WO2015051613A1

WO2015051613A1 - Method for advertisement filtering, media server, video receiving terminal and system

Info

Publication number: WO2015051613A1
Application number: PCT/CN2014/072103
Authority: WO
Inventors: 王晓晖; 毛国红; 付洋
Original assignee: 深圳创维数字技术股份有限公司; 深圳市创维软件有限公司
Priority date: 2013-10-11
Filing date: 2014-02-14
Publication date: 2015-04-16
Also published as: CN103561327A; CN103561327B

Abstract

Disclosed is a method for advertisement filtering, comprising: receiving advertisement filtration information about a video program sent by a first video receiving terminal; carrying out advertisement filtration processing on the video program to generate non-advertisement video data of the video program according to the received advertisement filtration information; receiving program broadcasting request information for the video program sent by a second video receiving terminal; and sending the non-advertisement video data of the video program to the second video receiving terminal according to the received program broadcasting request information. Also disclosed are a media server, a video receiving terminal and a system. By means of the present invention, a user can watch complete and continuous video programs without advertisements, and the usage experience of the user is improved.

Description

Method for filtering advertisement, media server, video receiving terminal and system

The present invention relates to the field of electronics, and in particular, to a method for advertising advertisement, a media server, a video receiving terminal, and a system. Background technique

With the rapid development of digital TV technology and communication technology, the existing program resources are becoming more and more abundant, which has enriched people's spare time to a certain extent. However, these programs are usually interspersed with certain advertising content, and the content, location and duration of the advertisements are arbitrary in the program. When the user changes the stage to watch other programs for skipping the advertisement, the time may be forgotten or forgotten. The stage of the last program, which will cause the user to miss the original wonderful program, which seriously affects the viewer's program viewing experience.

For the problem of advertising filtering, some technical solutions have been implemented to provide users with program advertisement filtering services, which can achieve advertising filtering to a certain extent, but these technologies are still not mature enough and there are many shortcomings. First of all, some solutions can not achieve the complete filtering of advertising, affecting the customer's experience; Secondly, some programs can only provide advertising filtering for users who use digital TV receiving terminals to watch programs, and the service scope is narrow. Summary of the invention

The technical problem to be solved by the embodiments of the present invention is to provide a method for advertising filtering, a media server, a video receiving terminal, and a system. The user can use the video receiving terminal to send advertisement filtering information to the media server, and the media server filters the information according to the advertisement. The advertisement of the video program is completely filtered, and the user can be provided with an inoperative, complete, continuous video program, which improves the user experience.

In order to solve the above technical problem, the present invention provides a method for advertising filtering, comprising: receiving advertisement filtering information of a video program sent by a first video receiving terminal, wherein the advertisement filtering information of the video program includes the video program Program identification information and start and end time information of the advertisement;

And performing advertisement filtering processing on the video program according to the received advertisement filtering information, and generating advertisement-free video data of the video program;

Receiving, by the second video receiving terminal, program play request information for the video program, The program play request information includes program identification information of the video program and user information of the second video receiving terminal;

And transmitting the advertisement-free video data of the video program to the second video receiving terminal according to the received program play request information.

The program identification information includes a program name and a channel name, or includes a TS ID transport stream identifier code and a Service ID service identifier code in the program stream, or includes a link address of the video program, or includes two-dimensional code information of the program. .

The performing the advertisement filtering process on the video program and generating the advertisement-free video data of the video program according to the received advertisement filtering information includes: acquiring the video of the video program according to the received program identification information Data; according to the received start and end time information of the advertisement, the advertisement video data in the video data of the video program in the start and end time of the advertisement is removed, and the continuous advertisement-free video data of the video program is generated.

The sending the advertisement-free video data of the video program to the second video receiving terminal according to the receiving the program play request information includes: determining, according to the user information of the second video receiving terminal, the second The user of the video receiving terminal belongs to the advertisement-free video playing terminal user; and the second video receiving terminal transmits the advertisement-free video data of the video program.

The advertisement filtering information further includes user information, and according to the received advertisement filtering information, performing advertisement filtering processing on the video program and generating the advertisement-free video data of the video program, the method further includes: according to the received The user information in the advertisement filtering information is used to search for user status information from a preset user database, and the user who sends the advertisement filtering information belongs to a user in a normal state according to the found user status information; The cumulative number information of the advertisement filtering information sent by the user determines that the number of times the user sends the advertisement filtering information is less than a preset threshold; and determines the advertisement filtering information sent by the user for the same video program. The start and end time information of the advertisement is the same as the start and end time information of the advertisement in the advertisement filter information sent by other users for the video program.

Optionally, the method of another embodiment includes:

Obtaining advertisement filtering information of the video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement;

Sending advertisement filtering information of the video program to the media server, so that the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information of the video program. Ad-free video data for the video program.

The advertisement filtering information for acquiring the video program includes: in the process of playing the video program, the user obtains the start time information of the advertisement at the time when the advertisement is recorded in the video menu, and records the time point at which the advertisement ends to obtain the advertisement. End time information; during the playing of the video program, the user obtains the program identification information by manually inputting the program name and channel name of the viewing program, or scanning the two-dimensional code information of the program, or reading the video program through a program The link address or the TS ID transport stream identification code and the Service ID service identification code in the program stream.

Optionally, the media server for ad filtering includes:

a filtering information receiving module, configured to receive advertisement filtering information of a video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement;

a video program processing module, configured to perform advertisement filtering processing on the video program according to the received advertisement filtering information, and generate advertisement-free video data of the video program;

a play request receiving module, configured to receive program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and the second video receiving terminal User information;

And a video data sending module, configured to send the advertisement-free video data of the video program to the second video receiving terminal according to the received program play request information.

The program identification information includes a program name and a channel name, or includes a TS ID transport stream identification code and a Service ID service identification code in the program code stream or a link address including a video program, or includes two-dimensional code information of the program.

The video program processing module includes:

a video data acquiring unit, configured to acquire video data of the video program according to the received program identification information;

And a video data processing unit, configured to remove the advertisement video data in the video data of the video program in the start and end time of the advertisement according to the received start and end time information of the advertisement, and generate the continuous advertisement-free video data of the video program.

The video data sending module includes:

a user information determining unit, configured to determine, according to user information of the second video receiving terminal, that the user of the second video receiving terminal belongs to an advertisement-free video playing terminal user; Processing the data transmitting unit, the data transmitting the advertisement-free video data of the video program to the second video receiving terminal.

The advertisement filtering information further includes user information, the media server further includes: a status information determining module, searching for user status information from a preset user database according to the received user information in the advertisement filtering information, according to The found user status information determines that the user who sends the advertisement filtering information belongs to a user in a normal state;

The information number determining module determines, according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user within a preset time, that the number of times the user sends the advertisement filtering information is less than a preset threshold;

a filtering information determining module, determining start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program, and pre-save advertisements in the advertisement filtering information sent by other users for the video program The start and end time information is the same.

Optionally, the video receiving terminal includes:

a filtering information obtaining module, configured to acquire advertisement filtering information of a video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement;

a filtering information sending module, configured to send advertisement filtering information of the video program to the media server, so that the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information of the video program, and generates the video Ad-free video data for the show.

The filtering information acquiring module includes:

a time information obtaining unit, configured to: when the user plays the video program, obtain a start time information of the advertisement at a time point when the advertisement is recorded in the video menu, and record an end time information of the advertisement at a time point when the advertisement ends;

The identification information acquiring unit is configured to: during the playing of the video program, the user obtains the program identification information by manually inputting a program name and a channel name of the viewing program, or scanning the two-dimensional code information of the program, or reading the program by using a program The link address of the video program or the TS ID transport stream identification code and the Service ID service identification code in the program stream.

Further, the system includes:

The media server is configured to receive advertisement filtering information of a video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement; Advertising filtering information, filtering the video program Processing and generating the advertisement-free video data of the video program; receiving program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and the The user information of the second video receiving terminal; the advertisement-free video data of the video program is sent to the second video receiving terminal according to the received program play request information; the video receiving terminal is configured to acquire a video program Advertising filtering information, the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement; and sending advertisement filtering information of the video program to the media server, so that the media server according to the received Advertising filter information of the video program, performing advertisement filtering processing on the video program, and generating advertisement-free video data of the video program.

The embodiment of the present invention has the following beneficial effects: the user sends advertisement filtering information of the video program to the media server through the video receiving terminal, and the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information and generates the video program. Ad-free video data, when the user requests to watch the video program, the media server can provide the non-advertising video playing terminal user with an inoperative, complete, continuous ad-free video program, which improves the user experience. DRAWINGS

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below. Obviously, the drawings in the following description are only It is a certain embodiment of the present invention, and other drawings can be obtained from those skilled in the art without any creative work.

FIG. 1 is a flowchart of a method for advertising filtering according to an embodiment of the present invention;

2 is a flowchart of a method for advertising filtering according to another embodiment of the present invention;

3 is a schematic structural diagram of a media server used for advertisement filtering according to an embodiment of the present invention;

4 is a schematic structural diagram of a program information processing module in a media server according to an embodiment of the present invention; FIG. 5 is a schematic structural diagram of a video data sending module in a media server according to an embodiment of the present invention; FIG. 6 is a video receiving for advertisement filtering according to an embodiment of the present invention; FIG. 7 is a schematic structural diagram of a filtering information acquiring module in a video receiving terminal according to an embodiment of the present invention; and FIG. 8 is a schematic structural diagram of a system for advertising filtering according to an embodiment of the present invention. detailed description

BRIEF DESCRIPTION OF THE DRAWINGS The technical solutions in the embodiments of the present invention will be described in detail with reference to the accompanying drawings. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without creative work are within the scope of the present invention.

1 is a flowchart of a method for advertisement filtering according to an embodiment of the present invention. The embodiment of the present invention implements complete filtering of advertisements of a media server, and provides an advertisement-free video program to a user, as shown in the present invention. The method includes at least:

Step S110: Receive advertisement filtering information of a video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement. In a specific implementation, the first video receiving terminal acquires program identification information of the video program by using an information acquisition program, or scanning a two-dimensional code of a video program, or manually inputting, and the program identification information of the video program includes a program for playing the program. The program name and the channel name, or the TS ID transport stream identification code and the Service ID service identification code in the video program stream, or a URL (Uniform Resource Locator) for linking the video program. The TS ID transport stream identifier code and the service ID service identifier code are identifier information of the video program. When the video receiving terminal sends the advertisement filter information, the TS ID transport stream identifier code and the Service ID service identifier code can be obtained. a video program corresponding to the TS ID transport stream identification code and the Service ID ID code, wherein the TS file is a file format in the video program code stream, and the data transmission of the video program is performed in the form of a code stream. .

The start and end time information of the advertisement is the start time information of the advertisement acquired by the user in the process of watching the video program, in the video menu or by using the mobile communication device to record the start of the advertisement, and the time point at which the recording advertisement ends is obtained. End time information for the ad. For example, during the process of watching a video program, when the advertisement starts, the time for recording the advertisement start is t1, and when the advertisement ends, the time for recording the advertisement end is t2, wherein the recorded time may be the start position of the video program. The relative time of the reference. Specifically, the start and end time information of one or more advertisements is included in the video program, and the start and end time information of the acquired advertisement includes start and end time information of all advertisements in the video program.

After the first video receiving terminal obtains the advertisement filtering information of the video program, the mobile communication device may send a text message or an email to the media server, and send the obtained advertisement filtering information to the media server. Or use the information transmission function provided by the video receiving terminal to The advertisement filtering information is sent to the media server.

Optionally, the media server divides the user of the video receiving terminal into an advertisement video playing terminal user group and an advertisementless video playing terminal user group, and the user of the first video receiving terminal in the embodiment may belong to an advertisement. The video playing terminal user group, the media server providing the video receiving terminal with the advertising video playing terminal user group is a video program that has not undergone advertisement filtering processing. Further, the first video receiving terminal includes a digital television receiving terminal and a mobile video terminal, and the digital television receiving terminal includes a set top box, a network box, and a network television, and the mobile video terminal includes a mobile phone, a palmtop computer, and a personal computer, and the media The advertisement filtering information of the video program received by the server may be sent by the digital television receiving terminal or by the mobile video terminal.

Optionally, the specific division manner is as follows: If the user of the video receiving terminal applies to the service operator to open the advertisement-free video playback service, the media server divides the user of the video receiving terminal into an advertisement-free video playback terminal user, if The user of the video receiving terminal does not apply to the service operator to open the advertisement-free video playing service, and the media server divides the user of the video receiving terminal into the user who has the advertising video playing terminal.

Step S120: Perform advertisement filtering processing on the video program according to the received advertisement filtering information, and generate advertisement-free video data of the video program. In a specific implementation, the advertisement filtering information further includes user information. Before performing the advertisement filtering process on the video program, the method further includes: determining whether the advertisement filtering information sent by the user is valid information, and the determining process is as follows:

First, the user status information is searched from the preset user database according to the received user information in the advertisement filtering information, and the user who sends the advertisement filtering information belongs to the user in a normal state according to the found user status information. In a specific implementation, the preset user database is used to store user reward information, user information, and user status information. The user status information includes the information of the normal status user and the information of the blacklist user. When the media server receives the advertisement filtering information sent by the user, the user information according to the advertisement filtering information sent by the user is preset. The user database is configured to search for the user status information, and if the user status of the user is a normal status, the media server receives and processes the advertisement filtering information sent by the user; if the user belongs to a blacklist user, the media server loses Discard the advertisement filtering information sent by the user.

Optionally, the user reward information is that the media server records the reward information obtained by the user who sends the accurate advertisement filtering information. The user information is registration information of the user in the operator service system, and includes a user name, a user name, a user ID number or other ID number, and a user contact party. One or more of a type, a user account, a digital television receiving terminal unique identification code, etc., which are stored in a database of the media server.

Then, the number of times the user sends the advertisement filtering information is determined to be less than a preset threshold according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user within a preset time. In a specific implementation, the media server receives the advertisement filtering information sent by the user. If the user information is not found in the preset temporary file, the user information is saved in the current temporary file, and the cumulative number of consecutive transmissions by the user is initialized. If it has the same user information, it is determined whether the accumulated number of advertisement filtering information sent by the user reaches a preset threshold. If the preset threshold is reached, it is determined that the user has malicious attack behavior, and the user in the database is updated. The status is blacklisted and a feedback message is sent to the user; if the preset threshold is not reached, the cumulative number is incremented by one and the next step is taken.

Optionally, the temporary file is saved in a storage unit of the media server, and is used to save user information and accumulated times of advertisement filtering information sent in a preset time, if a user information letter in the temporary file and its accumulation If the number of times exceeds the preset time and there is no update, the user information and its accumulated number of records are deleted.

Finally, determining start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user and start and stop time information of the advertisement in the advertisement filtering information sent by other users for the video program saved in advance the same. In a specific implementation, after the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is completely the same as the advertisement filtering information of the user saved in advance by the storage unit, it is determined that the user repeatedly sends the advertisement filtering information. And discarding the advertisement filtering information is not processed; if the advertisement filtering information sent by the user is completely different from the advertisement filtering information of the user previously saved by the storage unit, the advertisement filtering information sent by the user and the advertisement sent by other users are Filter the information for comparison.

If the advertisement filtering information sent by the user is the same as the advertisement filtering information that is sent by other users stored in the storage unit and is identified as valid, the information is discarded and no other processing is performed, and the advertisement filtering information identified as valid has been For the advertisement filtering process; if the start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user and the advertisement in the advertisement filtering information sent by other users for the video program saved in advance If the start and stop time information is the same, it is determined that the sending user of the advertisement filtering information saved by the storage unit and the sending user of the currently received advertisement filtering information both send valid information, and send feedback prompt information to the two users, and set The advertisement filtering information is valid information, if the advertisement filtering information and the storage list sent by the user The advertisement filtering information sent by other users pre-stored in the meta is completely different, and the media server first temporarily saves the advertisement filtering information sent by the user, and sets the advertisement filtering information to be invalid information, and does not perform other processing, receiving Go to the next ad filter to make a decision.

Optionally, if the media server pre-stores the advertisement filtering information of a video program sent by a user, and does not receive the start and end time of the same advertisement sent by another user for the video program within a preset time, determining the Ad filter information expires and is deleted.

Further, after the media server receives the advertisement filtering information and determines the valid information, the media server sends a feedback message to the video receiving terminal, and gives the user a certain reward, where the reward includes money and a coupon. , points, loyalty cards or no-advertising video showplay experience. And if the media server determines that the user has a malicious attack behavior, or determines that the advertisement filtering information sent by the user cannot be used as effective advertisement filtering information, sending a warning prompt message to the user.

Further, the media server performs an advertisement filtering process on the video program, where the advertisement filtering process refers to the media server removing the advertisement video program in the start and end time of the advertisement according to the received advertisement filtering information, and obtaining continuous Advertising video shows, where:

Obtaining video data of the video program according to the received program identification information. In a specific implementation, the media server searches the database of the video program by using the program name and the channel name, or the TS ID transport stream identification code and the Service ID service identifier code, or the URL of the linked video program, to obtain the corresponding program identification information. Video program data.

And according to the received start and end time information of the advertisement, the advertisement video data in the video data of the video program in the start and end time of the advertisement is removed, and the continuous advertisement-free video data of the video program is generated. In a specific implementation, the video program data obtained according to the program identification information may include one or more pieces of advertisement video data, and the start and end time information of the advertisement records the start and end time periods of all the advertisement video data in the video program data, by removing the time periods. The advertisement video data in the inside is then integrated into the video data processed by the removal of the advertisement video data to obtain complete and continuous advertisement-free video data of the video program.

Step S130, receiving program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and user information of the second video receiving terminal. In a specific implementation, the program identification information is identification information for a video program, where the user information is a registration information of a digital television receiving terminal or a mobile video terminal used by the user in the operator service system, where the user name, the user Name, user ID One or more of the number or other document number, user contact information, user account number, digital television receiving terminal unique identification code, etc., which are stored in the database of the media server.

Optionally, the user of the second video receiving terminal in the embodiment may belong to the user group of the non-advertising video playing terminal, and the media server provides the video receiving terminal of the user group of the non-advertising video playing terminal through the advertisement. Filter the processed video programs.

Step S140: Send the advertisement-free video data of the video program to the second video receiving terminal according to the received program play request information. Step S140 further includes the following two steps:

Determining, according to user information of the second video receiving terminal, that the user of the second video receiving terminal belongs to an advertisement-free video playing terminal user. In a specific implementation, the program play request information may be sent by a video receiving terminal of an advertisement video playing terminal user, or may be sent by a video receiving terminal of an advertisementless video playing terminal user. First, the media server receives according to the video. The user information sent by the terminal determines the user category. If it is determined that there is an advertisement video playing terminal user, and then according to the program identification information received and sent by the video, the video program data of the advertisement is sent to the video receiving terminal, and if it is determined to be an advertisementless video playing terminal user, And sending the advertisement-free video data of the video program to the second video receiving terminal. In a specific implementation, after determining that the received program play request information is sent by a video receiving terminal of an advertisement-free video playing terminal user, the media server sends the advertisement-free video data to the video receiving terminal of the non-advertising video playing terminal user, The user of the advertisement video playing terminal can enjoy watching the video program without advertisement.

FIG. 2 is a flowchart of a method for advertising advertisement according to another embodiment of the present invention. The method according to the embodiment of the present invention includes at least:

Step S201: The first video receiving terminal acquires advertisement filtering information of the video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement. In a specific implementation, the first video receiving terminal acquires program identification information of the video program by using an information acquisition program, or scanning a two-dimensional code of a video program, or manually inputting, and the program identification information of the video program includes a program for playing the program. The program name and the channel name, or include the TS ID transport stream identification code and the Service ID service identification code in the video program stream, or include a URL for linking the video program.

The start and end time information of the advertisement is the start time information of the advertisement acquired by the user in the process of watching the video program, in the video menu or by using the mobile communication device to record the start of the advertisement, and the time point at which the recording advertisement ends is obtained. End time information for the ad. For example, the user is watching a video At the time of the program, when the advertisement starts, the time at which the recording advertisement starts is t1, and when the advertisement ends, the time at which the recording advertisement ends is t2, wherein the recorded time may be the relative time with reference to the video program starting position. Specifically, the start and end time information of one or more advertisements is included in the video program, and the start and end time information of the acquired advertisement includes start and end time information of all advertisements in the video program.

Step S202: The first video receiving terminal sends advertisement filtering information of the video program to the media server, so that the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information of the video program, and generates the Ad-free video data for video programs. In a specific implementation, the user may use the mobile communication device to send the advertisement filtering information acquired in step S201 to the media server by using a short message or an email, or may use the information sending function provided by the video receiving terminal to Advertising filter information is sent to the media server.

Step S203: Searching for user status information from the preset user database according to the received user information in the advertisement filtering information, and determining, according to the found user status information, the user who sends the advertisement filtering information to the user in a normal state. In a specific implementation, the advertisement filtering information further includes user information, where the preset user database is used to store user reward information, user information, and user status information. The user status information includes information of a normal status user and information of a blacklist user. When the media server receives the advertisement filtering information sent by the user, the user information according to the advertisement filtering information sent by the user is preset. The user database is configured to search for the user status information. If the user status of the user is a normal status, the media server receives and processes the advertisement filtering information sent by the user. If the user belongs to the blacklist user, the media server discards. The ad filtering information sent by this user.

Optionally, the user reward information is that the media server records the reward information obtained by the user who sends the accurate advertisement filtering information. The user information is registration information of the user in the operator service system, and includes a user name, a user name, a user ID number or other document number, a user contact method, a user account, a digital television receiving terminal unique identification code, and the like. One or more of these information is stored in a database of the media server.

Step S204: Determine, according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user in a preset time, that the number of times the user sends the advertisement filtering information is less than a preset threshold. In a specific implementation, the media server receives the advertisement filtering information sent by the user. If the user information is not found in the preset temporary file, the user information is saved in the current temporary file, and the cumulative number of consecutive transmissions by the user is initialized. Is 1; if there is the same user information, judge the user to send Whether the accumulated number of advertisement filtering information reaches a preset threshold, if the preset threshold is reached, it is determined that the user maliciously attacks the server behavior, the status of the user in the database is updated to be a blacklist, and the feedback prompt information is sent to the user; If the preset threshold is not reached, the cumulative count is incremented by one and the next step is taken.

Step S205, determining start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user, and starting and ending time of the advertisement in the advertisement filtering information for the video program sent by other users in advance. The information is the same. In a specific implementation, after the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is completely the same as the advertisement filtering information of the user saved in advance by the storage unit, it is determined that the user repeatedly sends the advertisement filtering information. And discarding the advertisement filtering information is not processed; if the advertisement filtering information sent by the user is completely different from the advertisement filtering information of the user previously saved by the storage unit, the advertisement filtering information sent by the user and the advertisement sent by other users are Filter the information for comparison.

If the advertisement filtering information sent by the user is the same as the advertisement filtering information that is sent by other users stored in the storage unit and is identified as valid, the information is discarded and no other processing is performed, and the advertisement filtering information identified as valid has been For the advertisement filtering process; if the start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user and the advertisement in the advertisement filtering information sent by other users for the video program saved in advance If the start and stop time information is the same, it is determined that the sending user of the advertisement filtering information saved by the storage unit and the sending user of the currently received advertisement filtering information both send valid information, and send feedback prompt information to the two users, and set The advertisement filtering information is valid information. If the advertisement filtering information sent by the user is completely different from the advertisement filtering information sent by other users pre-stored in the storage unit, the media server first temporarily saves the advertisement sent by the user. Filter information and set Filtering said advertising information is invalid information, no other processing, the filter receiving the next advertisement information a final decision.

Step S206, the media server, according to the received advertisement filtering information, the video program. An advertisement filtering process is performed and advertisement-free video data of the video program is generated. In a specific implementation, after the media server receives the advertisement filtering information and determines that the advertisement filtering information is valid, a feedback information is sent to the video receiving terminal, and the user is given a certain reward, and the reward includes money. , coupons, points, loyalty cards or ad-free video showplay experience.

The advertisement filtering process refers to that the media server removes the advertisement video program in the start and end time of the advertisement according to the received advertisement filtering information, and obtains a continuous advertisement-free video program, and the specific implementation includes the following two steps:

Step S207: The second video receiving terminal sends the program play request information for the video program to the network video receiving terminal, where the program play request information includes the program identification information of the video program and the user information of the second video receiving terminal. In a specific implementation, the program identification information is identification information for a video program, where the user information is registration information of a digital television receiving terminal or a mobile video terminal used by the user in the operator service system, where the user information is a user. The registration information in the operator service system, which includes one or more of a user name, a user name, a user ID number or other ID number, a user contact method, a user account number, and a unique identification code of the digital television receiving terminal, This information is stored in the database of the media server.

Step S208: The media server sends the advertisement-free video data of the video program to the second video receiving terminal according to the program play request information sent by the second video receiving terminal, and the specific implementation includes the following steps:

Determining a user of the second video receiving terminal according to user information of the second video receiving terminal It belongs to the endless user of video-free video playback. In a specific implementation, the program play request information may be sent by a video receiving terminal of an advertisement video playing terminal user, or may be sent by a video receiving terminal of an advertisementless video playing terminal user. First, the media server receives according to the video. The user information sent by the terminal determines the user category. If it is determined that there is an advertisement video playing terminal user, and then according to the program identification information received and sent by the video, the video program data of the advertisement is sent to the video receiving terminal, and if it is determined to be an advertisementless video playing terminal user, And sending the advertisement-free video data of the video program to the second video receiving terminal. In a specific implementation, after determining that the received program play request information is sent by a video receiving terminal of an advertisement-free video playing terminal user, the media server sends the advertisement-free video data to the video receiving terminal of the non-advertising video playing terminal user, The user of the advertisement video playing terminal can enjoy watching the video program without advertisement.

Step S209: The second video receiving terminal receives the advertisement-free video data sent by the media server and displays, and the user can watch the video program without advertisement.

3 is a schematic structural diagram of a media server for advertisement filtering according to an embodiment of the present invention. The media server includes at least: a filtering information receiving module 310, a video program processing module 350, a play request receiving module 360, and a video data sending module 370. The media server further includes a status information determining module 320, an information quantity determining module 330, and a filtering information determining module 340, where:

The filtering information receiving module 310 is configured to receive advertisement filtering information of the video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement. Specifically, the first video receiving terminal acquires program identification information of the video program by using an information acquisition program, or scanning a two-dimensional code of a video program, or manually inputting, and the program identification information of the video program includes a program for playing a program. The name and channel name, or the TS ID transport stream identification code and the Service ID service identification code in the video program stream, including the URL for linking the video program. The TS ID transport stream identifier code and the service ID service identifier code are identifier information of the video program. When the video receiving terminal sends the advertisement filter information, the TS ID transport stream identifier code and the Service ID service identifier code can be obtained. a video program corresponding to the TS ID transport stream identification code and the Service ID month service identification code, wherein the TS file is a file format in the video program code stream, and the data transmission of the video program is performed in the form of a code stream. transfer.

The start and end time information of the advertisement is the start time information of the advertisement acquired by the user in the process of watching the video program, in the video menu or by using the mobile communication device to record the start of the advertisement, and the time point at which the recording advertisement ends is obtained. End time information for the ad. For example, the user is watching a video In the program, when the advertisement starts, the time for recording the advertisement starts is t1, and when the advertisement ends, the time for recording the advertisement end is t2, wherein the recorded time may be the relative time with reference to the start position of the video program. Specifically, the start and end time information of one or more advertisements is included in the video program, and the start and end time information of the acquired advertisement includes start and end time information of all advertisements in the video program.

After the first video receiving terminal obtains the advertisement filtering information of the video program, the mobile communication device may send a text message or an email to the media server, and send the obtained advertisement filtering information to the media server. Or transmitting the advertisement filtering information to the media server by using an information sending function provided by the video receiving terminal.

Optionally, the media server divides the user of the video receiving terminal into an advertisement video playing terminal user group and an advertisementless video playing terminal user group, and the user of the first video receiving terminal in the embodiment may belong to an advertisement. The video playing terminal user group, the media server providing the video receiving terminal with the advertising video playing terminal user group is a video program that has not undergone advertisement filtering processing. Further, the first video receiving terminal includes a data television receiving terminal and a mobile video terminal, and the digital television receiving terminal includes a set top box, a network box, and a network television, and the mobile video terminal includes a mobile phone, a palmtop computer, and a personal computer, and the media The advertisement filtering information of the video program received by the server may be sent by the digital television receiving terminal or by the mobile video terminal.

Further, the media server in this embodiment may further include a status information determining module 320, configured to search for user status information from a preset user database according to the user information in the advertisement filtering information received by the filtering information receiving module 310. And determining, according to the found user state information, a user who sends the advertisement filtering information to a user in a normal state. Specifically, the advertisement filtering information further includes user information, where the preset user database is used to store user reward information, user information, and user status information. The user status information includes the information of the normal status user and the information of the blacklist user. When the media server receives the advertisement filtering information sent by the user, the user information according to the advertisement filtering information sent by the user is preset. The user database is searched for the user status information, and if the user status of the user is a normal status, the media server receives and processes the advertisement sent by the user. Filtering information; if the user belongs to a blacklist user, the media server discards the advertisement filtering information sent by the user.

Further, the media server in the embodiment may further include an information quantity determining module 330, configured to determine, according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user within a preset time, that the user sends the The number of times the ad filters information is less than the preset threshold. Specifically, the media server receives the advertisement filtering information sent by the user. If the user information is not found in the preset temporary file, the user information is saved in the current temporary file, and the cumulative number of consecutive transmissions by the user is initialized to 1 ; If there is the same user information, it is determined whether the accumulated number of advertisement filtering information sent by the user reaches a preset threshold. If the preset threshold is reached, it is determined that the user has malicious attack behavior, and the status of the user in the database is updated. It is blacklisted and sends feedback prompts to the user; if the preset threshold is not reached, the cumulative number of times is incremented by one and the next step is taken.

Optionally, the temporary file is saved in a storage unit of the media server, and is configured to save user information and accumulated times of advertisement filtering information sent in a preset time, if a user information letter in the temporary file and If the accumulated number of times exceeds the preset time and is not updated, the user information and its accumulated number of records are deleted.

Further, the media server in this embodiment may further include a filtering information determining module 340, configured to determine start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program, and send the other users in advance. The start and end time information of the advertisement in the advertisement filtering information for the video program is the same. Specifically, after the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is completely the same as the advertisement filtering information of the user saved in advance by the storage unit, it is determined that the user repeatedly sends the advertisement filtering information. Discarding the advertisement filtering information is not processed; if the advertisement filtering information sent by the user is completely different from the advertisement filtering information of the user saved in advance by the storage unit, the advertisement filtering information sent by the user is filtered with the advertisement sent by other users. Information for comparison.

If the advertisement filtering information sent by the user and other users previously saved in the storage unit are sent If the sent advertisement filtering information that is identified as valid is the same, the information is discarded and no other processing is performed, and the advertisement filtering information identified as valid has been used for the advertisement filtering process; if the advertisement sent by the user for the same video program The start and end time information of the advertisement in the filter information is the same as the start and end time information of the advertisement in the advertisement filter information sent by other users in advance, and then the sending of the advertisement filter information saved by the storage unit is determined. The sending user of the user and the currently received advertisement filtering information sends valid information, and sends feedback prompt information to the two users, and sets the advertisement filtering information as valid information, if the advertisement filtering information sent by the user is If the advertisement filtering information sent by other users stored in the storage unit is completely different, the media server first temporarily saves the advertisement filtering information sent by the user, and sets the advertisement filtering information to be invalid information, and does not perform other processing. Received the next ad filter information Judgment.

The video program processing module 350 is configured to determine valid advertisement filtering information determined by the module 340 according to the filtering information, perform advertisement filtering processing on the video program, and generate advertisement-free video data of the video program. Specifically, the advertisement filtering process refers to that the media server removes the advertisement video program in the start and end time of the advertisement according to the received advertisement filtering information, and obtains a continuous advertisement-free video program. The video program processing module 350 further includes a video data acquiring unit 421 and a video data processing unit 422 as shown in FIG. 4, wherein:

The video data acquiring unit 421 is configured to acquire video data of the video program according to the program identification information received by the filtering information receiving module 310. Specifically, the media server searches the database of the video program by using the program name and the channel name, or the TS ID transport stream identification code and the Service ID service identification code, or the URL of the linked video program, to obtain a video corresponding to the program identification information. Program data.

The video data processing unit 422 is configured to receive the advertisement according to the filtering information receiving module 310. The start and end time information, the advertisement video data in the video data of the video program in the start and end time of the advertisement is removed, and the continuous advertisement-free video data of the video program is generated. Specifically, the video program data obtained according to the received program identification information includes one or more pieces of advertisement video data, and the start and end time information of the advertisement records the start and end time periods of all the advertisement video data in the video program data, by removing the time periods. The advertisement video data in the inside is then integrated into the video data processed by the removal of the advertisement video data to obtain complete and continuous advertisement-free video data of the video program.

The play request receiving module 360 is configured to receive program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and the second video receiving User information of the terminal. Specifically, the program identification information is identification information for a video program, where the user information is registration information of a digital television receiving terminal or a mobile video terminal used by the user in the operator service system, where the user name, the user name, One or more of a user ID number or other ID number, a user contact method, a user account number, a digital television receiving terminal unique identification code, and the like.

The video data sending module 370 is configured to receive the program play request information according to the play request receiving module 360, and send the advertisement-free video data of the video program to the second video receiving terminal. The video data transmitting module 370 further includes a user information determining unit 541 and a processing data transmitting unit 542 as shown in FIG. 5, wherein:

The user information determining unit 541 is configured to determine, according to the user information of the second video receiving terminal, that the user of the second video receiving terminal belongs to an advertisement-free video playing terminal user. Specifically, the program play request information may be sent by a video receiving terminal of an advertisement video playing terminal user, or may be sent by a video receiving terminal of an advertisementless video playing terminal user. First, the media server is according to a video receiving terminal. The sent user information determines the user category. If it is determined that there is an advertisement video playing terminal user, and then according to the program identification information received and sent by the video, the video program data with the advertisement is sent to the video receiving terminal, and if it is determined to be an unadvertised video playing terminal user, And sending the advertisement-free video data of the video program to the second video receiving terminal.

The processing data transmitting unit 542 is configured to send the advertisement-free video data of the video program to the second video receiving terminal. Specifically, the user information determining unit 541 determines the received program broadcast. After the request information is sent by the video receiving terminal of the non-advertising video playing terminal user, the media server sends the advertisement-free video data to the video receiving terminal of the non-advertising video playing terminal user, and the non-advertising video playing terminal user can enjoy watching the video without the advertisement. program.

FIG. 6 is a schematic structural diagram of a video receiving terminal for advertisement filtering according to an embodiment of the present invention. The video receiving terminal includes at least: a filtering information acquiring module 610 and a filtering information sending module 620, where:

The filtering information obtaining module 610 is configured to obtain advertisement filtering information of the video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement. The filtering information obtaining module 610 includes: a time information acquiring unit 711 and an identification information acquiring unit 712, in which:

The time information obtaining unit 711 is configured to acquire the program identification information by manually inputting a program name and a channel name of the viewing program or scanning the two-dimensional code information of the program during the playing of the video program. Specifically, the start and end time information of the advertisement is the start time information of the advertisement acquired by the user in the process of watching the video program, in the video menu or at the time when the mobile communication device records the advertisement, and records the end time of the advertisement. Click the end time information of the obtained advertisement. For example, when the user watches the video program, when the advertisement starts, the time at which the advertisement is started is t1, and when the advertisement ends, the time at which the advertisement ends is t2, wherein the recorded time may be based on the start position of the video program. Relative time. Specifically, the start and end time information of one or more advertisements is included in the video program, and the start and end time information of the acquired advertisement includes start and end time information of all advertisements in the video program.

The identification information obtaining unit 712 is configured to acquire the program identification information by manually inputting a program name and a channel name of the viewing program or scanning the two-dimensional code information of the program during the playing of the video program. Specifically, the first video receiving terminal acquires program identification information of the video program by using an information acquisition program, or scanning a two-dimensional code of a video program, or manually inputting, and the program identification information of the video program includes a program for playing a program. The name and channel name, or include the TS ID transport stream identification code and the Service ID service identification code in the video program stream, or include a URL for linking the video program.

The filtering information sending module 620 is configured to send the advertisement filtering information of the video program to the filtering information receiving module 310 of the media server, so that the media server performs the video program according to the received advertisement filtering information of the video program. Ad filtering process and generating an ad-free view of the video show Frequency data. Specifically, after the filtering information acquiring module 610 obtains the advertisement filtering information, the user may use the mobile communication device to send the obtained advertisement filtering information to the media server by using a short message or an email, or may use The information sending function provided by the video receiving terminal sends the advertisement filtering information to the media server.

FIG. 8 is a schematic structural diagram of a system for advertisement filtering according to an embodiment of the present invention. The system as shown includes the media server 810 and the video receiving terminal 820, wherein:

The media server 810 is configured to receive advertisement filtering information of a video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement; Advertising filtering information, performing advertisement filtering processing on the video program and generating advertisement-free video data of the video program; receiving program play request information for the video program sent by the second video receiving terminal, the program playing request The information includes program identification information of the video program and user information of the second video receiving terminal; and transmitting the advertisement-free video data of the video program to the second video receiving terminal according to receiving the program playing request information. .

The video receiving terminal 820 is configured to obtain advertisement filtering information of a video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement; and the advertisement filtering of the video program is sent to the media server. And the information, so that the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information of the video program, and generates advertisement-free video data of the video program.

An embodiment of the present invention provides a method for advertising advertisement, a media server, a video receiving terminal, and a system, where a user sends advertisement filtering information of a video program to a media server through a video receiving terminal, and the media server filters the information according to the received advertisement filtering information. The program performs advertisement filtering processing and generates advertisement-free video data of the video program. When the user requests to watch the video program, the media server can provide an unoperated, complete, continuous advertisement-free video program for the advertisement-free video playing terminal user, thereby improving The user experience.

A person skilled in the art can understand that all or part of the process of implementing the above embodiment method can be completed by a computer program to instruct related hardware, and the program can be stored in a computer readable storage medium. When executed, the flow of an embodiment of the methods as described above may be included. The storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM). The above is only the preferred embodiment of the present invention, and the scope of the present invention is not limited thereto, and the equivalent changes made by the claims of the present invention are still within the scope of the present invention.

Claims

Rights request

1. A method of advertising filtering, characterized in that the method includes:

Receive advertisement filtering information of the video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement;

According to the received advertisement filtering information, perform advertisement filtering processing on the video program and generate advertisement-free video data of the video program;

Receive program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and user information of the second video receiving terminal;

According to receiving the program play request information, the advertisement-free video data of the video program is sent to the second video receiving terminal.

2. The method of advertising filtering according to claim 1, wherein the program identification information includes a program name and a channel name, or includes a TS ID transport stream identification code and a Service ID service identification code in the program code stream, Or include the link address of the video program, or include the QR code information of the program.

3. The method of advertising filtering according to claim 2, wherein performing advertising filtering processing on the video program and generating advertising-free video data of the video program according to the received advertising filtering information includes:

According to the received program identification information, obtain the video data of the video program; according to the received start and end time information of the advertisement, remove the advertising video data within the advertising start and end time from the video data of the video program, and Generate continuous ad-free video data of the video program.

4. The method of advertising filtering according to claim 1, characterized in that, according to receiving the program play request information, sending the advertisement-free video data of the video program to the second video receiving terminal includes:

Determine that the user of the second video receiving terminal is an ad-free video playing terminal user according to the user information of the second video receiving terminal;

Send advertisement-free video data of the video program to the second video receiving terminal.

5. The method of advertising filtering according to any one of claims 1 to 4, wherein the advertising filtering information also includes user information, and the video program is filtered according to the received advertising filtering information. Before ad filtering processes and generates ad-free video data for this video program, it also includes:

Search user status information from a preset user database according to the user information in the received advertisement filtering information, and determine that the user who sent the advertisement filtering information belongs to a normal user based on the found user status information;

Determine that the number of times the user has sent the advertising filtering information is less than the preset threshold based on the pre-recorded cumulative number of times the user has sent the advertising filtering information within the preset time;

It is determined that the start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program is the same as the start and end time information of the advertisement in the advertisement filtering information sent by other users for the video program that has been saved in advance.

6. A method of advertising filtering, characterized in that the method includes:

Obtain advertisement filtering information of the video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of advertisements;

Send the advertisement filtering information of the video program to the media server, so that the media server performs advertisement filtering processing on the video program and generates advertisement-free video data of the video program according to the received advertisement filtering information of the video program.

7. The method of advertising filtering according to claim 6, wherein the obtaining the advertising filtering information of the video program includes:

During the playback of the video program, the user records the start time of the advertisement in the video menu to obtain the start time information of the advertisement, and records the end time of the advertisement to obtain the end time information of the advertisement; during the playback of the video program, The user manually enters the program name and channel name of the program to watch, or scans the QR code information of the program to obtain the program identification information, or reads the link address of the video program or the TS ID transport stream in the program code stream through a program. Identification code and Service ID Service identification code.

8. A media server, characterized in that the media server includes:

The filter information receiving module is used to receive the advertising process of the video program sent by the first video receiving terminal. Filter information, the advertisement filtering information of the video program includes the program identification information of the video program and the start and end time information of the advertisement;

A video program processing module, configured to perform advertisement filtering processing on the video program and generate advertisement-free video data of the video program according to the received advertisement filtering information;

A playback request receiving module, configured to receive program playback request information for the video program sent by the second video receiving terminal, where the program playback request information includes program identification information of the video program and the second video receiving terminal. user information;

A video data sending module, configured to send advertisement-free video data of the video program to the second video receiving terminal according to receiving the program play request information.

9. The media server according to claim 8, wherein the program identification information includes a program name and a channel name, or includes a TS ID transport stream identification code and a Service ID service identification code in the program code stream, or includes The link address of the video program, or the QR code information of the program.

10. The media server according to claim 9, wherein the video program processing module includes:

A video data acquisition unit, configured to acquire the video data of the video program according to the received program identification information;

The video data processing unit is configured to remove the advertising video data within the advertising start and end time from the video data of the video program based on the received start and end time information of the advertisement, and generate continuous advertising-free video data of the video program.

11. The media server according to claim 8, wherein the video data sending module includes:

A user information determining unit configured to determine, based on the user information of the second video receiving terminal, that the user of the second video receiving terminal is an ad-free video playing terminal user;

A data sending unit is processed to send advertisement-free video data of the video program to the second video receiving terminal.

12. The media server according to any one of claims 8 to 11, characterized in that: the advertisement The filtering information also includes user information, and the media server also includes:

The status information determination module searches for user status information from a preset user database according to the user information in the received advertisement filtering information, and determines that the user who sent the advertisement filtering information belongs to a normal state based on the found user status information. User;

The message frequency determination module determines that the number of times the user has sent the advertisement filter information is less than a preset threshold based on the pre-recorded cumulative number of times the user has sent the advertisement filter information within the preset time;

The filter information determination module determines the start and end time information of the advertisement in the advertisement filter information sent by the user for the same video program and the advertisement start and end time information in the advertisement filter information sent by other users for the video program that has been saved in advance. The start and end time information is the same.

13. A video receiving terminal, characterized in that, the video receiving terminal includes:

A filtering information acquisition module, configured to obtain advertisement filtering information of a video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of advertisements;

A filtering information sending module, configured to send advertising filtering information of the video program to the media server, so that the media server performs advertising filtering processing on the video program and generates the video based on the received advertising filtering information of the video program. Ad-free video data for the show.

14. The video receiving terminal according to claim 13, characterized in that the filter information acquisition module includes:

The time information acquisition unit is used for the user to record the time point when the advertisement starts in the video menu to obtain the start time information of the advertisement, and record the time point when the advertisement ends to obtain the end time information of the advertisement during the playback of the video program;

The identification information acquisition unit is used to obtain the program identification information by manually inputting the program name and channel name of the program to be watched during the playback of the video program, or by scanning the QR code information of the program, or by reading the program through a program. The link address of the video program or the TS ID transport stream identification code and Service ID service identification code in the program code stream.

15. A system for advertising filtering, characterized in that the system includes:

The media server is used to receive advertisement filtering of video programs sent by the first video receiving terminal. Information, the advertisement filtering information of the video program includes the program identification information of the video program and the start and end time information of the advertisement; according to the received advertisement filtering information, perform advertisement filtering processing on the video program and generate an advertisement for the video program. Advertising video data; receiving program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and user information of the second video receiving terminal ; According to receiving the program play request information, send the advertisement-free video data of the video program to the second video receiving terminal; the video receiving terminal is used to obtain the advertisement filtering information of the video program, the video program The advertisement filtering information includes the program identification information of the video program and the start and end time information of the advertisement; sending the advertisement filtering information of the video program to the media server, so that the media server based on the received advertisement filtering information of the video program, Perform advertisement filtering processing on the video program and generate advertisement-free video data of the video program.