CN102333239A - Interactive digital television advertisement display method - Google Patents
Interactive digital television advertisement display method Download PDFInfo
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- CN102333239A CN102333239A CN201110293485A CN201110293485A CN102333239A CN 102333239 A CN102333239 A CN 102333239A CN 201110293485 A CN201110293485 A CN 201110293485A CN 201110293485 A CN201110293485 A CN 201110293485A CN 102333239 A CN102333239 A CN 102333239A
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Abstract
The invention discloses an interactive digital television advertisement display method which aims to carry out statistics on a reception result through user operation without influencing the normal television program watching of users. The technical scheme adopted by the interactive digital television advertisement display method comprises the steps as follows: 1, a set top box is started, so that an advertisement display module in the set top box is initialized and checks for update; 2, the set top box checks for update and updates advertisement data in real time; and 3, advertisements are displayed on a digital television. Compared with the prior art, the invention adopts a small advertisement picture to link the specific description of the advertisement so as to solve the conflicts; the method can be used for carrying out statistics on the reception result through user operation; based on the advertisement function, the method satisfies the large-information-quantity delivery requirements of operators for advertisements and minimizes the interference with the watching of users, thereby forming a win-win situation; and by carrying out statistic analysis on click conditions of users, an improvement can be made conveniently to achieve a better advertisement effect.
Description
Technical field
The present invention relates to a kind of top box of digital machine field, relate in particular to a kind of display packing that receives the interactive digital TV advertisement that operator's front end system ad data uses.
Background technology
Present existing advertisement technology to the very flexible of the control of advertisement, in brief, if the picture of advertisement is bigger, has just influenced user's normal viewing TV programme; If adopt less advertisement picture, can not well pass on the particular content of advertisement so again, and scheme sector-meeting and be superimposed upon on the television image, also can't learn user's reception.
Summary of the invention
The display packing that the purpose of this invention is to provide a kind of interactive digital TV advertisement, the technical problem that solve are to avoid influencing user's normal viewing TV programme, through user's operation, and the statistics reception.
The present invention adopts following technical scheme: a kind of display packing of interactive digital TV advertisement may further comprise the steps: one, open STB, the advertisement display module initialization in the STB also detects and upgrades; Two, STB detects renewal in real time, and upgrades ad data; Three, advertisement is presented on the digital television.
Advertisement display module initialization in the STB of the present invention and detect to upgrade may further comprise the steps, and one, the advertisement display module initialization; Two, detection module selection start detection renewal is upgraded in the STB detection; Three, upgrade detection module and detect network information table; Three, the version of renewal detection module detection network information table needs to upgrade; Four, receiver module sends the request of data that receives material mapping table and material contents table; Five, receiver module receives material mapping table and material contents table, and material mapping table and material contents table are deposited in the ad data in the FLASH memory module; Six, television for play program.
STB of the present invention detects and upgrades the non-selected start detection of detection module renewal, then television for play program.
The version that renewal detection module of the present invention detects network information table does not need to upgrade, then the television for play program.
STB of the present invention detects renewal in real time, and the renewal ad data may further comprise the steps: one, the advertisement display module of STB is sent the request that receives ad data; Two, the advertisement filter module receives and the filtering advertisements data; Three, receiver module is waited for and is received ad data; Four, the ad data of receiving is analyzed according to protocol specification, said protocol specification is made up of the data format of the advertisement picture in the advertisement, literal and advertisement position information content and the correlating method between data, obtains ad content table section (NIT SECTION); Five, the advertisement module of STB judges that the version of network information table (NIT tables of data) upgrades; Six, the advertisement module of STB receives material mapping (CMT) table; Seven, the advertisement module of STB receives material content (CFT) table; Eight, the advertisement module of STB is upgraded ad data; Nine, return step 3.
The advertisement module of STB of the present invention judges that the version of network information table (NIT tables of data) does not upgrade; Then the advertisement module of STB is carried out CRC check to the FLASH data that are stored in the inner FLASH memory module of STB; Verification is wrong, then gets into step 6.
The advertisement module of STB of the present invention is carried out CRC check to the FLASH data, and verification is errorless, then returns step 3.
Advertisement of the present invention is presented on the digital television and may further comprise the steps, and one, the user watches channel program; Two, the advertisement module of STB detects the current channel program of watching has advertisement; Three, the advertisement module of STB is at the current channel program display ads picture of watching; Four, the advertisement module judges is clicked to get into and is checked concrete ad content; Five, the advertisement module of STB is closed the current audio frequency of watching channel program, the advertisement module ads lock place frequency of STB, and the advertisement module of STB shows the link advertisement display box; Six, the frequency of the advertisement of the advertisement module of STB locking link, the advertisement module of STB is sent the ad data request to the front end Advertisement Server of operator; Seven, the advertisement filter module receives the ad data request; The data of receiving are compared analysis according to protocol specification predetermined data structure is byte-by-byte with host-host protocol; Obtain the ad data of advertisement related content wherein, the ad data after obtaining is sent to advertisement display module; Eight, advertisement display module receives ad data, on television set, demonstrates concrete ad content.
User of the present invention does not get into and checks concrete ad content, and then the advertisement module of STB waits for that brief advertisement is overtime, and the stand-by period is 30 seconds, returns the current channel program of watching of user.
Of the present inventionly on television set, demonstrate concrete ad content, the user operates, and returns and currently watches channel program, is set at a back link advertisement, returns step 6 or is set at previous connection advertisement, returns step 6.
The present invention compared with prior art adopts small advertisement figure to link the specifically described mode of this advertisement, solves above-mentioned contradiction; Simultaneously can be through user's operation, the statistics reception is through this advertising function; Solving operation delivers between the interference that demand and Min. reduce the user is watched the large information capacity of advertisement and obtains doulbe-sides' victory; And can be convenient to improve, to reach better advertising results through statistical analysis to user click condition.
Description of drawings
Fig. 1 is a flow chart of the present invention.
Fig. 2 detects the flow chart that upgrades for the present invention starts shooting.
Fig. 3 detects the flow chart of renewal in real time for the present invention.
Fig. 4 is presented at the flow chart on the digital television for advertisement of the present invention.
Embodiment
Below in conjunction with embodiment technical scheme of the present invention is done further to specify.
As shown in Figure 1, the display packing of interactive digital TV advertisement of the present invention may further comprise the steps: one, open STB, the advertisement display module initialization in the STB also detects and upgrades; Two, STB detects renewal in real time, and upgrades ad data; Three, advertisement is presented on the digital television.
As shown in Figure 2, the advertisement display module initialization in the said STB and detect to upgrade may further comprise the steps, and one, the advertisement display module initialization; Two, STB detects the renewal detection module and whether selects start detection renewal, is then to get into step 3, otherwise gets into step 6; Three, upgrade detection module and detect network information table NIT tables of data; Three, whether the version of renewal detection module detection network information table NIT tables of data needs to upgrade, and is then to get into step 4, otherwise gets into step 6; Four, receiver module sends the request of data that receives material mapping CMT table and material content CFT table; Five, receiver module receives material mapping CMT table and material content CFT table, and material is shone upon the CMT table shows to deposit in the ad data in the FLASH memory module with material content CFT; Six, television for play program.
Said NIT tables of data is a network information table, is used to describe the situation of whole network, and this network information table comprises title and the operator's informaiton that comprises programme information, this network in frequency distribution and relevant parameter thereof, this network of network.
Said material mapping CMT table is used for material and the advertisement scene of declarative data stream and picture-text advertisement, the mapping relations between location advertising.
Said material content CFT shows, and is used to transmit each material content substance of advertisement.
As shown in Figure 3, said STB detects renewal in real time, and the renewal ad data may further comprise the steps: one, the advertisement display module of STB is sent the request that receives ad data; Two, the advertisement filter module receives and the filtering advertisements data; Three, receiver module is waited for and is received ad data; Four, the ad data of receiving is analyzed according to protocol specification, said protocol specification is made up of the data format of the advertisement picture in the advertisement, literal and advertisement position information content and the correlating method between data, obtains ad content table section NIT SECTION; Five, the advertisement module of STB judges whether the version of network information table NIT tables of data upgrades; Be then to get into step 6; Otherwise the advertisement module of STB is carried out the cyclic redundancy CRC check to the FLASH data that are stored in the inner FLASH memory module of STB; Whether verification is wrong, is then to get into step 6, otherwise returns step 3; Six, the advertisement module of STB receives material mapping CMT table; Seven, the advertisement module of STB receives material content CFT table; Eight, the advertisement module of STB is upgraded ad data; Nine, return step 3.
A said NIT table section NIT SECTION is that network information table may be decomposed into a plurality of segmentations and transmits in the actual transmissions process, and a segmentation is as a table section.
As shown in Figure 4, said advertisement is presented on the digital television and may further comprise the steps, and one, the user watches channel program; Whether two, the advertisement module of STB detects the current channel program of watching has advertisement, has then to get into next step, does not have and then returns step 1; Three, the advertisement module of STB is at the current channel program display ads picture of watching; Four, whether the advertisement module judges is clicked to get into and is checked concrete ad content, is then to get into step 5, otherwise the advertisement module of STB waits for that brief advertisement is overtime, and the stand-by period is 30 seconds, returns the current channel program of watching of user; Five, the advertisement module of STB is closed the current audio frequency of watching channel program; The advertisement module ads lock place frequency of STB; Said frequency is in digital television transmission system, and digital information is modulated onto above the different frequencies, and specific parameter is arranged; These specific frequencies are referred to as frequency, and the advertisement module of STB shows the link advertisement display box; Six, the frequency of the advertisement of the advertisement module of STB locking link, the advertisement module of STB is sent the ad data request to operator's front end Advertisement Server; Seven, the advertisement filter module receives the ad data request; With the data of receiving according to protocol specification predetermined data structure byte-by-byte compare to analyze with host-host protocol compare analysis; After obtaining the ad data of advertisement related content wherein, this ad data is sent to advertisement display module; Eight, advertisement display module receives ad data; On television set, demonstrate concrete ad content; Saidly on television set, demonstrate concrete ad content; The user operates and withdraws from the advertisement picture and return and currently watch channel program, be set at a back link advertisement or be set at previous connection advertisement, and returns step 6.
Claims (10)
1. the display packing of an interactive digital TV advertisement may further comprise the steps: one, open STB, advertisement display module initialization in the STB and detection renewal; Two, STB detects renewal in real time, and upgrades ad data; Three, advertisement is presented on the digital television.
2. the display packing of interactive digital TV advertisement according to claim 1 is characterized in that: the advertisement display module initialization in the said STB and detect to upgrade may further comprise the steps, and one, the advertisement display module initialization; Two, detection module selection start detection renewal is upgraded in the STB detection; Three, upgrade detection module and detect network information table (NIT tables of data); Three, the version of renewal detection module detection network information table (NIT tables of data) needs to upgrade; Four, receiver module sends the request of data that receives material mapping (CMT) table and material content (CFT) table; Five, receiver module receives material mapping (CMT) table and material content (CFT) table, and material mapping (CMT) table and material content (CFT) table are deposited in the ad data in the FLASH memory module; Six, television for play program.
3. the display packing of interactive digital TV advertisement according to claim 2 is characterized in that: said STB detects and upgrades the non-selected start detection of detection module renewal, then television for play program.
4. the display packing of interactive digital TV advertisement according to claim 3 is characterized in that: the version that said renewal detection module detects network information table (NIT tables of data) does not need to upgrade, then the television for play program.
5. the display packing of interactive digital TV advertisement according to claim 4; It is characterized in that: said STB detects renewal in real time, and the renewal ad data may further comprise the steps: one, the advertisement display module of STB is sent the request that receives ad data; Two, the advertisement filter module receives and the filtering advertisements data; Three, receiver module is waited for and is received ad data; Four, the ad data of receiving is analyzed according to protocol specification, said protocol specification is made up of the data format of the advertisement picture in the advertisement, literal and advertisement position information content and the correlating method between data, obtains ad content table section (NIT SECTION); Five, the advertisement module of STB judges that the version of network information table (NIT tables of data) upgrades; Six, the advertisement module of STB receives material mapping (CMT) table; Seven, the advertisement module of STB receives material content (CFT) table; Eight, the advertisement module of STB is upgraded ad data; Nine, return step 3.
6. the display packing of interactive digital TV advertisement according to claim 5; It is characterized in that: the advertisement module of said STB judges that the version of network information table (NIT tables of data) does not upgrade; Then the advertisement module of STB is carried out CRC check to the FLASH data that are stored in the inner FLASH memory module of STB; Verification is wrong, then gets into step 6.
7. the display packing of interactive digital TV advertisement according to claim 6 is characterized in that: the advertisement module of said STB is carried out CRC check to the FLASH data, and verification is errorless, then returns step 3.
8. the display packing of interactive digital TV advertisement according to claim 7 is characterized in that: said advertisement is presented on the digital television and may further comprise the steps, and one, the user watches channel program; Two, the advertisement module of STB detects the current channel program of watching has advertisement; Three, the advertisement module of STB is at the current channel program display ads picture of watching; Four, the advertisement module judges is clicked to get into and is checked concrete ad content; Five, the advertisement module of STB is closed the current audio frequency of watching channel program, the advertisement module ads lock place frequency of STB, and the advertisement module of STB shows the link advertisement display box; Six, the frequency of the advertisement of the advertisement module of STB locking link, the advertisement module of STB is sent the ad data request to the front end Advertisement Server of operator; Seven, the advertisement filter module receives the ad data request; The data of receiving are compared analysis according to protocol specification predetermined data structure is byte-by-byte with host-host protocol; Obtain the ad data of advertisement related content wherein, the ad data after obtaining is sent to advertisement display module; Eight, advertisement display module receives ad data, on television set, demonstrates concrete ad content.
9. the display packing of interactive digital TV advertisement according to claim 8; It is characterized in that: said user does not get into and checks concrete ad content; Then the advertisement module of STB waits for that brief advertisement is overtime, and the stand-by period is 30 seconds, returns the current channel program of watching of user.
10. the display packing of interactive digital TV advertisement according to claim 9; It is characterized in that: saidly on television set, demonstrate concrete ad content, the user operates and withdraws from the advertisement picture and return and currently watch channel program, be set at a back link advertisement or be set at previous connection advertisement and return step 6.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110293485.4A CN102333239B (en) | 2011-09-30 | 2011-09-30 | The display packing of interactive digital television advertisement |
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| CN201110293485.4A CN102333239B (en) | 2011-09-30 | 2011-09-30 | The display packing of interactive digital television advertisement |
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| CN103297841A (en) * | 2012-03-02 | 2013-09-11 | 北京四达时代软件技术股份有限公司 | Advertisement-displaying method and device of digital set-top box |
| CN103618970A (en) * | 2013-11-05 | 2014-03-05 | 深圳市同洲电子股份有限公司 | Program playing method |
| CN103650525A (en) * | 2012-06-19 | 2014-03-19 | 索尼公司 | Extensions to trigger parameters table for interactive television |
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| CN102333239B (en) | 2016-08-03 |
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Effective date of registration: 20170613 Address after: 518000 Konka R & D building, Nanshan District science and Technology Park, Shenzhen, Guangdong Patentee after: SHENZHEN KONKA INFORMATION NETWORK Co.,Ltd. Address before: 518053 Nanshan District overseas Chinese town, Shenzhen, Guangdong Patentee before: KONKA GROUP Co.,Ltd. |
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Granted publication date: 20160803 Termination date: 20210930 |