WO2007108088A1 - 割り戻しによる商品の販売促進システムおよび販売促進方法 - Google Patents
割り戻しによる商品の販売促進システムおよび販売促進方法 Download PDFInfo
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- WO2007108088A1 WO2007108088A1 PCT/JP2006/305549 JP2006305549W WO2007108088A1 WO 2007108088 A1 WO2007108088 A1 WO 2007108088A1 JP 2006305549 W JP2006305549 W JP 2006305549W WO 2007108088 A1 WO2007108088 A1 WO 2007108088A1
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- payment
- rebate
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Definitions
- the present invention relates to a product sales promotion system and a sales promotion method.
- rebate services are often used for sales promotion of merchandise.
- This rebate service means that when a product purchaser (user) purchases a product, points are added according to the purchase price, and when the same purchaser purchases the product next time, the accumulated points at that time.
- This is a service that can be used to pay for the product by converting the price into a value.
- Japanese Patent Publication No. 2002-259792 discloses a sales merchandise registration method and its apparatus.
- a point return service, etc. is provided for sales promotion in relation to merchandise sales at virtual stores formed on the Internet.
- Japanese Patent Laid-Open No. 2002-352162 describes a point-based sales method and a point-based sales system in which a user is given points when purchasing a product via an organizer server.
- the present invention is initially interested in information provided on the Internet, and when a user purchases a specific product for a user who uses the information providing service, Will be reimbursed based on the amount paid as the usage fee for the information provision service. As a result, the user who uses the information providing service for a long time increases the willingness to purchase the specific product.
- the present invention aims to enhance the sales promotion effect for a product that the user does not necessarily intend to purchase. In other words, when a user wants a product in a category that includes the specific product, the specific product is subject to the above-mentioned rebate. It becomes easy to be preferred. Also, the degree of preference increases with time. Of course, it goes without saying that the present invention has the same sales promotion effect as described above for users who intend to purchase from the beginning.
- product includes services that are not limited to goods.
- the Internet site includes an Internet site for mobile phones (hereinafter referred to as a mobile site).
- the point is a right given to the user according to the amount paid by the user regardless of the name.
- the present invention there is a user who provides information to a user via an information provider's power Internet site, more preferably a mobile site, and stores the information providing fee paid by the user.
- an information provider's power Internet site more preferably a mobile site
- a specific product for example, the seller or manufacturer of the specific product gives the user a motivation to purchase the specific product by rebating the user. The purpose is to increase the sales promotion effect.
- the Internet site means a place on the Internet where, for example, image data is registered.
- the mobile site means a place on the Internet where, for example, image data or the like is registered so that image data or the like can be transmitted to the mobile phone in a service using the mobile phone.
- the rebate means that part or all of the purchase price is reduced by some method.
- the present invention provides the following means. More specifically, the first invention is a sales promotion system for products using an Internet site, and provides information for transmitting predetermined information to a user's information terminal device via the Internet site. And payment for a predetermined period as a consideration for the information provided by the information providing means for use in determining the rebate amount rebated to the user when the user purchases a specific product. And means for calculating a cumulative total of the received or converted point values.
- a user who did not plan to purchase a specific product initially receives information, but accumulates the paid amount without knowing and receives a rebate. Force S is possible. This motivates the purchase of a specific product and increases the sales promotion effect of the specific product.
- the price of a specific product is substantially reduced by using a service that is beneficial to the user. Increase sales promotion effect.
- the second aspect of the present invention is a product sales promotion system using an Internet site, which receives a user's new registration information and stores the user registration information in a user registration information storage medium.
- Registration means information providing means for providing information to the user via the Internet site only when the user registration information is stored in a user registration information storage medium; and Payment information registration means for receiving payment information of a user including a payment amount as a price and storing the payment information in a payment information storage medium; and when the payment information is received a plurality of times, the payment information
- the payment amount in the payment information is stored in the payment information storage medium as a total payment amount, and when the payment information is received a plurality of times, Total payment amount registration means for storing the total amount added by the payment information addition means as a total payment amount in the total payment amount storage medium, and the total
- a user who did not plan to purchase a specific product at the beginning receives information, but accumulates the paid amount without knowing and receives a rebate. Force S is possible. This motivates the purchase of a specific product and increases the sales promotion effect of the specific product. In addition, for users who plan to purchase from the beginning, the price of a specific product is substantially reduced by using a service that is beneficial to the user. Increase sales promotion effect.
- the third invention is characterized in that, in the second invention, the rebate amount is equal to the total payment amount.
- the entire amount of information provided by the user is rebated.
- users can receive information free of charge, which increases the sales promotion effect of specific products.
- the fourth invention is characterized in that, in the second invention, the rebate amount is an amount calculated by converting the total payment amount into a point and multiplying the point by a certain amount.
- the amount calculated by multiplying a certain amount is rebated. This has a higher sales promotion effect for users who have used the site for a long time.
- the rebate amount is calculated by converting the total payment amount into points, and rebating from points according to a period of use of the user on the Internet site. It is an amount calculated by changing the conversion ratio to the amount of money and multiplying the conversion ratio by the points.
- the amount calculated by multiplying the conversion ratio according to the user's usage period is rebated. Therefore, it has a higher sales promotion effect for users who have used the site for a long time.
- the rebate amount is converted from a point to a rebate amount according to a period of use of the user on the Internet site. It is an amount calculated by changing the ratio and multiplying the conversion ratio by the point.
- the amount calculated by multiplying the conversion ratio according to the user's usage period is rebated. This has a higher sales promotion effect for users who have used the site for a long time.
- the seventh invention is characterized in that, in the second invention, the information providing fee is a monthly usage fee of the Internet site.
- a rebate is made according to the total payment amount of the monthly usage fee of the Internet site. Therefore, it has a higher sales promotion effect for users who have used the site for a long time.
- the eighth invention is characterized in that, in the first or second invention, the Internet site is a mobile site.
- the user can receive information via a mobile phone without being locked in place, and is rebated according to the usage fee of the mobile site. Therefore, it has a higher sales promotion effect for users who have used mobile sites for a long time.
- the ninth invention is characterized in that, in the first or second invention, there is a certain relationship between the content of the information and the specific product.
- the ninth aspect by providing a certain relationship between the information provision content and the specific product, the user who has received the information is interested in the specific product. For this reason, the synergistic effect with the above-mentioned rebate effect has the effect of increasing the sales promotion effect of specific products.
- the tenth invention is characterized in that, in the ninth invention, the content of the information is travel information including a photograph, and the specific product is a camera.
- the eleventh invention is a sales promotion system for products using an Internet site.
- Rebate application information registration means for storing user rebate application information in a rebate application information storage medium, and at least if the rebate application information is stored in the rebate application information storage medium, the Internet
- a payment amount for a user including a total payment amount that is a total amount of information to be provided to the user via a predetermined period, a payment amount for requesting transmission of information to the Internet site, an information request means
- the payment information receiving means for receiving the payment information transmitted from the Internet site in response to the request, and the user is a specific user corresponding to the total payment amount of the user included in the payment information. Only when purchasing a product, calculate the rebate amount to be discounted from the purchase price of the specific product And amount calculating means rebate that is characterized by having a.
- a user who did not plan to purchase a specific product at the beginning can receive the information and can receive the rebate by accumulating the paid amount without knowing it. This makes it possible to motivate the purchase of a specific product and increase the sales promotion effect of the specific product. In addition, even for users who are planning to purchase power for the first time, while using services that are beneficial to users, such as providing information, the price of a specific product will substantially drop, so Increase sales promotion effect.
- the twelfth invention is characterized in that, in the eleventh invention, the rebate amount is equal to the total payment amount.
- the information providing fee paid by the user is fully rebated. Therefore, users will receive information for free, apparently, and the sales promotion effect for specific products will increase.
- the thirteenth invention is characterized in that, in the eleventh invention, the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a certain amount. .
- the amount calculated by multiplying a certain amount is rebated. As a result, it has a higher sales promotion effect for users who have used the site for a long time.
- the rebate amount is the total payment amount. Is converted into points, and the conversion ratio from points to rebates is changed according to the period of use of the user on the Internet site, and the conversion ratio is multiplied by the points. It is characterized by.
- the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated. This has a higher sales promotion effect for users who have used the site for a long time.
- the fifteenth aspect of the invention is characterized in that the price of the information provided to the user is a monthly usage fee of the Internet site.
- a rebate is made according to the total payment amount of the monthly usage fee of the Internet site. Therefore, it has a higher sales promotion effect for users who have used the site for a long time.
- the Internet site is a mobile site.
- a user can receive information via a mobile phone without being bound by a place, and is rebated according to the usage fee of the mobile site. This has a higher sales promotion effect for users who have used mobile sites for a long time.
- the seventeenth invention is characterized in that, in the eleventh invention, there is a certain relationship between the content of information provided to the user and the specific product.
- the synergistic effect with the above-mentioned rebate effect has the effect of increasing the sales promotion effect of specific products.
- the content of the information provided to the user is travel information including a photograph
- the specific product is a camera.
- the nineteenth aspect of the present invention is a method for promoting the sale of a product using an Internet site, the step of causing a computer to provide predetermined information to a user information terminal device via the Internet site, When the user purchases a specific product, the price or price paid for the predetermined information provided for use in determining the rebate amount rebated to the user And a step of causing a computer to calculate a cumulative amount of point values converted from.
- a user who did not plan to purchase a specific product at the time can receive information and receive a rebate by accumulating the paid amount without knowing it. It becomes possible. This motivates the purchase of a specific product and increases the sales promotion effect of the specific product. In addition, even for users who plan to purchase from the beginning, the price of a specific product is substantially reduced by using a service that is beneficial to the user, such as providing information. Increase sales promotion effect.
- the twentieth aspect of the present invention is a method for promoting the sale of products using an Internet site.
- the step of receiving new registration information of a user and storing the user registration information in a user registration information storage medium And providing the information to the user via the Internet site only when the user registration information is stored in the user registration information storage medium, and a payment amount that is a price for providing the information Receiving the payment information of the user and storing the payment information in the payment information storage medium; and if the payment information is received a plurality of times, the payment information storage medium stores the payment information Adding the payment amount in the payment information received multiple times to the payment amount in the payment information; and once the payment information If the payment information is received, the payment amount in the payment information is stored in the payment information storage medium as a total payment amount.
- the sum added by the step of adding the payment amount is added. Storing the total payment amount as an amount in the total payment amount storage medium, reading the total payment amount corresponding to the user from the total payment amount storage medium, and the total payment amount storage medium The user purchases a specific product corresponding to the total payment amount read from And a step of calculating a rebate amount that should be discounted.
- a user who did not plan to purchase a specific product at the time can receive information and receive a rebate by accumulating the paid amount without knowing it. It becomes possible. This motivates the purchase of a specific product and increases the sales promotion effect of the specific product. In addition, even for users who plan to purchase from the beginning, the price of a specific product is substantially reduced by using a service that is beneficial to the user, such as providing information. Increase sales promotion effect.
- the rebate amount is equal to the total payment amount.
- the entire amount of information provided by the user is rebated.
- users can receive information free of charge, which increases the sales promotion effect of specific products.
- the twenty-second invention is characterized in that, in the twentieth invention, the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a certain amount. .
- the amount calculated by multiplying a certain amount is rebated, so that the user who has used the site for a long time And has a higher sales promotion effect.
- the rebate amount is converted from the total payment amount into points, and rebate from the points according to the period of use of the user on the Internet site. It is an amount calculated by changing the conversion ratio to the amount of money and multiplying the conversion ratio by the point.
- the amount calculated by multiplying the conversion ratio according to the user's usage period is rebated. Therefore, it has a higher sales promotion effect for users who have used the site for a long time.
- the rebate amount is the Internet. According to the usage period of the user on the site, the amount is calculated by changing the conversion ratio from the points to the rebate amount and multiplying the points by the conversion ratio.
- the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated. Therefore, it has a higher sales promotion effect for users who have used the site for a long time.
- the information providing fee is a monthly usage fee for the Internet site.
- a rebate is made according to the total payment amount of the monthly usage fee of the Internet site. Therefore, it has a higher sales promotion effect for users who have used the site for a long time.
- the Internet site is a mobile site.
- a user can receive information via a mobile phone without being bound by a place, and is rebated according to the usage fee of the mobile site. Therefore, it has a higher sales promotion effect for users who have used the mobile site for a long time.
- the twenty-seventh invention is characterized in that, in the nineteenth or twentieth invention, there is a certain relationship between the content of the information and the specific product.
- the synergistic effect with the above-mentioned rebate effect has the effect of increasing the sales promotion effect of specific products.
- the content of the information is travel information including a photograph
- the specific product is a camera.
- the thirty-ninth invention is a method for promoting the sale of products using an Internet site, and stores the rebate application information of the user in a rebate application information storage medium, at least the above-mentioned If the rebate application information is stored in the rebate application information medium, the payment information of the user including the total payment amount that is the total amount of the information to be provided to the user over a predetermined period of time via the Internet Requesting the Internet site to transmit, the step of receiving the payment information transmitted from the Internet site in response to the request, and the total payment amount of the user included in the payment information Correspondingly, from the purchase price of the specific product only when the user purchases the specific product Calculating the amount rebate to draw Ri, and having a.
- a user who did not plan to purchase a specific product at the time can receive information and receive a rebate by accumulating the paid amount without knowing it. It becomes possible. This motivates the purchase of a specific product and increases the sales promotion effect of the specific product. In addition, even for users who are planning to purchase power for the first time, while using a service that is beneficial to users, such as providing information, the price of a specific product will drop substantially, so Increase sales promotion effect.
- the rebate amount is equal to the total payment amount.
- the user since the information providing fee paid by the user is fully rebated, the user receives the information provision free of charge. Therefore, the sales promotion effect for specific products is enhanced.
- the rebate amount is an amount calculated by converting the total payment amount into points and multiplying the points by a certain amount. .
- the thirty-first invention after the information providing fee paid by the user is converted into points, the amount calculated by multiplying a certain amount is rebated. Therefore, users who have used the site for a long time Higher sales promotion effect than the one.
- the rebate amount is converted from the total payment amount into points, and rebate from the points according to the period of use of the user on the Internet site. It is an amount calculated by changing the conversion ratio to the amount of money and multiplying the conversion ratio by the point.
- the thirty-second invention after the information providing fee paid by the user is converted into points, the amount calculated by multiplying the conversion ratio according to the usage period of the user is rebated. Therefore, it has a higher sales promotion effect for users who have used the site for a long time.
- the price of information provided to the user is a monthly usage fee for the Internet site.
- a rebate is made according to the total payment amount of the monthly usage fee of the Internet site. Therefore, it has a higher sales promotion effect for users who have used the site for a long time.
- the Internet site is a mobile site.
- a user can receive information via a mobile phone without being bound by the place, and is rebated according to the usage fee of the mobile site. This has a higher sales promotion effect for users who have used mobile sites for a long time.
- the thirty-fifth invention is characterized in that, in the twenty-ninth invention, there is a certain relationship between the content of information provided to the user and the specific product.
- the synergistic effect with the above-mentioned rebate effect has the effect of increasing the sales promotion effect of specific products.
- the content of the information provided to the user is travel information including a photograph
- the specific product is a camera.
- FIG. 1 is a diagram illustrating the relationship among a user, an information provider side server, and a manufacturer side server.
- FIG. 2 is a diagram showing transition of the display screen of the mobile phone when the user is receiving information.
- Fig. 3 is a diagram for explaining the relationship between the user, the information provider, and the manufacturer.
- FIG. 4 is a diagram for explaining a real amount required for a user to purchase a product.
- FIG. 5 is a diagram for explaining a rebate amount calculation method using points.
- Fig. 6 is a diagram for explaining the flow among the three parties of the user, the information provider, and the manufacturer.
- FIG. 7 is a diagram for explaining the flow between the user, the information provider, and the manufacturer.
- the mobile phone 2 used by the user 1 is connected to the access point 3 via a wireless line.
- Access point 3 is connected to internetwork 4 via a line.
- the internetwork 4 is connected to an information provider server 5 that provides an internet site through a line.
- An information provider-side storage medium 6 is connected to the information provider-side server 5.
- the information provider side storage medium 6 may be configured as an external storage device such as a CD-ROM or a DV D, or may be configured as an internal storage device such as a memory.
- the functional structure 10 of the information provider side server 5 and the information provider side storage medium 6 includes a user registration information storage unit 11, an information supply unit 12, a payment information storage unit 13, a total payment, which will be described below.
- Amount readout section 14, total payment transmission section 15, An information storage unit 16, a payment information addition unit 17, and a total payment amount storage unit 18 are included.
- the network 4 is also connected to the manufacturer's server 7 through a line.
- a server-side storage medium 8 is connected to the manufacturer-side server 7.
- This manufacturer-side storage medium 8 may be configured as an external storage device such as a CD-ROM or DVD, or may be configured as an internal storage device such as a memory.
- the functional structure 20 of the manufacturer server 7 and the manufacturer storage medium 8 includes a rebate application information storage unit 21, a payment information request unit 22, a payment information reception unit 23, a rebate amount calculation unit, which will be described below. Step 24 is included.
- User 1 who wishes to provide information such as travel information operates mobile phone 2 as an information terminal to access the Internet site, in this case, the mobile site, in order to perform user registration.
- the information provider server 5 stores the new registration information from the user 1 in the user registration information storage unit 11.
- Registration information includes user name, address, phone number, e-mail address, payment information (credit card number, etc.). This enables user 1 to receive information.
- user 1 wants to provide information, he accesses the mobile site again.
- a signal arrives at the information provider server 5 through the same route as before, and the information provider 12 receives the signal.
- the information providing unit 12 reads out information desired by the user from the information storage unit 16, and displays the information on the display screen of the mobile phone 2 through the reverse path.
- the user 1 achieves the purpose by looking at the display screen of the mobile phone 2.
- the payment information is information from a bank or credit card company, etc. Sent to provider server 5
- the payment information and information are stored in the payment information and information storage unit 13.
- the payment information and information are transmitted to the payment information and information adding unit 17, but in the case of the first payment information, there is no information to be added. Therefore, this payment information is transmitted to the total payment amount storage unit 18 and stored as it is. After a certain period of time has passed, User 1 again pays the information provision fee.
- the payment and information are stored in the payment and information storage unit 13.
- the payment information adding unit 17 reads the total payment amount from the total payment amount storage unit 18 and adds the payment amount in the newly transmitted payment information to the total payment amount and the amount described above, and adds a new payment amount. After calculating the total payment amount and amount, the total payment amount and amount storage unit 18 is informed of the result. Then, the total payment storage unit 18 stores the calculation result.
- the user When user 1 purchases a specific product, the user receives a rebate and applies for a rebate as much as possible.
- This application may be made by mail or may be applied to the manufacturer's server 7 via a line using the mobile phone 2 via the access point 3 and the network 4.
- the manufacturer-side server 7 that has received the application stores the rebate application information in the rebate application information storage unit 21 in the manufacturer-side storage medium 8.
- the rebate application information storage unit 21 stores the rebate application information
- the payment information request unit 22 sends the total payment amount that is the total amount of information provided to the user 1 via the Internet 4; Request the information provider server 5 to send the payment and information of the user including the amount.
- the total payment amount transmission unit 15 transmits the total payment amount to the manufacturer-side server 7.
- the payment information receiving unit 23 receives the total payment amount.
- the payment information receiving unit 23 transmits the received total payment amount to the rebate amount calculation means 24.
- the rebate amount calculating means 24 calculates the rebate amount corresponding to the total payment amount.
- the rebate amount calculated in this way is returned to User 1 using methods such as mailing and cash transfer.
- the user can issue a voucher in which the rebate amount is written in advance from the manufacturer or site operator so that the voucher can be applied to a part or all of the payment amount when the specific product is purchased. May be.
- the rebate amount may be determined according to the total payment amount on the information provider side instead of the manufacturer side. In that case, manufacturers will receive a rebate amount from the information provider instead of the total payment.
- 30, 40, and 50 represent mobile phone display screens.
- Display screen In the middle, the titles 31, 41, and 51 of the information are displayed, and in the center of the screen, sentences 32, 42, 52, or images 56 showing the contents of the information are displayed.
- the menu buttons 33, 43, and 53, the enter buttons 34, 44, and 54, and the end buttons 35, 45, and 55 that are necessary to perform various operations are displayed.
- the user accesses the mobile site. Then, a screen like the mobile display screen 30 is displayed on the mobile phone.
- travel information of various genres is provided under the display of the video guidebook 31 as indicated by 32 in the figure. If you select “1. This month's highlight”, “Summer Odekake Daisakusen” and press the decision button 34 at the bottom center of the screen, the screen will change and a screen like the mobile display screen 40 will appear. Is displayed. Next, the mobile display screen 40 will be described. At the top of the screen, the previously selected item is displayed as shown at 41 in the figure. Since more detailed items are displayed as shown in the figure, the user selects the item he / she desires from the above items.
- the user can use the mobile phone to obtain an image that can evoke the travel feeling at any time, such as at home or at a destination.
- the power of the information provider to use the mobile site as a means of providing information is of course any Internet site that is not limited to this.
- user 61 uses a mobile phone to access a mobile site established by an information provider and register as a user.
- information is provided from the information provider 62 via the mobile site as necessary.
- the user 61 who has registered as a user pays the information provider 62 a monthly usage fee at the end of the month for using the mobile site.
- User 61 continues to pay monthly usage fees every month while using the mobile site.
- the information provider 62 pools the monthly usage fee of the user.
- the user 61 purchases a product from the manufacturer 63 after the total payment amount reaches a certain amount.
- the goods are not limited to goods, but may be some kind of service.
- the manufacturer 63 may be a store or a service provider.
- the camera is sold as a specific product with a manufacturer 63.
- the user 61 purchases a maker 63 power camera and applies for a rebate with the maker 63.
- the manufacturer 63 that has received the rebate application requests the information provider 62 for data on the total payment amount of the information provision price of the user 61 and receives the data.
- the manufacturer 63 calculates the rebate amount according to the total payment amount included in this data, and rebates the amount to the user 61.
- manufacturer 63 informs information provider 62 that the rebate has been made. As a result, the information provider 62 subtracts the total payment amount already subject to rebate from the total payment amount of the user 61.
- FIG. 4 illustrates how to give a user an incentive to purchase a specific product. Users initially do not necessarily intend to purchase specific products, In order to obtain information such as travel information, the user accesses the mobile site and pays the usage fee. This usage fee is pooled to the information provider as described above, and is rebated according to the total payment when the user purchases a specific product. This relationship will be described in detail. As shown in Figure 4, the right side shows the price 71 of the product, and the lower left side is the total monthly usage fee 72 paid to the information provider by the user using the mobile site. Here, the total payment amount is described as being equal to the rebate amount. The total amount of payment after the user has used the mobile site for a certain period is shown by dotted line B in the figure.
- the total monthly usage fee 72 of the mobile site is an area between the dotted line B and the solid line A.
- the actual value 73 required for purchasing the product at this point is the area between the solid line F and the dotted line B.
- the user pays the price of the product 71 when purchasing the product, but is reimbursed the total monthly usage fee 72 of the mobile site. Therefore, the final amount paid by the user to purchase the product is 73. For this reason, in the following explanation, the actual amount required for product purchase will be used. At this point, the user's payment is not much different from the price of the product, so the user is less likely to purchase a specific product.
- a higher sales promotion effect can be expected.
- travel information including landscape images is provided to users for information provision
- users registered on mobile sites are likely to be interested in travel. Users interested in this trip can view landscapes via mobile websites.
- a longing for the trip arises and the trip will be made with a high probability.
- the power to consider various methods for calculating the rebate amount One example is the method of rebating the total amount paid by the user as the information provision fee as described above. That is, assume that the monthly usage fee for mobile sites is 200 yen and the usage period is 20 months. Then, the total payment for this user will be 4000 yen. This 4000 yen is the discount amount, and if the user purchases a specific product, the price of the product is also discounted 4000 yen.
- the total payment amount is converted into points, it is converted into a reduction amount using a certain reduction rate, and a rebate amount is calculated.
- the monthly usage fee for mobile sites is 200 yen, and that the usage period is 20 months.
- the total payment for this user would be 4000 yen.
- one point is assumed to be 100 yen and the total payment is converted into points, it will be 40P (points). This point conversion ratio can be arbitrarily changed.
- the reduction rate is determined. The higher the return rate, the higher the rebate amount for the same total payment. This will be described with reference to FIG.
- line 80a assumes a reduction rate of 82%.
- the reduction rate 82 is 150%, 200%
- the rebate amount 84 at that time is 6000 yen and 8000 yen, respectively.
- the conversion ratio (reduction rate from the points) to the rebate amount according to the period of use of the Internet site by the user, rather than using a certain reduction rate. ) Can be considered.
- the conversion ratio (reduction rate) is 25 when the usage period is less than a year. If the conversion ratio (reduction rate) is set to 50% for 0 years or less and less than 2 years, the conversion ratio (reduction rate) is set to 100% for more than 2 years. It is possible to dramatically increase the willingness to purchase.
- the manufacturer can have a wide range of freedom in setting the rebate amount.
- the return rate can be changed according to the product.
- the user may be rebated more than the total payment paid by the user, increasing the willingness to purchase a specific product.
- the START (101) force sequence in Fig. 6 will be explained.
- the user makes an application for mobile site subscription (102).
- the mobile site accepts the subscription (103) and registers user information.
- the user accesses the mobile site to obtain travel information (104).
- the mobile site confirms the user registration information of the user, and if registered, accepts a request to obtain the user's travel information (105) and displays the travel information (106).
- the user sees the travel information through the display screen of the mobile phone (107).
- the user using the information provision service pays the usage fee to the information provider at the end of each month (108), and the information provider receives the fee (109).
- Information providers save monthly fees (110).
- the user decides whether to use the total payment amount for rebate based on the total payment amount, which is the total amount paid to the information provider, and selects a camera that is a specific product specified by the manufacturer. It is determined whether or not to purchase (111). If you do not make a purchase, the total payment is not used, and the user-paid charges are still pooled to the total payment. It will be.
- the process proceeds to the next stage. The above is the travel information provision stage (100) using the mobile site.
- a specific product here, a camera
- the user purchases the camera, which is the specific product, at the retail store in the hope that the user will get a rebate regarding the fee paid in the information provision stage. That is, the user pays the price for the camera to the dealer (121), the dealer receives the price for the camera (122), and passes the camera as the product to the user (123). The user receives the camera (124). This completes the camera purchase stage.
- the rebate step (130) will be described. Since the user who purchased the camera at the above stage receives a rebate, he applies for a rebate with the manufacturer of the camera (131).
- the manufacturer accepts a rebate application from the user (132).
- the manufacturer accesses the mobile site in order to obtain the total payment amount of the user's mobile site so far (133).
- the mobile site reads out the total amount of mobile site usage charges that the user has accumulated in the previous information provision stage (134) and presents it to the manufacturer (135) .
- the manufacturer obtains the total payment amount of the user's usage fee (136), calculates the rebate amount by the above method based on the total payment amount (137), and then calculates the rebate amount calculated by the user.
- the delivery method of the rebate amount it is explained that the case of mailing is not limited to this. Other methods such as bank transfer, handing, etc. may be used as long as it can be delivered. Needless to say, les. In this way, the user receives the rebate amount (139). As a result, the user can purchase the camera by discounting the rebate amount. Next, the manufacturer sends the total payment for the usage fee of the mobile site subject to rebate to the mobile site (140).
- the reason that “rebateable” is described here is based on the assumption that the total payment amount is used for rebate in the above explanation. This is because a part of the total payment amount may be subject to rebate, and such a case can be implemented in the same manner as described above.
- the mobile site receives the payment amount (141), and the mobile phone service that is the target of the rebate of the stored usage fee power. Subtract the total amount of usage fees of the site and save (142). This is done to avoid rebating again and avoid double rebates based on the total amount of mobile site usage fees already rebated.
- the user who received the rebate determines whether or not to continue the subscription of the mobile site for receiving the information provision (143), and when continuing the subscription, again from (A) (144) in FIG. (A) Return to (145) and repeat the same flow. On the other hand, if the subscription is not continued, the user registration information is deleted from the mobile site and the application of this system is terminated (146).
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Abstract
Description
Claims
Priority Applications (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CNA2006800174261A CN101180647A (zh) | 2006-03-20 | 2006-03-20 | 基于返还的商品促销系统和促销方法 |
EP06729517A EP1998280A4 (en) | 2006-03-20 | 2006-03-20 | DISCOUNT PROMOTION SYSTEM FOR SALES OF ARTICLES AND SYSTEM FOR PROMOTING SALES |
PCT/JP2006/305549 WO2007108088A1 (ja) | 2006-03-20 | 2006-03-20 | 割り戻しによる商品の販売促進システムおよび販売促進方法 |
US12/048,751 US20080162289A1 (en) | 2006-03-20 | 2008-03-14 | Sales promotion system and sales promotion method for merchandise by rebate |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
PCT/JP2006/305549 WO2007108088A1 (ja) | 2006-03-20 | 2006-03-20 | 割り戻しによる商品の販売促進システムおよび販売促進方法 |
Related Child Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US12/048,751 Continuation US20080162289A1 (en) | 2006-03-20 | 2008-03-14 | Sales promotion system and sales promotion method for merchandise by rebate |
Publications (1)
Publication Number | Publication Date |
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WO2007108088A1 true WO2007108088A1 (ja) | 2007-09-27 |
Family
ID=38522128
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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PCT/JP2006/305549 WO2007108088A1 (ja) | 2006-03-20 | 2006-03-20 | 割り戻しによる商品の販売促進システムおよび販売促進方法 |
Country Status (4)
Country | Link |
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US (1) | US20080162289A1 (ja) |
EP (1) | EP1998280A4 (ja) |
CN (1) | CN101180647A (ja) |
WO (1) | WO2007108088A1 (ja) |
Families Citing this family (3)
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JP6102587B2 (ja) * | 2013-07-10 | 2017-03-29 | 富士ゼロックス株式会社 | 情報処理装置及びプログラム |
CN108604354A (zh) * | 2016-02-06 | 2018-09-28 | 斯维公司 | 基于活动成功与否来分配销售收益的商品促销系统及方法 |
JP7119893B2 (ja) * | 2018-10-23 | 2022-08-17 | トヨタ自動車株式会社 | 情報処理システム、プログラム、及び情報処理方法 |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2002163528A (ja) * | 2000-11-27 | 2002-06-07 | Access:Kk | 特典管理装置、有料サービス管理装置、ポイントサービス提供システム及びポイントサービス提供方法 |
JP2002259792A (ja) | 2000-12-25 | 2002-09-13 | Toshiba Tec Corp | 販売商品登録方法及びその装置 |
JP2002352162A (ja) | 2001-01-19 | 2002-12-06 | Cosmo Oil Co Ltd | ポイント利用販売方法及びポイント利用販売システム |
WO2004077323A1 (ja) * | 2003-02-28 | 2004-09-10 | Yasushi Shiomi | 算定装置・方法、ポイント又はクーポンサービスシステム |
-
2006
- 2006-03-20 EP EP06729517A patent/EP1998280A4/en not_active Withdrawn
- 2006-03-20 WO PCT/JP2006/305549 patent/WO2007108088A1/ja active Application Filing
- 2006-03-20 CN CNA2006800174261A patent/CN101180647A/zh active Pending
-
2008
- 2008-03-14 US US12/048,751 patent/US20080162289A1/en not_active Abandoned
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2002163528A (ja) * | 2000-11-27 | 2002-06-07 | Access:Kk | 特典管理装置、有料サービス管理装置、ポイントサービス提供システム及びポイントサービス提供方法 |
JP2002259792A (ja) | 2000-12-25 | 2002-09-13 | Toshiba Tec Corp | 販売商品登録方法及びその装置 |
JP2002352162A (ja) | 2001-01-19 | 2002-12-06 | Cosmo Oil Co Ltd | ポイント利用販売方法及びポイント利用販売システム |
WO2004077323A1 (ja) * | 2003-02-28 | 2004-09-10 | Yasushi Shiomi | 算定装置・方法、ポイント又はクーポンサービスシステム |
Non-Patent Citations (1)
Title |
---|
See also references of EP1998280A4 |
Also Published As
Publication number | Publication date |
---|---|
EP1998280A1 (en) | 2008-12-03 |
EP1998280A4 (en) | 2010-05-19 |
CN101180647A (zh) | 2008-05-14 |
US20080162289A1 (en) | 2008-07-03 |
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