JPH0773243A - 消費者嗜好と電子買物情報との自動相関システムおよび方法 - Google Patents
消費者嗜好と電子買物情報との自動相関システムおよび方法Info
- Publication number
- JPH0773243A JPH0773243A JP12015594A JP12015594A JPH0773243A JP H0773243 A JPH0773243 A JP H0773243A JP 12015594 A JP12015594 A JP 12015594A JP 12015594 A JP12015594 A JP 12015594A JP H0773243 A JPH0773243 A JP H0773243A
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- eci
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- record
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- data
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/454—Content or additional data filtering, e.g. blocking advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
- H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/08—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division
- H04N7/087—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only
- H04N7/088—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only the inserted signal being digital
- H04N7/0887—Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division with signal insertion during the vertical blanking interval only the inserted signal being digital for the transmission of programme or channel identifying signals
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/76—Television signal recording
- H04N5/765—Interface circuits between an apparatus for recording and another apparatus
- H04N5/775—Interface circuits between an apparatus for recording and another apparatus between a recording apparatus and a television receiver
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/76—Television signal recording
- H04N5/78—Television signal recording using magnetic recording
- H04N5/782—Television signal recording using magnetic recording on tape
Abstract
索を容易にするために、 【構成】 放送、ケーブル配線あるいは衛星などの急速
伝送路を経由した常時最新の電子買物装置をデータベー
スから読出してアクセスし、消費者の嗜好に自動に相関
させる消費者用インターフェースをシステムに備え、自
動相関の結果に基づいた少なくとも一つの個人専用買物
情報データベースを作成して表示する。
Description
るいは衛星などの急速伝送路を経由した常時最新の電子
買物装置をデータベースから読出してアクセスし、消費
者の嗜好に自動に相関させる消費者用インターフェース
をシステムに備え、自動相関の結果に基づいた少なくと
も一つの個人専用買物情報データベースを作成して表示
する。
者が、好みのテレビジョン番組に関する情報とビデオテ
ープに蓄積した番組に関する情報とを同様に取入れ得る
ようにしたテレビジョン放送−ビデオ記録システム用イ
ンターフェースが記載してある。かかる情報には番組
名、放送チャネル、開始時間、時間長、繰返しパターン
および消費者の番組記録の希望の有無を含めることがで
きる。この明細書には、さらに、テレビジョン受像機の
画像内画像(PIP)表示によってかかる情報を直覚的
に容易に再生し得るようにしたインターフェース・シス
テムを記載してあり、この特許の開示内容をここで参照
する。
レビジョン・システムが、例えば、インサイト・テレキ
ャスト社による米国特許第4,751,578 号および第4,977,
455号明細書に記載されてるので参照する。かかるシス
テムを用いれば、テレビジョン番組情報をメモリに書込
み、読出すとともに、プロセサによるプログラム可能の
テレビジョン選局器の制御に用い得る。また、米国特許
第5,093,718 号明細書には、ケーブル、光ファイバ、衛
星等のシステムとすることができる急速データ伝送路を
介して図表や双方向通信を含むこの種の情報を提供し得
るシステムが記載してある。視聴者を番組制作に応動さ
せる双方向テレビジョン・システムが、ここに参照する
例えば米国特許第5,101,267 号明細書に記載してあり、
集積データサービス回路網および双方向ケーブル・シス
テムもかかる相互作用を提供するものであり、この文献
で大いに論じられている。
第29巻、第12号、1229乃至1239頁記載のスタンフィル、
カール共著の「接続機械系における並列自由データ検
索」と題する論文には、データの各所に提供した情報の
相関を求めるのに用い得る種子語群を検索する方法を詳
述した「自由データ検索」として知られている方法が記
載してあり、この論文の内容を特に参照する。
のテレビジョン放送およびケーブルテレビジョン番組一
般の特徴になっており、製品は、販売員によって販売に
提供され、視聴者からの電話によって注文が行なわれて
いる。しかしながら、近い将来においては、テレビジョ
ン番組の一部として、もしくは、テレビジョン番組と同
時に伝送するデータベースにより、視聴者が電子的に
「物色」し得るようになり、そのデータベースには消費
者向けの販売品目の記事が設けられるようになる。かか
る記事は文言および絵画で構成され、以下では電子カタ
ログ情報「ECI」と呼ぶこととする。かかるECIデ
ータは、幾多の領域の消費者、すなわち、男女老若、あ
るいは、スポーッマン、音楽家等にそれぞれ訴える種々
雑多の品目が含まれることになる。
独特の特性と、その消費者が特に関心を示す電子カタロ
グ情報ECIの品目との相関を求める方法および装置を
提供するものである。
に供する商品の例えば文言および絵画による描写を含み
得る幾多のECIデータを備えた最新情報データベース
を、テレビジョン番組とともに伝送する相互作用テレビ
ジョン伝送系に対して使用し得るインターフェース・シ
ステムを備えており、このインターフェース・システム
には、さきに参照したスタンフィル、カール共著の論文
に開示されているような番組技術者周知の自由データ検
索を利用したプロセサを設けてある。
す品目と相関を有するECI目品のみならず、音声・映
像の切換えを制御して、視聴者が関心を示す品目と相関
を有するECI目品のみならず、音声・映像の切換えを
制御して、視聴者の要請に応じ、例えば画像内画像表示
機能など、テレビジョン表示の一部として、特定の電子
カタログおよびカタログの品目を再生表示する手段をも
備えたシステムおよび方法を備えている。
の趣味、道楽および他の購買意欲に関する情報を広告業
者および商人の最新の分布に合わせて編集する手段を備
えている。
所有し、本願と共通の発明者による前述の米国特許第5,
047,867 号明細書記載の幾多の特徴を備えており、この
特許明細書には、メモリの各部を種々の領域の番組情報
の蓄積に用い得るようにする態様を記載してある。例え
ば、第1のメモリ位置には、将来のテレビジョン番組に
関する情報を、視聴者が好む番組に関する情報ととも
に、データベースの形で蓄積することができ、このデー
タベースをアクセスすることにより、視聴者は、進歩し
たメニュおよびPIPを組込んだ表示器のシステムと拡
大したチャネル網とを用いて、「将来の番組」とともに
「好みの放送番組」を表示することができる。前述の特
許明細書に記載の特定のデータベースからの情報を視聴
者に提供する技術は、ここに参照する本発明の表示条件
に容易に適合させることができる。
ク線図の形で示す。この実施例においては、視聴者向け
販売に供する商品の品目を表わすECIデータととも
に、番組材料を、例えば、圧縮した音声・映像番組デー
タを例えばMPEGおよびMUSICAM様式を用いて
伝送するディジタル伝送系を介して提供するものとし、
この情報は、周期的に更新し得るものとする。
各種のブロック要素は、互いに分離することも、図示の
ような大きい装置に集積することも、本発明の範囲内で
可能であると理解すべきである。音声・映像番組材料を
ECIデータとともに備えたディジタルデータを図示の
システムの入力端2に提供するが、このディジタルデー
タは、放送あるいは単方向もしくは双方向のケーブル、
光ファイバ、衛星もしくはこの種の情報の伝達に適した
他の手段を介し、高周波信号として提供することができ
る。この説明のために、視聴者向け販売に供する商品に
関する文言および絵画の情報を含め得る、広帯域すなわ
ち高速のディジタル・データ・チャネルによって提供す
るものとす
CR5をテレビジョン受像機40に組合わせて使用し、V
CR5と受像機40とは、それぞれ高周波復号器10および
15を有し、画像内画像(PIP)回路30による2復号信
号の組合わせ表示、あるいは、復号器15からの復調信号
とテープ輸送器20からの蓄積番組との組合わせを可能に
する。
5および受像機40を周知の態様で制御し、以下に述べる
物色モードの期間中、電子カタログ情報ECI内の好き
な品目もしくは嫌いな品目を指示し得る入力キーを提供
する。
うに、音声・映像データの復調および復号あるいはその
他の処理を行なう。高周波復号器10の出力は、テープ輸
送器20によって記録し、あるいは、補助入力端を介して
受像機40まで通過させる。一方、高周波復号器15は、高
周波信号入力中のECIデータを分離して、プロセサ35
に供給する。高周波復号器15により復号した音声・映像
データは、2個の番組源を備えて主様式と画像内画像表
示様式との間で入力プログラムを切換え可能にした周知
の素子であるPIP回路30に切換え可能に結合させて表
示器25に供給する。このECIデータは、プロセサ35に
より処理し、以下に詳述するように、図形発生器32と組
合わせて、PIP回路30の出力と組合わせ得るデータ出
力を表示器25に供給する。
ク線図を示す。高周波復号器10はこの復号器15と同型に
することができる。高速データ・チャネルにおいてし、
ECIデータを含むデータを、音声・映像データを備え
たパケットの形に圧縮して供給することができる。EC
Iデータには、販売品目の音声および完全動画表示を、
各品目の特色の要約説明文とともに備えることがてき
る。
は、例えば、チューナ兼復調器6に供給してパケット群
を復調して分離する。パケット選択器7はディジタル信
号処理用の周知技術を用いてECIパケットからテレビ
ジョン番組材料パケット群を分離し、圧縮した番組デー
タパケット群をデータ伸張器8に供給するとともに、E
CIパケット群をバッファ9供給する。伸張器8は、番
組データを拡張して音声および映像のテレビジョン番組
を、バッファ9を介し、PIP回路30に供給する。この
実施例では番組データをディジタルの形態で表している
が、アナログ情報にして、ECIパケット分離用以外の
パケット選択器およびデータ圧縮器の必要性をなくすこ
ともできる。
売に提供し、例えば製品毎の説明文書の分節の形に配置
した製品情報を含めたデータベースからなっており、か
かる情報のカタログには、例えば、販売者、価格、分類
(すなわち、スポーツ用品、服飾品、家庭用電子機器、
自動車、食品およびコンサート、演劇、映画、スポーツ
競技等の切符)、最新カタログ(すなわち、新製品ある
いは特売品)、最新テレビジョン買物番組等のためのテ
レビジョン放送予定情報、視聴者が要求して利用し得る
パンフレット(すなわち、印刷カタログ、消費者情報、
その他の製品情報源)を含み得るものである。他の分野
のデータには、上述した各製品の静止画もしくは完全動
画の映像が含まれる。
データベース52、第2データベース54および第3データ
ベース56からなる3区画に構成した揮発性メモリに対す
る書込み・読出し指令を設定して制御するのに必要なメ
モリアドレス機能を達成するようにプログラムした中央
処理ユニットCPU50を備えている。このCPU50は、
遠隔制御器42による視聴者からの正負の帰還を受入れ、
以下に述べるようにデータベース52,54および56のいず
れかと組合わせて使用するようにもプログラムしてあ
り、さらに、前述したスタンフィル・カール共著の参照
文献に詳述してあるような自由データ検索をデータベー
ス52,54および56のいずれかに施すようにもプログラム
してある。
記録を蓄積して周期的に更新するのに使用し、また、デ
ータベース54は、データベース52から選定した、消費者
が正の帰還を行なって「好き」と指示した記録、もしく
は、消費者が負の帰還を行なって「嫌い」と指示した記
録の蓄積に使用する。ここで、「好き」もしくは「嫌
い」により、あるゆる種類の正もしくは負の反作用、例
えば、興味の有無、高価過ぎもしくは適値価格、あるい
は視聴者によるその他のあるゆる正負の反作用を意味す
るものとする。
かの方法で行なうことができる。前述した米国特許明細
書には、拡張したチャネル網および表示系の使用によ
り、消費者に一群の記録を任意に読み漁らせることが記
載してあり、これらの技術は、データベース52,54およ
び56と組合わせて、これらのデータベースに蓄積してあ
る情報を表示するのにも適用することができる。
ータベース52に蓄積してあるECIデータを、データベ
ース52内のECIデータ記録の1番目を表わす記録Rか
ら初めて、順次に走査することができる。
ャートである。「好き」もしくは「嫌い」の表示は、幾
通りかの方法により行なうことができる。中央処理ユニ
ットCPU50に第1のデータベース(すなわちメモリ区
画52)のアドレスを開始させる遠隔制御器42上の「開
始」もしくは「物色」のボタンを消費者が押すステップ
100 で始まる。
明細書に記載の表示過程と同様の態様で、第1データベ
ース52中の第1データ記録Rに対する情報を表示する。
PIP回路30は、視聴者が遠隔制御器42を用いて周知の
態様で制御することもでき、また、選択したデータ記録
を、PIP回路30が供給した画像に重畳して文言もしく
は絵画の情報として表示することができ、あるいは、P
IP回路30が供給した画像に換えて表示することができ
る。なお、かかる変更は、上述した本発明の変形実施と
して理解すべきものである。
たECIデータ記録Rを見る際に、視聴者は、表示され
た選択が好きか好きでないか、あるいは、嫌いか嫌いで
ないかを記録することができる。ここで、「好き」およ
び「嫌い」なる語は、視聴者が入力し得るあらゆる種類
の正もしくは負の帰還を表わすのに用いる。例えば、
「好き」の応答は、相互作用の双方向ケーブルシステム
を介し、その品目に対する注文を発するボタンを押すこ
とにより、消費者が行なうことができる。「有料」映画
を選択するのに用いる従来周知のシステムがあるが、こ
のシステムは購買品目を指示するための機構として用い
るのに容易に適応させることができ、遠隔制御器42上の
「好き」ボタンを押すことにより、容易に達成すること
ができる。ECI記録に特定の買物番組等に関する予定
情報が記載されている場合には、消費者がその番組が記
録されるべきであることを指示するボタンをおすことに
よって「好き」の応答を達成することもできる。
テップ125 においてフラッグがその記録中に設定され
て、その記録とともに第2のデータベース(メモリ区画
54)中に蓄積される。視聴者による負の応答も、同様
に、遠隔制御器42上の「嫌い」と記したボタンをおすこ
とによって達成され、ステップ120 において、その記録
中の応答したフラッグが、第2のデータベース52に、そ
の記録とともに蓄積される。その目的は、ECIデータ
ベース52中で消費者が「好き」、「嫌い」を明確に示し
た品目のみを含むデータベースを第2データベースとし
て形成することにあり、この第2データベースは、その
消費者の「関心の構図」を表わすものとなる。
「嫌い」を記録した後、消費者は、選択した記録群の範
囲内で前進させるか後退させる、かの希望に応じ、記録
の番号Rを前後に進歩させて他の記録群の検索を続ける
ことができる。その際、新たな記録番号は、第2の記録
を取出して表示し、消費者に提示するのに用いる。消費
者は、「好き」とも「嫌い」とも意見をもたない場合に
は、遠隔制御器42上の「次」もしくは「直前」のボタン
を押し、ステップ130 において一つ後もしくは一つ前の
番号の記録を選択する。「好き」の応答は、消費者が特
定の買物番組を視て記録している間にリアルタイムで、
第2のデータベース中にも記録することもできる。換言
すれば、消費者の意見に応じ、所定長より長い時間、例
えば15分間、買物番組の監視や記録を行なうだけで、自
動的に「好き」の応答として記録され、ステップ125 に
おいて、選択した番組に対応する第1データベース中の
記録が第2データベースに蓄積させる。
モリ区画内の第3データベース56中に消費者が個人専用
の情報データベースを発展させ得るようにすることにあ
る。この第3のデータベースは、消費者が遠隔制御器42
によりアクセスし、第2データベースに蓄積した記録の
いずれかに対応するとともに「好き」と指示したECI
データの記録のみ、もしくは、図5に示す関心事モード
で第1データベースから自動的に選択した番組のみを消
費者が選択して観視し得るようにするためのものであ
る。消費者は、遠隔制御器42上の適切なボタンを押し、
あるいは、複写したECIデータベース52を更新する度
毎に、この関心事モード200 の検索を開始させることが
できる。
要約データを含むメモリ分野は、図5のステップ210 と
215 との間の往復により「自由データ検索」に則って分
析する。この要約データは、典型的には、販売に供する
品目を記載するとともに、品目の属する分類(すなわ
ち、スポーツ用品、服飾品、家庭用電子機器、自動車、
食品およびコンサート、演劇、映画、スポーツ競技等の
切符)、最新カタログ(すなわち、新製品あるいは特売
品)、最新テレビジョン買物番組等のためのテレビジョ
ン放送予定情報、視聴者が要求して利用し得るパンフレ
ット(すなわち、印刷カタログ、消費者情報、その他の
製品情報源)を含み得るものである。なお、「a」、
「the」など重要でない言葉は除去し、残余の言葉
も、接頭辞および接尾辞を除いて語幹だけに削減する。
「好き」な記録の各語幹には、正の重みをつけ、「嫌
い」な記録の各語幹には、「好き」な記録の語幹と同時
ではないが、負の重みをつける。これらの語幹と重みと
により、第1データベースから供給するECIデータ記
録、すなわち、複写したECIデータベースに対して
「単純な質問」を行なう。
ける「単純な質問」では、第1データベース52の各記録
に対して、その中の語幹に重みを合計することにより、
潜在的な修正値につき点数をつける。その際、各データ
記録の長さについて総得点を正規化する。この質問の処
理速度をあげるには、付加的な技術、特に、さきに参照
したスタンフィル・カールの論文に記載の記載の「代用
符号化」の技術を適用する。消費者の異なった型の「好
き」入力には重みの異なった値を割当てることができ、
例えばある品目の購入には重み5を割当て、物色中に遠
隔制御器を用いて番号RのECI記録に「好き」の印を
つけるのには重み4を割当て、ECI記録全体を十分に
視るのには重み3を割当てる。最高の修正値すなわち重
みを有するこれらの記録群は、参考として取入れ、年代
順に、消費者が「好き」と実際に印をつけたそれらの記
録とともに第3データバンクに蓄積する。そこで、第3
データベースは、最初第1データベースに蓄積して複写
したECIデータベースの個人用変体、すなわち、個人
専用買物情報データベースとして消費者がアクセスする
ことができる。
タベース54、あるいは、個人専用電子買物情報データベ
ースを蓄積した第3データベース56は、分離可能のメモ
リ(「スマートカード」300 )に取出すこともでき、あ
るいは、双方向システムに用いる周知の伝送方法310 を
用いたケーブル端局に直接に取出すこともでき、従っ
て、このようにして取出した情報は、販売調査データを
蓄積する商人に売り付け、あるいはこれらの商人が利用
することができる。
は、個人専用電子買物情報データベースを創成するため
に、例えば、自由データ検索を用いて自動的に、消費者
がそれぞれの嗜好に合った買物情報を得られるようにす
る方法を提供するものである。
ケーブル・電話システムなど)の場合には、図3に示し
たプロセサおよびデータベースをケーブル会社あるいは
電話会社の端局に配置し、もしくは、その端局と各家庭
のテレビジョン受像機との間に分布させることができ
る。
発明を説明したが、使用した用語は、説明用のものであ
って何ら限定するものではなく、また、本発明の要旨を
逸脱しない限り、付記した請求の範囲内の変更を加え得
るものである。
ロック線図である。
ック線図である。
線図である。
ートである。
ャートである。
Claims (4)
- 【請求項1】 多数の要約記録を備えた電子情報データ
ベースを受信し、蓄積し、表示する手段を備えたシステ
ム用に個人専用情報データベースを設ける電子買物装置
において、 前記要約記録から選択した第1の記録に対する好悪を選
定して表示する手段、 当該第1の選択記録を蓄積する手段、 当該第1の選択記録を分析して第1の検索情報を分離す
る手段、 当該第1の検索情報を用いて前記要約記録から第2の選
択記録を選定する手段、および、 当該第2の選択記録を蓄積して前記個人専用情報データ
ベースを形成する手段を備えたことを特徴とする電子買
物装置。 - 【請求項2】 前記分析する手段に自由データ検索を行
なう手段を設けたことを特徴とする請求項1記載の電子
買物装置。 - 【請求項3】 前記要約記録に販売品目に関する情報を
備えるとともに、前記個人専用情報データベースが当該
販売品目に対する消費者の嗜好を明示することを特徴と
する請求項1記載の電子買物装置。 - 【請求項4】 前記第2の選択記録を蓄積する手段を分
離可能にしたことを特徴とする請求項1記載の電子買物
装置。
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US08/070130 | 1993-06-01 | ||
US08/070,130 US5469206A (en) | 1992-05-27 | 1993-06-01 | System and method for automatically correlating user preferences with electronic shopping information |
Publications (2)
Publication Number | Publication Date |
---|---|
JPH0773243A true JPH0773243A (ja) | 1995-03-17 |
JP3591873B2 JP3591873B2 (ja) | 2004-11-24 |
Family
ID=22093318
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP12015594A Expired - Lifetime JP3591873B2 (ja) | 1993-06-01 | 1994-06-01 | 消費者嗜好と電子買物情報との自動相関システムおよび方法 |
Country Status (4)
Country | Link |
---|---|
US (2) | US5469206A (ja) |
EP (1) | EP0628919B1 (ja) |
JP (1) | JP3591873B2 (ja) |
DE (1) | DE69422659T2 (ja) |
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JPH096849A (ja) * | 1995-06-16 | 1997-01-10 | Sony Corp | オンライン端末装置及び画像表示方法 |
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WO1997003404A1 (fr) * | 1995-07-11 | 1997-01-30 | Hitachi, Ltd. | Systeme serveurs |
JP3756954B2 (ja) * | 1995-07-11 | 2006-03-22 | 株式会社 日立製作所 | サービス提供システム |
JPH0946689A (ja) * | 1995-07-28 | 1997-02-14 | Hitachi Ltd | 映像ソフト紹介システムおよび映像ソフト紹介方法 |
KR100646119B1 (ko) * | 1996-01-22 | 2007-04-19 | 코닌클리케 필립스 일렉트로닉스 엔.브이. | 데이터항목전송방법,송신기,데이터항목수신및선택적디스플레이방법,수신기및데이터신호 |
JPH09224231A (ja) * | 1996-02-15 | 1997-08-26 | Matsushita Electric Ind Co Ltd | ビデオ・オン・デマンドシステムにおける映像プログラム選択方法 |
JPH09288699A (ja) * | 1996-02-22 | 1997-11-04 | Toyota Motor Corp | 商品宣伝装置及び商品宣伝方法 |
JPH09322091A (ja) * | 1996-05-31 | 1997-12-12 | Sanyo Electric Co Ltd | ディジタル放送システムにおける電子カタログ表示方法 |
JP2001237788A (ja) * | 2000-02-21 | 2001-08-31 | Nippon Telegr & Teleph Corp <Ntt> | ディジタル放送における嗜好データ管理方法,ディジタル放送受信装置および嗜好データ管理用プログラムの記録媒体 |
US7299194B1 (en) | 2000-02-22 | 2007-11-20 | International Business Machines Corporation | Method and system for researching sales effects of advertising using association analysis |
JP2002163559A (ja) * | 2000-11-24 | 2002-06-07 | Nec Corp | 電子カタログ提供サーバ及び方法 |
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Also Published As
Publication number | Publication date |
---|---|
US5469206A (en) | 1995-11-21 |
EP0628919B1 (en) | 2000-01-19 |
EP0628919A3 (en) | 1995-06-21 |
US5483278A (en) | 1996-01-09 |
DE69422659D1 (de) | 2000-02-24 |
DE69422659T2 (de) | 2000-09-07 |
JP3591873B2 (ja) | 2004-11-24 |
EP0628919A2 (en) | 1994-12-14 |
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