CN101777294A - Method for sending, transmission and reception of digital television advertisement - Google Patents
Method for sending, transmission and reception of digital television advertisement Download PDFInfo
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- CN101777294A CN101777294A CN 201010118805 CN201010118805A CN101777294A CN 101777294 A CN101777294 A CN 101777294A CN 201010118805 CN201010118805 CN 201010118805 CN 201010118805 A CN201010118805 A CN 201010118805A CN 101777294 A CN101777294 A CN 101777294A
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Abstract
The invention relates to the application technology of value-added business of the digital television, and discloses a method for sending, transmission and reception of digital television advertisements, which solves the problems of the sending, transmission and reception of digital television advertisements in the prior art, such as no flexibility and low efficiency. The key points of the technical scheme are as follows: a, using an integrated advertisement material management system to guide in advertisement materials and generating advertisement description information and data flow; b, embedding the advertisement description information as a private descriptor into a standard form for specific information or business information of a program to form novel data flow; c, multiplexing the novel data flow generated in Step b and transmitting the novel data flow in a transmission network; and d, using a set-top terminal to receiving advertisement data from the transmission network of the digital television. The invention realizes the separate packaging, sending and reception of advertisement materials of different types and with different purposes, thereby realizing the multimedia operation of advertisement businesses of the digital television, and providing operators with a convenient, rapid and efficient value adding method which can be easily managed and easily expanded.
Description
Technical field
The present invention relates to the application technology of value added service of digital television, relate to a kind of transmission, transmission and method of reseptance of advertisement in digital television specifically.
Background technology
At present, there are following defective in the transmission of the advertisement of adopting in the Digital Television market, transmission and method of reseptance: 1. the PID (Process identifier) and the TABLEID (table identifier) that will carry the privately owned table of advertisement description information and pictorial information are write as the form of fixing (can not edit), had a strong impact on the dirigibility of front end system, will cause terminal can't normally receive advertising message in case change takes place for PID or TABLEID; 2. the data with all advertisements only send in dominant frequency point, and along with the increase of number of ads, limited transmission bandwidth can not satisfy transmission requirement, have a strong impact on the expansion of advertising business; 3. to sending or the information of the advertisement of transmission does not have quantificational description, as having transmitted the advertisement of which type in the current network, how many numbers of every type advertisement is; So fuzzy transmission only can reduce terminal and receive and efficiency for monitoring; During the monitoring that advertisement is upgraded is handled, can not be quick and the renewal of accurate positioning advertising, sometimes even in order to upgrade an advertisement all advertisements are all searched for again, more had a strong impact on the popularization of advertising business in the time of the reduction update efficiency; 4. in the face of the advertisement of type and functional diversities, how to improve a great problem that inbound pacing becomes Terminal Design, even the minimum requirements of operator is difficult to all satisfy; Owing to can't learn the type of concrete advertisement and the size of data volume thereof, can only by virtue of experience or guess and carry out the distribution of storage space and the arrangement of memory location, can't rationally arrange storage scheme and method according to actual conditions, have a strong impact on the dirigibility and the extendability of STB terminal storage mode.
Summary of the invention
Technical matters to be solved by this invention is: propose a kind of transmission, transmission and method of reseptance of advertisement in digital television, solve transmission, the transmission of advertisement in digital television in the prior art and receive the problem that does not possess dirigibility, inefficiency.
The present invention solves the problems of the technologies described above the technical scheme that is adopted: a kind of transmission of advertisement in digital television, transmission and method of reseptance may further comprise the steps:
A. use the ad material total management system, import ad material, generate advertisement description information and data stream;
B. advertisement description information is embedded in the criteria table of Program Specific Information or business information as privately owned descriptor, and forms new data stream;
C. carry out the new data stream that generates among the step b multiplexing and in transmission network, transmit;
D. STB terminal receives ad data from transmission network;
Described step a comprises: a1. imports the ad material of supporting type;
A2. examine the material that has imported, examination scope comprises integrality and legitimacy;
A3. resolve the form that has imported material, size, wide and high, color mode;
A4. be that different materials distributes version number, as upgrading Rule of judgment;
A5. the location has imported the application target of material;
A6. will import material carries out related with programme information;
A7. will locate identical material classifies and unified management;
A8. transmission mode, the transmission cycle that imports material managed, and generate advertisement description information and data stream.
The material type that described ad material imports the module support comprises text, picture, Flash, quiet frame.
The application target of described ad material locating module support comprises switching on and shutting down advertisement, background advertisement, Banner, menu advertisement, hangs angle advertisement, page advertisement, propelling movement picture advertisement, roll titles advertisement and reserves advertisement.
Described advertisement description information comprises: to the description of the description of transmission package identifier of the privately owned table of carrying ad data and table identifier, to the description of the sum of ad material, to different frequent points in the current network transmit the description of the transport stream identification symbol of the ID of all advertisements and number and this frequency and original network identification symbol information, to the description of the version number of advertising management in the current network.
Described steps d comprises: the d1. advertisement description information is monitored: after STB terminal powered on, the advertising management module monitored in the current network whether advertisement transmission is arranged, if having with regard to execution in step d2, otherwise returns steps d 1;
D2. advertisement description information is resolved and storage: with the advertisement description information data of receiving, resolve according to the ad data standard, and the data after will resolving are stored;
D3. ad material is upgraded: advertisement description information that will get access to from above-mentioned steps and the information in the terminal database compare, and then have judged whether renewal; If renewal is arranged, execution in step d4 then, otherwise return steps d 1;
D4. ad material is filtered: according to the transport stream that provides in the material descriptor, carry out the material filter request;
D5. material is resolved and storage: can carry out data parsing and reduction to the material after filtering, and the material that will resolve after the reduction is stored.
The invention has the beneficial effects as follows: dissimilar and ad material purposes is carried out packing, transmission and reception, realized the multimedization of advertisement in digital television business, for operator provides a kind of convenient and swift, manageability, the easy efficient increment method of expansion.
Embodiment
Be described further at concrete enforcement of the present invention below.
The present invention proposes a kind of transmission, transmission and method of reseptance of advertisement in digital television, solves transmission, the transmission of advertisement in digital television in the prior art and receives the problem that does not possess dirigibility, inefficiency.
With respect to prior art, the present invention possesses following advantage difference: 1. the transmission package identifier and the table identifier that will carry the privately owned table of advertisement image data are designed to editable, improved the dirigibility of front end system management, after front end PID or TABLEID change, terminal need not to do any change; 2. rationally arrange the transmission of ad data according to resource (mainly the being bandwidth) operating position of front end broadcasting system, under the prerequisite of efficiently utilizing resource, more help the expansion and the transplanting of advertising business; The ad data of 3 pairs of transmission carries out quantificational description, and as having transmitted the advertisement of which type in the current network, how many numbers of every type advertisement is, information such as the size of material; Concerning terminal system, so transparent mechanism more helps receiving end software design and maintenance; 4. can be quick and the renewal of accurate positioning advertising, in minimum zone, revise and the synchrodata renewal, in the time of the raising renewal speed, reduced the complexity and the risk of terminal software; 5. support the advertisement of polytype and purposes, farthest satisfy the increment requirement of operator.
On concrete enforcement, the present invention adopts following steps to realize: a. uses the ad material total management system, imports ad material, generates advertisement description information and data stream: a1. and imports ad material;
A2. examine the material that has imported, examination scope comprises integrality and legitimacy;
A3. resolve the form that has imported material, size, wide and high, color mode;
A4. be that different materials distributes version number, as upgrading Rule of judgment;
A5. the location has imported the application target of material;
A6. will import material carries out related with programme information;
A7. will locate identical material classifies and unified management;
A8. transmission mode, the transmission cycle that imports material managed, and generate advertisement description information and data stream;
B. advertisement description information is embedded in the criteria table of Program Specific Information or business information as privately owned descriptor, and forms new data stream;
C. carry out the new data stream that generates among the step b multiplexing and in transmission network, transmit;
D. STB terminal receives ad data from described digital television transmission: the d1. advertisement description information is monitored: after STB terminal powers on, the advertising management module monitors in the current network whether advertisement transmission is arranged, if have, otherwise return steps d 1 with regard to execution in step d2;
D2. advertisement description information is resolved and storage: with the advertisement description information data of receiving, resolve according to the ad data standard, and the data after will resolving are stored;
D3. ad material is upgraded: advertisement description information that will get access to from above-mentioned steps and the information in the terminal database compare, and then have judged whether renewal; If renewal is arranged, execution in step d4 then, otherwise return steps d 1;
D4. ad material is filtered: according to the transport stream that provides in the material descriptor, carry out the material filter request;
D5. material is resolved and storage: can carry out data parsing and reduction to the material after filtering, and the material that will resolve after the reduction is stored.
Described ad material total management system comprises that ad material imports module, ad material examination module, ad material parsing module, ad material update module, ad material locating module, ad material relating module, ad material sort module and ad material and sends administration module; Described ad material imports module and is used to import the ad material of supporting type; Described ad material examination module is used to examine the material that has imported, and examination scope mainly comprises integrality and legitimacy; Described ad material parsing module is used to resolve the form that has imported material, and size is wide and high, color mode; Described ad material update module is that different materials distributes version number, as upgrading Rule of judgment; Described ad material locating module is used to locate the application target that has imported material; Described ad material relating module will import material and shine upon with the related information of program; Described ad material sort module will be located identical material and be classified and unified management; Described ad material sends administration module transmission mode, the transmission cycle that imports material is managed, and generates advertisement description information and data stream.
The material type that described ad material imports the module support comprises text, picture, Flash, quiet frame.
The application target of described ad material locating module support comprises switching on and shutting down advertisement, background advertisement, Banner, menu advertisement, hangs angle advertisement, page advertisement, propelling movement picture advertisement, roll titles advertisement and reserves advertisement.
Described advertisement description information comprises: to the description of the description of transmission package identifier of the privately owned table of carrying ad data and table identifier, to the description of the sum of ad material, to different frequent points in the current network transmit the description of the transport stream identification symbol of the ID of all advertisements and number and this frequency and original network identification symbol information, to the description of the version number of advertising management in the current network.
Claims (5)
1. the transmission of an advertisement in digital television, transmission and method of reseptance is characterized in that: may further comprise the steps:
A. use the ad material total management system, import ad material, generate advertisement description information and data stream;
B. advertisement description information is embedded in the criteria table of Program Specific Information or business information as privately owned descriptor, and forms new data stream;
C. carry out the new data stream that generates among the step b multiplexing and in transmission network, transmit;
D. STB terminal receives ad data from transmission network;
Described step a comprises: a1. imports the ad material of supporting type;
A2. examine the material that has imported, examination scope comprises integrality and legitimacy;
A3. resolve the form that has imported material, size, wide and high, color mode;
A4. be that different materials distributes version number, as upgrading Rule of judgment;
A5. the location has imported the application target of material;
A6. will import material carries out related with programme information;
A7. will locate identical material classifies and unified management;
A8. transmission mode, the transmission cycle that imports material managed, and generate advertisement description information and data stream.
2. the transmission of a kind of advertisement in digital television as claimed in claim 1, transmission and method of reseptance, it is characterized in that: among the step a1, the material type of described support comprises text, picture, Flash, quiet frame.
3. the transmission of a kind of advertisement in digital television as claimed in claim 1, transmission and method of reseptance, it is characterized in that: among the step a5, described application target comprises switching on and shutting down advertisement, background advertisement, Banner, menu advertisement, hangs angle advertisement, page advertisement, propelling movement picture advertisement, roll titles advertisement and reserves advertisement.
4. the transmission of a kind of advertisement in digital television as claimed in claim 1, transmission and method of reseptance, it is characterized in that: described advertisement description information comprises: to the description of the description of the transmission package identifier of the privately owned table of carrying ad data and table identifier, to the description of the sum of ad material, to different frequent points in the current network transmit the description of the transport stream identification symbol of the ID of all advertisements and number and this frequency and original network identification symbol information, to the description of the version number of advertising management in the current network.
5. as transmission, transmission and the method for reseptance of any described a kind of advertisement in digital television of claim 1 to 4, it is characterized in that: described steps d comprises: the d1. advertisement description information is monitored: after STB terminal powers on, the advertising management module monitors in the current network whether advertisement transmission is arranged, if have, otherwise return steps d 1 with regard to execution in step d2;
D2. advertisement description information is resolved and storage: with the advertisement description information data of receiving, resolve according to the ad data standard, and the data after will resolving are stored;
D3. ad material is upgraded: advertisement description information that will get access to from above-mentioned steps and the information in the terminal database compare, and then have judged whether renewal; If renewal is arranged, execution in step d4 then, otherwise return steps d 1;
D4. ad material is filtered: according to the transport stream that provides in the material descriptor, carry out the material filter request;
The d material is resolved and storage: can carry out data parsing and reduction to the material after filtering, and the material that will resolve after the reduction is stored.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010118805 CN101777294A (en) | 2010-03-05 | 2010-03-05 | Method for sending, transmission and reception of digital television advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN 201010118805 CN101777294A (en) | 2010-03-05 | 2010-03-05 | Method for sending, transmission and reception of digital television advertisement |
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| CN101777294A true CN101777294A (en) | 2010-07-14 |
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| CN 201010118805 Pending CN101777294A (en) | 2010-03-05 | 2010-03-05 | Method for sending, transmission and reception of digital television advertisement |
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| CN102065326A (en) * | 2010-11-05 | 2011-05-18 | 四川长虹电器股份有限公司 | Digital television network front end advisement making system |
| CN102158753A (en) * | 2011-02-24 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Digital television receiving terminal and advertisement data processing method thereof |
| CN102333239A (en) * | 2011-09-30 | 2012-01-25 | 康佳集团股份有限公司 | Interactive digital television advertisement display method |
| CN102769798A (en) * | 2012-07-24 | 2012-11-07 | 华数传媒网络有限公司 | Set top box information pushing system and set top box information pushing method based on dynamic allocation technology |
| CN103167321A (en) * | 2011-12-19 | 2013-06-19 | 四川长虹电器股份有限公司 | Implementation method of advertisement application in digital television |
| CN103475903A (en) * | 2012-06-07 | 2013-12-25 | 新奥特（北京）视频技术有限公司 | Method and device for generating audio-video program list and program package |
| CN106598618A (en) * | 2016-12-21 | 2017-04-26 | Tcl集团股份有限公司 | Method and system for realizing shutdown advertisement on the basis of Android system |
| CN108322810A (en) * | 2018-02-02 | 2018-07-24 | 深圳广信网络传媒有限公司 | Dynamic media coding/decoding method, apparatus and system based on TS stream encapsulation |
| CN108629015A (en) * | 2018-05-08 | 2018-10-09 | 多盟睿达科技（中国）有限公司 | A kind of Fast Classification method of mobile advertising and system |
| CN112215652A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Cross-platform advertisement copying strategy system and method |
| CN113395547A (en) * | 2021-05-24 | 2021-09-14 | 深圳市数力科技有限公司 | Method and system for pushing advertisement by digital television and computer storage medium |
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| CN103167321A (en) * | 2011-12-19 | 2013-06-19 | 四川长虹电器股份有限公司 | Implementation method of advertisement application in digital television |
| CN103475903A (en) * | 2012-06-07 | 2013-12-25 | 新奥特（北京）视频技术有限公司 | Method and device for generating audio-video program list and program package |
| CN103475903B (en) * | 2012-06-07 | 2018-05-04 | 新奥特（北京）视频技术有限公司 | A kind of generation method and device of audio/video program list and program bag |
| CN102769798A (en) * | 2012-07-24 | 2012-11-07 | 华数传媒网络有限公司 | Set top box information pushing system and set top box information pushing method based on dynamic allocation technology |
| CN106598618A (en) * | 2016-12-21 | 2017-04-26 | Tcl集团股份有限公司 | Method and system for realizing shutdown advertisement on the basis of Android system |
| CN106598618B (en) * | 2016-12-21 | 2021-02-19 | Tcl科技集团股份有限公司 | Method and system for realizing shutdown advertisement based on android system |
| CN108322810A (en) * | 2018-02-02 | 2018-07-24 | 深圳广信网络传媒有限公司 | Dynamic media coding/decoding method, apparatus and system based on TS stream encapsulation |
| CN108629015A (en) * | 2018-05-08 | 2018-10-09 | 多盟睿达科技（中国）有限公司 | A kind of Fast Classification method of mobile advertising and system |
| CN112215652A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Cross-platform advertisement copying strategy system and method |
| CN113395547A (en) * | 2021-05-24 | 2021-09-14 | 深圳市数力科技有限公司 | Method and system for pushing advertisement by digital television and computer storage medium |
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Application publication date: 20100714 |