WO2021199182A1 - 広告評価装置、システム、方法及びプログラムが格納された非一時的なコンピュータ可読媒体 - Google Patents

広告評価装置、システム、方法及びプログラムが格納された非一時的なコンピュータ可読媒体 Download PDF

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Publication number
WO2021199182A1
WO2021199182A1 PCT/JP2020/014616 JP2020014616W WO2021199182A1 WO 2021199182 A1 WO2021199182 A1 WO 2021199182A1 JP 2020014616 W JP2020014616 W JP 2020014616W WO 2021199182 A1 WO2021199182 A1 WO 2021199182A1
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WO
WIPO (PCT)
Prior art keywords
user
time
payment
store
authentication
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2020/014616
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English (en)
French (fr)
Japanese (ja)
Inventor
ほなみ 幸
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NEC Corp
Original Assignee
NEC Corp
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Filing date
Publication date
Application filed by NEC Corp filed Critical NEC Corp
Priority to US17/912,097 priority Critical patent/US20230139355A1/en
Priority to JP2022512922A priority patent/JP7509196B2/ja
Priority to PCT/JP2020/014616 priority patent/WO2021199182A1/ja
Publication of WO2021199182A1 publication Critical patent/WO2021199182A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/40—Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists
    • G06Q20/401—Transaction verification
    • G06Q20/4014—Identity check for transactions
    • G06Q20/40145—Biometric identity checks
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Definitions

  • the present invention relates to a non-temporary computer-readable medium in which an advertisement evaluation device, system, method and program are stored, and in particular, an advertisement evaluation device, system, method and program for evaluating an advertisement presented to a user are stored.
  • an advertisement evaluation device, system, method and program for evaluating an advertisement presented to a user are stored.
  • Patent Document 1 is a technique for providing advertising information about a predetermined store based on a user's location information and evaluating the advertising effectiveness of the advertising information provided to the user based on the staying time at the user's store. Is disclosed.
  • Patent Document 1 has a problem that the evaluation of the advertising effect is insufficient.
  • This disclosure is made to solve such a problem, and is a non-temporary storage of an advertisement evaluation device, a system, a method, and a program for accurately measuring the effect of an advertisement presented to a user.
  • the purpose is to provide a computer-readable medium.
  • the advertisement evaluation device uses an authentication device that stores in advance the facial feature information of the user with respect to the first photographed image taken by the user when the predetermined user enters the predetermined store.
  • the first acquisition unit that acquires the first time at the time of entering the store and the second photographed image taken by the user at the time of payment by the user at the store are described.
  • the second face recognition using the authentication device is successful, the second acquisition unit that acquires the second time at the time of payment and the payment history based on the payment when the second face recognition is successful are described.
  • the calculation unit Based on the registration unit that is registered in association with the user, the calculation unit that calculates the staying time of the user in the store from the difference between the first time and the second time, and the payment history and the staying time. It also includes an evaluation unit that evaluates the advertising effectiveness of the advertising information presented to the user.
  • the advertisement evaluation device includes a calculation unit for calculating the staying time of the user in the store, and an evaluation unit for evaluating the advertising effect of the advertising information presented to the user based on the staying time.
  • the advertisement evaluation system includes a photographing device that captures an image including a predetermined user's face area, a payment terminal that makes a payment by the user, and an advertising evaluation device that can communicate with the photographing device and the payment terminal.
  • the user is provided with an authentication device that stores facial feature information of the user and can communicate with the advertisement evaluation device, and the advertisement evaluation device is a first photographed by the user when entering a predetermined store.
  • the first face authentication using the authentication device that stores the user's facial feature information in advance is successful for the photographed image 1, the first acquisition unit that acquires the first time at the time of entering the store and the first acquisition unit.
  • the second time at the time of payment is acquired.
  • the acquisition unit of the user the registration unit that registers the payment history based on the payment in association with the user when the second face authentication is successful, and the difference between the first time and the second time of the user. It includes a calculation unit for calculating the staying time at the store, and an evaluation unit for evaluating the advertising effect of the advertising information presented to the user based on the payment history and the staying time.
  • the advertisement evaluation method is an authentication device in which a computer stores in advance the facial feature information of a user with respect to a first photographed image taken by the user when the user enters a predetermined store.
  • the authentication is performed on the step of acquiring the first time at the time of entering the store and the second photographed image taken by the user at the time of payment by the user at the store.
  • the second face authentication using the device is successful, the step of acquiring the second time at the time of the payment and the payment history based on the payment when the second face authentication is successful are associated with the user.
  • the step of calculating the staying time of the user in the store from the difference between the first time and the second time, and the payment history and the staying time includes a process of evaluating the advertising effectiveness of advertising information.
  • the non-temporary computer-readable medium is an authentication device that stores in advance the facial feature information of a user with respect to a first photographed image taken by the user when the user enters a predetermined store.
  • the step of acquiring the first time at the time of entering the store and the second photographed image taken by the user at the time of payment by the user at the store are described.
  • the step of acquiring the second time at the time of the payment and the payment history based on the payment are associated with the user when the second face authentication is successful.
  • the process of evaluating the advertising effectiveness of the advertisement information and the program for executing the are recorded.
  • the advertisement evaluation device uses the user's facial feature information stored in advance for the first photographed image taken by the user when the predetermined user enters the predetermined store.
  • first face authentication is successful for the first authentication unit that performs face recognition and the first photographed image taken by the user when the user enters the store, when the user enters the store.
  • the second face authentication is performed using the facial feature information of the user.
  • the second face recognition is successful for the second authentication unit that performs the second authentication and the second photographed image taken by the user at the time of payment by the user at the store, the second time at the time of payment is set.
  • the second acquisition unit to be acquired the registration unit that registers the payment history based on the payment when the second face authentication is successful in association with the user, and the difference between the first time and the second time. It is provided with a calculation unit for calculating the staying time of the user in the store, and an evaluation unit for evaluating the advertising effect of the advertising information presented to the user based on the payment history and the staying time.
  • the computer uses the facial feature information of the user stored in advance for the first photographed image taken by the user when the user enters the predetermined store.
  • the first face authentication is successful for the step of performing the first face authentication and the first photographed image taken by the user when the user enters the store, when the user enters the store.
  • a step of acquiring a first time a step of performing a second face authentication using the face feature information of the user for a second photographed image taken by the user at the time of payment by the user in the store, and a step of performing a second face authentication.
  • the second face authentication is successful for the second photographed image taken by the user at the time of payment by the user in the store, the step of acquiring the second time at the time of payment and the second step.
  • the non-temporary computer-readable medium contains pre-stored facial feature information of the user for the first photographed image taken by the user when the user enters the predetermined store.
  • first face authentication is successful for the step of performing the first face authentication using the user and the first photographed image taken by the user when the user enters the store, when the user enters the store.
  • the step of acquiring the second time at the time of payment and the second A step of registering a payment history based on the payment in association with the user when the face authentication is successful, and a step of calculating the staying time of the user in the store from the difference between the first time and the second time.
  • a program for executing the step of evaluating the advertising effect of the advertising information presented to the user based on the payment history and the staying time is recorded.
  • FIG. 1 is a block diagram showing a configuration of an advertisement evaluation device 100 according to the first embodiment.
  • the advertisement evaluation device 100 includes a storage unit 120, a presentation unit 111, a first acquisition unit 113, a second acquisition unit 115, a registration unit 116, a calculation unit 118, and an evaluation unit 119.
  • the advertisement evaluation device 100 is connected to a network 500 (not shown).
  • the network 500 may be wired or wireless.
  • An authentication device 200, a photographing device, a payment terminal 400, a user terminal 1200, and the like are connected to the network 500.
  • the storage unit 120 stores the predetermined user and the advertisement information of the predetermined store in association with each other.
  • the presentation unit 111 presents the advertisement information associated with the user to the predetermined user.
  • the first acquisition unit 113 uses an authentication device 200 that stores in advance the facial feature information of the user for the first photographed image taken by the user when the predetermined user enters the store. If the face recognition is successful, the first time at the time of entering the store is acquired.
  • the second acquisition unit 115 succeeds in the second face authentication using the authentication device 200 for the second photographed image taken by the user at the time of payment by the user in the store, the second acquisition unit 115 is the second at the time of payment. Get the time.
  • the registration unit 116 associates the payment history based on the payment with the user and registers it in the storage unit 120.
  • the calculation unit 118 calculates the staying time in the user's store from the difference between the first time and the second time.
  • the evaluation unit 119 evaluates the advertising effectiveness of the advertising information presented based on the payment history and the staying time.
  • FIG. 2 is a flowchart showing the flow of the advertisement evaluation method according to the first embodiment.
  • the storage unit 120 stores the predetermined user and the advertisement information of the predetermined store in association with each other (step S101).
  • the presentation unit 111 presents the advertisement information associated with the user to the predetermined user (step S102).
  • the first acquisition unit 113 uses an authentication device 200 that stores in advance the facial feature information of the predetermined user with respect to the first photographed image taken by the user when the predetermined user enters the store. If the first face recognition is successful, the first time at the time of entering the store is acquired (step S103).
  • the authentication device 200 collates the face feature information included in the first captured image with the face feature information registered in the authentication device 200, and authenticates based on the presence or absence of matching.
  • the first face recognition for determining success or failure is performed.
  • the authentication device 200 includes the successful user ID in the determination result and returns to the advertisement evaluation device 100.
  • step S104 the authentication device 200 collates the face feature information included in the second captured image with the face feature information registered in the authentication device 200, and authenticates based on the presence or absence of matching. A second face recognition for determining success or failure is performed.
  • the authentication device 200 includes the successful user ID in the determination result and returns to the advertisement evaluation device 100.
  • the registration unit 116 associates the payment history based on the payment with the user and registers it in the storage unit 120 (step S105).
  • the calculation unit 118 calculates the staying time in the user's store from the difference between the first time and the second time (step S106).
  • the evaluation unit 119 evaluates the advertising effectiveness of the presented advertising information based on the payment history and the staying time (step S107). As described above, since the advertisement evaluation method according to the present embodiment can evaluate the advertising effectiveness of the advertisement information presented based on the payment history of the user and the staying time at the store, the drop of the advertisement recommended to the user can be evaluated. It can be measured with high accuracy.
  • the advertisement evaluation device 100 includes a processor, a memory, and a storage device as a configuration (not shown). Further, the storage device stores a computer program in which the processing of the advertisement evaluation method according to the present embodiment is implemented. Then, the processor reads the computer program from the storage device into the memory and executes the computer program. As a result, the processor realizes the functions of the history registration unit, the presentation unit 111, the first acquisition unit 113, the second acquisition unit 115, the registration unit 116, the calculation unit 118, and the evaluation unit 119.
  • the history registration unit, the presentation unit 111, the first acquisition unit 113, the second acquisition unit 115, the registration unit 116, the calculation unit 118, and the evaluation unit 119 may each be realized by dedicated hardware. .. Further, a part or all of each component of each device may be realized by a general-purpose or dedicated circuitry, a processor, or a combination thereof. These may be composed of a single chip or may be composed of a plurality of chips connected via a bus. A part or all of each component of each device may be realized by a combination of the above-mentioned circuit or the like and a program. Further, as a processor, a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), an FPGA (field-programmable gate array), or the like can be used.
  • a CPU Central Processing Unit
  • GPU Graphics Processing Unit
  • FPGA field-programmable gate array
  • each component of the advertisement evaluation device 100 when a part or all of each component of the advertisement evaluation device 100 is realized by a plurality of information processing devices and circuits, the plurality of information processing devices and circuits may be centrally arranged. It may be distributed.
  • the information processing device, the circuit, and the like may be realized as a form in which each of the client-server system, the cloud computing system, and the like is connected via a communication network.
  • the function of the advertisement evaluation device 100 may be provided in the SaaS (Software as a Service) format.
  • the second embodiment is a modification of the first embodiment described above.
  • the advertisement evaluation device 100 according to the first embodiment performs face recognition using an external authentication device 200.
  • the advertisement evaluation device 600 according to the present embodiment performs face recognition inside the device.
  • FIG. 3 is a block diagram showing the configuration of the advertisement evaluation device 600 according to the second embodiment.
  • the advertisement evaluation device 600 has a first authentication unit 112, a second authentication unit 114, and a face feature DB (Database) (not shown) added. ..
  • the face feature DB is a database that stores a user ID and face feature information in association with each other. The description of each configuration included in the advertisement evaluation device 600 that overlaps with the first embodiment will be omitted as appropriate.
  • the first authentication unit 112 uses the face feature information of the user stored in advance to authenticate the first face of the first photographed image taken by the user when the predetermined user enters the store. I do. In the first face recognition, the first authentication unit 112 extracts the face feature information from the first captured image, collates the face feature information with the face feature information stored in the face feature DB, and matches the face feature information. The success or failure of the authentication is judged by the presence or absence of.
  • the face feature DB stores face feature information of a plurality of registered users.
  • the first authentication unit 112 outputs the success or failure of the first face authentication to the first acquisition unit 113. When the first face authentication is successful, the first acquisition unit 113 acquires the first time when the user enters the store.
  • the second authentication unit 114 performs the second face authentication on the second photographed image taken by the user at the time of payment by the user in the store, using the face feature information of the user stored in advance.
  • the second authentication unit 114 extracts the face feature information from the second captured image, collates the face feature information with the face feature information stored in the face feature DB, and matches the face feature information.
  • the success or failure of the authentication is judged by the presence or absence of.
  • the second authentication unit 114 outputs the success or failure of the second face authentication to the second acquisition unit 115.
  • the second acquisition unit 115 acquires the second time at the time of payment of the user.
  • FIG. 4 is a flowchart showing the flow of the advertisement evaluation method according to the second embodiment.
  • the storage unit 120 stores the predetermined user and the advertisement information of the predetermined store in association with each other (step S201).
  • the presentation unit 111 presents the advertisement information associated with the user to the predetermined user (step S202).
  • the first authentication unit 112 uses the face feature information of the predetermined user stored in advance for the first photographed image taken by the user when the predetermined user enters the store.
  • the face recognition of 1 is performed (step S203).
  • the first acquisition unit 113 sets the first time at the time of entering the store. Acquire (step S204).
  • the second authentication unit 114 uses the face feature information of the predetermined user stored in advance for the second photographed image taken by the user at the time of payment by the predetermined user in the store. Face recognition is performed (step S205).
  • the second acquisition unit 115 sets the second time at the time of payment when the second face authentication is successful for the second photographed image taken by the user at the time of payment by the predetermined user at the store. Acquire (step S206).
  • the registration unit 116 associates the payment history based on the payment with the user and registers it in the storage unit 120 (step S207).
  • the calculation unit 118 calculates the staying time in the user's store from the difference between the first time and the second time (step S208).
  • the evaluation unit 119 evaluates the advertising effectiveness of the presented advertising information based on the payment history and the staying time (step S209). Further, the advertisement evaluation device according to the present embodiment can exert the same effect as the effect described in the first embodiment.
  • FIG. 5 is a block diagram showing a configuration of the advertisement evaluation system 700 according to the third embodiment.
  • the advertisement evaluation system 700 includes an advertisement evaluation device 100a, an authentication device 200, an entrance camera 300a, a payment terminal 400, and a user terminal 1200.
  • Each of the advertisement evaluation device 100a, the authentication device 200, the entrance camera 300a, the payment terminal 400, and the user terminal 1200 is connected via the network 500.
  • the description that overlaps with the first embodiment will be omitted as appropriate.
  • the advertisement evaluation device 100a is an information processing device for presenting advertisement information in response to an advertisement request and evaluating the advertising effect on the presented advertisement information, and is, for example, a server device realized by a computer.
  • the authentication device 200 is a device that performs the first face authentication and the second face authentication.
  • the authentication device 200 includes a face feature DB 210.
  • the face feature DB 210 is a face feature database that stores a user ID and the face feature information of the user in association with each other.
  • the face feature DB 210 is an example of a face feature information storage unit.
  • the advertisement evaluation device 100a outputs the advertisement information to the display terminal.
  • the display terminal is, for example, a user terminal 1200, a payment terminal 400, a signage, or the like.
  • the user terminal 1200 is a communication terminal such as a smartphone owned by the user.
  • the signage is a terminal installed on the street or the like, and for example, when the user stands in front of the signage, "How about going to XX next time?" Is displayed.
  • the entrance camera 300a and the payment terminal 400 are installed in the store X.
  • the entrance camera 300a is a terminal that captures the first captured image.
  • the entrance camera 300a is an example of a photographing device.
  • the entrance camera 300a is, for example, a digital camera installed near the entrance of the store X, a digital signage equipped with the camera, or a face recognition terminal.
  • the entrance camera 300a captures the first captured image by photographing the user who has entered the store X.
  • the entrance camera 300a transmits the first captured image to the advertisement evaluation device 100a via the network 500.
  • the entrance camera 300a is installed near the entrance of each floor.
  • the entrance to each floor is, for example, an escalator exit, an elevator exit, and a stairway exit.
  • the entrance camera 300a captures the first captured image by photographing the user who has entered the floor.
  • the payment terminal 400 is an information processing device that makes a payment when a user who has entered the store makes a purchase in the store X. Further, the payment terminal 400 takes an image including the face of the user who made the payment at the time of payment as a second captured image, and transmits the second captured image to the advertisement evaluation device 100a via the network 500.
  • the payment terminal 400 may make a payment when the face authentication is successful, for example. Specifically, the payment terminal 400 receives the face authentication result from the advertisement evaluation device 100a, and if the face authentication is successful, performs the payment process and transfers the payment history to the advertisement evaluation device 100a via the network 500. Send.
  • the payment history includes, for example, the date and time when the payment was made, the payment amount, the payment content, and the like.
  • the payment contents are, for example, purchased items and purchase services.
  • FIG. 6 is a block diagram showing the configuration of the authentication device 200.
  • the authentication device 200 includes a face feature DB 210, a face detection unit 220, a feature point extraction unit 230, a registration unit 240, and an authentication unit 250.
  • the face feature DB 210 is a face feature database that stores a user ID and the face feature information of the user in association with each other.
  • the face detection unit 220 detects the face region included in the captured image and outputs it to the feature point extraction unit 230.
  • the feature point extraction unit 230 extracts feature points from the face region detected by the face detection unit 220, and outputs face feature information to the registration unit 240.
  • the facial feature information is a set of extracted feature points.
  • the registration unit 240 newly issues a user ID when registering facial feature information.
  • the registration unit 240 registers the issued user ID and the face feature information extracted from the registered image in the face feature DB 210 in association with each other.
  • the authentication unit 250 collates the face feature information extracted from the face image with the face feature information in the face feature DB 210. If the face feature information matches, the authentication unit 250 determines that the face recognition was successful, and if the face feature information does not match, determines that the face recognition has failed.
  • the authentication unit 250 returns the success or failure of the face authentication to the advertisement evaluation device 100a. The presence or absence of matching of facial feature information corresponds to the success or failure of authentication. Further, when the face authentication is successful, the authentication unit 250 identifies the user ID associated with the successful face feature information, and evaluates the authentication result including the identified user ID and the fact that the authentication is successful. Reply to the device 100a.
  • FIG. 7 is a flowchart showing the flow of the face feature information registration process.
  • the face information registration terminal When registering the face feature information, the face information registration terminal (not shown) captures an image including the user's face as a registration image, and requests the authentication device 200 to register the face feature information via the network 500. I do.
  • the face information registration terminal is, for example, an information processing device such as a personal computer, a smartphone, or a tablet terminal.
  • the facial feature information registration request includes a registration image.
  • the authentication device 200 acquires a registration image included in the face feature information registration request from the face information registration terminal via the network 500 (step S301).
  • the face detection unit 220 detects the face area included in the registration image (step S302), and outputs the detected face area to the feature point extraction unit 230.
  • the feature point extraction unit 230 extracts the feature points from the face region and outputs the face feature information to the registration unit 240 (step S303).
  • the registration unit 240 issues a user ID corresponding to the output face feature information, associates the user ID with the face feature information, and registers the user ID in the face feature DB 210 (step S304).
  • FIG. 8 is a flowchart showing the flow of face recognition processing.
  • a case where the first face recognition is performed will be described, but when the second face recognition is performed, the face recognition can be performed by the same procedure.
  • the entrance camera 300a captures an image including the user's face as the first captured image, and captures the first captured image to the advertisement evaluation device 100a via the network 500.
  • the advertisement evaluation device 100a extracts face region or face feature information from the first captured image.
  • the advertisement evaluation device 100a transmits the extracted face area or face feature information to the authentication device 200.
  • the feature point extraction unit 230 acquires the face feature information by extracting the face feature information from the received face region or receiving the face feature information (step S401).
  • the authentication unit 250 collates the acquired face feature information with the face feature DB 210 (step S402).
  • the authentication unit 250 identifies the user ID of the user whose face feature information matches (step S404), and evaluates the advertisement as having succeeded in face recognition and the identified user ID. Reply to the device 100a (step S405).
  • the authentication unit 250 returns to the advertisement evaluation device 100a that the face authentication has failed (step 4306).
  • the payment terminal 400 includes a photographing device such as a camera, a display device, and a computer as a hardware configuration.
  • the payment terminal 400 is a device that captures a second captured image and performs payment processing.
  • FIG. 9 is a block diagram showing the configuration of the payment terminal 400.
  • the payment terminal 400 includes a camera 410, a storage unit 420, a communication unit 430, a display unit 440, and a control unit 450.
  • the camera 410 is a photographing device that captures an image.
  • the storage unit 420 is a storage device that stores a program for realizing each function of the payment terminal 400.
  • the communication unit 430 is a communication interface with the network 500.
  • the display unit 440 is a display device that displays the face authentication result, advertisement information, and the like to the user.
  • the control unit 450 controls the hardware included in the payment terminal 400.
  • the control unit 450 includes a photographing unit 452, a registration unit 453, an authentication unit 454, and a settlement unit 455.
  • the shooting unit 452 makes a shooting request to the camera 410.
  • the camera 410 captures an image including the user's face.
  • the image captured by the camera 410 is used as the second captured image.
  • the registration unit 453 transmits the history registration request to the advertisement evaluation device 100a via the network 500.
  • the history registration request includes a payment history that is the result of payment processing.
  • the payment history is information including, for example, the date and time of payment, the amount of money, the goods, the user ID, and the like.
  • the authentication unit 454 transmits the second face recognition request to the advertisement evaluation device 100a via the network 500, and receives the result from the advertisement evaluation device 100a.
  • the success or failure of face recognition may be displayed on the display unit 440.
  • the settlement unit 455 executes the settlement process when the face authentication is successful.
  • the user terminal 1200 includes a photographing device such as a camera, a display device, and a computer as a hardware configuration.
  • the user terminal 1200 is an information processing device operated by a predetermined user.
  • the user terminal 1200 is a device that makes a face feature information registration request and an advertisement request.
  • FIG. 10 is a block diagram showing the configuration of the user terminal 1200.
  • the user terminal 1200 includes a camera 1210, a storage unit 1220, a communication unit 1230, a display unit 1240, and a control unit 1250.
  • the camera 1210 is a photographing device that captures an image.
  • the storage unit 1220 is a storage device in which a program for realizing each function of the user terminal 1200 is stored.
  • the communication unit 1230 is a communication interface with the network 500.
  • the display unit 1240 is a display device that displays the face registration result, advertisement information, and the like to the user.
  • the control unit 1250 controls the hardware included in the user terminal 1200.
  • the control unit 1250 includes a face registration unit 1253 and an advertisement request unit 1254.
  • the face registration unit 1253 makes a shooting request to the camera 1210.
  • the camera 1210 captures an image including the user's face.
  • the image taken by the camera 1210 is used as a registration image.
  • the face registration unit 1253 transmits the face feature information registration request to the advertisement evaluation device 100a via the network 500.
  • the face feature information registration request includes a registration image and a user ID taken by the camera 1210.
  • the advertisement request unit 1254 transmits an advertisement request to the advertisement evaluation device 100a via the network 500, and receives the resulting advertisement information from the advertisement evaluation device 100a.
  • the advertisement information is displayed on the display unit 1240, for example.
  • the face recognition terminal When the entrance camera 300a is a face recognition terminal, the face recognition terminal performs face recognition for a user who has entered the store. When the face recognition terminal succeeds in face recognition, the face recognition terminal may send an advertisement request to the advertisement evaluation device 100a via the network 500, receive the advertisement information from the advertisement evaluation device 100a, and display the advertisement information on the display unit. At this time, the face recognition terminal may include the user ID that has succeeded in face recognition in the advertisement request.
  • FIG. 11 is a block diagram showing the configuration of the advertisement evaluation device 100a.
  • the advertisement evaluation device 100a includes a control unit 110, a storage unit 120, a memory 130, and a communication unit 140.
  • the storage unit 120 is a storage device that stores programs, history information, advertisement information, and user IDs.
  • the storage unit 120 includes a history storage unit.
  • the program is a computer program in which the advertisement evaluation process according to the present embodiment is implemented.
  • the history information is information associated with a user ID, a store entry time, a settlement time, a staying time, and a settlement history. In this embodiment, the settlement time is regarded as the closing time.
  • the user ID is information that can identify a user who is a store entrant and a payment target person, and is, for example, a name, a telephone number, an e-mail address, an arbitrary identification number, or the like.
  • the staying time is the difference between the settlement time and the entry time.
  • the payment history includes the payment date and time, the payment amount, the payment content, and the like.
  • Advertising information is associated with the user ID.
  • the advertising information is advertising information of a predetermined store presented to the user.
  • the advertising information is, for example, information introducing a store, discount coupons for the store, and the like.
  • the memory 130 is a storage area for temporarily storing the processing contents of the control unit 110, and is, for example, a volatile storage device such as a RAM (Random Access Memory).
  • the communication unit 140 is an interface for communicating with the outside of the advertisement evaluation device 100a.
  • the control unit 110 includes a presentation unit 111, a first acquisition unit 113, a second acquisition unit 115, a registration unit 116, an authentication control unit 117, a calculation unit 118, and an evaluation unit 119.
  • the control unit 110 is a control device that controls the operation of the advertisement evaluation device 100a, and is, for example, a processor such as a CPU.
  • the control unit 110 reads the program from the storage unit 120 into the memory 130 and executes the program. As a result, the control unit 110 realizes functions as a presentation unit 111, a first acquisition unit 113, a second acquisition unit 115, a registration unit 116, an authentication control unit 117, a calculation unit 118, and an evaluation unit 119.
  • the presentation unit 111 When the presentation unit 111 receives the advertisement request, it identifies the advertisement information associated with the user ID included in the advertisement request, and returns the specified advertisement information to the requester.
  • the first acquisition unit 113 acquires the first time when the first face authentication using the authentication device 200 is successful for the first captured image.
  • the authentication device 200 stores the facial feature information of the plurality of registered users in advance in association with the user IDs of the plurality of registered users.
  • the first captured image is an image captured when a predetermined user enters the store, and includes the face area of the user.
  • the first captured image is captured by the photographing device.
  • the photographing device is, for example, an entrance camera 300a installed at the entrance of a store.
  • the first time is the time when a predetermined user enters the store, for example, the time when the first captured image is captured.
  • the second acquisition unit 115 acquires the second time when the second face authentication using the authentication device 200 is successful for the second captured image.
  • the second captured image is an image captured at the time of payment at a predetermined user's store, and includes the face area of the user.
  • the second captured image is captured by the camera included in the payment terminal 400.
  • the second time is the time when the predetermined user makes a payment at the store.
  • the registration unit 116 associates the payment history with the user and registers it in the storage unit 120.
  • the payment history is a history of payments made when the second face recognition is successful.
  • the authentication control unit 117 extracts face region or face feature information from the first captured image and the second captured image, and transmits the face region or the face feature information to the authentication device 200 to perform face authentication. Further, the authentication control unit 117 receives the success / failure of face authentication from the authentication device 200. If the face authentication is successful, the user ID is included in the face authentication result.
  • the calculation unit 118 calculates the staying time of the user in the store. The staying time is the difference between the first time and the second time.
  • the evaluation unit 119 evaluates the advertising effectiveness of the advertising information based on the payment history and the staying time. First, the evaluation unit 119 acquires the payment history and staying time of the user from the storage unit 120. Next, the evaluation unit 119 evaluates the advertising effectiveness with respect to the combination of the payment history and the staying time. When a plurality of payment histories are registered in the storage unit 120 for the user, the advertising effect is evaluated for each payment history.
  • the evaluation unit 119 evaluates the advertising effect according to the difference in the staying time corresponding to each payment history, for example, when each payment amount in a plurality of payment histories is within a predetermined range. In this case, when the settlement amount is within the predetermined range, the evaluation unit 119 evaluates the advertisement based on the presence or absence of settlement without considering the settlement amount. Specifically, the evaluation unit 119 evaluates that the case where the purchase history is less than the predetermined amount for a short stay time is higher than the case where the purchase history is less than the predetermined amount for a long stay time. Further, when the settlement amount is equal to or more than a predetermined value, the evaluation unit 119 may increase the advertising effect according to the settlement amount.
  • the advertising effect may be 5 when the settlement amount is a predetermined value or more.
  • the evaluation unit 119 may evaluate the advertisement according to the size of the settlement amount without providing a predetermined range for the settlement amount.
  • the evaluation unit 119 evaluates the advertising effect according to the difference in the payment amount in each payment history. Specifically, the evaluation unit 119 evaluates that the case where there is a purchase history with a short stay time has a higher advertising effect than the case where there is no purchase history with a short stay time.
  • FIG. 12 is a flowchart showing the flow of the advertisement evaluation process.
  • FIG. 13 is a flowchart showing the flow of the store entry time acquisition process.
  • FIG. 14 is a flowchart showing the flow of the settlement time acquisition process.
  • the presentation unit 111 presents the advertisement information associated with the user to the user by transmitting the advertisement information associated with the user to a display terminal such as the user terminal 1200 (step S501).
  • the entrance camera 300a captures an image including the user's face and transmits the captured image to the advertisement evaluation device 100a via the network 500.
  • the authentication control unit 117 acquires a photographed image (first photographed image) when the user enters the store by receiving it from the entrance camera 300a (step S502), and causes the authentication device 200 to perform the first face authentication.
  • the first acquisition unit 113 acquires the store entry time (first time) of the user (step S503).
  • the first acquisition unit 113 acquires the shooting time of the first shot image as the first time.
  • the user makes a payment at store X.
  • the payment terminal 400 captures an image including the user's face and transmits the captured image to the advertisement evaluation device 100a via the network 500.
  • the authentication control unit 117 acquires the captured image (second captured image) at the time of payment by the user by receiving it from the payment terminal 400 (step S504), and causes the authentication device 200 to perform the second face recognition.
  • the second acquisition unit 115 instructs the payment terminal 400 to perform the payment process, and acquires the payment time (second time) and the payment history of the user (step S505).
  • the payment terminal 400 Upon receiving the payment processing instruction, the payment terminal 400 executes the payment processing and returns the payment history, which is the result of the payment, to the advertisement evaluation device 100a.
  • the second acquisition unit 115 acquires the settlement time and the settlement history included in the settlement history received from the settlement terminal 400 as the second time and the settlement history.
  • the payment terminal 400 transmits the payment history to the advertisement evaluation device 100a together with the second captured image.
  • the payment method that does not rely on face recognition is, for example, a payment method using a credit card and a payment method using electronic money.
  • step S506 registers the payment history acquired by the second acquisition unit 115 in the storage unit 120 in step S505 (step S506).
  • step S507 calculates the staying time of the user in the store X (step S507).
  • FIG. 11 shows the case where step S507 is performed after step S506, step S507 may be performed before step S506 or may be performed in parallel with step S506.
  • the evaluation unit 119 evaluates the advertising effectiveness of the advertising information presented in step S501 based on the payment history and the staying time (step S508).
  • Step S503 will be described in detail with reference to FIG.
  • the authentication control unit 117 acquires the first captured image
  • the authentication control unit 117 extracts face region or face feature information from the first captured image.
  • the authentication control unit 117 transmits a face authentication request including the extracted face area or face feature information to the authentication device 200 (step S601).
  • the authentication device 200 performs the first face authentication based on the received face area or face feature information, and returns the authentication result to the advertisement evaluation device 100a.
  • the authentication control unit 117 receives the success or failure of the first face authentication (step S602).
  • step S603Yes the first acquisition unit 113 acquires the time when the first captured image is taken as the time when the user enters the store X (step S604).
  • step S603No the authentication control unit 117 returns to the first acquisition unit 113 that the face recognition has failed (step S605).
  • Step S505 will be described in detail with reference to FIG.
  • the authentication control unit 117 acquires the second captured image
  • the authentication control unit 117 extracts the face region or the face feature information from the second captured image.
  • the authentication control unit 117 transmits a face authentication request including the extracted face area or face feature information to the authentication device 200 (step S701).
  • the authentication device 200 performs a second face authentication based on the received face area or face feature information, and returns the authentication result to the advertisement evaluation device 100a.
  • the authentication control unit 117 receives the success or failure of the second face authentication (step S702).
  • the second acquisition unit 115 instructs the payment terminal 400 to perform the payment process (step S704).
  • the payment terminal 400 executes the payment processing and returns the payment history, which is the result of the payment, to the advertisement evaluation device 100a.
  • the second acquisition unit 115 acquires the settlement time and the settlement history included in the settlement history received from the settlement terminal 400 as the settlement time (second time) and the settlement history.
  • the authentication control unit 117 returns to the second acquisition unit 115 that the face recognition has failed (step S706).
  • FIG. 15 is a diagram illustrating advertisement information displayed on the display terminal.
  • FIG. 14 shows a case where the advertisement information is displayed on the user terminal 1200.
  • the user terminal 1200 displays the advertisement information received in step S501 on the screen.
  • the presentation unit 111 may transmit the user's payment history to the display terminal in addition to the advertisement information.
  • FIG. 16 is a diagram illustrating a map displayed on a display terminal as a payment history. As shown in FIG. 16, the user terminal 1200 may display the payment history of the user received in step S501 on the map. Further, FIG. 17 is a diagram illustrating a payment history displayed on the display terminal. As shown in FIG. 17, the user terminal may display the payment history received in step S501 in chronological order.
  • the 16 and 17 show a case where only the payment history of the user is displayed on the display terminal, but advertisement information may be displayed on the display terminal in addition to the payment history.
  • the advertising information may include store information, store address, route guidance from the user's current position to the store, and the like.
  • the route guidance may include the distance from the user's current position to the store, the required time, and the like.
  • a plurality of advertisement information may be displayed on the display terminal. When displaying a plurality of advertisement information, the details of each advertisement information, route guidance, and the like may be displayed at the same time. The user can examine the details of each advertisement information, route guidance, etc., and compare the advertisement information with each other.
  • Table 1 shows an example of evaluation of advertising effectiveness.
  • the advertising effect shown in Table 1 indicates that the larger the value, the higher the effect.
  • Table 1 when the staying time is short (for example, 5 minutes) and there is a payment history, it is considered that the advertising information presented to the user is suitable for the taste and demand of the user. Therefore, in such a case, it is evaluated that the advertising effect is high.
  • the staying time is long (for example, 30 minutes) and there is a payment history, it is considered that the advertising information presented to the user meets the demand of the user but is slightly out of the preference. Therefore, in such a case, it is evaluated that the advertising effect is slightly high.
  • the advertisement evaluation device 100a evaluates the advertisement based on the payment history and the staying time, the effect of the advertisement presented to the user can be measured accurately.
  • the display frequency of the advertising information evaluated as having a low effect may be lowered, and the display frequency of the advertising information evaluated as having a high effect may be increased.
  • more effective advertisements can be presented to the user.
  • the advertising cost of the advertising information evaluated as having a low effect may be lowered, and the advertising cost of the advertising information evaluated as having a high effect may be increased.
  • the advertisement evaluation device according to the present embodiment can exert the same effect as the effect described in the first to third embodiments.
  • the fourth embodiment is a modification of the third embodiment described above.
  • the advertisement evaluation device 100a according to the third embodiment has acquired the store closing time based on the payment history.
  • the exit time is acquired based on the captured image taken by the exit camera.
  • FIG. 18 is a block diagram showing the configuration of the advertisement evaluation system 900 according to the fourth embodiment.
  • the advertisement evaluation device 100a is replaced with the advertisement evaluation device 800a and the exit camera 300b is added as compared with the configuration of the advertisement evaluation system 700 shown in FIG.
  • the exit camera 300b is an example of a photographing device.
  • the description of each configuration included in the advertisement evaluation system 900 that overlaps with the third embodiment will be omitted as appropriate.
  • FIG. 19 is a block diagram showing the configuration of the advertisement evaluation device according to the fourth embodiment.
  • the advertisement evaluation device 800a is different from the advertisement evaluation device 100a in that it includes a third acquisition unit 121 and a flag management unit 122. Since the other configurations are the same, the description thereof will be omitted as appropriate.
  • the exit camera 300b is, for example, a digital camera installed near the exit of the store X, a digital signage equipped with the camera, or a face recognition terminal.
  • the exit camera 300b may be shared with the entrance camera 300a. Further, the exit camera 300b may be a camera included in the payment terminal 400.
  • the exit camera 300b captures a third captured image by photographing the user leaving the store X.
  • the third captured image is an image captured when a predetermined user leaves the store, and includes the face area of the user.
  • the exit camera 300b transmits the third captured image to the advertisement evaluation device 800a via the network 500.
  • the entrance camera 300a is installed near the entrance of each floor.
  • the entrance camera 300a captures the first captured image by photographing the user who has entered the floor.
  • the exit camera 300b is installed near the exit of each floor.
  • the exit of each floor is, for example, an escalator entrance, an elevator entrance, and a stairway entrance.
  • the exit camera 300b captures a third captured image by capturing a user leaving the floor.
  • the authentication device 200 performs a third face authentication in addition to the first face authentication and the second face authentication.
  • the third face recognition is performed by the procedure shown in FIG. 8 in the same manner as the first face recognition and the second face recognition.
  • the third acquisition unit 121 acquires the third time as the second time when the third face authentication is successful and the user does not make a payment at the store X.
  • the third time is the time when the predetermined user leaves the store, for example, the time when the third photographed image is taken.
  • the registration unit 116 registers the fact that the payment has not been made at the store in the storage unit 120 as a payment history.
  • the storage unit 120 includes a flag storage unit.
  • the flag storage unit stores the user's entry flag in association with the user ID.
  • the store entry flag is a flag for recording whether or not the user has entered the store X.
  • the control unit 110 includes a flag management unit 122.
  • the flag management unit 122 manages the store entry flag. For example, when the first face authentication is successful, the flag management unit 122 sets the user's entrance flag and registers it in the flag storage means, and when the second face authentication is successful, the flag management unit 122 sets the user's entrance flag. Release and update the flag storage means.
  • the implementation of the store entry flag is not limited to this.
  • the third acquisition unit 121 considers that the user is unsettled in the store when the user's entrance flag is set in the flag storage unit.
  • the flag management unit releases the store entry flag and updates the flag storage unit.
  • the calculation unit 118 calculates the staying time when the entrance flag of the user is cleared.
  • FIGS. 20 to 23 are flowcharts showing the flow of the advertisement evaluation process.
  • FIG. 22 is a flowchart showing the flow of the store entry time acquisition process.
  • FIG. 23 is a flowchart showing the flow of the stay time calculation process.
  • the presentation unit 111 presents the advertisement information associated with the user to the user by transmitting the advertisement information to the display terminal such as the user terminal 1200 (step S801).
  • the entrance camera 300a captures an image including the user's face and transmits the captured image to the advertisement evaluation device 800a via the network 500.
  • the authentication control unit 117 acquires a photographed image (first photographed image) when the user enters the store by receiving it from the entrance camera 300a (step S802), and causes the authentication device 200 to perform the first face authentication.
  • the first acquisition unit 113 acquires the store entry time (first time) of the user (step S803).
  • the first acquisition unit 113 acquires the shooting time of the first shot image as the first time.
  • the flag management unit 122 sets the user's entrance flag in the flag storage unit (step S804).
  • the user makes a payment at the store X or leaves the store X without making a payment.
  • the payment terminal 400 captures an image including the user's face and transmits the captured image to the advertisement evaluation device 800a via the network 500.
  • the exit camera 300b captures an image including the user's face and transmits the captured image to the advertisement evaluation device 800a via the network 500.
  • the authentication control unit 117 receives the captured image transmitted from the payment terminal 400 or the exit camera 300b.
  • the authentication control unit 117 has not acquired the photographed image (third photographed image) at the time of leaving the store (step S805No) and has not acquired the photographed image (second photographed image) at the time of settlement (step). In the case of S806No), it is considered that the user is still staying in the store X.
  • the calculation unit 118 calculates the staying time of the user in the store X (step S807).
  • the evaluation unit 119 evaluates the advertising effectiveness of the advertising information presented in step S501 based on the payment history and the staying time (step S808).
  • the authentication control unit 117 has not acquired the photographed image (third photographed image) at the time of leaving the store (step S805No), and the photographed image at the time of payment (second photographed image).
  • the operation of the advertisement evaluation device 800a in the case of acquiring (step S806Yes) will be described.
  • the authentication control unit 117 extracts the face region or the face feature information from the second captured image.
  • the authentication control unit 117 transmits a face authentication request including the extracted face area or face feature information to the authentication device 200 (step S901).
  • the authentication device 200 performs a second face authentication based on the received face area or face feature information, and returns the authentication result to the advertisement evaluation device 800a.
  • the authentication control unit 117 receives the success or failure of the second face authentication (step S902).
  • step S903No the authentication control unit 117 returns to the second acquisition unit 115 that the face recognition has failed (step S904).
  • step S903Yes the second acquisition unit 115 instructs the payment terminal 400 to perform the payment process (step S905).
  • the payment terminal 400 executes the payment processing and returns the payment history, which is the result of the payment, to the advertisement evaluation device 100a.
  • the second acquisition unit 115 acquires the settlement time and the settlement history included in the settlement history received from the settlement terminal 400 as the settlement time (second time) and the settlement history (step S906).
  • the flag management unit 122 releases the store entry flag of the user (step S907).
  • the registration unit 116 registers the payment history acquired in step S906 in the storage unit 120 (step S908).
  • the calculation unit 118 calculates the staying time of the user in the store X (step S806).
  • Step S803 will be described in detail with reference to FIG. 22.
  • the authentication control unit 117 acquires the first captured image
  • the authentication control unit 117 extracts face region or face feature information from the first captured image.
  • the authentication control unit 117 transmits a face authentication request including the extracted face area or face feature information to the authentication device 200 (step S1001).
  • the authentication device 200 performs the first face authentication based on the received face area or face feature information, and returns the authentication result to the advertisement evaluation device 800a.
  • the authentication control unit 117 receives the success or failure of the first face authentication (step S1002).
  • step S1003 the first acquisition unit 113 acquires the time when the first captured image is taken as the time when the user enters the store X (step S1004).
  • step S1003No the authentication control unit 117 returns to the first acquisition unit 113 that the face recognition has failed (step S1005).
  • Step S807 will be described in detail with reference to FIG. 23.
  • the authentication control unit 117 acquires the third captured image
  • the authentication control unit 117 extracts the face region or the face feature information from the third captured image.
  • the authentication control unit 117 transmits a face authentication request including the extracted face area or face feature information to the authentication device 200 (step S1101).
  • the authentication device 200 performs a third face authentication based on the received face area or face feature information, and returns the authentication result to the advertisement evaluation device 800a.
  • the authentication control unit 117 receives the success or failure of the third face authentication (step S1102).
  • step S1103No the authentication control unit 117 returns to the third acquisition unit 121 that the face recognition has failed (step S1104).
  • the flag management unit 122 confirms whether or not the store entry flag of the user is set (step S1105).
  • the third acquisition unit 121 acquires the time when the third captured image is taken as the time when the user leaves the store X (step S1106).
  • the flag management unit 122 releases the user's entry flag and updates the flag storage unit (step S1107).
  • the registration unit 116 registers the fact of non-settlement at the store X as a payment history in the storage unit 120 (step S1108).
  • the payment history includes the store information that the user has entered and exited, and is registered in the storage unit 120.
  • the calculation unit 118 calculates the staying time of the user in the store X (step S1109).
  • the calculation unit 118 also calculates the staying time (step S1109) when the store entry flag is not set (step S1105No) and when the payment history is registered in the storage unit 120 (step S1108).
  • Table 2 shows an example of evaluation of advertising effectiveness.
  • the staying time is long (for example, 60 minutes) and there is no payment history, it is probable that the advertising information presented to the user was suitable for the user's taste but was out of demand. Therefore, in such a case, it is evaluated that the advertising effect is slightly low.
  • the staying time is short (for example, 5 minutes) and there is no payment history, it is considered that the advertising information presented to the user is out of the user's taste and does not meet the demand. Therefore, in such a case, it is evaluated that the advertising effect is low. If the user does not visit the store, it is considered that the advertising information presented to the user does not meet the taste and demand of the user. Therefore, in such a case, it is evaluated that the advertising effect is very low.
  • the advertisement evaluation device can record the exit time even when the user does not make a payment at the store X, the staying time can be calculated comprehensively. Further, the advertisement evaluation device according to the present embodiment can exert the same effect as the effect described in the first to third embodiments.
  • the description is made as a hardware configuration, but the present invention is not limited to this.
  • the present disclosure can also be realized by causing the CPU to execute a computer program.
  • Non-temporary computer-readable media include various types of tangible storage mediums.
  • Examples of non-temporary computer-readable media include magnetic recording media (eg, flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (eg, magneto-optical disks), CD-ROMs (Read Only Memory), CD-Rs, Includes CD-R / W, DVD (Digital Versatile Disc), semiconductor memory (for example, mask ROM, PROM (Programmable ROM), EPROM (Erasable PROM), flash ROM, RAM (Random Access Memory)).
  • the program may also be supplied to the computer by various types of temporary computer readable medium. Examples of temporary computer-readable media include electrical, optical, and electromagnetic waves.
  • the temporary computer-readable medium can supply the program to the computer via a wired communication path such as an electric wire and an optical fiber, or a wireless communication path.
  • the evaluation unit evaluates the advertising effect according to the difference in the payment amount in each of the plurality of payment histories.
  • the advertisement evaluation device according to any one of the appendices A1 to A3.
  • Appendix A5 A storage unit that stores the user and the advertisement information of the store in association with each other, A presenting unit that presents the advertisement information associated with the user to the user, The advertisement evaluation device according to any one of the appendices A1 to A4.
  • a flag storage unit that stores the user's entry flag and When the first face authentication is successful, the entrance flag of the user is set and registered in the flag storage unit, and when the second face authentication is successful, the entrance flag of the user is released.
  • a flag management unit that updates the flag storage unit, With more When the entrance flag of the user is set in the flag storage unit, the third acquisition unit considers that the user is unsettled at the store. When the flag management unit succeeds in the third face authentication and the store entry flag of the user is set in the flag storage unit, the flag management unit releases the store entry flag and updates the flag storage unit. death, The calculation unit calculates the staying time when the user's entry flag is cleared.
  • the advertisement evaluation device according to Appendix A6.
  • Appendix B1 A calculation unit that calculates the user's staying time at the store, The evaluation unit and the evaluation unit evaluate the advertising effectiveness of the advertising information presented to the user based on the staying time.
  • An imaging device that captures an image that includes the face area of a predetermined user, A payment terminal for making payments by the user and An advertisement evaluation device capable of communicating with the photographing device and the payment terminal, An authentication device that stores the user's facial feature information and can communicate with the advertisement evaluation device is provided.
  • the advertisement evaluation device is If the first face authentication using an authentication device that stores the user's face feature information in advance is successful for the first photographed image taken by the user when the user enters a predetermined store, the previous case.
  • the first acquisition unit that acquires the first time at the time of entry, and When the second face authentication using the authentication device is successful for the second photographed image taken by the user at the time of payment by the user in the store, the second time at the time of payment is acquired.
  • a registration unit that registers a payment history based on the payment in association with the user when the second face authentication is successful, and a registration unit.
  • a calculation unit that calculates the staying time of the user in the store from the difference between the first time and the second time.
  • An evaluation unit that evaluates the advertising effectiveness of the advertising information presented to the user based on the payment history and the staying time. Advertising rating system with.
  • (Appendix F1) First authentication that performs the first face authentication using the face feature information of the user stored in advance for the first photographed image taken by the user when the predetermined user enters the predetermined store.
  • Department and First acquisition to acquire the first time at the time of entering the store when the first face authentication of the first photographed image taken by the user at the time of entering the store of the user is successful.
  • Department and A second authentication unit that performs a second face authentication using the face feature information of the user for a second photographed image taken by the user at the time of payment by the user in the store.
  • the second acquisition unit for acquiring the second time at the time of payment and the second acquisition unit.
  • a registration unit that registers a payment history based on the payment in association with the user when the second face authentication is successful, and a registration unit.
  • a calculation unit that calculates the staying time of the user in the store from the difference between the first time and the second time.
  • An evaluation unit that evaluates the advertising effectiveness of the advertising information presented to the user based on the payment history and the staying time.
  • the computer A step of performing first face recognition using the user's face feature information stored in advance for the first photographed image taken by the user when the predetermined user enters a predetermined store.
  • the step of acquiring the first time at the time of entering the store and the step of acquiring the first time A step of performing a second face authentication using the face feature information of the user for a second photographed image taken by the user at the time of payment by the user in the store.
  • (Appendix H1) A step of performing first face recognition using the user's face feature information stored in advance for the first photographed image taken by the user when the predetermined user enters a predetermined store.
  • the second face authentication is successful for the second photographed image taken by the user at the time of payment by the user in the store, the step of acquiring the second time at the time of payment and the step of acquiring the second time at the time of payment.
  • a process of registering a payment history based on the payment in association with the user when the second face authentication is successful A step of calculating the staying time of the user in the store from the difference between the first time and the second time, and A process of evaluating the advertising effectiveness of the advertising information presented to the user based on the payment history and the staying time, and A non-transitory computer-readable medium containing an ad rating program that causes a computer to run.

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PCT/JP2020/014616 2020-03-30 2020-03-30 広告評価装置、システム、方法及びプログラムが格納された非一時的なコンピュータ可読媒体 Ceased WO2021199182A1 (ja)

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