WO2015051613A1 - Procédé de filtrage de publicité, serveur multimédia, terminal et système de réception vidéo - Google Patents

Procédé de filtrage de publicité, serveur multimédia, terminal et système de réception vidéo Download PDF

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Publication number
WO2015051613A1
WO2015051613A1 PCT/CN2014/072103 CN2014072103W WO2015051613A1 WO 2015051613 A1 WO2015051613 A1 WO 2015051613A1 CN 2014072103 W CN2014072103 W CN 2014072103W WO 2015051613 A1 WO2015051613 A1 WO 2015051613A1
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WO
WIPO (PCT)
Prior art keywords
video
information
program
advertisement
user
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PCT/CN2014/072103
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English (en)
Chinese (zh)
Inventor
王晓晖
毛国红
付洋
Original Assignee
深圳创维数字技术股份有限公司
深圳市创维软件有限公司
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Application filed by 深圳创维数字技术股份有限公司, 深圳市创维软件有限公司 filed Critical 深圳创维数字技术股份有限公司
Publication of WO2015051613A1 publication Critical patent/WO2015051613A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the present invention relates to the field of electronics, and in particular, to a method for advertising advertisement, a media server, a video receiving terminal, and a system. Background technique
  • the technical problem to be solved by the embodiments of the present invention is to provide a method for advertising filtering, a media server, a video receiving terminal, and a system.
  • the user can use the video receiving terminal to send advertisement filtering information to the media server, and the media server filters the information according to the advertisement.
  • the advertisement of the video program is completely filtered, and the user can be provided with an inoperative, complete, continuous video program, which improves the user experience.
  • the present invention provides a method for advertising filtering, comprising: receiving advertisement filtering information of a video program sent by a first video receiving terminal, wherein the advertisement filtering information of the video program includes the video program Program identification information and start and end time information of the advertisement;
  • the program play request information includes program identification information of the video program and user information of the second video receiving terminal;
  • the program identification information includes a program name and a channel name, or includes a TS ID transport stream identifier code and a Service ID service identifier code in the program stream, or includes a link address of the video program, or includes two-dimensional code information of the program. .
  • the performing the advertisement filtering process on the video program and generating the advertisement-free video data of the video program according to the received advertisement filtering information includes: acquiring the video of the video program according to the received program identification information Data; according to the received start and end time information of the advertisement, the advertisement video data in the video data of the video program in the start and end time of the advertisement is removed, and the continuous advertisement-free video data of the video program is generated.
  • the sending the advertisement-free video data of the video program to the second video receiving terminal according to the receiving the program play request information includes: determining, according to the user information of the second video receiving terminal, the second The user of the video receiving terminal belongs to the advertisement-free video playing terminal user; and the second video receiving terminal transmits the advertisement-free video data of the video program.
  • the advertisement filtering information further includes user information, and according to the received advertisement filtering information, performing advertisement filtering processing on the video program and generating the advertisement-free video data of the video program, the method further includes: according to the received The user information in the advertisement filtering information is used to search for user status information from a preset user database, and the user who sends the advertisement filtering information belongs to a user in a normal state according to the found user status information; The cumulative number information of the advertisement filtering information sent by the user determines that the number of times the user sends the advertisement filtering information is less than a preset threshold; and determines the advertisement filtering information sent by the user for the same video program.
  • the start and end time information of the advertisement is the same as the start and end time information of the advertisement in the advertisement filter information sent by other users for the video program.
  • the method of another embodiment includes:
  • advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement
  • the advertisement filtering information for acquiring the video program includes: in the process of playing the video program, the user obtains the start time information of the advertisement at the time when the advertisement is recorded in the video menu, and records the time point at which the advertisement ends to obtain the advertisement. End time information; during the playing of the video program, the user obtains the program identification information by manually inputting the program name and channel name of the viewing program, or scanning the two-dimensional code information of the program, or reading the video program through a program The link address or the TS ID transport stream identification code and the Service ID service identification code in the program stream.
  • the media server for ad filtering includes:
  • a filtering information receiving module configured to receive advertisement filtering information of a video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement;
  • a video program processing module configured to perform advertisement filtering processing on the video program according to the received advertisement filtering information, and generate advertisement-free video data of the video program;
  • a play request receiving module configured to receive program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and the second video receiving terminal User information;
  • a video data sending module configured to send the advertisement-free video data of the video program to the second video receiving terminal according to the received program play request information.
  • the program identification information includes a program name and a channel name, or includes a TS ID transport stream identification code and a Service ID service identification code in the program code stream or a link address including a video program, or includes two-dimensional code information of the program.
  • the video program processing module includes:
  • a video data acquiring unit configured to acquire video data of the video program according to the received program identification information
  • a video data processing unit configured to remove the advertisement video data in the video data of the video program in the start and end time of the advertisement according to the received start and end time information of the advertisement, and generate the continuous advertisement-free video data of the video program.
  • the video data sending module includes:
  • a user information determining unit configured to determine, according to user information of the second video receiving terminal, that the user of the second video receiving terminal belongs to an advertisement-free video playing terminal user; Processing the data transmitting unit, the data transmitting the advertisement-free video data of the video program to the second video receiving terminal.
  • the advertisement filtering information further includes user information
  • the media server further includes: a status information determining module, searching for user status information from a preset user database according to the received user information in the advertisement filtering information, according to The found user status information determines that the user who sends the advertisement filtering information belongs to a user in a normal state;
  • the information number determining module determines, according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user within a preset time, that the number of times the user sends the advertisement filtering information is less than a preset threshold;
  • a filtering information determining module determining start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program, and pre-save advertisements in the advertisement filtering information sent by other users for the video program
  • the start and end time information is the same.
  • the video receiving terminal includes:
  • a filtering information obtaining module configured to acquire advertisement filtering information of a video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement;
  • a filtering information sending module configured to send advertisement filtering information of the video program to the media server, so that the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information of the video program, and generates the video Ad-free video data for the show.
  • the filtering information acquiring module includes:
  • a time information obtaining unit configured to: when the user plays the video program, obtain a start time information of the advertisement at a time point when the advertisement is recorded in the video menu, and record an end time information of the advertisement at a time point when the advertisement ends;
  • the identification information acquiring unit is configured to: during the playing of the video program, the user obtains the program identification information by manually inputting a program name and a channel name of the viewing program, or scanning the two-dimensional code information of the program, or reading the program by using a program The link address of the video program or the TS ID transport stream identification code and the Service ID service identification code in the program stream.
  • system includes:
  • the media server is configured to receive advertisement filtering information of a video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement; Advertising filtering information, filtering the video program Processing and generating the advertisement-free video data of the video program; receiving program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and the The user information of the second video receiving terminal; the advertisement-free video data of the video program is sent to the second video receiving terminal according to the received program play request information; the video receiving terminal is configured to acquire a video program Advertising filtering information, the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement; and sending advertisement filtering information of the video program to the media server, so that the media server according to the received Advertising filter information of the video program, performing advertisement filtering processing on the video program, and generating advertisement-free video data of the video program.
  • the embodiment of the present invention has the following beneficial effects: the user sends advertisement filtering information of the video program to the media server through the video receiving terminal, and the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information and generates the video program.
  • Ad-free video data when the user requests to watch the video program, the media server can provide the non-advertising video playing terminal user with an inoperative, complete, continuous ad-free video program, which improves the user experience.
  • FIG. 1 is a flowchart of a method for advertising filtering according to an embodiment of the present invention
  • FIG. 2 is a flowchart of a method for advertising filtering according to another embodiment of the present invention.
  • FIG. 3 is a schematic structural diagram of a media server used for advertisement filtering according to an embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram of a program information processing module in a media server according to an embodiment of the present invention
  • FIG. 5 is a schematic structural diagram of a video data sending module in a media server according to an embodiment of the present invention
  • FIG. 6 is a video receiving for advertisement filtering according to an embodiment of the present invention
  • FIG. 7 is a schematic structural diagram of a filtering information acquiring module in a video receiving terminal according to an embodiment of the present invention
  • FIG. 8 is a schematic structural diagram of a system for advertising filtering according to an embodiment of the present invention.
  • FIG. 1 is a flowchart of a method for advertisement filtering according to an embodiment of the present invention.
  • the embodiment of the present invention implements complete filtering of advertisements of a media server, and provides an advertisement-free video program to a user, as shown in the present invention.
  • the method includes at least:
  • Step S110 Receive advertisement filtering information of a video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement.
  • the first video receiving terminal acquires program identification information of the video program by using an information acquisition program, or scanning a two-dimensional code of a video program, or manually inputting, and the program identification information of the video program includes a program for playing the program.
  • the TS ID transport stream identifier code and the service ID service identifier code are identifier information of the video program.
  • the TS ID transport stream identifier code and the Service ID service identifier code can be obtained.
  • the start and end time information of the advertisement is the start time information of the advertisement acquired by the user in the process of watching the video program, in the video menu or by using the mobile communication device to record the start of the advertisement, and the time point at which the recording advertisement ends is obtained. End time information for the ad. For example, during the process of watching a video program, when the advertisement starts, the time for recording the advertisement start is t1, and when the advertisement ends, the time for recording the advertisement end is t2, wherein the recorded time may be the start position of the video program.
  • the relative time of the reference Specifically, the start and end time information of one or more advertisements is included in the video program, and the start and end time information of the acquired advertisement includes start and end time information of all advertisements in the video program.
  • the mobile communication device may send a text message or an email to the media server, and send the obtained advertisement filtering information to the media server. Or use the information transmission function provided by the video receiving terminal to The advertisement filtering information is sent to the media server.
  • the media server divides the user of the video receiving terminal into an advertisement video playing terminal user group and an advertisementless video playing terminal user group, and the user of the first video receiving terminal in the embodiment may belong to an advertisement.
  • the video playing terminal user group, the media server providing the video receiving terminal with the advertising video playing terminal user group is a video program that has not undergone advertisement filtering processing.
  • the first video receiving terminal includes a digital television receiving terminal and a mobile video terminal, and the digital television receiving terminal includes a set top box, a network box, and a network television, and the mobile video terminal includes a mobile phone, a palmtop computer, and a personal computer, and the media
  • the advertisement filtering information of the video program received by the server may be sent by the digital television receiving terminal or by the mobile video terminal.
  • the specific division manner is as follows: If the user of the video receiving terminal applies to the service operator to open the advertisement-free video playback service, the media server divides the user of the video receiving terminal into an advertisement-free video playback terminal user, if The user of the video receiving terminal does not apply to the service operator to open the advertisement-free video playing service, and the media server divides the user of the video receiving terminal into the user who has the advertising video playing terminal.
  • Step S120 Perform advertisement filtering processing on the video program according to the received advertisement filtering information, and generate advertisement-free video data of the video program.
  • the advertisement filtering information further includes user information.
  • the method further includes: determining whether the advertisement filtering information sent by the user is valid information, and the determining process is as follows:
  • the user status information is searched from the preset user database according to the received user information in the advertisement filtering information, and the user who sends the advertisement filtering information belongs to the user in a normal state according to the found user status information.
  • the preset user database is used to store user reward information, user information, and user status information.
  • the user status information includes the information of the normal status user and the information of the blacklist user.
  • the user database is configured to search for the user status information, and if the user status of the user is a normal status, the media server receives and processes the advertisement filtering information sent by the user; if the user belongs to a blacklist user, the media server loses Discard the advertisement filtering information sent by the user.
  • the user reward information is that the media server records the reward information obtained by the user who sends the accurate advertisement filtering information.
  • the user information is registration information of the user in the operator service system, and includes a user name, a user name, a user ID number or other ID number, and a user contact party.
  • the number of times the user sends the advertisement filtering information is determined to be less than a preset threshold according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user within a preset time.
  • the media server receives the advertisement filtering information sent by the user. If the user information is not found in the preset temporary file, the user information is saved in the current temporary file, and the cumulative number of consecutive transmissions by the user is initialized. If it has the same user information, it is determined whether the accumulated number of advertisement filtering information sent by the user reaches a preset threshold. If the preset threshold is reached, it is determined that the user has malicious attack behavior, and the user in the database is updated. The status is blacklisted and a feedback message is sent to the user; if the preset threshold is not reached, the cumulative number is incremented by one and the next step is taken.
  • the temporary file is saved in a storage unit of the media server, and is used to save user information and accumulated times of advertisement filtering information sent in a preset time, if a user information letter in the temporary file and its accumulation If the number of times exceeds the preset time and there is no update, the user information and its accumulated number of records are deleted.
  • the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is completely the same as the advertisement filtering information of the user saved in advance by the storage unit, it is determined that the user repeatedly sends the advertisement filtering information. And discarding the advertisement filtering information is not processed; if the advertisement filtering information sent by the user is completely different from the advertisement filtering information of the user previously saved by the storage unit, the advertisement filtering information sent by the user and the advertisement sent by other users are Filter the information for comparison.
  • the advertisement filtering information sent by the user is the same as the advertisement filtering information that is sent by other users stored in the storage unit and is identified as valid, the information is discarded and no other processing is performed, and the advertisement filtering information identified as valid has been For the advertisement filtering process; if the start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user and the advertisement in the advertisement filtering information sent by other users for the video program saved in advance If the start and stop time information is the same, it is determined that the sending user of the advertisement filtering information saved by the storage unit and the sending user of the currently received advertisement filtering information both send valid information, and send feedback prompt information to the two users, and set The advertisement filtering information is valid information, if the advertisement filtering information and the storage list sent by the user The advertisement filtering information sent by other users pre-stored in the meta is completely different, and the media server first temporarily saves the advertisement filtering information sent by the user, and sets the advertisement filtering information to be invalid information, and does not perform other processing, receiving Go to the
  • the media server pre-stores the advertisement filtering information of a video program sent by a user, and does not receive the start and end time of the same advertisement sent by another user for the video program within a preset time, determining the Ad filter information expires and is deleted.
  • the media server After the media server receives the advertisement filtering information and determines the valid information, the media server sends a feedback message to the video receiving terminal, and gives the user a certain reward, where the reward includes money and a coupon. , points, loyalty cards or no-advertising video showplay experience. And if the media server determines that the user has a malicious attack behavior, or determines that the advertisement filtering information sent by the user cannot be used as effective advertisement filtering information, sending a warning prompt message to the user.
  • the media server performs an advertisement filtering process on the video program, where the advertisement filtering process refers to the media server removing the advertisement video program in the start and end time of the advertisement according to the received advertisement filtering information, and obtaining continuous Advertising video shows, where:
  • the media server searches the database of the video program by using the program name and the channel name, or the TS ID transport stream identification code and the Service ID service identifier code, or the URL of the linked video program, to obtain the corresponding program identification information.
  • Video program data is a specific implementation.
  • the advertisement video data in the video data of the video program in the start and end time of the advertisement is removed, and the continuous advertisement-free video data of the video program is generated.
  • the video program data obtained according to the program identification information may include one or more pieces of advertisement video data, and the start and end time information of the advertisement records the start and end time periods of all the advertisement video data in the video program data, by removing the time periods.
  • the advertisement video data in the inside is then integrated into the video data processed by the removal of the advertisement video data to obtain complete and continuous advertisement-free video data of the video program.
  • Step S130 receiving program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and user information of the second video receiving terminal.
  • the program identification information is identification information for a video program
  • the user information is a registration information of a digital television receiving terminal or a mobile video terminal used by the user in the operator service system, where the user name, the user Name, user ID One or more of the number or other document number, user contact information, user account number, digital television receiving terminal unique identification code, etc., which are stored in the database of the media server.
  • the user of the second video receiving terminal in the embodiment may belong to the user group of the non-advertising video playing terminal, and the media server provides the video receiving terminal of the user group of the non-advertising video playing terminal through the advertisement. Filter the processed video programs.
  • Step S140 Send the advertisement-free video data of the video program to the second video receiving terminal according to the received program play request information.
  • Step S140 further includes the following two steps:
  • the program play request information may be sent by a video receiving terminal of an advertisement video playing terminal user, or may be sent by a video receiving terminal of an advertisementless video playing terminal user.
  • the media server receives according to the video.
  • the user information sent by the terminal determines the user category. If it is determined that there is an advertisement video playing terminal user, and then according to the program identification information received and sent by the video, the video program data of the advertisement is sent to the video receiving terminal, and if it is determined to be an advertisementless video playing terminal user, And sending the advertisement-free video data of the video program to the second video receiving terminal.
  • the media server after determining that the received program play request information is sent by a video receiving terminal of an advertisement-free video playing terminal user, the media server sends the advertisement-free video data to the video receiving terminal of the non-advertising video playing terminal user, The user of the advertisement video playing terminal can enjoy watching the video program without advertisement.
  • FIG. 2 is a flowchart of a method for advertising advertisement according to another embodiment of the present invention.
  • the method according to the embodiment of the present invention includes at least:
  • Step S201 The first video receiving terminal acquires advertisement filtering information of the video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement.
  • the first video receiving terminal acquires program identification information of the video program by using an information acquisition program, or scanning a two-dimensional code of a video program, or manually inputting, and the program identification information of the video program includes a program for playing the program.
  • the program name and the channel name or include the TS ID transport stream identification code and the Service ID service identification code in the video program stream, or include a URL for linking the video program.
  • the start and end time information of the advertisement is the start time information of the advertisement acquired by the user in the process of watching the video program, in the video menu or by using the mobile communication device to record the start of the advertisement, and the time point at which the recording advertisement ends is obtained. End time information for the ad.
  • the user is watching a video At the time of the program, when the advertisement starts, the time at which the recording advertisement starts is t1, and when the advertisement ends, the time at which the recording advertisement ends is t2, wherein the recorded time may be the relative time with reference to the video program starting position.
  • the start and end time information of one or more advertisements is included in the video program, and the start and end time information of the acquired advertisement includes start and end time information of all advertisements in the video program.
  • Step S202 The first video receiving terminal sends advertisement filtering information of the video program to the media server, so that the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information of the video program, and generates the Ad-free video data for video programs.
  • the user may use the mobile communication device to send the advertisement filtering information acquired in step S201 to the media server by using a short message or an email, or may use the information sending function provided by the video receiving terminal to Advertising filter information is sent to the media server.
  • Step S203 Searching for user status information from the preset user database according to the received user information in the advertisement filtering information, and determining, according to the found user status information, the user who sends the advertisement filtering information to the user in a normal state.
  • the advertisement filtering information further includes user information, where the preset user database is used to store user reward information, user information, and user status information.
  • the user status information includes information of a normal status user and information of a blacklist user.
  • the user database is configured to search for the user status information. If the user status of the user is a normal status, the media server receives and processes the advertisement filtering information sent by the user. If the user belongs to the blacklist user, the media server discards. The ad filtering information sent by this user.
  • the user reward information is that the media server records the reward information obtained by the user who sends the accurate advertisement filtering information.
  • the user information is registration information of the user in the operator service system, and includes a user name, a user name, a user ID number or other document number, a user contact method, a user account, a digital television receiving terminal unique identification code, and the like. One or more of these information is stored in a database of the media server.
  • Step S204 Determine, according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user in a preset time, that the number of times the user sends the advertisement filtering information is less than a preset threshold.
  • the media server receives the advertisement filtering information sent by the user. If the user information is not found in the preset temporary file, the user information is saved in the current temporary file, and the cumulative number of consecutive transmissions by the user is initialized.
  • Is 1 if there is the same user information, judge the user to send Whether the accumulated number of advertisement filtering information reaches a preset threshold, if the preset threshold is reached, it is determined that the user maliciously attacks the server behavior, the status of the user in the database is updated to be a blacklist, and the feedback prompt information is sent to the user; If the preset threshold is not reached, the cumulative count is incremented by one and the next step is taken.
  • the temporary file is saved in a storage unit of the media server, and is used to save user information and accumulated times of advertisement filtering information sent in a preset time, if a user information letter in the temporary file and its accumulation If the number of times exceeds the preset time and there is no update, the user information and its accumulated number of records are deleted.
  • Step S205 determining start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user, and starting and ending time of the advertisement in the advertisement filtering information for the video program sent by other users in advance.
  • the information is the same.
  • the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is completely the same as the advertisement filtering information of the user saved in advance by the storage unit, it is determined that the user repeatedly sends the advertisement filtering information.
  • the advertisement filtering information sent by the user is completely different from the advertisement filtering information of the user previously saved by the storage unit, the advertisement filtering information sent by the user and the advertisement sent by other users are Filter the information for comparison.
  • the advertisement filtering information sent by the user is the same as the advertisement filtering information that is sent by other users stored in the storage unit and is identified as valid, the information is discarded and no other processing is performed, and the advertisement filtering information identified as valid has been For the advertisement filtering process; if the start and end time information of the advertisement in the advertisement filtering information for the same video program sent by the user and the advertisement in the advertisement filtering information sent by other users for the video program saved in advance If the start and stop time information is the same, it is determined that the sending user of the advertisement filtering information saved by the storage unit and the sending user of the currently received advertisement filtering information both send valid information, and send feedback prompt information to the two users, and set The advertisement filtering information is valid information.
  • the media server first temporarily saves the advertisement sent by the user. Filter information and set Filtering said advertising information is invalid information, no other processing, the filter receiving the next advertisement information a final decision.
  • the media server pre-stores the advertisement filtering information of a video program sent by a user, and does not receive the start and end time of the same advertisement sent by another user for the video program within a preset time, determining the Ad filter information expires and is deleted.
  • Step S206 the media server, according to the received advertisement filtering information, the video program.
  • An advertisement filtering process is performed and advertisement-free video data of the video program is generated.
  • a feedback information is sent to the video receiving terminal, and the user is given a certain reward, and the reward includes money. , coupons, points, loyalty cards or ad-free video showplay experience.
  • the advertisement filtering process refers to that the media server removes the advertisement video program in the start and end time of the advertisement according to the received advertisement filtering information, and obtains a continuous advertisement-free video program, and the specific implementation includes the following two steps:
  • the media server searches the database of the video program by using the program name and the channel name, or the TS ID transport stream identification code and the Service ID service identifier code, or the URL of the linked video program, to obtain the corresponding program identification information.
  • Video program data is a specific implementation.
  • the advertisement video data in the video data of the video program in the start and end time of the advertisement is removed, and the continuous advertisement-free video data of the video program is generated.
  • the video program data obtained according to the program identification information may include one or more pieces of advertisement video data, and the start and end time information of the advertisement records the start and end time periods of all the advertisement video data in the video program data, by removing the time periods.
  • the advertisement video data in the inside is then integrated into the video data processed by the removal of the advertisement video data to obtain complete and continuous advertisement-free video data of the video program.
  • Step S207 The second video receiving terminal sends the program play request information for the video program to the network video receiving terminal, where the program play request information includes the program identification information of the video program and the user information of the second video receiving terminal.
  • the program identification information is identification information for a video program
  • the user information is registration information of a digital television receiving terminal or a mobile video terminal used by the user in the operator service system, where the user information is a user.
  • the registration information in the operator service system which includes one or more of a user name, a user name, a user ID number or other ID number, a user contact method, a user account number, and a unique identification code of the digital television receiving terminal, This information is stored in the database of the media server.
  • Step S208 The media server sends the advertisement-free video data of the video program to the second video receiving terminal according to the program play request information sent by the second video receiving terminal, and the specific implementation includes the following steps:
  • the program play request information may be sent by a video receiving terminal of an advertisement video playing terminal user, or may be sent by a video receiving terminal of an advertisementless video playing terminal user.
  • the media server receives according to the video.
  • the user information sent by the terminal determines the user category. If it is determined that there is an advertisement video playing terminal user, and then according to the program identification information received and sent by the video, the video program data of the advertisement is sent to the video receiving terminal, and if it is determined to be an advertisementless video playing terminal user, And sending the advertisement-free video data of the video program to the second video receiving terminal.
  • the media server after determining that the received program play request information is sent by a video receiving terminal of an advertisement-free video playing terminal user, the media server sends the advertisement-free video data to the video receiving terminal of the non-advertising video playing terminal user, The user of the advertisement video playing terminal can enjoy watching the video program without advertisement.
  • Step S209 The second video receiving terminal receives the advertisement-free video data sent by the media server and displays, and the user can watch the video program without advertisement.
  • the media server includes at least: a filtering information receiving module 310, a video program processing module 350, a play request receiving module 360, and a video data sending module 370.
  • the media server further includes a status information determining module 320, an information quantity determining module 330, and a filtering information determining module 340, where:
  • the filtering information receiving module 310 is configured to receive advertisement filtering information of the video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement.
  • the first video receiving terminal acquires program identification information of the video program by using an information acquisition program, or scanning a two-dimensional code of a video program, or manually inputting, and the program identification information of the video program includes a program for playing a program.
  • the TS ID transport stream identifier code and the service ID service identifier code are identifier information of the video program.
  • the TS ID transport stream identifier code and the Service ID service identifier code can be obtained.
  • the start and end time information of the advertisement is the start time information of the advertisement acquired by the user in the process of watching the video program, in the video menu or by using the mobile communication device to record the start of the advertisement, and the time point at which the recording advertisement ends is obtained. End time information for the ad. For example, the user is watching a video In the program, when the advertisement starts, the time for recording the advertisement starts is t1, and when the advertisement ends, the time for recording the advertisement end is t2, wherein the recorded time may be the relative time with reference to the start position of the video program.
  • the start and end time information of one or more advertisements is included in the video program, and the start and end time information of the acquired advertisement includes start and end time information of all advertisements in the video program.
  • the mobile communication device may send a text message or an email to the media server, and send the obtained advertisement filtering information to the media server. Or transmitting the advertisement filtering information to the media server by using an information sending function provided by the video receiving terminal.
  • the media server divides the user of the video receiving terminal into an advertisement video playing terminal user group and an advertisementless video playing terminal user group, and the user of the first video receiving terminal in the embodiment may belong to an advertisement.
  • the video playing terminal user group, the media server providing the video receiving terminal with the advertising video playing terminal user group is a video program that has not undergone advertisement filtering processing.
  • the first video receiving terminal includes a data television receiving terminal and a mobile video terminal
  • the digital television receiving terminal includes a set top box, a network box, and a network television
  • the mobile video terminal includes a mobile phone, a palmtop computer, and a personal computer
  • the media The advertisement filtering information of the video program received by the server may be sent by the digital television receiving terminal or by the mobile video terminal.
  • the specific division manner is as follows: If the user of the video receiving terminal applies to the service operator to open the advertisement-free video playback service, the media server divides the user of the video receiving terminal into an advertisement-free video playback terminal user, if The user of the video receiving terminal does not apply to the service operator to open the advertisement-free video playing service, and the media server divides the user of the video receiving terminal into the user who has the advertising video playing terminal.
  • the media server in this embodiment may further include a status information determining module 320, configured to search for user status information from a preset user database according to the user information in the advertisement filtering information received by the filtering information receiving module 310. And determining, according to the found user state information, a user who sends the advertisement filtering information to a user in a normal state.
  • the advertisement filtering information further includes user information, where the preset user database is used to store user reward information, user information, and user status information.
  • the user status information includes the information of the normal status user and the information of the blacklist user.
  • the user database is searched for the user status information, and if the user status of the user is a normal status, the media server receives and processes the advertisement sent by the user. Filtering information; if the user belongs to a blacklist user, the media server discards the advertisement filtering information sent by the user.
  • the user reward information is that the media server records the reward information obtained by the user who sends the accurate advertisement filtering information.
  • the user information is registration information of the user in the operator service system, and includes a user name, a user name, a user ID number or other document number, a user contact method, a user account, a digital television receiving terminal unique identification code, and the like. One or more of these information is stored in a database of the media server.
  • the media server in the embodiment may further include an information quantity determining module 330, configured to determine, according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user within a preset time, that the user sends the The number of times the ad filters information is less than the preset threshold. Specifically, the media server receives the advertisement filtering information sent by the user. If the user information is not found in the preset temporary file, the user information is saved in the current temporary file, and the cumulative number of consecutive transmissions by the user is initialized to 1 ; If there is the same user information, it is determined whether the accumulated number of advertisement filtering information sent by the user reaches a preset threshold.
  • an information quantity determining module 330 configured to determine, according to the pre-recorded cumulative number information of the advertisement filtering information sent by the user within a preset time, that the user sends the The number of times the ad filters information is less than the preset threshold. Specifically, the media server receives the advertisement filtering information sent by the user.
  • the preset threshold it is determined that the user has malicious attack behavior, and the status of the user in the database is updated. It is blacklisted and sends feedback prompts to the user; if the preset threshold is not reached, the cumulative number of times is incremented by one and the next step is taken.
  • the temporary file is saved in a storage unit of the media server, and is configured to save user information and accumulated times of advertisement filtering information sent in a preset time, if a user information letter in the temporary file and If the accumulated number of times exceeds the preset time and is not updated, the user information and its accumulated number of records are deleted.
  • the media server in this embodiment may further include a filtering information determining module 340, configured to determine start and end time information of the advertisement in the advertisement filtering information sent by the user for the same video program, and send the other users in advance.
  • the start and end time information of the advertisement in the advertisement filtering information for the video program is the same. Specifically, after the media server receives the advertisement filtering information sent by the user, if the advertisement filtering information sent by the user is completely the same as the advertisement filtering information of the user saved in advance by the storage unit, it is determined that the user repeatedly sends the advertisement filtering information.
  • Discarding the advertisement filtering information is not processed; if the advertisement filtering information sent by the user is completely different from the advertisement filtering information of the user saved in advance by the storage unit, the advertisement filtering information sent by the user is filtered with the advertisement sent by other users. Information for comparison.
  • the advertisement filtering information sent by the user and other users previously saved in the storage unit are sent If the sent advertisement filtering information that is identified as valid is the same, the information is discarded and no other processing is performed, and the advertisement filtering information identified as valid has been used for the advertisement filtering process; if the advertisement sent by the user for the same video program
  • the start and end time information of the advertisement in the filter information is the same as the start and end time information of the advertisement in the advertisement filter information sent by other users in advance, and then the sending of the advertisement filter information saved by the storage unit is determined.
  • the sending user of the user and the currently received advertisement filtering information sends valid information, and sends feedback prompt information to the two users, and sets the advertisement filtering information as valid information, if the advertisement filtering information sent by the user is If the advertisement filtering information sent by other users stored in the storage unit is completely different, the media server first temporarily saves the advertisement filtering information sent by the user, and sets the advertisement filtering information to be invalid information, and does not perform other processing. Received the next ad filter information Judgment.
  • the media server pre-stores the advertisement filtering information of a video program sent by a user, and does not receive the start and end time of the same advertisement sent by another user for the video program within a preset time, determining the Ad filter information expires and is deleted.
  • the media server After the media server receives the advertisement filtering information and determines the valid information, the media server sends a feedback message to the video receiving terminal, and gives the user a certain reward, where the reward includes money and a coupon. , points, loyalty cards or no-advertising video showplay experience. And if the media server determines that the user has a malicious attack behavior, or determines that the advertisement filtering information sent by the user cannot be used as effective advertisement filtering information, sending a warning prompt message to the user.
  • the video program processing module 350 is configured to determine valid advertisement filtering information determined by the module 340 according to the filtering information, perform advertisement filtering processing on the video program, and generate advertisement-free video data of the video program.
  • the advertisement filtering process refers to that the media server removes the advertisement video program in the start and end time of the advertisement according to the received advertisement filtering information, and obtains a continuous advertisement-free video program.
  • the video program processing module 350 further includes a video data acquiring unit 421 and a video data processing unit 422 as shown in FIG. 4, wherein:
  • the video data acquiring unit 421 is configured to acquire video data of the video program according to the program identification information received by the filtering information receiving module 310. Specifically, the media server searches the database of the video program by using the program name and the channel name, or the TS ID transport stream identification code and the Service ID service identification code, or the URL of the linked video program, to obtain a video corresponding to the program identification information. Program data.
  • the video data processing unit 422 is configured to receive the advertisement according to the filtering information receiving module 310.
  • the start and end time information, the advertisement video data in the video data of the video program in the start and end time of the advertisement is removed, and the continuous advertisement-free video data of the video program is generated.
  • the video program data obtained according to the received program identification information includes one or more pieces of advertisement video data, and the start and end time information of the advertisement records the start and end time periods of all the advertisement video data in the video program data, by removing the time periods.
  • the advertisement video data in the inside is then integrated into the video data processed by the removal of the advertisement video data to obtain complete and continuous advertisement-free video data of the video program.
  • the play request receiving module 360 is configured to receive program play request information for the video program sent by the second video receiving terminal, where the program play request information includes program identification information of the video program and the second video receiving User information of the terminal.
  • the program identification information is identification information for a video program, where the user information is registration information of a digital television receiving terminal or a mobile video terminal used by the user in the operator service system, where the user name, the user name, One or more of a user ID number or other ID number, a user contact method, a user account number, a digital television receiving terminal unique identification code, and the like.
  • the user of the second video receiving terminal in the embodiment may belong to the user group of the non-advertising video playing terminal, and the media server provides the video receiving terminal of the user group of the non-advertising video playing terminal through the advertisement. Filter the processed video programs.
  • the video data sending module 370 is configured to receive the program play request information according to the play request receiving module 360, and send the advertisement-free video data of the video program to the second video receiving terminal.
  • the video data transmitting module 370 further includes a user information determining unit 541 and a processing data transmitting unit 542 as shown in FIG. 5, wherein:
  • the user information determining unit 541 is configured to determine, according to the user information of the second video receiving terminal, that the user of the second video receiving terminal belongs to an advertisement-free video playing terminal user.
  • the program play request information may be sent by a video receiving terminal of an advertisement video playing terminal user, or may be sent by a video receiving terminal of an advertisementless video playing terminal user.
  • the media server is according to a video receiving terminal. The sent user information determines the user category.
  • the video program data with the advertisement is sent to the video receiving terminal, and if it is determined to be an unadvertised video playing terminal user, And sending the advertisement-free video data of the video program to the second video receiving terminal.
  • the processing data transmitting unit 542 is configured to send the advertisement-free video data of the video program to the second video receiving terminal. Specifically, the user information determining unit 541 determines the received program broadcast. After the request information is sent by the video receiving terminal of the non-advertising video playing terminal user, the media server sends the advertisement-free video data to the video receiving terminal of the non-advertising video playing terminal user, and the non-advertising video playing terminal user can enjoy watching the video without the advertisement. program.
  • FIG. 6 is a schematic structural diagram of a video receiving terminal for advertisement filtering according to an embodiment of the present invention.
  • the video receiving terminal includes at least: a filtering information acquiring module 610 and a filtering information sending module 620, where:
  • the filtering information obtaining module 610 is configured to obtain advertisement filtering information of the video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement.
  • the filtering information obtaining module 610 includes: a time information acquiring unit 711 and an identification information acquiring unit 712, in which:
  • the time information obtaining unit 711 is configured to acquire the program identification information by manually inputting a program name and a channel name of the viewing program or scanning the two-dimensional code information of the program during the playing of the video program.
  • the start and end time information of the advertisement is the start time information of the advertisement acquired by the user in the process of watching the video program, in the video menu or at the time when the mobile communication device records the advertisement, and records the end time of the advertisement. Click the end time information of the obtained advertisement.
  • the start and end time information of one or more advertisements is included in the video program, and the start and end time information of the acquired advertisement includes start and end time information of all advertisements in the video program.
  • the identification information obtaining unit 712 is configured to acquire the program identification information by manually inputting a program name and a channel name of the viewing program or scanning the two-dimensional code information of the program during the playing of the video program.
  • the first video receiving terminal acquires program identification information of the video program by using an information acquisition program, or scanning a two-dimensional code of a video program, or manually inputting, and the program identification information of the video program includes a program for playing a program.
  • the name and channel name or include the TS ID transport stream identification code and the Service ID service identification code in the video program stream, or include a URL for linking the video program.
  • the filtering information sending module 620 is configured to send the advertisement filtering information of the video program to the filtering information receiving module 310 of the media server, so that the media server performs the video program according to the received advertisement filtering information of the video program.
  • Ad filtering process and generating an ad-free view of the video show Frequency data.
  • the user may use the mobile communication device to send the obtained advertisement filtering information to the media server by using a short message or an email, or may use The information sending function provided by the video receiving terminal sends the advertisement filtering information to the media server.
  • FIG. 8 is a schematic structural diagram of a system for advertisement filtering according to an embodiment of the present invention.
  • the system as shown includes the media server 810 and the video receiving terminal 820, wherein:
  • the media server 810 is configured to receive advertisement filtering information of a video program sent by the first video receiving terminal, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement; Advertising filtering information, performing advertisement filtering processing on the video program and generating advertisement-free video data of the video program; receiving program play request information for the video program sent by the second video receiving terminal, the program playing request The information includes program identification information of the video program and user information of the second video receiving terminal; and transmitting the advertisement-free video data of the video program to the second video receiving terminal according to receiving the program playing request information. .
  • the video receiving terminal 820 is configured to obtain advertisement filtering information of a video program, where the advertisement filtering information of the video program includes program identification information of the video program and start and end time information of the advertisement; and the advertisement filtering of the video program is sent to the media server. And the information, so that the media server performs advertisement filtering processing on the video program according to the received advertisement filtering information of the video program, and generates advertisement-free video data of the video program.
  • An embodiment of the present invention provides a method for advertising advertisement, a media server, a video receiving terminal, and a system, where a user sends advertisement filtering information of a video program to a media server through a video receiving terminal, and the media server filters the information according to the received advertisement filtering information.
  • the program performs advertisement filtering processing and generates advertisement-free video data of the video program.
  • the media server can provide an unoperated, complete, continuous advertisement-free video program for the advertisement-free video playing terminal user, thereby improving The user experience.
  • the storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un procédé de filtrage de publicité, consistant à : recevoir des informations de filtrage de publicité concernant un programme vidéo envoyé par un premier terminal de réception vidéo ; appliquer un traitement de filtrage de publicité au programme vidéo de façon à générer des données vidéo autres que publicitaires du programme vidéo conformément aux informations de filtrage de publicité reçues ; recevoir des informations de requête de diffusion de programme du programme vidéo envoyé par un second terminal de réception vidéo ; et envoyer les données vidéo autres que publicitaires du programme vidéo au second terminal de réception vidéo conformément aux informations de requête de diffusion de programme reçues. L'invention concerne en outre un serveur multimédia, un terminal de réception vidéo et un système. Selon la présente invention, un utilisateur peut regarder des programmes vidéo complets et continus sans publicité, et l'expérience d'utilisation de l'utilisateur est améliorée.
PCT/CN2014/072103 2013-10-11 2014-02-14 Procédé de filtrage de publicité, serveur multimédia, terminal et système de réception vidéo WO2015051613A1 (fr)

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