WO2017037890A1 - Appareil et procédé de gestion, support d'enregistrement non transitoire ainsi que programme - Google Patents

Appareil et procédé de gestion, support d'enregistrement non transitoire ainsi que programme Download PDF

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Publication number
WO2017037890A1
WO2017037890A1 PCT/JP2015/074942 JP2015074942W WO2017037890A1 WO 2017037890 A1 WO2017037890 A1 WO 2017037890A1 JP 2015074942 W JP2015074942 W JP 2015074942W WO 2017037890 A1 WO2017037890 A1 WO 2017037890A1
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WO
WIPO (PCT)
Prior art keywords
information
history information
sales
customer
purchase
Prior art date
Application number
PCT/JP2015/074942
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English (en)
Japanese (ja)
Inventor
拓也 槌谷
Original Assignee
楽天株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 楽天株式会社 filed Critical 楽天株式会社
Priority to PCT/JP2015/074942 priority Critical patent/WO2017037890A1/fr
Priority to JP2016546114A priority patent/JP5996154B1/ja
Publication of WO2017037890A1 publication Critical patent/WO2017037890A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a management device, a management method, a non-transitory recording medium, and a program.
  • each store creates and publishes a sales page for each product, and a customer can purchase a desired product through this sales page.
  • Patent Document 1 adjusts the price so that purchase at an earlier stage (or within a predetermined period after the customer accesses the electronic market) is advantageous to the customer, thereby purchasing the product of the customer. Is to promote.
  • Patent Document 1 only discloses that different sales conditions (such as a sales price and a shipping cost) are applied to a customer depending on the access history. Patent Document 1 does not disclose any technique for determining whether or not the applied sales conditions are appropriate.
  • the present invention has been made in view of such problems, and the object of the present invention is to realize more effective and accurate product proposals to customers with simpler work.
  • a management device for managing an electronic market in which a plurality of dealers open stores via a network, An extraction unit for extracting identification information of a product purchased by the customer in the past, purchase price, and history information indicating a purchase source by matching an email received by the customer with a pattern; A search unit for searching for a store that sells the product associated with the identification information included in the first history information among the extracted history information at the cheapest selling price, The sales information including the searched dealer and the sales price by the dealer and the first history information are presented to the customer, and the sales price included in the sales information is included in the first history information.
  • Presenting unit that emphasizes the sales information with respect to the first history information and presents it to the customer if the purchase price is less than
  • the history information extracted by the extraction unit from the e-mail received by the customer after the presentation unit emphasizes the sales information and includes product identification information common to the first history information
  • a warning part is provided to warn that the pattern should be checked.
  • the management device is A recording unit that records a database in which product codes of products in the external electronic market are associated with identification information of the products in the electronic market;
  • the extraction unit refers to the database when the customer acquires the product code of the product purchased in the external electronic market by matching the email with the pattern, and adds the acquired product code to the acquired product code. Get the associated identification information
  • the warning unit warns by presenting the acquired identification information; It may be a thing.
  • the extraction unit includes: If the purchase source obtained by matching the e-mail with the pattern is a store in the electronic market, obtain identification information from the description of the e-mail, If the purchase source obtained by matching the email with the pattern is not a store in the electronic market, the product name described in the email is a keyword on the website operated by the purchase source. To obtain a purchase page by searching as, search the electronic market for a control page most similar to the purchase page, and obtain identification information from the description of the control page, It may be a thing.
  • the warning unit If the purchase price included in the acquired second history information exceeds the sales price included in the emphasized sales information, the warning unit describes the control page in the store associated with the control page. Warn you that you should check It may be a thing.
  • the warning unit warns a store included in the emphasized sales information. , It may be a thing.
  • a management method includes: A management method by a management device that manages an electronic market in which a plurality of dealers open stores via a network, An extraction step of extracting identification information of a product purchased by the customer in the past, purchase price, and history information indicating a purchase source by matching an email received by the customer with a pattern; A search step of searching for a store that sells the product associated with the identification information included in the first history information among the extracted history information at the cheapest selling price; The sales information including the searched dealer and the sales price by the dealer and the first history information are presented to the customer, and the sales price included in the sales information is included in the first history information.
  • a recording medium that records a program executed by a computer that manages an electronic market in which a plurality of dealers open stores via a network,
  • An extraction procedure for extracting the identification information, the purchase price and the history information indicating the purchase source of the product that the customer has purchased in the past by matching the email received by the customer with the pattern
  • a search procedure for searching for a store that sells the product associated with the identification information included in the first history information among the extracted history information at the cheapest selling price;
  • the sales information including the searched dealer and the sales price by the dealer and the first history information are presented to the customer, and the sales price included in the sales information is included in the first history information.
  • a presentation procedure for highlighting the sales information with respect to the first history information and presenting it to the customer The history information extracted in the extraction procedure from the email received by the customer after the sales information is emphasized and presented in the presentation procedure, the history information including product identification information common to the first history information
  • the program that executes the warning procedure that warns that the pattern should be checked is recorded.
  • a program is: A program that is executed by a computer that manages an electronic market in which a plurality of dealers open stores via a network, In the computer, An extraction procedure for extracting the identification information, the purchase price and the history information indicating the purchase source of the product that the customer has purchased in the past by matching the email received by the customer with the pattern; A search procedure for searching for a store that sells the product associated with the identification information included in the first history information among the extracted history information at the cheapest selling price; The sales information including the searched dealer and the sales price by the dealer and the first history information are presented to the customer, and the sales price included in the sales information is included in the first history information.
  • a presentation procedure for highlighting the sales information with respect to the first history information and presenting it to the customer;
  • the history information extracted in the extraction procedure from the email received by the customer after the sales information is emphasized and presented in the presentation procedure, the history information including product identification information common to the first history information
  • a management apparatus 100 is an information processing apparatus that provides a function as an electronic market in which a plurality of stores open stores via the Internet.
  • the management apparatus 100 records data related to a product-related web page (product page) created by a person in charge at a store.
  • product page a product-related web page
  • the management apparatus 100 receives the order and transmits the received order to the store.
  • the management apparatus 100 When the management apparatus 100 accepts an order from the customer, the management apparatus 100 sends an e-mail describing information indicating the contents of the order (order date / time, product name, product identification information, purchase price, purchase source store, etc.) to the customer. Send.
  • the customer can refer to his / her order contents by referring to the transmitted e-mail.
  • the management apparatus 100 has all the functions of an information processing apparatus that provides a general electronic market function.
  • the product identification information is unique data assigned to uniquely identify a product by type in the electronic market.
  • a JAN Japanese Article Number
  • ISBN International Standard Book Number
  • the product identification information is not limited to this, and the electronic market may arbitrarily assign the product type.
  • the management device 100 has a function of proposing purchase of a product to the customer based on the past purchase history.
  • the management device 100 identifies a product that is expected to be purchased again from a past purchase history by the customer, and searches for a dealer that handles the identified product from an electronic market managed by the management device 100.
  • the management apparatus 100 specifies a sales outlet that sells the product at the lowest price from the hit sales outlets.
  • the management apparatus 100 suggests that the customer purchase the product by presenting the identified product and the store to the customer.
  • the management apparatus 100 has a function of acquiring a purchase history from an electronic mail received by a customer as well as a purchase record in an electronic market managed by the management apparatus 100 when proposing purchase of a product to the customer.
  • the management apparatus 100 analyzes the e-mail received by the customer, and acquires information indicating products purchased by the customer in the past and purchase conditions at that time. By doing in this way, the management apparatus 100 can propose the purchase of goods to a customer based on the goods which the customer purchased not only in the electronic market which he manages but another electronic market.
  • customers can receive e-mails.
  • the customer may browse an e-mail received by the web mail service by connecting to the web mail service used by the customer via a web browser activated on the terminal device.
  • the mailer installed in the terminal device which a customer owns downloads an e-mail from a server regularly, and a customer may browse via the mailer of a terminal device.
  • the management apparatus 100 obtains data indicating the contents of the e-mail received by the customer by accessing a web mail service used by the customer.
  • the management device 100 accepts input of information for accessing the webmail service (URL (Uniform Resource Locator) of the webmail service, user ID (IDentifier) for access, password, etc.) from the customer. Record. Based on the input information, the management apparatus 100 acquires an e-mail received by the customer from the web mail service periodically or triggered by any reason. The management device 100 proposes purchase of a product to the customer based on the content of the acquired email.
  • URL Uniform Resource Locator
  • the management device 100 includes an extraction unit 11, a search unit 12, a presentation unit 13, an acquisition unit 14, and a warning unit 15 in terms of functions. Further, the management apparatus 100 can access the e-mail data 21 that is e-mail data received by the customer C.
  • the management apparatus 100 also has pattern data 22 for extracting product data from the e-mail data 21, purchase history data 23 for recording purchase history by the customer C, and a product page necessary for operating the electronic market. Data such as an electronic market DB 24 which is a DB (Data Base) in which data such as these are recorded is recorded.
  • the extraction unit 11 extracts identification information, purchase price, and history information indicating the purchase source of the product that the customer C has purchased in the past by comparing the email received by the customer C with the pattern. Specifically, the extraction unit 11 reads an email received by the customer C from the email data 21 and collates the read email with a pattern recorded in the pattern data 22. The extraction unit 11 records, in the purchase history data 23, information indicating the purchase history of the product by the customer C obtained as a result of the collation (information indicating the purchased product, information indicating the purchase price and the purchase source).
  • the search unit 12 reads product identification information from the history information (purchase history data 23) extracted by the extraction unit 11, and sells the product at the lowest selling price in the electronic market managed by the management device 100. Search for a dealer.
  • the presentation unit 13 presents to the customer C the sales information retrieved by the retrieval unit 12, the sales information including the sales price by the sales store, and the history information used for the search. In particular, the presentation unit 13 compares the purchase price recorded in the history information with the sales price included in the presented sales information, and emphasizes the sales information when the sales price is lower. Present to customer C.
  • the acquisition unit 14 is history information extracted by the extraction unit 11 from an email received by the customer C after the presentation unit 13 emphasizes the sales information and presented to the customer C together with the sales information in the past. History information (second history information) including product identification information common to history information (first history information) is acquired. In other words, the history information acquired by the acquisition unit 14 is information indicating purchase contents by the customer C after the presentation unit 13 presents the sales information to the customer C.
  • the warning unit 15 When the purchase price included in the history information acquired by the acquisition unit 14 exceeds the sales price included in the sales information presented by the presentation unit 13 in an emphasized manner, the warning unit 15 first and second history information The manager M of the electronic market is warned that the pattern checked in the information extraction should be checked.
  • the case where the purchase price included in the history information acquired by the acquisition unit 14 exceeds the sales price included in the sales information emphasized by the presentation unit 13, that is, the sales information presented by the customer C The same product is purchased at a higher price. In such a case, there is a possibility that the purchase history extracted by the extraction unit 11 by collating the e-mail data 21 and the pattern data 22 may be inappropriate. Therefore, the warning unit 15 warns the electronic market manager M that the pattern data 22 is checked by a message or the like.
  • the management apparatus 100 has the functional units described so far, and warns the electronic market manager to check the pattern data 22 when the requirements are satisfied. According to the management apparatus 100, an administrator of the electronic market can acquire an opportunity to improve the pattern data 22 and information for that purpose. Therefore, the manager of the electronic market can realize a more effective and accurate product proposal to the customer C by a simpler operation.
  • the management apparatus 100 includes a control unit 110, a storage device 120, an operation device 130, a display 140, and a network interface 150 as hardware, which are connected via an internal bus 190. It has the structure connected mutually.
  • the control unit 110 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.
  • a CPU Central Processing Unit
  • ROM Read Only Memory
  • RAM Random Access Memory
  • the control unit 110 reads data such as a program from the storage device 120 as necessary, and stores the data in the storage device 120.
  • the storage device 120 includes a storage device such as a hard disk drive or a flash memory, and stores data necessary for the management device 100 to operate.
  • the storage device 120 records, for example, a program to be executed by the control unit 110 or data to be referred to when the control unit 110 executes the program, and provides the control unit 110 with a request from the control unit 110. . Further, the storage device 120 records the data output from the control unit 110 in response to a request from the control unit 110.
  • the operation device 130 includes a keyboard, a mouse, and the like, receives an input operation by an operator (mainly an administrator M), and transmits it to the control unit 110.
  • the display 140 includes a liquid crystal display or the like, and displays information that the management apparatus 100 should present to the operator.
  • the management apparatus 100 includes the operation device 130 and the display 140.
  • the management apparatus 100 may not include the operation device 130 or the display 140 if it can accept an operation input from the operator or present information to the operator via the network interface 150 described later.
  • the network interface 150 connects the management apparatus 100 to a network (not shown).
  • the network interface 150 uses the information received from the control unit 110 via an internal bus 190 described later to the network.
  • the information transmitted to the other device via the network and the information received from the other device via the network is transmitted to the control unit 110 via the internal bus 190.
  • the management device 100 is connected to the terminal device of the customer C via the network, and accepts the operation content transmitted from the terminal device.
  • the management apparatus 100 transmits information to be displayed on the screen (information indicating a product page, information indicating sales information, etc.) to the terminal device of the customer C.
  • the network interface 150 may connect the management apparatus 100 to the network via a cable, for example, or may connect the management apparatus 100 to the network by wireless communication. Whether using a cable or wireless communication, the communication standard is arbitrary.
  • the internal bus 190 relays the exchange of information among the components (the control unit 110, the storage device 120, the operation device 130, the display 140, the network interface 150, etc.) in the management apparatus 100. For example, when the control unit 110 reads necessary data from the storage device 120, the control unit 110 reads data from the storage device 120 via the internal bus 190.
  • the management apparatus 100 has a function provided by a general electronic market management apparatus, for example, a function that allows a customer C to browse a product page via the Internet, and a customer C input.
  • a function of searching for a product page that matches the query and presenting the hit product page to the customer C, a function of receiving an order for purchasing a product from the customer C via the product page, and the like are realized.
  • the management device 100 accepts various requests (a product page reference request, a product purchase application processing request, etc.) transmitted from the customer C terminal device via the Internet.
  • the management device 100 executes the received processing request and transmits information resulting from the processing request to the terminal device of the customer C.
  • the terminal device of customer C receives the information transmitted from management device 100 and presents the information to customer C by displaying the received data on a display device such as a liquid crystal display.
  • the management device 100 can present data to the customer C by transmitting data corresponding to the request from the customer C to the terminal device.
  • the terminal device of customer C is a terminal that can be accessed by customer C, specifically, a smartphone, a PC (Personal Computer), or the like.
  • the storage device 120 records each data shown in FIG. That is, the storage device 120 records e-mail data 21, pattern data 22, purchase history data 23, electronic market DB 24, and the like.
  • the e-mail data 21 is data in which an e-mail received by the customer C is recorded.
  • the management device 100 accesses the web mail service based on information input by the customer C periodically or triggered by an arbitrary reason.
  • the management apparatus 100 downloads e-mail data received by the customer C from the web mail service and records it in the e-mail data 21.
  • the pattern data 22 is data in which a pattern serving as a basis for determining in which part the data described in the e-mail content received by the customer C is data relating to the purchased product is recorded. .
  • the identification information of the product or information indicating the product name, purchase price, purchase source store, etc.
  • Information indicating whether or not is recorded.
  • the extraction unit 11 extracts information about the product purchased by the customer C by collating data indicating the content of the email read from the email data 21 with the pattern recorded in the pattern data 22.
  • the pattern recorded in the pattern data 22 is not limited to the one related to the electronic market managed by the management apparatus 100.
  • the management apparatus 100 extracts a purchase history in the external electronic market from an e-mail as will be described later, the management apparatus 100 records the pattern in the external electronic market in the pattern data 22.
  • the format of the e-mail in which information indicating purchase contents is described is designed by each electronic market, and is different for each electronic market.
  • the management apparatus 100 records a pattern for matching with an e-mail, which is different for each electronic market, in the pattern data 22 in association with information indicating the electronic market. To do.
  • the purchase history data 23 is a record of the purchase history of products in the customer C electronic market. Specifically, the purchase history data 23 records information indicating the purchase date and time of the product purchased by the customer C, the identification number of the purchased product, the purchase price, and the store from which the purchase was made.
  • the extraction unit 11 records, in the purchase history data 23, data indicating the purchase history obtained by matching the e-mail with the pattern.
  • the electronic market DB 24 includes a set of data necessary for the management apparatus 100 to provide an electronic market function.
  • the electronic market DB 24 is a program for functioning as a web server, or data indicating a product page created by a store. And a database containing customer information (name and address, e-mail address, member ID, etc.) and store information (contact phone number, address, responsible person name, etc.).
  • the management apparatus 100 realizes a function as an electronic market by referring to the electronic market DB 24 as necessary.
  • the management apparatus 100 starts the extraction process shown in FIG. 4 periodically or in response to some trigger.
  • the management device 100 acquires data indicating purchase history from the email received by the customer C by the control unit 110 executing each step of the extraction process, and records the data in the storage device 120.
  • the control part 110 implement achieves the function as the extraction part 11 by performing an extraction process.
  • control unit 110 acquires e-mail data (step S11).
  • the control unit 110 reads data recorded in the e-mail data 21 from the storage device 120 and records it in a RAM or the like inside the control unit 110.
  • control unit 110 acquires pattern data (step S12).
  • the control unit 110 reads the data recorded in the pattern data 22 from the storage device 120 and records it in a RAM or the like inside the control unit 110.
  • control unit 110 collates the read e-mail data with the pattern data (step S13).
  • the control unit 110 extracts data indicating the purchase history by analyzing the e-mail data recorded in the RAM or the like according to the pattern data recorded in the RAM or the like.
  • the data indicating the purchase history includes the date and time when the customer C purchased the product, the identification number of the product purchased by the customer C, the purchase price of the product, information indicating the store from which the product was purchased, and the like.
  • control unit 110 records data indicating the purchase history extracted in step S13 in the purchase history data 23 (step S14).
  • step S14 the management apparatus 100 completes the extraction process.
  • the purchase history data 23 records the data shown in FIG. That is, the purchase date and time when the customer C purchased the product, the identification number of the product purchased by the customer C, the purchase price of the product, information indicating the store from which the product was purchased, and the like are recorded in the purchase history data 23.
  • data indicating the name of the purchased product, the number of purchased products, the service used at the same time, and the like may be recorded in the purchase history data 23.
  • the purchase history data 23 is provided with a column (sales information presentation status column) for recording the sales information presentation status.
  • a column sales information presentation status column
  • the management apparatus 100 records information indicating that in the sales information presentation status column. Therefore, the management apparatus 100 does not record data in the sales information presentation status column in the extraction process.
  • the management apparatus 100 starts the sales information presentation process shown in FIG. 6 periodically or in response to some trigger.
  • the management apparatus 100 presents the sales information of the product recommended for purchase and the purchase history at the previous purchase to the customer C when the control unit 110 executes each step of the sales information presentation processing.
  • control unit 110 reads purchase history data (step S21).
  • the control unit 110 reads the data recorded in the purchase history data 23 from the storage device 120 and records it in a RAM or the like inside the control unit 110.
  • control unit 110 searches the electronic market based on the product identification information (step S22).
  • the control unit 110 identifies product identification information included in the purchase history read in step S21.
  • the control unit 110 searches the electronic market managed by the management apparatus 100 using the identified identification information as a key.
  • the control unit 110 acquires information obtained as a search result as sales information.
  • the sales information includes a sales price of the target product, information indicating a store that sells the target product, and the like. By executing this step, the control unit 110 acquires sales information to be presented to the customer C.
  • control unit 110 determines whether or not the sales price included in the sales information acquired in step S22 is less than the purchase price included in the purchase history data 23 acquired in step S21 (step S23). .
  • the control unit 110 compares the purchase price included in the purchase history data with the sales price included in the sales information, and determines whether the sales price is less than the purchase price.
  • the control unit 110 When it is determined that the sales price is less than the purchase price (step S23; YES), the control unit 110 presents the sales information and purchase history to the customer C (step S25). In particular, at this time, the control unit 110 presents the sales information with emphasis on the purchase history.
  • a method for presenting sales information and purchase history to the customer C is arbitrary.
  • the control unit 110 may generate a document file indicating sales information and purchase history in an HTML (HyperText Markup Language) language, and attach it to an e-mail and send it to the customer C.
  • HTML HyperText Markup Language
  • the control unit 110 records the sales information in association with the purchase history (step S26). Specifically, in the purchase history data 23, the control unit 110 records the presented sales information, the presented date and time, and the like in the sales information display status column of the purchase history that is the display target.
  • step S23 when it determines with a sales price not being less than a purchase price in step S23 (step S23; NO), the control part 110 presents sales information and a purchase history to the customer C (step S24), and sales information The presentation process ends.
  • the management apparatus 100 presents the sales information and purchase history to the customer C by executing the sales information presentation process described so far. Thereby, the management apparatus 100 can propose purchase about the goods with which the customer C has an opportunity to purchase again. In addition, when there is a store in the electronic market that can be sold at a price lower than the purchase price at the previous purchase, the management apparatus 100 displays the sales information at the store from the purchase contents at the previous purchase. Is also highlighted. Therefore, it can be effectively advertised to the customer C who sees it.
  • the management apparatus 100 when the management apparatus 100 presents the sales information with emphasis over the purchase history, the management apparatus 100 records the presented sales information and the presented date and time in the purchase history data 23. Therefore, the management apparatus 100 can obtain a material for determining whether or not the presented information is appropriate by comparing the subsequent purchase behavior of the customer C to whom the information is presented with the presented information.
  • the management apparatus 100 starts warning processing shown in FIG. 7 periodically or in response to some trigger.
  • the control unit 110 receives the sales information by the control unit 110 executing each step of the warning process, the customer C purchases the product at a higher price than the presented sales information. Is detected and the manager M of the electronic market is warned.
  • the control unit 110 extracts a combination of the first purchase history and the second purchase history (step S31).
  • the control unit 110 searches the purchase history data 23 and extracts a set of two purchase histories related to the same product.
  • control unit 110 reads out the data (sales information) recorded in the sales information presentation status column of the earlier purchase date (first purchase history) among the extracted purchase histories (step S32).
  • the control unit 110 accesses the sales information presentation status field of the first purchase history, and reads the date and time when the sales information was emphasized and presented, and the presented sales price. If no data is recorded in the sales information presentation status column, it is read as data indicating that no data has been recorded.
  • control unit 110 sets the purchase price of the later purchase date (second purchase history) in the extracted purchase history to the sales information recorded in the sales information presentation status column of the first purchase history. It is determined whether the selling price has been exceeded (step S33). The control unit 110 determines whether or not the purchase price recorded in the second purchase history is higher than the sales price read in step S32.
  • the control unit 110 warns the administrator of the electronic market (step S34). For example, the control unit 110 presents a message indicating that the pattern recorded in the pattern data 22 should be checked to the operator of the management apparatus 100 (electronic market manager M) via the display 140. Alternatively, an e-mail including a warning message is transmitted to the e-mail address recorded as the contact information of the manager M of the electronic market. When the control unit 110 warns the administrator M, the warning process is terminated.
  • control unit 110 ends the warning process as it is.
  • the management apparatus 100 By executing the warning process, the management apparatus 100 detects a case where the customer C has purchased the product at a purchase price higher than the emphasized sales price. In the detected case, it means that the sales price presented by the management apparatus 100 was not an effective proposal for the customer C. When such a case is detected, the management apparatus 100 warns the electronic market manager that the pattern recorded in the pattern data 22 should be checked. When the administrator who has received the warning checks and improves the pattern data 22, the extraction unit 11 extracts a more appropriate purchase history.
  • the warning unit 15 determines whether or not the purchase price of the second purchase history exceeds the sales price of the sales information (step S33). (Step S34).
  • the determination criterion is not limited to this, and for example, a warning may be given when the purchase price of the second purchase history is within a range that satisfies a predetermined criterion in comparison with the sales price. In this case, for example, the warning unit 15 determines whether or not the purchase price of the second purchase history is higher than an amount that is 1.05 times the sales price of the sales information that is a predetermined reference. In addition, any determination criterion is possible.
  • the management apparatus 100 acquires the email received by the customer C from the web mail service used by the customer C.
  • the present invention is not limited to this, and the management apparatus 100 may acquire an email received by the customer C from a mailer installed on a terminal device owned by the customer C.
  • the customer C can make the management apparatus 100 accessible to the received e-mail by introducing a predetermined plug-in or the like into a mailer installed in the terminal apparatus to be used.
  • the management apparatus 100 acquires data indicating the content of the email from the mailer in which the plug-in is introduced, and records the data in the email data 21.
  • the management device 100 warns the electronic market administrator.
  • the object to which the management apparatus 100 warns may be a store that is a sales source described in the sales information presented to the customer C.
  • the description on the product page of the store that is the sales source described in the presented sales information is as follows: This is because there is a possibility that the customer C may have reduced the willingness to purchase.
  • the management apparatus 100 can provide an opportunity for reviewing the product page created by the sales agency as a sales agency. For this reason, as a store that is a sales source, it is possible to further increase the appeal to the customer of the product page.
  • the extraction unit 11 has been described as extracting the purchase history in the electronic market managed by the management apparatus 100 from the e-mail.
  • the present invention is not limited to this, and the extraction unit 11 may extract purchase history of the customer C not only in the electronic market managed by the management apparatus 100 but also in other electronic markets (external electronic market).
  • the management device 100 In order to extract the purchase history in the external electronic market from the e-mail, the management device 100 associates the product code of the product in the external electronic market with the identification information of the product in the electronic market managed by the management device 100
  • a database 25 may be provided.
  • the product identification number in the electronic market managed by the management apparatus 100, the product code of the product in the external electronic market, and information indicating the external electronic market (for example, the external electronic market) URL of the website) is recorded.
  • the extraction unit 11 collates the data read from the e-mail data 21 with the pattern read from the pattern data 22 to acquire the product code of the product purchased by the customer C in the external electronic market, the connection database 25 The acquired product code is converted into a product identification number in the electronic market managed by the management apparatus 100. In this way, the extraction unit 11 acquires an identification number associated with the acquired product code.
  • the extraction unit 11 can also acquire a purchase history in the external electronic market regardless of the connection database 25 described above. For example, the extraction unit 11 obtains the name of the purchased product and the website from which the product is purchased by comparing the data read from the e-mail data 21 with the pattern read from the pattern data 22. To do. In this case, the extraction unit 11 acquires a purchase page by searching for a product name acquired from the e-mail as a keyword on a website operated by the purchaser. Further, the extraction unit 11 searches the electronic market managed by the management apparatus 100 for a reference page that is most similar to the acquired purchase page. The extraction unit 11 acquires identification information from the description of the product page (control page) obtained as a result of the search. By doing in this way, the extraction part 11 can acquire the identification number matched with the acquired merchandise code.
  • the extraction unit 11 acquires the identification number via the comparison page, whether or not the purchase source identified in advance from the e-mail data 21 is a store in the electronic market managed by the management device 100. May be determined. In this case, when the purchase source identified from the email data 21 is a store in the electronic market managed by the management apparatus 100, the extraction unit 11 acquires product identification information from the description in the email. On the other hand, if the purchase source identified from the e-mail data 21 is not a store in the electronic market managed by the management apparatus 100, the identification information is obtained from the description on the comparison page in the electronic market managed by the management apparatus 100 as described above. You may do.
  • the warning unit 15 may include a store on the comparison page as a warning target. This is because there is a possibility that the description on the control page has an improvement point when the customer C purchases the same product from a store that is not the electronic market managed by the management apparatus 100 instead of the store related to the control page. In such a case, the management device 100 provides an opportunity to review the product page created by the store related to the control page, so that the store can further increase the appeal to the customer of the product page. it can.
  • the management apparatus can be realized by using a normal computer system without using a dedicated system.
  • a non-transitory computer such as a flexible disk, CD-ROM (Compact Disk-Read Only Memory), DVD (Digital Versatile Disk), MO (Magnet Optical Disk), etc.
  • a management apparatus that executes the above-described processing may be configured by storing and distributing the program in a readable storage medium and installing it in a computer system.
  • the program may be stored in a disk device or the like included in a server device on the Internet, and may be downloaded onto a computer by being superimposed on a carrier wave, for example.
  • the management apparatus is not limited to one realized by a single unit.
  • a plurality of computers may share the functions of the above-described units, thereby providing each function as one system including the plurality of computers.
  • Extraction unit 12 Search unit 13: Presentation unit 14: Acquisition unit 15: Warning unit 21: Email data 22: Pattern data 23: Purchase history data 24: Electronic market DB 100: management device 110: control unit 120: storage device 130: operation device 140: display 150: network interface 190: internal bus C: customer M: administrator

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Une unité d'extraction (11) compare un courrier électronique reçu par un client (C) avec un modèle de façon à extraire des informations d'historique du client (C). Une unité de recherche (12) recherche un magasin qui vend une marchandise enregistrée dans les informations d'historique extraites (premières informations d'historique) au prix le plus bas. Une unité de présentation (13) présente des informations de vente basées sur un résultat de recherche et sur les premières informations d'historique au client (C), et met en évidence et présente les informations de vente au client (C) lorsqu'un prix de vente compris dans les informations de vente est inférieur à un prix d'achat compris dans les premières informations d'historique. Une unité d'acquisition (14) acquiert des informations d'historique (secondes informations d'historique) qui sont des informations d'historique extraites d'un courrier électronique reçu par le client (C) après la mise en évidence et la présentation des informations de vente correspondantes et qui possèdent en leur sein une marchandise en commun avec celle des premières informations d'historique. Une unité d'avertissement (15) avertit que le modèle doit être vérifié lorsqu'un prix d'achat compris dans les secondes informations d'historique dépasse le prix de vente compris dans les informations de vente mises en évidence.
PCT/JP2015/074942 2015-09-02 2015-09-02 Appareil et procédé de gestion, support d'enregistrement non transitoire ainsi que programme WO2017037890A1 (fr)

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PCT/JP2015/074942 WO2017037890A1 (fr) 2015-09-02 2015-09-02 Appareil et procédé de gestion, support d'enregistrement non transitoire ainsi que programme
JP2016546114A JP5996154B1 (ja) 2015-09-02 2015-09-02 管理装置、管理方法、非一時的な記録媒体、およびプログラム

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Cited By (1)

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JP6954707B1 (ja) * 2021-06-25 2021-10-27 Bhi株式会社 情報処理システム、情報処理方法及びプログラム

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JP2002117331A (ja) * 2000-10-04 2002-04-19 Nec Corp オンライン販売方法及びシステム
JP2005157633A (ja) * 2003-11-25 2005-06-16 Quin Land Co Ltd 情報提供支援装置および情報提供支援方法
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JP2002117331A (ja) * 2000-10-04 2002-04-19 Nec Corp オンライン販売方法及びシステム
JP2005157633A (ja) * 2003-11-25 2005-06-16 Quin Land Co Ltd 情報提供支援装置および情報提供支援方法
JP2008112336A (ja) * 2006-10-31 2008-05-15 Dragon Field Inc オンラインショッピングにおけるキャッシュバックシステム

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Publication number Priority date Publication date Assignee Title
WO2019230440A1 (fr) * 2018-06-01 2019-12-05 フェリカネットワークス株式会社 Dispositif de traitement d'informations, terminal de traitement d'informations et procédé de traitement d'informations
JPWO2019230440A1 (ja) * 2018-06-01 2021-07-08 フェリカネットワークス株式会社 情報処理装置、情報処理端末及び情報処理方法
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JP7234227B2 (ja) 2018-06-01 2023-03-07 フェリカネットワークス株式会社 情報処理装置、情報処理端末及び情報処理方法

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