CN103167321A - Implementation method of advertisement application in digital television - Google Patents
Implementation method of advertisement application in digital television Download PDFInfo
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- CN103167321A CN103167321A CN2011104257355A CN201110425735A CN103167321A CN 103167321 A CN103167321 A CN 103167321A CN 2011104257355 A CN2011104257355 A CN 2011104257355A CN 201110425735 A CN201110425735 A CN 201110425735A CN 103167321 A CN103167321 A CN 103167321A
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Abstract
The invention discloses an implementation method of advertisement application in a digital television, and relates to digital television value added service applied technology. The method comprises the following steps: (1). editing an advertisement material file table and an advertisement material positioning table by a server and setting advertisement type parameters of the advertisement material positioning table, if advertisement materials are updated, the server updates advertisement material version parameters of an advertisement material update table, (2). packaging, pacing and sending the advertisement material file table, advertisement material positioning table and the advertisement material update table by the server, (3). searching network information table (NIT) under a dominant frequency point by a set top box of a user terminal, if advertisement material version numbers of the NIT are updated, the searched advertisement material file table and the advertisement material positioning table by the set top box through the dominant frequency point are stored in a memorizer, if the advertisement material version numbers of the NIT are not updated, the set top box uses the existing advertisement material file table and the advertisement material positioning table in the memorizer, and (4). displaying advertisements by the set top box according to information in the advertisement material file table and the advertisement material positioning table.
Description
Technical field
The present invention relates to the application technology of value added service of digital television, especially a kind of right method of advertisement that realizes in Digital Television.
Background technology
Universal along with Digital Television in China, the application of Digital Television each side is also more and more, and various value-added services are sought by digital television system by operator, and in the middle of numerous business, television advertising is the most familiar Marketing Product and business model.Because digital TV network operator is fully recognized that, namely in city, huge digital cable customers group is not only the revenue source of cable operator, is also the God of all businessmans simultaneously.When the client who has client (advertiser) (consumer), just should be in conjunction with Digital Television new technology characteristic, ingenious utilization, transfer, arrange these these resources of money domination, thereby acquisition income, therefore throw in the advertisement of various types of businessmans by digital TV platform, being maximum increment pattern that operator uses, is also the important channel of making money.
Summary of the invention
The purpose of this invention is to provide a kind of method that realizes advertisement applications in Digital Television.
The technical solution used in the present invention is such: a kind of implementation method of advertisement applications in Digital Television comprises:
Step 1: server edit advertisement material file table, ad material navigation watch arrange adline parameter in the ad material navigation watch according to adline; If ad material has renewal, server also needs to give ad material Release parameter in described ad material updating form with new ad material version number;
Step 2: server encapsulation ad material file table, ad material navigation watch and ad material updating form, the ad material file table that will encapsulate again, ad material navigation watch and ad material updating form are packaged as the TS code stream, and the TS code stream is sent to user terminal;
Step 3: the set-top-box opening of user terminal receives the TS code stream, set-top box is search NIT table under dominant frequency point at first, and check whether ad material version number in the NIT table is different from set-top box existing ad material version number: if different, set-top box is stored in the memory of set-top box by the described ad material file table of dominant frequency point search, ad material navigation watch; If identical, set-top box is used already present ad material file table, ad material navigation watch in its memory;
Step 4: set-top box shows advertisement according to the information in ad material file table, ad material navigation watch.
Preferably, server blocks by broadcast the TS code stream is sent to user terminal.
Preferably, described adline comprises start advertisement, Banner and menu advertisement.
Preferably, also comprise in step 1: if adline is Banner, need associated channel ID parameter in the ad material navigation watch to be set to the channel ID of this advertisement association.
Preferably, the associated channel ID parameter in the ad material navigation watch comprises a plurality of channel IDs related with this advertisement.
In sum, owing to having adopted technique scheme, the invention has the beneficial effects as follows:
The present invention realizes that all kinds advertisement throws in terminal, the business model of its a kind of new advertisement putting for the radio and TV operator has created, and this input pattern is versatile and flexible, and is easy to operate succinct, improves radio and TV operator's operating efficiency.
Description of drawings
Examples of the present invention will be described by way of reference to the accompanying drawings, wherein:
Fig. 1 is this method flow chart.
Fig. 2 is the ad material file list data structure.
Fig. 3 is ad material navigation watch data structure.
Fig. 4 is the data structure of Map_discriptor field in ad material navigation watch data structure.
Fig. 5 is ad material updating form data structure.
Embodiment
Disclosed all features in this specification, or the step in disclosed all methods or process except mutually exclusive feature and/or step, all can make up by any way.
Disclosed arbitrary feature in this specification (comprising any accessory claim, summary and accompanying drawing) is unless special narration all can be replaced by other equivalences or the alternative features with similar purpose.That is, unless special narration, each feature is an example in a series of equivalences or similar characteristics.
Realize that in Digital Television method that advertisement uses is by front-end server editor, encapsulation ad data agreement in the present invention, and ad data is sent to the set-top box of user terminal with the form of TS code stream, through resolving, storing ad data, finally be presented on Digital Television after the set-top box receive data.
According to the PSI/SI standard, the table type that the advertisement of definition is relevant is as follows:
Resource_File_Table(RFT): the ad material file table is mainly used in storing all data of picture material file.
Resource_Location_Table(RLT): ad material navigation watch, the related information of description material ad material, advertisement display position, the channel ID that Banner is relevant.
Resource_Update_Descriptor(RUD): material upgrades descriptor, is used for describing the material lastest imformation.
The data structure format of above-mentioned three ad data tables sees Fig. 2,3,4,5 for details.
As Fig. 1, the present invention includes step:
Step 1: server edit advertisement material file table, ad material navigation watch, according to adline with the adline parameter in the ad material navigation watch, i.e. ad_name, the advertisement that is set to start shooting, Banner or menu advertisement; If adline is Banner, need the associated channel ID parameter in the ad material navigation watch, i.e. service_id is set to the channel ID of this advertisement association; If ad material has renewal, server also needs to give ad material Release parameter in described ad material updating form, i.e. Version with new ad material version number.
Server can be in the EPG system, or independent ripe various different adlines of Advertising Management System inediting, comprising need to define the size of advertisement in the RLT table, advertisement position information, the information that in RFT, advertisement Loads Image etc., the speed that sends, the life cycle of advertisement, scheduling etc.
Step 2: server encapsulation ad material file table, ad material navigation watch and ad material updating form, the ad material file table that will encapsulate again, ad material navigation watch and ad material updating form are packaged as the TS code stream, and the TS code stream is sent to user terminal.
Step 3: the set-top-box opening of user terminal receives the TS code stream, set-top box is search NIT table under dominant frequency point at first, and check whether ad material version number in the NIT table is different from set-top box existing ad material version number: if different, set-top box is stored in the memory of set-top box by the described ad material file table of dominant frequency point search, ad material navigation watch; If identical, set-top box is used already present ad material file table, ad material navigation watch in its memory.
Step 4: set-top box is resolved the ad material file table, and then search advertisements picture from database shows advertising pictures according to the information in the ad material navigation watch.
Concrete, server blocks by broadcast the TS code stream is sent to user terminal.
Associated channel ID parameter in the ad material navigation watch comprises a plurality of channel IDs related with this advertisement, and the channel ID quantity of Banner association does not have the upper limit in theory.
ad material Release parameter in the ad material updating form be generally be placed on the NIT table (NIT be the PSI/SI normalized definition be network information table, it is the network information of describing a whole network frequency, network identifier (Network_ID), the network title, (the line transmission system parameter comprises transmission system parameters: frequency, modulation system, the FEC outer code, symbol rate, the FEC ISN)), the ad material Release parameter that set-top-box opening detects under dominant frequency point in the NIT table judges whether advertisement needs to upgrade, upgrade if need, the dominant frequency point can get off all ad data search from the frequency of advertising message transmission, be stored in the memory of set-top box, then set-top box shows according to the purposes of each advertising pictures again, if the ad material Release parameter is identical with current advertisement version, show according to original advertising message so.In the method, all advertising message search are only carried out in start, do not reexamine the renewal of advertising message after start.
The present invention is not limited to aforesaid embodiment.The present invention expands to any new feature or any new combination that discloses in this manual, and the arbitrary new method that discloses or step or any new combination of process.
Claims (5)
1. a kind of implementation method of advertisement applications in Digital Television, is characterized in that, comprising:
Step 1: server edit advertisement material file table, ad material navigation watch arrange adline parameter in the ad material navigation watch according to adline; If ad material has renewal, server also needs to give ad material Release parameter in described ad material updating form with new ad material version number;
Step 2: server encapsulation ad material file table, ad material navigation watch and ad material updating form, the ad material file table that will encapsulate again, ad material navigation watch and ad material updating form are packaged as the TS code stream, and the TS code stream is sent to user terminal;
Step 3: the set-top-box opening of user terminal receives the TS code stream, set-top box is search NIT table under dominant frequency point at first, and check whether ad material version number in the NIT table is different from set-top box existing ad material version number: if different, set-top box is stored in the memory of set-top box by the described ad material file table of dominant frequency point search, ad material navigation watch; If identical, set-top box is used already present ad material file table, ad material navigation watch in its memory;
Step 4: set-top box shows advertisement according to the information in ad material file table, ad material navigation watch.
2. a kind of implementation method of advertisement applications according to claim 1 in Digital Television, is characterized in that, server blocks by broadcast the TS code stream is sent to user terminal.
3. a kind of implementation method of advertisement applications according to claim 1 in Digital Television, is characterized in that, described adline comprises start advertisement, Banner and menu advertisement.
4. a kind of implementation method of advertisement applications according to claim 3 in Digital Television, it is characterized in that, also comprise in step 1: if adline is Banner, need associated channel ID parameter in the ad material navigation watch to be set to the channel ID of this advertisement association.
5. a kind of implementation method of advertisement applications according to claim 4 in Digital Television, is characterized in that, the associated channel ID parameter in the ad material navigation watch comprises a plurality of channel IDs related with this advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011104257355A CN103167321A (en) | 2011-12-19 | 2011-12-19 | Implementation method of advertisement application in digital television |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011104257355A CN103167321A (en) | 2011-12-19 | 2011-12-19 | Implementation method of advertisement application in digital television |
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| CN103167321A true CN103167321A (en) | 2013-06-19 |
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| CN2011104257355A Pending CN103167321A (en) | 2011-12-19 | 2011-12-19 | Implementation method of advertisement application in digital television |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104159156A (en) * | 2014-09-03 | 2014-11-19 | 四川金网通电子科技有限公司 | Method for realizing set-top box program update through NIT (Network Information Table) version number |
| WO2020098116A1 (en) * | 2018-11-13 | 2020-05-22 | 西安诺瓦星云科技股份有限公司 | Program manufacturing method, device and system, and computer readable medium |
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| CN101521731A (en) * | 2009-04-07 | 2009-09-02 | 武汉东太信息产业有限公司 | Digital television advertisement system and realization method of FLASH technology in digital television advertisement system |
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| CN1984306A (en) * | 2006-06-06 | 2007-06-20 | 天栢宽带网络科技（上海）有限公司 | EPG advertisement system |
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| CN104159156A (en) * | 2014-09-03 | 2014-11-19 | 四川金网通电子科技有限公司 | Method for realizing set-top box program update through NIT (Network Information Table) version number |
| WO2020098116A1 (en) * | 2018-11-13 | 2020-05-22 | 西安诺瓦星云科技股份有限公司 | Program manufacturing method, device and system, and computer readable medium |
| US11659221B2 (en) | 2018-11-13 | 2023-05-23 | Xi'an Novastar Tech Co., Ltd. | Program production method, device, system and computer-readable medium |
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Application publication date: 20130619 |