JP2015165666A - 標的を定めたビデオ広告 - Google Patents
標的を定めたビデオ広告 Download PDFInfo
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Abstract
Description
104 視聴者
106 受入れビン
108 廃棄ビン、拒否ビン
110 遠隔制御装置
200 工程、プロファイリング工程
210 スライダバー
212a,212b,212c,214a,214b,214c,215a,215b,215c, プロファイル
216a,216b,216c コマーシャルプロファイル
220 工程
221 ユーザ
222 プロファイル状態
224 プロファイル状態、プロファイル
240 工程
242a,242b,242c,242d,242e コマーシャル
244 プロファイル
246 プロファイル、ユーザプロファイル
248,250,252,254,256 顔
300 タイミング図
302 時間表
304,304a,304b,304c,304d 広告枠
306 コマーシャル、非標準的な広告
306a 規定の枠
306b 時間枠
308a,308b コマーシャル
308c コマーシャル、ディスプレイ
400,402 システム
410 集中システム、広告サーバ
412 インターフェース
414 プロモーションセレクタ
416 プロモーションデータベース、ビデオデータベース
417 プロファイルデータベース
418 ネットワーク
420 ビデオ選択装置、ビデオセレクタ、ローカルシステム
422 番組スケジューラ
424 ビデオドライバ
426 番組およびプロモーションデータベース
428 テレビ、ディスプレイ
432 集中システム
434 インターフェース
436 ストリーミングビデオエンコーダ、ビデオストリーミングエンコーダ、集中システム
438 番組スケジューラ
440 コンピュータ、プロファイルデータベース
442 番組ビデオデータベース
444 プロモーションビデオデータベース
446 ネットワーク
448 ローカルシステム、遠隔システム
450 プロセッサ
452 ビデオドライバ
454 ビデオモニタ、テレビ
456 コンピュータ
500 広告プロファイル、プロファイル
502 フォーマットフィールド
504 動きフィールド
506 音フィールド
508 色フィールド
510 スタイルフィールド
512 年齢フィールド
514 性別フィールド
516 製品タイプフィールド
800 汎用コンピュータシステム
810 プロセッサ
820 メモリ
830 記憶装置
840 入出力装置
850 システムバス
Claims (27)
- コンピュータにより実施される方法であって、
ビデオ表示システムの視聴者に表示するための第1ビデオ広告を提供するステップと、
ユーザが前記表示されている前記第1ビデオ広告のスキップを選択したという指示を受信するステップと、
前記スキップされた第1ビデオ広告の特徴と反対の特徴を前記ユーザのために識別するステップと、
前記ユーザのために識別された特徴を使用して第2ビデオ広告を選択するステップと、
前記ユーザに表示するために、前記ビデオ表示システムにより、前記ユーザに前記第2ビデオ広告を提供するステップと、
を具備し、
広告主は、スキップされないビデオ広告の表示に対しては課金され、スキップされたビデオ広告の表示に対しては課金されないことを特徴とするコンピュータ実施方法。 - 前記ユーザが、表示される前記ビデオ広告の1つにたいしスキップを選択することなく、所定の数の前記ビデオ広告が前記ユーザに提示されるまで前記ユーザへの非広告ベースのビデオ番組の表示を保留するステップをさらに具備することを特徴とする請求項1に記載のコンピュータ実施方法。
- 前記ユーザに提示されるとともにスキップされない広告の特徴と矛盾しない特徴を前記ユーザのために識別するステップをさらに具備することを特徴とする請求項1に記載のコンピュータ実施方法。
- 一つまたは複数のビデオ広告のための特定の1つまたは複数のフォーマットに対する前記ユーザの嗜好を示す情報を受信するステップであって、前記1つまたは複数のフォーマットは、前記1つまたは複数のビデオ広告の内容とは区別される、ステップと、
好ましい1つまたは複数のフォーマットにおいて前記1つまたは複数のビデオ広告を提供するステップと、
をさらに具備することを特徴とする請求項1に記載のコンピュータ実施方法。 - 前記ビデオ広告は、リアルタイムビデオストリーム放送の一部として送信されることを特徴とする請求項1に記載のコンピュータ実施方法。
- ユーザが表示されている前記ビデオ広告のスキップを選択したという指示を受信する前記ステップは、前記ビデオ広告の所定の部分が前記ビデオ表示システムの前記ユーザに表示されたかどうかを判定するステップをさらに具備することを特徴とする請求項1に記載のコンピュータ実施方法。
- 前記ビデオ広告は、リアルタイムビデオストリーム放送の一部として送信され、
前記ビデオ広告の所定の部分が前記ビデオ表示システムの前記ユーザに表示されたかどうかを判定する前記ステップは、前記ビデオ表示システムから、前記ユーザが前記ビデオ広告を停止した時に前記ビデオ広告の表示時間を示す信号を受信するステップを具備することを特徴とする請求項6に記載のコンピュータ実施方法。 - 所定のパーセンテージ以上のビデオ広告が前記ユーザに提示される前に、前記ユーザが前記ビデオ広告のスキップを選択したと判定されたならば、前記ユーザによりスキップされたものとして前記ビデオ広告を識別するステップをさらに具備することを特徴とする請求項1に記載のコンピュータ実施方法。
- 対応するビデオ広告の個々の視聴に対し、ユーザにより前記ビデオ広告がスキップされたか、または視聴されたかどうかを示す嗜好ログを更新するステップをさらに具備することを特徴とする請求項1に記載のコンピュータ実施方法。
- コンピュータ実施システムであって、
ビデオ表示システムのユーザに再生されるビデオ広告を格納しているコンピュータサーバシステム上のデータベースと、
前記ユーザにビデオ番組とともに再生するための前記ビデオ広告を提供するインターフェースと、
前記ビデオ表示システムの前記ユーザによる前記ビデオ広告のスキップの発生を識別し、スキップされなかったと前記システムが判定するビデオ広告の表示に対し広告主に課金し、スキップされたビデオ広告の表示に対しては前記広告主に課金させないようにプログラムされたビデオ広告モニタと、
ユーザがスキップしたものとして識別されたビデオ広告の特徴と反対の特徴をユーザのために識別し、前記識別されたユーザ特性にマッチする将来のビデオ広告を選択するようにプログラムされたビデオ広告セレクタと、
を具備することを特徴とするコンピュータ実施システム。 - 前記ビデオ広告モニタは、前記ユーザが、表示される前記ビデオ広告の1つにたいしスキップを選択することなく、所定の数の前記ビデオ広告が前記ユーザに提示されるまで前記ユーザへの非広告ベースのビデオ番組の表示を保留するようにさらにプログラムされていることを特徴とする請求項10に記載のシステム。
- 前記ビデオ広告セレクタは、前記ユーザに提示されるスキップされない広告の特徴と矛盾しない特徴を前記ユーザのために識別するようにさらにプログラムされていることを特徴とする請求項10に記載のシステム。
- 前記ビデオ広告セレクタは、一つまたは複数のビデオ広告のための特定の1つまたは複数のフォーマットに対する前記ユーザの嗜好を示す情報を受信し、好ましい1つまたは複数のフォーマットにおいて前記1つまたは複数のビデオ広告を提供するようにさらにプログラムされており、
前記1つまたは複数のフォーマットは、前記1つまたは複数のビデオ広告の内容とは区別されることを特徴とする請求項10に記載のシステム。 - 前記インターフェースは、ビデオ広告を、リアルタイムビデオストリーム放送の一部として送信することをさらに提供することを特徴とする請求項10に記載のシステム。
- 前記ユーザよるビデオ広告のスキップの発生を識別するために、前記ビデオ広告モニタは、前記ビデオ広告の所定の部分が前記ビデオ表示システムの前記ユーザに表示されたかどうかを判定するようにさらにプログラムされていることを特徴とする請求項10に記載のシステム。
- 前記インターフェースは、前記ビデオ広告をリアルタイムビデオストリーム放送の一部として送信することをさらに提供し、
前記ビデオ広告モニタにより、前記ビデオ広告の所定の部分が前記ビデオ表示システムの前記ユーザに表示されたかどうかを判定することは、前記ビデオ表示システムから、前記ユーザが前記ビデオ広告を停止した時に前記ビデオ広告の表示時間を示す信号を受信することを具備することを特徴とする請求項15に記載のシステム。 - ユーザよるビデオ広告のスキップの発生を識別するために、前記ビデオ広告モニタは、所定のパーセンテージ以上のビデオ広告が前記ユーザに提示される前に、前記ユーザによる前記ビデオ広告のスキップの発生があることを判定するようにさらにプログラムされていることを特徴とする請求項10に記載のシステム。
- 前記ビデオ広告モニタは、対応するビデオ広告の個々の視聴に対し、ユーザにより前記ビデオ広告がスキップされたか、または視聴されたかどうかを示す嗜好ログを更新するようにさらにプログラムされていることを特徴とする請求項10に記載のシステム。
- 命令を格納している1つまたは複数の有形のコンピュータ読み取り可能な記録媒体であって、前記命令が1つまたは複数のプロセッサにより実行されると、
ビデオ表示システムの視聴者に表示するための第1ビデオ広告を提供するステップと、
ユーザが前記表示されている前記第1ビデオ広告のスキップを選択したという指示を受信するステップと、
前記スキップされた第1ビデオ広告の特徴と反対の特徴を前記ユーザのために識別するステップと、
前記ユーザのために識別された特徴を使用して第2ビデオ広告を選択するステップと、
前記ユーザに表示するために、前記ビデオ表示システムにより、前記ユーザに前記第2ビデオ広告を提供するステップと、
を具備する動作を実行し、
広告主は、スキップされないビデオ広告の表示に対しては課金され、スキップされたビデオ広告の表示に対しては課金されないことを特徴とする有形のコンピュータ読み取り可能な記録媒体。 - 前記動作は、前記ユーザが、表示される前記ビデオ広告の1つにたいしスキップを選択することなく、所定の数の前記ビデオ広告が前記ユーザに提示されるまで前記ユーザへの非広告ベースのビデオ番組の表示を保留することをさらに具備することを特徴とする請求項19に記載の有形のコンピュータ読み取り可能な記録媒体。
- 前記動作は、前記ユーザに提示されるとともにスキップされない広告の特徴と矛盾しない特徴を前記ユーザのために識別することをさらに具備することを特徴とする請求項19に記載の有形のコンピュータ読み取り可能な記録媒体。
- 前記動作は、
一つまたは複数のビデオ広告のための特定の1つまたは複数のフォーマットに対する前記ユーザの嗜好を示す情報を受信することであって、前記1つまたは複数のフォーマットは、前記1つまたは複数のビデオ広告の内容とは区別される、情報を受信することと、
好ましい1つまたは複数のフォーマットにおいて前記1つまたは複数のビデオ広告を提供することと、
をさらに具備することを特徴とする請求項19に記載の有形のコンピュータ読み取り可能な記録媒体。 - 前記ビデオ広告は、リアルタイムビデオストリーム放送の一部として送信されることを特徴とする請求項19に記載の有形のコンピュータ読み取り可能な記録媒体。
- ユーザが表示されている前記ビデオ広告のスキップを選択したという指示を受信することは、前記ビデオ広告の所定の部分が前記ビデオ表示システムの前記ユーザに表示されたかどうかを判定することをさらに具備することを特徴とする請求項19に記載の有形のコンピュータ読み取り可能な記録媒体。
- 前記ビデオ広告は、リアルタイムビデオストリーム放送の一部として送信され、
前記ビデオ広告の所定の部分が前記ビデオ表示システムの前記ユーザに表示されたかどうかを判定することは、前記ビデオ表示システムから、前記ユーザが前記ビデオ広告を停止した時に前記ビデオ広告の表示時間を示す信号を受信することを具備することを特徴とする請求項24に記載の有形のコンピュータ読み取り可能な記録媒体。 - 前記動作は、所定のパーセンテージ以上のビデオ広告が前記ユーザに提示される前に、前記ユーザが前記ビデオ広告のスキップを選択したと判定されたならば、前記ユーザによりスキップされたものとして前記ビデオ広告を識別することをさらに具備することを特徴とする請求項19に記載の有形のコンピュータ読み取り可能な記録媒体。
- 前記動作は、対応するビデオ広告の個々の視聴に対し、ユーザにより前記ビデオ広告がスキップされたか、または視聴されたかどうかを示す嗜好ログを更新することをさらに具備することを特徴とする請求項19に記載の有形のコンピュータ読み取り可能な記録媒体。
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JP2019511142A (ja) * | 2016-02-19 | 2019-04-18 | テンセント・テクノロジー・(シェンジェン)・カンパニー・リミテッド | 情報表示方法、装置及びシステム |
JP2021052416A (ja) * | 2016-06-30 | 2021-04-01 | スニッファキャット・インコーポレーテッド | ストリーミングコンテンツの中に広告をつなぎ合わせるためのシステムおよび方法 |
JP7284142B2 (ja) | 2016-06-30 | 2023-05-30 | スニッファキャット・インコーポレーテッド | ストリーミングコンテンツの中に広告をつなぎ合わせるためのシステムおよび方法 |
US11917219B2 (en) | 2016-06-30 | 2024-02-27 | SnifferCat, Inc. | Systems and methods for dynamic stitching of advertisements in live stream content |
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WO2008049013A2 (en) | 2008-04-24 |
JP6054448B2 (ja) | 2016-12-27 |
EP3035671B1 (en) | 2021-06-16 |
US9010636B2 (en) | 2015-04-21 |
EP3035671A1 (en) | 2016-06-22 |
CA2666795C (en) | 2018-11-27 |
EP2090101B1 (en) | 2016-03-23 |
CA3017075C (en) | 2020-11-17 |
EP2090101A4 (en) | 2010-12-08 |
CN101554048A (zh) | 2009-10-07 |
CA3017075A1 (en) | 2008-04-24 |
JP2010507351A (ja) | 2010-03-04 |
US8474713B2 (en) | 2013-07-02 |
US20140082643A1 (en) | 2014-03-20 |
US20110023060A1 (en) | 2011-01-27 |
US20120084813A1 (en) | 2012-04-05 |
EP2090101A2 (en) | 2009-08-19 |
CA3080487C (en) | 2020-11-24 |
CA2666795A1 (en) | 2008-04-24 |
CA3080487A1 (en) | 2008-04-24 |
JP5624768B2 (ja) | 2014-11-12 |
JP2013258746A (ja) | 2013-12-26 |
US7806329B2 (en) | 2010-10-05 |
WO2008049013A3 (en) | 2008-10-09 |
ES2570959T3 (es) | 2016-05-23 |
US20080092159A1 (en) | 2008-04-17 |
JP5718420B2 (ja) | 2015-05-13 |
US8074882B2 (en) | 2011-12-13 |
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