WO2014199971A1 - 特典付与システム、サーバ装置及び特典付与方法 - Google Patents
特典付与システム、サーバ装置及び特典付与方法 Download PDFInfo
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- WO2014199971A1 WO2014199971A1 PCT/JP2014/065307 JP2014065307W WO2014199971A1 WO 2014199971 A1 WO2014199971 A1 WO 2014199971A1 JP 2014065307 W JP2014065307 W JP 2014065307W WO 2014199971 A1 WO2014199971 A1 WO 2014199971A1
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- WIPO (PCT)
- Prior art keywords
- identifier
- store
- terminal device
- user
- product
- Prior art date
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
- H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/33—Services specially adapted for particular environments, situations or purposes for indoor environments, e.g. buildings
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W76/00—Connection management
- H04W76/10—Connection setup
- H04W76/11—Allocation or use of connection identifiers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
- H04W12/60—Context-dependent security
- H04W12/65—Environment-dependent, e.g. using captured environmental data
Definitions
- the present invention relates to a technique for giving a privilege to a customer.
- Patent Document 1 As a technology for giving a privilege (point or coupon) to a user of a mobile communication terminal using a two-dimensional code attached to a product, for example, there is a system disclosed in Patent Document 1. In this system, when a user of a mobile communication terminal reads a two-dimensional code attached to a product with a mobile phone and accesses a URL (Uniform Resource Locator) specified by the two-dimensional code, a privilege is given to the user. .
- URL Uniform Resource Locator
- the two-dimensional code for giving a privilege to a consumer is invalidated after giving the privilege. For this reason, for example, when a consumer who does not purchase a product reads a two-dimensional code attached to the product placed in the store with a mobile phone and accesses a URL specified by the two-dimensional code, the two-dimensional code is It is invalidated. Thereafter, even if a consumer who wants to purchase this product reads the two-dimensional code attached to the product with the mobile phone, the URL specified by the two-dimensional code has already been accessed. Since the dimension code is invalidated, no benefit is given to the consumer who wants to purchase the product.
- a method of giving a privilege to a consumer who has read a two-dimensional code can be considered.
- this method for example, if a person other than the purchaser of the product reads the two-dimensional code attached to the purchased and taken home product with a mobile phone, the benefit is also given to those who have not visited the store. Will be given.
- On the side of the seller there is a desire to give a privilege to a person who is willing to purchase a product that is actually visiting the store and to promote the sale.
- the present invention has been made under the background described above, and it is an object of the present invention to provide a technique for giving a privilege to a person who has visited a store.
- the present invention provides a first acquisition unit that acquires a product identifier for identifying a product, a user identifier that indicates a user when the device is located in the store, and the first acquisition unit that acquires the product identifier.
- a first transmission unit that transmits the product identifier; a first reception unit that receives the user identifier and the product identifier transmitted by the terminal device; and the first reception unit receives the product identifier.
- a privilege comprising: a server device comprising: update means for updating privilege information stored in the storage means in association with a user identifier with information indicating a benefit corresponding to the product identifier received by the first receiving means.
- Provide grant system Provide grant system.
- the terminal device is a second acquisition unit that acquires a transmitter identifier output from a transmitter arranged in a store, and a second transmission that transmits the transmitter identifier acquired by the second acquisition unit.
- a third transmission means for transmitting the first response to the terminal device may be included.
- the transmitter may output a sound wave representing the transmitter identifier
- the second acquisition unit may analyze the sound wave and acquire the transmitter identifier
- the first transmission unit may not transmit the user identifier and the product identifier when the own device is not located in the store.
- the terminal device may be configured to display information prompting a customer to visit the store when the first acquisition unit acquires the product identifier when the terminal device is not located in the store.
- a receiving unit that receives a user identifier indicating a user and a product identifier that identifies a product, which is transmitted when the terminal device is located in the store, and the receiving unit
- a server device comprising: update means for updating privilege information stored in a storage means in association with a received user identifier with information indicating a benefit corresponding to a product identifier received by the receiving means.
- the present invention provides a step in which the terminal device acquires a product identifier for identifying a product, and the terminal device has a user identifier that indicates a user when the device is located in the store; Transmitting the acquired product identifier, a server device receiving the user identifier and the product identifier transmitted from the terminal device, and a server device associated with the received user identifier. And updating the privilege information stored in the storage means with information indicating the privilege corresponding to the received product identifier.
- a privilege can be given to those who have visited the store.
- FIG. 1 is a diagram showing an apparatus constituting a point system 1 which is an example of a privilege grant system according to an embodiment of the present invention.
- the communication network 2 is a mobile communication network that provides communication services such as voice communication and data communication.
- the communication network 2 can include the Internet, a fixed telephone network, and the like.
- the server device 20, the register 40, and the terminal devices 10 ⁇ / b> A and 10 ⁇ / b> B perform data communication via the communication network 2.
- the terminal devices 10A and 10B are smartphones in this embodiment, and perform voice communication and data communication via the communication network 2.
- the terminal devices 10A and 10B are smartphones.
- the terminal devices 10A and 10B are not limited to smartphones, and may be tablet PCs (Personal Computers) as long as they have a function of performing communication via the communication network 2. ), Feature phone or PDA (Personal Digital Assistant).
- the structure of terminal device 10A, 10B is the same, below, when it is not necessary to distinguish each, it describes as the terminal device 10.
- the point system 1 is a system that provides a loyalty program to those who visit the store 3. A plurality of products are displayed in the store 3, and a bar code representing the product is attached to the displayed products.
- the point system 1 includes a server device 20, a transmitter 30, and a register 40 corresponding to a POS (Point Of Of Sale) system.
- POS Point Of Of Sale
- the register 40 is an electronic register corresponding to the POS system, and it complies with an international standard of wireless communication known as NFC (Near Field Communication) or a function for reading a bar code attached to the commodity and displaying the price of the commodity. It is a register with a function to perform the communication. Although there are a plurality of stores 3 where the transmitters 30 are arranged, only one store 3 and one transmitter 30 are shown in FIG. 1 in order to prevent the drawing from becoming complicated.
- NFC Near Field Communication
- the server device 20 is a device that manages points given to the user of the terminal device 10.
- the server device 20 manages the points given to the user for each user of the terminal device 10.
- the transmitter 30 is a device installed in the store 3 and outputs a signal indicating a transmitter identifier that uniquely identifies the transmitter 30.
- the transmitter 30 outputs a signal indicating a transmitter identifier using a sound wave having a predetermined frequency.
- the transmitter 30 stores a transmitter identifier in binary number, and generates a signal a representing the stored transmitter identifier at a predetermined cycle.
- the transmitter identifier of the transmitter 30 of a certain store is “1001100”
- the signal “a” corresponds to the digit “0” of the transmitter identifier as shown in FIG.
- H (High) level corresponding to the digit “1” of the transmitter identifier.
- the period during which the signal a is at the H level or the L level corresponding to one digit of the transmitter identifier is determined in advance, and both are the same period.
- the transmitter 30 generates a sine wave signal b having a predetermined frequency shown in FIG. 2, and modulates the signal b with the signal a to generate a signal c.
- the signal c has an amplitude of 0 when the signal a is at the L level and has the same waveform as the signal b when the signal a is at the H level.
- the frequency of the signal b is a frequency in the ultrasonic band, but may be a frequency in the audible sound wave band.
- FIG. 3 is a block diagram illustrating an example of a hardware configuration of the terminal device 10.
- the control unit 101 is a microcontroller including a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory).
- CPU Central Processing Unit
- ROM Read Only Memory
- RAM Random Access Memory
- the display unit 103 includes a liquid crystal display, and displays a screen for operating the terminal device 10 and various messages.
- the operation unit 104 includes a plurality of keys for operating the terminal device 10.
- the operation unit 104 includes a touch panel that is provided on the surface of the display unit 103 and detects a position touched by a finger through the image displayed on the display unit 103.
- the communication unit 105 functions as a communication interface that performs communication via the communication network 2 and receives and transmits various types of information.
- the reading unit 106 includes a camera module having a lens and an image sensor. The reading unit 106 converts the subject image formed on the image sensor into an electrical signal, and outputs data indicating the subject image to the control unit 101.
- the short-range communication unit 108 is a communication interface that performs communication in accordance with an international standard for wireless communication known as NFC.
- the audio processing unit 107 has a microphone and a speaker.
- the voice processing unit 107 converts the supplied digital signal into an analog signal. This analog signal is supplied to a speaker, and the voice of the other party is emitted from the speaker.
- the sound processing unit 107 converts the input sound wave into a digital signal.
- the voice processing unit 107 supplies a digital signal obtained by converting the user's voice to the communication unit 105. This digital signal is transmitted from the communication unit 105 to the communication network 2 and transmitted to the terminal device 10 of the other party. Note that, when an application program described later is executed, the sound processing unit 107 converts an input sound wave into a digital signal and supplies the digital signal to the control unit 101.
- the storage unit 102 is a nonvolatile memory and stores various application programs.
- the storage unit 102 stores an application program (hereinafter referred to as application A) that realizes a function of providing a point program service to the user of the terminal device 10. Further, the storage unit 102 stores a user identifier for identifying the user of the application A.
- application A an application program
- the CPU of the control unit 101 executes the application A stored in the storage unit 102, a function of providing a point program service is realized.
- FIG. 4 is a block diagram showing a configuration of characteristic functions according to the present invention among the functions realized by the control unit 101 that executes the application A.
- the first acquisition unit 1001 is a unit that analyzes the barcode image acquired by the reading unit 106 and acquires a JAN code that is an example of a product identifier for identifying a product.
- the first transmission unit 1002 is a unit that controls the communication unit 105 and transmits the JAN code acquired by the first acquisition unit 1001 and the user identifier stored in the storage unit 102 to the server device 20.
- the second acquisition unit 1003 is a unit that analyzes the digital signal output from the audio processing unit 107 to extract the signal c, demodulates the extracted signal c, and acquires a transmitter identifier.
- the second transmission unit 1004 is a unit that controls the communication unit 105 and transmits the transmitter identifier acquired by the second acquisition unit 1003 to the server device 20.
- the second receiving unit 1005 is a unit that receives a response transmitted from the server device 20 in accordance with the transmitter identifier transmitted by the terminal device 10.
- the determination unit 1006 is a unit that determines whether the terminal device 10 is located in the store 3 in accordance with the response acquired by the second reception unit 1005.
- FIG. 5 is a block diagram illustrating an example of a hardware configuration of the server device 20.
- the display unit 203 includes a liquid crystal display, and displays a screen for operating the server device 20, information stored in the storage unit 202, and the like.
- the operation unit 204 includes a keyboard and a mouse, and the server device 20 operates in accordance with operations performed on the keyboard and mouse.
- the communication unit 205 functions as a communication interface that performs communication via the communication network 2.
- the communication unit 205 exchanges information with the terminal device 10 and the register 40 via the communication network 2.
- the server device 20 includes the display unit 203 and the operation unit 204, but may have a configuration that does not include the display unit 203 and the operation unit 204.
- the storage unit 202 has a hard disk device, and stores a program that realizes a function of providing a point program service to those who have visited the store 3.
- the storage unit 202 stores a store table TB1, a point table TB2, and a user table TB3.
- the store table TB1 is a table that stores a transmitter identifier represented by a signal output from the transmitter 30.
- store table TB1 as shown in FIG. 6, a store identifier for identifying a store with the store name in association with the store name and a signal output from transmitter 30 arranged at the store with the store name are displayed.
- the transmitter identifier to be stored is stored.
- the point table TB ⁇ b> 2 performed an operation of reading the JAN (Japanese Article Number) code indicated by the barcode of the product displayed in the store 3 and the barcode of the JAN code with the terminal device 10. It is the table which matched and stored the point given to a user.
- JAN Japanese Article Number
- the user table TB3 is a table that stores information on users who use the application A described above.
- the user table TB3 is created for each user when the user performs an operation of registering with the point program service in the terminal device 10 executing the application A.
- the user table TB3 stores a user identifier for identifying the user of the application A. Further, as shown in FIG. 8, the user table TB3 stores points acquired by the user at the store in association with the store identifier for identifying the store where the user has visited.
- the user with the user identifier “u0001” has acquired 100 points at the store with the store identifier “S001” and 820 points at the store with the store identifier “S002”, the user of the user
- the table TB3 is as shown in FIG.
- the control unit 201 includes a CPU, a ROM, and a RAM.
- a function of providing a point program service to a person who visits the store 3 is realized.
- FIG. 9 is a block diagram showing a configuration of functions according to the present invention among the functions realized in the server device 20.
- the first receiving unit 2001 is a unit that receives the user identifier and the JAN code transmitted from the terminal device 10 in cooperation with the communication unit 205.
- Updating means 2002 is means for updating the point information stored in the storage unit 202 in association with the user identifier received by the first receiving means 2001 with the points corresponding to the JAN code received by the first receiving means 2001. It is.
- the third receiving unit 2003 is a unit that cooperates with the communication unit 205 and receives the transmitter identifier transmitted by the terminal device 10. When the transmitter identifier received by the third receiver 2003 is stored in the store table TB1, the third transmitter 2004 controls the communication unit 205 with a first message notifying that the transmitter identifier is registered. It is a means to transmit.
- the control unit 101 executes the application A according to a user operation.
- the control unit 101 initializes an in-store flag indicating whether or not the user is located in the store 3 to “0”.
- the in-store flag indicates that the user is outside the store 3 when the value is 0, and the user is inside the store 3 when the value is 1.
- the sound processing unit 107 the sound wave acquired by the microphone is converted into a digital signal, and this digital signal is supplied to the control unit 101.
- control unit 101 executes the process shown in FIG. First, the control unit 101 analyzes the supplied digital signal and extracts a signal having a predetermined frequency (frequency of the signal b) (step SA1). When the control unit 101 extracts a signal having a predetermined frequency (YES in step SA2), the control unit 101 demodulates the extracted signal (step SA3).
- the control unit 101 determines NO in step SA2.
- the control unit 101 counts a period during which a signal having a predetermined frequency cannot be extracted, and determines whether this period has reached a predetermined period (step SA5). If the control unit 101 determines NO in step SA5, it returns the process flow to step SA1. In addition, when it is determined YES in Step SA5, the control unit 101 sets the value of the in-store flag to 0, resets the time during which the signal cannot be extracted (Step SA6), and returns the processing flow to Step SA1.
- the signal c output from the transmitter 30 is acquired by the microphone of the sound processing unit 107.
- the sound processing unit 107 converts the signal c acquired by the microphone into a digital signal, and supplies the digital signal to the control unit 101.
- the control unit 101 analyzes the supplied digital signal and extracts a signal c output from the transmitter 30.
- the control unit 101 demodulates the signal c, a signal a representing a transmitter identifier is obtained.
- the control unit 101 analyzes the H level and L level of the signal a and extracts a transmitter identifier from the signal a (step SA4). For example, when the signal a has the waveform shown in FIG. 2, the control unit 101 extracts the transmitter identifier “1001100”. When the control unit 101 extracts the transmitter identifier, the control unit 101 determines the value of the in-store flag. When the value of the in-store flag is “1” (YES in step SA7), the control unit 101 ends the process illustrated in FIG. When the value of the in-store flag is “0”, the control unit 101 controls the communication unit 105 and transmits the extracted transmitter identifier to the server device 20 (step SA8).
- the control unit 201 executes the processing shown in FIG. First, the control unit 201 searches the store table TB1 for the received transmitter identifier (step SB1). When the received transmitter identifier is stored in the store table TB1 (YES in step SB2), the control unit 201 controls the communication unit 205 to notify the first message that the transmitter identifier is registered. The transmitter identifier is transmitted to the terminal device 10A that has transmitted the transmitter identifier (step SB3). When the received transmitter identifier is not stored in the store table TB1 (NO in step SB2), the control unit 201 controls the communication unit 205 to notify that the transmitter identifier is not registered. 2 message is transmitted to terminal device 10A which has transmitted the transmitter identifier (step SB4).
- the control unit 101 that has transmitted the transmitter identifier is waiting for a response from the server device 20 for a predetermined time.
- the communication unit 105 receives a message transmitted from the server device 20
- the received message is supplied to the control unit 101.
- the control unit 101 sets the value of the in-store flag to 0 (step SA10).
- Control unit 101 receives the message transmitted from server device 20 (YES in step SA9), and when the received message is the first message (YES in step SA11), the value of the in-store flag is set to 1 (step S11). SA12).
- the control unit 101 sets the value of the in-store flag to 0 (step SA10).
- the terminal device 10A When the user of the terminal device 10A who enters the store 3 wants to obtain points related to the point program service, he / she operates the terminal device 10A to display the barcode attached to the merchandise displayed in the store. Let 10A read. When the reading unit 106 reads the barcode, the terminal device 10A supplies image data indicating the barcode to the control unit 101.
- the control unit 101 that has acquired this data executes the processing shown in FIG. First, the control unit 101 determines whether the image indicated by the acquired data is a barcode image. When the image indicated by the acquired data is not a barcode image (NO in step SC1), the control unit 101 ends the process illustrated in FIG. When the image indicated by the acquired data is a barcode image (YES in step SC1), control unit 101 next determines the value of the in-store flag. If the value of the in-store flag is 0 (NO in step SC2), that is, if the terminal device 10A is not in the store, the control unit 101 controls the display unit 103 to display a message (step SC3). Here, the display unit 103 displays a message notifying that points cannot be obtained outside the store.
- step SC2 When the value of the store flag is 1 (YES in step SC2), that is, when the terminal device 10A is in the store, the control unit 101 analyzes the barcode image indicated by the acquired data, and the JAN code indicated by the barcode Is specified (step SC4). The control unit 101 controls the communication unit 105 to transmit the transmitter identifier, the identified JAN code, and the user identifier stored in the storage unit 102 to the server device 20 (step SC5).
- the control unit 201 executes the processing illustrated in FIG. First, the control unit 201 searches the point table TB2 for the received JAN code (step SD1). When the received JAN code is stored in the point table TB2 (YES in step SD2), the control unit 201 searches the user table TB3 that stores the user identifier received together with the JAN code (step SD4).
- the control unit 201 When the user table TB3 storing the received user identifier is in the storage unit 202 (YES in step SD5), the control unit 201 performs a process of giving points to the user (step SD6). Specifically, the control unit 201 specifies a row in which the received transmitter identifier is stored in the store table TB1, and extracts the store identifier stored in the specified row. Next, the control unit 101 identifies a row in which the extracted store identifier is stored in the user table TB3 storing the received user identifier, and acquires the point stored in association with the identified row in step SD3. Add the points.
- the control unit 201 when the specified store identifier is not stored in the user table TB3 that stores the received user identifier, the control unit 201 newly creates a row that stores the specified store identifier in the user table TB3. The point acquired in step SD3 is stored in the row.
- the control unit 201 controls the communication unit 205 and transmits a third message notifying the point acquired in step SD3 to the terminal device 10A (step SD7).
- the third message may include not only the points acquired in step SD3 but also the points stored in association with the store identifier.
- control unit 201 determines NO in step SD2
- the control unit 201 controls the communication unit 205 and transmits a fourth message notifying that points cannot be acquired (step SD8). If the control unit 201 determines NO in step SD5, the control unit 201 controls the communication unit 205 and transmits a fifth message for prompting user registration (step SD9).
- the control unit 101 that has finished the process of step SC5 waits for a response from the server device 20 for a predetermined time.
- the control unit 101 controls the display unit 103 to confirm that a point has not been acquired. A message to be notified is displayed (step SC7).
- the control unit 101 controls the display unit 103 to display a message corresponding to the received message.
- the control unit 101 controls the display unit 103 so that the points acquired by the operation of reading the barcode are displayed.
- the control unit 101 controls the display unit 103 to display a message notifying that points have not been acquired.
- the control unit 101 controls the display unit 103 so that a message for prompting user registration is displayed.
- the user of the terminal device 10A goes to the place where the register 40 is located in the store 3 with the product to be purchased.
- the register 40 displays the price of the product specified by the barcode.
- the user of the terminal device 10A brings the terminal device 10A closer to the register 40.
- the control unit 101 controls the short-range communication unit 108 and transmits the user identifier stored in the storage unit 102 to the register 40.
- the register 40 receives the user identifier, the register 40 transmits the stored store identifier and the received user identifier to the server device 20.
- the control unit 201 searches the user table TB3 that stores the received user identifier.
- the control unit 201 specifies the row in which the received store identifier is stored in the user table TB3 storing the received user identifier. The point stored in association with the selected row is acquired.
- the control unit 201 controls the communication unit 205 and transmits data indicating the acquired points to the register 40.
- the register 40 When the register 40 receives the data transmitted by the server device 20, the register 40 displays a point indicated by the received data.
- the store clerk When the user of the terminal device 10A informs the store clerk that the displayed point is to be used, the store clerk performs an operation using the displayed point in the register 40. When this operation is performed, the register 40 displays an amount corresponding to the points discounted from the price of the displayed product.
- the register 40 transmits a message including the store identifier and the user identifier to notify the use of the points to the server device 20. .
- the server apparatus 20 When the server apparatus 20 receives this message, it searches the user table TB3 storing the received user identifier. When the user table TB3 storing the received user identifier is in the storage unit 202, the control unit 201 specifies the row in which the received store identifier is stored in the user table TB3 storing the received user identifier. The value of the point stored in association with the selected row is set to 0.
- the control unit 101 determines NO in step SA2, determines YES in step SA5, and sets the value of the in-store flag to 0 in step SA6.
- control unit 101 of the terminal device 10B determines NO in step SC2. In terminal device 10B, if control unit 101 determines NO in step SC2, a message is displayed informing that points cannot be obtained outside the store.
- the user of the terminal device 10 since the user of the terminal device 10 cannot obtain points outside the store 3 and can obtain points only in the store 3, the user of the terminal device 10 is Can be attracted to 3.
- one transmitter 30 is arranged in the store 3, but the present invention is not limited to this configuration.
- the transmitter 30 may be arranged for each of a plurality of shelves arranged in the store 3.
- the store 3 may be divided into a plurality of areas, and the transmitter 30 may be arranged in each area.
- store table TB1 stores the device identifier of transmitter 30 arranged in each shelf (each area) of the store of the store identifier in association with the store identifier.
- the transmitter identifier received by the terminal device 10 is the moved position. It changes according to.
- the terminal device 10 transmits the transmitter identifier acquired in the store 3 to the server device 20, and the server device 20 changes the point given to the user of the terminal device 10 according to the transmitted transmitter identifier. It may be.
- the order of the received transmitter identifiers is a predetermined order
- a point different from the point obtained by reading the barcode of the product may be given to the user.
- a point different from the point obtained by reading the bar code of the product may be given to a user who has received a larger number of transmitter identifiers than a predetermined number.
- the points given to the user may be limited.
- the point system 1 may give a point to each user for one item only once a day.
- the point system 1 may provide an upper limit of points given to each user during the day.
- the point system 1 may vary the upper limit of points given to each user within a day for each store.
- the point system 1 gives points to the user who has read the barcode with the terminal device 10, but is not limited to this configuration.
- an IC tag storing a JAN code may be attached to a product, and the JAN code stored in the IC tag may be acquired by the terminal device 10 to obtain points.
- the signal c output from the transmitter 30 may include an error correction code.
- the signal a has the same period during which the signal a is H level or L level corresponding to one digit of the transmitter identifier. The period may be different.
- the service given to the user of the terminal device 10 is a point program, but a coupon may be provided as a privilege.
- a coupon may be provided as a privilege.
- the server device 20 transmits an image of a coupon ticket that can be used to purchase the product to the terminal device 10.
- it is good also as a structure which gives a user the original content and privilege of the shop 3 not only a coupon and a point.
- the configuration for determining whether the terminal device 10 is outside the store 3 is not limited to this configuration.
- GPS Global Positioning System
- the terminal device 10 acquires position information obtained by using GPS outdoors, and the terminal device 10 is located outside the store 3 based on this position information. You may judge whether When the position indicated by the position information is outside the store 3, the terminal device 10 sets the value of the in-store flag to 0.
- a wireless LAN (Local Area Network) access point may be arranged in the store 3, and an access point identifier (for example, SSID (Service Set Identifier)) may be used instead of the transmitter identifier of the embodiment.
- SSID Service Set Identifier
- the terminal device 10 can receive the identifier of the access point of the store 3, it is determined that the terminal device 10 is inside the store 3, and when the terminal device 10 cannot receive the identifier of the access point of the store 3, it is determined that it is outside the store 3. To do.
- an advertisement may be distributed to the terminal device 10 of the user of the application A.
- the server device 20 may count the number of users who have earned points after distributing the advertisement.
- a known POS system the number of people who have purchased a product can be grasped.
- the number of people who have purchased a product can only be grasped by a known POS system, and the number of people who have visited the store cannot be grasped.
- the server device 20 may count the number of terminal devices 10 that have transmitted the transmitter identifier. According to this configuration, it is possible to grasp the number of people who have come to the store 3 by seeing the advertisement, and it is also possible to grasp the number of people who have not purchased the product.
- the points given to the user of the terminal device 10 may be changed according to the time from when the terminal device 10 enters the store 3 until the barcode of the product is read. For example, the points given to the user may be reduced as the time from when the terminal device 10 enters the store 3 until the barcode of the product is read becomes longer. Further, the points given to the user may be increased as the time from when the terminal device 10 enters the store 3 until the barcode of the product is read becomes longer.
- the terminal device 10 when the terminal device 10 reads the barcode of the product outside the store 3, the terminal device 10 displays a message notifying that points cannot be obtained outside the store. It is not limited to this configuration. For example, in the terminal device 10, a screen informing that the points can be obtained in the store 3 may be displayed so as to prompt the customer to visit the store 3. In addition, a user who has obtained a point by reading the barcode of the product with the terminal device 10 in the store 3 purchases the product, and has the terminal device 10 read the barcode of the purchased product outside the store 3 again. In this case, the terminal device 10 may display a message recommending repurchase of the product at the store 3.
- the point is not acquired only by entering the store.
- the unacquired information indicating that may be stored For example, a user whose user identifier is “u0001” enters a store 3 with a transmitter identifier “1001100” and a store identifier “S001”, and the terminal device 10 in the store 3 is not allowed to read the barcode.
- the server device 20 stores unacquired information in association with the row in which the store identifier “S001” is stored in the user table TB3.
- the server device 20 stores the store identifier “S001” as a point lower than the points that the user can acquire at the store 3 whose store identifier is “S001”. It may be added to the column of points in the current row. Further, the server device 20 may transmit an image of a coupon ticket usable at the store 3 whose store identifier is “S001” to the terminal device 10 instead of giving points.
- a program that realizes the function according to the present invention includes a magnetic recording medium (magnetic tape, magnetic disk (HDD (Hard Disk Drive), FD (Flexible Disk), etc.)), optical recording medium (optical disk, etc.), magneto-optical recording medium, It may be provided in a state stored in a computer-readable recording medium such as a semiconductor memory and installed in each device. Alternatively, the program may be downloaded via the communication network 2 and installed in each device.
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Abstract
Description
図1は、本発明の一実施形態に係る特典付与システムの一例であるポイントシステム1を構成する装置を示した図である。通信網2は、音声通信やデータ通信などの通信サービスを提供する移動体通信網である。なお、通信網2は、インターネットや固定電話網なども含めることができる。サーバ装置20、レジスター40及び端末装置10A、10Bは、通信網2を介してデータ通信を行う。
図3は、端末装置10のハードウェア構成の一例を示したブロック図である。制御部101は、CPU(Central Processing Unit)、ROM(Read Only Memory)及びRAM(Random Access Memory)を備えたマイクロコントローラである。CPUがROMに記憶されているプログラムを実行すると、スマートフォンの基本的な機能が実現する。
図5は、サーバ装置20のハードウェア構成の一例を示したブロック図である。表示部203は、液晶ディスプレイを備えており、サーバ装置20を操作するための画面や記憶部202に記憶されている情報などを表示する。操作部204は、キーボードやマウスを備えており、サーバ装置20は、キーボードやマウスに行われた操作に応じて動作する。通信部205は、通信網2を介して通信を行う通信インターフェースとして機能する。通信部205は、通信網2を介して端末装置10やレジスター40と情報のやり取りを行う。なお、本実施形態においては、サーバ装置20は、表示部203と操作部204を備えているが、表示部203と操作部204を備えていない構成であってもよい。
次に、本実施形態の動作の一例について説明する。まず、端末装置10Aのユーザは、店3に入店する前に、上述したアプリAの起動を指示する操作を操作部104において行う。制御部101は、ユーザの操作に応じてアプリAを実行する。制御部101は、アプリAを実行すると、店3内にユーザが位置しているか否かを示す店内フラグを初期化して「0」にする。なお、店内フラグは、値が0であるとユーザが店3の外にいることを示し、値が1であるとユーザが店3の中にいることを示す。音声処理部107においては、マイクロホンで取得した音波がデジタル信号に変換され、このデジタル信号が制御部101へ供給される。
端末装置10Aのユーザは、ポイントサービスを利用する場合、端末装置10Aをレジスター40に近づける。端末装置10Aがリーダに近づくと、レジスター40と、アプリAを実行している端末装置10Aとの間で近距離無線通信が開始される。まず、制御部101は、近距離通信部108を制御し、記憶部102に記憶されているユーザ識別子をレジスター40へ送信する。レジスター40は、ユーザ識別子を受信すると、記憶している店舗識別子と、受信したユーザ識別子とをサーバ装置20へ送信する。
以上、本発明の実施形態について説明したが、本発明は上述した実施形態に限定されることなく、他の様々な形態で実施可能である。例えば、上述の実施形態を以下のように変形して本発明を実施してもよい。なお、上述した実施形態及び以下の変形例は、各々を組み合わせてもよい。
なお、複数の発信機30を店3の中に配置する場合、各発信機の発信機識別子が異なるようにしてもよい。この場合、店舗テーブルTB1は、店舗識別子に対応付けて、当該店舗識別子の店の各棚(各エリア)に配置された発信機30の装置識別子を格納する。
また、このように棚毎(エリア毎)に発信機30を配置する構成にあっては、店3の中を端末装置10が移動すると、端末装置10が受信する発信機識別子は、移動した位置に応じて変化する。端末装置10は、店3の中で取得した発信機識別子をサーバ装置20へ送信し、サーバ装置20は、送信された発信機識別子に応じて、端末装置10のユーザに与えるポイントを変更するようにしてもよい。例えば、受信した発信機識別子の順番が予め定められた順番である場合、商品のバーコードを読み取って得られるポイントとは別のポイントをユーザに与えるようにしてもよい。また、受信した発信機識別子の数が予め定められた数より多いユーザに対して、商品のバーコードを読み取って得られるポイントとは別のポイントを与えるようにしてもよい。
また、無線LAN(Local Area Network)のアクセスポイントを店3の中に配置し、実施形態の発信機識別子に替えてアクセスポイントの識別子(例えばSSID(Service Set Identifier))を用いるようにしてもよい。端末装置10が店3のアクセスポイントの識別子を受信できている場合は店3の中にいると判断し、店3のアクセスポイントの識別子を受信できていない場合は店3の外にいると判断する。
例えば、発信機識別子が「1001100」で店舗識別子が「S001」の店3にユーザ識別子が「u0001」であるユーザが入店し、店3の中で端末装置10にバーコードを読み取らせなかった場合、サーバ装置20は、ユーザテーブルTB3で店舗識別子「S001」が格納されている行に、未取得情報を対応付けて記憶する。
また、本変形例においては、ユーザテーブルTB3において、未取得情報が格納されている状態において、端末装置10のユーザが、店舗識別子が「S001」である店3と同じ系列である他の店3に入店し、商品のバーコードを読み取らせた場合、サーバ装置20は、店舗識別子が「S001」である店3でユーザが取得可能なポイントより低いポイントを、店舗識別子「S001」が格納されている行のポイントの列に加算してもよい。
また、サーバ装置20は、ポイントの付与ではなく、店舗識別子が「S001」である店3で使用可能なクーポン券の画像を端末装置10へ送信するようにしてもよい。
Claims (7)
- 商品を識別する商品識別子を取得する第1取得手段と、
自装置が店内に位置している場合、ユーザを示すユーザ識別子と、前記第1取得手段が取得した前記商品識別子とを送信する第1送信手段と、
を有する端末装置と、
前記端末装置が送信した前記ユーザ識別子と前記商品識別子とを受信する第1受信手段と、
前記第1受信手段が受信したユーザ識別子に対応付けて記憶手段に記憶されている特典情報を、前記第1受信手段が受信した商品識別子に対応した特典を示す情報で更新する更新手段と、
を有するサーバ装置と、
を備える特典付与システム。 - 前記端末装置は、
店内に配置された発信機から出力される発信機識別子を取得する第2取得手段と、
前記第2取得手段が取得した前記発信機識別子を送信する第2送信手段と、
前記第2送信手段が送信した前記発信機識別子を受信した装置から送信された第1の応答を受信する第2受信手段と、
前記第2受信手段が前記第1の応答を受信した場合、自装置が店内に位置していると判定する判定手段と、
を有し、
前記サーバ装置は、
前記端末装置が送信した前記発信機識別子を受信する第3受信手段と、
前記第3受信手段が受信した発信機識別子が前記記憶手段に記憶されている場合、前記端末装置へ前記第1の応答を送信する第3送信手段と、
を有する請求項1に記載の特典付与システム。 - 前記発信機は、前記発信機識別子を表す音波を出力し、
前記第2取得手段は、前記音波を解析して前記発信機識別子を取得する
請求項2に記載の特典付与システム。 - 前記第1送信手段は、自装置が店内に位置していない場合、前記ユーザ識別子と前記商品識別子とを送信しない
請求項1乃至請求項3のいずれか一項に記載の特典付与システム。 - 前記端末装置は、自装置が店内に位置していない場合、前記第1取得手段が前記商品識別子を取得すると、来店を促す情報を表示する
請求項1乃至請求項4のいずれか一項に記載の特典付与システム。 - 端末装置が店内に位置しているときに送信した、ユーザを示すユーザ識別子と、商品を識別する商品識別子とを受信する受信手段と、
前記受信手段が受信したユーザ識別子に対応付けて記憶手段に記憶されている特典情報を、前記受信手段が受信した商品識別子に対応した特典を示す情報で更新する更新手段と、
を有するサーバ装置。 - 端末装置が、商品を識別する商品識別子を取得するステップと、
端末装置が、自装置が店内に位置している場合、ユーザを示すユーザ識別子と、前記取得した前記商品識別子とを送信するステップと、
サーバ装置が、前記端末装置から送信された前記ユーザ識別子と前記商品識別子とを受信するステップと、
サーバ装置が、前記受信したユーザ識別子に対応付けて記憶手段に記憶されている特典情報を、前記受信した商品識別子に対応した特典を示す情報で更新する更新ステップと、
を備える特典付与方法。
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JP2015522779A JP6141976B2 (ja) | 2013-06-12 | 2014-06-10 | 特典付与システム及び特典付与方法 |
US14/897,784 US20160140592A1 (en) | 2013-06-12 | 2014-06-10 | Benefit awarding system, server device, and benefit awarding method |
EP14810256.9A EP3009977A4 (en) | 2013-06-12 | 2014-06-10 | Privilege imparting system, server device, and privilege imparting method |
CN201480032690.7A CN105493118A (zh) | 2013-06-12 | 2014-06-10 | 优惠赋予系统、服务器装置和优惠赋予方法 |
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