WO2007041371A3 - Utilisation d'informations issues d'interactions de jeux video utilisateur pour cibler des publicites telles que des publicites pouvant servir dans des jeux video par exemple - Google Patents

Utilisation d'informations issues d'interactions de jeux video utilisateur pour cibler des publicites telles que des publicites pouvant servir dans des jeux video par exemple Download PDF

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Publication number
WO2007041371A3
WO2007041371A3 PCT/US2006/038206 US2006038206W WO2007041371A3 WO 2007041371 A3 WO2007041371 A3 WO 2007041371A3 US 2006038206 W US2006038206 W US 2006038206W WO 2007041371 A3 WO2007041371 A3 WO 2007041371A3
Authority
WO
WIPO (PCT)
Prior art keywords
information
video game
user video
target advertisements
game interactions
Prior art date
Application number
PCT/US2006/038206
Other languages
English (en)
Other versions
WO2007041371A2 (fr
Inventor
Shumeet Baluja
Original Assignee
Google Inc
Shumeet Baluja
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Shumeet Baluja filed Critical Google Inc
Priority to JP2008533707A priority Critical patent/JP2009509680A/ja
Priority to EP06815881A priority patent/EP1933959A4/fr
Priority to CA002624126A priority patent/CA2624126A1/fr
Publication of WO2007041371A2 publication Critical patent/WO2007041371A2/fr
Publication of WO2007041371A3 publication Critical patent/WO2007041371A3/fr

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Classifications

    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • A63F13/10—
    • A63F13/12—
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/30—Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/45—Controlling the progress of the video game
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70—Game security or game management aspects
    • A63F13/79—Game security or game management aspects involving player-related data, e.g. identities, accounts, preferences or play histories
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5506—Details of game data or player data management using advertisements

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Computer Security & Cryptography (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Slot Machines And Peripheral Devices (AREA)

Abstract

La présente invention traite des informations concernant les intérêts et le comportement de jeu d'une personne qui peuvent être déterminées en suivant de près leurs activités de jeu en ligne (et éventuellement en tirant des conclusions de ces activités). De telles informations peuvent être utilisées pour améliorer le ciblage publicitaire. Par exemple, de telles informations peuvent être utilisées pour cibler des annonces à placer dans un jeu vidéo joué par la personne.
PCT/US2006/038206 2005-09-29 2006-09-28 Utilisation d'informations issues d'interactions de jeux video utilisateur pour cibler des publicites telles que des publicites pouvant servir dans des jeux video par exemple WO2007041371A2 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
JP2008533707A JP2009509680A (ja) 2005-09-29 2006-09-28 ユーザビデオゲーム会話型処理からの情報の、例えばビデオゲーム内に提供される広告のような広告のターゲティングへの使用
EP06815881A EP1933959A4 (fr) 2005-09-29 2006-09-28 Utilisation d'informations issues d'interactions de jeux video utilisateur pour cibler des publicites telles que des publicites pouvant servir dans des jeux video par exemple
CA002624126A CA2624126A1 (fr) 2005-09-29 2006-09-28 Utilisation d'informations issues d'interactions de jeux video utilisateur pour cibler des publicites telles que des publicites pouvant servir dans des jeux video par exemple

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/239,662 2005-09-29
US11/239,662 US20070072676A1 (en) 2005-09-29 2005-09-29 Using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example

Publications (2)

Publication Number Publication Date
WO2007041371A2 WO2007041371A2 (fr) 2007-04-12
WO2007041371A3 true WO2007041371A3 (fr) 2007-11-29

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/038206 WO2007041371A2 (fr) 2005-09-29 2006-09-28 Utilisation d'informations issues d'interactions de jeux video utilisateur pour cibler des publicites telles que des publicites pouvant servir dans des jeux video par exemple

Country Status (7)

Country Link
US (1) US20070072676A1 (fr)
EP (1) EP1933959A4 (fr)
JP (1) JP2009509680A (fr)
KR (1) KR20080054428A (fr)
CN (1) CN101313323A (fr)
CA (1) CA2624126A1 (fr)
WO (1) WO2007041371A2 (fr)

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