WO2020125788A1 - 广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法 - Google Patents

广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法 Download PDF

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Publication number
WO2020125788A1
WO2020125788A1 PCT/CN2019/127231 CN2019127231W WO2020125788A1 WO 2020125788 A1 WO2020125788 A1 WO 2020125788A1 CN 2019127231 W CN2019127231 W CN 2019127231W WO 2020125788 A1 WO2020125788 A1 WO 2020125788A1
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WIPO (PCT)
Prior art keywords
broadcast signal
advertisement
program
attribute information
signal receiving
Prior art date
Application number
PCT/CN2019/127231
Other languages
English (en)
French (fr)
Inventor
辻雅史
Original Assignee
青岛海信电器股份有限公司
东芝视频解决方案株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from JP2018238872A external-priority patent/JP7214465B2/ja
Priority claimed from JP2018238874A external-priority patent/JP7166910B2/ja
Priority claimed from JP2018238873A external-priority patent/JP7166909B2/ja
Application filed by 青岛海信电器股份有限公司, 东芝视频解决方案株式会社 filed Critical 青岛海信电器股份有限公司
Priority to CN201980031642.9A priority Critical patent/CN112219216B/zh
Publication of WO2020125788A1 publication Critical patent/WO2020125788A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording

Definitions

  • Embodiments of the present invention relate to a broadcast signal receiving device and a broadcast signal receiving method, a broadcast signal transceiving system and a broadcast signal transceiving method, and a determination system and determination method.
  • broadcast signal receiving devices having a function of displaying an addressable advertisement (replacement CM) that displays the most consistent with the attributes of the viewer Good advertising.
  • a function of displaying an addressable advertisement (replacement CM) can provide an individual service to each viewer of the broadcast signal receiving device.
  • Patent Document 1 Japanese Patent Laid-Open No. 2003-289518
  • the broadcast signal receiving device in order to display addressable advertisements (replacement CM) more effectively, it is desirable to display addressable advertisements suitable for the viewer's preferences. However, if the addressable advertisement displayed is selected based only on the viewer's preference, it is possible that, for example, the addressable advertisement not suitable for the content of the program or the sponsor of the program including the CM of the replacement object is selected.
  • this embodiment provides a broadcast signal receiving device and a broadcast signal receiving method suitable for the content of a program including an advertisement replaced with an addressable advertisement and selecting the addressable advertisement for display.
  • the broadcast signal receiving apparatus receives a program transmitted by a broadcast signal and connects to one or more servers via a network.
  • the broadcast signal receiving apparatus includes a program attribute acquisition unit that acquires the program and Attribute information of the first advertisement inserted in the playing period of the program, that is, first attribute information; a replacement advertisement acquisition section, which obtains from the server and saves the second advertisement as a candidate that is displayed to replace the first advertisement , And acquires the stored attribute information of the second advertisement, that is, the second attribute information; a determination section that uses the first attribute information and the second attribute information to determine whether to replace the second advertisement Judgment excluded from the candidate.
  • a broadcast signal transmission and reception system includes a broadcast signal transmission device that transmits a program by a broadcast signal, and a broadcast signal reception device that receives a program transmitted by the broadcast signal and is connected to one or more servers via a network.
  • the broadcast signal transmission device includes a transmission mechanism that transmits the broadcast signal including a video stream and an audio stream.
  • the broadcast signal receiving device includes:
  • a program attribute acquisition unit which acquires the first attribute information, which is attribute information of the program and the first advertisement inserted in the broadcast period of the program;
  • a replacement advertisement acquisition unit which acquires and saves the second advertisement as a candidate to be displayed in place of the first advertisement from the server, and acquires the stored second attribute information, which is attribute information of the second advertisement;
  • the determination unit uses the first attribute information and the second attribute information to determine whether to exclude the second advertisement from replacement candidates.
  • the excluded CM determination system includes a first server, a second server, and a broadcast signal receiving device that receives a program transmitted by a broadcast signal and connects to the first server and the second server via a network, wherein ,
  • the broadcast signal receiving apparatus includes a control mechanism that controls to connect to the first server and the second server via the network, and obtains from the second server instead of the program inserted in the program
  • the alternate second advertisement that is replaced and displayed as the first advertisement of the playing period
  • the second server includes a distribution unit that distributes a second advertisement having a second broadcast time length to the broadcast signal receiving device via the network,
  • the first server has:
  • a program attribute acquisition unit that acquires, from the broadcast signal receiving device via the network, the first attribute information, which is attribute information of the program and the first advertisement inserted in the playing period of the program;
  • a replacement advertisement acquisition unit that acquires attribute information of the second advertisement, that is, second attribute information, from the broadcast signal receiving device;
  • the determination unit uses the first attribute information and the second attribute information to determine whether to exclude the second advertisement from replacement candidates.
  • FIG. 1 is a diagram showing a configuration example of an addressable advertisement system including an excluded CM determination device according to an embodiment of the present invention
  • FIG. 2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmitting apparatus);
  • FIG. 3 is a diagram schematically showing the configuration of a broadcast signal receiving device (means) 140 including an excluded CM determination device according to an embodiment of the present invention
  • 4A is a diagram showing an example of the configuration of an excluded CM determination device according to an embodiment of the present invention.
  • 4B is a diagram schematically showing the processing of the excluded CM determination device according to the embodiment of the present invention based on a specific example of attribute information of a program and a specific example of attribute information of an addressable advertisement;
  • 4C is a diagram showing an example of the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention.
  • FIG. 5 is a diagram showing an example of the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention when the excluded degree and the contained degree are used.
  • broadcasting station broadcast signal transmission device
  • 120...CM distribution server 120...CM distribution server
  • 121...management server 140
  • 160 160...recording medium.
  • FIG. 1 is a diagram showing a configuration example of an addressable advertisement system including an excluded CM determination device according to an embodiment of the present invention.
  • the addressable advertising system includes a broadcasting station (broadcast signal transmitting device) 100, a broadcast signal receiving device 140, a CM distribution server 120, and a management server 121.
  • the broadcast signal receiving device 140 receives a program broadcast by a broadcast station (broadcast signal transmitting device) 100, and includes an excluded CM determination device according to an embodiment of the present invention.
  • the broadcasting station 100 and the broadcast signal receiving device 140 are connected to the CM distribution server 120 and the management server 121 via the network 130.
  • the broadcasting station 100 is a station that edits a program and broadcasts the edited program to a broadcast signal receiving device 140 through a broadcast signal.
  • the broadcasting station 100 is also called a broadcasting signal transmitting device.
  • the broadcasting station 100 has a CM management server 101 that stores and manages the CM created by the advertising company 110.
  • the broadcasting station 100 inserts and edits the CM (Commercial Message) stored in the CM management server 101 to the middle of the broadcast program as a series of video streams and audio streams, and broadcasts to the broadcast signal receiving device 140 through a broadcast signal (send).
  • the advertising company 110 creates an advertisement by a request from a contract-based advertiser (a client who commissions an advertising company to create an advertisement) 111, and registers the created CM with the CM management server 101 of the broadcasting station 100, for example.
  • the broadcasting station 100 also has a function of connecting to the network 130, and is connected to the CM distribution server 120 and the management server 121 via the network 130.
  • the CM distribution server 120 stores addressable advertisements (replacement CM) transmitted from the CM management server 101 connected via the network 130, and stores the stored addressable advertisements (replacement CM) according to the request from the broadcast signal receiving device 140 ) The published server. Furthermore, as explained using FIG. 4B, the CM distribution server 120 also distributes CM attribute information, excluded program attribute information, and excluded CM attribute information that are attribute information of the addressable advertisement to be distributed.
  • the management server 121 is a server for providing additional services associated with the program received by the broadcast signal receiving device 140.
  • the additional service provided by the management server 121 is, for example, the following service: for users who watch a program through the broadcast signal receiving device 140, the broadcast signal receiving device 140 is provided to replace the CM inserted in the middle of the program with addressable A time frame of an advertisement (replacement CM) and a CM that can be replaced with an addressable advertisement (replacement CM) provided to the broadcast signal receiving device 140.
  • the program attribute information of the program broadcast by the broadcasting station 1 may be a service provided to the broadcast signal receiving device 140.
  • the time frame (period) of the CM provided by the management server 121 to the broadcast signal receiving device 140 that can be replaced with an addressable advertisement (replacement CM) is based on the addressable CM segment (playback) transmitted from the CM management server 101 of the broadcasting station 100 Advertisement time period) information.
  • the management server 121 also has a function of collecting the viewing history of the broadcast signal receiving device 140.
  • the broadcast signal receiving apparatus 140 replaces the CM inserted in the middle of the program with an addressable advertisement (replacement CM) and includes the actual record in the viewing history and transmits it.
  • the broadcast signal receiving device 140 is a receiving device that receives a program broadcasted by a broadcast signal from the broadcast station 100.
  • the broadcast signal receiving device 140 has a function of connecting to the network 130 and is connected to the CM distribution server 120 via the network 130.
  • the broadcast signal receiving device 140 saves the addressable advertisement (replacement CM) distributed from the CM distribution server 120 in the recording medium 160 under management.
  • the broadcast signal receiving device 140 can set a connection to the management server 121 through, for example, a function setting screen of the broadcast signal receiving device 140 in order to receive additional services related to the broadcasted program.
  • a function setting screen of the broadcast signal receiving device 140 For example, by operating the function setting screen of the broadcast signal receiving device 140 by the user, it is possible to use information required for connection to the management server 121, that is, specific information of the broadcast signal receiving device 140 (also referred to as device ID), and use the broadcast signal receiving device.
  • the generation status of the user of 140 (sex or age band of the person constituting the generation) and the like are registered with the management server 121.
  • the management server 121 can uniquely identify one broadcast signal receiving device 140 by the device ID of the broadcast signal receiving device 140, for example.
  • the broadcast signal receiving device 140 registers information necessary for connection with the management server 121 through the function setting screen, and thus can receive various additional services related to the program received through the broadcast signal from the management server 121.
  • the broadcast signal receiving device 140 includes the excluded CM determination device according to the embodiment of the present invention.
  • the broadcast signal receiving device 140 has an addressable advertisement (replacement CM) selected from the addressable advertisements (replacement CM) stored in the recording medium 160 according to the determination result output by the excluded CM determination means to be displayed on the display screen Function.
  • the broadcast signal receiving device 140 applies the selected optimal addressable advertisement (replacement CM) to the time frame of the CM that can be replaced with the addressable advertisement (replacement CM) transmitted from the management server 121, thereby enabling Provide the best addressable advertisement (replacement CM) to viewers watching the program.
  • FIG. 2 is a diagram schematically showing a configuration example of a broadcasting station (broadcast signal transmission device) 100.
  • the broadcasting station (broadcast signal transmission device) 100 symbolizes (also referred to as encodes) video data, audio data, and the like of the program inserted in the CM stored in the CM management server 101 and sends it as a broadcast signal.
  • the data broadcast encoder 210 has a function of symbolizing the data broadcast data associated with the edited program.
  • the data broadcast encoder 210 symbolizes the data broadcast.
  • the video encoder 211 has a function of symbolizing the video data of the edited program.
  • the video encoder 211 symbolizes the video data of the edited program.
  • the speech encoder 212 has a function of symbolizing the speech data of the edited program.
  • the speech encoder 212 symbolizes the speech data of the edited program.
  • the subtitle encoder 213 has a function of symbolizing the subtitle data of the edited program.
  • the subtitle encoder 213 symbolizes the subtitle data of the edited program.
  • the control information generating unit 214 has a function of generating control information of TLV packets and MMT.
  • the control information of the TLV packet is control information related to the multiplexing of the IP packet (also called TLV-SI), and provides information for channel selection or corresponding information of the IP address and service.
  • the control information of the MMT is control information (also called MMT-SI) related to the structure of the MMT data packet or the broadcast service.
  • the program attribute information illustrated in FIG. 4B is also included in MMT-SI.
  • the control information generating unit 214 generates a signal including TLV packets and MMT control information including control information related to the programs to be encoded by the audio encoder 212 and the video encoder 211.
  • the scrambler 215 has a function of cooperating with the CAS module 216 to scramble the coded voice data output from the voice encoder 212 and the coded video data output from the video encoder 211.
  • the CAS module 216 is a module that generates a key used when the scrambler 215 scrambles.
  • the multiplexer (multiplexing mechanism) 217 has the functions of a data broadcast stream generated by symbolizing the data broadcast encoder 210, a video stream generated by symbolizing the video data by the video encoder 211, and a voice encoder 212
  • the audio stream generated by symbolizing the audio data, the subtitle stream generated by symbolizing the subtitle encoder 213, and the control information generated by the control information generating unit 214 are multiplexed in the MMT ⁇ TLV method.
  • the multiplexer (multiplexing mechanism) 217 generates a TLV stream that multiplexes the audio stream, video stream, TLV packet, and MMT control information.
  • the transmission mechanism 218 has a function of transmitting a broadcast signal composed of a TLV stream as a broadcast wave.
  • the transmission mechanism 218 performs transmission path symbolization processing such as modulation of 16APSK or the like and error correction coding on the TLV stream generated by the multiplexer 217, and transmits it as a broadcast wave.
  • FIG. 3 is a diagram schematically showing the configuration of a broadcast signal receiving device (institution) 140 including a CM determination device excluding an embodiment of the present invention.
  • the broadcast signal receiving device 140 includes a basic function 341 as a receiving function for receiving broadcast signals and a control mechanism 342.
  • the basic functions 341 include a broadcast tuner 301, a demultiplexer 302, a descrambler 303, a CAS module 304, a data broadcast engine 305, a video decoder 306, a voice decoder 307, a subtitle decoder 308, a control information analysis mechanism 309, GUI320, synthesizer 326.
  • the tuner 301 has a function of receiving broadcast signals (TLV streams) transmitted by broadcast waves.
  • the broadcast signal received by the tuner 301 is input to the demultiplexer 302.
  • the demultiplexer 302 has a function of separating the multiplexed TLV stream into a data broadcast stream, a video stream, an audio stream, a subtitle stream, and control information.
  • the demultiplexer 302 inputs the separated data broadcast stream, video stream, audio stream, data broadcast stream, and subtitle stream to the descrambler 303, and inputs the SI signal as control information to the control information analysis unit 309.
  • the descrambler 303 has a function of descrambling the input data broadcast stream, video stream, audio stream, and subtitle stream in cooperation with the CAS module 304.
  • the descrambler 303 inputs the descrambled data broadcast stream to the data broadcast engine 305, the video stream to the video decoder 306, the audio stream to the voice decoder 307, and the subtitle stream to the subtitle decoder 308.
  • the CAS module 304 has a function of generating a key used when the descrambler 303 descrambles.
  • the data broadcast engine 305 has a function of receiving input data broadcast streams.
  • the data broadcast engine 305 converts the received data broadcast stream into data displayed on the display mechanism 350 and transmits it to the synthesizer 326.
  • the data broadcast data transmitted to the synthesizer 326 is synthesized with video data and the like, and displayed on the display unit 350.
  • the video decoder 306 has a function of decoding (decoding) the input video stream.
  • the video decoder 306 decodes the video stream and generates a signal displayed on the display unit 350.
  • the speech decoder 307 has a function of decoding the input speech stream.
  • the speech decoder 307 decodes the speech stream and generates a signal output to the speaker 351.
  • the subtitle decoder 308 decodes the subtitle stream and generates a signal displayed on the display unit 350.
  • the decoded video signal, caption signal, and data broadcast signal are synthesized by the synthesizer 326 and output to the display unit 350. Then, the decoded voice signal is output to the speaker 351.
  • the control information analysis unit 309 analyzes the SI signal which is control information of the broadcast signal. When analyzing the SI signal, the control information analysis unit 309 transmits the analysis result to the control unit 342.
  • the control unit 342 controls the overall operation of the broadcast signal receiving device 140. Furthermore, the control mechanism 342 internally includes the excluded CM determination device 330 according to the embodiment of the present invention, and controls the excluded CM determination device 330. The control unit 342 also controls the network I/F 331 as the I/F with the network 130 and the external input I/F 332 as the I/F connected with the external device.
  • control mechanism 342 also performs control to select the most suitable viewer for the broadcast signal receiving device 140 from the addressable advertisement (replacement CM) stored in the recording medium 160 according to the determination result output by the excluded CM determination device 330
  • a good addressable advertisement (replacement CM) replaces the CM of the time frame that can be replaced with an addressable advertisement (replacement CM) with the selected addressable advertisement (replacement CM) and displays.
  • the excluded CM determination device 330 is a device that replaces an advertisement inserted into a certain program with an addressable advertisement, and replaces the content of the program inserted in the replacement advertisement and the content of the replacement advertisement with candidates for replacement The content of the addressable advertisements is compared to determine whether the addressable advertisement of the replacement candidate should be excluded from the replacement candidate.
  • the structure of the excluded CM determination device 330 is shown in FIG. 4A.
  • the outline of the operation of the excluded CM determination device 330 or the processing performed by the excluded CM determination device 330 is shown in FIG. 4B.
  • the processing flow of the excluded CM determination device is shown in FIG. 4C.
  • the CM determination device 330 includes a broadcast program attribute acquisition unit 401, a user preference CM list acquisition unit 402, a user preference CM acquisition unit 403, and an excluded CM determination unit 404.
  • the broadcast program attribute information acquiring unit 401 performs the following process to acquire the attribute information of the advertisement replaced with the addressable advertisement and the program containing the advertisement for the program received by the broadcast signal receiving device 140.
  • the user favorite CM list acquisition unit 402 performs a process of acquiring the user favorite CM list stored in the excluded CM determination device 330.
  • the user preference CM list is a list of addressable advertisements suitable for the preference of each user who is a viewer of the broadcast signal receiving device 140.
  • the information of the preference of each user is, for example, information that is analyzed and stored based on the attribute information, viewing history, and the like of each user of the broadcast signal receiving device 140 registered on the function setting screen of the broadcast signal receiving device 140.
  • the broadcast signal receiving device 140 stores the user preference CM list created based on the preference information in a storage area (not shown).
  • the user preference CM acquisition unit 403 not only receives the addressable advertisement issued by the CM distribution server 120 and stores it in the recording medium 160, but also extracts the addressable advertisement registered in the user preference CM list from the recording medium 160. 1. The process of inputting the attributes of the addressable advertisement instructed by the excluded CM determination unit 404 and input to the excluded CM determination unit.
  • the excluded CM determination unit 404 performs the following determination processing using the attribute information of the program that controls the entire excluded CM determination device 330 and is acquired from the broadcast program attribute acquisition unit 401 and the addressable advertisement attributes acquired from the user preference CM acquisition unit 403, Determine whether to exclude corresponding addressable advertisements from replacement candidates.
  • 4B is a diagram schematically showing the processing of the excluded CM determination device according to the embodiment of the present invention based on a specific example of attribute information of a program and a specific example of attribute information of an addressable advertisement.
  • the broadcast signal receiving device 140 receives program information, built-in CM information, and excluded CM information as program attribute information. These program attribute information is transmitted as SI information which is control information included in the broadcast wave.
  • the broadcast signal receiving device 140 analyzes the received SI signal by the control information analysis unit 309, and stores the extracted program attribute information in a storage area (not shown) of the control unit 342.
  • the broadcast signal receiving device 140 may store the program attribute information provided from the management server 121 as one of the additional services provided by the management server 121 in a storage area (not shown) of the control mechanism 342.
  • Program information is program information.
  • the information of the program is, for example, demographic attribute information of the target audience such as the age, sex, residence area, address, etc. of the target of the program, or a program that is broadcast or distributed, such as keywords, genre, broadcast area, etc., showing the content of the program Its own information.
  • the built-in CM information is information of the CM inserted in the middle of the program.
  • the built-in CM information is information about the addressable advertisement itself such as keywords, such as the sponsored name, type, and product name of the built-in CM, or the age, gender, and region of the target of the addressable advertisement. , Address and other demographic information of the target audience.
  • the exclusionary CM information is information of addressable advertisements that are desired to be excluded as replacement candidates when the CM inserted in the middle of the program is replaced by addressable advertisements.
  • Excluded CM information is information about addressable advertisements such as keywords, such as sponsor names, types, and product names of CMs that want to be excluded, or the age, age, etc. of the target of addressable advertisements
  • the demographic attribute information of the target viewers such as gender, region, address, etc.
  • the broadcast signal device 140 receives the CM attribute information, the excluded program attribute information, and the excluded CM attribute information as the attribute information of the addressable advertisement.
  • the aforementioned addressable advertisement attribute information is distributed from the CM distribution server 120 and stored in a storage area (not shown) of the control mechanism 342 of the broadcast signal receiving device 140.
  • CM attribute information is information of addressable advertisements.
  • the addressable advertisement information is, for example, the addressable advertisement's own information such as the addressable advertisement's sponsor name, category, product name, etc., or the object of the addressable advertisement Age, gender, region, address, etc. of the target audience demographic attribute information.
  • the excluded program attribute information is information of a program that is not desired to be replaced with an addressable advertisement when the CM inserted into the middle of the program is replaced with an addressable advertisement.
  • the information of the program that does not want to be replaced with addressable advertisements is, for example, demographic attribute information of the target audience such as the age, gender, residence area, address, etc. of the target of the program, or keywords and types indicating the content of the program , Broadcast area and other broadcast or released programs' own information.
  • the exclusionary CM attribute information is information for addressable advertisements that are to be excluded as replacement candidates when the CM inserted in the middle of the program is replaced by addressable advertisements.
  • the information of the addressable advertisement that is to be excluded is the information of the addressable advertisement itself, such as keywords, such as the sponsor name, type, and product name of the addressable advertisement that is to be excluded, or Demographic attribute information of viewers who are the target of the addressable advertisement, such as age, gender, region, and address.
  • the broadcast program attribute acquisition unit 401 acquires the program attribute information from the storage area (not shown) and transmits the program attribute information to the excluded CM determination unit 404. Then, in accordance with an instruction of the excluded CM determination unit 404, the user preference CM acquisition unit 403 acquires addressable advertisement attribute information from a storage area (not shown) and transmits the addressable advertisement attribute information to the excluded CM determination unit 404.
  • the excluded CM determination unit 404 uses program information included in the acquired program attribute information, built-in CM information, excluded CM information, and CM attribute information included in the attribute information of the addressable advertisement, excluded program attribute information, and excluded CM attribute For information, it is judged whether the addressable advertisement having the attribute acquired by the user preference CM acquisition section 403 is suitable for replacing and displaying the CM included in the broadcast program having the attribute acquired by the broadcast program attribute acquisition section 401.
  • the excluded CM determination unit 404 acquires the addressable advertisement of the determination target from the recording medium 160 and replaces it with the CM included in the determination target program. Displayed on the display mechanism 350.
  • the excluded CM determination unit 404 does not replace the addressable advertisement to be determined by the CM included in the program to be determined.
  • the CM included in the program to be determined is displayed on the display unit 350 as it is.
  • 4C is a diagram showing an example of the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention.
  • the exclusion CM determination device 330 may perform the exclusion CM determination process at an arbitrary timing, but it is desired to be performed before the determination target program is broadcast.
  • the excluded CM determination unit 404 uses the program information included in the acquired program attribute information, the built-in CM information, the excluded CM information, the CM attribute information included in the acquired addressable advertisement attribute information, the excluded program attribute information, the excluded CM attribute The information is excluded.
  • the exclusion CM determination unit 404 excludes the addressable advertisement to be determined from the replacement candidates (S453), and ends the process (S470).
  • the excluded CM determination unit 404 determines whether the excluded CM attribute information is included in the built-in CM information.
  • the exclusion CM determination unit 404 excludes the addressable advertisement to be determined from the replacement candidates (S453), and ends the process (S470).
  • the excluded CM determination unit 404 determines whether the excluded CM information is included in the CM attribute information.
  • the exclusion CM determination unit 404 excludes the addressable advertisement to be determined from the replacement candidates (S453), and ends the process (S470).
  • the excluding CM determination unit 404 directly ends the process (S470).
  • the excluded CM determination unit 404 obtains the attribute information of the next addressable advertisement described in the user favorite CM list via the user preference CM acquisition unit 403 when the determination of the addressable advertisement to be determined is completed, and performs the processes of S451 to S470. Thereafter, the excluded CM determination unit 404 performs determination processing on all addressable advertisements listed in the user favorite CM list.
  • the exclusion CM determination device 330 can determine whether the addressable advertisement to be determined is a replacement candidate or excluded from the replacement candidate.
  • the example of the process of FIG. 4C is an example in which the program attribute information and the addressable advertisement attribute information are determined by any of the determination processes of S452, S454, and S455, but a plurality of pieces of information can be used for the determination.
  • n is the number of all attribute information)
  • the addressable advertisement of the judgment target can be replaced from the candidate for replacement Excluded.
  • FIG. 5 is a diagram showing an example of the processing flow of the excluded CM determination device 330 according to the embodiment of the present invention when the excluded degree and the contained degree are used.
  • the excluded CM determination unit 404 performs a determination process using the attribute information of the program acquired from the broadcast program attribute acquisition unit 401 (S501) and the attribute information of the addressable advertisement acquired from the user preference CM acquisition unit 403 (S502) to determine whether or not The corresponding addressable advertisement is excluded from replacement candidates (S503).
  • the program information of the program attribute information, the built-in CM information, the excluded CM information, the CM attribute information of the addressable advertisement attribute information, the excluded program attribute information, and the excluded CM attribute information are respectively calculated to multiply the exclusion degree Ei and the content degree M
  • the averaged value is used as the judgment value and compared with the threshold value (S504).
  • the addressable advertisement to be determined is excluded from the replacement candidates (S504), and the process is terminated (S520).
  • the addressable advertisement to be determined is directly terminated (S520).
  • the excluded CM determination device 330 can use the program attribute information of the broadcasted program and the addressable advertisement attribute information as a candidate to replace the inserted CM of the broadcasted program, whether or not Decision to exclude corresponding addressable advertisements from replacement candidates.
  • the excluded CM determination device 330 can select and display addressable advertisements that are suitable not only for the user's preferences but also for advertisements that are replaced with addressable advertisements or content of programs containing the advertisements . Therefore, the broadcast signal receiving device including the excluded CM determination device 330 according to the embodiment of the present invention can display addressable advertisements more suitable for users than in the past.
  • the broadcast wave (broadcast signal transmission device) 100 transmits the broadcast wave multiplexed by the MMT ⁇ TLV method, and the broadcast signal reception device 140 receives the MMT ⁇ TLV method
  • the broadcast wave may be a broadcast wave multiplexed in the MPEG-2 method.
  • the broadcasting station (broadcast signal transmission device) 100 may distribute the program content to the broadcast signal reception device 140 via the network 130.
  • the excluded CM determination device 330 may process the program recorded in the broadcast signal receiving device 140.
  • the configuration example of the addressable advertisement system shown in FIG. 1 is an example in which only one broadcast signal receiving device 140 is included, but it may include multiple.
  • the management server 121 can identify and manage the presence of a plurality of broadcast signal receiving devices 140 using the device IDs of the broadcast signal receiving devices 140.
  • the excluded CM determination device 330 is included in the broadcast signal receiving device 140, but it may be capable of communicating with the broadcast signal receiving device 140 and identifying each broadcast signal receiving device 140 by its device ID.
  • the other device may be, for example, the management server 121.
  • the user preference CM acquisition unit 403 of the excluded CM determination device 330 among other devices may acquire addressable advertisement attribute information via the network 130.
  • the exclusion CM determination unit 404 only needs to transmit the determination result to the broadcast signal receiving device 140 via the network 130.
  • the device of the present invention can also be applied when the claims are expressed as control logic, as a program including instructions to be executed by a computer, and as a computer-readable recording medium on which the instructions are written.
  • control logic as a program including instructions to be executed by a computer
  • computer-readable recording medium on which the instructions are written.

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Abstract

本发明涉及适合于包含替换为可寻址广告的广告在内的节目的内容并选择可寻址广告来进行显示的广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法。接收通过广播信号传送来的节目，并经由网络与一个或多个服务器连接，具备：节目属性获取部，其获取所述节目和被插入在所述节目的广播时段的第一广告的属性信息即第一属性信息；替换广告获取部，其从所述一个或多个服务器获取并保存替换所述第一广告而进行显示的作为候补的第二广告，并获取保存了的所述第二广告的属性信息即第二属性信息；判定部，其使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告从替换的候补中排除在外的判定。

Description

广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法
本申请要求在2018年12月20日提交日本专利局、申请号为2018-238872、发明名称为“广播信号接收装置及广播信号接收方法”的日本专利申请、在2018年12月20日提交日本专利局、申请号为2018-238873、发明名称为“广播信号收发系统及广播信号收发方法”的日本专利申请、以及在2018年12月20日提交日本专利局、申请号为2018-238874、发明名称为“除外CM判定系统及除外CM判定方法”的日本专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明的实施方式涉及广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法。
背景技术
在能够与网络连接的广播信号接收装置之中，存在具备显示可寻址广告(替换CM)的功能的广播信号接收装置，该可寻址广告(替换CM)显示与收看者的属性相符的最佳的广告。这样的显示可寻址广告(替换CM)的功能能够对于广播信号接收装置的各个收看者进行独自的服务。
在先技术文献
专利文献
专利文献1：日本特开2003-289518号公报
发明内容
发明概要
发明要解决的课题
在广播信号接收装置中为了更有效地进行可寻址广告(替换CM)的显示而希望显示与收看者的喜好相适的可寻址广告。然而，如果仅基于收看者的喜好来选择显示的可寻址广告，则有可能例如选择了不适合于包含替换对象的CM在内的节目的内容或节目的赞助商的可寻址广告。
因此，本实施方式提供一种适合于包含替换为可寻址广告的广告在内的节目的内容并选择可寻址广告来进行显示的广播信号接收装置、广播信号接收方法。
用于解决课题的方案
本发明的实施方式的广播信号接收装置接收通过广播信号传送来的节目，并经由网络与一个或多个服务器连接，其中，广播信号接收装置具备：节目属性获取部，其获取所述节目和被插入在所述节目的播放时段的第一广告的属性信息即第一属性信息；替换广告获取部，其从所述服务器获取并保存替换所述第一广告而进行显示的作为候补的第二广告，并获取保存了的所述第二广告的属性信息即第二属性信息；判定部，其使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告从替换的候补中排除在外的判定。
本发明的实施方式的广播信号收发系统具备通过广播信号发送节目的广播信号发送装置和接收通过所述广播信号传送来的节目并经由网络与一个或多个服务器连接的广播信号接收装置，其中，
所述广播信号发送装置具备发送机构，该发送机构发送包含影像流、语音流在内的所述广播信号，
所述广播信号接收装置具备：
节目属性获取部，其获取所述节目和被插入在所述节目的广播时段的第一广告的属性信息即第一属性信息；
替换广告获取部，其从所述服务器获取并保存替换所述第一广告而进行显示的作为候补的第二广告，并获取保存了的所述第二广告的属性信息即第二属性信息；及
判定部，其使用所述第一属性信息和所述第二属性信息，进行是否将所 述第二广告从替换的候补中排除在外的判定。
本发明的实施方式的除外CM判定系统具备第一服务器、第二服务器及接收通过广播信号传送来的节目并经由网络与所述第一服务器、所述第二服务器连接的广播信号接收装置，其中，
所述广播信号接收装置具备控制机构，该控制机构进行如下控制：经由所述网络与所述第一服务器及所述第二服务器连接，从所述第二服务器获取取代被插入在所述节目的播放时段的第一广告而替换并显示的作为候补的第二广告，
所述第二服务器具备发布部，该发布部经由所述网络向所述广播信号接收装置发布具有第二广播时间长度的第二广告，
所述第一服务器具备：
节目属性获取部，其经由所述网络从所述广播信号接收装置获取所述节目和被插入在所述节目的播放时段的第一广告的属性信息即第一属性信息；
替换广告获取部，其从所述广播信号接收装置获取所述第二广告的属性信息即第二属性信息；及
判定部，其使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告从替换的候补中排除在外的判定。
附图说明
图1是表示包含本发明的实施方式的除外CM判定装置的可寻址广告系统的构成例的图；
图2是概略性地表示广播电台(广播信号发送装置)的构成例的图；
图3是概略性地表示包含本发明的实施方式的除外CM判定装置的广播信号接收装置(机构)140的结构的图；
图4A是表示本发明的实施方式的除外CM判定装置的结构的一例的图；
图4B是基于节目的属性信息的具体例和可寻址广告的属性信息的具体例而概略性地表示本发明的实施方式的除外CM判定装置的处理的图；
图4C是表示本发明的实施方式的除外CM判定装置330的处理流程的一例的图；
图5是表示本发明的实施方式的除外CM判定装置330的处理流程的、使用了除外度和含有度时的例子的图。
附图标记说明
100…广播电台(广播信号发送装置)，120…CM发布用服务器，121…管理服务器，140…广播信号接收装置，160…记录介质。
具体实施方式
以下，参照附图，说明实施方式。
图1是表示包含本发明的实施方式的除外CM判定装置的可寻址广告系统的构成例的图。
可寻址广告系统包括广播电台(广播信号发送装置)100、广播信号接收装置140、CM发布用服务器120、管理服务器121。广播信号接收装置140接收广播电台(广播信号发送装置)100广播的节目，并且包含本发明的实施方式的除外CM判定装置。广播电台100及广播信号接收装置140经由网络130而与CM发布用服务器120及管理服务器121连接。
广播电台100是编辑节目，并将编辑后的节目通过广播信号向广播信号接收装置140广播的电台。广播电台100也称为广播信号发送装置。
广播电台100具有对广告公司110制作的CM进行保存、管理的CM管理服务器101。广播电台100将保存于CM管理服务器101的CM(Commercial Message：商业广告讯息)插入并编辑到播放的节目的中途而作为一系列的影像流及语音流，通过广播信号向广播信号接收装置140广播(发送)。需要说明的是，广告公司110例如通过来自基于合同的广告主(向广告公司委托制作广告的委托方)111的委托来制作广告，并将制作的CM向广播电台100的CM管理服务器101登记。
另外，广播电台100还具有与网络130连接的功能，经由网络130与CM 发布用服务器120及管理服务器121连接。
CM发布用服务器120是存储从经由网络130连接的CM管理服务器101传送来的可寻址广告(替换CM)，并根据来自广播信号接收装置140的要求而将存储的可寻址广告(替换CM)发布的服务器。而且，如使用图4B说明那样，CM发布用服务器120也对作为发布的可寻址广告的属性信息的CM属性信息、除外节目属性信息、除外CM属性信息进行发布。
管理服务器121是用于提供与广播信号接收装置140接收的节目关联的附加服务的服务器。管理服务器121提供的附加服务例如是下面这种服务：对于通过广播信号接收装置140收看某节目的用户而言，向广播信号接收装置140提供用来将插入在节目中途的CM置换为可寻址广告(替换CM)并向广播信号接收装置140提供的、能够置换为可寻址广告(替换CM)的CM的时间框。或者，如使用图4B说明那样，可以是将广播电台1广播的节目的节目属性信息向广播信号接收装置140提供的服务。管理服务器121向广播信号接收装置140提供的能够置换为可寻址广告(替换CM)的CM的时间框(时段)基于从广播电台100的CM管理服务器101传送来的可寻址CM段(播放广告的时间段)信息。
另外，管理服务器121也具有收集广播信号接收装置140的收看历史的功能。广播信号接收装置140将在节目中途插入的CM置换为可寻址广告(替换CM)的实绩包含在收看历史之中进行发送。
广播信号接收装置140是接收从广播电台100通过广播信号广播的节目的接收装置。而且，广播信号接收装置140具有与网络130连接的功能，并经由网络130与CM发布用服务器120连接。广播信号接收装置140将从CM发布用服务器120发布的可寻址广告(替换CM)保存在进行管理的记录介质160中。
此外，广播信号接收装置140为了接收与播放的节目相关的附加服务而通过广播信号接收装置140的例如功能设定画面而能够设定与管理服务器121的连接。例如通过用户操作广播信号接收装置140的功能设定画面，能够将 与管理服务器121的连接所需的信息即例如广播信号接收装置140的固有信息(也称为设备ID)、使用广播信号接收装置140的用户的世代状况(构成世代的人的性别或年龄带)等向管理服务器121登记。由此，管理服务器121通过例如广播信号接收装置140的设备ID能够唯一地辨别1台1台的广播信号接收装置140。
这样，广播信号接收装置140通过功能设定画面来登记与管理服务器121的连接所需的信息，由此能够从管理服务器121接收与通过广播信号接收的节目关联的各种附加服务。
此外，广播信号接收装置140包含本发明的实施方式的除外CM判定装置。广播信号接收装置140具有按照除外CM判定装置输出的判定结果而从保存于记录介质160的可寻址广告(替换CM)之中选择最佳的可寻址广告(替换CM)来显示于显示画面的功能。广播信号接收装置140将选择的最佳的可寻址广告(替换CM)适用于能够置换为从管理服务器121传送来的可寻址广告(替换CM)的CM的时间框进行显示，由此能够向收看节目的收看者提供最佳的可寻址广告(替换CM)。
图2是概略性地表示广播电台(广播信号发送装置)100的构成例的图。广播电台(广播信号发送装置)100将插入存储于CM管理服务器101的CM而编辑后的节目的影像数据、语音数据等进行符号化(也称为编码)并作为广播信号送出。
数据广播编码器210具有对与编辑后的节目关联的数据广播的数据进行符号化的功能。数据广播编码器210对数据广播的数据进行符号化。
影像编码器211具有对编辑后的节目的影像数据进行符号化的功能。影像编码器211对编辑后的节目的影像数据进行符号化。
语音编码器212具有对编辑后的节目的语音数据进行符号化的功能。语音编码器212对编辑后的节目的语音数据进行符号化。
字幕编码器213具有对编辑后的节目的字幕数据进行符号化的功能。字幕编码器213对编辑后的节目的字幕数据进行符号化。
控制信息生成机构214具有生成TLV包及MMT的控制信息的功能。TLV包的控制信息是与IP包的复用相关的控制信息(也称为TLV-SI)，提供选台用的信息或IP地址和服务的对应信息。而且，MMT的控制信息是与MMT的数据包的结构或广播服务关联的控制信息(也称为MMT-SI)。图4B中说明的节目属性信息也包含在MMT-SI中。控制信息生成机构214生成包含与语音编码器212、影像编码器211的编码对象的节目相关的控制信息在内的TLV包及MMT的控制信息的信号。
扰频器215具有与CAS模块216协作而对从语音编码器212输出的符号化后的语音数据、从影像编码器211输出的符号化后的影像数据进行扰频的功能。
CAS模块216是生成扰频器215进行扰频时使用的密钥的模块。
复用器(复用机构)217具有的功能是，将数据广播编码器210进行符号化而生成的数据广播流、影像编码器211对影像数据进行符号化而生成的影像流、语音编码器212对语音数据进行符号化而生成的语音流、字幕编码器213对字幕数据进行符号化而生成的字幕流及由控制信息生成机构214生成的控制信息以MMT·TLV方式进行复用。复用器(复用机构)217生成将语音流、影像流、TLV包及MMT的控制信息进行了复用化的TLV流。
发送机构218具有将由TLV流构成的广播信号作为广播波送出的功能。发送机构218对复用器217生成的TLV流进行16APSK等的调制或纠错编码等的传输路径符号化处理并作为广播波送出。
图3是概略性地表示包含本发明的实施方式的除外CM判定装置在内的广播信号接收装置(机构)140的结构的图。
广播信号接收装置140包括作为接收广播信号的接收功能的基本功能341和控制机构342。
基本功能341包括广播调谐器301、解复用器302、解扰器303、CAS模块304、数据广播引擎305、影像解码器306、语音解码器307、字幕解码器308、控制信息解析机构309、GUI320、合成器326。
调谐器301具有接收通过广播波传送来的广播信号(TLV流)的功能。由调谐器301接收到的广播信号被输入到解复用器302。
解复用器302具有将复用化的TLV流分离成数据广播流、影像流、语音流、字幕流、控制信息的功能。解复用器302将分离的数据广播流、影像流、语音流、数据广播流、字幕流向解扰器303输入，将作为控制信息的SI信号向控制信息解析机构309输入。
解扰器303具有与CAS模块304协作而对输入的数据广播流、影像流、语音流、字幕流进行解扰的功能。解扰器303将解扰后的数据广播流向数据广播引擎305输入，将影像流向影像解码器306输入，将语音流向语音解码器307输入，将字幕流向字幕解码器308输入。
CAS模块304具有生成在解扰器303解扰时使用的密钥的功能。
数据广播引擎305具有进行输入的数据广播流的接收处理的功能。数据广播引擎305将接收到的数据广播流转换成在显示机构350显示的数据并向合成器326传送。传送到合成器326的数据广播用的数据与影像数据等合成，在显示机构350显示。
影像解码器306具有对输入的影像流进行译码(解码)的功能。影像解码器306对影像流进行译码并生成在显示机构350显示的信号。
语音解码器307具有对输入的语音流进行译码的功能。语音解码器307对语音流进行译码并生成向扬声器351输出的信号。
字幕解码器308对字幕流进行译码，并生成在显示机构350显示的信号。
译码后的影像信号、字幕信号及数据广播用信号由合成器326合成并向显示机构350输出。而且，译码后的语音信号向扬声器351输出。
控制信息解析机构309进行作为广播信号的控制信息的SI信号的解析。控制信息解析机构309当进行SI信号的解析时，将其解析结果向控制机构342传送。
控制机构342进行广播信号接收装置140的整体性的动作的控制。而且，控制机构342在内部具有本发明的实施方式的除外CM判定装置330，并进行 除外CM判定装置330的控制。而且，控制机构342也进行作为与网络130的I/F的网络I/F331及作为与外部设备的连接I/F的外部输入I/F332的控制。
另外，控制机构342也进行如下的控制，按照除外CM判定装置330输出的判定结果，从保存于记录介质160的可寻址广告(替换CM)之中选择对于广播信号接收装置140的收看者最佳的可寻址广告(替换CM)，将能够置换为可寻址广告(替换CM)的时间框的CM置换为选择的可寻址广告(替换CM)并显示。
除外CM判定装置330是如下这样的装置，在将向某节目插入的广告置换为可寻址广告的情况下，将被插入替换的广告的节目的内容及替换的广告的内容与作为替换的候补的可寻址广告的内容进行比较，判定是否应从替换候补将替换的候补的可寻址广告排除在外。
除外CM判定装置330的结构如图4A所示。而且，除外CM判定装置330的动作或除外CM判定装置330进行的处理的概要如图4B所示。而且，除外CM判定装置的处理流程如图4C所示。
图4A是表示本发明的实施方式的除外CM判定装置330的结构的一例的图。CM判定装置330包括广播节目属性获取部401、用户喜好CM列表获取部402、用户喜好CM获取部403、除外CM判定部404。
广播节目属性信息获取部401进行如下处理，针对广播信号接收装置140接收到的节目，获取被替换为可寻址广告的广告及包含该广告的节目的属性信息。
用户喜好CM列表获取部402进行获取在除外CM判定装置330存储的用户喜好CM列表的处理。
用户喜好CM列表是与广播信号接收装置140的收看者即各用户的喜好相适的可寻址广告的列表。各用户的喜好的信息例如是根据通过广播信号接收装置140的功能设定画面登记的广播信号接收装置140的各用户的属性信息、收看历史等而解析并存储的信息。广播信号接收装置140将基于喜好的信息而作成的用户喜好CM列表保存于保存区域(未图示)。
用户喜好CM获取部403除了接收CM发布用服务器120发布的可寻址广告而保存于记录介质160的处理之外，还进行从记录介质160取出在用户喜好CM列表登记的可寻址广告中的、由除外CM判定部404指示的可寻址广告的属性并向除外CM判定部输入的处理。
除外CM判定部404进行如下的判定处理，使用控制除外CM判定装置330整体并从广播节目属性获取部401获取的节目的属性信息和从用户喜好CM获取部403获取的可寻址广告的属性，判定是否将对应的可寻址广告从替换的候补中排除在外。
图4B是基于节目的属性信息的具体例和可寻址广告的属性信息的具体例而概略性地表示本发明的实施方式的除外CM判定装置的处理的图。
广播信号接收装置140接收节目信息、内置CM信息、除外CM信息作为节目的属性信息。这些节目属性信息作为广播波所包含的控制信息即SI信号被传送。广播信号接收装置140通过控制信息解析机构309对接收到的SI信号进行解析，将提取出的节目属性信息存储于控制机构342的保存区域(未图示)。或者，广播信号接收装置140可以将从管理服务器121提供的节目属性信息作为管理服务器121提供的附加服务之一而存储于控制机构342的保存区域(未图示)。
节目信息是节目的信息。节目的信息例如是成为节目的对象的年龄、性别、居住地域、住址等成为对象的收看者的人口统计学属性信息，或者表示节目的内容的关键字、种类、广播地域等广播或发布的节目其本身的信息。
内置CM信息是在节目的中途被插入的CM的信息。内置CM信息是内置CM的赞助商名、种类、商品名等表示可寻址广告的内容的关键字等可寻址广告其本身的信息，或成为可寻址广告的对象的年龄、性别、地域、住址等成为对象的收看者的人口统计学属性信息。
除外CM信息是在通过可寻址广告替换向节目的中途插入的CM的情况下，作为替换的候补而希望排除在外的可寻址广告的信息。除外CM信息是希望排除在外的CM的赞助商名、种类、商品名等表示可寻址广告的内容的 关键字等可寻址广告其本身的信息，或者成为可寻址广告的对象的年龄、性别、地域、住址等成为对象的收看者的人口统计学属性信息。
另外，广播信号装置140接收CM属性信息、除外节目属性信息、除外CM属性信息作为可寻址广告的属性信息。上述的可寻址广告属性信息从CM发布用服务器120发布，存储于广播信号接收装置140的控制机构342的保存区域(未图示)。
CM属性信息是可寻址广告的信息。可寻址广告的信息例如是可寻址广告的赞助商名、种类、商品名等表示可寻址广告的内容的关键字等可寻址广告其本身的信息，或者成为可寻址广告的对象的年龄、性别、地域、住址等成为对象的收看者的人口统计学属性信息。
除外节目属性信息是在将向节目的中途插入的CM替换为可寻址广告的情况下，不希望替换为可寻址广告的节目的信息。不希望替换为可寻址广告的节目的信息例如是成为节目的对象的年龄、性别、居住地域、住址等成为对象的收看者的人口统计学属性信息，或者表示节目的内容的关键字、种类、广播地域等广播或发布的节目其本身的信息。
除外CM属性信息是在通过可寻址广告替换向节目的中途插入的CM的情况下，作为替换候补而希望排除在外的可寻址广告的信息。希望排除在外的可寻址广告的信息是希望排除在外的可寻址广告的赞助商名、种类、商品名等表示可寻址广告的内容的关键字等可寻址广告其本身的信息，或者成为可寻址广告的对象的年龄、性别、地域、住址等成为对象的收看者的人口统计学属性信息。
按照除外CM判定部404的指示，通过广播节目属性获取部401从保存区域(未图示)获取节目属性信息并向除外CM判定部404传送节目属性信息。而且，按照除外CM判定部404的指示通过用户喜好CM获取部403从保存区域(未图示)获取可寻址广告属性信息并向除外CM判定部404传送可寻址广告属性信息。
除外CM判定部404使用获取到的节目的属性信息所包含的节目信息、 内置CM信息、除外CM信息、及可寻址广告的属性信息所包含的CM属性信息、除外节目属性信息、除外CM属性信息，进行如下判断：具有通过用户喜好CM获取部403获取的属性的可寻址广告是否适合于取代具有通过广播节目属性获取部401获取的属性的广播节目所包含的CM而替换显示。
在判断的结果是适合于取代广播节目所包含的CM而替换显示的情况下，除外CM判定部404从记录介质160获取判定对象的可寻址广告，替换为判定对象的节目所包含的CM而显示于显示机构350。
在判断的结果是不适合于取代广播节目所包含的CM而替换显示的情况下，除外CM判定部404不将判定对象的可寻址广告替换为判定对象的节目所包含的CM。在该情况下，将判定对象的节目所包含的CM原封不动显示于显示机构350。
图4C是表示本发明的实施方式的除外CM判定装置330的处理流程的一例的图。
除外CM判定装置330可以在任意的时机实施除外CM判定处理，但是期望在判定对象的节目被广播之前进行。
除外CM判定部404当开始除外CM判定处理时(S450)，经由广播节目属性获取部401获取节目属性信息，并经由用户喜好CM获取部403获取在用户喜好CM列表记载的1个可寻址广告的属性信息(S451)。
除外CM判定部404使用获取到的节目属性信息所包含的节目信息、内置CM信息、除外CM信息、获取到的可寻址广告属性信息所包含的CM属性信息、除外节目属性信息、除外CM属性信息进行除外判定。
首先判定除外节目属性信息是否包含于节目信息(S452)。
在判定的结果是包含的情况下(S452为“是”)，除外CM判定部404将判定对象的可寻址广告从替换的候补中排除在外(S453)，结束处理(S470)。
在判定的结果是不包含的情况下(S452为“否”)，除外CM判定部404判定除外CM属性信息是否包含于内置CM信息。
在判定的结果是包含的情况下(S454为“是”)，除外CM判定部404 将判定对象的可寻址广告从替换的候补中排除在外(S453)，结束处理(S470)。
在判定的结果是不包含的情况下(S454为“否”)，除外CM判定部404判定除外CM信息是否包含于CM属性信息。
在判定的结果是包含的情况下(S455为“是”)，除外CM判定部404将判定对象的可寻址广告从替换的候补中排除在外(S453)，结束处理(S470)。
在判定的结果是不包含的情况下(S454为“否”)，除外CM判定部404直接结束处理(S470)。
除外CM判定部404当判定对象的可寻址广告的判定结束时，经由用户喜好CM获取部403获取在用户喜好CM列表记载的下一可寻址广告的属性信息，进行S451～S470的处理。以后，除外CM判定部404对于在用户喜好CM列表记载的全部的可寻址广告进行判定处理。
由此，除外CM判定装置330能够进行是将判定对象的可寻址广告设为替换的候补还是从替换的候补中排除在外的判定。
图4C的处理的例子是将节目属性信息和可寻址广告属性信息通过S452、S454、S455的判定处理中的任一个处理进行判定的例子，但是在进行判定时可以使用多个信息。
例如对于节目属性信息的节目信息、内置CM信息、除外CM信息及可寻址广告属性信息的CM属性信息、除外节目属性信息、除外CM属性信息分别设定除外度Ei(i＝1～n，n为全属性信息的个数)，在使用设定的除外度和预先确定的含有度而算出的判定值超过预先确定的阈值的情况下，可以将判定对象的可寻址广告从替换的候补中排除在外。
图5是表示本发明的实施方式的除外CM判定装置330的处理流程的、使用了除外度和含有度时的例子的图。
除外CM判定部404进行如下判定处理，使用从广播节目属性获取部401获取的节目的属性信息(S501)和从用户喜好CM获取部403获取的可寻址广告的属性信息(S502)，判定是否将对应的可寻址广告从替换的候补排除在外(S503)。
判定处理将对于节目属性信息的节目信息、内置CM信息、除外CM信息及可寻址广告属性信息的CM属性信息、除外节目属性信息、除外CM属性信息分别算出除外度Ei与含有度M相乘后的平均作为判定值，与阈值进行比较(S504)。
在比较的结果是比阈值小的情况下(S503为“是”)，将判定对象的可寻址广告从替换的候补中排除在外(S504)，结束处理(S520)。
在比较的结果是为阈值以上的情况下(S503为“否”)，判定对象的可寻址广告直接结束处理(S520)。
如以上所述，本发明的实施方式的除外CM判定装置330使用播放的节目的节目属性信息和对于播放的节目的被插入的CM进行替换的作为候补的可寻址广告属性信息，能够进行是否将对应的可寻址广告从替换候补排除在外的判定。
由此，本发明的实施方式的除外CM判定装置330能够选择并显示不仅适合于用户的喜好而且也适合于被替换为可寻址广告的广告或包含该广告的节目的内容的可寻址广告。因此，包含本发明的实施方式的除外CM判定装置330的广播信号接收装置能够显示比以往更适合于用户的可寻址广告。
虽然使用附图说明了本发明的实施方式的除外CM判定装置330及包含除外CM判定装置330的可寻址广告系统的例子，但是没有限定于上述的例子。
在图1所示的可寻址广告系统的构成例中，以广播电台(广播信号发送装置)100发送以MMT·TLV方式被复用的广播波，广播信号接收装置140接收以MMT·TLV方式被复用的广播波的情况为例进行了说明，但是广播波可以是以MPEG-2方式被复用的广播波。或者还在图1所示的可寻址广告系统的构成例中，广播电台(广播信号发送装置)100可以经由网络130将节目内容向广播信号接收装置140发布。
另外，本发明的实施方式的除外CM判定装置330也可以对于在广播信号接收装置140中录像的节目进行处理。
另外，在图1所示的可寻址广告系统的构成例中，是仅包含1个广播信号接收装置140的例子，但也可以包含多个。这种情况下，管理服务器121使用各个广播信号接收装置140分别具有的设备ID，能够对存在多个的广播信号接收装置140进行识别、管理。
另外，将本发明的实施方式的除外CM判定装置330包含于广播信号接收装置140进行了说明，但是可以处于与广播信号接收装置140能够通信且通过其设备ID能够识别各个广播信号接收装置140的其他装置之中。该其他装置例如可以是管理服务器121。
在除外CM判定装置330处于其他装置之中的情况下，处于其他装置之中的除外CM判定装置330的用户喜好CM获取部403只要经由网络130获取可寻址广告属性信息即可。另外，除外CM判定部404只要经由网络130将判定结果向广播信号接收装置140发送即可。
虽然说明了本发明的若干的实施方式，但是这些实施方式是作为例子而提示的方式，没有限定发明的范围。这些新的实施方式能够以其他的各种方式实施，在不脱离发明的主旨的范围内，能够进行各种省略、置换、变更。这些实施方式或其变形包含于发明的范围或主旨，并包含于权利要求书记载的发明及其等同的范围。此外，在权利要求项的各构成要素中，将构成要素分割表现的情况、或将多个一并表现的情况、或将它们组合表现的情况也是本发明的范畴。而且将权利要求项表现作为控制逻辑的情况、表现作为包含使计算机执行的指令的程序的情况、及表现作为记载有前述指令的计算机可读的记录介质的情况下，也适用本发明的装置。而且，关于使用的名称或用语也没有限定，即便是其他的表现只要实质上为同一内容、相同意旨，就包含于本发明。

Claims (12)

  1. 一种广播信号接收装置，其接收通过广播信号传送来的节目，并经由网络与一个或多个服务器连接，其中，所述广播信号接收装置包括：
    节目属性获取部，其获取所述节目和被插入在所述节目的播放时段的第一广告的第一属性信息；
    替换广告获取部，其从所述一个或多个服务器获取并保存替换所述第一广告而进行显示的作为候补的第二广告，并获取保存的所述第二广告的第二属性信息；及
    判定部，其使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告从替换的候补中排除在外的判定。
  2. 根据权利要求1所述的广播信号接收装置，其中，
    所述第一属性信息至少包含人口统计学属性、表示所述节目的内容的关键字、种类及广播地域中的任一个，该人口统计学属性至少包含成为所述节目的对象的收看者的年龄、性别、居住地域、住址中的任一个。
  3. 根据权利要求1所述的广播信号接收装置，其中，
    所述第二属性信息至少包含人口统计学属性、所述第二广告的赞助商名、种类及商品名中的任一个，该人口统计学属性至少包含成为所述第二广告的对象的收看者的年龄、性别、居住地域、住址中的任一个。
  4. 一种广播信号接收方法，其是接收通过广播信号传送来的节目并经由网络与一个或多个服务器连接的广播信号接收装置中的广播信号接收方法，其中，
    获取所述节目和被插入在所述节目的广播时段的第一广告的第一属性信息，
    从所述一个或多个服务器获取并保存替换所述第一广告而进行显示的作为候补的第二广告，并获取保存的所述第二广告的第二属性信息，
    使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告 从替换的候补中排除在外的判定。
  5. 一种广播信号收发系统，其具备通过广播信号发送节目的广播信号发送装置和接收通过所述广播信号传送来的节目并经由网络与一个或多个服务器连接的广播信号接收装置，其中，
    所述广播信号发送装置包括发送机构，该发送机构发送包含影像流、语音流在内的所述广播信号，
    所述广播信号接收装置包括：
    节目属性获取部，其获取所述节目和被插入在所述节目的播放时段的第一广告的第一属性信息；
    替换广告获取部，其从所述一个或多个服务器获取并保存替换所述第一广告而进行显示的作为候补的第二广告，并获取保存的所述第二广告的第二属性信息；及
    判定部，其使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告从替换的候补中排除在外的判定。
  6. 根据权利要求5所述的广播信号收发系统，其中，
    所述第一属性信息至少包含人口统计学属性、表示所述节目的内容的关键字、种类及广播地域中的任一个，该人口统计学属性至少包含成为所述节目的对象的收看者的年龄、性别、居住地域、住址中的任一个。
  7. 根据权利要求5所述的广播信号收发系统，其中，
    所述第二属性信息至少包含人口统计学属性、所述第二广告的赞助商名、种类及商品名中的任一个，该人口统计学属性至少包含成为所述第二广告的对象的收看者的年龄、性别、居住地域、住址中的任一个。
  8. 一种广播信号收发方法，其是广播信号收发系统中的广播信号接收方法，该广播信号收发系统具备通过广播信号发送节目的广播信号发送装置和接收通过所述广播信号传送来的节目并经由网络与一个或多个服务器连接的广播信号接收装置，其中，
    所述广播信号发送装置发送包含影像流、语音流在内的所述广播信号，
    所述广播信号接收装置进行如下处理：
    获取所述节目和被插入在所述节目的广播时段的第一广告的第一属性信息；
    从所述一个或多个服务器获取并保存替换所述第一广告而进行显示的作为候补的第二广告，并获取保存的所述第二广告的第二属性信息；
    使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告从替换的候补中排除在外的判定。
  9. 一种判定系统，其具备第一服务器、第二服务器及接收通过广播信号发送来的节目并经由网络与所述第一服务器、所述第二服务器连接的广播信号接收装置，其中，
    所述广播信号接收装置包括控制机构，该控制机构进行如下控制：经由所述网络与所述第一服务器及所述第二服务器连接，从所述第二服务器获取取代被插入在所述节目的播放时段的第一广告而替换并显示的作为候补的第二广告，
    所述第二服务器包括发布部，该发布部经由网络向所述广播信号接收装置发布具有第二广播时间长度的第二广告，
    所述第一服务器包括：
    节目属性获取部，其经由所述网络从所述广播信号接收装置获取所述节目和被插入在所述节目的播放时段的第一广告的第一属性信息；
    替换广告获取部，其从所述广播信号接收装置获取所述第二广告的第二属性信息；及
    判定部，其使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告从替换的候补中排除在外的判定。
  10. 根据权利要求9所述的判定系统，其中，
    所述第一属性信息至少包含人口统计学属性、表示所述节目的内容的关键字、种类及广播地域中的任一个，该人口统计学属性至少包含成为所述节目的对象的收看者的年龄、性别、居住地域、住址中的任一个。
  11. 根据权利要求9所述的判定系统，其中，
    所述第二属性信息至少包含人口统计学属性、所述第二广告的赞助商名、种类及商品名中的任一个，该人口统计学属性至少包含成为所述第二广告的对象的收看者的年龄、性别、居住地域、住址中的任一个。
  12. 一种判定方法，其是判定系统中的判定方法，该判定系统包括第一服务器、第二服务器及接收通过广播信号传送来的节目并经由网络与所述第一服务器、所述第二服务器连接的广播信号接收装置，其中，
    所述广播信号接收装置经由所述网络与所述第一服务器及所述第二服务器连接，从所述第二服务器获取取代被插入在所述节目的播放时段的第一广告而替换并显示的作为候补的第二广告，
    所述第二服务器经由所述网络向所述广播信号接收装置发布具有第二广播时间长度的第二广告，
    所述第一服务器进行如下处理：经由所述网络从所述广播信号接收装置获取所述节目和被插入在所述节目的播放时段的第一广告的第一属性信息；
    从所述广播信号接收装置获取所述第二广告的第二属性信息；
    使用所述第一属性信息和所述第二属性信息，进行是否将所述第二广告从替换的候补中排除在外的判定。
PCT/CN2019/127231 2018-12-20 2019-12-20 广播信号接收装置及广播信号接收方法、广播信号收发系统及广播信号收发方法、以及判定系统及判定方法 WO2020125788A1 (zh)

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