JP4936636B2 - 広告管理プログラム、広告管理方法および広告管理装置 - Google Patents

広告管理プログラム、広告管理方法および広告管理装置 Download PDF

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JP4936636B2
JP4936636B2 JP2003433177A JP2003433177A JP4936636B2 JP 4936636 B2 JP4936636 B2 JP 4936636B2 JP 2003433177 A JP2003433177 A JP 2003433177A JP 2003433177 A JP2003433177 A JP 2003433177A JP 4936636 B2 JP4936636 B2 JP 4936636B2
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JP2005190340A (ja
JP2005190340A5 (enExample
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勉 梶谷
ブロディ ジュリアン
弘忠 近藤
浩 竹中
淳司 大蘿
奨 鶴見
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Yahoo Japan Corp
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Yahoo Japan Corp
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JP2003433177A 2003-12-26 2003-12-26 広告管理プログラム、広告管理方法および広告管理装置 Expired - Lifetime JP4936636B2 (ja)

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JP2005190340A5 JP2005190340A5 (enExample) 2007-02-08
JP4936636B2 true JP4936636B2 (ja) 2012-05-23

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Families Citing this family (27)

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JP4614348B2 (ja) * 2005-08-12 2011-01-19 大日本印刷株式会社 販促手法決定システム
US20070156524A1 (en) * 2005-08-26 2007-07-05 Spot Runner, Inc., A Delware Corporation Systems and Methods For Content Customization
US7827060B2 (en) 2005-12-30 2010-11-02 Google Inc. Using estimated ad qualities for ad filtering, ranking and promotion
US10600090B2 (en) 2005-12-30 2020-03-24 Google Llc Query feature based data structure retrieval of predicted values
US8065184B2 (en) 2005-12-30 2011-11-22 Google Inc. Estimating ad quality from observed user behavior
JP4797756B2 (ja) * 2006-04-06 2011-10-19 富士ゼロックス株式会社 購買プロセス評価方法
US20080046317A1 (en) * 2006-08-21 2008-02-21 The Procter & Gamble Company Systems and methods for predicting the efficacy of a marketing message
JPWO2008096597A1 (ja) * 2007-02-06 2010-05-20 株式会社コネクトテクノロジーズ 広告管理システム
US7802280B2 (en) * 2007-04-03 2010-09-21 Google Inc. Approving transcoded advertisements in advertisement front end
JP5353193B2 (ja) * 2008-11-10 2013-11-27 日本電気株式会社 行動分析装置及び行動分析方法並びにプログラム
US20100306043A1 (en) * 2009-05-26 2010-12-02 Robert Taaffe Lindsay Measuring Impact Of Online Advertising Campaigns
US20110054920A1 (en) * 2009-08-31 2011-03-03 Accenture Global Services Gmbh Web site trigger optimization system driving cross-channel operations
US8495682B2 (en) * 2010-03-26 2013-07-23 Google Inc. Exposure based customization of surveys
CN102609862A (zh) * 2012-02-02 2012-07-25 北京亿赞普网络技术有限公司 一种获取广告投放参数的方法和装置
FR2994358B1 (fr) * 2012-08-01 2015-06-19 Netwave Systeme de traitement de donnees de connexion a une plateforme d'un site internet
KR102405264B1 (ko) * 2015-06-19 2022-06-02 에스케이플래닛 주식회사 광고플랫폼장치 및 그 동작 방법
JP6034481B1 (ja) * 2015-06-04 2016-11-30 株式会社デジタルインテリジェンス 広告配信システム及び方法、並びにプログラム
JP6494475B2 (ja) * 2015-09-11 2019-04-03 ヤフー株式会社 広告配信装置、及び広告配信方法
CN110969460B (zh) * 2018-09-29 2023-10-31 北京国双科技有限公司 一种针对信息流广告的投放效果预测方法和装置
JP7142871B1 (ja) * 2019-03-29 2022-09-28 株式会社ビデオリサーチ テレビ番組用広告の提供方法
JP7105422B2 (ja) * 2019-03-29 2022-07-25 株式会社ビデオリサーチ テレビ番組用広告の提供方法
JP7344770B2 (ja) * 2019-11-22 2023-09-14 株式会社5 モデル生成システム、モデル生成モジュール及びモデル生成方法
JP7038447B1 (ja) 2021-05-19 2022-03-18 株式会社刀 来場数予測装置
JP7186316B1 (ja) 2022-01-13 2022-12-08 株式会社ビデオリサーチ 推定装置、及び推定方法
JP7203397B2 (ja) * 2022-07-01 2023-01-13 株式会社ビデオリサーチ テレビ番組用広告の提供方法
CN116823360B (zh) * 2023-07-13 2024-02-06 天津瀛智科技有限公司 一种基于用户行为的智能广告计划生成方法及系统
JP2025138121A (ja) * 2024-03-11 2025-09-25 株式会社電通 到達情報推定装置、到達情報推定方法、及び到達情報推定プログラム

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1433552A (zh) * 1999-12-27 2003-07-30 株式会社电通 使用广告业务组合模型的综合广告管理系统
JP2001344376A (ja) * 2000-03-23 2001-12-14 Koichi Sunada ネットワークを用いたリアルタイム的な広告・調査・イベントの効果分析システム及びその方法並びに記録媒体
JP2001283087A (ja) * 2000-03-31 2001-10-12 Sevennet Kk インターネット広告評価方法及びシステム
JP2003162670A (ja) * 2001-09-17 2003-06-06 Yutaka Nishimura ネット広告購買情報管理システム及びネット広告購買情報管理方法並びにネット広告購買情報管理用プログラム。

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