KR100492075B1 - 검색 요청에 응답하여 광고주의 검색 목록순을 추출시키는키워드 광고 서비스 방법 및 키워드 광고 서비스 시스템 - Google Patents

검색 요청에 응답하여 광고주의 검색 목록순을 추출시키는키워드 광고 서비스 방법 및 키워드 광고 서비스 시스템 Download PDF

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Publication number
KR100492075B1
KR100492075B1 KR10-2004-0047668A KR20040047668A KR100492075B1 KR 100492075 B1 KR100492075 B1 KR 100492075B1 KR 20040047668 A KR20040047668 A KR 20040047668A KR 100492075 B1 KR100492075 B1 KR 100492075B1
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South Korea
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keyword
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KR10-2004-0047668A
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Korean (ko)
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이우성
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엔에이치엔(주)
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Priority to KR10-2004-0047668A priority Critical patent/KR100492075B1/ko
Application granted granted Critical
Publication of KR100492075B1 publication Critical patent/KR100492075B1/ko
Priority to JP2007517959A priority patent/JP4624412B2/ja
Priority to US11/571,155 priority patent/US20080059258A1/en
Priority to PCT/KR2005/001952 priority patent/WO2006001643A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • G06Q10/06375—Prediction of business process outcome or impact based on a proposed change
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Educational Administration (AREA)
  • General Engineering & Computer Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
KR10-2004-0047668A 2004-06-24 2004-06-24 검색 요청에 응답하여 광고주의 검색 목록순을 추출시키는키워드 광고 서비스 방법 및 키워드 광고 서비스 시스템 KR100492075B1 (ko)

Priority Applications (4)

Application Number Priority Date Filing Date Title
KR10-2004-0047668A KR100492075B1 (ko) 2004-06-24 2004-06-24 검색 요청에 응답하여 광고주의 검색 목록순을 추출시키는키워드 광고 서비스 방법 및 키워드 광고 서비스 시스템
JP2007517959A JP4624412B2 (ja) 2004-06-24 2005-06-23 検索要請に応えて広告主の検索リスティングを抽出させるキーワード広告サービス方法及びキーワード広告サービス
US11/571,155 US20080059258A1 (en) 2004-06-24 2005-06-23 Method and System for Selecting Search List Table in Internet Search Engine in Response to Search Request
PCT/KR2005/001952 WO2006001643A1 (en) 2004-06-24 2005-06-23 Method and system for selecting search list table in internet search engine in response to search request

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR10-2004-0047668A KR100492075B1 (ko) 2004-06-24 2004-06-24 검색 요청에 응답하여 광고주의 검색 목록순을 추출시키는키워드 광고 서비스 방법 및 키워드 광고 서비스 시스템

Related Child Applications (1)

Application Number Title Priority Date Filing Date
KR1020040047778A Division KR20050123236A (ko) 2004-06-24 2004-06-24 검색 요청에 응답하여 광고주의 검색 목록순을 추출시키는키워드 광고 서비스 방법 및 키워드 광고 서비스 시스템

Publications (1)

Publication Number Publication Date
KR100492075B1 true KR100492075B1 (ko) 2005-06-01

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KR10-2004-0047668A KR100492075B1 (ko) 2004-06-24 2004-06-24 검색 요청에 응답하여 광고주의 검색 목록순을 추출시키는키워드 광고 서비스 방법 및 키워드 광고 서비스 시스템

Country Status (4)

Country Link
US (1) US20080059258A1 (US20080059258A1-20080306-P00900.png)
JP (1) JP4624412B2 (US20080059258A1-20080306-P00900.png)
KR (1) KR100492075B1 (US20080059258A1-20080306-P00900.png)
WO (1) WO2006001643A1 (US20080059258A1-20080306-P00900.png)

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KR100785352B1 (ko) 2006-04-21 2007-12-18 엔에이치엔(주) 검색결과리스트 생성 방법 및 검색결과리스트 생성 시스템
KR100898456B1 (ko) 2007-01-12 2009-05-21 엔에이치엔(주) 검색 결과를 제공하는 방법 및 상기 방법을 수행하는시스템
KR100977118B1 (ko) 2006-05-16 2010-08-23 주식회사 케이티 문맥광고/정보의 맵핑 적중률 향상을 위한 광고/정보 노출방법 및 그를 이용한 문맥광고/정보 추천 서비스 시스템
KR100988101B1 (ko) * 2008-02-29 2010-10-18 엔에이치엔비즈니스플랫폼 주식회사 검색어 매칭 광고 노출 방법 및 시스템
KR101074741B1 (ko) * 2008-12-16 2011-10-19 엔에이치엔비즈니스플랫폼 주식회사 인터넷 상의 미디어 공간에서 컨텐츠 매치 광고를 제공하기위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
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Cited By (10)

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Publication number Priority date Publication date Assignee Title
KR100785352B1 (ko) 2006-04-21 2007-12-18 엔에이치엔(주) 검색결과리스트 생성 방법 및 검색결과리스트 생성 시스템
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KR100977118B1 (ko) 2006-05-16 2010-08-23 주식회사 케이티 문맥광고/정보의 맵핑 적중률 향상을 위한 광고/정보 노출방법 및 그를 이용한 문맥광고/정보 추천 서비스 시스템
KR100898456B1 (ko) 2007-01-12 2009-05-21 엔에이치엔(주) 검색 결과를 제공하는 방법 및 상기 방법을 수행하는시스템
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KR100988101B1 (ko) * 2008-02-29 2010-10-18 엔에이치엔비즈니스플랫폼 주식회사 검색어 매칭 광고 노출 방법 및 시스템
KR101074741B1 (ko) * 2008-12-16 2011-10-19 엔에이치엔비즈니스플랫폼 주식회사 인터넷 상의 미디어 공간에서 컨텐츠 매치 광고를 제공하기위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
KR101130423B1 (ko) * 2010-08-16 2012-03-27 이정갑 광고 제공 방법 및 광고 제공 서버
US9582835B2 (en) 2012-11-14 2017-02-28 Electronics And Telecommunications Research Institute Apparatus, system, and method for searching for power user in social media
KR101770599B1 (ko) * 2012-11-14 2017-08-23 한국전자통신연구원 소셜 미디어에서 영향력 있는 사용자를 검색하기 위한 장치, 시스템 및 그 방법

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WO2006001643A1 (en) 2006-01-05
JP4624412B2 (ja) 2011-02-02
US20080059258A1 (en) 2008-03-06

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