WO2023033219A1 - Procédé de fonctionnement pour fournir des informations relatives à un service et dispositif électronique le prenant en charge - Google Patents

Procédé de fonctionnement pour fournir des informations relatives à un service et dispositif électronique le prenant en charge Download PDF

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Publication number
WO2023033219A1
WO2023033219A1 PCT/KR2021/012200 KR2021012200W WO2023033219A1 WO 2023033219 A1 WO2023033219 A1 WO 2023033219A1 KR 2021012200 W KR2021012200 W KR 2021012200W WO 2023033219 A1 WO2023033219 A1 WO 2023033219A1
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WIPO (PCT)
Prior art keywords
information
store
stores
user
service
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PCT/KR2021/012200
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English (en)
Korean (ko)
Inventor
최진
손승표
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쿠팡 주식회사
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Publication of WO2023033219A1 publication Critical patent/WO2023033219A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to a method and apparatus for providing service-related information, and more particularly, to a method and apparatus for providing banner information related to a specific store that meets a certain condition among stores that deliver items through a service for delivery mediation, and its It's about electronic devices.
  • an electronic device providing service-related information for delivery mediation may provide banner information including information about the number of specific stores that satisfy a certain condition among stores that deliver items through the service. there is.
  • Various embodiments may provide an operating method of an electronic device for providing service-related information and an electronic device supporting the same.
  • a method for providing information related to a service for mediating delivery in an electronic device comprising: acquiring address information of a user; checking a plurality of stores that are determined based on the address information among stores corresponding to a specific store that satisfies one or more conditions related to the service; and providing first banner information including icon information related to the specific store and number information of the plurality of stores to the terminal of the user.
  • the plurality of stores may include a store located within a predetermined distance from a location corresponding to the address information, and the predetermined distance may be determined based on a deliverable distance.
  • the one or more conditions may include a first condition determined based on an acceptance rate of a store for order requests of a plurality of users using the service.
  • the one or more conditions may include a second condition determined based on feedback information provided about the store by a plurality of users using the service.
  • the one or more conditions may include a third condition determined based on order preparation time of a store for order requests of a plurality of users using the service.
  • the providing of the first banner information to the user's terminal includes providing the first banner information to the user's terminal when the number of the plurality of stores is equal to or greater than a preset number. can do.
  • the display of the first banner information may disappear.
  • the service-related information providing method may include obtaining a second input including keyword information from the user; identifying at least some of the stores corresponding to the keyword information among the plurality of stores; and providing a store search page corresponding to the keyword information including icon information related to the specific store and second banner information including information on the number of at least some stores to the user's terminal,
  • the keyword information may include information on item categories.
  • the service-related information providing method may include displaying a store search page in which a search filter option for searching the specific store is selected, based on the user's third input corresponding to the first banner information, to the user's third input.
  • the method may further include providing the information to a terminal, and the store search page may include information on at least some stores selected based on search exposure rankings of the plurality of stores among the plurality of stores.
  • the service-related information providing method may include checking one or more item categories related to one or more items included in the user's order history within a certain period of time, among a plurality of item categories corresponding to the plurality of stores. step; and determining the search exposure ranking based on the user's order history when the number of the one or more item categories is less than or equal to a predetermined number.
  • the method for providing service-related information may include identifying one or more store groups corresponding to the one or more item categories in one or more stores corresponding to the one or more item categories among the plurality of stores; A first category priority of a first item category among the one or more item categories and a first store of a first store among at least one store included in a first store group corresponding to the first item category in the one or more store groups. determining priorities; and determining a first search exposure order for the first store based on the first category priority and the first store priority.
  • the first category priority is obtained by a plurality of users using the service during a specific time period including a time point at which the third input is obtained among the one or more item categories. It may be determined based on the number of orders for the item category.
  • the first category priority is higher than the second category priority of a second item category among the one or more item categories
  • the first search exposure rank is the second item category in the one or more store groups. may be higher than the second search exposure ranking for the second store included in the second store group corresponding to .
  • the first store priority is determined based on a first period corresponding to the specific store when the first store among the at least one store satisfies the one or more conditions, and If the period is longer than the second period corresponding to the specific store because a third store included in the first store group satisfies the one or more conditions, the first search exposure rank is determined by a third search for the third store. It may be higher than the exposure rank.
  • a fourth search exposure rank for a fourth store included in the stores other than the one or more stores among the plurality of stores may be lower than the search exposure rank for the one or more stores.
  • determining the search exposure ranking based on the number of orders for the plurality of stores by a plurality of users using the service is further included. can include
  • a method of providing service-related information may include checking benefit information applicable to the user; and when the benefit information is confirmed, providing third banner information including the benefit information and information for purchasing an item based on the benefit information to the terminal of the user.
  • the third banner information is provided in a higher layer than the first banner information, and when the first banner information and the third banner information are overlapped and displayed, the third banner information It may be displayed above the first banner information.
  • An electronic device that provides information related to a service for mediating delivery according to various embodiments, comprising: a processor; and one or more memories storing one or more instructions, wherein the one or more instructions, when executed, cause the processor to: obtain address information of a user; checking a plurality of stores that are determined based on the address information among stores corresponding to a specific store that satisfies one or more conditions related to the service; and providing first banner information including icon information related to the specific store and number information of the plurality of stores to the user's terminal.
  • the present invention provides a method in which an electronic device providing service-related information for delivery brokerage provides banner information including information on the number of specific stores that satisfy a certain condition among stores delivering items through a service, It has a technical effect in terms of promoting the convenience of using the service for delivery mediation.
  • FIG. 1 is a diagram for explaining a service-related information providing system in which a method of operating an electronic device for providing service-related information according to various embodiments may be implemented.
  • FIG. 2 is a diagram illustrating configurations of a server device and a user device according to various embodiments.
  • FIG. 3 is a diagram illustrating an operating method of the server device 100 for providing service-related information according to various embodiments.
  • FIG. 4 is a diagram illustrating a method of providing a store search page including information on at least some stores selected based on search exposure rankings of a plurality of stores.
  • FIG. 5 is a diagram illustrating a method of determining a search exposure rank of each store when the number of one or more item categories corresponding to one or more items included in a user's order history is less than or equal to a certain number.
  • FIG. 6 is a diagram illustrating a method of determining a search exposure ranking of each store when the number of one or more item categories corresponding to one or more items included in a user's order history exceeds a certain number.
  • FIG. 7 to 8 are diagrams illustrating examples in which the user device 200 outputs banner information related to a specific store based on an operation of the server device 100 according to various embodiments.
  • FIG. 9 is a diagram illustrating an example in which the user device 200 outputs a store search page in which a search filter option for searching a specific store is selected based on an operation of the server device 100 according to various embodiments.
  • 10 to 11 are diagrams illustrating examples in which the user device 200 outputs banner information related to benefit information based on an operation of the server device 100 according to various embodiments.
  • each component or feature may be considered optional unless explicitly stated otherwise.
  • Each component or feature may be implemented in a form not combined with other components or features.
  • various embodiments may be configured by combining some components and features. The order of operations described in various embodiments may be changed. Some components or features of one embodiment may be included in another embodiment, or may be replaced with corresponding components or features of another embodiment.
  • FIG. 1 is a diagram for explaining a service-related information providing system in which a method of operating an electronic device for providing service-related information according to various embodiments may be implemented.
  • a system for providing service-related information may be implemented in various types of electronic devices.
  • a system for providing service related information may be implemented in the server device 100 and the user device 200 .
  • the server device 100 and the user device 200 may perform operations according to various embodiments of the present disclosure based on a service related information providing system implemented in each device.
  • the service-related information providing system according to various embodiments is not limited to that shown in FIG. 1 and may be implemented in more various electronic devices and servers.
  • the server device 100 may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes a storage having a large storage capacity.
  • the server device 100 may be a cloud device that works with a plurality of user devices.
  • the user device 200 may be a device that can be used by an individual user, such as a desktop PC, a tablet PC, or a mobile terminal.
  • other electronic devices performing similar functions may be used as the user device 200 .
  • a service related information providing system may include various modules for operation.
  • the modules included in the service-related information providing system enable physical devices (eg, the server device 100 and the user device 200) in which the service-related information providing system is implemented (or included in the physical device) to perform designated operations.
  • the physical device in which the service-related information providing system is implemented stores a plurality of modules in a memory in the form of computer code, and when the plurality of modules stored in the memory are executed, the plurality of modules correspond to the plurality of modules. to perform specified actions.
  • FIG. 2 is a diagram illustrating configurations of a server device and a user device according to various embodiments.
  • the server device 100 and the user device 200 may include an input/output unit 210, a communication unit 220, a storage 230, and a processor 240.
  • the input/output unit 210 may be various interfaces or connection ports that receive user input or output information to the user.
  • the input/output unit 210 may include an input module and an output module, and the input module receives a user input from a user.
  • User input may be made in various forms including key input, touch input, and voice input.
  • Examples of input modules capable of receiving such user input include a traditional keypad, keyboard, and mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, A proximity sensor including at least one of an illuminance sensor or an infrared sensor for detecting user approach, a motion sensor for recognizing a user's motion through an acceleration sensor or a gyro sensor, and various other types of sensors that detect or receive user input.
  • the input module may include at least one of the devices listed above.
  • the touch sensor may be implemented as a piezoelectric or capacitive touch sensor that detects a touch through a touch panel attached to a display panel or a touch film, an optical touch sensor that detects a touch by an optical method, and the like.
  • the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) connecting an external input device that receives a user input instead of a device that detects a user input by itself.
  • the output module may output various types of information.
  • the output module may include at least one of a display for outputting an image, a speaker for outputting sound, a haptic device for generating vibration, and other various types of output means.
  • the output module may be implemented in the form of a port type output interface connecting the above-described individual output means.
  • an output module in the form of a display may display text, still images, and moving images.
  • Displays include liquid crystal displays (LCDs), light emitting diodes (LEDs) displays, organic light emitting diodes (OLEDs) displays, flat panel displays (FPDs), and transparent displays.
  • LCDs liquid crystal displays
  • LEDs light emitting diodes
  • OLEDs organic light emitting diodes
  • FPDs flat panel displays
  • display transparent display
  • curved display flexible display
  • 3D display 3D display
  • holographic display projector
  • other various types of devices capable of performing image output functions. may contain at least one.
  • Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module.
  • the communication unit 220 may communicate with other devices. Accordingly, the server device 100 and the user device 200 may transmit and receive information with other devices through a communication unit. For example, the server device 100 and the user device 200 may communicate with each other or with other devices using a communication unit.
  • the communication unit includes a wired communication module that accesses the Internet through a LAN (Local Area Network), a mobile communication module that accesses a mobile communication network through a mobile communication base station to transmit and receive data, and a wireless local area network (WLAN) such as Wi-Fi.
  • WLAN Local Area Network
  • Area Network)-based communication method or WPAN (Wireless Personal Area Network)-based communication method such as Bluetooth or Zigbee, a short-distance communication module, or GNSS (Global Navigation Satellite System) such as GPS (Global Positioning System) ), or a combination thereof.
  • LAN Local Area Network
  • WPAN Wireless Personal Area Network
  • GNSS Global Navigation Satellite System
  • GPS Global Positioning System
  • the storage 230 may store various types of information. Storage may temporarily or semi-permanently store data.
  • the storage of the server 100 includes an operating system (OS) for driving the server 100, a program for generating data or braille for hosting a website, or an application (eg, a web application). ) may be stored.
  • OS operating system
  • application eg, a web application
  • the storage may store the modules in the form of computer code as described above.
  • Examples of the storage 230 include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), and the like. This can be. Such storage may be provided in a built-in type or a detachable type.
  • HDD hard disk drive
  • SSD solid state drive
  • flash memory a read-only memory
  • RAM random access memory
  • the processor 240 controls overall operations of the server device 100 and the user device 200 . To this end, the processor 240 may perform calculations and processing of various types of information and control operations of components of the server 100 . For example, the processor 240 may execute a program or application for providing service-related information.
  • the processor 240 may be implemented as a computer or a similar device according to hardware, software, or a combination thereof. In terms of hardware, the processor 240 may be implemented in the form of an electronic circuit that performs a control function by processing electrical signals, and in terms of software, it may be implemented in the form of a program that drives the processor 240 in hardware.
  • operations of the server device 100 and the user device 200 may be interpreted as being performed under the control of the processor 240 . That is, when modules implemented in the above-described service-related information providing system are executed, the modules may be interpreted as controlling the processor 240 to perform the following operations on the server device 100 and the user device 200. .
  • various embodiments may be implemented through various means.
  • various embodiments may be implemented by hardware, firmware, software, or a combination thereof.
  • the method includes one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), and FPGAs. (field programmable gate arrays), processors, controllers, microcontrollers, microprocessors, etc.
  • ASICs application specific integrated circuits
  • DSPs digital signal processors
  • DSPDs digital signal processing devices
  • PLDs programmable logic devices
  • FPGAs field programmable gate arrays
  • processors controllers, microcontrollers, microprocessors, etc.
  • the method according to various embodiments may be implemented in the form of a module, procedure, or function that performs functions or operations described below.
  • software codes can be stored in memory and run by a processor.
  • the memory may be located inside or outside the processor, and may exchange data with the processor by various means known in the art.
  • a user device that obtains service-related information from the server device 100 200 may output service-related information.
  • FIG. 3 is a diagram illustrating an operating method of the server device 100 for providing service-related information according to various embodiments.
  • the server device 100 provides a service for delivery mediation, obtains address information of a user in order to perform an operation of providing information related to the service, and obtains (301) one or more services related to the service.
  • a plurality of stores that are determined based on the address information among stores corresponding to a specific store that satisfy the conditions are checked (303), and first banner information including icon information related to the specific store and information on the number of the plurality of stores is displayed. It can be provided to the user's terminal (305).
  • the server device 100 may obtain address information of the user.
  • the address information of the user acquired by the server device 100 in accordance with operation 301 may be obtained based on a point in which the user is identified on a service. That is, since the user is logged in to a service provided by the server device 100, whether or not the user is connected is identified and address information previously entered for the user is acquired or the server device 100 may identify the user's location information and obtain the user's location information as address information corresponding to a service for brokering delivery.
  • the user's address information obtained by the server device 100 according to operation 301 may correspond to delivery address information for delivering items sold by a store associated with a service.
  • an item to be delivered may correspond to a food item, and the food item may be understood to have the same meaning as various other terms indicating items related to food, such as dishes, food menus, or meals.
  • the store associated with the service may correspond to a store that sells and delivers food items, and may be understood as having the same meaning as various other terms indicating places where food items can be sold, such as stores, shops, and restaurants. there is.
  • a plurality of users may input an order request for ordering an item through a store in the corresponding service, and the store requests the order input through the corresponding service. and prepare the ordered item in response.
  • the store inputs a delivery request in the corresponding service, and when the delivery request is confirmed, the delivery person delivers the ordered item to the user's delivery address information.
  • the server device 100 may check a plurality of stores determined based on the address information among stores corresponding to a specific store that satisfy one or more service-related conditions.
  • a store that satisfies one or more conditions related to a service may satisfy conditions related to order requests from users on the service, satisfy conditions related to evaluations by users, or conditions related to responding to order requests from users. It may be a store that satisfies one or more conditions related to convenience provided to a plurality of users using the service. In this way, a specific store that satisfies one or more conditions related to the service may be determined by the server device 100 as a higher store among a plurality of stores linked to the service.
  • one or more conditions for determining whether a store associated with a service corresponds to a specific store may include a condition determined based on an acceptance rate of the store for order requests of a plurality of users using the service.
  • a plurality of users using the service may order items from the store through the service, and the store may prepare the item by confirming and accepting the order request including information about the item. If the store rejects the user's order request, the order request is canceled, and if the store's acceptance rate for the item's order request is confirmed above a certain level so that the store does not reject the user's order request without any other reason, the above It may be determined that the store corresponds to a specific store.
  • one or more conditions for determining whether a store associated with a service corresponds to a specific store may include a condition determined based on feedback information provided about the store by a plurality of users using the service.
  • the feedback information provided by the user about the store is a review written by a user who requested an order from the store and received the item delivered, taking into account items provided by the store or other service-related matters such as how the store responds to the user.
  • Information or assigned rating information may be included.
  • the server device 100 determines that the store associated with the service corresponds to a specific store when the number of review information of the store associated with the service exceeds a certain number or the rating information of the store associated with the service exceeds a certain score. can judge
  • one or more conditions for determining whether a store associated with a service corresponds to a specific store may include a condition determined based on an average order preparation time of the store for order requests from a plurality of users using the service.
  • the average order preparation time may mean an average value of time required for the store to prepare an item corresponding to the order request for a plurality of order requests acquired from a plurality of users, and a certain period or a certain number of order requests. It may be a value obtained by averaging times required to prepare a requested item corresponding to .
  • the server device 100 may determine that the store associated with the service corresponds to a specific store when the average order preparation time of the store associated with the service is within a predetermined time.
  • the server device 100 obtains information about delivery time from when the store prepares the requested item and makes a delivery request to when the item is delivered to the user, in addition to the store's average order preparation time, and schedules An average delivery time of the store may be obtained by averaging delivery times corresponding to a period or a predetermined number of delivery requests.
  • the server device 100 may determine the total expected delivery time by summing the average delivery time obtained in this way and the above-described average order preparation time, and determine the total expected delivery time based on one or more conditions for determining whether it corresponds to a specific store. information may be considered.
  • the server device 100 may include one or more conditions for corresponding to a specific store that the total expected delivery time is within a certain amount of time, and in operation 305, in operation 303, banner information to be provided to the user may be included.
  • the plurality of confirmed stores may include information indicating that the total expected delivery time will be within a certain amount of time.
  • a store associated with a service may correspond to a specific store when all one or more conditions described above are satisfied. That is, a store associated with a service may be determined as a specific store only when all of one or more conditions related to the specific store are satisfied.
  • the plurality of stores checked by the server device 100 according to operation 303 include stores located within a predetermined distance from the location corresponding to the user's address information acquired by the server device 100 according to operation 301. and the predetermined distance may be determined based on a deliverable distance.
  • the server device 100 identifies stores corresponding to a specific store that satisfy one or more service-related conditions, the distance at which it is determined that delivery is possible from a location corresponding to the user's address information obtained in advance among the identified stores. It is possible to check a plurality of stores located within. That is, the plurality of stores checked by the server device 100 according to operation 303 may include stores capable of delivering items to the user's address information while satisfying one or more conditions for a specific store.
  • the server device 100 may provide first banner information including icon information related to a specific store and information on the number of a plurality of stores to the user's terminal.
  • the first banner information provided by the server device 100 according to operation 305 may be information provided when the number of stores checked by the server device 100 according to operation 303 is equal to or greater than a preset number. there is. That is, an operation in which the server device 100 provides the first banner information according to operation 305 provides the first banner information when the number of stores checked by the server device 100 is equal to or greater than the predetermined number according to operation 303. It may include a providing operation, and the server device 100 may determine the preset number before performing the operation according to FIG. 3 .
  • the first banner information provided by the server device 100 according to operation 305 corresponds to a user's input corresponding to the remaining area other than the area where the first banner information is displayed on the page where the first banner information is provided.
  • the server device 100 determines a specific A store search page in which a search filter option for searching a store is selected may be provided to the user's terminal.
  • the store search page provided on the service may include various filter options for users to categorize or search for stores. This may include a filter option for search, or a filter option for searching a store according to the order of the number of orders or the order of the highest rating.
  • the server device 100 responds to the user's address information on the store search page provided according to the user's input corresponding to the first banner information or the user's input corresponding to the area where the first banner information is displayed.
  • Information on a plurality of stores identified as a specific store may be included, and more specifically, information on at least some stores selected from among the plurality of stores based on search exposure rankings of the plurality of stores may be displayed on the store search page. can be included That is, since the first banner information provides information on the number of specific stores corresponding to the user's address information, when there is a corresponding user input, the server device 100 has a filter option to display only information on the specific store.
  • a selected store search page may be provided to the user, and the store search page provided in this way may include information on a plurality of stores identified as a specific store, or a search exposure ranking for the plurality of stores among the plurality of stores. It may be configured to include information about at least some stores selected based on the store information.
  • search exposure rankings of a plurality of stores which are criteria for selecting at least some stores provided through the store search page, may be determined according to the following embodiments.
  • information about a user's order history related to various items sold in various stores associated with a service may be used to determine a search exposure ranking for a plurality of stores. That is, the server device 100 checks information about the item ordered by the user for a certain period of time, corresponds to a specific store and corresponds to the user's address information, and corresponds to the plurality of stores identified in operation 303 or the plurality of stores. Among a plurality of item categories that can be classified, one or more item categories related to one or more items included in the user's order history may be identified.
  • the server device 100 determines the search exposure ranking for the plurality of stores by reflecting the user's order history. can be set
  • the server device 100 checks one or more stores corresponding to one or more item categories related to one or more items included in the user's order history from among the plurality of stores, and identifies the one or more items for the one or more stores.
  • One or more store groups corresponding to the category may be identified, and each store group may include at least one store classified into each item category or determined to correspond to the item category.
  • the server device 100 determines the priority of the category of each item category among the one or more item categories and the order of any one store among at least one store included in each store group corresponding to each item category in the one or more store groups.
  • Store priorities may be determined, and a search exposure ranking for any one store may be determined in consideration of the category priorities and the store priorities.
  • the server device 100 may determine a first category priority of a first item category among the one or more item categories, and the first item category in the one or more store groups corresponding to the one or more item categories.
  • a first store group corresponding to may be checked, and a first store priority of a first store among at least one store included in the first store group may be determined.
  • the search exposure rank of the first store may be determined.
  • the search exposure rank of the first store included in the first store group corresponding to the first item category may be determined.
  • a first store priority for determining the priority of the first store among at least one store in the first store group including the first store and the one or more item categories is determined. It may also be understood that the first category priority for determining the priority of the first item category corresponding to is required.
  • the first category priority for determining the priority of the first item category corresponding to the first store group among the one or more item categories is obtained by a user's input corresponding to the first banner information among the one or more item categories. It may be determined based on the number of orders placed by a plurality of users for stores included in the first item category within a time period including a point in time. That is, the first category priority is obtained by a plurality of users using the service during a specific time interval including a time point when a user's input corresponding to the first banner information among the one or more item categories is obtained. It may be determined based on the number of orders for the first item category.
  • An item category with a higher number of orders during a specific time interval may have a higher category priority, and as the number of orders for a store corresponding to the first item category increases during a specific time interval, the first category priority of the first item category is higher. can be set.
  • the first store group included in the first store group corresponding to the first item category A search exposure ranking of a store may be set higher than a search exposure ranking of a second store included in a second store group corresponding to the second item category. That is, the priority of each store group may be determined according to the priority of the corresponding item category, and the store included in the store group having a high priority has a search exposure ranking of the store included in the store group having a low priority. It can be set higher than the exposure priority.
  • the first store priority for determining the priority of the first store among at least one store included in the first store group may be determined when the first store among the at least one store satisfies the one or more conditions. It may be determined based on the period corresponding to the specific store. Specifically, as the period corresponding to the specific store increases as the first store satisfies the one or more conditions, the number of the first store within the first store group increases. 1 Store priority can be set high.
  • the search exposure ranking of the first store may be set higher than the search exposure ranking of the third store.
  • the search exposure ranking of stores included in the remaining stores excluding the stores corresponding to the one or more item categories is the one or more items. It may be set lower than search exposure rankings of stores corresponding to the category.
  • the server device 100 may determine a search exposure ranking for a plurality of stores identified as corresponding to a specific store and corresponding to the user's address information in operation 303, and rank the search exposure ranking according to the determined search exposure ranking. Accordingly, at least some stores may be selected and information on the at least some stores may be displayed on a store search page provided in response to a user's input for the first banner information.
  • the server device 100 does not additionally consider an item category corresponding to an item included in the user's order history, and corresponds to a specific store and corresponds to the user's address information.
  • a search exposure ranking of a plurality of stores may be determined in consideration of the number of orders of a plurality of users who use services for the store. Specifically, the server device 100 selects at least some stores in the order of the number of orders of a plurality of users who use services for all of the identified stores, and provides information on the at least some stores as first banner information. It can be exposed on a store search page provided in response to a user's input.
  • FIG. 4 is a diagram illustrating a method of providing a store search page including information on at least some stores selected based on search exposure rankings of a plurality of stores.
  • the server device 100 may obtain a user's input corresponding to the banner information provided to the user (401). When such a user's input is obtained, it corresponds to a specific store and corresponds to the user's address information. A plurality of item categories corresponding to the plurality of checked stores may be identified, and one or more item categories related to one or more items included in the user's order history within a certain period may be identified among the plurality of item categories (403). To perform such an operation, when a user's input is obtained according to operation 401, the server device 100 may additionally perform an operation of checking the user's order history.
  • the server device 100 After checking one or more item categories related to one or more items included in the user's order history, the server device 100 checks the number of one or more item categories checked (405), and determines whether the number of one or more item categories is less than a certain number or A search exposure ranking of each store included in the plurality of stores may be determined based on whether or not the search result is exceeded (407).
  • the server device 100 may select at least some of the stores based on this, and display a store search page including information about the at least some of the stores selected in this way. It can be provided to the user (409).
  • FIG. 5 is a diagram illustrating a method of determining a search exposure rank of each store when the number of one or more item categories corresponding to one or more items included in a user's order history is less than or equal to a certain number.
  • the server device 100 performs one or more item categories for one or more stores corresponding to one or more item categories among a plurality of stores.
  • One or more store groups corresponding to can be identified.
  • each of the one or more store groups may include at least one store classified into each item category or determined to correspond to the item category.
  • the server device 100 determines the priority of categories among each item category among the one or more item categories checked in accordance with operation 403 and the store priority among at least one store included in each store group corresponding to each item category. can decide
  • the server device 100 may determine a search exposure order of each store based on the category priority and the store priority determined according to operation 503.
  • at least one item included in the specific store group within the specific store group including the specific store is used to determine the search exposure ranking of the specific store included in the specific store group corresponding to the specific item category.
  • a store priority for determining the priority of the specific store among stores and a category priority for determining the priority of a specific item category corresponding to the specific store group among one or more item categories are required. .
  • the server device 100 determining the search exposure ranking of each store according to FIG. 5 may be an operation included in operation 407 of FIG. 4 performed by the server device 100, and the operation of the server device 100
  • the search exposure ranking of each store determined in step 505 may be used to select information on at least some stores included in a store search page provided by the server device 100 in accordance with operation 409 of FIG. 4 .
  • FIG. 6 is a diagram illustrating a method of determining a search exposure ranking of each store when the number of one or more item categories corresponding to one or more items included in a user's order history exceeds a certain number.
  • the server device 100 corresponds to a specific store and determines a plurality of stores that correspond to the address information of the user. It is possible to check the number of orders placed by a plurality of users who use the service for delivery mediation.
  • the server device 100 may determine a search exposure order of each store included in the plurality of stores based on the number of orders for the plurality of stores checked in operation 601.
  • the operation of the server device 100 determining the search exposure ranking of each store according to FIG. 6 may be an operation included in operation 407 of FIG. 4 performed by the server device 100, and the operation of the server device 100
  • the search exposure ranking of each store determined in step 603 may be used to select information about at least some stores included in a store search page provided by the server device 100 in accordance with operation 409 of FIG. 4 .
  • banner information similar to the first banner information provided by the server device 100 may be provided in another page on a service related to the server device 100 .
  • the server device 100 may check at least one store corresponding to the keyword information among a plurality of checked stores in operation 303, and the keyword information
  • a store search page configured to include second banner information including icon information related to a specific store and information on the number of at least some stores may be provided to the user's terminal.
  • the second banner information related to a specific store may be provided even on a store search page provided according to a search based on the user's keyword information.
  • the stores at least some of the stores may be classified according to the keyword information.
  • the user's keyword information may include information on item categories
  • the second banner information provided in correspondence to the keyword information on the store search page includes a corresponding item category among a plurality of stores checked in accordance with operation 303.
  • Information on the number of at least some of the classified stores may be included.
  • information other than information on a specific store related to a service may be provided by utilizing banner information of the server device 100 .
  • the server device 100 can identify a user while performing operation 301, the server device 100 can check benefit information applicable to the user based on the user identification. If benefit information applicable to the user is confirmed, third banner information including such benefit information and information for purchasing an item based on the benefit information may be provided to the user's terminal.
  • First banner information including information or second banner information including information on the number of at least some stores corresponding to user's keyword information among a plurality of stores corresponding to a specific store may be overlapped and displayed.
  • the third banner information including benefit information and information for purchasing an item based on the benefit information is first banner information including information on the number of a plurality of stores corresponding to a specific store or information corresponding to a specific store.
  • the third banner information including information for a specific store is higher than the first banner information or the second banner information including information on the number of at least some stores corresponding to the user's keyword information among a plurality of stores corresponding to a specific store on the user's terminal. can be displayed above.
  • each information provided by the server device 100 for a store associated with a service for delivery mediation may be combined and provided in various forms.
  • FIGS. 7 to 11 are diagrams illustrating examples of UI/UX for providing item-related information according to various embodiments.
  • the examples of FIGS. 7 to 11 may be UI/UX (user interface/user experience) for the user device 200 for the picker according to the embodiment described above in FIGS. 3 to 6, and the following
  • Each of the embodiments described in the drawings may be performed based on the operation of the server device 100 described above with reference to FIGS. 3 to 6 .
  • each embodiment of the UI/UX for the user device 200 described in the following drawings when the user device 200 receives input information from the user and transmits it to the server device 100, the server device 100 ) may be performed in a form in which information corresponding to the input information is provided to the user device 200 based on the operations described above in FIGS. 3 to 6 and then the user device 200 outputs it.
  • each embodiment of UI / UX described in the following drawings is not limited to this form and can be performed in all forms that can implement each embodiment of UI / UX.
  • FIG. 7 to 8 are diagrams illustrating examples in which the user device 200 outputs banner information related to a specific store based on an operation of the server device 100 according to various embodiments.
  • the banner information 701 may be understood as the user device 200 outputting an initial page on a service.
  • the banner information 701 includes an image representing a cheetah indicating that quick service is possible by satisfying one or more conditions related to a specific store, and 'cheetah delivery'.
  • Text may be included, and information on the number of a plurality of stores corresponding to a specific store and determined based on user address information may also be included.
  • the banner information 801 can be understood as the user device 200 outputting a store search page corresponding to the keyword information 'Korean food' on the service.
  • the banner information includes an image representing a cheetah indicating that quick service is possible by satisfying one or more conditions related to a specific store, and 'cheetah delivery'. It may include text, and information on the number of at least some stores corresponding to the keyword information 'Korean food' among a plurality of stores corresponding to a specific store and determined based on the user's address information may also be included. That is, the banner information 801 output through the store search page of FIG.
  • the banner information 801 output through the store search page of FIG. 8 is for at least some stores corresponding to keyword information among a plurality of stores for which number information is provided in the banner information 701 output through the initial page of FIG. 7 . It may include number information. Therefore, information on the number of stores included in the banner information 801 output through the store search page of FIG. 8 may be smaller than information on the number of stores included in the banner information 701 output through the initial page of FIG. 7 .
  • FIG. 9 is a diagram illustrating an example in which the user device 200 outputs a store search page in which a search filter option for searching a specific store is selected based on an operation of the server device 100 according to various embodiments.
  • the store search page output by the user device 200 through FIG. 9 may be a store search page output correspondingly when a user's input corresponding to the banner information 701 of FIG. 7 is obtained, and the store search page output in this way
  • a search filter option for searching a specific store can be set to a default selected state.
  • the search filter option for searching a specific store may include an image representing a cheetah indicating that one or more conditions related to the specific store are satisfied and quick service is possible, and the text 'Cheetah delivery'.
  • 10 to 11 are diagrams illustrating examples in which the user device 200 outputs banner information related to benefit information based on an operation of the server device 100 according to various embodiments.
  • the server device 100 can identify the user, the server device 100 can check benefit information applicable to the user, and if benefit information applicable to the user is identified, such benefit information and Banner information including information for purchasing an item based on the benefit information may be output by the user device 200 as in 1001 .
  • banner information related to benefit information provided in FIG. 10 is overlapped with banner information related to a specific store provided in FIGS. Likewise, banner information related to benefit information may be displayed on the top (1101). That is, it can be understood that banner information related to benefit information is provided through a higher layer than banner information related to a specific store.
  • the UI/UX for the user device 200 of FIGS. 7 to 11 and the operation of the user device 200 may be performed in association with the operation of the server device 100 described above in FIGS. 3 to 6, and FIG.
  • the UI / UX examples of FIG. 11 are examples for the disclosure of the present invention, and various embodiments of the present invention are not limited to the UI / UX forms of FIGS. 7 to 11 and may implement various embodiments of the present invention. It can be done according to all types of UI/UX.
  • the method according to the system according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium.
  • various embodiments of the present invention may be implemented as computer readable codes in a computer readable recording medium from a specific point of view.
  • a computer readable recording medium is any data storage device capable of storing data readable by a computer system. Examples of computer readable recording media include read only memory (ROM), random access memory (RAM), and compact disk-read only memory (CD-ROM). ), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (such as data transmission over the Internet).
  • the computer readable recording medium may also be distributed across networked computer systems, so that computer readable code is stored and executed in a distributed manner.
  • functional programs, code, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.
  • Such software may include, for example, volatile or non-volatile storage devices, such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable. Or, for example, a compact disk (CD), DVD, magnetic disk or magnetic tape, such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored. .
  • volatile or non-volatile storage devices such as RAM, memory chips, devices or integrated circuits, whether erasable or rewritable.
  • a compact disk (CD), DVD, magnetic disk or magnetic tape such as optically or magnetically recordable and at the same time machine (eg, computer) readable storage medium may be stored.
  • Methods according to various embodiments of the present invention may be implemented by a computer including a control unit and a memory, or a vehicle including such a memory or computer, and the memory may include a program including instructions for implementing the embodiments of the present invention. or an example of a machine-readable storage medium suitable for storing programs.
  • the present invention includes a program including code for implementing the device or method described in the claims of this specification and a storage medium readable by a machine (such as a computer) storing such a program.
  • a program may be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention appropriately includes equivalents thereto.

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Abstract

L'invention concerne un procédé par lequel un dispositif électronique fournit des informations relatives à un service pour une médiation de distribution, comprenant les étapes consistant à : acquérir des informations d'adresse concernant un utilisateur ; identifier une pluralité de magasins déterminés sur la base des informations d'adresse parmi des magasins correspondant à un magasin spécifique satisfaisant une ou plusieurs conditions relatives au service ; et fournir, à un terminal de l'utilisateur, des premières informations de bannière comprenant des informations d'icône relatives au magasin spécifique et des informations de nombre concernant la pluralité de magasins.
PCT/KR2021/012200 2021-09-03 2021-09-08 Procédé de fonctionnement pour fournir des informations relatives à un service et dispositif électronique le prenant en charge WO2023033219A1 (fr)

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KR10-2021-0117479 2021-09-03
KR1020210117479A KR102407242B1 (ko) 2021-09-03 2021-09-03 서비스 관련 정보 제공을 위한 동작 방법 및 이를 지원하는 전자 장치

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KR20010088172A (ko) * 2000-03-11 2001-09-26 황종범 인터넷을 이용한 배너광고와 개별적인 물품주문방법
KR20130124857A (ko) * 2012-05-07 2013-11-15 주식회사 얼라이언스인터넷 온라인 디스플레이 광고 중개 시스템 및 온라인 디스플레이 광고 중개 방법
KR101743226B1 (ko) * 2016-04-26 2017-06-05 안동대학교 산학협력단 지역정보 서비스를 위한 통합정보제공장치 및 그 동작 방법
KR102214610B1 (ko) * 2020-06-09 2021-02-10 임도영 마케팅을 위한 빅데이터 분석 시스템

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010088172A (ko) * 2000-03-11 2001-09-26 황종범 인터넷을 이용한 배너광고와 개별적인 물품주문방법
KR20010035270A (ko) * 2001-01-30 2001-05-07 박정규 인터넷을 이용한 지역상권 정보제공과 재화 용역의 주문시스템 및 방법
KR20130124857A (ko) * 2012-05-07 2013-11-15 주식회사 얼라이언스인터넷 온라인 디스플레이 광고 중개 시스템 및 온라인 디스플레이 광고 중개 방법
KR101743226B1 (ko) * 2016-04-26 2017-06-05 안동대학교 산학협력단 지역정보 서비스를 위한 통합정보제공장치 및 그 동작 방법
KR102214610B1 (ko) * 2020-06-09 2021-02-10 임도영 마케팅을 위한 빅데이터 분석 시스템

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