WO2020134565A1 - 多媒体资源的计费方法、装置及系统 - Google Patents

多媒体资源的计费方法、装置及系统 Download PDF

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Publication number
WO2020134565A1
WO2020134565A1 PCT/CN2019/115061 CN2019115061W WO2020134565A1 WO 2020134565 A1 WO2020134565 A1 WO 2020134565A1 CN 2019115061 W CN2019115061 W CN 2019115061W WO 2020134565 A1 WO2020134565 A1 WO 2020134565A1
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target
multimedia resource
delivery
target multimedia
flow information
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PCT/CN2019/115061
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English (en)
French (fr)
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冀文杰
林怿
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阿里巴巴集团控股有限公司
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Publication of WO2020134565A1 publication Critical patent/WO2020134565A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Definitions

  • This specification relates to the field of computer software technology, and in particular, to a method, device, and system for charging multimedia resources.
  • the placement effect, the value of the placement equipment and the billing largely depend on subjective experience and judgment of the market supply and demand relationship.
  • the fixed pricing and billing of ads is based on the form, location, and update period of the ads and advertising devices. Even if the environment of the advertising site changes, the fixed pricing will still be used 1. Billing method. This has led to many ads being billed irregularly, opaquely and inflexibly, and there is a lot of wasted advertising budget.
  • the purpose of the embodiments of the present specification is to provide a method, device and system for charging multimedia resources, so as to effectively improve the multimedia resource delivery efficiency and perform reasonable charging based on the delivery operation.
  • a charging method for multimedia resources including:
  • the target multimedia resource is charged.
  • a charging method for multimedia resources including:
  • Feeding related data is fed back to the serving server, wherein the serving related data is used to charge the target multimedia resource.
  • a charging device for multimedia resources including:
  • the obtaining module obtains the flow information of people within the preset range of the place where the target device is placed;
  • a determining module determining a target multimedia resource based on the flow information
  • a delivery module delivering the target multimedia resource on the target delivery device
  • the charging module charges the target multimedia resource based on the delivery related data fed back by the target delivery device.
  • a charging device for multimedia resources including:
  • the sending module sends the collected flow information of people in the preset range of the location where the device is located to the delivery server;
  • a receiving module receiving a target multimedia resource returned by the delivery server, wherein the target multimedia resource is determined based on the flow information
  • Play module play the target multimedia resource
  • the sending module feeds back delivery-related data to the delivery server, where the delivery-related data is used to charge the target multimedia resource.
  • a charging system for multimedia resources including: a delivery server and a target delivery device;
  • the target delivery device sends the collected flow information of people within a preset range of the location where the device is located to the delivery server, receives the target multimedia resource returned by the delivery server, plays the target multimedia resource, and sends The delivery server feeds back relevant delivery data;
  • the delivery server obtains the flow information sent by the target delivery device, determines the target multimedia resource based on the flow information, places the target multimedia resource on the target delivery device, and based on the delivery related data fed back by the target delivery device, Billing for the target multimedia resource.
  • an electronic device including:
  • a processor and a memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:
  • the target multimedia resource is charged.
  • an electronic device including:
  • a processor and a memory arranged to store computer-executable instructions that, when executed, cause the processor to perform the following operations:
  • Feeding related data is fed back to the serving server, wherein the serving related data is used to charge the target multimedia resource.
  • a computer-readable storage medium storing one or more programs, which when executed by an electronic device including multiple application programs, causes all The electronic device performs the following operations:
  • the target multimedia resource is charged.
  • a computer-readable storage medium which stores one or more programs, which when executed by an electronic device including a plurality of application programs, causes all The electronic device performs the following operations:
  • Feeding related data is fed back to the serving server, wherein the serving related data is used to charge the target multimedia resource.
  • the target multimedia resource is determined based on the flow information within the preset range of the location where the target delivery device is located, and after the target multimedia resource is placed on the target delivery device, the delivery-related feedback from the target delivery device Data is charged for the target multimedia resources. Therefore, the efficiency of multimedia resource placement can be effectively improved, and reasonable charging can be performed based on the placement operation. Furthermore, the multimedia resource placement and charging operation can be more standardized, transparent, and flexible, avoiding waste of multimedia resources and budget.
  • FIG. 1 is a schematic diagram of steps of a multimedia resource charging method provided by an embodiment of this specification
  • FIG. 2 is a schematic diagram of a charging process of multimedia resources provided by another embodiment of this specification.
  • FIG. 3 is a schematic diagram of steps of a multimedia resource charging method provided by yet another embodiment of this specification.
  • FIG. 5 is a schematic structural diagram of a multimedia resource charging system provided by an embodiment of this specification.
  • FIG. 6 is a schematic structural diagram of a multimedia resource charging apparatus provided by an embodiment of this specification.
  • FIG. 7 is a schematic structural diagram of a multimedia resource charging apparatus according to still another embodiment of the present specification.
  • the method may be implemented by a drop server, and the drop server may be a server deployed in the cloud to set and target the target drop device. Match the appropriate delivery strategy.
  • the method shown in FIG. 1 may include the following steps:
  • Step 102 Acquire flow information within a preset range of the location where the target delivery device is located.
  • target delivery device involved in the embodiments of the present specification may be an electronic billboard, an electronic light box, a multimedia screen, an interactive screen and other multimedia resource delivery devices, for example, it may specifically be an advertisement delivery device, and this specification does not target delivery The type of equipment is limited.
  • the location of the above target delivery equipment may be outdoor or indoor, for example, subway passages, subway or bus compartments, office building elevators, waiting halls, both sides of highways, communities and other places. This manual does not limit the location of the target delivery equipment.
  • the preset range of the place where the target delivery device is located where the preset range may be the collection range of the flow information determined according to the characteristics of the place where the target device is located, for example, the preset range may be the target delivery device as a dot, 50 meters is the area covered by the radius, or it may be the area covered by the target delivery equipment as the center and 100 meters before and after the channel where it is located.
  • the place feature may be feature information such as the geographic location of the place, the intended use, and service objects, or feature information determined based on at least these feature information;
  • the electronic billboard in the waiting hall is
  • the electronic billboard is located in the waiting hall of the station, and is used to provide advertising information for passengers traveling to or from different regions, and the main service object of this type of electronic billboard is passengers; in this way, based on these characteristic information Determine the location characteristics, and further determine the collection range of the flow information based on the location characteristics.
  • determining the collection range of the flow information according to the characteristics of the place can be more flexible, for example, for the electronic billboard in the office elevator, the preset range can be the internal accommodation range of the elevator As another example, for the electronic billboards in the subway channel, the preset range may be the electronic billboard as the center, and the scope of 100 meters before and after the subway channel; it should be understood that this specification does not specifically limit this.
  • the flow information may be information of at least one person who has shifted; in the embodiment of the present specification, the flow information may include information of multiple people who have passed, are about to pass, and have passed the target drop device.
  • Step 104 Determine a target multimedia resource based on the flow information.
  • a matching target multimedia resource may be determined for the target delivery device.
  • the target multimedia resource may include at least: various displayable and playable resource information such as video, audio, dynamic images, and static images.
  • various displayable and playable resource information such as video, audio, dynamic images, and static images.
  • the embodiments of the present specification do not limit the types of target multimedia resources.
  • Step 106 Place the target multimedia resource on the target placement device.
  • the delivery server may send the matched target multimedia resource to the target delivery device through wireless or wired communication, and instruct the target delivery device to play at the appropriate time.
  • Step 108 Charge the target multimedia resource based on the delivery related data fed back by the target delivery device.
  • the target multimedia resource is determined based on the flow information within the preset range of the location of the target delivery device, and after the target multimedia resource is placed on the target delivery device, the target multimedia resource is the target multimedia resource according to the delivery related data fed back by the target delivery device Perform billing. Therefore, the efficiency of multimedia resource placement can be effectively improved, and reasonable charging can be performed based on the placement operation. Furthermore, the multimedia resource placement and charging operation can be more standardized, transparent, and flexible, avoiding waste of multimedia resources and budget.
  • step 108 may be specifically executed when charging the target multimedia resource based on the delivery related data fed back by the target delivery device:
  • the delivery-related data at least includes: the number of people flowing within a preset range (hereinafter may be referred to as the number of exposures) flowing through the place where the target delivery device is located, and/or, the delivery duration of the delivery of the target multimedia resource (below (Can be referred to as playing time).
  • the delivery-related data may also include: deduplicating visits (removing the number of repeating visits from the number of visitor flows within a preset range of the location where the target delivery device is located), directed visits (flowing through the target The number of people of a certain type within the preset range of the place where the device is placed can be used as data information of the charging standard.
  • step 108 may be specifically implemented as the following steps when charging the target multimedia resource based on the delivery-related data:
  • a delivery mode purchased for the target multimedia resource is found.
  • the publisher of the target multimedia resource may purchase a corresponding delivery mode for the target multimedia resource to be delivered before the delivery.
  • the delivery mode may include at least: : The delivery mode for charging based on playing time, the delivery mode for charging based on exposure times, the delivery mode for charging based on deduplication times, the delivery mode for charging based on targeted times, etc.
  • the target multimedia resource publisher can simultaneously deliver multiple target multimedia resources to the management server of the delivery server, and purchase a corresponding delivery mode for each target multimedia resource.
  • the correspondence between the target multimedia resource identifier and the purchased delivery mode can be established in the delivery server.
  • a correspondence table between the "target multimedia resource identifier" and the "delivery mode” can be established in the form of a project list.
  • the delivery mode corresponding to the target multimedia resource can be found.
  • the second step is to charge the target multimedia resource based on the delivery mode and the delivery-related data.
  • the delivery server calculates the delivery operation for the target multimedia resource based on the found delivery mode and the delivery-related data fed back by the target delivery device (for example, playing time, exposure times, deduplication times, and targeted times). fee.
  • the delivery mode is: charging based on the playing duration, and charging N yuan per minute.
  • the target multimedia resource delivered this time can be billed according to the playback duration M minutes in the received delivery related data: N*M yuan.
  • step 108 when charging the target multimedia resource based on the delivery-related data, the following operations may be specifically performed:
  • a delivery mode is determined for the target multimedia resource.
  • the target multimedia resource issuer may not purchase the release mode in advance, but perform big data analysis based on the release related data fed back by the target release device to flexibly determine the appropriate release mode for the target multimedia resource.
  • the estimated fee can be separately calculated according to different delivery-related data, and the billing amount can be selected to satisfy the delivery mode of the delivery party and/or the management party. For example, billing by playing time to meet the smaller billing needs of the publisher; billing by exposure times to meet the greater billing needs of the management side; billing by combining the playing time and exposure times, To meet the billing requirements of both the publisher and the manager.
  • the second step is to charge the target multimedia resource based on the delivery mode and the delivery-related data.
  • the delivery server may perform cumulative charging on the target multimedia resources, that is, after each delivery operation ends, the charging operation of the current delivery operation may be performed, and the charging of the same target multimedia resource may be accumulated as before.
  • step 106 when the target multimedia resource is placed on the target delivery device, may be specifically executed as follows:
  • the current delivery state is maintained
  • the target multimedia resource is delivered.
  • step 104 when determining the target multimedia resource based on the flow information, may be specifically executed as:
  • the multimedia resource whose preset selection index is greater than a preset threshold is the target multimedia resource from the multimedia resource library to be dropped.
  • the preset selection index includes at least one or a combination of the following: delivery efficiency and delivery profit.
  • the preset selection indicator may be delivery efficiency, that is, the multimedia resource whose delivery efficiency is greater than a preset threshold is determined from the multimedia resource library to be delivered as the target multimedia resource; or, the preset selection indicator may be delivery profit, that is, from the delivery In the multimedia resource library, it is determined that the multimedia resource with the placement profit greater than the preset threshold is the target multimedia resource; or, the preset selection index may be the delivery efficiency and the delivery profit, that is, the delivery efficiency and the delivery profit are determined from the multimedia resource library to be placed.
  • the multimedia resource greater than the corresponding preset threshold is the target multimedia resource.
  • the flow information includes at least a flow state and flow attributes; accordingly, step 104 may be specifically executed when determining a preset selection index based on the flow information:
  • the preset selection index is determined based on the flow state and flow attributes.
  • multimedia resource library may be set in the delivery server, and the multimedia resource library stores multiple multimedia resources, and these multimedia resources may belong to multiple different delivery parties (such as advertisers).
  • the flow state includes at least: data of the flow of people entering, staying, and leaving; data of the side, front, and back of the flow of people facing the target drop device;
  • the flow attributes include at least the flow's age, height, gender, identity, and occupation data; according to the flow entry, stay, and exit data, the flow faces the front, front, and back of the target delivery device, and the flow of the flow Data determined by age, height, gender, identity, and occupational data.
  • the flow status can be divided into different levels, for example, it can be divided into multiple levels according to the crowd density (according to the number of people entering, staying, and leaving, it is divided into four levels: high density, medium density, low density, and extremely low density) ), or divided into multiple levels according to the speed of crowd movement (combined with the speed of people entering, staying, and leaving, divided into three levels of high-speed movement, medium-speed movement, and low-speed movement), or according to the crowd facing the target
  • the angle of view is divided into multiple levels (combining the number of people who face the target device with the side, front and back of the flow of people, the statistics are divided into the number of effective people and the number of invalid people), etc.
  • the flow state can also be divided into different flow states based on the data of the flow of people entering, staying, and leaving, and the data of the side, front, and back of the flow facing the target delivery device.
  • the flow attributes can also be classified into different levels based on different data (age, height, gender, etc.), or determined to be classified into different flow attributes.
  • different multimedia resources can determine the pre-determination based on one or more combinations of different flow status levels, different flow statuses, different flow attribute levels, and different flow attributes based on their resource content and the needs of the distributor.
  • Set selection indicators can be used to determine the pre-determination based on one or more combinations of different flow status levels, different flow statuses, different flow attribute levels, and different flow attributes based on their resource content and the needs of the distributor.
  • each preset selection index may correspond to multiple multimedia resources, for example, multimedia resources with an efficiency greater than 60% include makeup ads, tablet ads, travel advertisements, etc.; multimedia resources with a profit greater than 80% include makeup ads , Advertising of lighting products, automobile advertising, etc.
  • step 104 when determining the target multimedia resource from the multimedia resource library to be delivered based on the preset selection index, may also be specifically implemented as:
  • multiple candidate multimedia resources are determined from the multimedia resource library to be placed, wherein the historical flow information is determined based on multiple flow information obtained from multiple historical periods corresponding to the current period;
  • a target multimedia resource is determined from the plurality of candidate multimedia resources.
  • multiple candidate multimedia resources are determined from the multimedia resource library to be placed, and the flow information obtained from multiple historical periods corresponding to the current period can be counted and weighted averagely, with the weight of the flow information
  • the average value determines multiple candidate multimedia resources from the multimedia resource library, and then determines the target multimedia resource from the multiple candidate multimedia resources according to the flow status and flow attributes obtained in the current period.
  • the historical flow information includes: high crowd density, low speed movement of the crowd, medium speed movement of the crowd, 20-40 year old females, 30 year old males, backpacks, etc.
  • these people flow locations include: Bus cars or stop signs, elevator cars, subway platforms, etc. Therefore, multiple candidate multimedia resources can be determined from the multimedia resource library based on historical flow information, such as makeup ads, electronic product ads, travel ads, etc. Then, according to the flow information obtained in the current period: moderately dense crowd, medium-speed crowd movement, women aged 20-40, etc., select the multimedia resource that best matches the current flow information, such as makeup ads, and send it to the target delivery device for delivery .
  • the implementation manner is relatively flexible, and in the embodiment of this specification, it may specifically include:
  • the flow status within the preset range of the location where the target delivery device is located is obtained; and based on the network database, the flow attribute within the predetermined range of the location where the target delivery device is located is acquired.
  • the hardware sensing device can be installed on the target delivery device or at a preset distance from the target delivery device, so as to be able to collect the flow state within the preset range of the place; in fact, the perception of the hardware sensing device When the sensitivity is high enough, you can also collect part of the flow attributes within the preset range of the place.
  • the hardware sensing device may include: a camera, millimeter wave radar, ibeacon and other detection sensing devices. It should be understood that this description does not limit the types of hardware sensing devices, and other sensing devices that can realize the flow state and/or flow attribute collection The embodiments of this specification can also be applied. Before acquisition, the parameters such as detection range, recognition area, and recognition range of these hardware-aware devices can be calibrated.
  • the network database may be based on a hardware-aware device or a large database accessible by terminal devices.
  • terminal devices such as mobile phones used by Alipay users
  • specific operations are performed in the Alipay transaction or in the Alipay application by the user (the Specific operations may include: opening a flower chanting, opening a sesame credit, setting a flower chanting quota, etc.), obtaining basic user information, such as age, gender, occupation, etc.
  • the target delivery device is assumed to be an electronic advertisement screen on both sides of the subway channel, and the delivery server may be a cloud advertisement delivery server; for a specific solution, as shown in FIG. 2, it may include:
  • Step 202 The electronic advertisement screen collects flow information within a preset range based on the camera and the Alipay database.
  • the flow status of the current electronic advertising screen can be collected based on the camera, including: the number of flow and the speed of the flow; and the flow attribute of the current electronic advertising screen can be collected based on the camera, which can be specifically collected by the crowd clothing, appearance, clothing, etc., Analysis of the age, gender, occupation, etc. of the flow of people.
  • the number of flows is about 50
  • the flow speed is 2 meters per second
  • most of them are young office workers, and most of them are women aged 20-30.
  • Step 204 The electronic advertisement screen sends the collected flow information to the cloud advertisement placement server.
  • Step 206 After receiving the flow information sent from the electronic advertisement screen, the cloud advertisement placement server matches multiple candidate advertisements from the advertisement database based on the historical flow information of the electronic advertisement screen.
  • the remote advertisement server can obtain the identifier of the electronic advertisement screen, and then the remote advertisement server obtains the corresponding period of the electronic advertisement screen according to the identifier during the same period Historical flow information, for example, if the current flow information is between 8:00-8:30, the remote advertisement server can obtain 8:00-8:30 every day of the previous week according to the logo of the electronic advertisement screen
  • the flow information between people is regarded as historical flow information.
  • multiple candidate advertisements are initially matched from the advertisement database. For example, according to the historical flow information, it is roughly analyzed that most of the flow of people in this period are young office workers. Therefore, it is possible to match the promotion of young people: electronic product ads, makeup ads, skin care ads, car ads, travel ads, etc. as candidate ads .
  • Step 208 The cloud advertisement placement server matches target advertisements from multiple candidate advertisements according to the received flow information.
  • the preset selection index can be determined, assuming the placement efficiency, and then, the placement can be selected from multiple candidate advertisements
  • the most efficient makeup ads and/or skin care ads are targeted ads.
  • Step 210 The cloud advertisement delivery server sends the target advertisement to the electronic advertisement screen.
  • Step 212 The electronic advertisement screen determines whether the currently playing advertisement is the target advertisement, and if so, the current playing state is maintained, otherwise, step 214 is executed:
  • Step 214 After the currently played advertisement is played, the electronic advertisement screen plays the target advertisement.
  • Step 216 The electronic advertisement screen counts the number of exposures and the duration of the broadcast during the broadcast of the target advertisement, and feeds back to the cloud advertisement placement server.
  • Step 218 The cloud advertisement delivery server searches for the delivery mode purchased by the advertiser for the target advertisement according to the target advertisement identifier.
  • the advertising model for advertiser 1 buying for makeup ads is: billing based on exposure times, for example, 10 young women are charged N1 yuan; the advertising model for advertiser 2 buying for skin care ads is: billing for playing duration, for example , Play for 1 minute billing N2 yuan.
  • Step 220 The cloud advertisement placement server charges the target advertisement based on the exposure pattern of the target advertisement and the number of exposures and the duration of the feedback on the electronic advertisement screen.
  • the makeup ads are billed at 80*N1 yuan; the duration of skin care ads is 3 minutes, then, Billing for skin care ads is 3*N2 yuan.
  • the embodiment of the present specification also provides a charging method for multimedia resources.
  • the execution subject of the charging method may be a charging device for multimedia resources, or a target delivery device integrated with the device, for example , Electronic billboards, electronic light boxes and other devices with communication functions, the charging method may include the following steps:
  • Step 302 Send the collected people flow information within a preset range of the location where the device is located to the delivery server.
  • Step 304 Receive a target multimedia resource returned by the delivery server, where the target multimedia resource is determined based on the flow information.
  • Step 306 Play the target multimedia resource.
  • Step 308 Feedback the delivery-related data to the delivery server, wherein the delivery-related data is used to charge the target multimedia resource.
  • the target multimedia resource is determined based on the flow information within the preset range of the location where the target delivery device is located, and after the target multimedia resource is placed on the target delivery device, according to the delivery related data fed back by the target delivery device, it is the target multimedia Resources are billed. Therefore, the efficiency of multimedia resource placement can be effectively improved, and reasonable charging can be performed based on the placement operation. Furthermore, the multimedia resource placement and charging operation can be more standardized, transparent, and flexible, avoiding waste of multimedia resources and budget.
  • the electronic device includes a processor, and optionally also includes an internal bus, a network interface, and a memory.
  • the memory may include a memory, such as a high-speed random access memory (Random-Access Memory, RAM), or may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.
  • RAM Random-Access Memory
  • non-volatile memory such as at least one disk memory.
  • the electronic device may also include hardware required for other services.
  • the processor, network interface and memory can be connected to each other through an internal bus, which can be an ISA (Industry Standard Architecture, Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, or an EISA (Extended Industry, Standard Architecture, extended industry standard structure) bus, etc.
  • the bus can be divided into an address bus, a data bus, and a control bus. For ease of representation, only one bidirectional arrow is used in FIG. 4, but it does not mean that there is only one bus or one type of bus.
  • the program may include program code, and the program code includes a computer operation instruction.
  • the memory may include memory and non-volatile memory, and provide instructions and data to the processor.
  • the processor reads the corresponding computer program from the non-volatile memory into the memory and then runs it, forming a shared resource access control device at a logical level.
  • the processor executes the programs stored in the memory and is specifically used to perform the following operations:
  • the target multimedia resource is charged.
  • Feeding related data is fed back to the serving server, wherein the serving related data is used to charge the target multimedia resource.
  • the method performed by the multimedia resource charging apparatus disclosed in the embodiments shown in FIGS. 1-3 of the present specification may be applied to a processor, or implemented by a processor.
  • the processor may be an integrated circuit chip with signal processing capabilities.
  • each step of the above method may be completed by an integrated logic circuit of hardware in the processor or instructions in the form of software.
  • the aforementioned processor may be a general-purpose processor, including a central processor (Central Processing Unit, CPU), a network processor (Network Processor, NP), etc.; it may also be a digital signal processor (Digital Signal Processor, DSP), dedicated integration Circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components.
  • DSP Digital Signal Processor
  • ASIC Application Specific Integrated Circuit
  • FPGA Field-Programmable Gate Array
  • the general-purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
  • the steps of the method disclosed in conjunction with the embodiments of the present specification may be directly embodied and executed by a hardware decoding processor, or may be executed and completed by a combination of hardware and software modules in the decoding processor.
  • the software module may be located in a mature storage medium in the art, such as random access memory, flash memory, read-only memory, programmable read-only memory, or electrically erasable programmable memory, and registers.
  • the storage medium is located in the memory, and the processor reads the information in the memory and completes the steps of the above method in combination with its hardware.
  • the electronic device may also execute the methods of FIGS. 1-3, and implement the functions of the multimedia resource charging apparatus in the embodiments shown in FIGS. 1-3, and the embodiments of this specification will not be repeated here.
  • the electronic device in the embodiments of this specification does not exclude other implementations, such as a logic device or a combination of software and hardware, etc., that is to say, the execution body of the following processing flow is not limited to each logic
  • the unit may also be a hardware or logic device.
  • the target multimedia resource is determined based on the flow information within the preset range of the location where the target delivery device is located, and after the target multimedia resource is placed on the target delivery device, according to the delivery related data fed back by the target delivery device, it is the target multimedia Resources are billed. Therefore, the efficiency of multimedia resource placement can be effectively improved, and reasonable charging can be performed based on the placement operation. Furthermore, the multimedia resource placement and charging operation can be more standardized, transparent, and flexible, avoiding waste of multimedia resources and budget.
  • Embodiments of the present specification also provide a computer-readable storage medium that stores one or more programs, the one or more programs include instructions, and when the instructions are included in a portable electronic device of multiple application programs During execution, the portable electronic device can execute the method of the embodiments shown in FIGS. 1-3, and is specifically used to execute the following methods:
  • the target multimedia resource is charged.
  • Feeding related data is fed back to the serving server, wherein the serving related data is used to charge the target multimedia resource.
  • the target multimedia resource is determined based on the flow information within the preset range of the location where the target delivery device is located, and after the target multimedia resource is placed on the target delivery device, according to the delivery related data fed back by the target delivery device, it is the target multimedia Resources are billed. Therefore, the efficiency of multimedia resource placement can be effectively improved, and reasonable charging can be performed based on the placement operation. Furthermore, the multimedia resource placement and charging operation can be more standardized, transparent, and flexible, avoiding waste of multimedia resources and budget.
  • FIG. 5 is a schematic structural diagram of a charging system for multimedia resources provided by an embodiment of the present specification.
  • the system may include: a delivery server 502 and at least one target delivery device 504; Establish a communication connection wirelessly.
  • the target delivery device 504 sends the collected flow information of people within a preset range of the location where the device is located to the delivery server 502, receives the target multimedia resource returned by the delivery server 502, and plays the target multimedia resource , Feed back relevant delivery data to the delivery server 502;
  • the delivery server 502 obtains the flow information sent by the target delivery device 504, determines a target multimedia resource based on the flow information, places the target multimedia resource on the target delivery device 504, and based on the feedback from the target delivery device 504 Place relevant data and charge for the target multimedia resource.
  • FIG. 6 is a schematic structural diagram of a multimedia resource charging apparatus 600 provided by an embodiment of the present specification. It should be understood that the multimedia resource charging apparatus 600 may be a delivery server; please refer to FIG. 6, in a software implementation manner, the multimedia resource charging apparatus 600 may include:
  • the obtaining module 602 obtains information on the flow of people within a preset range of the place where the target device is placed;
  • a determining module 604 determining a target multimedia resource based on the flow information
  • the charging module 608 charges the target multimedia resource based on the delivery related data fed back by the target delivery device.
  • the charging module 608 may be specifically used to perform the following operations when charging the target multimedia resource based on the delivery related data fed back by the target delivery device:
  • the delivery related data at least includes: the number of people flowing within a preset range of the place where the target delivery device is located, and/or, the delivery duration of the delivery of the target multimedia resource.
  • the charging module 608 may be specifically used to execute when charging for the delivery operation performed on the target multimedia resource based on the delivery-related data:
  • charging is performed for the placement operation performed on the target multimedia resource.
  • the placement module 606 when the placement module 606 places the target multimedia resource on the target delivery device, it may be specifically used to:
  • the current delivery state is maintained
  • the target multimedia resource is delivered.
  • the determining module 604 is specifically used to determine the target multimedia resource based on the flow information:
  • the multimedia resource whose preset selection index is greater than a preset threshold is the target multimedia resource from the multimedia resource library to be dropped.
  • the preset selection index includes at least one or a combination of the following:
  • the flow information includes at least: flow status and flow attributes
  • the determination module 604 may be specifically used to:
  • the preset selection index is determined based on the flow state and flow attributes.
  • the flow state includes at least: data of flow entry, stay, and exit; data of the flow of people facing the target drop device on the side, front, and back;
  • the flow attributes include at least the flow's age, height, gender, identity, and occupation data; according to the flow's entry, stay, and exit data, the flow's side, front, and back face the target delivery device and the flow's age , Height, gender, identity, and occupational data.
  • the determination module 604 may be specifically used when determining the target multimedia resource from the multimedia resource library to be dropped based on the preset selection index:
  • multiple candidate multimedia resources are determined from the multimedia resource library to be placed;
  • the historical people flow information is determined according to a plurality of people flow information obtained in a historical period corresponding to the current period.
  • the acquisition module 602 may be specifically used when acquiring flow information within a preset range of the location where the target delivery device is located:
  • the flow attribute within a preset range of the place where the target delivery device is located is obtained.
  • FIG. 7 is a schematic structural diagram of a multimedia resource charging apparatus 700 provided by an embodiment of the present specification. It should be understood that the multimedia resource charging apparatus 700 may be a target delivery device; please refer to FIG. 7, in a software implementation, the multimedia resource charging apparatus 700 may include:
  • the sending module 702 sends the collected people flow information within a preset range of the location where the device is located to the delivery server;
  • the receiving module 704 receives the target multimedia resource returned by the delivery server, where the target multimedia resource is determined based on the flow information;
  • the sending module 702 feeds back delivery-related data to the delivery server, where the delivery-related data is used to charge the target multimedia resource.
  • the target multimedia resource is determined based on the flow information within the preset range of the location where the target delivery device is located, and after the target multimedia resource is placed on the target delivery device, according to the delivery related data fed back by the target delivery device, it is the target multimedia Resources are billed. Therefore, the efficiency of multimedia resource placement can be effectively improved, and reasonable charging can be performed based on the placement operation. Furthermore, the multimedia resource placement and charging operation can be more standardized, transparent, and flexible, avoiding waste of multimedia resources and budget.
  • multimedia resource charging apparatus may also execute the method performed by the multimedia resource charging apparatus (or device) in FIGS. 1-3, and implement the multimedia resource charging apparatus (or device) in The functions of the embodiments shown in FIG. 1 to FIG. 3 will not be repeated here.
  • the system, device, module or unit explained in the above embodiments may be specifically implemented by a computer chip or entity, or implemented by a product having a certain function.
  • a typical implementation device is a computer.
  • the computer may be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or A combination of any of these devices.
  • Computer readable media including permanent and non-permanent, removable and non-removable media, can store information by any method or technology.
  • the information may be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, read-only compact disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, Magnetic tape cassettes, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission media can be used to store information that can be accessed by computing devices.
  • computer-readable media does not include temporary computer-readable media (transitory media), such as modulated data signals and carrier waves.

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Abstract

本说明书实施例公开了一种多媒体资源的计费方法、装置及系统，该方法包括：获取目标投放设备所在场所的预设范围内的人流信息；基于所述人流信息确定目标多媒体资源；在所述目标投放设备上投放所述目标多媒体资源；基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。

Description

多媒体资源的计费方法、装置及系统 技术领域
本说明书涉及计算机软件技术领域，尤其涉及一种多媒体资源的计费方法、装置及系统。
背景技术
在目前的多媒体资源投放计费场景中，投放效果、投放设备的价值和计费，很大程度上取决于主观经验以及对市场供需关系的判断。
例如，以多媒体资源为广告为例，根据广告以及广告投放设备的形式、位置、更新周期等对广告进行固定的定价、计费，即使广告投放场所的环境发生变化，也仍然使用该固定的定价、计费方式。这就导致很多广告投放计费不规范、不透明且不灵活，存在大量的广告预算浪费情况。
发明内容
本说明书实施例的目的是提供一种多媒体资源的计费方法、装置及系统，以有效提升多媒体资源投放效率并基于投放操作进行合理计费。
为解决上述技术问题，本说明书实施例是这样实现的：
第一方面，提出了一种多媒体资源的计费方法，包括：
获取目标投放设备所在场所的预设范围内的人流信息；
基于所述人流信息确定目标多媒体资源；
在所述目标投放设备上投放所述目标多媒体资源；
基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
第二方面，提出了一种多媒体资源的计费方法，包括：
将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
播放所述目标多媒体资源；
向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
第三方面，提出了一种多媒体资源的计费装置，包括：
获取模块，获取目标投放设备所在场所的预设范围内的人流信息；
确定模块，基于所述人流信息确定目标多媒体资源；
投放模块，在所述目标投放设备上投放所述目标多媒体资源；
计费模块，基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
第四方面，提出了一种多媒体资源的计费装置，包括：
发送模块，将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
接收模块，接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源基于所述人流信息确定；
播放模块，播放所述目标多媒体资源；
所述发送模块，向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
第五方面，提出了一种多媒体资源的计费系统，包括：投放服务器和目标投放设备；
其中，所述目标投放设备，将采集的本设备所在场所的预设范围内的人流信息发送给所述投放服务器，接收所述投放服务器返回的目标多媒体资源，播放所述目标多媒体资源，向所述投放服务器反馈投放相关数据；
所述投放服务器，获取目标投放设备发送的人流信息，基于所述人流信息确定目标多媒体资源，在所述目标投放设备上投放所述目标多媒体资源，基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
第六方面，提出了一种电子设备，包括：
处理器；以及被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
获取目标投放设备所在场所的预设范围内的人流信息；
基于所述人流信息确定目标多媒体资源；
在所述目标投放设备上投放所述目标多媒体资源；
基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
第七方面，提出了一种电子设备，包括：
处理器；以及被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
播放所述目标多媒体资源；
向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
第八方面，提出了一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
获取目标投放设备所在场所的预设范围内的人流信息；
基于所述人流信息确定目标多媒体资源；
在所述目标投放设备上投放所述目标多媒体资源；
基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
第九方面，提出了一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
播放所述目标多媒体资源；
向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
由本说明书实施例提供的以上技术方案可见，基于目标投放设备所在场所的预设范围内的人流信息确定目标多媒体资源，并在目标投放设备上投放目标多媒体资源后，根据目标投放设备反馈的投放相关数据，为目标多媒体资源进行计费。从而，可以有效提升多媒体资源投放效率，并基于投放操作进行合理计费，进而，使得多媒体资源的投放计费操作更为规范、透明且灵活，避免多媒体资源以及预算浪费。
附图说明
为了更清楚地说明本说明书实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本说明书中记载的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动性的前提下，还可以根据这些附图获得其他的附图。
图1是本说明书的一个实施例提供的多媒体资源的计费方法步骤示意图；
图2是本说明书的再一个实施例提供的多媒体资源的计费流程示意图；
图3是本说明书的再一个实施例提供的多媒体资源的计费方法步骤示意图；
图4是本说明书的一个实施例提供的电子设备的结构示意图；
图5是本说明书的一个实施例提供的多媒体资源的计费系统结构示意图；
图6是本说明书的一个实施例提供的多媒体资源的计费装置的结构示意图；
图7是本说明书的再一个实施例提供的多媒体资源的计费装置的结构示意图。
具体实施方式
为了使本技术领域的人员更好地理解本说明书中的技术方案，下面将结合本说明书实施例中的附图，对本说明书实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本说明书一部分实施例，而不是全部的实施例。基于本说明书中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都应当属于本说明书保护的范围。
实施例一
参照图1所示，为本说明书实施例提供的多媒体资源的计费方法步骤示意图，该方法的执行主体可以是投放服务器，该投放服务器可以是部署在云端的服务器，用以为目标投放设备设置并匹配出合适的投放策略。
图1所示方法可以包括以下步骤：
步骤102：获取目标投放设备所在场所的预设范围内的人流信息。
应理解，本说明书实施例所涉及的所述目标投放设备可以是电子广告牌、电子灯箱、多媒体屏幕、互动屏等多媒体资源投放设备，例如，具体可以是广告投放设备，本说明书并不对目标投放设备的类型进行限定。
上述目标投放设备所在场所可以是户外或是室内，例如，地铁通道、地铁或是公交车的车厢、写字楼电梯、候车大厅、公路两侧、小区等场所。本说明书并不对目标投放设备所在场所进行限定。
进一步，目标投放设备所在场所的预设范围，其中的预设范围可以是根据目标设备所在场所的场所特征确定的人流信息的采集范围，例如，预设范围可以是以目标投放设备为圆点、50米为半径所辖范围，或者，可以是以目标投放设备为中心、其所在通道的前后100米所辖范围。
在本说明书实施例中，所述场所特征可以是场所的地理位置、所属用途以及服务对象等特征信息或是依据至少这些特征信息所确定的特征信息；举例说明，以候车大厅的电子广告牌为例，该电子广告牌位于车站的候车大厅内，且用于为来往或穿梭在不同地域的乘客提供广告信息，且该类电子广告牌主要的服务对象是乘客；这样，就可以依据这些特征信息确定场所特征，并进一步根据场所特征确定人流信息的采集范围。
在本说明书实施例中，根据场所特征确定人流信息的采集范围，即预设范围的确定，可以比较灵活，例如，针对写字楼电梯内的电子广告牌，其预设范围可以是电梯的内部容纳范围，再如，针对地铁通道内的电子广告牌，其预设范围可以是以电子广告牌为中心，地铁通道前后100米所辖范围；应理解，本说明书并不对此进行具体限定。
另外，所述人流信息，可以是发生位移的至少一个人的信息；本说明书实施例中，所述人流信息可以包括经过、即将经过以及已经经过所述目标投放设备的多人信息。
步骤104：基于所述人流信息确定目标多媒体资源。
在本说明书实施例中，可以基于对步骤102中获取的人流信息的分析，为目标投放设备确定相匹配的目标多媒体资源。
所述目标多媒体资源可以至少包括：视频、音频、动态图像以及静态图像等各种可展示、可播放的资源信息，本说明书实施例并不对目标多媒体资源的种类进行限定。
步骤106：在所述目标投放设备上投放所述目标多媒体资源。
应理解，在确定了目标多媒体资源后，投放服务器可以通过无线或有线通信方式，将匹配出的目标多媒体资源发送给目标投放设备，并指示目标投放设备在合适的时机进行播放。
步骤108：基于所述目标投放设备反馈的投放相关数据，为目标多媒体资源进行计费。
通过以上技术方案，基于目标投放设备所在场所的预设范围内的人流信息确定目标多媒体资源，并在目标投放设备上投放目标多媒体资源后，根据目标投放设备反馈的投放相关数据，为目标多媒体资源进行计费。从而，可以有效提升多媒体资源投放效率，并基于投放操作进行合理计费，进而，使得多媒体资源的投放计费操作更为规范、透明且灵活，避免多媒体资源以及预算浪费。
可选地，在本说明书实施例中，步骤108在基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费时，可以具体执行为：
接收并统计所述目标投放设备反馈的播放所述目标多媒体资源期间的投放相关数据；
基于所述投放相关数据，为所述目标多媒体资源进行计费；
其中，所述投放相关数据至少包括：流经所述目标投放设备所在场所的预设范围内的人流数量(以下可简称曝光人次)，和/或，投放所述目标多媒体资源的投放时长(以下可简称播放时长)。
此外，所述投放相关数据还可以包括：去重人次(流经所述目标投放设备所在场所的预设范围内的人流数量中去掉重复流经的人次数量)、定向人次(流经所述目标投放设备所在场所的预设范围内的某一类型的人流数量)等能够作为计费标准的数据信息。
一种可实现的方式，步骤108在基于所述投放相关数据，为所述目标多媒体资源进行计费时，可具体执行为以下步骤：
第一步，基于所述目标多媒体资源的标识，查找为所述目标多媒体资源购买的投放模式。
应理解，在本说明书实施例中，一般情况下，目标多媒体资源的投放方，例如广告主，可以在投放之前，为即将投放的目标多媒体资源购买相应的投放模式，所述投放模式至少可以包括：以播放时长进行计费的投放模式、以曝光人次进行计费的投放模式、以去重人次进行计费的投放模式、以定向人次进行计费的投放模式等。
目标多媒体资源的投放方可以同时向投放服务器的管理方投放多个目标多媒体资源，并为每个目标多媒体资源购买相应的投放模式。这样，可以在投放服务器内建立目标多媒体资源的标识与购买的投放模式的对应关系，例如，以项目列表的形式建立“目标多媒体资源的标识”与“投放模式”的对应关系表。
这样，可以在计费阶段，基于目标投放设备反馈的播放目标多媒体资源的标识，查找该目标多媒体资源对应的投放模式。
第二步，基于所述投放模式以及所述投放相关数据，为所述目标多媒体资源进行计费。
之后，投放服务器根据查找到的投放模式，以及目标投放设备反馈的投放相关数据(例如，播放时长、曝光人次、去重人次、定向人次等)，为针对该目标多媒体资源实施的投放操作进行计费。举例说明，当投放服务器查找到目标多媒体资源的投放模式为：以播放时长进行计费，每分钟计费N元。之后，可以依据接收到的投放相关数据中的播放时长M分钟，为本次投放的目标多媒体资源进行计费：N*M元。
另一种可实现的方式，步骤108在基于所述投放相关数据，为所述目标多媒体资源进行计费时，还可具体执行为以下操作：
第一步，基于所述投放相关数据，为所述目标多媒体资源确定投放模式。
在本说明书实施例中，目标多媒体资源的投放方可以不预先购买投放模式，而是基于目标投放设备反馈的投放相关数据，进行大数据分析，以为目标多媒体资源灵活确定合适的投放模式。
举例说明，可以根据接收到的投放相关数据，分别依据不同的投放相关数据进行预计费，从中选择计费金额满足投放方和/或管理方的投放模式。例如，以播放时长进行计费，来满足投放方的较少计费金额需求；以曝光人次进行计费，来满足管理方的较多计费金额需求；以播放时长和曝光人次结合计费，来同时满足投放方和管理方的计费金 额需求。
第二步，基于所述投放模式以及所述投放相关数据，为所述目标多媒体资源进行计费。
该步骤的操作与上述预先为目标多媒体资源购买投放模式中的第二步的操作类似，在此不做赘述。
应理解，投放服务器可以对目标多媒体资源进行累加计费，即，每次投放操作结束后，可以进行本次投放操作的计费操作，并与之前对同一目标多媒体资源的计费进行累加。
可选地，本说明书实施例中，步骤106在所述目标投放设备上投放所述目标多媒体资源时，可以具体执行为：
如果所述目标多媒体资源与所述目标投放设备当前投放的多媒体资源匹配，则维持当前投放状态；
否则，在所述目标投放设备当前投放的多媒体资源播放结束后，投放所述目标多媒体资源。
这样，可以保证匹配出的目标多媒体资源能够及时投放，且不会影响当前正在投放的多媒体资源。
可选地，在本说明书实施例中，步骤104在基于所述人流信息确定目标多媒体资源时，可以具体执行为：
基于所述人流信息确定预设选择指标；
基于所述预设选择指标从待投放的多媒体资源库中确定所述预设选择指标大于预设阈值的多媒体资源为目标多媒体资源。
其中，所述预设选择指标至少包括如下之一或组合：投放效率、投放利润。换言之，预设选择指标可以是投放效率，即从待投放的多媒体资源库中确定投放效率大于预设阈值的多媒体资源为目标多媒体资源；或者，预设选择指标可以是投放利润，即从待投放的多媒体资源库中确定投放利润大于预设阈值的多媒体资源为目标多媒体资源；或者，预设选择指标可以是投放效率和投放利润，即从待投放的多媒体资源库中确定投放效率以及投放利润均大于相应预设阈值的多媒体资源为目标多媒体资源。
可选地，在本说明书实施例中，所述人流信息至少包括：人流状态以及人流属性； 相应地，步骤104在基于所述人流信息确定预设选择指标时，可具体执行为：
基于人流状态以及人流属性确定预设选择指标。
应理解，多媒体资源库可以设置在投放服务器，该多媒体资源库中存储有多个多媒体资源，这些多媒体资源可以所属多个不同的投放方(例如广告主)。
其中，所述人流状态至少包括：人流进入、停留、离开的数据；人流的侧面、正面、背面面对所述目标投放设备的数据；
所述人流属性至少包括：人流的年龄、身高、性别、身份、职业数据；根据人流进入、停留、离开的数据，人流的侧面、正面、背面面对所述目标投放设备的数据，以及人流的年龄、身高、性别、身份、职业数据确定的数据。
具体地，人流状态可以划分为不同等级，例如，按照人群密集程度分为多个等级(根据人流进入、停留、离开的数量，划分为高密集、中密集、低密集、极低密集四个等级)，或者，按照人群移动速度分为多个等级(结合人流进入、停留、离开的速度，划分为高速移动、中速移动、低速移动三个等级)，或者，按照人群面对目标投放设备的视角分为多个等级(结合人流的侧面、正面、背面面对目标投放设备的人数，统计划分为有效人流数量、无效人流数量)，等。其实，人流状态也可以根据人流进入、停留、离开的数据，以及人流的侧面、正面、背面面对所述目标投放设备的数据，共同确定划分为不同的人流状态。
同理，人流属性也可以基于不同的数据(年龄、身高、性别等)划分为不同等级，或是确定划分为不同的人流属性。
进而，不同的多媒体资源可以依据其资源内容以及投放方的需求，基于不同的人流状态等级、不同的人流状态、不同的人流属性等级、不同的人流属性中的一种或多种组合，确定预设选择指标。
应理解，每个预设选择指标可以对应有多个多媒体资源，例如，投放效率大于60％的多媒体资源有彩妆广告、平板电脑广告、旅游广告等；投放利润大于80％的多媒体资源有彩妆广告、照明产品广告、汽车广告等。
举例说明，以多媒体资源为彩妆广告为例，彩妆广告一般面向年轻女性，因此，可以建立对应关系：[彩妆广告]-[投放效率最高]-[人群高度密集、人群低速移动、20-40岁女性、身高165cm左右]；以多媒体资源为平板电脑为例，可以建立对应关系：[平板电脑]-[投放利润最大]-[人群高度密集、人群高速移动、30岁左右男性、背双肩包]等， 按照这类方式建立的多个对应关系可以存储在多媒体资源库内，以便于在执行步骤104时，可以基于获取的人流状态以及人流属性确定预设选择指标，并从待投放的多媒体资源库中确定所述预设选择指标大于预设阈值的多媒体资源为目标多媒体资源。
其实，在为某个场所的目标投放设备确定目标多媒体资源时，还可以考虑基于该目标投放设备获取的历史人流信息，即该目标投放设备所在场所的历史人流信息，这样，可以提升确定目标多媒体资源的效率。
具体地，步骤104在基于预设选择指标从待投放的多媒体资源库中确定目标多媒体资源时，还可以具体执行为：
基于历史人流信息，从待投放的多媒体资源库中确定多个候选多媒体资源，其中，所述历史人流信息是根据多个对应当前时期的历史时期获取的人流信息确定；
基于所述预设选择指标，从所述多个候选多媒体资源中确定目标多媒体资源。
在本说明书实施例中，基于历史人流信息，从待投放的多媒体资源库中确定多个候选多媒体资源，可以统计对应当前时期的多个历史时期获取的人流信息进行加权平均，以人流信息的加权平均值，从多媒体资源库中确定多个候选多媒体资源，之后，再依据当前时期获取的人流状态以及人流属性，从多个候选多媒体资源中确定目标多媒体资源。
举例说明，假设确定历史人流信息包括：人群高度密集、人群低速移动、人群中速移动、20-40岁女性、30岁左右男性、背双肩包等，那么，可以大致确定这些人流所在场所包括：公交车厢或站牌、电梯轿厢、地铁站台等，因此，可以依据历史人流信息从多媒体资源库中确定多个候选多媒体资源，例如：彩妆广告、电子产品广告、旅游广告等。之后，再根据当前时期获取的人流信息：人群中度密集、人群中速移动、20-40岁女性等，从中选择最匹配当前人流信息的多媒体资源，例如彩妆广告，发送给目标投放设备进行投放。
应理解，步骤102在获取目标投放设备所在场所的预设范围内的人流信息时，其实现方式较为灵活，在本说明书实施例中，可以具体包括：
基于硬件感知设备，获取目标投放设备所在场所的预设范围内的人流状态；以及，基于网络数据库，获取目标投放设备所在场所的预设范围内的人流属性。
其中，所述硬件感知设备可以安装在目标投放设备上或是安装在相距目标投放设备预设距离的位置，以能够对场所预设范围内的人流状态进行采集；其实，在硬件感知设备的感知灵敏度足够高时，也可以对场所预设范围内的部分人流属性进行采集。
所述硬件感知设备可以包括：摄像头、毫米波雷达、ibeacon等探测感知设备，应理解，本说明书并不对硬件感知设备的种类进行限定，其它可以实现对人流状态和/或人流属性采集的感知设备也可以适用本说明书实施例。在采集之前，可以对这些硬件感知设备的探测范围、识别区域、识别范围等参数进行校准。
所述网络数据库，可以是基于硬件感知设备或是终端设备可访问的大数据库，例如，借助支付宝用户使用的手机等终端设备，在用户进行支付宝交易或是在支付宝应用内进行特定操作(所述特定操作可以包括：开通花呗、开通芝麻信用、设置花呗额度等操作)时，获取用户的基本信息，例如：年龄、性别、职业等。再如，可以借助手机用户使用的手机上的ibeacon功能，在用户或是向用户推送某些交易或是操作时，获取用户的基本信息，例如：账户ID，位置信息等。
下面通过具体的实例对上述计费方案进行详述。
该实施例中，目标投放设备假设为地铁通道两侧的电子广告屏幕，投放服务器可以为云端广告投放服务器；具体方案参照图2所示，可以包括：
步骤202：电子广告屏幕基于摄像头以及支付宝数据库采集预设范围内的人流信息。
例如，可以基于摄像头采集经过当前电子广告屏幕的人流状态，包括：人流数量以及人流速度；以及基于摄像头采集经过当前电子广告屏幕的人流属性，具体可以通过采集到的人群衣着、面貌、服饰等，分析得到人流的年龄、性别、职业等。
假设当前采集到的人流信息大致为：人流数量50左右，人流速度2米/秒，大部分为年轻上班族，其中，20-30岁女性居多。
步骤204：电子广告屏幕将采集到的人流信息发送给云端广告投放服务器。
步骤206：在接收到电子广告屏幕发送的人流信息后，云端广告投放服务器基于所述电子广告屏幕的历史人流信息，从广告数据库中匹配出多个候选广告。
具体实现时，远端广告服务器在接收到电子广告屏幕发送的人流信息后，即可获知该电子广告屏幕的标识，之后，远端广告服务器根据该标识获取到对应该电子广告屏幕在相同时期的历史人流信息，例如，若当前获取到的是8:00-8:30之间的人流信息，那么，远端广告服务器可以根据电子广告屏幕的标识获取前一周内每天8:00-8:30之间的人流信息作为历史人流信息。然后，根据历史人流信息，从广告数据库中初步匹配出多个候选广告。例如，根据历史人流信息，大致分析该时期的人流大部分为年轻上班族，因此，可以匹配出面向年轻人推广的：电子产品广告、彩妆广告、护肤广告、汽车广告、 旅游广告等作为候选广告。
步骤208：云端广告投放服务器根据接收到的人流信息，从多个候选广告中匹配出目标广告。
具体地，根据当前接收到的人流信息，假设当前时期的人流信息中，年轻女性较为突出，那么，可以确定预设选择指标，假设为投放效率，进而，可以从多个候选广告中，选取投放效率最高的彩妆广告和/或护肤广告作为目标广告。
应理解，当匹配出的目标广告数量为多个时，可以按照广告主的重要优先级来依次投放给电子广告屏幕，或者，也可以随机依次投放给电子广告屏幕，本说明书并不对依次投放方式进行限定。
步骤210：云端广告投放服务器将目标广告发送给电子广告屏幕。
步骤212：电子广告屏幕判断当前播放的广告是否为目标广告，若是，则维持当前播放状态，否则，执行步骤214：
步骤214：在当前播放的广告播放完成后，电子广告屏幕播放目标广告。
步骤216：电子广告屏幕在播放目标广告期间统计曝光人次以及播放时长，并反馈给云端广告投放服务器。
步骤218：云端广告投放服务器根据目标广告的标识，查找广告主为目标广告购买的投放模式。
假设，广告主1为彩妆广告购买的投放模式为：以曝光人次计费，例如，10个年轻女性计费N1元；广告主2为护肤广告购买的投放模式为：以播放时长计费，例如，播放1分钟计费N2元。
步骤220：云端广告投放服务器基于目标广告的投放模式，根据电子广告屏幕反馈的曝光人次以及播放时长，为目标广告进行计费。
仍延续上述例子，假设彩妆广告的曝光人次为100人，而年轻女性这一定向曝光人次为80人，那么，彩妆广告计费为80*N1元；护肤广告的播放时长为3分钟，那么，护肤广告计费为3*N2元。
应理解，以上例子中的数值，仅为举例说明，并不限定实际的数值取值。
本说明书实施例还提供了一种多媒体资源的计费方法，参照图3所示，该计费方法的执行主体可以是多媒体资源的计费装置，或是集成有该装置的目标投放设备，例如， 电子广告牌、电子灯箱等具有通信功能的设备，所述计费方法可以包括以下步骤：
步骤302：将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器。
步骤304：接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定。
步骤306：播放所述目标多媒体资源。
步骤308：向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
通过本说明书技术方案，基于目标投放设备所在场所的预设范围内的人流信息确定目标多媒体资源，并在目标投放设备上投放目标多媒体资源后，根据目标投放设备反馈的投放相关数据，为目标多媒体资源进行计费。从而，可以有效提升多媒体资源投放效率，并基于投放操作进行合理计费，进而，使得多媒体资源的投放计费操作更为规范、透明且灵活，避免多媒体资源以及预算浪费。
实施例二
图4是本说明书的一个实施例电子设备的结构示意图。请参考图4，在硬件层面，该电子设备包括处理器，可选地还包括内部总线、网络接口、存储器。其中，存储器可能包含内存，例如高速随机存取存储器(Random-Access Memory，RAM)，也可能还包括非易失性存储器(non-volatile memory)，例如至少1个磁盘存储器等。当然，该电子设备还可能包括其他业务所需要的硬件。
处理器、网络接口和存储器可以通过内部总线相互连接，该内部总线可以是ISA(Industry Standard Architecture，工业标准体系结构)总线、PCI(Peripheral Component Interconnect，外设部件互连标准)总线或EISA(Extended Industry Standard Architecture，扩展工业标准结构)总线等。所述总线可以分为地址总线、数据总线、控制总线等。为便于表示，图4中仅用一个双向箭头表示，但并不表示仅有一根总线或一种类型的总线。
存储器，用于存放程序。具体地，程序可以包括程序代码，所述程序代码包括计算机操作指令。存储器可以包括内存和非易失性存储器，并向处理器提供指令和数据。
处理器从非易失性存储器中读取对应的计算机程序到内存中然后运行，在逻辑层面上形成共享资源访问控制装置。处理器，执行存储器所存放的程序，并具体用于执行以下操作：
获取目标投放设备所在场所的预设范围内的人流信息；
基于所述人流信息确定目标多媒体资源；
在所述目标投放设备上投放所述目标多媒体资源；
基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
或者，将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
播放所述目标多媒体资源；
向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
上述如本说明书图1-图3所示实施例揭示的多媒体资源的计费装置执行的方法可以应用于处理器中，或者由处理器实现。处理器可能是一种集成电路芯片，具有信号的处理能力。在实现过程中，上述方法的各步骤可以通过处理器中的硬件的集成逻辑电路或者软件形式的指令完成。上述的处理器可以是通用处理器，包括中央处理器(Central Processing Unit，CPU)、网络处理器(Network Processor，NP)等；还可以是数字信号处理器(Digital Signal Processor，DSP)、专用集成电路(Application Specific Integrated Circuit，ASIC)、现场可编程门阵列(Field－Programmable Gate Array，FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件。可以实现或者执行本说明书实施例中公开的各方法、步骤及逻辑框图。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。结合本说明书实施例所公开的方法的步骤可以直接体现为硬件译码处理器执行完成，或者用译码处理器中的硬件及软件模块组合执行完成。软件模块可以位于随机存储器，闪存、只读存储器，可编程只读存储器或者电可擦写可编程存储器、寄存器等本领域成熟的存储介质中。该存储介质位于存储器，处理器读取存储器中的信息，结合其硬件完成上述方法的步骤。
该电子设备还可执行图1-图3的方法，并实现多媒体资源的计费装置在图1-图3所示实施例的功能，本说明书实施例在此不再赘述。
当然，除了软件实现方式之外，本说明书实施例的电子设备并不排除其他实现方式，比如逻辑器件抑或软硬件结合的方式等等，也就是说以下处理流程的执行主体并不 限定于各个逻辑单元，也可以是硬件或逻辑器件。
通过本说明书技术方案，基于目标投放设备所在场所的预设范围内的人流信息确定目标多媒体资源，并在目标投放设备上投放目标多媒体资源后，根据目标投放设备反馈的投放相关数据，为目标多媒体资源进行计费。从而，可以有效提升多媒体资源投放效率，并基于投放操作进行合理计费，进而，使得多媒体资源的投放计费操作更为规范、透明且灵活，避免多媒体资源以及预算浪费。
实施例三
本说明书实施例还提出了一种计算机可读存储介质，该计算机可读存储介质存储一个或多个程序，该一个或多个程序包括指令，该指令当被包括多个应用程序的便携式电子设备执行时，能够使该便携式电子设备执行图1-图3所示实施例的方法，并具体用于执行以下方法：
获取目标投放设备所在场所的预设范围内的人流信息；
基于所述人流信息确定目标多媒体资源；
在所述目标投放设备上投放所述目标多媒体资源；
基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
或者，将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
播放所述目标多媒体资源；
向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
通过本说明书技术方案，基于目标投放设备所在场所的预设范围内的人流信息确定目标多媒体资源，并在目标投放设备上投放目标多媒体资源后，根据目标投放设备反馈的投放相关数据，为目标多媒体资源进行计费。从而，可以有效提升多媒体资源投放效率，并基于投放操作进行合理计费，进而，使得多媒体资源的投放计费操作更为规范、透明且灵活，避免多媒体资源以及预算浪费。
实施例四
图5为本说明书实施例提供的多媒体资源的计费系统的结构示意图，该系统可以包括：投放服务器502和至少一个目标投放设备504；所述投放服务器502与目标投放设备504之间通过有线或无线方式建立通信连接。
其中，所述目标投放设备504，将采集的本设备所在场所的预设范围内的人流信息发送给所述投放服务器502，接收所述投放服务器502返回的目标多媒体资源，播放所述目标多媒体资源，向所述投放服务器502反馈投放相关数据；
所述投放服务器502，获取目标投放设备504发送的人流信息，基于所述人流信息确定目标多媒体资源，在所述目标投放设备504上投放所述目标多媒体资源，基于所述目标投放设备504反馈的投放相关数据，为所述目标多媒体资源进行计费。
图6为本说明书的一个实施例提供的多媒体资源的计费装置600的结构示意图。应理解，该多媒体资源的计费装置600可以是投放服务器；请参考图6，在一种软件实施方式中，多媒体资源的计费装置600可包括：
获取模块602，获取目标投放设备所在场所的预设范围内的人流信息；
确定模块604，基于所述人流信息确定目标多媒体资源；
投放模块606，在所述目标投放设备上投放所述目标多媒体资源；
计费模块608，基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
可选地，作为一个实施例，所述计费模块608在基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费时，可具体用于执行以下操作：
接收并统计所述目标投放设备反馈的播放所述目标多媒体资源期间的投放相关数据；
基于所述投放相关数据，为针对所述目标多媒体资源实施的投放操作进行计费；
其中，所述投放相关数据至少包括：流经所述目标投放设备所在场所的预设范围内的人流数量，和/或，投放所述目标多媒体资源的投放时长。
在本说明书实施例的一种具体实现方式中，所述计费模块608在基于所述投放相关数据，为针对所述目标多媒体资源实施的投放操作进行计费时，可具体用于执行：
基于所述目标多媒体资源的标识，查找为所述目标多媒体资源购买的投放模式；
基于所述投放模式以及所述投放相关数据，为针对所述目标多媒体资源实施的投放操作进行计费。
在本说明书实施例的一种具体实现方式中，所述投放模块606在所述目标投放设备上投放所述目标多媒体资源时，可具体用于：
如果所述目标多媒体资源与所述目标投放设备当前投放的多媒体资源匹配，则维持当前投放状态；
否则，在所述目标投放设备当前投放的多媒体资源播放结束后，投放所述目标多媒体资源。
在本说明书实施例的一种具体实现方式中，所述确定模块604在基于所述人流信息确定目标多媒体资源时，具体用于：
基于所述人流信息确定预设选择指标；
基于所述预设选择指标从待投放的多媒体资源库中确定所述预设选择指标大于预设阈值的多媒体资源为目标多媒体资源。
在本说明书实施例的一种具体实现方式中，所述预设选择指标至少包括如下之一或组合：
投放效率、投放利润。
在本说明书实施例的一种具体实现方式中，所述人流信息至少包括：人流状态以及人流属性；
所述确定模块604在基于所述人流信息确定预设选择指标时，可具体用于：
基于人流状态以及人流属性确定预设选择指标。
在本说明书实施例的一种具体实现方式中，所述人流状态至少包括：人流进入、停留、离开的数据；人流的侧面、正面、背面面对所述目标投放设备的数据；
所述人流属性至少包括：人流的年龄、身高、性别、身份、职业数据；根据人流进入、停留、离开的数据，人流的侧面、正面、背面面对所述目标投放设备的数据以及人流的年龄、身高、性别、身份、职业数据确定的数据。
在本说明书实施例的一种具体实现方式中，所述确定模块604在基于所述预设选择指标从待投放的多媒体资源库中确定目标多媒体资源时，可具体用于：
基于历史人流信息，从待投放的多媒体资源库中确定多个候选多媒体资源；
基于所述预设选择指标，从所述多个候选多媒体资源中确定目标多媒体资源；
其中，所述历史人流信息是根据多个对应当前时期的历史时期获取的人流信息确定。
在本说明书实施例的一种具体实现方式中，所述获取模块602在获取目标投放设备所在场所的预设范围内的人流信息时，可具体用于：
基于硬件感知设备，获取目标投放设备所在场所的预设范围内的人流状态；以及，
基于网络数据库，获取目标投放设备所在场所的预设范围内的人流属性。
图7为本说明书的一个实施例提供的多媒体资源的计费装置700的结构示意图。应理解，该多媒体资源的计费装置700可以是目标投放设备；请参考图7，在一种软件实施方式中，多媒体资源的计费装置700可包括：
发送模块702，将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
接收模块704，接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
播放模块706，播放所述目标多媒体资源；
所述发送模块702，向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
通过本说明书技术方案，基于目标投放设备所在场所的预设范围内的人流信息确定目标多媒体资源，并在目标投放设备上投放目标多媒体资源后，根据目标投放设备反馈的投放相关数据，为目标多媒体资源进行计费。从而，可以有效提升多媒体资源投放效率，并基于投放操作进行合理计费，进而，使得多媒体资源的投放计费操作更为规范、透明且灵活，避免多媒体资源以及预算浪费。
应理解，本说明书实施例的多媒体资源的计费装置还可执行图1-图3中多媒体资源的计费装置(或设备)执行的方法，并实现多媒体资源的计费装置(或设备)在图1-图3所示实施例的功能，在此不再赘述。
总之，以上所述仅为本说明书的较佳实施例而已，并非用于限定本说明书的保护范围。凡在本说明书的精神和原则之内，所作的任何修改、等同替换、改进等，均应包 含在本说明书的保护范围之内。
上述实施例阐明的系统、装置、模块或单元，具体可以由计算机芯片或实体实现，或者由具有某种功能的产品来实现。一种典型的实现设备为计算机。具体的，计算机例如可以为个人计算机、膝上型计算机、蜂窝电话、相机电话、智能电话、个人数字助理、媒体播放器、导航设备、电子邮件设备、游戏控制台、平板计算机、可穿戴设备或者这些设备中的任何设备的组合。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带，磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括暂存电脑可读媒体(transitory media)，如调制的数据信号和载波。
还需要说明的是，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、商品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、商品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、商品或者设备中还存在另外的相同要素。
本说明书中的各个实施例均采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于系统实施例而言，由于其基本相似于方法实施例，所以描述的比较简单，相关之处参见方法实施例的部分说明即可。

Claims (18)

  1. 一种多媒体资源的计费方法，包括：
    获取目标投放设备所在场所的预设范围内的人流信息；
    基于所述人流信息确定目标多媒体资源；
    在所述目标投放设备上投放所述目标多媒体资源；
    基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
  2. 如权利要求1所述的方法，基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费，包括：
    接收并统计所述目标投放设备反馈的播放所述目标多媒体资源期间的投放相关数据；
    基于所述投放相关数据，为所述目标多媒体资源进行计费；
    其中，所述投放相关数据至少包括：流经所述目标投放设备所在场所的预设范围内的人流数量，和/或，投放所述目标多媒体资源的投放时长。
  3. 如权利要求2所述的方法，基于所述投放相关数据，为所述目标多媒体资源进行计费，包括：
    基于所述目标多媒体资源的标识，查找为所述目标多媒体资源购买的投放模式；
    基于所述投放模式以及所述投放相关数据，为所述目标多媒体资源进行计费。
  4. 如权利要求1所述的方法，在所述目标投放设备上投放所述目标多媒体资源，包括：
    如果所述目标多媒体资源与所述目标投放设备当前投放的多媒体资源匹配，则维持当前投放状态；
    否则，在所述目标投放设备当前投放的多媒体资源播放结束后，投放所述目标多媒体资源。
  5. 如权利要求1所述的方法，基于所述人流信息确定目标多媒体资源，包括：
    基于所述人流信息确定预设选择指标；
    基于所述预设选择指标从待投放的多媒体资源库中确定所述预设选择指标大于预设阈值的多媒体资源为目标多媒体资源。
  6. 如权利要求5所述的方法，所述预设选择指标至少包括如下之一或组合：
    投放效率、投放利润。
  7. 如权利要求5所述的方法，所述人流信息至少包括：人流状态以及人流属性；
    基于所述人流信息确定预设选择指标，包括：
    基于人流状态以及人流属性确定预设选择指标。
  8. 如权利要求7所述的方法，所述人流状态至少包括：人流进入、停留、离开的数据；人流的侧面、正面、背面面对所述目标投放设备的数据；
    所述人流属性至少包括：人流的年龄、身高、性别、身份、职业数据；根据人流进入、停留、离开的数据，人流的侧面、正面、背面面对所述目标投放设备的数据，以及人流的年龄、身高、性别、身份、职业数据确定的数据。
  9. 如权利要求5所述的方法，基于所述预设选择指标从待投放的多媒体资源库中确定目标多媒体资源，包括：
    基于历史人流信息，从待投放的多媒体资源库中确定多个候选多媒体资源；
    基于所述预设选择指标，从所述多个候选多媒体资源中确定目标多媒体资源；
    其中，所述历史人流信息是根据多个对应当前时期的历史时期获取的人流信息确定。
  10. 如权利要求7所述的方法，获取目标投放设备所在场所的预设范围内的人流信息，包括：
    基于硬件感知设备，获取目标投放设备所在场所的预设范围内的人流状态；以及，
    基于网络数据库，获取目标投放设备所在场所的预设范围内的人流属性。
  11. 一种多媒体资源的计费方法，包括：
    将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
    接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
    播放所述目标多媒体资源；
    向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
  12. 一种多媒体资源的计费装置，包括：
    获取模块，获取目标投放设备所在场所的预设范围内的人流信息；
    确定模块，基于所述人流信息确定目标多媒体资源；
    投放模块，在所述目标投放设备上投放所述目标多媒体资源；
    计费模块，基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
  13. 一种多媒体资源的计费装置，包括：
    发送模块，将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
    接收模块，接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资 源是基于所述人流信息确定；
    播放模块，播放所述目标多媒体资源；
    所述发送模块，向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
  14. 一种多媒体资源的计费系统，包括：投放服务器和目标投放设备；
    其中，所述目标投放设备，将采集的本设备所在场所的预设范围内的人流信息发送给所述投放服务器，接收所述投放服务器返回的目标多媒体资源，播放所述目标多媒体资源，向所述投放服务器反馈投放相关数据；
    所述投放服务器，获取目标投放设备发送的人流信息，基于所述人流信息确定目标多媒体资源，在所述目标投放设备上投放所述目标多媒体资源，基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
  15. 一种电子设备，包括：
    处理器；以及
    被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
    获取目标投放设备所在场所的预设范围内的人流信息；
    基于所述人流信息确定目标多媒体资源；
    在所述目标投放设备上投放所述目标多媒体资源；
    基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
  16. 一种电子设备，包括：
    处理器；以及
    被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
    将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
    接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
    播放所述目标多媒体资源；
    向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
  17. 一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以 下操作：
    获取目标投放设备所在场所的预设范围内的人流信息；
    基于所述人流信息确定目标多媒体资源；
    在所述目标投放设备上投放所述目标多媒体资源；
    基于所述目标投放设备反馈的投放相关数据，为所述目标多媒体资源进行计费。
  18. 一种计算机可读存储介质，所述计算机可读存储介质存储一个或多个程序，所述一个或多个程序当被包括多个应用程序的电子设备执行时，使得所述电子设备执行以下操作：
    将采集的本设备所在场所的预设范围内的人流信息发送给投放服务器；
    接收所述投放服务器返回的目标多媒体资源，其中，所述目标多媒体资源是基于所述人流信息确定；
    播放所述目标多媒体资源；
    向所述投放服务器反馈投放相关数据，其中，所述投放相关数据用于为所述目标多媒体资源进行计费。
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