CN111709776A - Advertisement putting method, system, terminal device and storage medium - Google Patents
Advertisement putting method, system, terminal device and storage medium Download PDFInfo
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- CN111709776A CN111709776A CN202010473942.7A CN202010473942A CN111709776A CN 111709776 A CN111709776 A CN 111709776A CN 202010473942 A CN202010473942 A CN 202010473942A CN 111709776 A CN111709776 A CN 111709776A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
- G06F16/58—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
- G06F16/583—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
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- G—PHYSICS
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- G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06N20/00—Machine learning
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T11/00—2D [Two Dimensional] image generation
- G06T11/40—Filling a planar surface by adding surface attributes, e.g. colour or texture
Abstract
The application provides an advertisement putting method, a system, a terminal device and a storage medium, wherein the method comprises the following steps: acquiring a target advertisement to be launched currently in an advertisement list, and acquiring launching information of the target advertisement; if the delivery information meets the preset delivery conditions, inquiring a device to be delivered corresponding to the target advertisement; and determining the telescopic parameters of the target advertisement according to the equipment to be delivered, and sending the telescopic parameters to the equipment to be delivered so as to indicate the equipment to be delivered to deliver and display the target advertisement according to the telescopic parameters. The advertisement putting process of the application does not need manual intervention, labor cost is reduced, when the target advertisement to be put in the advertisement list at present is judged to meet putting conditions, telescopic parameters are automatically inquired based on putting information of the target advertisement and equipment information of equipment to be put in, the equipment to be put in can automatically stretch out and draw back the advertisement picture of the target advertisement based on the telescopic parameters, and therefore the automatic adaptation effect between the target advertisement and the equipment to be put in is achieved.
Description
Technical Field
The present application relates to the field of advertisement delivery, and in particular, to an advertisement delivery method, system, terminal device, and storage medium.
Background
With the development of economy, market competition is more intense, and in order to improve the popularity of companies, each company must perform marketing promotion activities. One of the important marketing means is advertisement placement. The advertisement putting can help companies to establish brand images and cultivate the trust and loyalty of consumers to products, thereby indirectly promoting sales and increasing the income of the companies.
In the existing advertisement putting process, the advertisement file is copied to the to-be-put equipment in an artificial mode so as to control the to-be-put equipment to put and display according to the stored advertisement file, the mode needs periodic manual intervention, and the to-be-put advertisement or different to-be-put equipment needs to be manually adapted to the site to carry out telescopic adaptation of the advertisement picture, so that the labor cost is too high.
Disclosure of Invention
The embodiment of the application provides an advertisement putting method, an advertisement putting system, terminal equipment and a storage medium, and aims to solve the problem of overhigh labor cost caused by the fact that in the existing advertisement putting process, due to the fact that different advertisements to be put or different equipment to be put need to be manually adapted to the site to stretch and retract advertisement pictures.
In a first aspect, an embodiment of the present application provides an advertisement delivery method, where the method includes:
acquiring a target advertisement to be launched currently in an advertisement list, and acquiring launching information of the target advertisement;
if the delivery information meets the preset delivery condition, inquiring the device to be delivered corresponding to the target advertisement;
and determining the telescopic parameters of the target advertisement according to the equipment to be launched, and sending the telescopic parameters to the equipment to be launched so as to instruct the equipment to be launched to launch and display the target advertisement according to the telescopic parameters.
Compared with the prior art, the embodiment of the application has the advantages that: the advertisement putting process does not need manual intervention, labor cost is reduced, when the target advertisement to be put in the advertisement list at present is judged to meet the putting condition, the telescopic parameters are automatically inquired based on the putting information of the target advertisement and the equipment information of the equipment to be put in, the equipment to be put in can automatically stretch and retract the advertisement picture of the target advertisement based on the telescopic parameters, and therefore the automatic adaptation effect between the target advertisement and the equipment to be put in is achieved.
Further, the obtaining of the target advertisement to be currently delivered in the advertisement list includes:
acquiring advertisement putting rules of the advertisement list, wherein the advertisement putting rules comprise carousel putting rules, time putting rules or fixed putting rules;
if the advertisement putting rule is the carousel putting rule, setting the advertisement to be put in a first order in the advertisement list as the target advertisement;
if the advertisement putting rule is the time putting rule, acquiring current time, matching the current time with the advertisement putting time period in the advertisement list to obtain a target time period, and setting the advertisement to be put corresponding to the target time period in the advertisement list as the target advertisement;
and if the advertisement putting rule is the fixed putting rule, setting a preset fixed advertisement in the advertisement list as the target advertisement.
Further, after the step of obtaining the placement information of the target advertisement, the method further includes:
judging whether the current time is within the advertisement putting time period stored in the putting information;
if the current time is within the advertisement putting time period, judging that the putting information meets the preset putting condition;
if the current time is not within the advertisement putting time period, judging whether any residual putting parameter value stored in the putting information is smaller than a corresponding preset value, wherein the residual putting parameter value is residual putting duration, residual putting times or residual putting amount;
if any remaining releasing parameter value is larger than the corresponding preset value, judging that the releasing information meets the preset releasing condition;
and if all the residual putting parameter values are smaller than or equal to the corresponding preset values, judging that the putting information does not meet the preset putting condition.
Further, the determining the scaling parameters of the target advertisement according to the device to be delivered includes:
acquiring the image size of the target advertisement and the equipment resolution of the equipment to be launched;
and matching the image size and the equipment resolution with a preset parameter table to obtain the telescopic parameters.
Further, the method further comprises:
acquiring the delivery modes of the target advertisement, wherein the delivery modes comprise delivery according to time length and delivery according to times;
if the putting mode is the putting according to the time length, acquiring the total putting time length and the current putting time length of the target advertisement, and calculating the difference between the total putting time length and the putting time length to obtain a time length difference;
if the time length difference is smaller than or equal to a time length threshold value, deleting the target advertisement in the advertisement list;
if the time length difference is larger than the time length threshold, carrying out numerical value updating on the residual delivery time length corresponding to the target advertisement in the advertisement list according to the time length difference;
if the putting mode is the putting according to the number of times, acquiring the total putting times and the current putting times of the target advertisement, and calculating the difference between the total putting times and the putting times to obtain the time difference;
if the time difference is smaller than or equal to a time threshold, deleting the target advertisement in the advertisement list;
and if the time difference is larger than the time threshold, numerically updating the residual delivery time length corresponding to the target advertisement in the advertisement list according to the time difference.
Further, the method further comprises:
acquiring the total delivery amount of the target advertisement, and calculating the consumed amount according to the delivery times or the delivery duration;
calculating a difference between the total placement amount and the consumed amount, and deleting the target advertisement in the advertisement list if the amount difference is smaller than or equal to an amount threshold;
and if the sum difference is larger than the sum threshold, carrying out numerical value updating on the residual delivery sum corresponding to the target advertisement in the advertisement list according to the sum difference.
Further, the method further comprises:
and if any one device to be launched receives a manual operation instruction, sending an advertisement launching stopping instruction to the device to be launched so as to instruct the device to be launched to stop the display of the target advertisement.
In a second aspect, an embodiment of the present application provides an advertisement delivery system, including:
the system comprises a release information acquisition module, a release information acquisition module and a release information acquisition module, wherein the release information acquisition module is used for acquiring a target advertisement to be released currently in an advertisement list and acquiring release information of the target advertisement;
the delivery condition judging module is used for inquiring the device to be delivered corresponding to the target advertisement if the delivery information meets the preset delivery condition;
and the advertisement putting indication module is used for determining the telescopic parameters of the target advertisement according to the equipment to be put and sending the telescopic parameters to the equipment to be put so as to indicate the equipment to be put to put the target advertisement according to the telescopic parameters.
In a third aspect, an embodiment of the present application provides a terminal device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and the processor executes the computer program to implement the method described above.
In a fourth aspect, the present application provides a storage medium storing a computer program, and when the computer program is executed by a processor, the computer program implements the method as described above.
In a fifth aspect, an embodiment of the present application provides a computer program product, which, when running on a terminal device, causes the terminal device to execute the advertisement delivery method according to any one of the above first aspects.
It is understood that the beneficial effects of the second aspect to the fifth aspect can be referred to the related description of the first aspect, and are not described herein again.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings used in the embodiments or the description of the prior art will be briefly described below.
Fig. 1 is a flowchart of an advertisement delivery method according to a first embodiment of the present application;
FIG. 2 is a flow chart of an advertisement delivery method provided by a second embodiment of the present application;
fig. 3 is a flowchart of an advertisement delivery method according to a third embodiment of the present application;
FIG. 4 is a flowchart of an advertisement delivery method according to a fourth embodiment of the present application;
fig. 5 is a display image of a display screen in a device to be delivered according to a fourth embodiment of the present application;
fig. 6 is a schematic structural diagram of an advertisement delivery system according to a fifth embodiment of the present application;
fig. 7 is a schematic structural diagram of a terminal device according to a sixth embodiment of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth, such as particular system structures, techniques, etc. in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It should also be understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to" determining "or" in response to detecting ". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
Furthermore, in the description of the present application and the appended claims, the terms "first," "second," "third," and the like are used for distinguishing between descriptions and not necessarily for describing or implying relative importance.
Reference throughout this specification to "one embodiment" or "some embodiments," or the like, means that a particular feature, structure, or characteristic described in connection with the embodiment is included in one or more embodiments of the present application. Thus, appearances of the phrases "in one embodiment," "in some embodiments," "in other embodiments," or the like, in various places throughout this specification are not necessarily all referring to the same embodiment, but rather "one or more but not all embodiments" unless specifically stated otherwise. The terms "comprising," "including," "having," and variations thereof mean "including, but not limited to," unless expressly specified otherwise.
Example one
Please refer to fig. 1, which is a flowchart of an advertisement delivery method according to a first embodiment of the present application, including the steps of:
step S10, obtaining the target advertisement to be launched currently in the advertisement list;
the method comprises the steps that at least one advertisement to be launched is stored in the advertisement list, in the step, the target advertisement can be obtained through preset advertisement launching rules, and the advertisement launching rules comprise carousel launching rules, time launching rules or fixed launching rules.
Specifically, the carousel release rule is as follows: according to the storage sequence of each advertisement to be launched in the advertisement list, sequentially acquiring advertisements, and setting the acquired advertisements as target advertisements;
the time release rule is as follows: in the advertisement list, each advertisement to be delivered is provided with a corresponding delivery time period, and the matched advertisement is set as a target advertisement by matching the current time with the delivery time period;
the fixed releasing rule is as follows: and setting a preset fixed advertisement as the target advertisement.
Step S20, judging whether the target advertisement release information meets the preset release condition;
the releasing information comprises a releasing time period and at least one residual releasing parameter value, wherein the residual releasing parameter value comprises one or more parameter combinations of residual releasing time length, residual releasing times and residual releasing amount.
Specifically, in this step, when it is determined that the current time is not within the delivery time period in the delivery information, it is determined that the delivery information of the target advertisement does not satisfy the preset delivery condition, or when it is determined that any remaining delivery parameter value in the delivery information is smaller than the corresponding preset value, it is determined that the delivery information of the target advertisement does not satisfy the preset delivery condition.
If the target advertisement release information does not meet the preset release condition, executing step S30;
step S30, carrying out advertisement acquisition again in the advertisement list, and setting the acquired advertisement as the target advertisement;
the method may include randomly acquiring or re-acquiring the advertisement based on the discharge order of each advertisement to be delivered in the advertisement list, setting the acquired advertisement as the target advertisement, and returning the target advertisement to step S20 to perform the determination between the delivery information and the preset delivery condition until the delivery information of the target advertisement is determined to satisfy the preset delivery condition, and stopping the acquisition of the advertisement and the setting of the target advertisement.
For example, when the advertisement list sequentially stores advertisement a, advertisement B, advertisement C, and advertisement D, the target advertisement acquired in step S10 is advertisement B, and when it is determined in step S20 that the placement information of advertisement B does not satisfy the preset placement condition, advertisement C is set as the target advertisement according to the order of the advertisements.
If the target advertisement delivery information meets the preset delivery condition, executing step S40;
step S40, inquiring a device to be launched corresponding to the target advertisement, and determining the expansion parameter of the target advertisement according to the device to be launched;
the device delivery table is stored locally in advance, corresponding relations between different advertisements and delivery devices are stored in the device delivery table, preferably, the corresponding relations between the advertisements and the delivery devices can be stored in the device delivery table in an advertisement identification and device identification mode, and the advertisement identification and the device identification can be stored in a one-to-one or one-to-many mode, so that the device to be delivered corresponding to the target advertisement can be obtained by matching the advertisement identification of the target advertisement with the device delivery table.
Preferably, the device resolutions on different devices to be delivered may be different, that is, the display effect for the same target advertisement may be different, for example, when the screen size of the target advertisement is smaller and the resolution of the device to be delivered is larger, the screen display effect of the target advertisement is poorer, and therefore, in this step, the scaling parameter may be determined according to the device resolution of the device to be delivered, and then the screen size of the target advertisement is scaled based on the scaling parameter, so as to ensure the display effect of the subsequent advertisement display.
Step S50, the telescopic parameters are sent to the device to be launched so as to instruct the device to be launched to launch and display the target advertisement according to the telescopic parameters;
the telescopic parameters are carried with advertisement identification of the target advertisement, and all advertisements in the advertisement list are pre-stored in a local database of each device to be launched, so that in the step, the telescopic parameters are sent to the device to be launched to indicate the device to be launched to inquire the target advertisement according to the advertisement identification carried on the telescopic parameters, the target advertisement is telescopically regulated according to the telescopic parameters, and the target advertisement is displayed after the telescopic regulation of the target advertisement is completed.
In the embodiment, manual intervention is not needed in the advertisement putting process, the labor cost is reduced, when the target advertisement to be put in the advertisement list at present is judged to meet the putting condition, the telescopic parameters are automatically inquired based on the putting information of the target advertisement and the equipment resolution of the equipment to be put in, and the equipment to be put in can automatically stretch and contract the advertisement picture of the target advertisement based on the telescopic parameters so as to achieve the automatic adaptation effect between the target advertisement and the equipment to be put in.
Example two
Please refer to fig. 2, which is a flowchart of an advertisement delivery method according to a second embodiment of the present application, including the steps of:
step S11, obtaining the advertisement putting rule of the advertisement list;
the advertisement putting rules comprise carousel putting rules, time putting rules or fixed putting rules.
Step S21, if the advertisement putting rule is the carousel putting rule, setting the advertisement to be put in the first order in the advertisement list as the target advertisement;
for example, when the advertisement list sequentially includes advertisement a, advertisement B, advertisement C, and advertisement D to be delivered, advertisement a in the first order is set as the target advertisement.
Step S31, if the advertisement putting rule is a time putting rule, acquiring the current time, matching the current time with the advertisement putting time period in the advertisement list to obtain a target time period, and setting the advertisement to be put corresponding to the target time period in the advertisement list as a target advertisement;
for example, the advertisement delivery time period corresponding to the advertisement a may be 8 to 9 points, the advertisement delivery time period corresponding to the advertisement B may be 9 to 10 points, the advertisement delivery time period corresponding to the advertisement C may be 10 to 11 points, the advertisement delivery time period corresponding to the advertisement D may be 11 to 12 points, when the obtained current time is 10 to 30 minutes, the matched target time period is 11 to 12 points, and the advertisement D corresponding to the 11 to 12 points in the time period is set as the target advertisement.
Preferably, in this embodiment, when the current time does not match with the advertisement delivery time period stored in the advertisement list, a preset default advertisement is set as the target advertisement.
Step S41, if the advertisement putting rule is a fixed putting rule, setting a preset fixed advertisement in the advertisement list as a target advertisement;
the preset fixed advertisement is obtained by querying a fixed advertisement position in the advertisement list, and the fixed advertisement position may be set according to a user's requirement, for example, the fixed advertisement position may be a last advertisement position in the advertisement list, for example, when the advertisement list sequentially includes an advertisement a to be delivered, an advertisement B, an advertisement C, and an advertisement D, the advertisement D is the preset fixed advertisement.
Preferably, the advertisement list is additionally provided with the fixed advertisement position, and the advertisement to be delivered stored in the fixed advertisement position can be set according to the user requirement.
Step S51, judging whether the target advertisement delivery information meets the preset delivery condition;
if the target advertisement release information does not meet the preset release condition, executing step S61;
step S61, carrying out advertisement acquisition again in the advertisement list, and setting the acquired advertisement as the target advertisement;
if the target advertisement delivery information meets the preset delivery condition, executing step S71;
step S71, inquiring the device to be launched corresponding to the target advertisement, and obtaining the image size of the target advertisement and the device resolution of the device to be launched;
and preferably, in the step, if the advertisement identification of the target advertisement is not matched with the equipment putting table, sending an advertisement putting error prompt aiming at the target advertisement.
Specifically, a device parameter table is stored locally in advance, and a corresponding relationship between different device identifiers and corresponding device resolutions is stored in the device parameter table, so that the device resolution of the device to be delivered is queried by matching the device identifier of the device to be delivered with the device parameter table.
Step S81, matching the image size and the equipment resolution with a preset parameter table to obtain telescopic parameters;
the device resolution ratios of different devices to be launched may be different, so that the display effects for the same target advertisement are different, and when the picture size of the target advertisement is larger and the resolution ratio of the device to be launched is smaller, the picture display effect of the target advertisement is poorer.
Therefore, in the step, the image size and the equipment resolution are matched with the preset parameter table to inquire the telescopic parameters aiming at the target advertisement, and the display adaptation between the target advertisement and the equipment to be launched can be effectively carried out based on the telescopic parameters so as to ensure the display effect of the target advertisement.
Step S91, the expansion parameters are sent to the device to be launched so as to indicate the device to be launched to launch the target advertisement according to the expansion parameters;
preferably, in this embodiment, the method further includes:
if any one of the devices to be launched receives a manual operation instruction, sending an advertisement launching stopping instruction to the devices to be launched so as to instruct the devices to be launched to stop the display of the target advertisement;
the design that the advertisement putting stopping instruction is sent to the equipment to be put under manual operation is adopted, so that the influence of the display of the target advertisement in the equipment to be put on the manual operation is prevented, and the use experience of a user is improved.
In the embodiment, the advertisement putting process does not need manual intervention, the query of the target advertisement can be automatically carried out through obtaining the advertisement putting rule of the advertisement list, the selection of the target advertisement is not needed, the interference of the advertisement display to the manual operation is prevented through the design of sending the advertisement putting stop instruction to the equipment to be put under the manual operation, when the target advertisement to be put currently in the advertisement list is judged to meet the putting condition, the telescopic parameters are automatically queried based on the putting information of the target advertisement and the equipment information of the equipment to be put, the equipment to be put can automatically stretch and retract the advertisement picture of the target advertisement based on the telescopic parameters, and the automatic adaptation effect between the target advertisement and the equipment to be put is achieved.
EXAMPLE III
Please refer to fig. 3, which is a flowchart of an advertisement delivery method according to a third embodiment of the present application, including the steps of:
step S12, obtaining the target advertisement to be launched currently in the advertisement list and obtaining the launching information of the target advertisement;
the target advertisements in the advertisement list may be continuously obtained according to a preset time point or a preset time interval, for example, the target advertisements in the advertisement list are obtained at intervals by taking 7 o' clock and half a day in the morning as the preset time point, for example, the target advertisements in the advertisement list are obtained at intervals by taking 12 hours as the preset time interval.
Step S22, if the delivery information meets the preset delivery conditions, inquiring the device to be delivered corresponding to the target advertisement;
step S32, determining the expansion parameters of the target advertisement according to the equipment to be launched, and sending the expansion parameters to the equipment to be launched so as to instruct the equipment to be launched to launch and display the target advertisement according to the expansion parameters;
step S42, obtaining the target advertisement putting mode;
the target advertisement delivery method comprises the steps of delivering according to time length and delivering according to times, if the target advertisement delivery method is delivering according to time length, setting total delivery time length aiming at the target advertisement, and if the target advertisement delivery method is delivering according to times, setting total delivery times aiming at the target advertisement.
Step S52, if the putting mode is on-time long-time putting, acquiring the total putting time length and the current putting time length of the target advertisement, and calculating the difference between the total putting time length and the putting time length to obtain a time length difference;
the total delivery duration of each target advertisement may be set according to the requirement of the user, for example, the total delivery duration of the target advertisement may be set to 15 days, 10 days, 5 days, or 24 hours, etc.
Preferably, in this embodiment, when it is determined that any target advertisement is delivered, time accumulation is performed on the delivered time length corresponding to the target advertisement.
Step S62, if the time length difference is less than or equal to the time length threshold, deleting the target advertisement in the advertisement list;
if the time length difference is less than or equal to the time length threshold, it is determined that the advertisement delivery time length of the target advertisement corresponding to the time length difference is used up, and the corresponding target advertisement is deleted from the advertisement list, so as to prevent the target advertisement from being delivered incorrectly.
Step S72, if the time length difference is larger than the time length threshold, the remaining delivery time length corresponding to the target advertisement in the advertisement list is updated according to the time length difference;
the remaining delivery time length corresponding to the target advertisement in the advertisement list is subjected to numerical updating design according to the time length difference, so that the calculation of the remaining delivery time length of the target advertisement is effectively facilitated.
Step S82, if the putting mode is putting according to times, acquiring the total putting times and the current putting times of the target advertisement, and calculating the difference between the total putting times and the putting times to obtain the difference of times;
the total number of impressions corresponding to each target advertisement can be set according to the requirement of the user, for example, the total number of impressions of the target advertisement can be set to 50, 30, or 15, etc.
Preferably, in this embodiment, when it is determined that any target advertisement is delivered, the number of times of delivery corresponding to the target advertisement is accumulated.
Step S92, if the difference value of the times is less than or equal to the threshold value of the times, deleting the target advertisement in the advertisement list;
the number threshold may be based on a user requirement, preferably, the number threshold in this step is 0, the number threshold is used to determine whether the number of impressions corresponding to the target advertisement is completed, and when it is determined that the number difference is less than or equal to the number threshold, the target advertisement is deleted from the advertisement list.
Step S102, if the time difference is larger than the time threshold, carrying out numerical value updating on the residual putting time length corresponding to the target advertisement in the advertisement list according to the time difference;
preferably, in this embodiment, the method further includes:
acquiring the total delivery amount of the target advertisement, and calculating the consumed amount according to the delivery times or the delivery duration;
calculating a difference between the total placement amount and the consumed amount, and deleting the target advertisement in the advertisement list if the amount difference is smaller than or equal to an amount threshold;
if the sum difference is larger than the sum threshold, numerically updating the remaining delivered sum corresponding to the target advertisement in the advertisement list according to the sum difference;
and when the residual amount is judged to be less than or equal to the amount threshold value, the target advertisement corresponding to the residual amount is judged to be invalid.
In the embodiment, by calculating the difference between the total delivery time length and the delivery time length of the target advertisement, the difference between the total delivery time number and the delivery time number, or the difference between the total delivery amount and the consumed amount, the remaining delivery time length, the remaining delivery time number, or the remaining delivery amount corresponding to the target advertisement can be automatically calculated, and based on the judgment among the remaining delivery time length, the remaining delivery time number, the remaining delivery amount, and the corresponding threshold value, the judgment on whether the target advertisement is invalid can be automatically performed, the detection on whether the target advertisement is invalid is not required to be manually performed by a user, and the management of the advertisements to be delivered in the advertisement list is facilitated.
Example four
Please refer to fig. 4, which is a flowchart of an advertisement delivery method according to a fourth embodiment of the present application, including the steps of:
step S13, obtaining the target advertisement to be launched currently in the advertisement list and obtaining the launching information of the target advertisement;
step S23, if the delivery information meets the preset delivery conditions, inquiring the device to be delivered corresponding to the target advertisement;
step S33, determining the expansion parameters of the target advertisement according to the equipment to be launched, and sending the expansion parameters to the equipment to be launched so as to instruct the equipment to be launched to expand and contract the picture of the target advertisement according to the expansion parameters;
step S43, acquiring the picture proportion of the target advertisement after the picture expansion and contraction, and acquiring the display proportion of the device to be launched;
the ratio between the length and the width of the advertisement picture in the target advertisement is obtained to obtain the picture proportion, the ratio between the length and the width of the display picture of the display screen in the device to be launched is obtained to obtain the display proportion, and preferably, the display proportions of different devices to be launched can be different.
Step S53, if the picture proportion is different from the screen proportion, picture filling is respectively carried out on each frame of advertisement picture in the target advertisement, and the device to be delivered is instructed to deliver and display the target advertisement according to the picture filled target advertisement;
referring to fig. 5, if the picture ratio is different from the screen ratio, a black edge phenomenon occurs when the device to be delivered performs advertisement delivery display, that is, the advertisement picture of the target advertisement is not filled in the display picture of the device to be delivered;
therefore, in the step, by respectively carrying out picture filling on each frame of advertisement picture in the target advertisement, the picture filling effect can be effectively achieved between the advertisement picture of the target advertisement and the display picture in the device to be delivered, the black edge phenomenon is prevented, and the watching experience of a user is improved;
specifically, in this embodiment, a machine learning model may be adopted to extract the main image in each frame of the target advertisement, so as to achieve an effect of separating the main image from the background image, fill the display image in the device to be delivered with the separated background image, and display the separated main image in the corresponding display image, so as to ensure that the main image is not illegal, avoid the occurrence of black edges, and improve the aesthetic feeling of the target advertisement when played on the devices to be delivered corresponding to different screen ratios.
Preferably, in this embodiment, the color difference value of each background image may be obtained, the average value of the color difference values is calculated, and the black edge in the display picture corresponding to the background image is filled with the color corresponding to the average value of the color difference values, so as to avoid the occurrence of the black edge, and simultaneously, the whole display picture is not inconsistent, so that the aesthetic feeling of the target advertisement when the target advertisement is played on the to-be-launched device corresponding to different screen proportions is improved.
Further, in this embodiment, the average pixel value of the pixel point in the preset region in each background image may also be obtained, and the black edge in the display picture corresponding to the background image is color-filled based on the average pixel value, where the preset region may be position-set according to a user's requirement, for example, the preset region may be a vertex angle region, a central point region, or a boundary region of the background image.
Furthermore, in this embodiment, a frame filling database is pre-stored, and filling images corresponding to different advertisement frames are stored in the frame filling database, in this step, if the frame ratio is different from the screen ratio, each frame of advertisement frame in the target advertisement is respectively matched with the frame filling database to obtain a corresponding filling image, and frame filling is performed on black edges in a display frame corresponding to the advertisement frame based on the filling image.
In this embodiment, through the picture proportion that obtains the target advertisement, and obtain the design of treating the display ratio of puting in the equipment, whether can take place the black border phenomenon with judging this target advertisement when treating to puting in the equipment and showing, and then ensured the accuracy of follow-up picture filling, through carrying out the design of picture filling to every frame advertisement picture in the target advertisement respectively, the effectual emergence of avoiding the black border phenomenon makes whole display frame not illegal again simultaneously, the aesthetic feeling when having improved the target advertisement and having broadcast on treating puting in the equipment that different screen proportions correspond.
EXAMPLE five
Fig. 6 shows a schematic structural diagram of an advertisement delivery system 100 provided in a fifth embodiment of the present application, corresponding to the advertisement delivery method described in the above embodiments, and only shows portions related to the embodiments of the present application for convenience of explanation.
Referring to fig. 6, the system includes: put information acquisition module 10, put condition judgment module 11 and advertisement putting instruction module 12, wherein:
and the delivery information acquisition module 10 is configured to acquire a target advertisement to be currently delivered in the advertisement list and acquire delivery information of the target advertisement.
Wherein, the release information obtaining module 10 is further configured to: acquiring advertisement putting rules of the advertisement list, wherein the advertisement putting rules comprise carousel putting rules, time putting rules or fixed putting rules;
if the advertisement putting rule is the carousel putting rule, setting the advertisement to be put in a first order in the advertisement list as the target advertisement;
if the advertisement putting rule is the time putting rule, acquiring current time, matching the current time with the advertisement putting time period in the advertisement list to obtain a target time period, and setting the advertisement to be put corresponding to the target time period in the advertisement list as the target advertisement;
and if the advertisement putting rule is the fixed putting rule, setting a preset fixed advertisement in the advertisement list as the target advertisement.
Preferably, the release information obtaining module 10 is further configured to: judging whether the current time is within the advertisement putting time period stored in the putting information;
if the current time is within the advertisement putting time period, judging that the putting information meets the preset putting condition;
if the current time is not within the advertisement putting time period, judging whether any residual putting parameter value stored in the putting information is smaller than a corresponding preset value, wherein the residual putting parameter value is residual putting duration, residual putting times or residual putting amount;
if any remaining releasing parameter value is larger than the corresponding preset value, judging that the releasing information meets the preset releasing condition;
and if all the residual putting parameter values are smaller than or equal to the corresponding preset values, judging that the putting information does not meet the preset putting condition.
And the delivery condition judging module 11 is configured to query the device to be delivered corresponding to the target advertisement if the delivery information meets a preset delivery condition.
And the advertisement putting indication module 12 is configured to determine a telescopic parameter of the target advertisement according to the device to be put, and send the telescopic parameter to the device to be put so as to indicate the device to be put to put the target advertisement according to the telescopic parameter.
Wherein, the advertisement putting indication module 12 is further configured to: acquiring the image size of the target advertisement and the equipment resolution of the equipment to be launched;
and matching the image size and the equipment resolution with a preset parameter table to obtain the telescopic parameters.
Preferably, the advertisement placement indication module 12 is further configured to: and if any one device to be launched receives a manual operation instruction, sending an advertisement launching stopping instruction to the device to be launched so as to instruct the device to be launched to stop the display of the target advertisement.
In addition, the advertisement placement indication module 12 is further configured to: and if the picture proportion is different from the screen proportion, picture filling is respectively carried out on each frame of advertisement picture in the target advertisement, and the device to be launched is instructed to launch and display according to the target advertisement after the picture filling.
In addition, in this embodiment, the advertisement delivery system 100 further includes:
the delivery information updating module 13 is configured to obtain delivery modes of the target advertisement, where the delivery modes include delivery according to duration and delivery according to times;
if the putting mode is the putting according to the time length, acquiring the total putting time length and the current putting time length of the target advertisement, and calculating the difference between the total putting time length and the putting time length to obtain a time length difference;
if the time length difference is smaller than or equal to a time length threshold value, deleting the target advertisement in the advertisement list;
if the time length difference is larger than the time length threshold, carrying out numerical value updating on the residual delivery time length corresponding to the target advertisement in the advertisement list according to the time length difference;
if the putting mode is the putting according to the number of times, acquiring the total putting times and the current putting times of the target advertisement, and calculating the difference between the total putting times and the putting times to obtain the time difference;
if the time difference is smaller than or equal to a time threshold, deleting the target advertisement in the advertisement list;
and if the time difference is larger than the time threshold, numerically updating the residual delivery time length corresponding to the target advertisement in the advertisement list according to the time difference.
Preferably, the delivery information updating module 13 is further configured to: acquiring the total delivery amount of the target advertisement, and calculating the consumed amount according to the delivery times or the delivery duration;
calculating a difference between the total placement amount and the consumed amount, and deleting the target advertisement in the advertisement list if the amount difference is smaller than or equal to an amount threshold;
and if the sum difference is larger than the sum threshold, carrying out numerical value updating on the residual delivery sum corresponding to the target advertisement in the advertisement list according to the sum difference.
In the embodiment, manual intervention is not needed in the advertisement putting process, the labor cost is reduced, when the target advertisement to be put in the advertisement list at present is judged to meet the putting condition, the telescopic parameters are automatically inquired based on the putting information of the target advertisement and the equipment information of the equipment to be put in, and the equipment to be put in can automatically stretch and contract the advertisement picture of the target advertisement based on the telescopic parameters so as to achieve the automatic adaptation effect between the target advertisement and the equipment to be put in.
It should be noted that, for the information interaction, execution process, and other contents between the above-mentioned devices/modules, the specific functions and technical effects thereof are based on the same concept as those of the embodiment of the method of the present application, and reference may be made to the part of the embodiment of the method specifically, and details are not described here.
Fig. 7 is a schematic structural diagram of a terminal device 2 according to a sixth embodiment of the present application. As shown in fig. 7, the terminal device 2 of this embodiment includes: at least one processor 20 (only one processor is shown in fig. 7), a memory 21, and a computer program 22 stored in the memory 21 and executable on the at least one processor 20, the steps of any of the various method embodiments described above being implemented when the computer program 22 is executed by the processor 20.
The terminal device 2 may be a desktop computer, a notebook, a palm computer, a cloud server, or other computing devices. The terminal device may include, but is not limited to, a processor 20, a memory 21. Those skilled in the art will appreciate that fig. 7 is only an example of the terminal device 2, and does not constitute a limitation to the terminal device 2, and may include more or less components than those shown, or combine some components, or different components, such as an input-output device, a network access device, and the like.
The Processor 20 may be a Central Processing Unit (CPU), and the Processor 20 may be other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, discrete hardware component, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 21 may in some embodiments be an internal storage unit of the terminal device 2, such as a hard disk or a memory of the terminal device 2. The memory 21 may also be an external storage device of the terminal device 2 in other embodiments, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like, which are provided on the terminal device 2. Further, the memory 21 may also include both an internal storage unit and an external storage device of the terminal device 2. The memory 21 is used for storing an operating system, an application program, a BootLoader (BootLoader), data, and other programs, such as program codes of the computer program. The memory 21 may also be used to temporarily store data that has been output or is to be output.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-mentioned functions. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
An embodiment of the present application further provides a network device, where the network device includes: at least one processor, a memory, and a computer program stored in the memory and executable on the at least one processor, the processor implementing the steps of any of the various method embodiments described above when executing the computer program.
The embodiments of the present application further provide a computer-readable storage medium, where a computer program is stored, and when the computer program is executed by a processor, the computer program implements the steps in the above-mentioned method embodiments.
The embodiments of the present application provide a computer program product, which when running on a mobile terminal, enables the mobile terminal to implement the steps in the above method embodiments when executed.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, all or part of the processes in the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium and can implement the steps of the embodiments of the methods described above when the computer program is executed by a processor. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc. The computer readable medium may include at least: any entity or device capable of carrying computer program code to a photographing apparatus/terminal apparatus, a recording medium, computer Memory, Read-Only Memory (ROM), random-access Memory (RAM), an electrical carrier signal, a telecommunications signal, and a software distribution medium. Such as a usb-disk, a removable hard disk, a magnetic or optical disk, etc. In certain jurisdictions, computer-readable media may not be an electrical carrier signal or a telecommunications signal in accordance with legislative and patent practice.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus/network device and method may be implemented in other ways. For example, the above-described apparatus/network device embodiments are merely illustrative, and for example, the division of the modules or units is only one logical division, and there may be other divisions when actually implementing, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not implemented. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not substantially depart from the spirit and scope of the embodiments of the present application and are intended to be included within the scope of the present application.
Claims (10)
1. An advertisement delivery method, the method comprising:
acquiring a target advertisement to be launched currently in an advertisement list, and acquiring launching information of the target advertisement;
if the delivery information meets the preset delivery condition, inquiring the device to be delivered corresponding to the target advertisement;
and determining the telescopic parameters of the target advertisement according to the equipment to be launched, and sending the telescopic parameters to the equipment to be launched so as to instruct the equipment to be launched to launch and display the target advertisement according to the telescopic parameters.
2. The advertisement delivery method of claim 1, wherein the obtaining of the target advertisement to be currently delivered in the advertisement list comprises:
acquiring advertisement putting rules of the advertisement list, wherein the advertisement putting rules comprise carousel putting rules, time putting rules or fixed putting rules;
if the advertisement putting rule is the carousel putting rule, setting the advertisement to be put in a first order in the advertisement list as the target advertisement;
if the advertisement putting rule is the time putting rule, acquiring current time, matching the current time with the advertisement putting time period in the advertisement list to obtain a target time period, and setting the advertisement to be put corresponding to the target time period in the advertisement list as the target advertisement;
and if the advertisement putting rule is the fixed putting rule, setting a preset fixed advertisement in the advertisement list as the target advertisement.
3. The advertisement delivery method of claim 1, wherein after the step of obtaining delivery information of the targeted advertisement, the method further comprises:
judging whether the current time is within the advertisement putting time period stored in the putting information;
if the current time is within the advertisement putting time period, judging that the putting information meets the preset putting condition;
if the current time is not within the advertisement putting time period, judging whether any residual putting parameter value stored in the putting information is smaller than a corresponding preset value, wherein the residual putting parameter value is residual putting duration, residual putting times or residual putting amount;
if any remaining releasing parameter value is larger than the corresponding preset value, judging that the releasing information meets the preset releasing condition;
and if all the residual putting parameter values are smaller than or equal to the corresponding preset values, judging that the putting information does not meet the preset putting condition.
4. The advertisement delivery method according to claim 1, wherein the determining scaling parameters of the targeted advertisement according to the device to be delivered comprises:
acquiring the image size of the target advertisement and the equipment resolution of the equipment to be launched;
and matching the image size and the equipment resolution with a preset parameter table to obtain the telescopic parameters.
5. The method of advertisement delivery according to claim 3, characterized in that the method further comprises:
acquiring the delivery modes of the target advertisement, wherein the delivery modes comprise delivery according to time length and delivery according to times;
if the putting mode is the putting according to the time length, acquiring the total putting time length and the current putting time length of the target advertisement, and calculating the difference between the total putting time length and the putting time length to obtain a time length difference;
if the time length difference is smaller than or equal to a time length threshold value, deleting the target advertisement in the advertisement list;
if the time length difference is larger than the time length threshold, carrying out numerical value updating on the residual delivery time length corresponding to the target advertisement in the advertisement list according to the time length difference;
if the putting mode is the putting according to the number of times, acquiring the total putting times and the current putting times of the target advertisement, and calculating the difference between the total putting times and the putting times to obtain the time difference;
if the time difference is smaller than or equal to a time threshold, deleting the target advertisement in the advertisement list;
and if the time difference is larger than the time threshold, numerically updating the residual delivery time length corresponding to the target advertisement in the advertisement list according to the time difference.
6. The method of advertisement delivery according to claim 5, characterized in that the method further comprises:
acquiring the total delivery amount of the target advertisement, and calculating the consumed amount according to the delivery times or the delivery duration;
calculating a difference between the total placement amount and the consumed amount, and deleting the target advertisement in the advertisement list if the amount difference is smaller than or equal to an amount threshold;
and if the sum difference is larger than the sum threshold, carrying out numerical value updating on the residual delivery sum corresponding to the target advertisement in the advertisement list according to the sum difference.
7. The method of advertisement delivery according to claim 1, characterized in that the method further comprises:
and if any one device to be launched receives a manual operation instruction, sending an advertisement launching stopping instruction to the device to be launched so as to instruct the device to be launched to stop the display of the target advertisement.
8. An advertisement delivery system, comprising:
the system comprises a release information acquisition module, a release information acquisition module and a release information acquisition module, wherein the release information acquisition module is used for acquiring a target advertisement to be released currently in an advertisement list and acquiring release information of the target advertisement;
the delivery condition judging module is used for inquiring the device to be delivered corresponding to the target advertisement if the delivery information meets the preset delivery condition;
and the advertisement putting indication module is used for determining the telescopic parameters of the target advertisement according to the equipment to be put and sending the telescopic parameters to the equipment to be put so as to indicate the equipment to be put to put the target advertisement according to the telescopic parameters.
9. A terminal device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor implements the method according to any of claims 1 to 7 when executing the computer program.
10. A storage medium storing a computer program, characterized in that the computer program, when executed by a processor, implements the method according to any one of claims 1 to 7.
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