CN109299447B - Advertisement editing method, terminal and computer readable storage medium - Google Patents
Advertisement editing method, terminal and computer readable storage medium Download PDFInfo
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- CN109299447B CN109299447B CN201811059881.9A CN201811059881A CN109299447B CN 109299447 B CN109299447 B CN 109299447B CN 201811059881 A CN201811059881 A CN 201811059881A CN 109299447 B CN109299447 B CN 109299447B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F40/00—Handling natural language data
- G06F40/10—Text processing
- G06F40/166—Editing, e.g. inserting or deleting
- G06F40/186—Templates
Abstract
The invention discloses an advertisement editing method, a terminal and a computer readable storage medium, wherein the method comprises the following steps: when an advertisement editing request is monitored, a first terminal sends the advertisement editing request to a server, and the server returns a stored advertisement data structure edited based on a second terminal to the first terminal according to the advertisement editing request; receiving an advertisement data structure returned by the server based on the advertisement editing request, analyzing the advertisement data structure, and displaying analyzed advertisement data in an advertisement editor; when the advertisement program generation instruction is monitored, the advertisement data is converted into a predefined advertisement data structure and then is sent to the server, and the server generates an advertisement program file according to the advertisement data structure. The invention can realize the advertisement editing intercommunication of the mobile terminal and the PC terminal, and improve the convenience of advertisement editing.
Description
Technical Field
The present invention relates to the technical field of intelligent display terminals, and in particular, to an advertisement editing method, a terminal, and a computer readable storage medium.
Background
With the rapid development of intelligent display terminals, more and more advertisements are played through various intelligent terminals, such as intelligent televisions (business customization machines), advertisement machines (screens), digital large screens and the like, and better propaganda effects can be achieved through pushing and playing advertisements in a large area.
At present, a user can edit advertisements through a mobile terminal or a PC terminal, mainly through the mobile terminal or the PC terminal, a webpage file of an advertisement program is generated, and due to different hardware performances of the mobile terminal and the PC terminal, a complex advertisement program is edited through the PC terminal, and a simple advertisement program is edited through the mobile terminal. However, the current advertisement editing mode cannot realize the intercommunication between the mobile terminal and the PC terminal, the mobile terminal cannot edit complex advertisement programs, and the convenience of advertisement editing is poor.
Therefore, how to implement advertisement editing intercommunication between a mobile terminal and a PC terminal and improve convenience of advertisement editing is a problem to be solved urgently at present.
Disclosure of Invention
The invention mainly aims to provide an advertisement editing method, a terminal and a computer readable storage medium, which aim to realize advertisement editing intercommunication of a mobile terminal and a PC terminal and improve advertisement editing convenience.
In order to achieve the above object, the present invention provides an advertisement editing method comprising the steps of:
when an advertisement editing request is monitored, a first terminal sends the advertisement editing request to a server, and the server returns a stored advertisement data structure edited based on a second terminal to the first terminal according to the advertisement editing request, wherein the first terminal is a mobile terminal, the second terminal is a PC terminal, or the first terminal is a PC terminal, and the second terminal is a mobile terminal;
receiving an advertisement data structure returned by the server based on the advertisement editing request, analyzing the advertisement data structure, and displaying analyzed advertisement data in an advertisement editor;
when the advertisement program generation instruction is monitored, the advertisement data is converted into a predefined advertisement data structure and then is sent to the server, and the server generates an advertisement program file according to the advertisement data structure.
Optionally, before the step of sending the advertisement editing request to the server by the first terminal when the advertisement editing request is monitored, the method further includes:
the second terminal receives advertisement data through the advertisement editor and converts the advertisement data into a predefined advertisement data structure when an advertisement data storage instruction is monitored;
and marking the advertisement data structure with a preset mark, acquiring user account information, and sending the user account information and the advertisement data structure carrying the preset mark to a server, wherein the server is used for storing the advertisement data structure in an associated mode.
Optionally, the step of returning, by the server, the stored advertisement data structure edited based on the second terminal to the first terminal according to the advertisement editing request includes:
the server reads user account information from the advertisement editing request and judges whether an advertisement data structure which is associated with the user account information and carries a preset mark exists in a database;
if the advertisement data structure with the preset mark, which is associated with the user account information, exists in the database, the advertisement data structure with the preset mark, which is associated with the user account information, is returned to the mobile terminal.
Optionally, the step of converting the advertisement data into a predefined advertisement data structure comprises:
generating a predefined path object and a predefined group object, and acquiring a resource file and program scene data from the advertisement data;
and storing the resource file into the path object, and storing the program scene data into the array object to obtain an advertisement data structure.
Optionally, the step of generating, by the server, an advertising program file from the advertising data structure includes:
reading, by the server, path objects and tuple objects from the advertisement data structure;
reading a resource file from the path object and reading program scene data from the array object;
and generating an advertisement program file according to the resource file and the program scene data.
Optionally, the step of parsing the advertisement data structure and displaying the parsed advertisement data in the advertisement editor further includes:
receiving the editing operation of a user on the advertisement data through the advertisement editor, and editing the advertisement data according to a control instruction corresponding to the editing operation;
when the advertisement program preview instruction is monitored, generating an advertisement program file according to the edited advertisement data, and playing the advertisement program file.
Optionally, after the step of editing the advertisement data according to the instruction corresponding to the editing operation, the method further includes:
receiving an advertisement program template selected by a user through the advertisement editor;
and filling the edited advertisement data into the advertisement program template to generate an advertisement program file, and playing the advertisement program file.
Optionally, after the step of filling the edited advertisement data into the advertisement program template to obtain an advertisement program file and playing the advertisement program file, the method further includes:
when the advertisement program generation instruction is monitored, judging whether the selected advertisement program template is a paid advertisement program template or not;
if the selected advertisement program template is a paid advertisement program template, displaying a paid page, and converting edited advertisement data into a predefined advertisement data structure when payment is completed;
and sending the advertisement data structure and the label code of the advertisement program template to the server, and generating an advertisement program file by the server according to the advertisement data structure and the advertisement program template corresponding to the label code.
In addition, to achieve the above object, the present invention also provides an advertisement editing terminal, including: the advertisement editing system comprises a memory, a processor and an advertisement editing program stored on the memory and capable of running on the processor, wherein the advertisement editing program realizes the steps of the advertisement editing method when being executed by the processor.
The present invention also provides a computer-readable storage medium having stored thereon an advertisement editing program which, when executed by a processor, implements the steps of the advertisement editing method as described above.
The invention provides an advertisement editing method, a terminal and a computer readable storage medium, wherein the mobile terminal sends an advertisement editing request to a server, a server acquires the advertisement data structure which is uploaded to the server based on the editing of a PC terminal by a user before the acquisition of the advertisement editing request, and returns the advertisement data structure to the mobile terminal, the mobile terminal analyzes the returned advertisement data structure and displays the analyzed advertisement data in an advertisement editor so as to edit the advertisement data again by the user, when the uploading instruction of the advertisement data is monitored, the mobile terminal converts the advertisement data into a predefined advertisement data structure and then sends the predefined advertisement data structure to the server, and the server generates advertisement program files according to the advertisement data structure.
Drawings
FIG. 1 is a schematic diagram of a terminal structure of a hardware operating environment according to an embodiment of the present invention;
FIG. 2 is a flowchart of a first embodiment of an advertisement editing method according to the present invention;
FIG. 3 is a flowchart illustrating a second embodiment of the advertisement editing method according to the present invention.
The achievement of the objects, functional features and advantages of the present invention will be further described with reference to the accompanying drawings, in conjunction with the embodiments.
Detailed Description
It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
As shown in fig. 1, fig. 1 is a schematic diagram of a terminal structure of a hardware running environment according to an embodiment of the present invention.
The terminal of the embodiment of the invention can be a PC (personal computer) and a television terminal, and also can be mobile terminal equipment with a display function, such as a smart phone, a tablet personal computer, a portable computer and the like.
As shown in fig. 1, the terminal may include: a processor 1001, such as a CPU, a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. Wherein the communication bus 1002 is used to enable connected communication between these components. The user interface 1003 may include a Display, an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a stable memory (non-volatile memory), such as a disk memory. The memory 1005 may also optionally be a storage device separate from the processor 1001 described above.
It will be appreciated by those skilled in the art that the terminal structure shown in fig. 1 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.
As shown in fig. 1, an operating system, a network communication module, a user interface module, and an advertisement editing program may be included in the memory 1005, which is a type of computer storage medium.
In the terminal shown in fig. 1, the network interface 1004 is mainly used for connecting to a background server and performing data communication with the background server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be configured to call an advertisement editing program stored in the memory 1005 and perform the steps of:
when an advertisement editing request is monitored, a first terminal sends the advertisement editing request to a server, and the server returns a stored advertisement data structure edited based on a second terminal to the first terminal according to the advertisement editing request, wherein the first terminal is a mobile terminal, the second terminal is a PC terminal, or the first terminal is a PC terminal, and the second terminal is a mobile terminal;
receiving an advertisement data structure returned by the server based on the advertisement editing request, analyzing the advertisement data structure, and displaying analyzed advertisement data in an advertisement editor;
when the advertisement program generation instruction is monitored, the advertisement data is converted into a predefined advertisement data structure and then is sent to the server, and the server generates an advertisement program file according to the advertisement data structure.
Further, the processor 1001 may call an advertisement editing program stored in the memory 1005, and further perform the steps of:
the second terminal receives advertisement data through the advertisement editor and converts the advertisement data into a predefined advertisement data structure when an advertisement data storage instruction is monitored;
and marking the advertisement data structure with a preset mark, acquiring user account information, and sending the user account information and the advertisement data structure carrying the preset mark to a server, wherein the server is used for storing the advertisement data structure in an associated mode.
Further, the processor 1001 may call an advertisement editing program stored in the memory 1005, and further perform the steps of:
the server reads user account information from the advertisement editing request and judges whether an advertisement data structure which is associated with the user account information and carries a preset mark exists in a database;
if the advertisement data structure with the preset mark, which is associated with the user account information, exists in the database, the advertisement data structure with the preset mark, which is associated with the user account information, is returned to the mobile terminal.
Further, the processor 1001 may call an advertisement editing program stored in the memory 1005, and further perform the steps of:
generating a predefined path object and a predefined group object, and acquiring a resource file and program scene data from the advertisement data;
and storing the resource file into the path object, and storing the program scene data into the array object to obtain an advertisement data structure.
Further, the processor 1001 may call an advertisement editing program stored in the memory 1005, and further perform the steps of:
reading, by the server, path objects and tuple objects from the advertisement data structure;
reading a resource file from the path object and reading program scene data from the array object;
and generating an advertisement program file according to the resource file and the program scene data.
Further, the processor 1001 may call an advertisement editing program stored in the memory 1005, and further perform the steps of:
receiving the editing operation of a user on the advertisement data through the advertisement editor, and editing the advertisement data according to a control instruction corresponding to the editing operation;
when the advertisement program preview instruction is monitored, generating an advertisement program file according to the edited advertisement data, and playing the advertisement program file.
Further, the processor 1001 may call an advertisement editing program stored in the memory 1005, and further perform the steps of:
receiving an advertisement program template selected by a user through the advertisement editor;
and filling the edited advertisement data into the advertisement program template to generate an advertisement program file, and playing the advertisement program file.
Further, the processor 1001 may call an advertisement editing program stored in the memory 1005, and further perform the steps of:
when the advertisement program generation instruction is monitored, judging whether the selected advertisement program template is a paid advertisement program template or not;
if the selected advertisement program template is a paid advertisement program template, displaying a paid page, and converting edited advertisement data into a predefined advertisement data structure when payment is completed;
and sending the advertisement data structure and the label code of the advertisement program template to the server, and generating an advertisement program file by the server according to the advertisement data structure and the advertisement program template corresponding to the label code.
The embodiment of the advertisement editing terminal of the present invention is substantially the same as each embodiment of the advertisement editing method described below, and will not be described herein.
The invention provides an advertisement editing method.
Referring to fig. 2, fig. 2 is a flowchart illustrating a first embodiment of an advertisement editing method according to the present invention.
In this embodiment, the advertisement editing method includes:
step S101, when an advertisement editing request is monitored, the first terminal sends the advertisement editing request to a server, and the server returns a stored advertisement data structure edited based on the second terminal to the first terminal according to the advertisement editing request;
in this embodiment, the first terminal includes, but is not limited to, a mobile terminal and a PC terminal, and the second terminal includes, but is not limited to, a mobile terminal and a PC terminal, where only one of the two terminals is the mobile terminal and the other terminal is the PC terminal, which is an example of the present invention, and of course, the present invention is also applicable to a case where both the first terminal and the second terminal are the mobile terminal or the PC terminal. In the case where one of the first terminal and the second terminal is a mobile terminal and the other terminal is a PC terminal, the second terminal is a PC terminal when the first terminal is a mobile terminal, whereas the second terminal is a mobile terminal when the first terminal is a PC terminal, which is not particularly limited in this embodiment. The following description will take a first terminal as a mobile terminal and a second terminal as a PC terminal as an example.
In order to realize the advertisement editing function, the mobile terminal and the PC terminal are required to be provided with advertisement editors, the advertisement editors arranged in the mobile terminal are realized through Android or IOS native controls, and the advertisement editors in the PC terminal are realized through vue. The user can edit the advertisement by the mobile terminal or the PC terminal provided with the advertisement editor. The user triggers a user login instruction through an advertisement editor in the mobile terminal, at the moment, the mobile terminal displays a user login page, receives a user name and a login password input by the user through the user login page, then sends the user name and the login password to a server, the server verifies the user name and the login password, when verification passes, component configuration data required by loading the advertisement editor is returned to the mobile terminal, the mobile terminal loads the advertisement editor according to the component configuration data, each component is displayed in the advertisement editor, and the user can edit advertisements through each component. The advertisement editor is provided with an advertisement draft box, the advertisement draft box stores unedited advertisements, and the server stores related advertisement data structures.
The method comprises the steps that a user edits advertisements through a PC terminal, namely, the user performs operations in an advertisement editor of the PC terminal, including adding and deleting modification operations of resource files and adding and deleting modification operations of program scene data, the PC terminal receives advertisement data input by the user through the advertisement editor, including but not limited to the resource files and the program scene data, stores the advertisement data into an advertisement draft box when an advertisement data storage instruction triggered by the user is monitored, converts the advertisement data into a predefined advertisement data structure, marks the advertisement data structure in a preset mode, obtains user account information, sends the user account information and the advertisement data structure with the preset mark to a server, and the server associates and stores the advertisement data structure with the preset mark with the user account information, namely, after association is completed, stores the advertisement data structure with the preset mark to a database. The resource file includes, but is not limited to, pictures, videos, words, music and streaming media, and the program scene data includes, but is not limited to, a resource file type, CSS (Cascading Style Sheets) style, animation effect and play time.
When a re-editing instruction triggered by a user is monitored, the mobile terminal acquires user identity information, generates an advertisement editing request carrying the user identity information, then sends the advertisement editing request to a server, and the server returns a stored advertisement data structure edited based on a second terminal (PC terminal) to the first terminal according to the advertisement editing request.
Specifically, the server reads the user account information from the advertisement editing request, judges whether an advertisement data structure with a preset mark associated with the user account information exists in the database, returns the advertisement data structure with the preset mark associated with the user account information to the mobile terminal if the advertisement data structure with the preset mark associated with the user account information exists in the database, and returns prompt information if the advertisement data structure with the preset mark associated with the user account information does not exist in the database.
In specific implementation, if the advertisement data structure associated with the user account information and carrying the preset mark does not exist in the database, an advertisement data acquisition instruction is sent to the PC terminal logged in the same user account, when the PC terminal logged in the same user account receives the data acquisition instruction, an advertisement data uploading authentication frame is displayed, when the user confirms to upload the advertisement data, the advertisement data in the advertisement draft box is uploaded to the server in a predefined data structure according to the advertisement data acquisition instruction, and the server forwards the advertisement data structure to the mobile terminal.
Step S102, receiving an advertisement data structure returned by the server based on the advertisement editing request, analyzing the advertisement data structure, and displaying the analyzed advertisement data in an advertisement editor;
in this embodiment, the mobile terminal receives the advertisement data structure returned by the server based on the advertisement editing request, analyzes the advertisement data structure, that is, reads the path object and the array object from the advertisement data structure, reads the resource file from the path object, reads the program scene data from the array object, obtains the advertisement data such as the resource file and the program scene data, and displays the analyzed advertisement data in the advertisement editor. The user may edit the advertisement data again to obtain updated advertisement data.
Step S103, when the advertisement program generation instruction is monitored, the advertisement data is converted into a predefined advertisement data structure and then is sent to a server, and the server generates an advertisement program file according to the advertisement data structure.
In this embodiment, an advertisement program generation control is set in an advertisement editor of the mobile terminal, when a user touches the advertisement program generation control, the mobile terminal triggers an advertisement program generation instruction, and when the advertisement program generation instruction is monitored, the mobile terminal converts advertisement data into a predefined advertisement data structure and sends the advertisement data structure to a server, and the server generates a corresponding advertisement program file according to the advertisement data structure. It should be noted that, the user may edit the advertisement data edited by the PC terminal before being edited again by the mobile terminal, or edit the advertisement data edited by the mobile terminal before being edited again by the PC terminal.
The specific conversion mode of the advertisement data structure generates a predefined path object and a predefined array object, namely a path object and an Arr object, acquires a resource file and program scene data from advertisement data, stores the resource file into the path object, and stores the program scene data into the array object, so that the predefined advertisement data structure is obtained.
The specific generation mode of the advertisement program file is that the server reads the path object and the array object from the advertisement data structure, reads the resource file from the path object, reads the scene data from the array object, and then generates the corresponding advertisement program file according to the resource file and the program scene data, namely, the basis.
Further, when the server receives an instruction for issuing the advertisement program file, the advertisement program file is packaged into a folder and sent to an intelligent television (business customization machine), an advertisement machine (screen), a digital large screen and the like.
In this embodiment, the mobile terminal sends the advertisement editing request to the server, the server obtains the advertisement data structure which is uploaded to the server based on the PC terminal after editing before the user edits according to the advertisement editing request, and returns the advertisement data structure to the mobile terminal, the mobile terminal analyzes the returned advertisement data structure, and displays the analyzed advertisement data in the advertisement editor, so that the user edits the advertisement data again, when the uploading instruction of the advertisement data is monitored, the mobile terminal converts the advertisement data into the predefined advertisement data structure and then sends the predefined advertisement data structure to the server, the server generates the advertisement program file according to the advertisement data structure, and since the mobile terminal and the PC terminal only upload the advertisement data structure to the server, the advertisement program file is not generated, the server stores the advertisement data structure and the advertisement program file which is generated according to the original advertisement data structure, so that the advertisement data edited by the mobile terminal and the PC terminal can be communicated, and the user can edit the advertisement data edited by other terminals before the mobile terminal or the PC terminal, thereby realizing the advertisement editing intercommunication of the mobile terminal and the PC terminal, and improving the convenience of the editing.
Further, referring to fig. 3, based on the above-mentioned first embodiment, a second embodiment of the advertisement editing method of the present invention is proposed, which is different from the previous embodiment in that, after the step S103, the advertisement editing method further includes:
step S104, receiving the editing operation of the user on the advertisement data through the advertisement editor, and editing the advertisement data according to the control instruction corresponding to the editing operation;
in this embodiment, the mobile terminal receives an editing operation of the user on the advertisement data through the advertisement editor, and edits the advertisement data according to a control instruction corresponding to the editing operation, where the editing operation includes, but is not limited to, an adding and deleting operation of a resource file, an adding and deleting operation of program scene data, and an adding and deleting operation of an advertisement program template.
Step S105, when the advertisement program preview instruction is monitored, generating an advertisement program file according to the edited advertisement data, and playing the advertisement program file.
In this embodiment, a program preview control is set in the advertisement editor, when a user touches or clicks the program preview control, an advertisement program preview instruction is triggered, and when the advertisement program preview instruction is monitored, the mobile terminal generates an advertisement program file according to the edited advertisement data, that is, generates an advertisement program file according to the resource file and the program scene data in the advertisement data, and plays the advertisement program file.
In this embodiment, the invention can edit the advertisement data edited by the PC terminal through the mobile terminal again, and preview the advertisement program file generated according to the edited advertisement data after editing, thereby further improving the convenience of advertisement editing.
Further, based on the above second embodiment, a third embodiment of the advertisement editing method of the present invention is proposed, which is different from the previous embodiment in that, after the step S104, the advertisement editing method further includes:
step a, receiving an advertisement program template selected by a user through an advertisement editor;
and b, filling the edited advertisement data into an advertisement program template to generate an advertisement program file, and playing the advertisement program file.
In this embodiment, the mobile terminal receives an advertisement program template selected by a user through an advertisement editor, where a server stores a plurality of advertisement program templates, including a free advertisement program template and a paid advertisement program template; and filling the edited advertisement data into the selected advertisement program template to generate an advertisement program file, and playing the advertisement program file.
Further, when an advertisement program generation instruction is monitored, judging whether the selected advertisement program template is a paid advertisement program template, if the selected advertisement program template is the paid advertisement program template, displaying a paid page, converting edited advertisement data into a predefined advertisement data structure when payment is completed, then sending the advertisement data structure and a tag code of the advertisement program template to a server, and generating an advertisement program file by the server according to the advertisement data structure and the advertisement program template corresponding to the tag code; if the selected advertisement program template is a free advertisement program template, converting the edited advertisement data into a predefined advertisement data structure, transmitting the advertisement data structure and a tag code of the advertisement program template to a server, and generating an advertisement program file by the server according to the advertisement data structure and the advertisement program template corresponding to the tag code.
In the embodiment, the advertisement program template is provided, so that a user can conveniently and fast advertise, and the advertisement program generated after the advertisement program template is used can be previewed, so that the convenience of advertisement editing is further improved.
In addition, an embodiment of the present invention also proposes a computer-readable storage medium having stored thereon an advertisement editing program that when executed by a processor implements the steps of:
when an advertisement editing request is monitored, a first terminal sends the advertisement editing request to a server, and the server returns a stored advertisement data structure edited based on a second terminal to the first terminal according to the advertisement editing request, wherein the first terminal is a mobile terminal, the second terminal is a PC terminal, or the first terminal is a PC terminal, and the second terminal is a mobile terminal;
receiving an advertisement data structure returned by the server based on the advertisement editing request, analyzing the advertisement data structure, and displaying analyzed advertisement data in an advertisement editor;
when the advertisement program generation instruction is monitored, the advertisement data is converted into a predefined advertisement data structure and then is sent to the server, and the server generates an advertisement program file according to the advertisement data structure.
Further, the advertisement editing program when executed by the processor further implements the steps of:
the second terminal receives advertisement data through the advertisement editor and converts the advertisement data into a predefined advertisement data structure when an advertisement data storage instruction is monitored;
and marking the advertisement data structure with a preset mark, acquiring user account information, and sending the user account information and the advertisement data structure carrying the preset mark to a server, wherein the server is used for storing the advertisement data structure in an associated mode.
Further, the advertisement editing program when executed by the processor further implements the steps of:
the server reads user account information from the advertisement editing request and judges whether an advertisement data structure which is associated with the user account information and carries a preset mark exists in a database;
if the advertisement data structure with the preset mark, which is associated with the user account information, exists in the database, the advertisement data structure with the preset mark, which is associated with the user account information, is returned to the mobile terminal.
Further, the advertisement editing program when executed by the processor further implements the steps of:
generating a predefined path object and a predefined group object, and acquiring a resource file and program scene data from the advertisement data;
and storing the resource file into the path object, and storing the program scene data into the array object to obtain an advertisement data structure.
Further, the advertisement editing program when executed by the processor further implements the steps of:
reading, by the server, path objects and tuple objects from the advertisement data structure;
reading a resource file from the path object and reading program scene data from the array object;
and generating an advertisement program file according to the resource file and the program scene data.
Further, the advertisement editing program when executed by the processor further implements the steps of:
receiving the editing operation of a user on the advertisement data through the advertisement editor, and editing the advertisement data according to a control instruction corresponding to the editing operation;
when the advertisement program preview instruction is monitored, generating an advertisement program file according to the edited advertisement data, and playing the advertisement program file.
Further, the advertisement editing program when executed by the processor further implements the steps of:
receiving an advertisement program template selected by a user through the advertisement editor;
and filling the edited advertisement data into the advertisement program template to generate an advertisement program file, and playing the advertisement program file.
Further, the advertisement editing program when executed by the processor further implements the steps of:
when the advertisement program generation instruction is monitored, judging whether the selected advertisement program template is a paid advertisement program template or not;
if the selected advertisement program template is a paid advertisement program template, displaying a paid page, and converting edited advertisement data into a predefined advertisement data structure when payment is completed;
and sending the advertisement data structure and the label code of the advertisement program template to the server, and generating an advertisement program file by the server according to the advertisement data structure and the advertisement program template corresponding to the label code.
Embodiments of the computer readable storage medium of the present invention are substantially the same as the embodiments of the advertisement editing method described above, and will not be described herein.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) as described above, comprising instructions for causing a terminal device (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the method according to the embodiments of the present invention.
The foregoing description is only of the preferred embodiments of the present invention, and is not intended to limit the scope of the invention, but rather is intended to cover any equivalents of the structures or equivalent processes disclosed herein or in the alternative, which may be employed directly or indirectly in other related arts.
Claims (10)
1. An advertisement editing method, characterized in that the advertisement editing method comprises the following steps:
when an advertisement editing request is monitored, a first terminal sends the advertisement editing request to a server, and the server returns a stored advertisement data structure edited based on a second terminal to the first terminal according to the advertisement editing request, wherein the first terminal is a mobile terminal, the second terminal is a PC terminal, or the first terminal is a PC terminal, and the second terminal is a mobile terminal;
receiving an advertisement data structure returned by the server based on the advertisement editing request, analyzing the advertisement data structure, and displaying analyzed advertisement data in an advertisement editor;
when an advertisement program generation instruction is monitored, converting the advertisement data into a predefined advertisement data structure, and then sending the predefined advertisement data structure to the server, wherein the server generates an advertisement program file according to the advertisement data structure;
when a re-editing instruction triggered by a user is monitored, user identity information is obtained, an advertisement editing request carrying the user identity information is generated, the advertisement editing request is sent to a server, and the server returns a stored advertisement data structure edited based on the second terminal to the first terminal according to the advertisement editing request.
2. The advertisement editing method as set forth in claim 1, wherein the step of the first terminal transmitting the advertisement editing request to the server when the advertisement editing request is monitored, further comprises:
the second terminal receives advertisement data through the advertisement editor and converts the advertisement data into a predefined advertisement data structure when an advertisement data storage instruction is monitored;
and marking the advertisement data structure with a preset mark, acquiring user account information, and sending the user account information and the advertisement data structure carrying the preset mark to a server, wherein the server is used for storing the advertisement data structure in an associated mode.
3. The advertisement editing method of claim 2, wherein the step of returning, by the server, the stored advertisement data structure edited based on the second terminal to the first terminal in accordance with the advertisement editing request comprises:
the server reads user account information from the advertisement editing request and judges whether an advertisement data structure which is associated with the user account information and carries a preset mark exists in a database;
if the advertisement data structure with the preset mark, which is associated with the user account information, exists in the database, the advertisement data structure with the preset mark, which is associated with the user account information, is returned to the mobile terminal.
4. The advertisement editing method of claim 1, wherein the step of converting the advertisement data into a predefined advertisement data structure comprises:
generating a predefined path object and a predefined group object, and acquiring a resource file and program scene data from the advertisement data;
and storing the resource file into the path object, and storing the program scene data into the array object to obtain an advertisement data structure.
5. The advertisement editing method as set forth in claim 4, wherein the step of generating, by the server, an advertisement program file from the advertisement data structure includes:
reading, by the server, path objects and tuple objects from the advertisement data structure;
reading a resource file from the path object and reading program scene data from the array object;
and generating an advertisement program file according to the resource file and the program scene data.
6. The advertisement editing method according to any one of claims 1 to 5, wherein the advertisement data structure is parsed, and after the step of displaying the parsed advertisement data in the advertisement editor, further comprising:
receiving the editing operation of a user on the advertisement data through the advertisement editor, and editing the advertisement data according to a control instruction corresponding to the editing operation;
when the advertisement program preview instruction is monitored, generating an advertisement program file according to the edited advertisement data, and playing the advertisement program file.
7. The advertisement editing method as set forth in claim 6, further comprising, after the step of editing the advertisement data in accordance with the instruction corresponding to the editing operation:
receiving an advertisement program template selected by a user through the advertisement editor;
and filling the edited advertisement data into the advertisement program template to generate an advertisement program file, and playing the advertisement program file.
8. The advertisement editing method as set forth in claim 7, wherein after the step of filling the edited advertisement data into the advertisement program template to acquire an advertisement program file and playing the advertisement program file, further comprising:
when the advertisement program generation instruction is monitored, judging whether the selected advertisement program template is a paid advertisement program template or not;
if the selected advertisement program template is a paid advertisement program template, displaying a paid page, and converting edited advertisement data into a predefined advertisement data structure when payment is completed;
and sending the advertisement data structure and the label code of the advertisement program template to the server, and generating an advertisement program file by the server according to the advertisement data structure and the advertisement program template corresponding to the label code.
9. An advertisement editing terminal, characterized in that the advertisement editing terminal comprises: a memory, a processor and an advertisement editing program stored on the memory and executable on the processor, which when executed by the processor implements the steps of the advertisement editing method of any of claims 1 to 8.
10. A computer-readable storage medium, on which an advertisement editing program is stored, which when executed by a processor implements the steps of the advertisement editing method according to any of claims 1 to 8.
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