CN106791940B - Advertisement content display method and system - Google Patents
Advertisement content display method and system Download PDFInfo
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- CN106791940B CN106791940B CN201611192693.4A CN201611192693A CN106791940B CN 106791940 B CN106791940 B CN 106791940B CN 201611192693 A CN201611192693 A CN 201611192693A CN 106791940 B CN106791940 B CN 106791940B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
- H04N21/23614—Multiplexing of additional data and video streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
- H04N21/2365—Multiplexing of several video streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4347—Demultiplexing of several video streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4348—Demultiplexing of additional data and video streams
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The application provides an advertisement content display method and system. The method comprises the following steps: the front-end system classifies the advertisement service data according to different advertisement types to obtain a plurality of advertisement service data packets; and respectively multiplexing the advertisement service data packets to obtain a first TS data packet, multiplexing the program video data packets to obtain a second TS data packet, multiplexing the table data packets to obtain a third TS data packet, and issuing the plurality of TS data packets to the terminal. And the terminal receives the TS data packet sent by the front-end system, demultiplexes the third TS data packet according to the packet identifier, and acquires the corresponding relation information of the advertisement type and the channel type. When the terminal outputs program video data, determining an advertisement type corresponding to the channel type of the channel where the program video data is located, demultiplexing a target TS data packet corresponding to the advertisement type to obtain target advertisement service data, and displaying the target advertisement service data and the program video data in a video layer of the terminal in an overlapping manner.
Description
Technical Field
The present application relates to the technical field of advertisement data processing, and in particular, to a method and a system for displaying DVB (Digital video broadcasting) video advertisement content.
Background
With the diversified development of DVB services, in addition to the conventional DVB services such as live broadcast, EPG (Electronic Program Guide), the DVB terminal devices such as set-top boxes and digital television integrated machines generally support the emerging DVB services such as recording and review.
For the current advertisement service, the traditional forms of picture advertisement, video advertisement insertion and the like are still adopted, and the advertisement service data are generally inserted in the video data of other programs and displayed in the display time periods of the video data of other programs, so that the display time of the video data of other programs is undoubtedly occupied, and the time for users to watch the video data of other programs is increased.
Disclosure of Invention
In view of this, the present application provides an advertisement content display method and system, so as to solve the problem that the current advertisement service data needs to occupy the display time of the video data of other programs for displaying, and the time for a user to watch the video data of other programs is increased. The technical scheme is as follows:
based on one aspect of the present application, the present application provides an advertisement content display method, including:
the front-end system classifies the advertisement service data according to different advertisement types to obtain a plurality of advertisement service data packets;
the front-end system respectively multiplexes the plurality of advertisement service data packets to obtain a plurality of first Transport Stream (TS) data packets, multiplexes a plurality of program video data packets to obtain a plurality of second TS data packets, and multiplexes a plurality of table data packets to obtain a plurality of third TS data packets; each of the first TS data packet, the second TS data packet, and the third TS data packet includes a packet identifier, and the third TS data packet further includes information on correspondence between an advertisement type and a channel type;
the front-end system sends the first TS data packets, the second TS data packets and the third TS data packets to a terminal;
the terminal receives the plurality of first TS data packets, the plurality of second TS data packets and the plurality of third TS data packets sent by the front-end system;
the terminal demultiplexes the third TS data packet according to the packet identifier to acquire corresponding relation information of the advertisement type and the channel type;
when the terminal detects that the terminal currently outputs program video data, the terminal determines the channel type of a channel where the program video data are located;
the terminal determines the advertisement type corresponding to the channel type;
the terminal demultiplexes a target TS data packet corresponding to the advertisement type according to the advertisement type to obtain target advertisement service data, wherein the target TS data packet is one of the first TS data packets;
and the terminal displays the target advertisement service data and the program video data currently output by the terminal in a video layer of the terminal in an overlapping manner.
Preferably, the third TS packet further includes: and parameter configuration information of each advertisement service data, so that the terminal displays each advertisement service data according to the parameter configuration information.
Preferably, the parameter configuration information includes at least one of: advertisement display position information, advertisement display size information, advertisement display time.
Preferably, the sending, by the front-end system, the plurality of first TS packets to the terminal includes:
the front-end system multiplexes the first TS data packets at the same frequency point and sends the multiplexed first TS data packets to a terminal;
or the front-end system multiplexes any one first TS data packet and any one second TS data packet in the plurality of first TS data packets at the same frequency point and sends the multiplexed data packets to the terminal.
Preferably, the receiving, by the terminal, the first TS packets sent by the head-end system includes: and the terminal locks the frequency point where the first TS data packet is located by using an idle demodulator Tuner, and receives the plurality of first TS data packets sent by the front-end system in real time.
Preferably, the terminal demultiplexes the third TS data packet according to the packet identifier, and obtaining information about correspondence between advertisement types and channel types includes:
the terminal demultiplexes the third TS data packet according to the packet identifier to obtain various table data in the third TS data packet;
and the terminal analyzes the various table data according to the service information/program specific information SI/PSI standard.
Preferably, the method further comprises the following steps:
when the terminal receives a channel switching instruction, the terminal judges whether the channel type of the channel of the program video data output after the channel switching of the terminal is the same as the channel type of the channel of the program video data output before the channel switching of the terminal;
and if the channel types are different, returning to the step that the terminal determines the advertisement types corresponding to the channel types.
Based on another aspect of the present application, the present application further provides an advertisement content display system, including: a front-end system and a terminal;
the front-end system includes:
the classification unit is used for classifying the advertisement service data according to different advertisement types to obtain a plurality of advertisement service data packets;
a multiplexing unit, configured to multiplex the multiple advertisement service data packets to obtain multiple first transport stream TS data packets, multiplex multiple program video data packets to obtain multiple second TS data packets, and multiplex multiple table data packets to obtain multiple third TS data packets; each of the first TS data packet, the second TS data packet, and the third TS data packet includes a packet identifier, and the third TS data packet further includes information on correspondence between an advertisement type and a channel type;
a sending unit, configured to send the plurality of first TS packets, second TS packets, and third TS packets to a terminal;
the terminal includes:
a receiving unit, configured to receive the plurality of first TS packets, second TS packets, and third TS packets sent by the sending unit;
the first demultiplexing unit is used for demultiplexing the third TS data packet according to the packet identifier to acquire the corresponding relation information of the advertisement type and the channel type;
the detection unit is used for detecting the video data of the program currently output by the terminal;
the channel type determining unit is used for determining the channel type of the channel where the program video data are located when the detecting unit detects that the terminal currently outputs the program video data;
an advertisement type determining unit, configured to determine an advertisement type corresponding to the channel type;
a second demultiplexing unit, configured to demultiplex, according to the advertisement type, a target TS packet corresponding to the advertisement type to obtain target advertisement service data, where the target TS packet is one of the plurality of first TS packets;
and the display unit is used for displaying the target advertisement service data and the program video data currently output by the terminal in a superposition manner in a video layer of the terminal.
Preferably, the third TS packet further includes: and parameter configuration information of each advertisement service data, so that the display unit displays each advertisement service data according to the parameter configuration information.
Preferably, the parameter configuration information includes at least one of: advertisement display position information, advertisement display size information, advertisement display time.
Preferably, the sending unit is specifically configured to:
multiplexing the plurality of first TS data packets at the same frequency point and transmitting the multiplexed first TS data packets to the terminal;
or, any one of the first TS packets and any one of the second TS packets are multiplexed at the same frequency point and sent to the terminal.
Preferably, the receiving unit is specifically configured to: and locking the frequency point where the first TS data packet is located by using an idle demodulator Tuner, and receiving the plurality of first TS data packets sent by the front-end system in real time.
Preferably, the first demultiplexing unit includes:
a demultiplexing subunit, configured to demultiplex the third TS data packet according to the packet identifier, and obtain various table data in the third TS data packet;
and the analysis subunit is used for analyzing the various table data according to the service information/program specific information SI/PSI standard.
Preferably, the terminal further includes:
a channel switching instruction receiving unit for receiving a channel switching instruction;
the judging unit is used for judging that the channel type of the channel where the program video data output after the channel switching of the terminal is located is the same as the channel type of the channel where the program video data output before the channel switching of the terminal is located after the channel switching instruction receiving unit receives the channel switching instruction;
and if the difference is different, returning to the detection unit, and re-detecting the video data of the program currently output by the terminal.
In the advertisement content display method provided by the application, firstly, the advertisement service data are classified according to different advertisement types in the front-end system, and the advertisement service data corresponding to each advertisement type are packaged and multiplexed to obtain a plurality of first TS data packets, wherein one first TS data packet corresponds to the advertisement service data of one advertisement type. Meanwhile, the front-end system also packs and multiplexes the plurality of program video data and the plurality of table data respectively to obtain a plurality of second TS data packets and third TS data packets. Each of the first TS data packet, the second TS data packet and the third TS data packet includes a packet identifier, and the second TS data packet further includes information on correspondence between advertisement types and channel types; and the front-end system sends all the obtained TS data packets to the terminal. The terminal demultiplexes the third TS data packet according to the packet identifier to acquire corresponding relation information of the advertisement type and the channel type, determines the channel type of the channel where the program video data is located when the currently output program video data is detected, further determines the advertisement type corresponding to the channel type, demultiplexes the target TS data packet corresponding to the advertisement type to obtain target advertisement service data, and finally displays the target advertisement service data and the program video data currently output by the terminal in a video layer of the terminal in a superposition mode. Because the advertisement service data are classified in advance in the application and the corresponding relation between the advertisement type and the channel type is preset, when the terminal specifically displays the advertisement service data, the target advertisement service data matched with the current terminal is found according to the program video data output by the current terminal, and the program video data and the target advertisement service data are displayed in a video layer of the terminal in an overlapping mode.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a flowchart of an advertisement content display method provided in the present application;
FIG. 2 is another flow chart of a method for displaying advertisement content provided by the present application;
FIG. 3 is a schematic structural diagram of an advertisement content presentation system provided in the present application;
fig. 4 is a schematic structural diagram of an advertisement content presentation system provided in the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The advertisement content display method specifically comprises a preprocessing process of a front-end system and an advertisement content display process of a terminal side. The front-end system is used for arranging and sorting various video data, and the terminal outputs and displays the video data arranged and sorted by the front-end system.
Referring to fig. 1, a flowchart of an advertisement content displaying method provided by the present application is shown, including:
In the practical application process, the front-end system includes various video data, such as program video data (e.g. live video data), advertisement service data, etc., and the front-end system packs all the video data according to the MPEG-2 standard to form a data packet with a fixed length (e.g. 188 bytes). Specifically, when video data is packaged, in the prior art, a front-end system can package advertisement service data and related program video data into a data packet, and the application is different from the prior art, and classifies all advertisement service data according to different advertisement types, and packages each classified advertisement service data into an advertisement service data packet.
In the present application, the advertisement types include, for example: sports type advertising, life type advertising, textbook type advertising, etc.
And step 102, the front-end system respectively multiplexes the advertisement service data packets to obtain a plurality of first Transport Stream (TS) data packets, multiplexes the program video data packets to obtain a plurality of second TS data packets, and multiplexes the table data packets to obtain a plurality of third TS data packets. Each of the first TS packet, the second TS packet, and the third TS packet includes a packet identifier, and the second TS packet further includes information on correspondence between an advertisement type and a channel type.
In the application, for each advertisement service data packet, program video data packet, and table data packet, the front-end system respectively multiplexes each data packet by using the multiplexer to obtain a TS data packet, where generally, one TS data packet corresponds to a channel with a bandwidth of 8 MHz. Therefore, the method and the system realize the arrangement of the advertisement service data in a channel form on the front-end system side, and increase the channels of the advertisement types on the basis of the traditional channel types such as high definition, standard definition, audio frequency and the like, wherein each program in the channels of the advertisement types is each advertisement video content.
And 103, the front-end system sends the plurality of first TS data packets, the plurality of second TS data packets and the plurality of third TS data packets to the terminal.
In the application, the front-end system issues the arranged first TS data packets, second TS data packets and third TS data packets to the terminal by using one or more DVB transmission modes such as satellite, terrestrial and cable.
In the practical application process of the application, the front-end system not only issues a plurality of TS data packets corresponding to the advertisement service data to the terminal, but also issues various other video service data and various table data to the terminal in the form of TS data packets.
Particularly, according to the service condition of the bandwidth of the operator, the front-end system can multiplex the plurality of first TS packets at the same frequency point, and also multiplex one of the plurality of first TS packets and a second TS packet corresponding to one program video data at the same frequency point, so that the first TS packets of the advertisement service data and the second TS packets of other video service data are respectively multiplexed at different frequency points, and the utilization rate of the bandwidth is improved. The frequency points of the first TS packets corresponding to the advertisement service data may be fixedly allocated in advance, or the dynamic allocation of the frequency points may be realized by configuring a Network Information Table (NIT).
In the practical application process of the present application, in order to enable the terminal to correctly find Specific video data from one TS packet carrying a plurality of video data and quickly find out related Information of the video data from the plurality of TS packets, a third TS packet in the present application may include Program Specific Information (PSI) Information and Service Information (SI). The PSI information includes a Program Association Table (PAT), a Conditional Access Table (CAT), a Program Map Table (PMT), and a Network Information Table (NIT), which are inserted into the third TS packet by the multiplexer when the third TS packet is multiplexed, and are identified by a specific PID (packet identifier). The SI information includes a Service Description Table (SDT), an Event Information Table (EIT), a Time and Date Table (TDT), a Time Offset Table (TOT), a service group association table (BAT) and a Run State Table (RST), a padding table (ST), a Selection Information Table (SIT), and a Discontinuity Information Table (DIT). The method and the device can make the classification information of the advertisement service data correspond to the BAT and the SDT of the channel in a classification mode, and establish the corresponding relation between the advertisement type and the channel type in advance.
And 104, the terminal receives a plurality of first TS data packets, second TS data packets and third TS data packets sent by the front-end system.
In the application, the terminal may lock a frequency point where a first TS packet of advertisement service data is located by using an idle demodulator (Tuner), and receive a plurality of first TS packets sent by the front-end system in real time.
And 105, the terminal demultiplexes the third TS data packet according to the packet identifier to acquire the corresponding relation information of the advertisement type and the channel type.
In the application, a terminal firstly finds a third TS data packet according to a packet identifier, demultiplexes the third TS data packet, and obtains various table data in the third TS data packet; and the terminal can analyze various table data in the third TS data packet according to the SI/PSI standard, such as PAT, PMT, BAT, SDT, EIT and other related data tables, so that the terminal can acquire the advertisement type of the advertisement service data, the corresponding relation information of the advertisement type of the advertisement service data and the channel type, and the like.
And step 106, when the terminal detects that the terminal currently outputs the program video data, determining the channel type of the channel where the program video data is located.
When the terminal detects that program video data are output, the channel type of the channel where the currently output program video data are located is determined, and the terminal determines that the channel type of the channel where the currently output program video data are located is sports on the assumption that the terminal currently outputs sports programs through a CCTV-5 channel.
In step 107, the terminal determines the advertisement type corresponding to the channel type.
If the front-end system establishes a corresponding relationship between the sports category of the channel type and the sports category of the advertisement type in advance, the terminal can determine that the advertisement type is the sports category after determining that the channel type of the channel where the currently output program video data is located is the sports category.
And 108, the terminal demultiplexes a target TS data packet corresponding to the advertisement type according to the advertisement type to obtain target advertisement service data, wherein the target TS data packet is one of the plurality of first TS data packets.
And after the advertisement type is determined to be sports, finding a target TS data packet from a plurality of first TS data packets received by the terminal, wherein the advertisement service data in the target TS data packet is sports advertisement service data.
Further, the terminal may specifically use the demultiplexer to demultiplex the target TS packet, so as to obtain the target advertisement service data. Still taking the foregoing as an example, the terminal demultiplexes the target TS packet by using the demultiplexer to obtain the sports advertisement service data.
And step 109, the terminal displays the target advertisement service data and the program video data currently output by the terminal in a video layer of the terminal in an overlapping manner.
After demultiplexing to obtain target advertisement service data, the terminal displays the target advertisement service data and the program video data currently output by the terminal in a video layer of the terminal in an overlapping manner, and the display mode of the target advertisement service data can be defined by the terminal, for example, the target advertisement service data and the program video data are fused and then synchronously displayed at a fixed position in the video layer of the terminal in a fixed size.
Preferably, in the present application, parameter configuration information of each advertisement service data may be added to a third TS data packet generated by a front-end system, so that the terminal displays each advertisement service data in the TS data packet according to the parameter configuration information. Wherein the parameter configuration information includes at least one of: advertisement display position information, advertisement display size information, advertisement display time.
When the third TS data packet includes parameter configuration information of advertisement service data, the terminal needs to scale the advertisement service data according to the parameter configuration information of the advertisement service data configured by the front-end system, superimpose the advertisement service data and live program video data on a video layer, and display the superimposed advertisement service data and live program video data synchronously after fusing with the live program video data.
In addition, in the above embodiment of the present application, as shown in fig. 2, after step 109, it may further include:
In the embodiment of the application, after a terminal receives a channel switching instruction sent by a user, the terminal judges whether the channel type of a channel where program video data output after the channel switching of the terminal is located is the same as the channel type of a channel where the program video data output before the channel switching of the terminal is located, if so, the determined advertisement service data before the channel switching is continuously output, if not, the advertisement type corresponding to the channel type of the channel where the currently output program video data is located needs to be matched again and determined, a target TS data packet is further determined again, the target TS data packet is demultiplexed to obtain the target advertisement service data, and the advertisement service data are synchronously updated and output when the channel type changes.
Therefore, in the advertisement content display method provided by the application, the front-end system classifies the advertisement service data in advance, and the corresponding relation between the advertisement type and the channel type is preset, so that the application can achieve more accuracy when the front-end system puts the advertisement, the matching degree of the advertisement service data and the user is higher, and the effect generated by the advertisement is maximized. When the terminal specifically displays the advertisement service data, the target advertisement service data matched with the program video data output by the current terminal is found according to the program video data output by the current terminal, and the program video data and the target advertisement service data are displayed in a superposition mode in a video layer of the terminal.
Based on another aspect of the present application, the present application further provides an advertisement content presentation system, as shown in fig. 3, including: a head-end system 100 and a terminal 200.
Among them, the front-end system 100 includes:
a classification unit 110, configured to classify advertisement service data according to different advertisement types to obtain multiple advertisement service data packets;
a multiplexing unit 120, configured to multiplex the multiple advertisement service data packets to obtain multiple first transport stream TS data packets, multiplex multiple program video data packets to obtain multiple second TS data packets, and multiplex multiple table data packets to obtain multiple third TS data packets; each of the first TS data packet, the second TS data packet and the third TS data packet includes a packet identifier, and the second TS data packet further includes information on correspondence between an advertisement type and a channel type;
a sending unit 130, configured to send the plurality of first TS packets, second TS packets, and third TS packets to the terminal 200.
Wherein the sending unit 130 may specifically be configured to:
multiplexing the plurality of first TS data packets at the same frequency point and transmitting the multiplexed first TS data packets to the terminal;
or, any one of the first TS packets and any one of the second TS packets are multiplexed at the same frequency point and sent to the terminal.
The terminal 200 includes:
a receiving unit 210, configured to receive the plurality of first TS packets, second TS packets, and third TS packets sent by the sending unit 130;
wherein the receiving unit 210 may specifically be configured to: and locking the frequency point where the first TS data packet is located by using an idle demodulator Tuner, and receiving the plurality of first TS data packets sent by the front-end system in real time.
A first demultiplexing unit 220, configured to demultiplex the third TS data packet according to the packet identifier, and obtain information about a correspondence between an advertisement type and a channel type;
a detecting unit 230, configured to detect video data of a program currently output by the terminal;
a channel type determining unit 240, configured to determine a channel type of a channel where the program video data is located when the detecting unit 230 detects that the terminal 200 currently outputs the program video data;
an advertisement type determining unit 250 for determining an advertisement type corresponding to the channel type;
a second demultiplexing unit 260, configured to demultiplex, according to the advertisement type, a target TS data packet corresponding to the advertisement type to obtain target advertisement service data, where the target TS data packet is one of the plurality of first TS data packets;
and a display unit 270, configured to display the target advertisement service data and the program video data currently output by the terminal in a video layer of the terminal in an overlapping manner.
In this application, the third TS packet further includes: parameter configuration information of each advertisement service data, so that the display unit 270 displays each advertisement service data according to the parameter configuration information. Wherein the parameter configuration information includes at least one of: advertisement display position information, advertisement display size information, advertisement display time.
Wherein the first demultiplexing unit 220 includes:
a demultiplexing subunit 221, configured to demultiplex the third TS data packet according to the packet identifier, and obtain various table data in the third TS data packet;
and an analyzing subunit 222, configured to analyze the various table data according to the SI/PSI standard.
Preferably, the terminal 200 may further include, as shown in fig. 4:
a channel switching instruction receiving unit 280 for receiving a channel switching instruction;
a determining unit 290, configured to determine, after the channel switching instruction receiving unit 280 receives the channel switching instruction, that the channel type of the channel where the program video data output after the terminal switches the channel is the same as the channel type of the channel where the program video data output before the terminal switches the channel;
if the difference is not the same, the method returns to the detection unit 230 to detect the video data of the program currently output by the terminal again.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The advertisement content display method and system provided by the present application are introduced in detail, and a specific example is applied in the text to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understanding the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (12)
1. An advertisement content display method, comprising:
the front-end system classifies the advertisement service data according to different advertisement types to obtain a plurality of advertisement service data packets;
the front-end system respectively multiplexes the plurality of advertisement service data packets to obtain a plurality of first Transport Stream (TS) data packets, multiplexes a plurality of program video data packets to obtain a plurality of second TS data packets, and multiplexes a plurality of table data packets to obtain a plurality of third TS data packets; each of the first TS data packet, the second TS data packet, and the third TS data packet includes a packet identifier, and the third TS data packet further includes information on correspondence between an advertisement type and a channel type; each first TS data packet corresponds to an advertisement service data packet;
the front-end system sends the first TS data packets, the second TS data packets and the third TS data packets to a terminal;
the terminal receives the plurality of first TS data packets, the plurality of second TS data packets and the plurality of third TS data packets sent by the front-end system;
the terminal demultiplexes the third TS data packet according to the packet identifier to obtain various table data in the third TS data packet;
the terminal analyzes the various table data according to the service information/program specific information SI/PSI standard to obtain the corresponding relation information of the advertisement type and the channel type;
when the terminal detects that the terminal currently outputs program video data, the terminal determines the channel type of a channel where the program video data are located;
the terminal determines the advertisement type corresponding to the channel type;
the terminal demultiplexes a target TS data packet corresponding to the advertisement type according to the advertisement type to obtain target advertisement service data, wherein the target TS data packet is one of the first TS data packets;
and the terminal displays the target advertisement service data and the program video data currently output by the terminal in a video layer of the terminal in an overlapping manner.
2. The method of claim 1, wherein the third TS packet further comprises: and parameter configuration information of each advertisement service data, so that the terminal displays each advertisement service data according to the parameter configuration information.
3. The method of claim 2, wherein the parameter configuration information comprises at least one of: advertisement display position information, advertisement display size information, advertisement display time.
4. The method of claim 1, wherein the head-end system sending the plurality of first TS packets to a terminal comprises:
the front-end system multiplexes the first TS data packets at the same frequency point and sends the multiplexed first TS data packets to a terminal;
or the front-end system multiplexes any one first TS data packet and any one second TS data packet in the plurality of first TS data packets at the same frequency point and sends the multiplexed data packets to the terminal.
5. The method of claim 1, wherein the receiving, by the terminal, the plurality of first TS packets sent by the head-end system comprises: and the terminal locks the frequency point where the first TS data packet is located by using an idle demodulator Tuner, and receives the plurality of first TS data packets sent by the front-end system in real time.
6. The method of any one of claims 1-5, further comprising:
when the terminal receives a channel switching instruction, the terminal judges whether the channel type of the channel of the program video data output after the channel switching of the terminal is the same as the channel type of the channel of the program video data output before the channel switching of the terminal;
and if the channel types are different, returning to the step that the terminal determines the advertisement types corresponding to the channel types.
7. An advertising content presentation system, comprising: a front-end system and a terminal;
the front-end system includes:
the classification unit is used for classifying the advertisement service data according to different advertisement types to obtain a plurality of advertisement service data packets;
a multiplexing unit, configured to multiplex the multiple advertisement service data packets to obtain multiple first transport stream TS data packets, multiplex multiple program video data packets to obtain multiple second TS data packets, and multiplex multiple table data packets to obtain multiple third TS data packets; each of the first TS data packet, the second TS data packet, and the third TS data packet includes a packet identifier, and the third TS data packet further includes information on correspondence between an advertisement type and a channel type; each first TS data packet corresponds to an advertisement service data packet;
a sending unit, configured to send the plurality of first TS packets, second TS packets, and third TS packets to a terminal;
the terminal includes:
a receiving unit, configured to receive the plurality of first TS packets, second TS packets, and third TS packets sent by the sending unit;
a first demultiplexing unit, configured to demultiplex the third TS data packet according to the packet identifier, and obtain information about a correspondence between an advertisement type and a channel type, where the information includes: a demultiplexing subunit, configured to demultiplex the third TS data packet according to the packet identifier, and obtain various table data in the third TS data packet; the analysis subunit is used for analyzing the various table data according to the service information/program specific information SI/PSI standard;
the detection unit is used for detecting the video data of the program currently output by the terminal;
the channel type determining unit is used for determining the channel type of the channel where the program video data are located when the detecting unit detects that the terminal currently outputs the program video data;
an advertisement type determining unit, configured to determine an advertisement type corresponding to the channel type;
a second demultiplexing unit, configured to demultiplex, according to the advertisement type, a target TS packet corresponding to the advertisement type to obtain target advertisement service data, where the target TS packet is one of the plurality of first TS packets;
and the display unit is used for displaying the target advertisement service data and the program video data currently output by the terminal in a superposition manner in a video layer of the terminal.
8. The system of claim 7, wherein the third TS packet further comprises: and parameter configuration information of each advertisement service data, so that the display unit displays each advertisement service data according to the parameter configuration information.
9. The system of claim 8, wherein the parameter configuration information comprises at least one of: advertisement display position information, advertisement display size information, advertisement display time.
10. The system of claim 7, wherein the sending unit is specifically configured to:
multiplexing the plurality of first TS data packets at the same frequency point and transmitting the multiplexed first TS data packets to the terminal;
or, any one of the first TS packets and any one of the second TS packets are multiplexed at the same frequency point and sent to the terminal.
11. The system of claim 7, wherein the receiving unit is specifically configured to: and locking the frequency point where the first TS data packet is located by using an idle demodulator Tuner, and receiving the plurality of first TS data packets sent by the front-end system in real time.
12. The system according to any of claims 7-11, wherein said terminal further comprises:
a channel switching instruction receiving unit for receiving a channel switching instruction;
the judging unit is used for judging that the channel type of the channel where the program video data output after the channel switching of the terminal is located is the same as the channel type of the channel where the program video data output before the channel switching of the terminal is located after the channel switching instruction receiving unit receives the channel switching instruction;
and if the difference is different, returning to the detection unit, and re-detecting the video data of the program currently output by the terminal.
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| CN201611192693.4A CN106791940B (en) | 2016-12-21 | 2016-12-21 | Advertisement content display method and system |
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| CN110322303A (en) * | 2018-03-29 | 2019-10-11 | 北京红马传媒文化发展有限公司 | Information displaying method, device and electronic equipment |
| CN111163355A (en) * | 2019-12-27 | 2020-05-15 | 深圳市九洲电器有限公司 | Advertisement playing method, device and system |
| CN114554256A (en) * | 2020-11-25 | 2022-05-27 | 阿里巴巴集团控股有限公司 | Media stream playing method, media stream processing method, media stream playing device, media stream processing device, and storage medium |
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