WO2013172524A1 - 추천 판매에 따른 보너스 정산 방법 및 그를 위한 네트워크 마케팅 관리 시스템 - Google Patents

추천 판매에 따른 보너스 정산 방법 및 그를 위한 네트워크 마케팅 관리 시스템 Download PDF

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Publication number
WO2013172524A1
WO2013172524A1 PCT/KR2012/010388 KR2012010388W WO2013172524A1 WO 2013172524 A1 WO2013172524 A1 WO 2013172524A1 KR 2012010388 W KR2012010388 W KR 2012010388W WO 2013172524 A1 WO2013172524 A1 WO 2013172524A1
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WO
WIPO (PCT)
Prior art keywords
recommender
bonus
designated selection
information
designated
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PCT/KR2012/010388
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English (en)
French (fr)
Korean (ko)
Inventor
송준실
오경진
Original Assignee
주식회사 엘지생활건강
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Priority to JP2015512555A priority Critical patent/JP6138240B2/ja
Publication of WO2013172524A1 publication Critical patent/WO2013172524A1/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates

Definitions

  • the present invention relates to a network marketing management system.
  • a sales commission (profit) based on a purchase of a product is settled as a bonus according to a recommended sales form.
  • a bonus is a buyer who purchases a product online (including a purchase agent for sale), or directly to a consumer through a visiting or network sales (eg, SNS, messenger activities, etc.) Buyers who purchase goods online (including sales representatives for sale) by a salesperson who promotes (as a professional referrer, 'the primary salesperson'), or consumers who are recruited by a primary salesperson and visited or networked All sales commissions incurred as a result of Buyer's purchases of Products (including Buying Agents for sale) online by a salesperson (as a professional recommender, "Secondary Salesperson") who directly promotes the Product to Referral payments (direct sales, organizational allowances) paid as part, and all or part of the bonus may be given It is distributed.
  • a salesperson who promotes (a professional referrer, 'the primary salesperson')
  • All sales commissions incurred as a result of Buyer's purchases of Products including Buying Agents for sale) online by a salesperson (as a professional recommend
  • the direct marketing allowance in the network marketing service is the sponsorship allowance paid by the purchase of their own products
  • the organizational allowance is the sponsorship allowance incurred by the purchase of goods by others (subordinate members) after the direct sales allowance.
  • the bonus may include a tissue allowance and further include a direct sales allowance.
  • the recommenders / groups that motivated the recommendation purchase are classified by type (for example, designated recommenders and designated select organizations including professional recommenders, employee recommenders, social contribution recommenders, and star recommenders). It is a delimitation.
  • Multi-level sales means that a seller or service provider joins a person as a salesman of his or her sales organization, purchases or receives the goods supplied by him, sells or provides them to the consumer, and Encourages all or part of consumers to become subordinate salespersons of any person and encourages the subordinate salesman to do the same as any other person so that certain benefits can be obtained.
  • Sale or provision of services in the process of This refers to a method of selling a product in a process in which a salesperson is spread more than two stages sequentially and step by step.The salesperson sells the product directly to consumers, leaving the retail profits while recruiting other salespersons and receiving bonus according to the salesperson's performance.
  • an online e-commerce (ie network marketing) service that includes a multi-stage selling method
  • the buyer or first- and second-tier salespeople generate bonuses (direct sales, organizational pay, etc.) through e-commerce.
  • bonuses organizations allowances paid as part or all of the sales commissions arising from the purchaser's purchases are distributed to the upper tier, and the buyer's intention to distribute bonuses As it is not reflected, it is hindering sound network marketing services.
  • the spill-over network marketing method extends the width to three, four, and five lines as well as the binary method. .
  • a bonus (organization allowance) is paid when the sales code is completely filled up to one to four generations from the person.
  • the sales code is the minimum unit for paying bonuses (direct sales), which is the purchase point awarded for all or part of the sales commission incurred due to the purchase of a product (including a purchase agent for sale).
  • 1 sales code is generated for every 10000 purchase points for bonus (direct sales), and if purchase point A is 10,000 for one quantity of product A, buyer A buys one product A.
  • Two sales codes are assigned to
  • Buyer a additionally purchases a product B having purchase point "6000" and a product C having purchase point "5000" one by one, buyer 1 is given one sales code again.
  • These sales codes are granted in real time immediately after the purchaser's settlement, and are sequentially given at the time of purchase and settlement of each product. However, if the purchase point of the product purchase total is less than "10000", no sales code is generated and bonus (direct sales allowance) is not paid.
  • the bonus (direct sales allowance) is provided in real time to the buyer who generated the sales code at the same time as generating the sales code.
  • the bonus (organization allowance) that is caused by the purchase of a product (including a purchasing agent for sale) by another person (sub-organization member) is paid to the sales code granted as described above. Should be filled in completely. Therefore, it may be easier for the 1st or 2nd salesperson to receive a bonus (organizational allowance) for the sales code existing in the upper layer (depth # 0) (the bonus point of the initial sales code is the lower layer (depth # 1). ⁇ 4) is filled with "30" sales codes, and if the sales code exists in the lower hierarchy (for example, depth # 15), in order for the 1st or 2nd salesperson to receive the bonus (organization allowance) (depth # 16 ⁇ 19), the sales code should be filled in.
  • bonuses (organizational allowance) are sequentially paid for the sales codes in depth # 15.
  • bonuses in binary spillover network marketing methods are only theoretically possible, and in reality, it is impossible to give out bonuses (organizational allowances) that are impossible, especially to the 1st and 2nd salespersons who generate sales codes in the lower tier. It can be seen that the marketing method.
  • organizational diffusion leads to geometric increase and suggests a marketing method that is impossible in reality.
  • bonuses paid as a reward for purchasing behavior are divided and distributed to upper classes regardless of the intention of distributing bonuses of buyers who actually purchase the goods, which is a factor that lowers the purchase motivation. Incentives for purchase can vary, especially when a buyer purchases a product through a referral purchase, so that bonuses (organizational allowances) can be distributed according to the buyer's intention to incentivize purchasing and establish sound network marketing services. There is an urgent need for a more reasonable distribution of bonuses.
  • An object of the present invention is to provide a bonus settlement method and network marketing management system therefor, which can settle a commission based on a recommendation type of sales commission (profit) according to the purchase of a product in an electronic commerce online.
  • a bonus settlement method and a network marketing management system therefor which can settle a commission (profit) according to the purchase of a product in an online e-commerce transaction as a bonus according to the recommended sales form.
  • the member information is received, and the top recommender information is selectively received and stored in the database.
  • the top recommender of the buyer is checked, the designated selection recommendation information is presented, and when receiving the distribution ratio information on the bonus from the buyer terminal, the fee for the product sale is calculated and the bonus is distributed.
  • the bonus is settled as a bonus to the top referral, the designated selection referral, and the designated selection group according to the ratio information.
  • 1 illustrates a binary spill-over network marketing scheme.
  • FIG. 2 is a diagram schematically illustrating the configuration of an exemplary network marketing management system in which the present invention may be practiced.
  • FIG. 3 is a view showing in detail the configuration of the main server according to an embodiment of the present invention.
  • 4A to 4E illustrate designation selection recommendation information according to an embodiment of the present invention.
  • FIG. 5 is a flowchart illustrating a bonus settlement procedure according to a recommendation sale according to an embodiment of the present invention.
  • FIG. 2 is a diagram schematically showing the configuration of an exemplary network marketing management system in which the present invention may be implemented
  • FIG. 3 is a diagram showing the configuration of a main server in detail according to an embodiment of the present invention.
  • a bonus distributed by the purchaser of a product may include an organizational allowance in network marketing, and may further include a direct sales allowance.
  • bonuses are sponsorships paid as part or all of the sales commission incurred as a result of the purchase of goods by a purchaser who purchases the product online or by a purchaser who purchases the product online by a primary or secondary salesperson. It means allowance (direct sales, organizational allowance), and all or part of the bonus is distributed to the corresponding recommender according to the recommended sales form. In this case, only part of the bonus is distributed to the recommender in order to consider the direct sales allowance of the buyer, which is the subject of the purchase. Direct marketing allowances can be distributed by buyers, and organizational allowances can be distributed to recommenders.
  • the referral sales form means that when a buyer purchases a product through a referral purchase, the bonus paid as a part or all of the sales commission incurred as a result of the buyer's purchase of the product as a part or all of the referral / group
  • the recommendation / group that motivated the recommendation purchase is categorized by type (e.g., designated recommendation referrals including top recommenders, professional recommenders, employee referrals, social contribution recommenders, star recommenders, etc., designated designation organizations, etc.). Therefore, the sales form is divided accordingly.
  • all or part of the sales commission is paid as a bonus
  • the sales commission paid as a bonus includes direct sales commission and organizational commission.
  • the sales commission paid as a bonus may be configured to include an organizational allowance excluding direct sales allowance.
  • the network marketing management system of the present invention includes a main server 10, a manufacturer server 20, a payment server 30, an authentication server 40, member terminals 50, and a recommender online.
  • the terminals 60 are connected to each other.
  • Member terminal 50 is composed of a terminal of new and existing members that are connected to the main server 10 online.
  • the member may optionally enter a motivated referrer of the membership (named a 'top referrer') to purchase the product.
  • the input of the top recommender may be input through the recommender ID.
  • the top referrer of the top referrer becomes the next top referrer to the member.
  • the member terminal 50 may be replaced with a PC, a laptop, a handheld PC, a PDA, a mobile communication terminal, a portable Internet terminal, a broadcast receiver, a DMB phone, and the like through a wired or wireless Internet connection.
  • e-commerce services ie network marketing services
  • e-commerce services are, as far as possible, irrespective of their kind.
  • the recommender terminal 60 is composed of terminals of new and existing salespeople who are connected online with the main server 10. Salespeople are recruited and visited by salespeople (primary salespeople) or primary salespeople who promote products directly to consumers (potential buyers) through door-to-door sales or network sales (eg, customer recruitment through SNS, messenger, etc.). Includes salespeople (secondary salespeople) who promote products directly to consumers through sales or network sales.
  • the primary or secondary salesperson may be a professional recommender to directly promote the product to the consumer through a visiting or network sales.
  • the type of recommender terminal 60 can be replaced with not only a PC but also a laptop, a hand-held PC, a PDA, a mobile communication terminal, a portable Internet terminal, a broadcast receiver, a DMB phone, and the like through a wired or wireless Internet connection. Professional referral registration is sufficient if possible.
  • a professional recommender may be a person registered as a sole proprietor, for example an existing offline visiting salesperson. When registering a professional referral, register your name, social security number, business registration number, and account number for receiving bonuses. In addition, the professional recommender may register in advance the designated selection recommender or designated selection group to further divide the bonus to be distributed to him, and the ratio of bonus allocation of the designated selected recommender or group. At this time, the registration of the designated selection recommender / group can be designated at the initial registration step, and the information can be freely added until the addition / update of the withdrawal, and the selection of the designated selection recommender / group can be set in plural.
  • nominated A recommendation A e.g., Social Contribution Referral a
  • 20% of the nominated selection recommender B e.g., star nomination b
  • 30% will be allocated.
  • a professional recommender selects himself as the designated selection recommender when a consumer purchases a product (including a purchase agent for sale) at the time of product promotion, the professional referrer will receive a bonus distributed to himself (eg, social contribution recommenders a, It can also be actively promoted to be distributed to star recommenders b) or to groups (eg church c).
  • a bonus distributed to himself eg, social contribution recommenders a, It can also be actively promoted to be distributed to star recommenders b) or to groups (eg church c).
  • the designated selection recommender / group is the person / group that the buyer will distribute the bonus paid as part or all of the sales commission incurred as a result of the purchase of the product.
  • the designated selection recommender / group has a unique ID (recommended / group ID) that can be identified, and the buyer can designate a plurality of designated selection recommenders / groups each time a product purchase agent is purchased or sold.
  • the designated selection recommender includes a professional recommender, an employee recommender, a social contribution recommender, a star recommender, and the like.
  • An example of an employee recommender may be a group employee of a sales company and his or her family.
  • a social contribution recommender it may be a person with active public interest activities.
  • a star recommender an entertainer may correspond thereto.
  • the designated selection group is a gathering group of two or more, such as a social gathering, alumni, a fellowship, a social gathering, a hobby meeting, an educational gathering, and the like may be a group that shares common interests and interests.
  • the manufacturer server 20 is connected to the main server 10 online, and if there is a request for purchasing a product (including a purchasing agent for sale) on / offline to the main server 10, the corresponding product is delivered to a member (buyer). .
  • the payment server (financial institution) 30 is connected to the main server 10 online, and is for payment processing according to the product purchase.
  • the authentication server 40 is connected to the main server 10 online for member authentication and payment authentication.
  • the main server 10 is a service center having a web / wafer server that forms part of a web / web (WAP) supporting one or more clients, and the sales company is its system administrator.
  • WAP web / web
  • the main server 10 operates on / offline membership system and operates a web / wap site for e-commerce (network marketing) as a business that sells goods (articles) and the like for purchase or sale through online / offline.
  • e-commerce network marketing
  • the sales commission is calculated and the bonus paid as all or part of the sales commission is settled to the recommender based on the distribution ratio information. That is, the bonus paid as part or all of the sales commission (which may be all or part of it) is settled to the top recommender, designated select recommender, designated select entity, and designated select entity of the buyer who purchased or acted on the basis of the distribution ratio information. .
  • a sales commission is a profit from the sale of goods. All or part of the sales commission (in this case, the member's profit equals 100%) or part (for example, company or agency (distributor) profit and member's profit 30% (or 10%: 20%): 70%). In this case, 70% of the member's profit may be provided to the recommender as a bonus (direct commission, organizational commission). In the present invention, the member profit which is all or part of the sales commission is provided as a bonus to the recommender.
  • the distribution method for the bonus payment is possible in various modifications and implementations according to the policy of the operator, and since the actual method is carried out in various ways for each operator will be omitted further description.
  • the sales fee is incurred for all or part of the member's profits, excluding the company or agency (distributor's) profits, and the bonus returned to the recommender settles all or part of the sales commissions for the member's profits.
  • the bonus equals 100%
  • part for example, if the buyer's profit and the referrer's profit are 30%: 70%, referral profit 70 % Can be a bonus.
  • the remaining bonus is recognized as a direct sales allowance corresponding to the buyer's interest.
  • the direct sales allowance paid as a bonus is distributed to the buyer is subject to the sales company's policy.
  • the buyer is also referred to the bonus / direct sales allowance. You can transfer to.
  • the bonus distributed to the recommender may be provided in whole or in part in the sales commission, which is set as a member interest in all or a portion of the total sales commission (company / agent profit + member profit).
  • the control server 11 of the main server 10 manages and controls the manufacturer server 20, the payment server 30, the authentication server 40, each member terminal 50, and the recommender terminal 60 through online.
  • Member information DB 121, product information DB 122, sales commission information DB 123, bonus information DB 124, recommender information DB 125, distribution ratio information DB 126, purchase history DB 127 Manage and control the database 12 (the role of the DB management unit 111), calculate the sales commission (profit) and bonus through the commission calculation unit 113, the bonus settlement unit 114, and the like, On the basis of the percentage information, all or part of the sales commission, which is set as a member benefit from all or part of the total sales commission, is returned as a bonus to the recommender.
  • control server 11 performs service matching between the salesperson (which is one of the professional recommenders) and the buyer through the service matching unit 115. For example, when a buyer applies for a salesperson's visit service (for example, a skin make-up service, etc.) at the time of purchase of a product, the salesperson in the neighborhood of the buyer is searched to match the buyer and the salesperson (professional recommender) one-to-one.
  • a salesperson's visit service for example, a skin make-up service, etc.
  • the member information DB 121 of the database 12 includes personal information of each member or a professional recommender, information about a professional recommender (network member) linked to the title and second level of the member or professional recommender, and a professional recommender. Office information and the like can be stored and managed.
  • the product information DB 122 may store and manage a price, a category, a manufacturer, detailed product information, and a review of the corresponding product.
  • the product may be cosmetics, moisturizers, bath products, etc., may be a monthly liquid product.
  • the monthly plan the 30,000 won plan provides basic cosmetics such as whitening and moisturizing care, and the 40,000 won plan provides basic cosmetics such as whitening, wrinkle and moisturizing care, and the 50,000 won plan provides whitening, wrinkle and moisturizing care.
  • Basic cosmetics and color cosmetics, etc., the 70,000 won plan provides basic cosmetics such as whitening, wrinkles and moisturizing care, and skin massage such as packs, peeling kits, trouble care, etc.
  • Basic cosmetics such as wrinkles, moisturizing care, and color cosmetics
  • skin massages such as packs, peeling kits, and trouble care, and cosmetic services (such as twice a month) for customers or sales representatives can be provided.
  • the subscription product may be provided in a predetermined unit (2 months, 1-4 quarters, 6 months, 1 year, etc.) in consideration of usage.
  • the sales commission information DB 123 may store and manage information on purchase goods and sales commission information of each member.
  • the sales commission information may include 30% (or 10%) of all (e.g., 100% of the member's profits) or some (e.g., company or agency (distributor) profits and member's profits). (20%): 70%).
  • the bonus information DB 124 may store and manage information on the bonus to be distributed to each member or recommender.
  • the bonus information is 30%: 70% of all (e.g., 100% of bonuses) or part of (e.g., buyers 'interests and referrals / groups' profits).
  • the Seller's bonus policy establishes a bonus ratio for the buyer's interests and the interests of the referrer / group.
  • the bonuses (direct sales allowances) allocated to buyers may be selectively transferred to recommenders / organizations.
  • the recommender information DB 125 includes the top recommender information of a member (potential buyer) that is selectively registered at the time of membership registration, and the professional recommender and employees so that the buyer can refer to the bonus distribution when purchasing the product (including a purchase agent for sale).
  • Designated selection recommenders including recommendation recommenders, social contribution recommenders, star recommenders, and the like, and recommendation information about designated selection organizations and the like can be registered and stored and managed in advance.
  • the control unit 116 of the control server 11 refers to the member's top recommender (the upper referrer) by referring to the member information DB 121 and the recommender information DB 122 when the buyer purchases the product (which may be before or after the payment). If you withdraw, you can be the next higher referrer), and if the buyer's top referrer exists, the designated opt-in recommendation information is configured by the information and distribution ratio of the ancestor and the designated opt-in referral / group (Fig. 4a to 4e) to the buyer. If there is no superior recommender of the buyer, the designated selection recommendation information is configured by the information about the designated selection recommender / group and the distribution ratio (FIGS. 4B to 4E) and provided to the buyer.
  • Designation selection recommendation information is provided to the buyer either sequentially or in stages.
  • the top recommender (the top recommender) is present, the top recommender information is presented as shown in FIG. 4A, and if the buyer confirms this, the designated select recommender or the designated select organization can be designated as shown in FIG. 4B. Thereafter, when the buyer selects the designated selection recommender on the screen of FIG. 4B, a recommender (eg, a professional recommender, an employee recommender, a social contribution recommender, a star recommender, etc.) to allocate the bonus may be selected on the designated selection recommender screen of FIG. 4C.
  • a recommender eg, a professional recommender, an employee recommender, a social contribution recommender, a star recommender, etc.
  • the process proceeds to the step of inputting the ID of the recommender (not shown), and then proceeds to the step of designating a distribution ratio of bonuses to be distributed to the recommender as shown in FIG. 4E.
  • the buyer selects a social contribution recommender, a star recommender, etc. on the designated selection recommender screen of FIG. 4C, a list of recommenders registered in advance at a lower level of the recommender is provided (not shown), and the buyer is provided on the recommender list. After selecting the desired recommender, you can specify the distribution ratio of the bonus to be distributed to the group on the screen of Figure 4e.
  • the recommendation group e.g., a social gathering, alumni group, a fellowship group, a social gathering, a hobby group, an education group, etc.
  • the buyer selects the designated selection group on the screen of FIG. 4B
  • the recommendation group e.g., a social gathering, alumni group, a fellowship group, a social gathering, a hobby group, an education group, etc.
  • the buyer selects a desired organization on the designated selection group screen of FIG. 4D
  • a list of recommended organizations pre-registered at a lower level of the designated selection organization is provided (not shown), and the buyer selects the desired organization on the recommendation group list. You can choose a group.
  • the purchaser may designate a distribution ratio of the bonus to be distributed to the corresponding organization on the screen of FIG. 4E.
  • the purchaser may select a plurality of recommenders or / and groups in the designated selection recommendation information screen, and the sum of the bonus distribution ratios distributed to the designated selection recommenders / groups or the top recommenders and the designated selection recommenders / groups should be 100%.
  • the bonus share ratio of the top referrer is 50% or more.
  • it can be configured so that the buyer can arbitrarily adjust the distribution ratio of the top recommenders. For example, if the buyer selects unconfirmed for the fee distribution ratio of the upper recommender in the screen of FIG. 4A, the distribution ratio screen of FIG. 4E is displayed so that the bonus distribution ratio can be set according to the will of the buyer.
  • the distribution ratio information DB 125 may store and manage distribution ratio information regarding a higher recommender, a designated selection recommender, and / or a designated selection entity, and a fee allocation ratio, etc. selected by the buyer at the time of purchase of the product. .
  • next higher recommender or the next higher recommender when the second recommender withdraws may be the same or different from the professional recommender in the designated selection recommender.
  • the purchase history DB 127 may store and manage the product sales history of the buyer. Based on the purchase history DB 127, the control unit 116 of the control server 11 does not enforce the policy to distribute the bonus to the recommender from the member more than a predetermined number of times (e.g. 3 times), but the bonus from the product purchase price You can deduct the amount allocated.
  • a predetermined number of times e.g. 3 times
  • control unit 116 based on the purchase history DB 127, a recommendation message that can generate a bonus by registering as a professional recommender from a predetermined number (e.g. 5 times or more) known communication means (e.g., wired / wireless telephone, e-mail) , Text messages, SNS, messenger, etc.).
  • a predetermined number e.g. 5 times or more
  • known communication means e.g., wired / wireless telephone, e-mail
  • Text messages e.g., SNS, messenger, etc.
  • the DB manager 111 of the control server 11 manages information stored in the database 12.
  • the electronic commerce unit 112 allows a member to select a desired product and pay the corresponding product, and allows the member to deliver the completed payment to the desired shipping destination.
  • Payment methods include online payment (credit card payment), direct debit, and Jiro.
  • the electronic commerce method performed by the electronic commerce unit 112 applies a known method mutatis mutandis.
  • the fee calculation unit 112 calculates a sales commission of a product purchased by a first or second salesperson for the purpose of directly using the member or selling the product. For example, assuming that 10% of the selling price (for example, 10,000 won) is the selling profit when selling the product A, the selling profit is 1,000 won. The sales fee of 1,000 won, which is all of this profit, is calculated. Alternatively, the selling fee is 700 won, which is part of the sales profit (e.g., when the company or agency (distributor) profit and the member profit are set at 30% (or 10%: 20%): 70%).
  • the bonus settlement unit 114 checks the bonus policy (bonus ratio) with reference to the bonus information DB 124 and awards the bonus by referring to the distribution ratio information DB 126 for the sales commission calculated by the fee calculation unit 113.
  • Settle 300 won.
  • the designated designated recommender A is a professional recommender
  • the specialized recommender has additionally designated designated recommenders / groups (for example, the professional recommender designates a plurality of designated selected recommenders a and b and a designated selected group c, respectively)
  • the bonus settled on the designated selection recommender A (100 won) is re-distributed to the professional recommender according to the distribution ratio. Won, 20 won for the designated selection recommender a, 20 won for the designated selection recommender b, and 30 won for the designated selection organization c.
  • the bonus allocated to that recommender / group is calculated in the same way.
  • the bonus is settled to the corresponding high recommender, designated select recommender, and designated select group.
  • the bonus settled by the bonus settlement unit 114 is transferred to the top recommender, designated selection recommender, designated selection organization through the payment server 30.
  • the service matching unit 115 matches one-on-one with the salesperson (one of the professional recommenders) when the buyer applies for a salesperson's visit service (for example, a skin make-up service, etc.) when purchasing a product.
  • a salesperson's visit service for example, a skin make-up service, etc.
  • control unit 116 controls and manages various procedures related to electronic commerce, sales commission (profit) calculation, allowance calculation and payment.
  • FIG. 5 is a flowchart illustrating a bonus settlement procedure according to recommended sales according to an embodiment of the present invention.
  • the control server 11 sets the company or distributor (distributor) profit and the member profit on the sales commission, and sets the bonus ratio on the profit of the buyer and the profit of the recommender / group according to the bonus policy of the sales company. That is, whether all sales profit is to be calculated as sales commission, or when a portion of the sales profit (e.g., company or agency (distributor) profit and member profit is set at 30% (or 10%: 20%): 70%) ) Is set up as a sales commission, and you also set up all of the calculated commission as a bonus (e.g., if you set the bonus at 100%), or just a portion of it as a bonus (e.g. If the profit and the recommender / group's profit are set at 30%: 70%, the bonus ratio will be set.
  • a portion of the sales profit e.g., company or agency (distributor) profit and member profit is set at 30% (or 10%: 20%): 70%
  • the control server 11 authenticates the authentication server 40. Authenticate the login of the existing member through the member and stores the login date and time, etc. in the member information DB 121, the new member receives the various personal information of the member through the member terminal 50 to the member information DB 121 Save (S501). Login process can be done through ID and password input window, and new members can register their name, date of birth, social security number, address, account number to receive bonuses, referral member name, their ID and password, and email address. After becoming a member.
  • the control server 11 determines whether the logged-in member is a new member or an existing member (S502). If the existing member is an existing member, the control server 11 proceeds to the next step (S504). It receives the input and stores in the member information DB 121 (S503) and proceeds to the next step (S504).
  • the control server 11 pays the goods purchased or acted by the member through the payment server 30 and the authentication server 40 (S505), and when the payment is completed, the goods purchased or acted by the member manufacturer server ( 20) Ask for delivery.
  • the above procedure applies the normal e-commerce procedure mutatis mutandis.
  • control unit 117 configures the designated selection recommendation information based on the information about the upper recommender and the designated selection recommender / group and the distribution ratio and provides it to the buyer terminal (member terminal 50). do.
  • control unit 117 configures the designated selection recommendation information with the information about the designated selection recommender / group and the distribution ratio and provides it to the buyer terminal (member terminal 50).
  • the purchaser may designate at least one of a top recommender, a designated selection recommender, and a designated selection organization to allocate the bonus through the designated selection recommendation information, and designate a bonus distribution ratio thereof.
  • a plurality of designated selection recommenders and designated selection organizations may be designated, and the total sum of the bonus distribution ratios is 100%.
  • the bonus distribution ratio information specified by the buyer is stored and managed in the distribution ratio information DB 126.
  • the commission calculation unit 112 of the control server 11 calculates a sales commission (profit) due to the sale of the product with reference to the sales commission information DB 123 (S506). That is, assuming that 10% of the selling price (for example, 10,000 won) is a selling profit when selling the product A, the commission calculation unit 112 calculates the selling profit as 1,000 won, and the selling fee is 1,000 won which is all of the selling profit. Calculate Alternatively, the commission calculation 112 sells 700 won which is a part of the sales profit (e.g., when the company or agency (distributor) profit and the member profit are set at 30% (or 10%: 20%): 70%). We calculate by fee.
  • 10% of the selling price for example, 10,000 won
  • the commission calculation unit 112 calculates the selling profit as 1,000 won, and the selling fee is 1,000 won which is all of the selling profit.
  • the commission calculation 112 sells 700 won which is a part of the sales profit (e.g., when the company or agency (distributor) profit and the member profit are
  • the bonus settlement unit 114 of the control server 11 checks the bonus policy (bonus ratio information) with reference to the bonus information DB 124 and distributes the sales fee calculated by the fee calculation unit 113.
  • the bonus is settled as a bonus to the top recommender, the designated selection recommender, and the designated selection group according to the bonus distribution ratio information (S507).
  • the bonus settlement unit 114 will receive 500 won for the top referral, 100 won for the designated pick recommender A, and the designated pick recommender. The amount is settled at 200 won for B and 300 won for C. If the dual-designated referrer is a professional referrer and the professional referrer has set up additional designated-selected referrals / groups (which is an additional allocation rate), the bonus settlement unit 114 adds the bonus assigned to that professional referrer. Assign to yourself or the appropriate referrer / group based on the distribution rate.
  • the bonus settlement unit 114 calculates the bonus to the corresponding high recommender, designated select recommender, and designated select group according to the bonus distribution ratio. .
  • Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, which are also implemented in the form of carrier waves (for example, transmission over the Internet). Include.
  • the computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.
  • functional programs, codes, and code segments for implementing the above embodiments can be easily inferred by programmers in the art to which the present invention belongs.

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  • General Physics & Mathematics (AREA)
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PCT/KR2012/010388 2012-05-17 2012-12-03 추천 판매에 따른 보너스 정산 방법 및 그를 위한 네트워크 마케팅 관리 시스템 WO2013172524A1 (ko)

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JP2015512555A JP6138240B2 (ja) 2012-05-17 2012-12-03 推薦販売によるボーナス精算方法およびそのためのネットワークマーケティング管理システム

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KR10-2012-0052562 2012-05-17
KR1020120052562A KR101520434B1 (ko) 2012-05-17 2012-05-17 추천 판매에 따른 보너스 정산 방법

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KR101633914B1 (ko) 2015-03-17 2016-06-27 (주)에라토 공유판매자 관리 시스템 및 방법
KR101803863B1 (ko) * 2016-05-13 2017-12-04 최종곤 네트워크 마케팅과 클라우드 펀딩을 융합한 마케팅 시스템 및 방법
JP7341655B2 (ja) * 2018-12-11 2023-09-11 アセンブローグ株式会社 情報処理装置及びプログラム
KR102443318B1 (ko) * 2019-08-08 2022-09-19 김학수 Sns를 이용한 온라인 판매 방법
JP7134150B2 (ja) 2019-08-27 2022-09-09 三菱電機株式会社 放射能分析装置
KR102272281B1 (ko) 2021-03-02 2021-07-02 이우종 다코드 생성기능을 갖는 네트워크 마케팅 보상시스템

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JP6138240B2 (ja) 2017-05-31
KR20130128667A (ko) 2013-11-27
JP2015520451A (ja) 2015-07-16

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