CN114125500A - Method for synthesizing advertisement putting video and putting system - Google Patents

Method for synthesizing advertisement putting video and putting system Download PDF

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Publication number
CN114125500A
CN114125500A CN202111182439.7A CN202111182439A CN114125500A CN 114125500 A CN114125500 A CN 114125500A CN 202111182439 A CN202111182439 A CN 202111182439A CN 114125500 A CN114125500 A CN 114125500A
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advertisement
video
unit
parameters
delivery
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易成能
沈光策
刘俊清
高兵兵
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Shenzhen E Sell Technology Co ltd
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Shenzhen E Sell Technology Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234336Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by media transcoding, e.g. video is transformed into a slideshow of still pictures or audio is converted into text
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234363Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by altering the spatial resolution, e.g. for clients with a lower screen resolution
    • H04N21/234372Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by altering the spatial resolution, e.g. for clients with a lower screen resolution for performing aspect ratio conversion
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/4402Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display
    • H04N21/440236Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by media transcoding, e.g. video is transformed into a slideshow of still pictures, audio is converted into text
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/4402Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display
    • H04N21/440263Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by altering the spatial resolution, e.g. for displaying on a connected PDA
    • H04N21/440272Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by altering the spatial resolution, e.g. for displaying on a connected PDA for performing aspect ratio conversion
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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Abstract

The invention discloses a synthesis method and a delivery system of an advertisement delivery video, which can automatically generate the advertisement delivery video only by uploading an advertisement material object by an advertiser, and solve the problem that part of advertisers are difficult to make advertisements. In the process of synthesizing the advertisement putting video, the invention adaptively scales the advertisement video uploaded by the advertiser, so that the length-width ratio of the advertisement putting video is compatible with the length-width ratio of the advertisement putting equipment, and the advertisement putting effect is better.

Description

Method for synthesizing advertisement putting video and putting system
Technical Field
The invention belongs to the field of advertisements, and particularly relates to a synthesis method and a delivery system of an advertisement delivery video.
Background
With the advent of the world of everything interconnection, the advertisement delivery equipment is rapidly updated and iterated, and develops in various ways in daily life. For example: an express cabinet screen, a water dispenser screen, a bus station screen and the like can be used as advertisement delivery equipment. Meanwhile, with the rapid development of individual merchants such as self-media, advertisement delivery is more and more, but most of the individual merchants such as self-media do not have the advertisement production technology and experience of professional media companies, uploaded advertisement delivery videos do not have enough brand recognition degree, and the problem of incompatibility of the length-width ratio between the advertisement delivery videos and advertisement delivery equipment screens also occurs. Even if the advertisement delivery video is subjected to self-adaptive processing, a part of the advertisement delivery video needs to be cut or a large amount of whiteout occurs, and the rights and interests of an advertiser cannot be guaranteed. Therefore, in order to keep the aspect ratio of the advertisement delivery video unchanged, highlight the brand image by using the limited advertisement space and improve the user experience, the application provides a synthesis method and a delivery system of the advertisement delivery video.
Disclosure of Invention
Aiming at the defects in the prior art, the synthesis method and the delivery system of the advertisement delivery video solve the problems that the ratio of the advertisement video to the screen of the advertisement delivery device is not compatible and the advertisement is difficult to manufacture in the prior art.
In order to achieve the purpose of the invention, the invention adopts the technical scheme that: a method for synthesizing an advertisement delivery video comprises the following steps:
acquiring an advertisement material object, wherein the advertisement material object comprises an advertisement video, an aspect ratio and advertisement parameters;
acquiring a static background picture according to the aspect ratio and the advertisement parameters, wherein the aspect ratio of the static background picture is the same as the aspect ratio of the advertisement;
embedding each frame of the advertisement video into a static background picture to obtain a plurality of embedded pictures;
and embedding the plurality of frames into the picture composite video to obtain the advertisement delivery video.
Further, the advertisement parameters comprise brand logo parameters and advertisement language parameters, the brand logo parameters comprise brand logos and fonts, colors, sizes and position parameters thereof, and the advertisement language parameters comprise advertisement languages and fonts, colors, sizes and position parameters thereof.
Further, obtaining a static background picture according to the aspect ratio and the advertisement parameters, including:
determining a first static map according to the throwing length-width ratio, wherein the length-width ratio of the first static map is the same as the throwing length-width ratio;
determining the position of the brand logo in the first static image according to the brand logo parameters, and placing the brand logo at the position of the brand logo to obtain a second static image;
and determining the position of the advertising language in the second static image according to the advertising language parameters, and placing the advertising language in the position of the advertising language to obtain a static background image.
Further, the brand logo and the advertisement are both displayed on the advertisement video.
Further, before embedding each frame of the advertisement video in a static background picture, the method further comprises: and scaling the advertisement video in an equal ratio to enable the length/width of the advertisement video to be equal to that of the static background picture.
A delivery system using the synthesis method comprises a plurality of advertisement delivery devices, advertisement material object acquisition devices and a server;
the server is respectively connected with a plurality of advertisement putting devices and advertisement material object acquisition devices; the advertisement material object acquisition equipment is used for acquiring an advertisement material object and transmitting the advertisement material object to the server; the server is used for receiving the advertisement material objects, synthesizing an advertisement delivery video according to the advertisement material objects, and delivering the advertisement delivery video to the advertisement delivery equipment; the advertisement delivery device is used for receiving and playing advertisement delivery videos.
Further, the server stores the screen aspect ratio of each advertisement delivery device.
Further, the server comprises a receiving unit, a configuration unit, a scaling unit, an embedding unit, a synthesizing unit, a releasing unit and a storage unit;
the receiving unit, the configuration unit, the zooming unit, the embedding unit, the synthesizing unit and the releasing unit are sequentially connected, and the storage unit is respectively connected with the configuration unit, the zooming unit, the embedding unit, the synthesizing unit and the releasing unit;
the receiving unit is used for receiving the advertisement material object sent by the advertisement material object obtaining equipment and forwarding the advertisement material object to the configuration unit, wherein the advertisement material object comprises an advertisement video, a launching length-width ratio and advertisement parameters; the configuration unit is used for acquiring a static background picture according to the launching length-width ratio and the advertisement parameters and sending the static background picture to the zooming unit; the zooming unit is used for zooming the advertisement video in an equal ratio to enable the length/width of the advertisement video to be equal to that of the static background picture, and transmitting the static background picture and the zoomed advertisement video to the embedding unit; the embedding unit is used for embedding each frame of the advertisement video into a static background picture to obtain a plurality of embedded pictures and transmitting the plurality of embedded pictures to the synthesizing unit; the synthesis unit is used for embedding the frames into the picture synthesis video to obtain an advertisement release video and sending the advertisement release video to the release unit; the delivery unit is used for delivering the advertisement delivery video to the advertisement delivery equipment; the storage unit is used for storing data generated/used by the configuration unit, the scaling unit, the embedding unit, the synthesizing unit and the delivery unit and storing the screen length-width ratio of the advertisement delivery device.
Further, the advertisement parameters comprise brand logo parameters and advertisement language parameters, the brand logo parameters comprise brand logos and fonts, colors, sizes and position parameters thereof, and the advertisement language parameters comprise advertisement languages and fonts, colors, sizes and position parameters thereof;
the configuration unit is specifically configured to: determining a first static map according to the throwing length-width ratio, wherein the length-width ratio of the first static map is the same as the throwing length-width ratio; determining the position of the brand logo in the first static image according to the brand logo parameters, and placing the brand logo at the position of the brand logo to obtain a second static image; and determining the position of the advertising language in the second static image according to the advertising language parameters, and placing the advertising language in the position of the advertising language to obtain a static background image.
Further, the releasing unit is specifically configured to: and selecting advertisement putting equipment with the same screen aspect ratio and putting aspect ratio, and putting the advertisement putting video to the selected advertisement putting equipment.
The invention has the beneficial effects that:
(1) the invention provides a synthesis method and a delivery system of an advertisement delivery video, which can automatically generate the advertisement delivery video only by uploading an advertisement material object by an advertiser, and solve the problem that part of advertisers are difficult to make advertisements.
(2) In the process of synthesizing the advertisement putting video, the invention adaptively scales the advertisement video uploaded by the advertiser, so that the length-width ratio of the advertisement putting video is compatible with the length-width ratio of the advertisement putting equipment, and the advertisement putting effect is better.
(3) According to the invention, the advertising video with the advertising language and the brand logo can be automatically generated only by uploading the configuration parameters of the advertising language and the brand logo by an advertiser, so that the identification degree is better.
(4) The method and the device have low complexity, and solve the problems that the ratio of the advertisement delivery video to the screen of the advertisement delivery device is not compatible and the advertisement is difficult to manufacture in the prior art.
Drawings
Fig. 1 is a flowchart of a method for synthesizing an advertisement delivery video according to an embodiment of the present invention.
Fig. 2 is a block diagram of a system for delivering advertisement videos according to an embodiment of the present invention.
Fig. 3 is a block diagram of a server according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention is provided to facilitate the understanding of the present invention by those skilled in the art, but it should be understood that the present invention is not limited to the scope of the embodiments, and it will be apparent to those skilled in the art that various changes may be made without departing from the spirit and scope of the invention as defined and defined in the appended claims, and all matters produced by the invention using the inventive concept are protected.
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.
As shown in fig. 1, a method for synthesizing an advertisement delivery video includes:
acquiring an advertisement material object, wherein the advertisement material object comprises an advertisement video, an aspect ratio and advertisement parameters;
acquiring a static background picture according to the aspect ratio of the advertisement and the advertisement parameter, wherein the aspect ratio of the static background picture is the same as the aspect ratio of the advertisement;
embedding each frame of the advertisement video into a static background picture to obtain a plurality of embedded pictures;
and embedding the plurality of frames into the picture composite video to obtain the advertisement delivery video.
The execution subject of the application can be a delivery system of the advertisement video, and the delivery system of the advertisement video can be realized by the combination of software and hardware.
The advertisement video can be a video without the brand logo and the advertisement words, so that the customized brand logo and the advertisement words are added on the advertisement video in the following process, and an advertiser can manufacture the advertisement putting video more conveniently. The advertisement video is a video without adding advertisement words and brand logos, and the delivery aspect ratio is a length-width ratio corresponding to a device screen to be delivered by the advertisement.
In one possible implementation, the advertisement parameters include a brand logo parameter and an advertisement language parameter, the brand logo parameter includes a brand logo and a font, a color, a size and a location parameter thereof, and the advertisement language parameter includes an advertisement language and a font, a color, a size and a location parameter thereof.
The brand logo can be a brand logo or a combination of multiple brand logos, and other parameters of the brand logo can be configured to make the brand logo more recognizable. For example, the brand logo parameters can also include parameters such as line feed characters, character directions, word spacing, line spacing and the like, and the finally obtained advertisement putting video has higher identification degree by configuring the brand logo parameters, so that the advertisement putting experience of an advertiser is improved. The advertising language parameters can also include line feed characters, text direction, word spacing, and line spacing, so that a more personalized advertising video can be customized.
The advertisement parameters may also include border parameters, which may include the thickness of the border, the transparency, whether the border is rounded, etc. When each frame of the advertisement video is embedded into the static background picture, the embedded video frame is enabled to be more integrated due to the fact that the frame is arranged.
In one possible implementation, the obtaining of the static background picture according to the aspect ratio of the advertisement and the advertisement parameter includes:
determining a first static map according to the throwing length-width ratio, wherein the length-width ratio of the first static map is the same as the throwing length-width ratio; determining the position of the brand logo in the first static image according to the brand logo parameters, and placing the brand logo at the position of the brand logo to obtain a second static image; and determining the position of the advertising language in the second static image according to the advertising language parameters, and placing the advertising language in the position of the advertising language to obtain a static background image.
In placing the brand logo and the advertisement language, the font, color and size should be set at the same time.
Optionally, the static image may be a solid background image, or may be another background image, and each background image has a corresponding color system. The advertisement material object can also comprise a background image color system, and the corresponding background image is selected according to the background image color system. Alternatively, the advertising material objects may also include static graphics, making the final composite video more desirable to advertisers.
In one possible implementation, both the brand logo and the advertising language are displayed on top of the advertising video. Brand logo and advertisement words can also be displayed in the gap between the advertisement video and the frame of the static background picture, so that the screen space on the advertisement delivery device is better utilized.
Before embedding each frame of the advertisement video into the static background picture, the method further comprises the following steps: and scaling the advertisement video in an equal ratio to enable the length/width of the advertisement video to be equal to that of the static background picture. By scaling the advertisement video in equal proportion and embedding each frame of the scaled advertisement video into the static background picture, the problems that the advertisement video is cut down and the advertisement content is lost due to the incompatibility of the advertisement video and the advertisement delivery equipment are avoided.
Setting the width of an advertisement video as W and the length as H; width of the screen of the device is W1Length is H1
(1) When in use
Figure BDA0003297850800000071
In the process, the advertisement video is amplified in equal proportion, so that the length H of the advertisement video is equal to the length H of the equipment screen1Equal, and the width of the advertisement video meets the following condition:
Figure BDA0003297850800000072
when the width-length ratio of the video material is smaller than the width-length ratio of the screen, the length of the video material is enlarged or reduced to the length of the screen, and the width of the video material is enlarged or reduced in an equal ratio.
(2) When in use
Figure BDA0003297850800000073
When the advertisement video is scaled down, the width W of the advertisement video is equal to the width W of the equipment screen1Equal, and the length of the advertisement video meets the following condition:
Figure BDA0003297850800000074
when the width-length ratio of the video material is larger than the width-length ratio of the screen, the width of the video material is enlarged or reduced to the width of the screen, and the length of the video material is enlarged or reduced in an equal ratio.
The aim of highlighting the advertisement theme is achieved through a material synthesis mode, brands and copyrights are highlighted, and the identification degree of products is increased. The whole process can be completed fully automatically, the manufacturing threshold of the advertisement putting video is reduced, and the effect of propaganda can be achieved through the advertisement putting video under the condition that small and medium-sized enterprises and individual commercial tenants do not have professional skills. The dynamic and static combination is achieved by combining dynamic advertisement video materials with static background picture materials, and the omnibearing information propagation effect of points, lines, surfaces, pictures, texts and the like of advertisement release is exerted to a great extent. The synthesized advertisement delivery video can be adapted to various advertisement positions with different length-width ratios on the market, and has stronger integrity and publicity.
The embodiment of the application provides an advertisement video synthesizing device which can comprise a memory and a processor. The system comprises a memory, a processor and a bus, wherein the memory and the processor are connected with each other through the bus.
The memory stores computer-executable instructions;
the processor executes the computer-executable instructions stored in the memory, so that the processor executes any one of the methods for synthesizing an advertising video.
The technical solution shown in the above method embodiment can be implemented by an advertisement video synthesizing device, and the implementation principle and beneficial effects are similar, which are not described herein again.
An embodiment of the present application provides a computer-readable storage medium, in which computer-executable instructions are stored, and when the computer-executable instructions are executed by a processor, the computer-readable storage medium is configured to implement any one of the above-mentioned advertisement delivery video composition methods.
The embodiment of the present application may further provide a computer program product, which includes a computer program, and when the computer program is executed by a processor, the computer program implements any one of the above-mentioned methods for processing credit investigation information.
As shown in fig. 2, a delivery system using the synthesis method includes a plurality of advertisement delivery devices, advertisement material object acquisition devices, and a server; the server is respectively connected with the advertisement putting equipment and the advertisement material object acquisition equipment; the advertisement material object acquisition equipment is used for acquiring an advertisement material object and transmitting the advertisement material object to the server; the server is used for receiving the advertisement material objects, synthesizing an advertisement delivery video according to the advertisement material objects, and delivering the advertisement delivery video to the advertisement delivery equipment; the advertisement delivery device is used for receiving and playing advertisement delivery videos.
In one possible embodiment, the server stores the screen aspect ratio of each advertising device. The screen aspect ratio of the advertising device may be an aspect ratio of an ad spot area of the advertising device. The server can also store a plurality of static images, automatically judges the color system of the advertisement video through the server, and selects the static images corresponding to the color system to make static background images, so that the finally obtained advertisement video has stronger integrity.
In this embodiment, the advertisement delivery device can be a display screen of an express delivery cabinet, a display screen of a bus station, a display screen used for playing advertisements in a market, and the like. It should be noted that the advertisement delivery device is only an example and not a limitation, and the advertisement delivery device may also include other devices that can be used for displaying video advertisements.
In this embodiment, the advertisement material object obtaining device may be a desktop computer, a notebook computer, or a tablet computer, which may receive the advertisement material object input by the human-computer interaction device or other network devices.
As shown in fig. 3, the server includes a receiving unit, a configuration unit, a scaling unit, an embedding unit, a synthesizing unit, a releasing unit, and a storage unit; the receiving unit, the configuration unit, the zooming unit, the embedding unit, the synthesizing unit and the releasing unit are sequentially connected, and the storage unit is respectively connected with the configuration unit, the zooming unit, the embedding unit, the synthesizing unit and the releasing unit.
In one possible implementation, the receiving unit is configured to receive an advertisement material object sent by the advertisement material object obtaining device, and forward the advertisement material object to the configuration unit, where the advertisement material object includes an advertisement video, an aspect ratio and an advertisement parameter; the configuration unit is used for acquiring a static background picture according to the aspect ratio and the advertisement parameters and sending the static background picture to the zooming unit; the zooming unit is used for zooming the advertisement video in an equal ratio to enable the length/width of the advertisement video to be equal to that of the static background picture, and transmitting the static background picture and the zoomed advertisement video to the embedding unit; the embedding unit is used for embedding each frame of the advertisement video into the static background picture to obtain a plurality of embedded pictures and transmitting the plurality of embedded pictures to the synthesizing unit; the synthesis unit is used for embedding a plurality of frames into the picture synthesis video to obtain an advertisement release video and sending the advertisement release video to the release unit; the delivery unit is used for delivering the advertisement delivery video to the advertisement delivery device; the storage unit is used for storing the data generated/used by the configuration unit, the scaling unit, the embedding unit, the synthesizing unit and the delivery unit and storing the screen aspect ratio of the advertisement delivery device.
In this embodiment, the storage unit stores the device ID of the advertisement delivery device and the corresponding screen aspect ratio, and the advertisement delivery devices with the matched proportions are easier to match through a unique mapping relationship.
In one possible implementation, the advertisement parameters include a brand logo parameter and an advertisement language parameter, the brand logo parameter includes a brand logo and a font, a color, a size and a location parameter thereof, and the advertisement language parameter includes an advertisement language and a font, a color, a size and a location parameter thereof.
In a possible implementation, the configuration unit is specifically configured to: determining a first static map according to the throwing length-width ratio, wherein the length-width ratio of the first static map is the same as the throwing length-width ratio; determining the position of the brand logo in the first static image according to the brand logo parameters, and placing the brand logo at the position of the brand logo to obtain a second static image; and determining the position of the advertising language in the second static image according to the advertising language parameters, and placing the advertising language in the position of the advertising language to obtain a static background image.
In a possible implementation, the delivery unit is specifically configured to: and selecting advertisement putting equipment with the same screen aspect ratio and putting aspect ratio, and putting the advertisement putting video to the selected advertisement putting equipment.
Optionally, the delivery unit may further set a playing time of the advertisement delivery video, and deliver both the advertisement delivery video and the playing time thereof to the selected advertisement delivery device. The advertisement delivery video can be played through the advertisement delivery equipment according to the playing time.
The invention provides a synthesis method and a delivery system of an advertisement delivery video, which can automatically generate the advertisement delivery video only by uploading an advertisement material object by an advertiser, and solve the problem that part of advertisers are difficult to make advertisements. In the process of synthesizing the advertisement putting video, the invention adaptively scales the advertisement video uploaded by the advertiser, so that the length-width ratio of the advertisement putting video is compatible with the length-width ratio of the advertisement putting equipment, and the advertisement putting effect is better.
According to the invention, the advertising video with the advertising language and the brand logo can be automatically generated only by uploading the configuration parameters of the advertising language and the brand logo by an advertiser, so that the identification degree is better. The method and the device have low complexity, and solve the problems that the ratio of the advertisement video to the screen of the advertisement delivery device is not compatible and the advertisement is difficult to manufacture in the prior art.
Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.
It will be understood that the present application is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.

Claims (10)

1. A method for synthesizing an advertisement delivery video, comprising:
acquiring an advertisement material object, wherein the advertisement material object comprises an advertisement video, an aspect ratio and advertisement parameters;
acquiring a static background picture according to the aspect ratio and the advertisement parameters, wherein the aspect ratio of the static background picture is the same as the aspect ratio of the advertisement;
embedding each frame of the advertisement video into a static background picture to obtain a plurality of embedded pictures;
and embedding the plurality of frames into the picture composite video to obtain the advertisement delivery video.
2. The method of synthesizing advertising video according to claim 1, wherein the advertising parameters include brand logo parameters including brand logo and its font, color, size and location parameters, and advertising language parameters including advertising language and its font, color, size and location parameters.
3. The method of claim 2, wherein obtaining a static background picture according to the delivery aspect ratio and the advertisement parameters comprises:
determining a first static map according to the throwing length-width ratio, wherein the length-width ratio of the first static map is the same as the throwing length-width ratio;
determining the position of the brand logo in the first static image according to the brand logo parameters, and placing the brand logo at the position of the brand logo to obtain a second static image;
and determining the position of the advertising language in the second static image according to the advertising language parameters, and placing the advertising language in the position of the advertising language to obtain a static background image.
4. The method of synthesizing advertising video according to claim 3, wherein the brand logo and the advertising language are displayed on the advertising video.
5. The method of synthesizing advertisement video according to claim 4, wherein before embedding each frame of the advertisement video in a static background picture, further comprising: and scaling the advertisement video in an equal ratio to enable the length/width of the advertisement video to be equal to that of the static background picture.
6. A delivery system using the synthesis method according to claim 4 or 5, comprising a plurality of advertisement delivery devices, advertisement material object acquisition devices, and a server;
the server is respectively connected with a plurality of advertisement putting devices and advertisement material object acquisition devices; the advertisement material object acquisition equipment is used for acquiring an advertisement material object and transmitting the advertisement material object to the server; the server is used for receiving the advertisement material objects, synthesizing an advertisement delivery video according to the advertisement material objects, and delivering the advertisement delivery video to the advertisement delivery equipment; the advertisement delivery device is used for receiving and playing advertisement delivery videos.
7. The delivery system of claim 6, wherein the server stores the screen aspect ratio of each advertising device.
8. The delivery system according to claim 7, wherein the server comprises a receiving unit, a configuration unit, a scaling unit, an embedding unit, a composition unit, a delivery unit, and a storage unit;
the receiving unit, the configuration unit, the zooming unit, the embedding unit, the synthesizing unit and the releasing unit are sequentially connected, and the storage unit is respectively connected with the configuration unit, the zooming unit, the embedding unit, the synthesizing unit and the releasing unit;
the receiving unit is used for receiving the advertisement material object sent by the advertisement material object obtaining equipment and forwarding the advertisement material object to the configuration unit, wherein the advertisement material object comprises an advertisement video, a launching length-width ratio and advertisement parameters; the configuration unit is used for acquiring a static background picture according to the launching length-width ratio and the advertisement parameters and sending the static background picture to the zooming unit; the zooming unit is used for zooming the advertisement video in an equal ratio to enable the length/width of the advertisement video to be equal to that of the static background picture, and transmitting the static background picture and the zoomed advertisement video to the embedding unit; the embedding unit is used for embedding each frame of the advertisement video into a static background picture to obtain a plurality of embedded pictures and transmitting the plurality of embedded pictures to the synthesizing unit; the synthesis unit is used for embedding the frames into the picture synthesis video to obtain an advertisement release video and sending the advertisement release video to the release unit; the delivery unit is used for delivering the advertisement delivery video to the advertisement delivery equipment; the storage unit is used for storing data generated/used by the configuration unit, the scaling unit, the embedding unit, the synthesizing unit and the delivery unit and storing the screen length-width ratio of the advertisement delivery device.
9. The delivery system according to claim 8, wherein the advertisement parameters comprise branded logo parameters and advertisement language parameters, the branded logo parameters comprise branded logo and its font, color, size and location parameters, and the advertisement language parameters comprise advertisement language and its font, color, size and location parameters;
the configuration unit is specifically configured to: determining a first static map according to the throwing length-width ratio, wherein the length-width ratio of the first static map is the same as the throwing length-width ratio; determining the position of the brand logo in the first static image according to the brand logo parameters, and placing the brand logo at the position of the brand logo to obtain a second static image; and determining the position of the advertising language in the second static image according to the advertising language parameters, and placing the advertising language in the position of the advertising language to obtain a static background image.
10. The dosing system according to claim 8, characterized in that the dosing unit is specifically configured to: and selecting advertisement putting equipment with the same screen aspect ratio and putting aspect ratio, and putting the advertisement putting video to the selected advertisement putting equipment.
CN202111182439.7A 2021-10-11 2021-10-11 Method for synthesizing advertisement putting video and putting system Pending CN114125500A (en)

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