CN115119021A

CN115119021A - Data processing method and device, electronic equipment and storage medium

Info

Publication number: CN115119021A
Application number: CN202210745105.4A
Authority: CN
Inventors: 王天宏
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-06-28
Filing date: 2022-06-28
Publication date: 2022-09-27

Abstract

The disclosure relates to a data processing method, a data processing device, electronic equipment and a storage medium, relates to the field of computers, and aims to solve the problems that how to control associated information carried in multimedia resources sent to a user account and how to unreasonably send the associated information to the user account. The method comprises the following steps: responding to a multimedia resource acquisition request of a user account, and acquiring a corresponding multimedia resource; the multimedia resources carry associated information; acquiring a preset filtering rule and a sending record of a user account; the sending of the record includes: historical information identification and historical sending time of the association information sent to the user account; the preset filtering rule is used for filtering the associated information carried in the multimedia resource; filtering the associated information carried in the multimedia resource based on the historical information identifier and the historical sending time in the sending record and a preset filtering rule; and feeding back the filtered multimedia resources obtained after filtering the associated information to the user account.

Description

Data processing method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to computer technologies, and in particular, to a data processing method and apparatus, an electronic device, and a storage medium.

Background

In the internet era, the consumption of video contents by user accounts has formed a daily dependence, and a plurality of applications are in the market for providing browsing contents for the user accounts. Other contents may be associated in part of the video, for example, contents such as associated news and commodity purchasing links in the video, and the user account can view the video by clicking the associated contents in the video while browsing the video, so that the user account is supported to consume the video in multiple dimensions.

However, if the user account repeatedly browses the video carrying the associated information while browsing the video, the experience of the user account browsing the video may be affected, so that the quality of the video consumed by the user account is indirectly affected, and the loss of the user account may also be caused. Therefore, how to control the associated information carried in the video sent to the user account is a problem to be solved urgently, and the problem that the associated information is unreasonably sent to the user account is avoided.

Disclosure of Invention

The present disclosure provides a data processing method, an apparatus, an electronic device, and a storage medium, so as to at least solve a problem in the related art how to control associated information carried in a video sent to a user account, and avoid unreasonable sending of the associated information to the user account. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a data processing method, including:

responding to a multimedia resource acquisition request of a user account, and acquiring a corresponding multimedia resource; the multimedia resources carry associated information; acquiring a preset filtering rule and a sending record of a user account; the sending of the record includes: historical information identification and historical sending time of the association information sent to the user account; the preset filtering rule is used for filtering the associated information carried in the multimedia resource; filtering the associated information carried in the multimedia resource based on the historical information identifier and the historical sending time in the sending record and a preset filtering rule; and feeding back the filtered multimedia resources obtained after filtering the associated information to the user account.

In some possible embodiments, after filtering the association information carried in the multimedia resource based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule, the method further includes:

acquiring filtered associated information reserved after filtering associated information carried in multimedia resources; acquiring information identification of the filtered associated information and current time; and respectively storing the information identifications and the current time into a sending record of the user account.

In some possible embodiments, storing the information identifiers in the transmission record of the user account respectively corresponding to the current time includes: and taking the user account identification of the user account as a key, respectively taking each information identification and the current time as values, and storing the values into the sending record of the user account in a key-value pair mode.

In some possible embodiments, the transmission record is stored in a redis list data structure of a redis database.

In some possible embodiments, the preset filtering rules include a first filtering rule and a second filtering rule; based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule, the method for filtering the associated information carried in the multimedia resource comprises the following steps:

based on the historical information identification and the historical sending time in the sending record, filtering the associated information according to the sending times based on a first filtering rule; and/or filtering the associated information according to the sending times based on the second filtering rule based on the historical information identification and the historical sending time in the sending record.

In some possible embodiments, based on the historical information identifier and the historical sending time in the sending record, the filtering the association information according to the sending times based on the first filtering rule includes: counting a first number of historical information identifications in a preset historical time period from the current time in the sending record; and if the first quantity reaches a first preset quantity, filtering out the associated information.

In some possible embodiments, based on the historical information identifier and the historical sending time in the sending record, the filtering the association information according to the sending times based on the second filtering rule includes: acquiring a first information identifier of the associated information; when the first historical information identifier which is the same as the first information identifier is found in the sending record, counting a second number of the first historical information identifiers within a preset historical time period from the current time; and if the second quantity reaches a second preset quantity, filtering out the associated information corresponding to the first information identification.

In some possible embodiments, the preset filtering rules include a third filtering rule and a fourth filtering rule; based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule, the method for filtering the associated information carried in the multimedia resource further comprises the following steps:

based on the historical information identification and the historical time in the sending record, filtering the associated information according to the sending time interval based on a third filtering rule; and/or filtering the associated information according to the sending time interval based on the fourth filtering rule based on the historical information identification and the historical time in the sending record.

In some possible embodiments, based on the historical information identifier and the historical time in the transmission record, the filtering the association information according to the transmission time interval based on a third filtering rule includes: acquiring a first historical time corresponding to a sending record closest to the current time; and if the distance between the first historical time and the current time is less than a first preset time interval, filtering out the associated information.

In some possible embodiments, based on the historical information identifier and the historical time in the transmission record, the filtering the association information according to the transmission time interval based on a fourth filtering rule includes: acquiring a second information identifier of the associated information; when a second history information identifier which is the same as the second information identifier is found in the sending record, obtaining second history time corresponding to the last sending of the second history information identifier in the sending record; and if the distance between the second historical time and the current time is less than a second preset time interval, filtering out the associated information corresponding to the second information identifier.

In some possible embodiments, after feeding back the multimedia resource obtained by filtering the association information to the user account, the method further includes: and when the sending record of the user account exceeds a preset data volume threshold value, clearing the sending record of the user account.

In some possible embodiments, the method further comprises: acquiring a filtering rule updating instruction; and updating the preset filtering rule based on the filtering rule updating instruction.

According to a second aspect of the embodiments of the present disclosure, there is provided a data processing apparatus including:

the first acquisition module is configured to execute a multimedia resource acquisition request responding to a user account and acquire a corresponding multimedia resource; the multimedia resources carry associated information; the second acquisition module is configured to execute the acquisition of the preset filtering rule and the sending record of the user account; the sending of the record includes: historical information identification and historical sending time of the association information sent to the user account; the preset filtering rule is used for filtering the associated information carried in the multimedia resource; the filtering module is configured to filter the associated information carried in the multimedia resource based on the historical information identifier and the historical sending time in the sending record and a preset filtering rule; and the sending module is configured to execute feedback of the filtered multimedia resources obtained after the associated information is filtered to the user account.

In some possible embodiments, the apparatus further comprises: the third acquisition module is configured to perform acquisition of filtered associated information retained after filtering the associated information carried in the multimedia resource; the fourth acquisition module is configured to execute the acquisition of the information identifier of the filtered associated information and the current time; and the storage module is configured to execute the step of correspondingly storing each information identifier and the current time to the sending record of the user account.

In some possible embodiments, the storage module is further configured to perform: and taking the user account identification of the user account as a key, respectively taking each information identification and the current time as values, and storing the values into the sending record of the user account in a key-value pair mode.

In some possible embodiments, the filtering module comprises: a first filtering unit configured to perform filtering of the association information by the number of transmissions based on a first filtering rule based on the history information identification and the history transmission time in the transmission record; and/or the second filtering unit is configured to perform filtering on the association information according to the sending times based on the historical information identification and the historical sending time in the sending record and based on the second filtering rule.

In some possible embodiments, the first filter unit comprises: the counting subunit is configured to perform counting of a first number of historical information identifiers in a preset historical time period from the current time in the sending record; and the filtering subunit is configured to filter the associated information if the first number reaches a first preset number.

In some possible embodiments, the second filter unit comprises: an acquisition subunit configured to perform acquisition of a first information identifier of the associated information; the counting subunit is configured to count a second number of the first history information identifiers within a preset history time period from the current time when the first history information identifiers identical to the first information identifiers are found in the sending record; and the filtering subunit is configured to filter out the associated information corresponding to the first information identifier if the second number reaches a second preset number.

In some possible embodiments, the filtering module further comprises: a third filtering unit configured to perform filtering of the associated information at transmission time intervals based on a third filtering rule based on the history information identifier and the history time in the transmission record; and/or the fourth filtering unit is configured to perform filtering on the association information according to the sending time interval based on the historical information identification and the historical time in the sending record and based on a fourth filtering rule.

In some possible embodiments, the third filtering unit comprises: the acquisition subunit is configured to execute acquisition of a first historical time corresponding to a piece of sending record closest to the current time; and the filtering subunit is configured to filter the associated information if the first historical time is less than a first preset time interval from the current time.

In some possible embodiments, a fourth filter unit comprises: a first acquisition subunit configured to perform acquisition of a second information identifier of the associated information; the second obtaining subunit is configured to, when a second history information identifier identical to the second information identifier is found in the sending record, obtain a second history time corresponding to the last sending of the second history information identifier in the sending record; and the filtering subunit is configured to filter the associated information corresponding to the second information identifier if the second historical time is less than the second preset time interval from the current time.

In some possible embodiments, the apparatus further comprises: the record clearing module is configured to clear the sending records of the user account when the sending records of the user account are detected to exceed a preset data volume threshold value.

In some possible embodiments, the apparatus further comprises: a fifth obtaining module configured to execute a obtain filter rule update instruction; and the updating module is configured to update the preset filtering rule based on the filtering rule updating instruction.

According to a third aspect of an embodiment of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the data processing method described above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium having stored therein a computer program which, when executed by a processor of an electronic device, enables the electronic device to execute the above-described data processing method.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the above-described data processing method.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects: in response to a multimedia resource acquisition request of a user account, before feeding back acquired multimedia resources to the user account, acquiring a preset filtering rule, sending a record in combination with the history of personal associated information of the user account, filtering the associated information in the multimedia resources, and feeding back the multimedia resources after filtering the associated information to the user account. The history sending record specifically includes a history information identifier of the sent related information and a history sending time of the related information. According to the preset filtering rule and the historical sending record, the association information sent to the user account can be controlled, the condition that the browsing experience of the user account on the multimedia resources is influenced due to unreasonable sending of the association information to the user account is avoided, the quality of the user account on the multimedia resource consumption is improved, and therefore the loss of the user account caused by the reduction of the multimedia resource consumption quality is reduced.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is an architecture diagram of a data processing system, shown in accordance with an exemplary embodiment;

FIG. 2 is a flow diagram illustrating a method of data processing in accordance with an exemplary embodiment;

FIG. 3 is a flow chart illustrating a method of data processing according to another exemplary embodiment;

FIG. 4 is a flow diagram illustrating filtering of association information based on historical information identification and historical transmission time in a transmission record, a preset filtering rule, according to an example embodiment;

FIG. 5 is a flow diagram illustrating filtering of association information based on historical information identification and historical transmission time in a transmission record, a preset filtering rule, according to an example embodiment;

FIG. 6 is a timing diagram illustrating a method of data processing in accordance with another exemplary embodiment;

FIG. 7 is a diagram illustrating storage of a transmission record in accordance with another illustrative embodiment;

FIG. 8 is a schematic diagram illustrating preset filtering rules, according to another exemplary embodiment;

FIG. 9 is a schematic diagram illustrating a server and a redis database, according to another exemplary embodiment;

FIG. 10 is a block diagram illustrating a data processing apparatus in accordance with another exemplary embodiment;

FIG. 11 is a block diagram illustrating an electronic device in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

It should be noted that the data processing method provided by the embodiment of the present disclosure may be applied to the architecture of the data processing system shown in fig. 1. The data processing system comprises at least one terminal device 101, at least one server 102 and at least one database 103. The terminal apparatus 101 is connected to the server 102. The terminal device 101 communicates with the server 102 by a wired communication method or a wireless communication method. The server 102 is connected to the database 103 in a wired or wireless communication manner.

The terminal device 101 may be any one of computer devices, where the computer device includes, but is not limited to, a mobile phone, a tablet computer, a desktop computer, a notebook computer, a vehicle-mounted terminal, a palm terminal, an Augmented Reality (AR) device, a Virtual Reality (VR) device, and the like, which can be installed and used in a content community application (such as a express way), and the specific form of the terminal device 101 is not particularly limited in the embodiment of the present disclosure. The system can be used for man-machine interaction with a user through one or more modes of a keyboard, a touch pad, a touch screen, a remote controller, voice interaction or handwriting equipment and the like.

The server 102 may be a server, or may also be a server cluster composed of a plurality of servers or a cloud computing service center, which is not limited in this disclosure. The server 102 is primarily used to store the preset filtering rules, and in some embodiments, the server 102 may also be used to store multimedia resources. The database 103 is used for storing the historical transmission records of each user account. Further, the server 102 may obtain the corresponding multimedia resource when receiving the multimedia resource obtaining request sent by the terminal device 101, filter the associated information carried in the multimedia resource by combining the preset filtering rule and the sending record of the user account, and feed back the filtered multimedia resource obtained after filtering the associated information to the terminal device 101 for the user account to browse.

It is to be understood that the terminal device 101 and the server 102 may be disposed independently from each other, or may be integrated into one device, which is not limited by the present disclosure.

Fig. 2 is a flowchart illustrating a data processing method applied to the server 102 according to an exemplary embodiment, and as shown in fig. 2, includes steps S210 to S240.

In step S210, in response to a multimedia resource acquisition request of a user account, acquiring a corresponding multimedia resource; the multimedia resources carry associated information.

The multimedia resource represents a resource which can be transmitted by numbers, and specifically comprises pictures, texts, sounds, videos, animations and the like. The associated information represents resource information related to the multimedia resource, and in some embodiments, the associated information may include promotion text, hot spot information, goods, advertisement services, and the like. Specifically, the association information may be included in the multimedia resource in the form of a link, and the user account jumps to the corresponding multimedia resource by triggering the link. For example, the video or text has a text-text link, a hot spot information link, a commodity link, and an advertisement service link, that is, the multimedia resource carries associated information.

The multimedia resource obtaining request is used for requesting to obtain the multimedia resource. Specifically, the server 102 receives a multimedia resource acquisition request sent by the user account through the terminal device 101.

In some embodiments, the multimedia resource acquisition request may be a request issued to the server when the terminal device 101 receives a start instruction initiated by the user account for the multimedia application. In other embodiments, the multimedia resource obtaining request may also be a request sent to the server 102 by the terminal device 101 when receiving a multimedia resource refresh command triggered by the user account in the multimedia application. In other embodiments, the multimedia resource acquisition request may also be a request issued by the terminal device 101 to the server 102 based on a search instruction triggered by the user account in the multimedia application when the terminal device 101 receives the search instruction. It is understood that in other embodiments, the terminal device 101 may also send the multimedia resource acquisition request to the server 102 when receiving an instruction of another user account. The multimedia application is an application installed in the terminal device and used for providing multimedia resources for a user account.

In some embodiments, the server 102 acquires the corresponding multimedia resource in response to the multimedia resource acquisition request. In some embodiments, more than two corresponding multimedia assets may be acquired in response to a multimedia asset acquisition request. Further, in some embodiments, a portion of the multimedia assets carry associated information and a portion of the multimedia assets carry associated information.

In step S220, a preset filtering rule and a sending record of the user account are obtained.

Wherein sending the record comprises: historical information identification and historical sending time of the association information sent to the user account.

The preset filtering rules are used for filtering the associated information carried in the multimedia resources. The specific content of the preset filtering rule can be set according to the actual situation.

In some embodiments, the transmission record of the user account represents a record of multimedia assets that have been transmitted to the user account in the past time, and a record of associated information that has been transmitted to the user account. The multimedia resources sent to the user account comprise a part of multimedia resources carrying the associated information, and the other part of multimedia resources not carrying the associated information. In other embodiments, the sending record of the user account represents a record of the associated information sent to the user account in the past time, that is, only the associated information carried in the multimedia resource sent to the user account is recorded. Since the transmission record is used for filtering the associated information carried in the multimedia resource, only the associated information can be recorded in the transmission record, and the amount of stored data can be reduced.

The history information identifier included in the transmission record indicates the information identifier of the transmitted related information. In some embodiments, the information identifier corresponds to the associated information one to one. Or in other embodiments, the information identifier corresponds to a particular type of associated information. Further, the information identifier may also be named as a service identifier, an associated multimedia resource identifier, or another identifier, which is not limited in this embodiment.

The historical transmission time included in the transmission record indicates the time of the related information transmitted to the user account in the past time. In some embodiments, the transmission record comprises a plurality of records of associated information, wherein each record corresponds to a history information identifier and a history transmission time. For example, the transmission record contains: (record 1: historical information identifier A, historical transmission time 20220214.08: 08); (record 2: history information identification B, history transmission time 20220214.08: 08); (record 3: history information identification C, history transmission time 20220214.12:08), (record 4: history information identification B, history transmission time 20220214.12: 08); … is added. In other embodiments, the sending record sends a plurality of pieces of associated information to the user account at a time, and the plurality of pieces of associated information are stored as one record, for example, the sending record includes: (record 1: historical information identification A, B, historical transmission time 20220214.08: 08); (record 2: historical information identification B, C, historical transmission time 20220214.12: 08); … are provided.

In some embodiments, all the transmission records of the user account are stored in the transmission record (for example, the user account is registered to the current time), or the transmission record in a longer period of time (for example, 1 month) is stored in the transmission record; in the present embodiment, when acquiring the transmission record of the user account, only the transmission record within a history time that is the latest from the current time may be acquired, for example, the transmission record within 24 hours/48 hours from the current time may be acquired. In other embodiments, the transmission record stores the transmission record of the user account in a recent historical time period, for example, the transmission record stores the transmission record of the user account in a recent 24 hours/48 hours; in this embodiment, acquiring the transmission record of the user account may be acquiring all transmission records of the user account.

In step S230, based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule, the associated information carried in the multimedia resource is filtered.

Since the multimedia resource may carry the associated information, and a certain control is required for sending the associated information to the user account, in this embodiment, the associated information carried in the multimedia resource to be sent to the user account is filtered according to the obtained preset filtering rule and by combining the historical information identifier and the historical sending time in the sending record of the user account.

In some embodiments, the filtering the associated information specifically includes: and when determining that the associated information does not meet the sending condition by combining the historical information identifier, the historical sending time and the preset filtering rule, filtering the associated information. Further, filtering out the associated information in the multimedia resource includes: and deleting the associated information in the multimedia resources and only reserving the multimedia resources. For example, the multimedia resource is a video a, wherein the video a carries an advertisement a, and if the advertisement a is determined not to meet the sending condition through judgment, the advertisement a in the video a needs to be deleted, and only the video a is reserved.

In some embodiments, based on the historical information identifier and the historical sending time, filtering the associated information in the multimedia resource in combination with a preset filtering rule, which may specifically include filtering the associated information by times and by time intervals. Specifically, a specific filtering method for filtering the associated information by times and by time intervals will be described in detail in the following embodiments.

In step S240, the filtered multimedia resource obtained after filtering the associated information is fed back to the user account.

Through the steps, the associated information contained in the multimedia resource is filtered by combining the historical information identifier, the historical sending time and the preset filtering rule, and the reserved multimedia resource is the multimedia resource which can be sent to the user account. The filtered multimedia resources may include: the multimedia resources which do not contain the associated information and the multimedia resources which contain the associated information, wherein the contained associated information can be determined to be sent to the user account according to the preset filtering rule and the sending record.

In the data processing method provided by the embodiment of the disclosure, in response to a multimedia resource acquisition request of a user account, before feeding back acquired multimedia resources to the user account, a preset filtering rule is acquired, and in combination with a history sending record of personal associated information of the user account, associated information carried in the multimedia resources is filtered, and then the multimedia resources after the associated information is filtered are fed back to the user account. The history sending record specifically includes a history information identifier of the sent related information and a history sending time of the related information. According to the preset filtering rule and the historical sending record, the association information sent to the user account can be controlled, the condition that the browsing experience of the user account on the multimedia resources is influenced due to unreasonable sending of the association information to the user account is avoided, the quality of the user account on the multimedia resource consumption is improved, and therefore the loss of the user account caused by the reduction of the multimedia resource consumption quality is reduced.

In some embodiments, as shown in fig. 3, after filtering the association information carried in the multimedia resource based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule, the method further includes steps S310 to S330, where:

step S310, the filtered associated information retained after the associated information carried in the multimedia resource is filtered is obtained.

Step S320, obtaining the information identifier of the filtered associated information and the current time.

Wherein, the filtered associated information retained after filtering the associated information carried in the multimedia resource represents: and determining the association information which is allowed to be sent to the user account currently according to the preset filtering rule and the sending record. Taking a multimedia resource as a video and associated information as an advertisement as an example, for example, a video a carrying an advertisement a, it is determined that the advertisement a is allowed to be currently sent to a user account according to a preset filtering rule and a sending record, so that the advertisement a is retained in the video a, wherein the advertisement a is the retained filtered associated information. If the video B carrying the advertisement B is determined that the advertisement B is not currently allowed to be sent to the user account according to the preset filtering rule and the sending record, the advertisement B in the video B is filtered, only the video B not containing the advertisement B is reserved, and the advertisement B does not belong to the reserved filtered associated information. Therefore, in this embodiment, the information identifier of the filtered associated information that is obtained and retained after filtering includes the information identifier corresponding to the advertisement a.

In other embodiments, multiple pieces of associated information may be simultaneously carried in one multimedia resource, and it is determined that part of the associated information is not allowed to be currently sent to the user account according to the preset filtering rule and the sending record, so that the part of the associated information may be filtered. The association information in which the current transmission to the user account is allowed is determined according to the preset filtering rule and the transmission record, and is not filtered but reserved. For example, a video a carrying advertisements a, b and c is determined by judging that the advertisement a is not allowed to be currently sent to a user account, and the advertisements b and c are allowed to be currently sent to the user account, then the advertisement a in the video a is filtered out, the advertisements b and c in the video a are reserved, the video a containing the advertisements b and c is obtained, and the like. In this embodiment, the information identifier of the filtered associated information that is retained after the filtering is obtained includes information identifiers corresponding to the advertisement b and the advertisement c.

Step S330, storing each information identification to the sending record of the user account corresponding to the current time.

In a specific embodiment, the multimedia resources acquired in response to the multimedia resource acquisition request include 5 pieces, where video a carries advertisement a, video B carries advertisement B, video C carries advertisement C, video D carries advertisement D, and video E carries advertisement E. And filtering the advertisements in the 5 videos according to a preset filtering rule and a sending record of a user account, determining that the advertisements a and b need to be filtered, and reserving the advertisements c, d and e, wherein the reserved associated information comprises the advertisements c, d and e. The current time is 20220214.16: 08. In this embodiment, updating the transmission record includes: and acquiring information identifications corresponding to the advertisements c, d and e, and respectively and correspondingly storing the information identifications corresponding to the advertisements c, d and e and the current time to a sending record of a user account.

Further, in some embodiments, the information identifiers corresponding to advertisements c, d, and e in the above example are stored as different records, one-to-one correspondence with the current time: (record n: information flag c, delivery time 20220214.16:08 corresponding to advertisement c), (record n +1: information flag c, delivery time 20220214.16:08 corresponding to advertisement d), (record n +2: information flag e, delivery time 20220214.16:08 corresponding to advertisement c).

In other embodiments, the information identifiers corresponding to advertisements c, d, and e in the above example may also be stored as a record as corresponding to the current time: (record m: information identifications c, d, and e corresponding to advertisements c, d, and e, delivery time 20220214.16: 08). It should be understood that the information identifier stored in the transmission record in the above embodiment corresponds to the history information identifier, and the transmission time corresponds to the history transmission time.

According to the technical scheme provided by the embodiment of the disclosure, after the filtered multimedia resources obtained after filtering the associated information are fed back to the user, the sending records of the user account are updated according to the information identification of the associated information in the multimedia resources fed back to the user account and the current time, so that the sending records of the user account are kept in the latest sending records. The latest sending record is provided for filtering the associated information carried in the multimedia resource later, accurate filtering is ensured, and the unreasonable frequency of sending the associated information to the user account is reduced. Moreover, only the information identifier of the related information is stored in the sending record, and the record is not stored in the multimedia resource which does not contain the related information and is fed back to the user account, so that the data storage quantity of the sending record can be reduced, and the storage pressure of the database can be reduced.

Further, in some embodiments, storing each information identifier in a transmission record of the user account corresponding to the current time respectively includes: and taking the user account identification of the user account as a key, respectively taking each information identification and the current time as values, and storing the values into the sending record of the user account in a key-value pair mode.

The key-value pair (key-value) is represented as an organization form of a database, wherein the key (key) is the number of the stored value, and the value (value) is the data to be stored. In this embodiment, the user account identifier of the user account is used as a key, the information identifier and the current time are used as values, and the values are stored in the transmission record as key-value pairs.

In a specific embodiment, the method for generating a key value pair by using a user account identifier as a key of the key value pair and using an information identifier and a current time as values in the key value pair may specifically be: (user account identification 1-information identification c + transmission time 20220214.16:08), (user account identification 1-information identification d + transmission time 20220214.16:08), (user account identification 1-information identification e + transmission time 20220214.16: 08).

In some embodiments, the transmission record may be stored in a database of any one of a variety of key-value structures.

According to the technical scheme provided by the embodiment of the disclosure, the user account identification is used as a key, and the information identification and the current time are used as values to be stored. For sending the same associated information to the user account for multiple times, because the value is composed of two parameters, namely the information identifier and the current time, the records for sending the same associated information to the user account at different time points are not repeated in the sending records, and the condition that the records for sending the associated information later cover the sending records of the same associated information sent earlier is avoided. For example, at 20220214.08:08, video a with ad a was sent to user account 1, stored as a send record: (user account identification 1-information identification a + time of transmission 20220214.08: 08). At 20220214.16:08 video B carrying advertisement a is sent to user account 1, stored as a send record when it is updated: (user account ID 1-info ID a + time of delivery 20220214.16:08), the two delivery records do not agree perfectly, and the situation where the later record overwrites the earlier record does not occur. Therefore, a history record of sending the same associated information to the same user account for multiple times can be reserved in the sending record, and when the associated information is filtered according to the sending record, the filtering of the same associated information according to the sending times and/or sending time intervals is supported, so that the situations that the sending times of the same associated information to the user account are too many and the sending is too frequent in a short time can be reduced, and the loss of the user account caused by the sending is reduced.

In addition, according to the technical scheme provided by the embodiment of the disclosure, the user account identification is used as a key in the key value pair to store the sending records, that is, all the sending records of one user account are stored as one sending record. When the associated information is filtered, the information identification batch query which can support a plurality of associated information is queried in the sending record. For example, 5 pieces of multimedia resources are acquired in response to the multimedia resource acquisition request, and if each piece of multimedia resource carries one piece of associated information (5 pieces in total), the 5 pieces of associated information can be simultaneously queried in the transmission record, and whether filtering is required is determined by combining with a preset filtering rule. Thereby improving the processing efficiency of filtering the associated multimedia. Because the sending records support batch filtering, the condition of reading and amplifying the redis database can be reduced for scenes with larger magnitude, and further the resource waste is reduced.

In which read amplification, i.e. a read operation from a database, requires a look-up from the top to the next layer until the desired data is found. This process may require more than one Input/Output (I/O). In the embodiment of the disclosure, the user account identifier is used as a key to store the sending record, and when the sending record of the same user account is queried, the method can support the simultaneous query of a plurality of information identifiers, thereby reducing the occurrence of reading and amplifying.

In some embodiments, the transmission record is stored in a redis list data structure of a redis database.

Remote Dictionary service (redis), which is an open-source, memory-based, high-performance, data-persisted key-value storage system, may be used as a database, cache, and message middleware. The list data structure is characterized in that the list data structure is sorted according to an insertion order, and an element can be added to the head (left) or the tail (right) of the list.

According to the technical scheme provided by the embodiment of the disclosure, the sending records of the user accounts are stored in a redis list data structure of a redis database, and due to the characteristics of the redis list data structure, the sending records are updated after the multimedia resources are sent to the user accounts every time, and the sending records stored in the redis list data structure are arranged according to the sequence of sending time. When the associated information is filtered, the query sending records can be searched according to the sequence of sending time, so that the processing efficiency of filtering the associated information is improved.

In other embodiments, the transmission record for the user account may also be stored in other data structures of the redis database.

In some embodiments, the preset filtering rules include a first filtering rule and a second filtering rule; filtering the associated information based on the historical information identifier, the historical sending time and the preset filtering rule in the sending record, wherein the filtering comprises the following steps: and filtering the associated information according to the sending times based on the historical information identification and the historical sending time in the sending record and based on a first filtering rule.

In other embodiments, the filtering the associated information based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule includes: and filtering the associated information according to the sending times based on the historical information identification and the historical sending time in the sending record and based on a second filtering rule.

In other embodiments, the filtering the associated information based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule includes: and based on the historical information identifier and the historical sending time in the sending record, filtering the associated information according to the sending times based on a first filtering rule, and based on the historical information identifier and the historical sending time in the sending record, filtering the associated information according to the sending times based on a second filtering rule.

In the above embodiment, the preset rule sets that the associated information is filtered according to the sending times in combination with the sending record of the user account. The filtering of the associated information according to the sending times may specifically be to control the sending times of the associated information to the user account within a certain time period. For example, the preset rule sets that the number of times of sending the association information to the user account in the last 12 hours/24 hours does not exceed a threshold value. The time period can also be set to be 2 hours, 4 hours, 8 hours, etc. according to actual conditions.

According to the technical scheme provided by the embodiment of the disclosure, the preset filtering rules are provided with the rules filtered according to the times, the rules comprise the first filtering rule and the second filtering rule, the times of the associated information sent to the user account can be controlled by filtering the associated information according to the times, the associated information is sent to the user account as frequently as possible in a reasonable frequency, the consumption quality of multimedia resources of the user is improved, and therefore the loss of the user account caused by the loss is reduced.

Specifically, in some embodiments, as shown in fig. 4, based on the historical information identifier and the historical transmission time in the transmission record, the associated information is filtered according to the transmission times based on the first filtering rule, which includes step S410 and step S420, where:

step S410, counting a first number of historical information identifications in a preset historical time period from the current time in the sending record.

The preset historical time period can be set according to actual conditions. Such as 2 hours, 4 hours, 8 hours, 24 hours, etc. Taking the preset historical time period as 24 hours as an example, the preset historical time period is 24 hours from the current time, namely, the latest 24 hours from the current time.

It can be seen from the above embodiment that the sending record stores records of the user account for a long historical period, such as 1 month, and the preset filtering rule may be set to filter the associated information according to the sending and records only in a short recent period. Therefore, in this embodiment, a preset history time period is set, and the number of the history information identifiers in the preset history time period is counted and recorded as the first number.

In step S420, if the first number reaches the first preset number, the associated information is filtered.

The first preset number may be set according to actual situations, and may be set to a numerical value of 5, 10, 20, or the like, for example.

In a specific embodiment, taking the first preset number as 20 as an example, if the first number of the historical information identifiers within the last 24 hours from the current time is 20 and the first number has reached the first preset number, filtering out the associated information carried in the current multimedia resource. If the first number of the historical information identifiers within the last 24 hours from the current time is 10, that is, the first number does not reach the first preset number, the associated information is not filtered in the first filtering rule.

That is, in the technical solution provided in the embodiment of the present disclosure, if the number of times of sending the associated information to the user account within a period of time that is closest to the current time reaches the first preset number, the associated information is not sent to the user account any more, so that the number of times of sending the associated information to the user account is controlled, the associated information is sent to the user account as often as possible, the consumption quality of the multimedia resources by the user account is improved, the influence on the experience of browsing the multimedia resources by the user account due to the above situation is reduced, and the loss of the user account is reduced.

In other embodiments, referring to fig. 4 again, based on the historical information identifier and the historical sending time in the sending record, the associated information is filtered according to the sending times based on the second filtering rule, which includes steps S430 to S450, where:

step S430, obtain the first information identifier of the associated information.

The associated information indicates: and responding to the associated information contained in the multimedia resource acquired by the multimedia resource acquisition request, namely the associated information to be sent to the user account. And the correlation information corresponds to the number of the first information identifications one to one. In this embodiment, the information identifier of the associated information is recorded as the first information identifier.

Step S440, when the first history information identifier identical to the first information identifier is found in the sending record, counting a second number of the first history information identifiers in a preset history time period from the current time.

After the first information identifier of the associated information to be sent is obtained, it is searched in the sending record whether a history information identifier (denoted as the first history information identifier in this embodiment) identical to the first information identifier appears in a preset history time period, that is, whether the associated information corresponding to the first information identifier is sent to the user account in the preset history time period is searched. For example, the first information is marked as a, and whether the transmission record with the information marked as a exists is searched in the transmission record.

If the sending record has the history information identifier which is the same as the first information identifier, in the step, counting the occurrence times of the first history information identifier, and recording the occurrence times as a second number. For example, the history information identifier that is the same as the first information identifier a is found in the transmission record, and the number of times that the history information identifier a appears in the last 24 hours in the transmission record is determined to be the second number.

Step S450, if the second quantity reaches a second preset quantity, filtering out the associated information corresponding to the first information identifier.

Wherein the second preset number can be set according to actual conditions.

In a specific embodiment, taking the second preset number as 10 as an example, if the second number of the first history information identifier (the same as the first information identifier of the associated information) within the last 24 hours from the current time is 10 and the second number has reached the second preset number, filtering out the associated information carried in the current multimedia resource. If the second number of the first historical information identifiers within the last 24 hours from the current time is 5, that is, the second number does not reach the second preset number, the associated information corresponding to the first historical information identifiers is not filtered in the second filtering rule.

That is, in the technical solution provided in the embodiment of the present disclosure, if the number of times of sending a certain piece of associated information (for example, associated information corresponding to the information identifier a) to the user account within a period of time that is closest to the current time reaches a second preset number, the associated information corresponding to the information identifier a is not sent to the user account this time, so that the number of times of sending the same associated information to the user account is controlled, the same associated information is sent to the user account as often as possible, the consumption quality of the multimedia resources by the user account is improved, the influence on the multimedia resource browsing experience of the user account due to the above situation is reduced, and the loss of the user account is reduced.

In some embodiments, the associated information carried in the multimedia resource is filtered according to the first filtering rule and the second filtering rule, without strict precedence order requirements, or the associated information is filtered according to the first filtering rule first, and then the associated information is filtered according to the second filtering rule; or filtering the associated information according to the second filtering rule and then according to the first filtering rule.

In a specific embodiment, the preset historical time period is the last 24 hours, the multimedia resource is a video, and the associated multimedia video is an advertisement. Assuming that the first predetermined number is 20 and the second predetermined number is 5, the sending record includes, within 24 hours: the number of the historical advertisement marks a is 10, the number of the historical advertisement marks b is 5, the number of the historical advertisement marks c is 3, and the number of the historical advertisement marks d is 1. The multimedia asset acquired in response to the multimedia asset acquisition request includes 5 videos: video A carries advertisement a, video B carries advertisement B, video C carries advertisement C, video D carries advertisement D, and video E carries advertisement E.

Firstly, the advertisements a, b, c, d and e are filtered by a first filtering rule, the first number of all historical advertisement identifications in the sending record is (10+5+3+1) 19, and the first preset number 20 is not reached, so that the advertisements a, b, c, d and e do not need to be filtered.

Secondly, the advertisements a, b, c, d and e are filtered by a second filtering rule, and the second quantity of the historical advertisement identification a in the sending record of the advertisement a is 10 and reaches a second preset quantity of 5, so that the advertisement a needs to be filtered. The same applies to advertisement b, which also needs to be filtered out. And historical advertisement identifications of advertisements c, d and e in the sending record are respectively 3, 1 and 0, and the historical advertisement identifications do not reach the second preset quantity 5, so that in the second filtering rule, the advertisements a and b are filtered, and the advertisements c, d and e are reserved.

Finally, the advertisements carried in the above 5 videos a-E are filtered to obtain: video a (carrying no advertisement), video B (carrying no advertisement), video C carrying advertisement C, video D carrying advertisement D, video E carrying advertisement E.

It is understood that the advertisements a, b, c, d, and e may be filtered according to the second filtering rule first, and then filtered according to the first filtering rule.

In the technical scheme provided by the embodiment of the disclosure, the associated information in the multimedia resource to be sent is filtered according to the first filtering rule and the second filtering rule according to the times, so that the situations that the associated information is sent to the user account too much within a certain period of time and the same associated information is sent to the user account too much can be reduced, the consumption quality of the multimedia resource by the user account is improved, the influence on the browsing experience of the multimedia resource of the user account caused by the two situations is reduced, and the loss of the user account is reduced.

In other embodiments, the preset filtering rules include a third filtering rule and a fourth filtering rule; filtering the associated information based on the historical information identifier, the historical sending time and the preset filtering rule in the sending record, wherein the filtering comprises the following steps: and filtering the associated information according to the sending time interval based on the third filtering rule based on the historical information identification and the historical time in the sending record.

In other embodiments, the filtering the associated information based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule includes: and filtering the associated information according to the sending time interval based on the historical information identification and the historical time in the sending record and based on a fourth filtering rule.

In other embodiments, the filtering the associated information based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule includes: based on the historical information identification and the historical time in the sending record, filtering the associated information according to the sending time interval based on a third filtering rule; and based on the historical information identifier and the historical time in the sending record, filtering the associated information according to the sending time interval based on a fourth filtering rule.

In the above embodiment, the preset rule sets that the associated information is filtered according to the sending time interval in combination with the sending record of the user account. The filtering of the associated information may be performed according to a time interval, specifically, the time interval for controlling the sending of the associated information to the user account within a certain time period. For example, the preset rule sets that the number of times of sending the association information to the user account in the last 12 hours/24 hours does not exceed a threshold value. Wherein, the time period can also be set as 2 hours, 4 hours, 8 hours and so on according to the actual situation.

According to the technical scheme provided by the embodiment of the disclosure, the rules filtered according to the time intervals are set in the preset filtering rules, the rules comprise the third filtering rule and the fourth filtering rule, the associated multimedia resources are filtered according to the time intervals, the time intervals of the associated multimedia resources sent to the user account can be controlled, the browsing experience that the associated multimedia resources are sent to the user account too frequently to affect the user account is avoided, the consumption quality of the multimedia resources of the user is improved, and the loss of the user account caused by the loss is reduced.

In some embodiments, as shown in fig. 5, based on the historical information identifier and the historical time in the transmission record, the associated information is filtered according to the transmission time interval based on a third filtering rule, which includes step S510 and step S520, where:

step S510, a first historical time corresponding to a sending record closest to the current time is obtained.

The one transmission record closest to the current time represents the record of the last transmission of the association information to the user account. For example, the sending record stores a record of sending the related information to the user account within the last 24 hours in history, where the last time is 5 minutes, the multimedia resource carrying the related information a is sent to the user account, and then the historical sending time corresponding to the sending record is 5 minutes ago, as 20220214.19: 13. In this embodiment, the historical transmission time (e.g., 20220214.19:13) corresponding to the current closest transmission record is recorded as the first historical time.

In step S520, if the distance between the first historical time and the current time is less than the first preset time interval, the associated information is filtered.

The first preset time interval may be set according to actual situations, and may be set to 5 minutes, 10 minutes, 20 minutes, 60 minutes, and so on.

After the first historical time corresponding to the latest record in the sending records is obtained, the time interval between the first historical time and the current time is determined, and if the time interval is smaller than the first preset time interval, the relevant information is filtered out in the embodiment.

In a specific embodiment, taking the first preset time interval as 10 minutes as an example, before the first historical time corresponding to the latest sending record is obtained in the sending records of the user account and is 5 minutes, the first historical time is less than the first preset time interval by 10 minutes, so that the associated information in the multimedia resource to be sent is filtered.

In the technical scheme provided by the embodiment of the disclosure, if the interval between the first historical time corresponding to the current closest sending record and the current time is found in the sending records to be less than a certain time, the associated information in the multimedia resource to be sent is filtered. Therefore, the interval time for sending the associated information to the user account can be increased, the phenomenon that the associated information is sent to the user account too frequently in a short time is avoided, the consumption quality of the multimedia resources by the user account is improved, the influence on the browsing experience of the multimedia resources of the user account caused by the condition is reduced, and the loss of the user account is reduced.

In other embodiments, referring to fig. 5, based on the historical information identifier and the historical time in the transmission record, the associated information is filtered according to the transmission time interval based on a fourth filtering rule, which includes steps S530 to S550, where:

step S530, a second information identifier of the associated information is obtained.

In this embodiment, the information identifier of the associated information is recorded as the second information identifier.

Step S540, when the second history information identifier identical to the second information identifier is found in the sending record, obtaining a second history time corresponding to the last sending of the second history information identifier in the sending record.

In this step, if a second history information identifier identical to the second information identifier exists in the transmission record, determining the transmission time corresponding to the current latest transmission of the second history information identifier, and recording as the second history time. For example, the history information identifier that is the same as the second information identifier a is found in the transmission record, and the history transmission time of the last transmission of the history information identifier a in the transmission record is determined to be the second history time.

For example, within the last history of 24 hours, two records of the history information identifier a in the transmission record are provided, one record corresponds to the history transmission time of 20220214.08:08, the other record corresponds to the history transmission time of 20220214.16:08, and the second history time is 20220214.16: 08.

In step S550, if the distance between the second historical time and the current time is less than the second preset time interval, filtering out the associated information corresponding to the second information identifier.

Wherein, the second preset time interval can be set according to actual conditions.

In a specific embodiment, for the advertisement a, taking the second preset time interval as 5 minutes as an example, if there is a sending record of the advertisement a within the last 24 hours from the current time, it is determined that the second historical time corresponding to the sending record of the latest advertisement a is 3 minutes before, and the time interval from the current time is less than the second preset time interval by 5 minutes, so that the advertisement a included in the video to be sent at this time needs to be filtered. If the second historical time corresponding to the sending record of the latest advertisement a is 30 minutes ago, and the time interval from the current time is greater than the second preset time interval by 20 minutes, then the advertisement a is not filtered in the fourth filtering rule.

In the technical scheme provided by the embodiment of the disclosure, if a sending record identical to the information identifier of the associated information to be sent is found, a second historical time corresponding to a sending record closest to the current historical multimedia information identifier is determined, and if the interval between the second historical time and the current time is less than a certain time, the associated information corresponding to the historical information identifier is filtered. Therefore, the interval time for sending the same associated information to the user account can be increased, the phenomenon that the same associated information is sent to the user account too frequently in a short time is avoided, the consumption quality of the multimedia resources by the user account is improved, the influence on the browsing experience of the multimedia resources of the user account caused by the condition is reduced, and the loss of the user account is reduced.

In some embodiments, the associated information carried in the multimedia resource is filtered according to the third filtering rule and the fourth filtering rule, without strict precedence order requirement, the associated information may be filtered according to the third filtering rule first, and then the associated information is filtered according to the fourth filtering rule; or filtering the associated information according to the fourth filtering rule and then according to the third filtering rule.

In one embodiment, the preset historical time period is the last 24 hours, the multimedia resource is a video, and the associated multimedia video is an advertisement. Assuming that the first predetermined time interval is 5 minutes and the second predetermined time interval is 20 minutes, the sending record includes within 24 hours: the historical sending time of a latest historical advertisement mark a is 15 minutes ago; the historical sending time of the latest historical advertisement identifier b is 8 minutes ago; and the historical sending time of the latest historical advertisement mark c is 25 minutes ago. The multimedia asset acquired in response to the multimedia asset acquisition request includes 5 videos: video A carries advertisement a, video B carries advertisement B, video C carries advertisement C, video D carries advertisement D, and video E carries advertisement E.

First, advertisements a, b, c, d, and e are filtered with a third filtering rule: the latest historical advertisement identifier in the sending record is the historical advertisement identifier b, the corresponding first historical time is 8 minutes before, and the time interval from the current time is greater than the first preset time interval by 5 minutes, so that the advertisements a, b, c, d and e do not need to be filtered.

Secondly, advertisements a, b, c, d and e are filtered with a fourth filtering rule: the historical sending time of the latest historical advertisement mark a is 15 minutes before, and the distance between the latest historical advertisement mark a and the current time interval is less than 20 minutes of the second preset time interval, so that the advertisement a needs to be filtered. The same applies to advertisement b, which also needs to be filtered out. And the most recent transmission of advertisement c is recorded 25 minutes ago, 20 minutes from the current time interval, which is greater than the second preset time interval, so that advertisement c does not need to be filtered. For the advertisements d and e, the transmission record of the advertisement d or e does not exist in the transmission record, so that the advertisement d or e does not need to be filtered. Thus, in the fourth filtering rule, advertisements a, b are filtered out, while advertisements c, d, and e are retained.

It is understood that the advertisements a, b, c, d, and e may be filtered according to the fourth filtering rule first, and then filtered according to the third filtering rule.

In the technical scheme provided by the embodiment of the disclosure, the associated information in the multimedia resource to be sent is filtered according to the third filtering rule and the fourth filtering rule at time intervals, so that the situations that the associated information is sent to the user account too frequently within a certain period of time and the same associated information is sent to the user account too frequently can be reduced, the consumption quality of the user account on the multimedia resource is improved, the influence on the browsing experience of the multimedia resource of the user account caused by the two situations is reduced, and the loss of the user account is reduced.

In some embodiments, the associated information needs to be sequentially filtered based on the first filtering rule, the second filtering rule, the third filtering rule and the fourth filtering rule, and for the specific filtering rule, reference is made to the description in the above embodiments, and details are not repeated here. According to the technical scheme provided by the embodiment of the disclosure, the associated information is filtered according to the same information identifier and different information identifiers, and is filtered according to the sending times and the sending time interval, so that a finer filtering effect is achieved.

In some embodiments, after feeding back the multimedia resource obtained by filtering the association information to the user account, the method further includes: and when the sending record of the user account exceeds a preset data volume threshold value, clearing the sending record of the user account.

The preset data amount threshold value can be set according to actual conditions.

In some embodiments, the instruction to clear the transmission records of the user account may be performed at an idle time, i.e., a time when filtering the associated information is not currently performed. For example, an asynchronous data cleansing instruction may be sent to the data cleansing module, and the data cleansing module cleanses the sending record based on the data cleansing instruction at idle time.

In some embodiments, when it is detected that the transmission record of the user account exceeds the preset data volume threshold, clearing the transmission record of the user account includes: and deleting the sending records of which the historical sending time exceeds the preset time period from the current time. The preset time period may be set according to actual situations, such as 24 hours, 48 hours, and the like.

According to the technical scheme provided by the embodiment of the disclosure, after filtered multimedia resources are fed back to the user account, the size of the data volume stored in the sending record of the user account is monitored, if the sending record exceeds a certain numerical value, a part of the sending record is cleared, the pressure of the database is reduced, and the data processing efficiency is improved. And the sending records can be cleaned at idle time without influencing the filtering processing of the associated information.

In some embodiments, the data processing method further includes: acquiring a filtering rule updating instruction; and updating the preset filtering rule based on the filtering rule updating instruction.

The filtering rule updating instruction is used for updating and adjusting the preset filtering rule. Further, by parsing the filter rule update instruction, a new filter rule may be obtained. Updating the preset filtering rule based on the filtering rule updating instruction, specifically, the new filtering rule is overlaid on the preset filtering rule.

According to the technical scheme provided by the embodiment of the disclosure, the dynamic configuration is supported by the filtering rule according to which the associated information is filtered, and the rule for filtering the associated information can be adjusted by combining with the actual situation, so that the associated information is more flexibly filtered.

A specific example of the data processing method will be described below with reference to a timing chart shown in fig. 6. In this embodiment, the multimedia resource is a video, and the associated information is an advertisement.

S1, a terminal receives a video acquisition instruction of a user account, and in response to the video acquisition instruction, the terminal sends a video acquisition request to a server. The video acquisition request may be used to acquire more than two videos from the server.

S2, the server sends videos containing advertisements to be sent.

And S3, the server acquires the sending record of the user account. The sending record comprises historical advertisement identification of the advertisement sent in the video to the user account and historical sending time.

Specifically, the transmission record is stored in a redis list data structure in a redis database. And the storage mode of the sending record is as follows: the user account identity is stored as a key, the historical advertisement identity and the historical transmission time are stored as values in a key-value pair in a redis list data structure (list). Fig. 7 is a schematic diagram showing the storage of the transmission record.

In some embodiments, the server further classifies the transmission records according to the advertisement identifiers, and divides the transmission records into a plurality of different sets according to the same advertisement identifier, and each set corresponds to the transmission records of one type of advertisement identifier.

And S4, the server acquires a preset filtering rule.

The preset filtering rules comprise a first filtering rule and a second filtering rule, and the first filtering rule and the second filtering rule respectively filter advertisements in the video according to times. The preset filtering rules further comprise a third filtering rule and a fourth filtering rule, and the third filtering rule and the fourth filtering rule respectively filter the advertisements in the video according to time intervals. Specifically, the preset filtering rule is as shown in fig. 8.

And S5, the server sequentially filters the advertisements in the video according to a preset filtering rule. In some embodiments, the advertisements that need to be filtered out according to the preset filtering rules are deleted from the videos containing the advertisements, and only the videos are retained. If the video A carrying the advertisement a is determined to be required to be filtered according to the preset filtering rule, the advertisement a in the video A is deleted, and only the video A is reserved to feed back to the user account.

And S6, the server feeds back the video obtained by filtering the advertisements in the video to the user account of the terminal.

And S7, the server stores the advertisement identification of the advertisement carried in the video fed back to the user account into the sending record of the user account in a one-to-one correspondence manner with the current time.

Fig. 9 is a schematic structural diagram of a server and a redis database in an embodiment. The frequency control interceptor is used for executing the data processing method and comprises a configuration center, a classifier and a manager. Specifically, the configuration center is used for storing preset filtering rules. The classifier is used for classifying the sending records. The filter is used for filtering the advertisements in the video according to preset filtering rules and the sending records. The server also comprises a data cleaning module, and the frequency control interceptor sends an asynchronous cleaning instruction to the data cleaning module after feeding back the video filtered by the advertisement to the user account, so that the instruction cleaning module cleans the sending record of the user account in idle time. The redis database is used for storing the sending records of the user account.

Furthermore, the configuration center can receive a filtering rule updating instruction of a user, and updates the preset filtering rule stored in the filtering rule updating instruction according to the filtering rule updating instruction, so that the dynamic configuration of the filtering rule is realized, and the flexibility of filtering the advertisement in the video is improved.

The data processing method provided by the embodiment of the disclosure sets the rule for filtering the same advertisement identification and the rule for filtering different advertisement identifications. The method comprises the steps of filtering advertisements carried in a video from two dimensions of sending times and sending time intervals, controlling the sending times and the sending time intervals of the same advertisements or different advertisements carried in the video fed back to a user account within a period of time, and avoiding the phenomenon that the times of sending the advertisements to the user account are too many in a short time or the time intervals of sending the advertisements to the user account are too short, so that the influence is brought to the experience of browsing the video by the user account, the advertisements are sent to the user account at a reasonable frequency as far as possible, and the loss of the user account brought by the above conditions is reduced. Meanwhile, the user account identification is used as a key, the advertisement identification and the sending time are used as values, the sending records of the user account are stored in a key-value pair mode, batch query of the advertisement identification is supported in the sending records when advertisement filtering is carried out, the condition that redis reading and amplification occur in an advertisement filtering scene is reduced, and therefore resource utilization rate and interaction time consumption are saved. And finally, supporting dynamic configuration aiming at a preset filtering rule of advertisement filtering, and flexibly adjusting the advertisement exposure frequency according to actual condition feedback.

FIG. 10 is a block diagram illustrating a data processing apparatus according to an example embodiment. Referring to fig. 10, the apparatus includes a first obtaining module 1001, a second obtaining module 1002, a filtering module 1003, and a transmitting module 1004.

The first obtaining module 1001 is configured to execute a multimedia resource obtaining request responding to a user account, and obtain a corresponding multimedia resource; the multimedia resources carry associated information; for example, the first obtaining module 1001 may be configured to perform step S210 shown in fig. 2.

The second obtaining module 1002 is configured to perform obtaining of a preset filtering rule and a sending record of a user account; the sending of the record includes: historical information identification and historical sending time of the association information sent to the user account; the preset filtering rule is used for filtering the associated information carried in the multimedia resource; for example, the second obtaining module 1002 may be configured to perform step S220 shown in fig. 2.

The filtering module 1003 is configured to perform filtering on the associated information carried in the multimedia resource based on the historical information identifier and the historical sending time in the sending record and a preset filtering rule; for example, the filtering module 1003 may be configured to perform step S230 shown in fig. 2.

The sending module 1004 is configured to perform feedback of the filtered multimedia resource obtained after filtering the associated information to the user account. For example, the sending module 1004 may be configured to execute step S240 shown in fig. 2.

The data processing device provided by the embodiment of the disclosure responds to a multimedia resource acquisition request of a user account, acquires a preset filtering rule before feeding back acquired multimedia resources to the user account, filters associated information in the multimedia resources by combining a history sending record of personal associated information of the user account, and feeds back the filtered multimedia resources to the user account. The history sending record specifically includes a history information identifier of the sent related information and a history sending time of the related information. According to the preset filtering rule and the historical sending record, the association information sent to the user account can be controlled, the condition that the browsing experience of the user account on the multimedia resources is influenced due to unreasonable sending of the association information to the user account is avoided, the quality of the user account on the multimedia resource consumption is improved, and therefore the loss of the user account caused by the reduction of the multimedia resource consumption quality is reduced.

In some embodiments, the above apparatus further comprises: a third obtaining module 1005 configured to perform obtaining of filtered associated information retained after filtering associated information carried in the multimedia resource; a fourth obtaining module 1006, configured to perform obtaining the information identifier of the filtered association information and the current time; a storage module 1007 configured to store each information identifier in a transmission record of the user account corresponding to the current time.

In some embodiments, the storage module 1007 of the apparatus described above is further configured to: and taking the user account identification of the user account as a key, respectively taking each information identification and the current time as values, and storing the values into the sending record of the user account in a key-value pair mode.

In some embodiments, the filtering module 1004 of the above apparatus comprises: a first filtering unit 1008 configured to filter the association information by the number of transmissions based on a first filtering rule based on the history information identifier and the history transmission time in the transmission record; and/or the second filtering unit 1009 is configured to filter the association information according to the sending times based on the second filtering rule based on the historical information identifier and the historical sending time in the sending record.

In some embodiments, the first filter unit 1008 of the above apparatus comprises: the statistical subunit is configured to count a first number of historical information identifiers in a preset historical time period from the current time in the sending record; and the filtering subunit is configured to filter the associated information if the first number reaches a first preset number.

In some embodiments, the second filtering unit 1009 of the above apparatus includes: an obtaining subunit configured to obtain a first information identifier of the associated information; the counting subunit is configured to count a second number of the first historical information identifiers within a preset historical time period from the current time when the first historical information identifiers identical to the first information identifiers are found in the sending record; and the filtering subunit is configured to filter the associated information corresponding to the first information identifier if the second number reaches a second preset number.

In some embodiments, the filtering module 1004 of the above apparatus further comprises: a third filtering unit 1010 configured to filter the association information at transmission time intervals based on a third filtering rule based on the history information identifier and the history time in the transmission record; and/or the fourth filtering unit 1011 is configured to filter the associated information at the sending time interval based on the fourth filtering rule based on the history information identifier and the history time in the sending record.

In some embodiments, the third filtering unit 1010 of the above apparatus comprises: the acquisition subunit is configured to acquire a first historical time corresponding to a sending record closest to the current time; and the filtering subunit is configured to filter the associated information if the first historical time is less than a first preset time interval from the current time.

In some embodiments, the fourth filtering unit 1011 of the above apparatus includes: a first obtaining subunit configured to obtain a second information identifier of the associated information; the second obtaining subunit is configured to, when a second history information identifier identical to the second information identifier is found in the sending record, obtain a second history time corresponding to the last sending of the second history information identifier in the sending record; and the filtering subunit is configured to filter the associated information corresponding to the second information identifier if the second historical time is less than the second preset time interval from the current time.

In some embodiments, the above apparatus further comprises: a record clearing module 1012 configured to clear the transmission record of the user account when the transmission record of the user account is detected to exceed the preset data volume threshold.

In some embodiments, the above apparatus further comprises: a fifth obtaining module 1013 configured to obtain a filtering rule update instruction; an update module 1014 configured to update the preset filter rule based on the filter rule update instruction.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 11 is a block diagram illustrating an electronic device 1100 in accordance with an example embodiment. As shown in fig. 11, the electronic device 1100 may include at least one processor 1101 and a memory 1103 for storing instructions executable by the processor 1101. Wherein the processor 1101 is configured to execute instructions in the memory 1103 to implement the method in the above-described embodiment.

Additionally, electronic device 1100 may also include a communication bus 1102 and at least one communication interface 1104.

The processor 1101 may be a CPU, micro-processing unit, ASIC, or one or more integrated circuits for controlling the execution of programs in accordance with the disclosed aspects.

Communication bus 1102 may include a path that transfers information between the aforementioned components.

Communication interface 1104, using any transceiver or like device for communicating with other devices or communication networks, such as ethernet, Radio Access Network (RAN), Wireless Local Area Networks (WLAN), etc.

The memory 1103 may be a read-only memory (ROM) or other type of static storage device that can store static information and instructions, a Random Access Memory (RAM) or other type of dynamic storage device that can store information and instructions, an electrically erasable programmable read-only memory (EEPROM), a compact disc read-only memory (CD-ROM) or other optical disk storage, optical disk storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these. The memory may be self-contained and connected to the processing unit by a bus. The memory may also be integrated with the processing unit as a volatile storage medium in the CPU.

The memory 1103 is used for storing a computer program for executing the disclosed solution, and is controlled by the processor 1101. The processor 1101 is configured to execute a computer program stored in the memory 1103, thereby implementing functions in the method of the present disclosure.

In particular implementations, processor 1101 may include one or more CPUs such as CPU0 and CPU1 in fig. 11 as one embodiment.

In particular implementations, electronic device 1100 may include multiple processors, such as processor 1101 and processor 1107 in FIG. 11, for example, as an embodiment. Each of these processors may be a single-core (single-CPU) processor or a multi-core (multi-CPU) processor. A processor herein may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions).

In particular implementations, electronic device 1100 may also include an output device 1105 and an input device 1106, as one embodiment. The output device 1105 is in communication with the processor 1101 and may display information in a variety of ways. For example, the output device 1105 may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display device, a Cathode Ray Tube (CRT) display device, a projector (projector), or the like. The input device 1106 is in communication with the processor 1101 and can accept user input in a variety of ways. For example, the input device 1106 may be a mouse, keyboard, touch screen device or sensing device, etc.

Those skilled in the art will appreciate that the configuration shown in fig. 11 does not constitute a limitation of the electronic device 1100, and may include more or fewer components than those shown, or combine certain components, or employ a different arrangement of components.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory 1103 comprising instructions, executable by the processor 1101 of the apparatus 1100 to perform the above-described method is also provided. Alternatively, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product comprising a computer program which, when executed by a processor, implements the data processing method in any of the above embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A data processing method, comprising:

responding to a multimedia resource acquisition request of a user account, and acquiring a corresponding multimedia resource; the multimedia resource carries associated information;

acquiring a preset filtering rule and a sending record of the user account; the sending record comprises: historical information identification and historical sending time of the association information sent to the user account; the preset filtering rule is used for filtering the associated information carried in the multimedia resource;

filtering the associated information carried in the multimedia resource based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule;

and feeding back the filtered multimedia resources obtained after filtering the associated information to the user account.

2. The data processing method according to claim 1, wherein after filtering the associated information carried in the multimedia resource based on the historical information identifier and the historical transmission time in the transmission record and the preset filtering rule, the method further comprises:

obtaining the filtered associated information reserved after filtering the associated information carried in the multimedia resource;

acquiring information identification of the filtered associated information and current time;

and respectively storing each information identifier and the current time into a sending record of the user account.

3. The data processing method according to claim 2, wherein the storing each information identifier in a transmission record of the user account corresponding to the current time respectively comprises:

and taking the user account identification of the user account as a key, respectively taking each information identification and the current time as values, and storing the values to the sending record of the user account in a key-value pair mode.

4. The data processing method according to claim 1, wherein the preset filtering rule comprises a first filtering rule and a second filtering rule; the filtering the associated information carried in the multimedia resource based on the historical information identifier, the historical sending time and the preset filtering rule in the sending record comprises:

based on the historical information identification and the historical sending time in the sending record, filtering the associated information according to the sending times based on the first filtering rule;

and/or the presence of a gas in the gas,

and filtering the associated information according to the sending times based on the second filtering rule based on the historical information identification and the historical sending time in the sending record.

5. The data processing method according to claim 4, wherein the filtering the association information according to the sending times based on the historical information identifier and the historical sending time in the sending record and based on the first filtering rule comprises:

counting a first number of the historical information identifiers in a preset historical time period from the current time in the sending record;

and if the first quantity reaches a first preset quantity, filtering the associated information.

6. The data processing method according to claim 4, wherein the filtering the association information according to the sending times based on the second filtering rule based on the historical information identifier and the historical sending time in the sending record comprises:

acquiring a first information identifier of the associated information;

when a first historical information identifier which is the same as the first information identifier is found in the sending record, counting a second number of the first historical information identifiers within a preset historical time period from the current time;

and if the second quantity reaches a second preset quantity, filtering out the associated information corresponding to the first information identification.

7. A data processing apparatus, comprising:

the first acquisition module is configured to execute a multimedia resource acquisition request responding to a user account and acquire a corresponding multimedia resource; the multimedia resource carries associated information;

the second acquisition module is configured to execute acquisition of a preset filtering rule and a sending record of the user account; the sending record comprises: historical information identification and historical sending time of the association information sent to the user account; the preset filtering rule is used for filtering the associated information carried in the multimedia resource;

the filtering module is configured to perform filtering on the associated information carried in the multimedia resource based on the historical information identifier and the historical sending time in the sending record and the preset filtering rule;

and the sending module is configured to execute feedback of the filtered multimedia resources obtained after the associated information is filtered to the user account.

8. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the data processing method of any of claims 1 to 6.

9. A computer-readable storage medium, in which a computer program is stored which, when executed by a processor of an electronic device, enables the electronic device to carry out the data processing method of any one of claims 1 to 6.

10. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, carries out the data processing method of any one of claims 1 to 6.