WO2016093456A1 - Serveur de gestion de coupons et procédé de fourniture de coupons ayant une période de validité courte - Google Patents

Serveur de gestion de coupons et procédé de fourniture de coupons ayant une période de validité courte Download PDF

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Publication number
WO2016093456A1
WO2016093456A1 PCT/KR2015/007046 KR2015007046W WO2016093456A1 WO 2016093456 A1 WO2016093456 A1 WO 2016093456A1 KR 2015007046 W KR2015007046 W KR 2015007046W WO 2016093456 A1 WO2016093456 A1 WO 2016093456A1
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WO
WIPO (PCT)
Prior art keywords
coupon
user
user terminal
management server
terminal
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PCT/KR2015/007046
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English (en)
Korean (ko)
Inventor
제영수
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주식회사 에그락
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Publication of WO2016093456A1 publication Critical patent/WO2016093456A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates

Definitions

  • the present invention relates to a coupon management server and method for providing a coupon of a short expiration date, and more particularly to a coupon management server and method that can provide a small amount of coupons having a short expiration date according to the operating status of the merchant. It is about.
  • social commerce or mobile coupons provide a large amount of coupons with validity periods of several weeks to months, and users use the discounted value of goods or services in advance to use as a present discount for future sales for merchants. It is becoming. However, when the user is concentrated in a specific period or presents an unreasonable discount rate at the merchant, there is a problem that the quality of the actual product or service is lowered, thereby increasing the user's dissatisfaction.
  • the coupon used at the actual merchant may be significantly less than the coupon issued by the merchant.
  • the coupon collected may be significantly less than the coupon issued by the merchant.
  • the present invention can generate a small amount of coupons of a short expiration date by setting the number of coupons or the discount rate of the coupon according to the operating status of the merchant, the user receiving the coupon can receive a reward by retransmitting the coupon to the second user
  • the purpose is to provide a coupon server and method.
  • the present invention for achieving the above object, to provide a coupon by selecting a control platform for providing a coupon application, a coupon platform for generating a coupon and a user terminal to generate a coupon in accordance with the coupon issuance request transmitted from the merchant terminal installed with the coupon application Including a matching platform, the matching platform is characterized in that when the coupon retransmission request is sent from the user terminal, and selects a second user terminal to provide the coupon.
  • the present invention for achieving the above object, comprising the steps of providing a coupon application, receiving a coupon issuance request from the merchant terminal installed with the coupon application, generating a coupon, and selecting a user terminal to provide the coupon When the coupon retransmission request is transmitted from the user terminal, the second user terminal is selected to provide the coupon.
  • the coupon can be issued by setting the number or discount rate of the coupon in accordance with the operating status of the merchant, it is possible to solve the problem of deterioration of the quality of the goods or services that may be caused by the excessive discount rate.
  • the present invention can generate a coupon according to the operating status of the merchant, it can be particularly useful in the merchandise having a short shelf life, stores with a high fixed cost ratio, a limited user capacity.
  • the user may resend the coupon to the second user, and when the second user uses the coupon, the user may receive a reward. Therefore, the present invention can induce information about coupons and affiliates to be spread to third parties, and can provide an increased advertising effect.
  • the present invention by providing the coupon by selecting the optimal user automatically based on the coupon and the user information using the coupon recovered from the merchant, it is possible to provide a coupon that the user prefers, further increase the recovery rate of the coupon Can be.
  • FIG. 1 is a view showing a coupon management system according to an embodiment of the present invention.
  • FIG. 2 is a view showing a coupon management server according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a coupon management method according to an embodiment of the present invention.
  • FIG. 4A illustrates a screen displayed on an affiliated store terminal according to an embodiment of the present invention.
  • 4B is a diagram illustrating a screen displayed on a user terminal according to one embodiment of the present invention.
  • the present invention relates to a coupon management server and method for providing a coupon of a short expiration date, provides a coupon application to the merchant terminal and the user terminal, and generates a coupon based on the operating status of the merchant in accordance with the coupon issuance request of the merchant terminal
  • the purpose is to provide to the user terminal. Since the number of coupons, coupon discount items, or coupon discount rate varies depending on the operating status of the merchant, it is possible to solve the quality degradation problem caused by the excessive discount rate of the merchant.
  • the coupon in response to a request for retransmission of the user terminal, the coupon may be retransmitted to a third party, and a reward may be provided to the user depending on whether the third party uses the coupon, thereby increasing the advertisement effect to the affiliate store and the utilization rate of the coupon. have.
  • FIG. 1 is a view showing a coupon management system according to an embodiment of the present invention.
  • the coupon management system may include a coupon management server 10, a merchant terminal 20, and a user terminal 30 for generating a coupon.
  • the expiration date, issued number, discount items, discount rate, etc. of the coupon generated according to the present invention are changed according to the operating status of the affiliated store.
  • a short expiration date can be a few hours, a range within 12 hours, a specific day or a predetermined time range within 48 hours. For example, a coupon that can be used from the time a coupon is provided until 7 pm, a coupon that can be used between 8 am and 12 am, a coupon that can be used only on the day that the coupon is provided, a coupon that can be used only on a specific day, and the like Can be a coupon according.
  • the coupon management server 10 communicates with the affiliated store terminal 20 and the user terminal 30 by wire or wirelessly, and transmits and manages various data.
  • the coupon management server 10 generates a coupon application and provides it to the merchant terminal 20 and the user terminal 30.
  • the merchant terminal 20 and the user terminal 30 may use various functions provided by the coupon management server 10 according to the present invention.
  • the coupon management server 10 is the merchant information and the user terminal (transmitted from the merchant terminal 20) 30) Store and manage user information sent from.
  • the coupon management server 10 generates a coupon based on a business status according to a coupon issuance request of the affiliated store terminal 20, selects a user, and provides a coupon to a selected user.
  • the selected user includes a user selected as an optimal user or a user designated by the affiliated store terminal 20.
  • the coupon issuance request of the affiliated store terminal 20 may include information on a product / service, a photo, a price before a discount, a price after a discount, an expiration date, or the number of coupons issued.
  • the coupon issuance request can be changed according to the operating status of the merchant, and the operating status of the merchant refers to the operating status for a specific day or for a specific period. , Discount items, discount rate, etc. are changed.
  • the coupon management server 10 may automatically select a number of coupons to be generated by calculating a coupon recovery rate according to information included in a coupon issuance request of the affiliated store terminal 20, for example, a type of a product / service, a discount rate, and the like. Can be.
  • the coupon management server 10 receives the identification information of the used coupon from the merchant terminal 20 or the user terminal 30, and analyzes the usage information for the coupon. In addition, a reward may be provided to the user terminal 30 according to the analyzed usage information.
  • the affiliated store terminal 20 is a device that communicates with the coupon management server 10 by wire or wirelessly, and may be a portable terminal, a tablet PC, or a wired computer installed in the affiliated store.
  • the affiliated store in which the affiliated store terminal 20 is installed may be a company that sells a product having a short shelf life, a store having a high fixed cost ratio, or a company that provides a service having limited user capacity.
  • it may be a store that sells fresh food, an expiration date of an expiration date, or a product whose value rapidly decreases after a certain point of time, such as a restaurant, a flower shop, a mart, a convenience store, and the like, such as a bar, a beauty salon, a sauna, a bath, a billiard room, It may be a store with a high fixed cost ratio, or a company that provides a service or a product to a limited number of people by a specific date such as a movie, a play, a performance, an airline, a hotel, a pension, a car, or a cruise.
  • the affiliated store owner registers the affiliated store terminal 20 in the coupon management server 10 by inputting information such as the affiliated store name, location, contact information, product or menu through the coupon application. .
  • the affiliated store terminal 20 may transmit a coupon issuance request to the coupon management server 10.
  • the merchant terminal 20 may transmit the identification information of the used coupon, for example, a barcode, QR code, coupon number, etc. to the coupon management server 10, coupon management server 10 may analyze the coupon generated by accumulating usage information such as a discount rate of the used coupon, coupon user information, coupon issuance time, coupon issuance number, and the like, according to the transmitted identification information, and a consumption pattern of the user.
  • the user terminal 30 is a device that communicates with the coupon management server 10 by wire or wirelessly, and may be a portable terminal, a tablet PC, or a wired computer used by the user.
  • the user terminal 30 is registered in the coupon management server 10 by the user inputting an ID, gender, contact information, preferred region, and preferred product.
  • the location information of the user terminal 30 may be automatically transmitted to the coupon management server 10 according to the user's approval.
  • the user terminal 30 is provided with a coupon from the coupon management server 10, the coupon includes a coupon, such as identification information, such as a barcode, QR code, coupon number, type of goods / services, discount rate.
  • the coupon may be provided to a user selected based on user information such as gender, location, preferred region, preferred product / service, location information of the user terminal 30, or designated by the affiliated store terminal 20. It may be provided to the user.
  • the identification information of the coupon is transmitted to the coupon management server 10 through the affiliated store terminal 20.
  • the coupon management server 10 checks and analyzes usage information such as a discount rate of a used coupon, coupon user information, coupon issuance time, coupon issuance number, etc. according to the transmitted identification information, and provides a reward to the user terminal 30.
  • the rewards include reserves, additional discounts, special coupons, and the like.
  • the user terminal 30 may retransmit the coupon provided from the coupon management server 10 to a second user terminal (not shown).
  • the coupon application of the user terminal 30 may be linked with a social network service (SNS) or a phone book to select a second user among the people of the SNS or the phone book and resend the coupon to a second user terminal (not shown). have.
  • the second user may be designated by the user.
  • the coupon management server 10 may provide user information about the second user terminal (not shown), For example, an optimal second user may be selected by analyzing gender, preferred region, preferred product / service, and location information.
  • the coupon may be automatically transmitted to the second user designated by the user or the second user selected as the optimal user.
  • the coupon management server 10 may transmit the coupon and the application installation guide together through a text message, a messenger message, and an SNS message. Therefore, a coupon for the affiliated store may be provided to a third party who did not have information about the coupon application or the affiliated store, thereby increasing the advertising effect on the affiliated store.
  • the coupon management server 10 may provide a reward to the user terminal 20 or the second user terminal (not shown). Therefore, since the user can provide the second user with a coupon not used by the user and receive a reward through the use of the second user's coupon, the present invention can repeatedly induce retransmission of the coupon to the user. Effectively disseminate information about merchants to third parties.
  • the second user terminal may retransmit the coupon to the third user terminal (not shown), when the coupon transmitted to the third user terminal (not shown) is used, the user terminal 30,
  • the second user terminal (not shown) or the third user terminal (not shown) may receive a reward from the coupon management server 10. Therefore, when a coupon is used, since a reward is provided to the user who resends the coupon or the actual coupon user, the coupon may be retransmitted, and coupon use may be promoted to increase the coupon recovery rate.
  • FIG. 2 is a view showing a coupon management server according to an embodiment of the present invention.
  • the coupon management server 10 may include a communication unit 11, a control platform 12, a coupon platform 13, and a matching platform 14.
  • the communication unit 11 is a device that communicates with the affiliated store terminal 20 and the user terminal 30 by wire or wirelessly, and may transmit and receive various information.
  • the control platform 12 generates a coupon application and transmits the coupon application to the affiliated store terminal 20 or the user terminal 30 through the communication unit 11.
  • the coupon application may include both a merchant mode for issuing a coupon and a user mode for using the coupon, and a coupon application including only a merchant mode and a coupon application including only a user mode may be generated respectively.
  • the merchant application in the merchant mode is a merchant information module that can enter and manage the location, contact information, general information, etc. of the merchant, information about the product or service, photos, price before discount, price after discount, expiration date, number of coupons issued , Coupon issuance module for inputting user range, user matching service request, etc., when a coupon is used, coupon verification module for inputting identification information such as barcode, QR code, coupon number, coupon issuance and recovery rate, It may include a performance inquiry / analysis module for checking the billing and spending performance of the merchant spent when the coupon is issued.
  • the coupon application of the user mode may include a user name, gender, contact information, a preferred region, a preferred product or service, a coupon reception time, a user information module for managing location information of the user terminal, contents of the transmitted coupon, identification information, Automatically based on user information such as list, merchant location that issued the coupon, redemption / retransmission of the coupon, coupon receiving module to manage the coupon usage history, gender, preferred region, preferred products / services, and location information of the user terminal Push alarm module for managing the alarm for the coupons sent to the SNS or phone book to select the second user terminal, the coupon retransmission module for specifying the second user terminal or input the matching service request, use of the coupon Rewards management module to check rewards based on / evaluation / retransmission, Preferred Merchant Registration, Merchant Coupon Issuance It can include a module for merchant management ever confirmed.
  • control platform 12 stores and manages the information transmitted through the coupon application in real time.
  • the merchant information transmitted through the coupon application in the merchant mode can be stored, user information transmitted through the coupon application in the user mode, The information related to the receipt of the coupon, the information related to the push alarm, the information related to the retransmission of the coupon, the information related to the reward, and the information related to the merchant management may be stored and managed.
  • the control platform 12 may provide the stored information to the merchant terminal or the user terminal through the coupon application.
  • the coupon platform 13 When the coupon issuance request is transmitted from the merchant terminal, the coupon platform 13 generates a coupon based on the business status. For example, when information about a product / service, a photo, a price before a discount, a price after a discount, an expiration date, and the number of coupons issued are transmitted from the merchant terminal, a coupon is generated based on the transmitted information. In addition, the coupon platform 13 may select the number of coupons to be automatically generated by calculating the coupon recovery rate according to the type or discount rate of goods / services.
  • the coupon platform 13 collects the issued coupon by receiving identification information of the coupon used through the merchant terminal, for example, a barcode, a QR code, a coupon number, and the like. .
  • the coupon platform 13 accumulates information on the user who received the coupon for the first time, the discount rate of the coupon used, the actual user of the coupon, the coupon issuing time, and the number of coupon issuance based on the coupon identification information used. It may be analyzed, and may generate information for issuing the best coupon.
  • the coupon platform 13 may provide a reward to a user who actually used the coupon or a user who resends the coupon.
  • the coupon platform 13 may charge and settle the bill for the coupon generation and management for the merchant requesting the coupon issuance.
  • the matching platform 14 selects a user to receive the coupon generated by the coupon platform 13 and provides the coupon to the selected user.
  • the selected user includes a user selected as an optimal user or a user designated by the affiliated store terminal 20. Therefore, when a user is designated in the coupon application of the merchant mode, the matching platform 14 transmits the generated coupon to the designated user.
  • the optimal user is selected from the specified user range and the coupon is transmitted. For example, a user range may be designated as a user within a 5 km radius of a merchant, a female user in her 20s, and the like.
  • the coupon issued during a specific period or the entire period the recovery rate of the coupon and user information using the actual coupon (for example, location, gender) by analyzing, Send a coupon by selecting a user.
  • the matching platform 14 may select a second user among those included in the SNS or phone number linked with the coupon application and retransmit the coupon to the second user terminal.
  • a coupon can be retransmitted to a second user terminal designated by the user terminal, and a matching service request is sent together with the coupon retransmission request, the coupon issued during a specific period or the entire period, the recovery rate of the coupon, and the actual coupon
  • the user information (for example, location and gender) may be analyzed to select an optimal second user and resend the coupon.
  • the coupon and the application installation guide may be transmitted together to the second user terminal through a text message, a messenger message, an SNS message, and the like.
  • FIG. 3 is a flowchart illustrating a coupon management method according to an embodiment of the present invention.
  • Coupon management method may include a coupon management server 10, the merchant terminal 20, the user terminal 30, and the second user terminal 40.
  • the control platform 12 of the coupon management server 10 provides a coupon application to the affiliated store terminal 20 (S110-1), and provides a coupon application to the user terminal 30 (S110-2).
  • the coupon application is installed in each of the merchant terminal 20 and the user terminal 30, merchant information, user information, coupons, coupon identification information, rewards, etc. are transmitted and received through the coupon application, merchant information transmitted through the coupon application and User information is stored and managed in the control platform 12.
  • the merchant terminal 20 is registered in the coupon management server 10 by inputting merchant information such as the location, contact information, general information, etc. of the merchant through the coupon application (S120-1).
  • the user terminal 30 is registered in the coupon management server 10 by inputting user information such as a user name, gender, contact information, location information, preferred region, preferred product / service, and coupon reception time through a coupon application (S120). -2).
  • the location information is location information of the user terminal 30 and may be transmitted in real time to the coupon management server 10 according to whether the user is approved.
  • the merchant terminal 20 inputs information on a product / service to be issued a coupon through a coupon application, a photo, a price before a discount, a price after a discount, an expiration date of the coupon, and a number of coupons to be issued.
  • the coupon issuance request is transmitted to the server 10 (S130).
  • the supermarket enters a fish name with a shelf life up to tomorrow, a picture of a fish, a price before a discount, a price after a discount, sets the coupon expiration date to today and tomorrow, and sets the number of coupons issued to 20.
  • the supermarket may adjust the expiration date, the number of issuances, discount items, and discount rate according to the daily business status.
  • the affiliated store terminal 20 may designate a user range to receive a coupon or transmit a matching service request to the coupon management server 10.
  • the coupon platform 13 of the coupon management server 10 When a coupon issuance request is transmitted from the affiliated store terminal 20, the coupon platform 13 of the coupon management server 10 generates a coupon according to the transmitted coupon issuance request (S140). For example, 20 fish discount coupons available until tomorrow may be generated according to the conditions included in the coupon issuance request.
  • the coupon platform 13 may generate a coupon by automatically selecting the number of coupons by using the information on the accumulated coupon recovery rate according to the type or discount rate of goods / services. For example, when the recovery rate for the fish discount coupon is 50%, a total of 40 coupons may be generated so that 20 coupons are actually used.
  • the matching platform 14 of the coupon management server 10 selects a user to transmit the coupon based on the affiliate store information and the user information stored in the control platform 13, and transmits the user to the user terminal 30 of the selected user. (S150). If a user to be provided with the coupon is designated by the affiliated store terminal 20, the coupon may be transmitted to the designated user, and if the user range is designated, an optimal user may be selected within the designated user range. For example, if a user range is designated as a radius of 2km from the merchant terminal 20, based on the stored user information, the coupons generated are transmitted to 20 people closest to the supermarket among users whose user location is within 2km of the supermarket. Can be.
  • the coupon issued during a specific period or the entire period the recovery rate of the coupon and the user information using the actual coupon (for example, location, gender) by analyzing the optimal Select a user. For example, by analyzing the coupons issued in the supermarket in the last three months, the number of coupons issued, the location information of the user using the actual coupon, gender, etc., select the most suitable 20 users, 20 selected You can send a fish coupon.
  • the user can check the identification information, coupon contents, coupon list and the location of the merchant that issued the coupon through the coupon application of the user terminal 30, use / rejection of the coupon It is possible to select whether or not retransmission, it is possible to manage the coupon use history (S160).
  • the coupon is retransmitted to the second user terminal 40 through the coupon management server 10 (S170).
  • the coupon application of the user mode is linked with the SNS or the phone book to select the second user terminal, the user terminal 30 may designate a second user terminal among the people included in the SNS or phone book, coupon management server ( The matching service request may be sent to the matching platform 14 of 10.
  • the coupon may be resent to the designated second user terminal, and when the matching service request is sent, the matching platform 14 may provide user information about the second user terminal 40, for example. , A gender, a preferred region, a preferred product / service, location information, and the like may be analyzed to select an optimal second user and resend the coupon. In addition, the matching platform 14 automatically selects an optimal second user after a predetermined time elapses from the time when the user terminal 30 receives the coupon, or when the validity period of the coupon remains only a certain time, You can also resend the coupon.
  • identification information such as a barcode, a QR code, and a coupon number displayed on the user terminal 30 or the second user terminal 40 may be displayed. 20 is input through the coupon application (S180-1, S180-2). Identification information may be input through a camera, a barcode reader, a keyboard, etc. included in or connected to the affiliated store terminal 20.
  • the identification information of the coupon is transmitted from the affiliated store terminal 20 to the coupon management server 10 (S190).
  • the coupon platform 13 of the coupon management server 10 checks the usage information about the coupon, such as the discount rate of the coupon used, the actual user information of the coupon, the coupon issuance time, the number of coupon issuance, etc. Can be analyzed (S200).
  • the matching platform 14 may select an optimal user based on the usage information accumulated in the coupon platform 13.
  • the coupon platform 13 of the coupon management server 10 provides a reward for the actual user of the coupon or the user who resend the coupon according to the usage information (S210-1, S210-2).
  • the user or the second user may identify and manage rewards according to the use, evaluation, and retransmission of the coupon through the coupon application.
  • Coupon platform 13 of the coupon management server 10 may aggregate and analyze the billing, the merchant's payment performance, etc. spent by the merchant when the coupon is issued, the merchant can query the analysis results through the coupon application in the merchant mode Can be.
  • the user can register the preferred merchant through the coupon application, you can check the coupon issuance performance of the merchant, selected by the matching platform 14 of the coupon management server 10 to the coupon automatically provided to the coupon You can also manage alarms.
  • FIG. 4A illustrates a screen displayed on an affiliated store terminal according to an embodiment of the present invention.
  • Figure 4a is a coupon application of the merchant mode displayed on the merchant terminal 20, merchant information module 21 that can enter and manage the location, contact information, general information, etc. of the merchant, information, photos, Coupon issuance module 22 for entering the pre-discount price, post-discount price, expiration date, number of coupons issued, user range, user matching service request, identification, such as barcode, QR code, coupon number, etc. when coupons are used Coupon authentication module 23 for inputting information, and coupon issuance and recovery rate, and the results inquiry / analysis module 24 to check the billing and spending performance of the merchant spent during coupon issuance.
  • 4B is a diagram illustrating a screen displayed on a user terminal according to one embodiment of the present invention.
  • 4B is a screen displayed when a coupon receiving module is selected in the coupon application of the user terminal 30.
  • the content 31 of the transmitted coupon, identification information 32, the location of the merchant 33 issuing the coupon, the coupon For use / deny / retransmission 34.
  • the coupon management server and method according to the present invention can change the expiration date, the number of issue, the discount item or the discount rate of the coupon according to the operating status of the affiliated store, to sell products with a short shelf life, or a fixed cost ratio This can be efficiently used in a high store or a company that provides a service with limited user capacity, and can improve the problem of deterioration of product / service quality due to excessive discount rate of the merchant.
  • resending the coupon to a third party, and providing a reward according to the use of the coupon it is possible to increase the use rate of the generated coupon, and increase the advertising effect to the merchant.
  • the present invention can increase the sales efficiency by issuing a coupon by setting the number or discount rate of the coupon in accordance with the operating status of the merchant, the user can resend the coupon to the second user to provide an increased advertising effect It is possible to provide a coupon to the optimal user can further increase the recovery rate of the coupon. Therefore, the present invention can be industrially used because it can be usefully used in various industries such as service industry, food industry, theater industry, etc., which continuously performs coupon issuance.

Abstract

L'invention concerne un serveur de gestion de coupons et un procédé de gestion de coupons permettant de fournir des coupons ayant une période de validité courte, comprenant : une plateforme de commande permettant de fournir une application de coupons; une plateforme de coupons permettant de générer un coupon conformément à une demande d'émission de coupon, qui est transmise à partir d'un terminal de franchise dans lequel l'application de coupons a été installée; et une plateforme de mise en correspondance permettant de sélectionner un terminal utilisateur et de fournir le coupon, la plateforme de mise en correspondance sélectionnant un second terminal utilisateur et fournissant le coupon lorsqu'une demande de retransmission de coupon est transmise par le terminal utilisateur. Selon l'invention, un nombre différent de coupons, des coupons de différents articles à tarif réduit ou des coupons de différents montants de remise peuvent être générés en fonction de l'état des ventes de la franchise, et l'efficacité de la publicité ainsi que l'utilisation des coupons pour la franchise peuvent être améliorées.
PCT/KR2015/007046 2014-12-12 2015-07-08 Serveur de gestion de coupons et procédé de fourniture de coupons ayant une période de validité courte WO2016093456A1 (fr)

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KR1020140179602A KR20160071872A (ko) 2014-12-12 2014-12-12 짧은 유효기간의 쿠폰을 제공하는 쿠폰 관리 서버 및 방법
KR10-2014-0179602 2014-12-12

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