210, a communication unit 220, a storage 230, and a processor 240.
  • the input/output unit 210 may be various interfaces or connection ports that receive user input or output information to the user.
  • the input/output unit 210 may include an input module and an output module, and the input module receives a user input from a user.
  • User input may be made in various forms including key input, touch input, and voice input.
  • Examples of input modules capable of receiving such user input include a traditional keypad, keyboard, and mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, A proximity sensor including at least one of an illuminance sensor or an infrared sensor for detecting user approach, a motion sensor for recognizing a user's motion through an acceleration sensor or a gyro sensor, and various other types of sensors that detect or receive user input.
  • the input module may include at least one of the devices listed above.
  • the touch sensor may be implemented as a piezoelectric or capacitive touch sensor that detects a touch through a touch panel attached to a display panel or a touch film, an optical touch sensor that detects a touch by an optical method, and the like.
  • the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) connecting an external input device that receives a user input instead of a device that detects a user input by itself.
  • the output module may output various types of information.
  • the output module may include at least one of a display for outputting an image, a speaker for outputting sound, a haptic device for generating vibration, and other various types of output means.
  • the output module may be implemented in the form of a port type output interface connecting the above-described individual output means.
  • an output module in the form of a display may display text, still images, and moving images.
  • Displays include liquid crystal displays (LCDs), light emitting diodes (LEDs) displays, organic light emitting diodes (OLEDs) displays, flat panel displays (FPDs), and transparent displays.
  • LCDs liquid crystal displays
  • LEDs light emitting diodes
  • OLEDs organic light emitting diodes
  • FPDs flat panel displays
  • display transparent display
  • curved display flexible display
  • 3D display 3D display
  • holographic display projector
  • other various types of devices capable of performing image output functions. may contain at least one.
  • Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module.
  • the communication unit 220 may communicate with other devices. Accordingly, the server device 100 and the user device 200 may transmit and receive information with other devices through a communication unit. For example, the server device 100 and the user device 200 may communicate with each other or with other devices using a communication unit.
  • the communication unit includes a wired communication module that accesses the Internet through a LAN (Local Area Network), a mobile communication module that accesses a mobile communication network through a mobile communication base station to transmit and receive data, and a wireless local area network (WLAN) such as Wi-Fi.
  • WLAN Local Area Network
  • Area Network)-based communication method or WPAN (Wireless Personal Area Network)-based communication method such as Bluetooth or Zigbee, a short-distance communication module, or GNSS (Global Navigation Satellite System) such as GPS (Global Positioning System)
  • GNSS Global Navigation Satellite System
  • GPS Global Positioning System
  • the storage 230 may store various types of information. Storage may temporarily or semi-permanently store data.
  • the storage of the server 100 includes an operating system (OS) for driving the server 100, a program for generating data or braille for hosting a website, or an application (eg, a web application). ) may be stored.
  • OS operating system
  • application eg, a web application
  • the storage may store the modules in the form of computer code as described above.
  • Examples of the storage 230 include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. This can be. Such storage may be provided in a built-in type or a detachable type.
  • HDD hard disk drive
  • SSD solid state drive
  • flash memory a read-only memory
  • RAM random access memory
  • the processor 240 controls overall operations of the server device 100 and the user device 200 .
  • the processor 240 may perform calculations and processing of various types of information and control operations of components of the server 100 .
  • the processor 240 may execute a program or application for providing store information.
  • the processor 240 may be implemented as a computer or a similar device according to hardware, software, or a combination thereof.
  • the processor 240 may be implemented in the form of an electronic circuit that performs a control function by processing electrical signals, and in terms of software, it may be implemented in the form of a program that drives the processor 240 in hardware.
  • operations of the server device 100 and the user device 200 may be interpreted as being performed under the control of the processor 240 . That is, when modules implemented in the above-described store information providing system are executed, the modules may be interpreted as controlling the processor 240 to perform the following operations on the server device 100 and the user device 200.
  • various embodiments may be implemented through various means.
  • various embodiments may be implemented by hardware, firmware, software, or a combination thereof.
  • the method includes one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), and FPGAs. (field programmable gate arrays), processors, controllers, microcontrollers, microprocessors, etc.
  • ASICs application specific integrated circuits
  • DSPs digital signal processors
  • DSPDs digital signal processing devices
  • PLDs programmable logic devices
  • FPGAs field programmable gate arrays
  • processors controllers, microcontrollers, microprocessors, etc.
  • the method according to various embodiments may be implemented in the form of a module, procedure, or function that performs functions or operations described below.
  • software codes can be stored in memory and run by a processor.
  • the memory may be located inside or outside the processor, and may exchange data with the processor by various means known in the art.
  • the server device 100 performs a store information providing operation
  • the user device 200 that obtains store information from the server device 100 ) may output store information.
  • FIGS. 3 and 5 to 6 illustrate the operation of the server device 100 according to various embodiments
  • FIGS. 4 and 7 to 8 illustrate the operation of the server device 100 according to various embodiments.
  • An example of a user interface/user experience (UI/UX) for the user device 200 based on an operation is shown.
  • the user device 200 receives input information from the user, and the server device 100 ), the server device 100 provides information corresponding to the input information to the user device 200 based on the operations described above in FIGS. 3 and 5 to 6, and then the user device 200 provides the information It can be performed in the form of output.
  • each embodiment of the server device 100 and the user device 200 described in the following drawings is not limited to such a form and may be performed in any form capable of implementing each embodiment.
  • at least some of operations related to operations described as being performed by the server device 100 may be implemented in the user device 200 .
  • FIG. 3 is a diagram illustrating an operating method of an electronic device for providing store information according to various embodiments.
  • the server device 100 receives information about a search keyword from the user device 200, and when information about a store corresponding to the search keyword is confirmed, information about a store corresponding to the search keyword is transmitted to the user. If the information on the store corresponding to the search keyword is not confirmed, the information on the store corresponding to the similar keyword related to the search keyword is checked to provide information about the store corresponding to the similar keyword to the user device. An operation for providing store information may be performed based on the operation of transmitting to (200).
  • the similar keyword related to the search keyword may be a keyword extended from the search keyword, and when there is no result directly corresponding to the keyword in the search results, the server device 100 may perform an extended keyword corresponding to the search keyword. Based on the searched store list can be provided.
  • providing a search result to a user in a service related to the server device 100 described in the following embodiments displays a store search result corresponding to a search keyword in the first area, and displays a store search result corresponding to the expanded search keyword. It may be implemented based on a method of displaying store search results in the second area.
  • the server device 100 checks a store corresponding to a keyword
  • the store name corresponds to the keyword and the corresponding store is identified
  • the location of the store Information related to may include at least one case of checking the corresponding store in response to a keyword and a case of checking the corresponding store in response to a category of an item sold in the store corresponding to a keyword, and performing a search for an extended keyword.
  • the extended keyword may be referred to as a similar keyword
  • the similar keyword may be identified based on information input by another user in a service related to the server device 100 .
  • the search target store may include a store located in an area where delivery is possible based on the delivery address information provided by the user, and a store corresponding to a keyword among the search target stores may be included in the search result.
  • search word expansion may be performed based on whether a store is included in a search target store and a user's previous activity history for services related to the server device 100 . Through this, it is possible to effectively provide alternative search results among the stores to be searched, and it is possible to derive an expanded search word more suitable for the user by expanding the search word based on the user's activity history.
  • a user who accesses a service related to the server device 100 through the user device 200 may search by inputting a keyword to obtain information on a desired store, and in operation 301, the server device 100 searches for Information on a keyword related to a search for can be obtained from the user device 200 . Having acquired information about the keyword, the server device 100 may check information about a store corresponding to the keyword through operation 303 . When information on a store corresponding to the keyword is confirmed, the server device 100 may provide information on a store corresponding to the keyword to the user device 200 through operation 305 .
  • the server device 100 may determine a similar keyword extended from the search keyword to be used for search as a keyword within a similar range to the keyword in operation 307, and perform operation 309. Information on a store corresponding to the determined similar keyword may be checked, and information on a store corresponding to the similar keyword may be provided to the user device 200 in operation 311 .
  • a single store corresponding to a keyword related to a user's search is identified and information on a single store corresponding to the keyword is provided to the user device 200, or a single store corresponding to a similar keyword is identified.
  • information on a single store corresponding to a similar keyword is provided to the user device 200, one or more stores are identified according to the keyword or similar keyword, and information on one or more stores is provided to the user device 200. It can be.
  • the server device 100 may correspond store information to one search result in relation to a keyword input by a user or a similar keyword determined by the server device 100, and the input keyword or similar keyword If one or more search results matched in this way exist, information on a search page including the corresponding one or more search results may be provided to the user device 200 .
  • Embodiments described below may be understood as an aspect in which the server device 100 according to FIG. 3 performs an operation for providing store information, and the server device 100 integrates each embodiment to provide store information. You can also perform an action for
  • the keyword acquired by the server device 100 may include, but is not limited to, a keyword related to a store that sells food items, and the server device 100 may search for a keyword including information that a user wants to search for.
  • the server device 100 may provide the user device 200 with a search result page including a store list including the one or more stores.
  • the operation of the server device 100 according to FIG. 3 may be performed for a process in which a user searches for and obtains information about a store that sells food items on a service related to the server device 100 .
  • a food item may be understood as having the same meaning as various other terms indicating items related to food, such as dishes, menus, or meals, and a store may sell food items such as stores, shops, and restaurants. It can be understood as having the same meaning as various other terms indicating a place where it can be.
  • a keyword related to a store that sells food items may include other text capable of searching for a specific store that sells food items, such as the name of the store or the name of a brand related to the store.
  • keywords related to stores selling food items may include other text capable of searching for a specific food item, such as the name of the food item, the name of a food menu to which the food item belongs, or the name of a food category in which the food item is classified. and other text that may indicate the store that sells the food item in relation to the location, such as the name of the store's sales branch or the name of the region that sells the food item.
  • the information about the store checked by the server device 100 may include content through which the user can check desired food items through the corresponding store.
  • information on a specific store that the server device 100 checks may include content for a store detail page for the specific store, and the store detail page for the specific store may include information about the specific store.
  • a list page including basic guide information and items sold in a corresponding specific store may be included. At this time, the list page including sold items may also include text indicating characteristics of each of the sold items.
  • the server device 100 may check a store list including one or more stores determined in response to the searched keyword, and information on the store checked by the server device 100 may include at least one store included in the corresponding store list. It corresponds to one store and may include content for a store detail page for the at least one store. The user may select an item from the store detail page and order the corresponding item.
  • information about the store may include the name of the store, a representative image of the store, ratings of the store, information related to the location of the store, delivery cost information of the store, coupon information, time required for delivery, and store information. It may include at least one of information about the guide phrase, and may additionally include a representative menu image set by the corresponding store or server device 100 .
  • the information about the store may include first information about the name or company name of the corresponding store.
  • information about a store may include second information about an image representing the store, such as a representative image related to the inside of the store or a representative image of items sold in the store.
  • an image of a representative food item sold in the store may also be displayed together with a representative image of the corresponding store, and when an input corresponding to the image of the corresponding food item is acquired, information on the corresponding food item is provided to the user in store details. can be displayed on the page.
  • the information about the store may include third information about other users' evaluations of the corresponding store.
  • the information about evaluations of other users may include information about ratings or reviews evaluated by users who use services related to the server device 100 for a corresponding store.
  • information about a store may include a distance from the store to the user device 200, an expected time required for delivery from the store to the user device 200, or delivery from the store to the user device 200.
  • Fourth information related to the user's order for the store, such as an incurred delivery cost, may be included.
  • information on a store may include fifth information about a discount coupon payable to a user of a corresponding store in a service related to the server device 100 .
  • information about a store may include sixth information about an introductory phrase related to a corresponding store.
  • the first to sixth information may be included in a designated area to display information on a corresponding store on a search page provided by the server device 100, and the first to sixth information may be included in a designated area.
  • Information on the store may be set so as to be accessed to a store detail page for the corresponding store when there is an input from the user about the information. That is, when there is a user's input corresponding to the first to sixth information included in the information about the store on the search page provided in response to the searched keyword, the server device 100 displays the store detail page of the store. can provide
  • information on the store may correspond to a search result for a search page, and the search page including the search result is provided to the user device 200 so that the information on the store is provided to the user device 200.
  • information on one specific store may correspond to one search result according to a search keyword, and when at least one store corresponding to the search keyword exists, at least one search result according to the search keyword and the at least one store corresponding to the search keyword.
  • Information about a search page including search results of may be provided to the user device 200 .
  • FIG. 4 is a diagram illustrating an example in which the user device 200 outputs information about a store corresponding to a search keyword to a search page based on an operation of the server device 100 according to various embodiments.
  • the search page shown in FIG. 4 may be provided as a search page including information about the store after the server device 100 checks information about a store corresponding to a search keyword input by a user.
  • the user device 200 may obtain the keyword 'A brand burger' for search from the user (401), deliver it to the server device 100, and then display the search page containing the corresponding search results. It is possible to receive information about the server device 100 and provide it to the user.
  • the search page includes information 403 on the store of 'A brand burger OO store' corresponding to the keyword and information 405 on the store of 'A brand burger ⁇ shop', and such search results are It can be provided based on identifying the matching store.
  • information about the store of 'A brand burger OO branch' includes 1) first information about the store's business name, 2) second information about the image representing the store, and 3) other users' evaluation of the store. 4) fourth information related to the user's order for the store, 5) fifth information about a discount coupon payable to the user for the store in a service related to the server device 100, and 6) corresponding Sixth information about an introductory phrase related to the store may be included.
  • the second information on the image representing the corresponding store may include one or more images arranged in various sizes or shapes in relation to the corresponding store, including images of items sold in the corresponding store.
  • the user device 200 When there is a user's input corresponding to the first to sixth information posted through the area of 403, the user device 200 provides 'A brand burger OO' provided by the server device 100 in response to the user's input.
  • a store detail page for the 'dot' store can be displayed.
  • the store detail page of 'A Brand Burger OO Store' provides a list of items sold in the store, so that the customer can order an item by selecting an item through the store detail page, and then the server device 100 provides order information may be delivered to the 'A brand burger OO store' and a delivery man may be allocated for delivery according to the order, so that the ordered item may be delivered to the user from the corresponding store.
  • the information about the store of 'Brand A burger restaurant' includes 1) first information about the store's business name, 2) second information about the image representing the store, and 3) other users' evaluation of the store. 4) fourth information related to the user's order for the store, 5) fifth information about a discount coupon payable to the user for the store in a service related to the server device 100, and 6) corresponding Sixth information about an introductory phrase related to the store is included.
  • the second information on the image representing the corresponding store may include one or more images arranged in various sizes or shapes in relation to the corresponding store, including images of items sold in the corresponding store.
  • the user device 200 receives 'A brand burger ⁇ that the server device 100 provides in response to the user's input.
  • a store detail page for the 'dot' store can be displayed.
  • the store detail page of 'A Brand Burger ⁇ Shop' provides a list of items sold in the store so that the customer can order an item by selecting an item through the store detail page, and then the server device 100
  • the order information can be delivered to the 'Brand A burger restaurant', and a delivery man can be assigned to deliver the ordered item to the user from the corresponding store.
  • the server device 100 when the server device 100 cannot check information on a store corresponding to the acquired search keyword, the server device 100 selects a similar keyword to be used for search as a keyword within a similar range to the acquired keyword. can judge More specifically, when there is no store corresponding to the search keyword, an additional search may be performed by expanding the search keyword accordingly.
  • the server device 100 may determine whether the acquired search keyword is a keyword corresponding to a store or a keyword corresponding to a food item. Based on the search keyword data, the server device 100 classifies the keyword type according to the business name, brand name, or food item name corresponding to the text included in each keyword, and the keyword corresponds to the store according to the distinguished keyword type. Determination of whether the keyword is a keyword or a keyword corresponding to a food item may be performed.
  • the similar keyword may be a keyword corresponding to a higher category of the search keyword.
  • a search keyword includes a business name, brand name, or sales area name
  • a food item corresponding to a search keyword can be identified based on a business name or brand name included in the search keyword, the name of the corresponding food item or menu name may be determined as a similar keyword.
  • a certain number of categories may be set in correspondence with one store corresponding to a similar keyword, and when a search result is not obtained from a search keyword, a certain number of upper categories of the search keyword are set in correspondence with the one store.
  • information on the one store may be included in a search result corresponding to the similar keyword.
  • a search result For example, when a user searches for a specific sales area branch of a specific hamburger brand with a keyword and fails to obtain a search result, a food item name of hamburger or a food category name in which fast food is classified as a parent category of the keyword is a parent category of the keyword. It may correspond to a category, and similar keywords may include hamburgers or fast food, and accordingly, information on a store corresponding to the similar keywords may be included in a search result.
  • the similar keyword may correspond to a correct keyword obtained by correcting the misspelling in the search keyword.
  • the search keyword input by the user for the correct keyword corresponds to a keyword in which some letters of the correct keyword are omitted, or the search keyword input by the user for the correct keyword contains some characters completely unrelated to the correct keyword.
  • the server device 100 may determine a correct keyword corrected by the misspelling as a similar keyword.
  • a keyword table set including one or more similar keywords to one search keyword may correspond as a form of table set information.
  • table set information including one or more similar keywords corresponding to one search keyword may include various similar keywords generated by excluding or deleting a part of text included in one search keyword.
  • a search keyword includes both a business name, a brand name, and a sales region name
  • keywords that can be determined as upper categories such as keywords including only the business name, keywords including only the brand name, or keywords including only the business name and brand name
  • it can be included in table set information.
  • table set information including one or more similar keywords corresponding to one search keyword is, when a plurality of users input the one search keyword and do not obtain a search result, the next entered keyword or A keyword selected as being related to the one search keyword and food menu or brand among keywords used for the store where the food item was finally ordered in the service usage situation at the time when the search result was not obtained through the one search keyword may be included as similar keywords, or some of the keywords determined to be highly related to the one search keyword among the keywords selected in this way may be included as similar keywords for the one search keyword.
  • the above example may be understood as the server device 100 determining similar keywords based on search data of a plurality of users.
  • table set information including one or more similar keywords corresponding to one search keyword may include similar keywords selected for the user by utilizing search data of the user or other users. That is, table set information including similar keywords personalized for the user may be set for a case in which information on a store corresponding to the search keyword input by the user is not checked.
  • table set information including one or more similar keywords corresponding to one search keyword is obtained without additional input for at least one store included in a search result obtained through one search keyword initially searched by a user. If another keyword is newly searched immediately, a keyword related to the one search keyword among the newly searched keywords and a food menu or brand may be included as a similar keyword to the one search keyword.
  • similar keywords are similar keywords that may be corresponded to when a search result for a search keyword is obtained, and table set information set to include such similar keywords may be used to abolish a store or server corresponding to a search keyword in the future.
  • a search result for a corresponding search keyword on the service cannot be obtained due to reasons such as interruption of providing information on a service related to the device 100 .
  • the user when a search result was not obtained through one search keyword that the user first searched for, in the situation of using the service at the time when the search result was not obtained through the next keyword entered or the one search keyword, the user finally Among the keywords used for the store where the food item is ordered, a keyword selected as related to the one search keyword and food menu or brand is included as a similar keyword for the one search keyword, or Some keywords determined to be highly related to one search keyword may be included as similar keywords to the one search keyword.
  • the above example may be understood as the server device 100 determining a similar keyword based on user search data.
  • table set information including one or more similar keywords corresponding to one search keyword may include similar keywords determined corresponding to user characteristics for the one search keyword.
  • the table set information may include similar keywords determined based on keyword search data of a plurality of other users having a similar age or gender to the user in consideration of the age or gender of the user.
  • the server device 100 determines similar keywords based on search data of a plurality of users belonging to a specific age group.
  • the server device 100 may determine a similar keyword based on search data of a plurality of users belonging to a specific gender.
  • table set information including one or more similar keywords corresponding to one search keyword may include a keyword matching the one search keyword in consideration of weather information.
  • a keyword table set including keywords corresponding to weather information may be set, and keywords included in the keyword table set corresponding to weather information of the same category may be classified as similar keywords.
  • keywords AA, BB, and CC included in a keyword table set corresponding to a sunny day may be identified, and similar keywords for the keyword AA may be BB and CC.
  • the keyword table set corresponding to weather information may be applied only to the keyword table set corresponding to the corresponding weather after confirming the weather corresponding to the search time point.
  • the weather information may include various information related to weather, such as temperature, amount of sunlight, whether it rains, whether there is fine dust, etc.
  • a keyword table set corresponding to the weather information is a set of keywords commonly entered by a plurality of other users for the corresponding weather. It can be set based on the selected keyword.
  • the server device 100 when the server device 100 needs to include only some of the similar keywords among a plurality of similar keywords corresponding to one search keyword in the table set information, the server device 100 includes the one search keyword included in the table set information. It is possible to select some of the similar keywords among a plurality of similar keywords based on whether the text is more appropriately matched to the corresponding keyword type by checking the keyword types classified according to the corresponding business name, brand name, or food item name. .
  • the one search keyword includes a brand name
  • some similar keywords determined to be more related to the corresponding brand among a plurality of similar keywords may be included in table set information
  • the one search keyword may be If the food item name is included, some similar keywords determined to be more related to the corresponding food item among a plurality of similar keywords may be included in the table set information.
  • FIG. 5 is a diagram illustrating an operation of determining a similar keyword by the server device 100 according to various embodiments.
  • An operation of the server device 100 determining a keyword similar to a specific search keyword according to FIG. 5 may be an operation performed when information on a store corresponding to the specific search keyword is not confirmed.
  • the server device 100 may obtain a search keyword from a user (501).
  • the server device 100 which cannot provide information on the store corresponding to the search keyword because the store corresponding to the acquired search keyword is not confirmed, sets another keyword or keyword table set to replace the search keyword according to various methods. can (503). That is, the server device 100 sets another keyword to replace the corresponding search keyword with a keyword corresponding to a higher category of the search keyword, or, if there is a misspelling in the search keyword, a correct keyword obtained by correcting the misspelling of the search keyword.
  • a keyword table set to be determined can be set.
  • the method of setting another keyword for the server device 100 to replace the search keyword is not limited to the content described in FIG. 5, and the server device 100 according to various embodiments of the present invention described above in relation to this can set other keywords to replace the search keyword.
  • the server device 100 may determine a set keyword or a keyword included in the set keyword table set as a similar keyword to the search keyword (505).
  • the server device 100 may check information about a store corresponding to the determined similar keyword. At this time, the information on the corresponding store checked by the server device 100 may include content through which the user can check desired food items through the corresponding store.
  • information on a specific store corresponding to a similar keyword identified by the server device 100 may include content for a store detail page for the specific store, and the store detail page for the specific store may include A list page including basic guide information on the specific store and items sold in the specific store may be included. At this time, the list page including sold items may also include text indicating characteristics of each of the sold items.
  • the server device 100 may check a store list including one or more stores determined in response to the determined similar keyword, and information on the store checked by the server device 100 is included in the corresponding store list.
  • corresponding to at least one stored store and may include content for a store detail page for the at least one store. The user may select an item from the store detail page and order the corresponding item.
  • information about a store corresponding to a similar keyword includes the name of the store, a representative image of the store, ratings of the store, information related to the location of the store, delivery cost information of the store, coupon information, and delivery costs. It may include at least one of time information and store guide phrase information, and may additionally include a representative menu image set by the corresponding store or server device 100 .
  • the information on the store corresponding to the similar keyword may include first information about the name or business name of the corresponding store.
  • information about a store corresponding to a similar keyword may include second information about an image representing the store, such as a representative image related to the inside of the store or a representative image of items sold in the store. have.
  • an image of a representative food item sold in the store may also be displayed together with a representative image of the corresponding store, and when an input corresponding to the image of the corresponding food item is acquired, information on the corresponding food item is provided to the user in store details. can be displayed on the page.
  • information about a store corresponding to a similar keyword may include third information about other users' evaluations of the corresponding store.
  • the information about other users' evaluations may include information about ratings or reviews of the at least one store by users who use services related to the server device 100 .
  • the information on the store corresponding to the similar keyword may include the distance from the corresponding store to the user device 200, the estimated time required for delivery from the corresponding store to the user device 200, or the user device 200 from the corresponding store ( 200) may include fourth information related to the user's order for the corresponding store, such as delivery costs incurred until delivery.
  • information about a store corresponding to a similar keyword may include fifth information about a discount coupon that can be provided to a user of a corresponding store in a service related to the server device 100 .
  • information about a store corresponding to a similar keyword may include sixth information about an introductory phrase related to the corresponding store.
  • the first to sixth information may be included in a designated area to display information about a store corresponding to a similar keyword on a search page provided by the server device 100, and the first to sixth information may be included in a designated area.
  • information on a corresponding store may be set to be accessed to a store detail page for a store corresponding to a similar keyword. That is, when there is a user's input corresponding to the first to sixth information included in the information about the store on the search page provided in response to the similar keyword, the server device 100 displays the store detail page of the store.
  • information on a store corresponding to a similar keyword may correspond to a search result for a search page, and the search page including the search result is provided to the user device 200 so that information on the corresponding store is displayed on the user device. It may be provided as (200).
  • information on one specific store may correspond to one search result according to a similar keyword, and when at least one store corresponding to the similar keyword exists, at least one search result according to a similar keyword and the at least one store corresponding to the similar keyword.
  • Information about a search page including search results of may be provided to the user device 200 .
  • Information about a search page provided by the server device 100 through FIG. 6 may be information including information about a store corresponding to a similar keyword that replaces a search keyword input by a user.
  • the server device 100 includes 1) first information about the store's business name, 2) second information about an image representing the store, 3) third information about other users' evaluations of the store, 4) Fourth information related to the user's order for the store, 5) Fifth information about a discount coupon payable to the user for the store in a service related to the server device 100, and 6) Sixth information about an introductory phrase related to the store. Information can be checked (601). After confirming the first to sixth information, the server device 100 may set information about a search page including the first to sixth information as information about a corresponding store in a corresponding search result (603). , the set search page may be provided to the user device 200 (605).
  • information about a store corresponding to a similar keyword to be included in a search page provided by the server device 100 is exposed on the user device 200 in an order close to the user device 200, or is displayed on the user device 200 by other users.
  • the user device 200 is displayed on the user device 200 according to various criteria, such as exposure on the user device 200 in the order of recommendation with high rating information or exposure on the user device 200 according to the order in which the expected delivery time for an item to be sold is low. ) can be exposed.
  • the server device 100 when the server device 100 fails to check information on a store corresponding to an acquired search keyword and provides information on a store corresponding to a similar keyword, the server device 100 performs the acquired search keyword.
  • notification information and guide information may be provided together.
  • the server device 100 may also provide information for guiding whether the user selects whether or not to receive notification information and guidance information.
  • information about a store corresponding to a similar keyword provided by the server device 100 and information about a search page including information about a store corresponding to a similar keyword are various pieces of information according to the above-described embodiments. It may be information provided in combination in various forms.
  • the server device 100 instead of providing a search page including search results according to similar keywords replacing the search keywords, to a store that is determined based on the user's existing order history or a store that sells food items. It is possible to provide a search page including information about the search engine as a search result. In this case, if there is no search result for the search keyword, the server device 100 may provide guide information and related functions for recommending a store that is determined based on the user's existing order history or a store that sells food items. have.
  • a search page including information on a store that is determined based on the user's previous order history or a store that sells food items as a search result if there is no search result for the search keyword, the existing order history may be provided based on the fact that you choose to enable a feature that provides information about a store or food item that is determined based on the history of an existing order. If it is selected to be deactivated, a search page including information about a store that is determined based on an existing order history or a store that sells food items may not be provided.
  • the store or food item determined based on the existing order history may correspond to a store or food item that the user has ordered more than a certain number of times in a service related to the server device 100 .
  • the store or food item determined based on the existing order history may correspond to a store or food item for which the user has provided high evaluation information of a certain level or higher in a service related to the server device 100 .
  • the store or food item determined based on the existing order history may be a specific store within a predetermined distance from the current location of the user device 200 among stores where the user has ordered one or more times, or the specific store. may correspond to a specific item sold by .
  • the server device 100 may provide guide information for selecting whether or not to provide a search page including search results based on similar keywords replacing search keywords and related functions. That is, in this case, providing a search page including search results according to similar keywords by the server device 100 according to the above-described embodiments is a function of providing search results according to similar keywords replacing the search keyword input by the user. may be provided based on the fact that the user chooses to enable, and if the user chooses to disable the ability to provide search results based on similar keywords that replace the search keywords entered, the search page including search results based on similar keywords may not be provided.
  • FIG. 7 is a diagram illustrating an example in which the user device 200 outputs a search page in which store information is not checked based on the operation of the server device 100 according to various embodiments.
  • the user device 200 receives the keyword 'B brand burger' from the user (701), transmits it to the server device 100, and receives information about a search page including search results corresponding thereto, thereby providing user input.
  • the server device 100 provides the user with a search page including search results based on similar keywords replacing the search keywords. It may be based on the fact that the user selects to disable a function of providing search results according to similar keywords that have replaced the search keywords by providing guide information and related functions for selecting whether or not to perform the search keywords.
  • search page if there is no search result provided through the search page because information on the store corresponding to the search keyword is not confirmed, you can choose to activate a function that provides search results based on similar keywords that have replaced the search keyword.
  • a tab such as 'View alternative search results' may be provided at the bottom of the search page (703).
  • FIG. 8 is a diagram illustrating an example in which the user device 200 outputs information about a store corresponding to a similar keyword to a search page based on an operation of the server device 100 according to various embodiments.
  • the user device 200 receives the keyword 'Brand A' from the user (801), transmits it to the server device 100, receives information about a search page including search results corresponding thereto, and provides information to the user.
  • the output or the information on the store corresponding to the search keyword 'Brand A' is not confirmed, so the phrase 'There is no search result' is output at the top (803).
  • 'Burger' a similar keyword to replace 'Brand A', may be used for the user, and a phrase guiding this may be output on the search page (805), where the similar keyword 'Burger' is used in the present invention.
  • information about the store of 'B Brand Burger OO Branch' includes 1) first information about the store's business name, 2) second information about the image representing the store, and 3) other users' evaluation of the store. 4) fourth information related to the user's order for the store, 5) fifth information about a discount coupon payable to the user for the store in a service related to the server device 100, and 6) corresponding Sixth information about an introductory phrase related to the store is included.
  • the second information on the image representing the corresponding store may include one or more images arranged in various sizes or shapes in relation to the corresponding store, including images of items sold in the corresponding store.
  • the user device 200 When there is a user's input corresponding to the first to sixth information posted through the area of 807, the user device 200 provides 'B brand burger OO' provided by the server device 100 in response to the user's input.
  • a store detail page for the 'dot' store can be displayed.
  • the store detail page of 'B Brand Burger OO Store' provides a list of items sold in the store so that the customer can order an item by selecting an item through the store detail page, and then the server device 100 provides order information is delivered to the 'B brand burger OO store' and a delivery man is allocated for delivery according to the order, so that the ordered item can be delivered to the user from the corresponding store.
  • information about the store of 'C Brand Burger ⁇ Shop' includes 1) first information about the store's business name, 2) second information about the image representing the store, and 3) other users' evaluation of the store. 4) fourth information related to the user's order for the store, 5) fifth information about a discount coupon payable to the user for the store in a service related to the server device 100, and 6) corresponding Sixth information about an introductory phrase related to the store is included.
  • the second information on the image representing the corresponding store may include one or more images arranged in various sizes or shapes in relation to the corresponding store, including images of items sold in the corresponding store.
  • the user device 200 receives the 'C brand burger ⁇ that the server device 100 provides in response to the user's input.
  • a store detail page for the 'dot' store can be displayed.
  • the store detail page of the 'C brand burger ⁇ shop' provides a list of items sold in the store, so that the customer can order an item by selecting an item through the store detail page, and then the server device 100
  • the order information can be delivered to the 'C Brand Burger ⁇ Shop', and a delivery man can be assigned to deliver the ordered item to the user from the corresponding store.
  • the method according to the system according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium.
  • various embodiments of the present invention may be implemented as computer readable codes in a computer readable recording medium from a specific point of view.
  • a computer readable recording medium is any data storage device capable of storing data readable by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet).
  • the computer readable recording medium may also be distributed across networked computer systems, so that computer readable code is stored and executed in a distributed manner.
  • functional programs, code, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.
  • Such software may include, for example, volatile or non-volatile storage devices, such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable. Or, for example, a compact disk (CD), DVD, magnetic disk or magnetic tape, such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored. .
  • volatile or non-volatile storage devices such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable.
  • a compact disk (CD), DVD, magnetic disk or magnetic tape such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored.
  • Methods according to various embodiments of the present invention may be implemented by a computer including a control unit and a memory, or a vehicle including such a memory or computer, and the memory may include a program including instructions for implementing the embodiments of the present invention. or an example of a machine-readable storage medium suitable for storing programs.
  • the present invention includes a program including code for implementing the device or method described in the claims of this specification and a storage medium readable by a machine (such as a computer) storing such a program.
  • a program may be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention appropriately includes equivalents thereto.

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Abstract

Est divulgué ici un dispositif électronique pouvant réaliser une opération pour fournir des informations de magasins sur la base d'opérations consistant : à acquérir des informations relatives à un mot-clé de recherche provenant d'un utilisateur ; quand des informations relatives à des magasins correspondant au mot-clé de recherche sont trouvées, à fournir les informations relatives à des magasins correspondant au mot-clé de recherche ; et, quand des informations relatives aux magasins correspondant au mot-clé ne sont pas trouvées, à trouver des informations relatives à des magasins correspondant à un mot-clé similaire étendu du mot-clé de recherche, et à fournir les informations relatives à des magasins correspondant au mot-clé similaire.
PCT/KR2021/013873 2021-06-07 2021-10-08 Procédé permettant de faire fonctionner un dispositif électronique pour fournir des informations de magasins et dispositif électronique prenant en charge ledit procédé WO2022260218A1 (fr)

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