CN1988665A - Method and system for playing DVB realtime advertisement - Google Patents
Method and system for playing DVB realtime advertisement Download PDFInfo
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- CN1988665A CN1988665A CN 200610062593 CN200610062593A CN1988665A CN 1988665 A CN1988665 A CN 1988665A CN 200610062593 CN200610062593 CN 200610062593 CN 200610062593 A CN200610062593 A CN 200610062593A CN 1988665 A CN1988665 A CN 1988665A
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Abstract
The invention discloses a method and system for broadcasting DVB real-time advertisement, which includes: the editing equipment prepares the advertisement, and the type of the advertisement is the documents described by XML. The Encoder packs the edited advertisement into code-flow and generates a program table to describe it. The described code-flow is sent to the server for broadcasting. The multiplexing equipment uses complexly the code-flow of advertisement and program together and inserts PSI information, then sends it to the digital media terminal via television network. The digital media terminal analyses the identifier about the program packet through the program table, at the same time, it detects the packet-identifier of the code-flow of advertisement.
Description
[technical field]
The present invention relates to digital television techniques, relate in particular to a kind of Play System of method and this method of realization of DVB Instant Ads broadcast.
[background technology]
Along with the extensive translation of simulated television to Digital Television, digital TV network has become new digital media platform.Utilize this platform except realizing the transmission of Digital Television, can also realize various data broadcasting service.Operator and advertiser press for and utilize this platform to realize various added value services, as the added value service stock business that has had at present, browser etc.Certainly, can also utilize this platform to carry out the advertising broadcast service.Though advertisement can be broadcasted by the mode of making digital television program, this mode ad production expense is huge.We know that Digital Television is except can playing audio/video programs, can also receive multimedia messagess such as showing various pictures, literal, though this multimedia messages digital media terminal can pass through the form reception and the broadcast of webpage by the mode that realizes browser, but the problem that the advertisement of this mode exists media information to make, except that webpage need be write, upgrade, for webpage correctly shows on television terminal, also want the special messenger to test.For the advertisement of this mode, the running status that digital media terminal must enter browser can receive and show, can not combine together with digital television program, so commercial audience also is affected greatly, has influenced the Expected Results of advertisement.
[summary of the invention]
The technical problem to be solved in the present invention provides a kind of DVB advertising programme of can realizing at the digital TV front-end real-time broadcasting, the method for the real-time reception of digital media terminal.In this way, the operator can insert the advertisement of oneself making at any time at any programs or frequency, and the user also receives advertising programme in TV reception, thereby realizes new added value service.
Another technical problem that will solve of the present invention provides a kind of advertising programme of can realizing at the digital TV front-end real-time broadcasting, the DVB Instant Ads system of the real-time reception of digital media terminal.
In order to solve the problems of the technologies described above, the technical solution used in the present invention is that a kind of DVB Instant Ads player method may further comprise the steps:
1. advertisement editing equipment prepares advertisement, adline comprise the promotional literature of being described by XML;
2. encoder is packaged into code stream to the advertisement that edits, and the generation program information table is described advertisement code stream;
3. bag-packaged advertisement code stream is given the advertisement broadcasting server and is broadcasted;
4. multiplexing equipment is multiplexed into advertisement code stream and program stream together, inserts PSI information, and sends to digital media terminal by TV network;
5. digital media terminal when parsing the Packet Identifier of program bag by program information table, detects the Packet Identifier of advertisement code stream when playing digital program.
Above-described DVB Instant Ads player method, the advertisement of described advertisement editing equipment making may further comprise the steps:
1. the input of ad material or the input of literal are carried out in material input;
2. the material editing and processing is processed the raw data of input;
3.XML editor edits combination to the material after the processed, generates the XML file;
4. material packing output, packing output XML promotional literature.
Above-described DVB Instant Ads player method, described digital media terminal playing digital program may further comprise the steps:
1. Program Map Table is resolved, and when parsing the Packet Identifier of program bag, detects the Packet Identifier of advertisement code stream;
2. decoding is carried out document analysis to multimedia file, solves ad content and gives the broadcast part;
3. play, carry out actual broadcast work.
Above-described DVB Instant Ads player method is characterized in that, the described promotional literature of being described by XML comprises that promotional literature main body and an XML describe head; The promotional literature main body is picture and/or literal, and XML describes head and is used for describing picture and/or literal.
Above-mentioned DVB Instant Ads player method, described XML describes head and describes picture number, picture attribute and/or content of text, text attribute.
Above-mentioned DVB Instant Ads player method, described picture attribute comprise picture identification, picture size, coding of graphics form, display position, demonstration size, the demonstration duration of picture.Described text attribute comprises text font, size, color.
Above-described DVB Instant Ads player method, described digital media terminal is when TV reception, in resolving Program Map Table, also check in the description of this program service and whether have ad data indication descriptor in this Program Map Table, if there is ad data indication descriptor, judge the ad stream type that Program Map Table is described according to the ad_data_type in the ad data descriptor again, judge the ad stream type that Program Map Table is described according to stream type and ad_data_type, and find the stream Packet Identifier of its correspondence.
Above-mentioned DVB Instant Ads player method is also described broadcast duration that the advertisement of existence in this service is arranged and current version number in the described ad data indication descriptor; Digital media terminal is according to the broadcast of broadcasting the advertisement of duration control current service, and when the broadcast duration of advertisement expired, advertisement stopped to broadcast; The advertisement current version number is used for judging whether the ad content of current service upgrades.
The present invention provides a kind of DVB Instant Ads Play System simultaneously, comprises digital TV front-end, TV network and digital media terminal, and described digital TV front-end comprises advertisement editing equipment, encoder, advertisement broadcasting server, multiplexing equipment; Advertisement editing equipment is used for the Production Editor and comprises the Instant Ads of the promotional literature of being described by XML; Encoder is packaged into code stream to the advertisement that edits, and the generation program information table is described advertisement code stream; The advertisement code stream that packing is good is given the advertisement broadcasting server and is broadcasted, and multiplexing equipment is multiplexed into advertisement code stream and program stream together, is sent to digital media terminal by TV network.
The invention has the beneficial effects as follows and realized the real-time broadcasting of advertising programme, the real-time reception of digital media terminal at front end.The operator can insert the advertisement of oneself making at any time at any programs or frequency, helps the operator to realize new added value service.Because advertising programme and digital program bag are tied to together, the advertising programme circulation is broadcasted, the user is when TV reception, also receive advertising programme simultaneously, enlarged the commercial audience face, and the broadcast of advertising programme can also be controlled by the user, disappears automatically after the broadcast certain time length, does not influence watching of user's TV programme.
[description of drawings]
The present invention is further detailed explanation below in conjunction with the drawings and specific embodiments.
Fig. 1 is the theory diagram of DVB Instant Ads Play System of the present invention.
Fig. 2 is the form of the promotional literature of being described by XML that uses of DVB Instant Ads player method of the present invention.
Fig. 3 is the syntactic structure of the Program Map Table (PMT) of DVB Instant Ads player method use of the present invention.
Fig. 4 is the composition schematic diagram of XML ad production instrument in the DVB Instant Ads player method of the present invention.
Fig. 5 is the application software of DVB Instant Ads player method digital media terminal of the present invention, the workflow schematic diagram.
[embodiment]
As shown in Figure 1, the execution mode of DVB Instant Ads Play System of the present invention comprises digital TV front-end, TV network and digital media terminal.Digital TV front-end comprises advertisement editing equipment, encoder, advertisement broadcasting server, multiplexing equipment.Advertisement editing equipment is used for the Production Editor and comprises the Instant Ads of the promotional literature of being described by XML.Encoder is packaged into code stream to the advertisement that edits, and the generation program information table is described advertisement code stream.The advertisement code stream that packing is good is given the advertisement broadcasting server and is broadcasted, and multiplexing equipment is multiplexed into advertisement code stream and program stream together, is sent to digital media terminal by TV network.Digital media terminal can be a set-top box, also can be digital television.
Embodiments of the invention DVB Instant Ads Play System is when work, front end is at first made advertisement on advertisement editing equipment, adline can be one section audio frequency and video fragment recording, the animation file that digital media terminal is supported, can also be to use the promotional literature of the professional format that the digital media terminal of ad production tool making supports, the present invention proposes a kind of promotional literature and advertisement editing equipment of describing by XML.This advertisement editing equipment comprises an XML ad production instrument, and this ad production instrument is in order to being organized into a promotional literature to a picture group sheet and/or literal with XML, so this promotional literature is self-described.This advertisement editing equipment can be to various ad material, as an audio frequency and video fragment, animation file, a picture group sheet or a literal, edit, put in order, the Instant Ads of making output can be an audio frequency and video fragment, or an animation file can also be a dedicated advertisement file of being described by above-mentioned ad production tool making XML.
XML ad production instrument is a cover software, moves on the advertisement editing equipment, and as shown in Figure 4, this XML ad production instrument comprises following part:
The material importation is used for the input of ad material or the input of literal.Ad material can be the picture of various forms, for example GIF, BMP, jpeg format etc.All right one section video of typing of material input or audio frequency, and carry out the digitlization preliminary treatment, the audio frequency and video fragment behind one section coding of all right directly input.
Material editing and processing part is processed the raw data of material importation input.As the format conversion of the audio frequency and video fragment of picture size processing, picture or coding, be converted to the form that ad system is supported, the uncoded audio frequency and video fragment after the digitlization is encoded etc.
The material of XML edit segment after material editing and processing section processes edited combination, and generates the XML file automatically.
Advertisement demonstration part shows in real time to the advertisement that combines, and observes its combined effect.
Material packing output is after the XML edit segment is edited combination to material, and packing output forms the XML promotional literature, gives encoder.
Organize promotional literature according to XML, be exactly to describe the multimedia advertising made from XML, describe multimedia advertising and comprise a few width of cloth pictures, content of text, the picture identification of every width of cloth picture, picture size, coding of graphics form, display position, demonstration size, demonstration duration, text attribute comprises text font, size, color etc., and this XML describes and ad content is organized into and forms a promotional literature together, and XML is described in file front formation XML file description head.
The form of the promotional literature of being described by XML is seen Fig. 2, and file header is that XML describes, and the back be the ad content of reality, and as a picture group sheet or a literal, XML file description head is used for describing the picture number of promotional literature, picture attribute and/or content of text, text attribute.The picture attribute comprises picture identification, dimension of picture, coded format, display position, demonstration size, the demonstration duration of every width of cloth picture.Text attribute comprises text font, size, color etc.
Encoder converts the promotional literature of advertisement editing equipment output to dvb transport stream (ts), the audio frequency and video advertising segment at first is converted to the PES bag of PES form, be encapsulated as the ts bag again, the bag type is 06, the promotional literature of the professional format that animation file and XML describe at first is packaged into privately owned formatted data joint (Private section) according to the DVB standard, be encapsulated as the ts bag according to the ts packet format again, the bag type is 05.Encoder removes the advertisement that edits is packaged into code stream, also will generate program information table advertisement code stream is described, and the renewal of ad content can be represented with the version number of describing in the program information table.Can also describe an advertisement playing duration in the program information table,, realize the automatic disappearance that advertisement is play with the broadcast duration of this duration control advertisement.
The advertisement code stream that packing is good is given the advertisement broadcasting server and is broadcasted, and the advertisement broadcasting server can be exported several roads advertisement code stream simultaneously, and the advertisement broadcasting server is to advertisement code stream circulation broadcast.
Multiplexing equipment is multiplexed into advertisement code stream and program stream together and inserts PSI information, and sends by TV network.
Digital media terminal parsing the Packet Identifier (PID) of program bag by programme information when, also detects the Packet Identifier of advertisement code stream when watching digital program, terminal software can also realize whether playing advertisement by user's decision.
Instant Ads is owing to be little advertisement or the audio frequency and video fragment that tv operator is made, be tied to together with the digital television program bag, the advertising segment circulation is broadcasted, digital media terminal is when watching corresponding program, also detect advertising programme simultaneously, the digital media terminal software detection is to ad stream or when detecting ad stream and exist upgrading, and whether software can provide user prompt information, watched by user's decision. and software also can force users be watched.
The program information table that present embodiment is described advertisement code stream bag descriptor (PID) and code stream type is Program Map Table (PMT), describes the existence and the type of advertisement with the privately owned description of PMT.
Present embodiment uses Program Map Table PMT to describe advertisement code stream as can be seen from Figure 3, and a Program Map Table PMT is used for describing a service.Digital media terminal is when watching a TV programme, in resolving PMT, also check whether there is ad data indication descriptor (ad_data_indicator_descriptor) among this PMT, ad data indication descriptor flag (descriptor_tag) is 0X6F in the description of this program service.If there is ad data indication descriptor, judge the ad stream type that PMT describes according to the ad_data_type in the ad data descriptor (ad_data_descriptor) again, the descriptor flag of ad data descriptor (descriptor_tag) is 0X70, judge the ad stream type that PMT describes according to stream type (stream_type) and ad_data_type, and find the stream Packet Identifier (elementary_PID) of its correspondence, ad_data_type=0 and stream_type are 6 o'clock, elementary_PID represents the PID of audio advertisement stream, ad_data_type=1 and stream_type are 6 o'clock, elementary_PID represents the PID of video ads stream, ad_data_type=2 and stream_type are 5 o'clock, the PID of elementary_PID representative data ad stream, the ad stream of the professional format of describing as an animation file ad stream or XML.
From Fig. 3, it can also be seen that and also describe broadcast duration (ad_duration) and the current version number (ad_version) that the advertisement that exists in this service is arranged in the ad data indication descriptor (ad_data_indicator_descriptor), digital media terminal is according to the broadcast of broadcasting the advertisement of duration control current service, when the broadcast duration of advertisement expired, advertisement stopped to broadcast; The advertisement current version number is used for judging whether the ad content of current service upgrades.
The application software of digital media terminal, as shown shown in 5:
Digital media terminal detects ad stream or watches in the process when processing carries the program of advertisement, when PMT analysis unit branch parses the Packet Identifier (PID) of program bag, also detect the Packet Identifier of advertisement code stream.
When decoded portion is multimedia file (XML file, animation file) in advertisement, multimedia file is carried out document analysis, solve ad content and give the broadcast part, when being audio/video flow, then carry out the audio/video flow decoding, decoded dynamic image distribution is given and is play part.
The interaction controlling portion branch is a software control part, realizes user interactions on the one hand, receives user's operation, according to user instruction or code stream (resolving content, XML file header as PML) the advertisement broadcast is controlled on the other hand, and whether control plays, and how to play.The variation indication ad content of the version number that indicates in the ad data indication descriptor among the PMT upgrades, and whether the interaction controlling portion branch provides user prompt information, watched by user's decision.
Play part and carry out actual broadcast work, as the demonstration of picture, literal, the broadcast of video.
Claims (11)
1. a DVB Instant Ads player method is characterized in that, may further comprise the steps:
1.1 the advertisement of advertisement editing equipment prepares, adline comprise the promotional literature of being described by XML;
1.2 encoder is packaged into code stream to the advertisement that edits, and the generation program information table is described advertisement code stream;
1.3 bag-packaged advertisement code stream is given the advertisement broadcasting server and is broadcasted;
1.4 multiplexing equipment is multiplexed into advertisement code stream and program stream together, inserts PSI information, and sends to digital media terminal by TV network;
1.5 digital media terminal when playing digital program, when parsing the Packet Identifier of program bag by program information table, detects the Packet Identifier of advertisement code stream.
2. DVB Instant Ads player method according to claim 1 is characterized in that, the described promotional literature of being described by XML comprises that promotional literature main body and an XML describe head; The promotional literature main body is picture and/or literal, and XML describes head and is used for describing picture and/or literal.
3. DVB Instant Ads player method according to claim 2 is characterized in that, described XML describes head and describes picture number, picture attribute and/or content of text, text attribute.
4. DVB Instant Ads player method according to claim 3 is characterized in that, described picture attribute comprises picture identification, picture size, coding of graphics form, display position, demonstration size, the demonstration duration of picture; Described text attribute comprises text font, size, color.
5. DVB Instant Ads player method according to claim 1 is characterized in that, described program information table is Program Map Table (PMT), and a PMT is used for describing a service, describes the existence and the type of advertisement with the privately owned description of PMT.
6. DVB Instant Ads player method according to claim 5, it is characterized in that, described digital media terminal is when TV reception, in resolving PMT, also check in the description of this program service and whether have ad data indication descriptor among this PMT, if there is ad data indication descriptor, judge the ad stream type that PMT describes according to the ad_data_type in the ad data descriptor again, judge the ad stream type that PMT describes according to stream type (stream_type) and ad_data_type, and find the stream Packet Identifier (elementary_PID) of its correspondence.
7. DVB Instant Ads player method according to claim 6 is characterized in that, also describes broadcast duration that the advertisement of existence in this service is arranged and current version number in the described ad data indication descriptor; Digital media terminal is according to the broadcast of broadcasting the advertisement of duration control current service, and when the broadcast duration of advertisement expired, advertisement stopped to broadcast; The advertisement current version number is used for judging whether the ad content of current service upgrades.
8. DVB Instant Ads player method according to claim 1 is characterized in that, the advertisement of described advertisement editing equipment making may further comprise the steps:
8.1 the input of ad material or the input of literal are carried out in the material input;
8.2 the material editing and processing is processed the raw data of input;
8.3XML editor edits combination to the material after the processed, generates the XML file;
8.4 material packing output, packing output XML promotional literature.
9. DVB Instant Ads player method according to claim 1 is characterized in that described digital media terminal may further comprise the steps at playing digital program:
9.1PMT resolve, when parsing the Packet Identifier (PID) of program bag, detect the Packet Identifier of advertisement code stream;
9.2 decoding is carried out document analysis to multimedia file, solves ad content and gives the broadcast part;
9.3 play, carry out actual broadcast work.
10. DVB Instant Ads player method according to claim 9 is characterized in that described digital media terminal is further comprising the steps of at playing digital program:
Control alternately realizes user interactions, receives user's operation, according to user instruction or code stream the advertisement broadcast is controlled, and whether control plays, and how to play.
11. a DVB Instant Ads Play System comprises digital TV front-end, TV network and digital media terminal, it is characterized in that, described digital TV front-end comprises advertisement editing equipment, encoder, advertisement broadcasting server, multiplexing equipment; Advertisement editing equipment is used for the Production Editor and comprises the Instant Ads of the promotional literature of being described by XML; Encoder is packaged into code stream to the advertisement that edits, and the generation program information table is described advertisement code stream; The advertisement code stream that packing is good is given the advertisement broadcasting server and is broadcasted, and multiplexing equipment is multiplexed into advertisement code stream and program stream together, is sent to digital media terminal by TV network.
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| CN 200610062593 CN1988665A (en) | 2006-09-13 | 2006-09-13 | Method and system for playing DVB realtime advertisement |
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| CN 200610062593 CN1988665A (en) | 2006-09-13 | 2006-09-13 | Method and system for playing DVB realtime advertisement |
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| WO2010020183A1 (en) * | 2008-08-22 | 2010-02-25 | 华为技术有限公司 | Method and device of transmission and play of advertisement programs |
| CN101252668B (en) * | 2007-12-26 | 2010-06-09 | 深圳创维数字技术股份有限公司 | Digital television information broadcasting system and equipment |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
| CN102209213A (en) * | 2010-03-29 | 2011-10-05 | 联想(北京)有限公司 | Play equipment and play method |
| CN102223568A (en) * | 2011-06-03 | 2011-10-19 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
| CN102256172A (en) * | 2011-07-22 | 2011-11-23 | 山东泰信电子有限公司 | System and method for playing specified program at fixed time |
| CN102724438A (en) * | 2011-05-09 | 2012-10-10 | 新奥特（北京）视频技术有限公司 | Caption generator playing control method with communication in protocol way and playing system |
| CN102752564A (en) * | 2012-05-04 | 2012-10-24 | 北京鼎科启明科技有限公司 | Sequential control system with television and non-television signals |
| CN103152609A (en) * | 2013-01-30 | 2013-06-12 | 深圳市同洲电子股份有限公司 | Data file playing method and related equipment and system |
| WO2013097640A1 (en) * | 2011-12-29 | 2013-07-04 | Sun Wei | Television commercial real-time releasing system |
| WO2015051613A1 (en) * | 2013-10-11 | 2015-04-16 | 深圳创维数字技术股份有限公司 | Method for advertisement filtering, media server, video receiving terminal and system |
| CN106792002A (en) * | 2016-12-23 | 2017-05-31 | 伟乐视讯科技股份有限公司 | A kind of front end synthetic decoder for supporting to insert the messages of SCTE 35 |
| CN106791940A (en) * | 2016-12-21 | 2017-05-31 | 北京四达时代软件技术股份有限公司 | A kind of exhibiting advertising content method and system |
| CN109168077A (en) * | 2018-09-05 | 2019-01-08 | 青岛海信传媒网络技术有限公司 | A kind of playback method and device of personalized advertisement |
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| WO2010020183A1 (en) * | 2008-08-22 | 2010-02-25 | 华为技术有限公司 | Method and device of transmission and play of advertisement programs |
| CN101656755B (en) * | 2008-08-22 | 2015-07-08 | 华为技术有限公司 | Method and device for transmitting and broadcasting advertising programs |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
| CN102209213A (en) * | 2010-03-29 | 2011-10-05 | 联想(北京)有限公司 | Play equipment and play method |
| CN102724438A (en) * | 2011-05-09 | 2012-10-10 | 新奥特（北京）视频技术有限公司 | Caption generator playing control method with communication in protocol way and playing system |
| CN102223568B (en) * | 2011-06-03 | 2013-09-04 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
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| CN102256172A (en) * | 2011-07-22 | 2011-11-23 | 山东泰信电子有限公司 | System and method for playing specified program at fixed time |
| WO2013097640A1 (en) * | 2011-12-29 | 2013-07-04 | Sun Wei | Television commercial real-time releasing system |
| CN102752564A (en) * | 2012-05-04 | 2012-10-24 | 北京鼎科启明科技有限公司 | Sequential control system with television and non-television signals |
| CN103152609A (en) * | 2013-01-30 | 2013-06-12 | 深圳市同洲电子股份有限公司 | Data file playing method and related equipment and system |
| WO2015051613A1 (en) * | 2013-10-11 | 2015-04-16 | 深圳创维数字技术股份有限公司 | Method for advertisement filtering, media server, video receiving terminal and system |
| CN106791940B (en) * | 2016-12-21 | 2020-02-14 | 北京四达时代软件技术股份有限公司 | Advertisement content display method and system |
| CN106791940A (en) * | 2016-12-21 | 2017-05-31 | 北京四达时代软件技术股份有限公司 | A kind of exhibiting advertising content method and system |
| CN106792002B (en) * | 2016-12-23 | 2020-05-05 | 伟乐视讯科技股份有限公司 | Front-end comprehensive decoder supporting SCTE-35 message insertion |
| CN106792002A (en) * | 2016-12-23 | 2017-05-31 | 伟乐视讯科技股份有限公司 | A kind of front end synthetic decoder for supporting to insert the messages of SCTE 35 |
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| CN109299447B (en) * | 2018-09-11 | 2023-07-21 | 创维集团智能科技有限公司 | Advertisement editing method, terminal and computer readable storage medium |
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| CN113573100A (en) * | 2021-07-07 | 2021-10-29 | 东方明珠新媒体股份有限公司 | Advertisement display method, equipment and system |
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