JP2006315255A - Printing system of communication advertising booklet - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a printing system of a communication advertising booklet necessitating neither enclusure nor sealing work of a paper in an envelope in spite of the transmission of propaganda and advertising contents is also possible together with the transmission of correspondence clerical contents. <P>SOLUTION: Printing image data including both the correspondence clerical contents and the propaganda and advertising contents are organized with a computer and are accompanied by selectively controlling information of a plurality of kinds of paper cassettes for sequentially printing the organized contents in the order set to a plurality of kinds of papers so as to feed paper in order from the paper cassettes in response to the selectively controlling information of the paper cassettes and print thereon. At the same time, on the joining places between a plurality of kinds of the papers to be printed, pressure sensitive adhesives 3 are adhered in advance. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a printing system for a communication advertisement booklet capable of transmitting advertisement advertisement contents together with communication office work contents.

  Conventionally, after printing multiple payment notices, etc. for various office card printed matters such as usage details and bills for various cards, they are booked and sealed at once, and the entire process up to manufacturing, sealing and shipping of tax payment forms is consistent. An encapsulating system to be processed and a crimped postcard composed of two leaves or three leaves are widely used (for example, see Patent Document 1). In any case, the communication data to the destination can be sent out to the outside by outputting the communication data to the destination on continuous paper and processing the continuous paper on which the data is printed with a dedicated crimping device. It can be formed easily.

  By the way, it is efficient if the contents of the advertisement can be transmitted as a commercial advertisement together with the communication office work. In this case, if not only tasteless text information such as telecommunications, but also photographs and image data are included, the appeal will be enhanced. It is convenient if the paper size is not a postcard size but a larger size such as A4 size, and the number of sheets can be varied according to the situation of the destination. These contents can be output (both sides) in A4 size or the like via a color printer using a computer.

However, as described above, the paper printed by the printer cannot be sent as it is, and a sealing operation for sealing in an envelope is required. That is, there is a problem that it is not possible to use a form that can be sent by simple processing such as a conventional crimped postcard.
JP-A-9-164611 (FIG. 4)

  Accordingly, the present invention is intended to provide a printing system for a communication advertisement booklet that does not require the operation of enclosing and sealing paper in an envelope even though the contents of advertisements can be transmitted together with the contents of communication work.

In order to solve the above problems, the present invention takes the following technical means.
(1) In the communication advertising booklet printing system of the present invention, print image data including communication work contents and advertisement contents is organized by a computer, and the print image data is organized on a plurality of types of sheets. Along with the selection control information of a plurality of types of paper cassettes for printing sequentially in a set order, the plurality of types of papers to be printed are printed while being fed in order from the paper cassettes according to the cassette selection control information. A pressure-sensitive adhesive is preliminarily attached to the joints between them.

  According to this communication advertising booklet printing system, the print image data including the contents of the communication work and the advertisement contents (contents) organized by a computer (such as a personal computer) is set for a plurality of types of paper. Since it includes selection control information for multiple types of paper cassettes for sequential printing in the specified order, the paper type of the front and back sides used as the exterior when sending is selected and supplied according to the size and quality. Can be paper. Distribution and sending using a so-called private mail service as well as mailing by mail are rapidly spreading, and the mailing is a general term for mailing by mail and distribution using mail service and other new service forms.

  In addition, since pressure sensitive adhesive is attached in advance to the joints between the plurality of types of paper to be printed and fed in order from the paper cassette according to the cassette selection control information, The paper on which the contents of advertisements are printed together is pressed in the same state in a laminated state, and pressure sensitive adhesive (adhesiveness is not exhibited during printing before pressing) is adhered. It can be easily made into a booklet form and can be sent.

(2) The above content is an information group in which one or both of the contents of communication office work (notification data) and the contents of advertisement advertisement (design data) are laid out in a square area, and forms one communication advertisement booklet. A unit of data. The notification data refers to individual computer data of individuals and corporations composed of numbers and character information. The picture data is associated with individual notification data of an individual or a corporation, and refers to computer data for drawing composed of a plate, a photograph, a character, etc. accompanied with information on an arrangement position in an assumed drawing section.

  The print image data (PID) refers to a data group composed of a plurality of contents organized so that the printer control unit that controls the printer can sequentially print out the data by sequentially processing page by page. This includes the case where the control information for imposing the page or selecting the paper cassette is a separate file.

  The printer includes a printer control unit, a paper feeding unit, a printing unit, and a paper discharge unit. The printer control unit receives the PID, sequentially interprets the PID, and controls the paper feeding unit, the printing unit, and the paper discharge unit. A drawing device or the like that outputs content to a selected paper type (cut sheet cut into a square shape, etc.). The paper feed unit is composed of a plurality of paper cassettes (corresponding to a plurality of types of paper) that take out one sheet at a time in response to a command from the printer control unit and supply the paper to the printing unit. It can be selected from a paper cassette and ordered. The printing unit refers to a unit that receives content data instructed from a printer control unit and draws the content on one side or both sides of a sheet supplied from a paper feeding unit for visual recognition.

  In other words, the contents individually associated with individuals and corporations are organized as PID using a computer, and this PID is printed by POD (print on demand), so that it can be variably handled (small lots can also be supported) A simple communication advertising booklet. As the contents of the advertisement, it is effective to select contents that match the individual preference of the destination based on past computer data (article purchase history, etc.), and a photograph or the like is also variably processed and inserted into the PID. As a result, the appeal power can be increased and the advertising effect can be further improved.

 (3) The plurality of types of sheets may have different outer peripheral shapes so as to form stepped end portions that assist fingering for peeling off the unsealed adhesive region after receiving the booklet.

  If comprised in this way, when opening this communication advertisement booklet, it can open to a booklet shape and can visually recognize the content by putting a finger | toe on a step-like edge difference part and peeling an opening adhesion | attachment area | region. Here, the adjacent sheets are bonded to each other after pressing by the pressure-sensitive adhesive. However, the unsealed adhesive area can be easily peeled off without damaging the sheet, and an intentional peeling operation must be performed. The pseudo-adhesion is such that the adhesion can be maintained.

 (4) It is good also as printing on the paper of the size by which the content of the articulated 2 surface is arrange | positioned, bend | folding the said paper into two, and pressing it.

  If comprised in this way, the communication advertisement booklet of A4 size can be formed by printing in A3 size and pressing and bonding in the state bent in two in the approximate center, for example.

(5) It is good also as setting the density which prints the said communication office work content to 90% or less of the maximum density of the density which prints the said advertisement content.

  In this way, by setting the print density of the telecom office content, which is a more important communication item, intentionally slightly less than the print density of the advertising advertisement content, the text information of the telecom office content is It can be easily distinguished visually from the pattern data.

  The present invention is configured as described above and has the following effects.

  The paper type on the front and back sides that will be used as the exterior when sending can be selected and fed according to the paper size and quality, and the advertisements are printed together with the contents of the communication work. Can be made into a booklet form that can be easily made into a booklet form by maintaining the order in the laminated state and pressing and adhering the pressure sensitive adhesive. It is possible to provide a printing system for a communication advertisement booklet that does not need to enclose and seal the paper in the envelope even though the contents of the advertisement can be transmitted.

  Embodiments of the present invention will be described below with reference to the drawings.

  In the print system of the communication advertisement booklet 1 (product catalog) of this embodiment, print image data (PID) including communication work contents (usage details / invoices of various cards) and advertisement advertisement contents (product descriptions, etc.) First, it is organized with a computer (such as a personal computer). The print image data refers to a data group composed of a plurality of contents organized so that the printer control unit can sequentially print out by performing page-by-page processing. This includes the case where the control information for selecting is a separate file.

  As shown in FIGS. 1 to 3, the communication advertisement booklet 1 is configured so that two or three leaves are selected from three sheets of a front cover a, a middle sheet b, and a back cover c. On the front side of the front cover a, there is an address information description area 2 as DM. FIGS. 1 and 2 show a case where all three sheets of front cover a, middle sheet b, and back cover c are selected and configured, and FIG. 3 shows that the middle sheet b is not selected from the three sheets. The case where it consists of the paper of 2 sheets of the front cover a and the back cover c is shown. If the intermediate paper b has been sent as DM before, the intermediate paper b may not be selected after the second time as shown in FIG.

  The print image data includes selection control information for a plurality of types of paper cassettes for sequentially printing the organized contents in a set order on a plurality of types of paper (front cover a, middle paper b, and back cover c). Accompanied by. The paper cassette includes a paper cassette for front cover a, a paper cassette for middle paper b, and a paper cassette for back cover c (not shown). Then, according to the cassette selection control information, the paper cassettes are fed in order and printed.

  Pressure sensitive adhesive 3 (adhesiveness is not exhibited during printing before pressing, etc.) at the joints between the plural types of paper to be printed (front cover a, middle paper b, back cover c). Pre-attached. Since no pressure sensitive adhesive is required on the front side of the front cover a and the back side of the back cover c, they are not attached. As a pattern of the adhesive surface, the binding side 4 is formed in a linear shape (set so as to obtain a strong adhesive strength), and the opening adhesive region 5 on the opposite side is formed in a plurality of circular shapes. (It is set so that it can be easily opened) and can be set as appropriate according to the shape of the booklet. Adjacent papers are bonded to each other after pressing by the pressure-sensitive adhesive 3, but the unsealing adhesive region 5 can be easily peeled off without significantly damaging the paper and should not be intentionally peeled off. The pseudo-adhesion is such that the adhesion can be maintained.

  The plurality of types of paper (front cover a, middle paper b, and back cover c) have an outer peripheral shape so as to form a stepped end portion 6 that assists fingering for peeling the unsealed adhesive region 5 after receiving the booklet. The step-shaped stepped portion is set so that the size of the cut portion at the corner of the opposite side of the binding side 4 decreases stepwise from the front side to the back side. Specifically, except for the paper used as the back cover c (the back cover c does not have a finger cut), the approximate triangle whose side below the opposite side of the binding side 4 has a side of 3 mm to 20 mm. Each leaf cut out as is used.

  Then, the sheets are pressed in a state in which the sheets are stacked in the order of the constituent pages of the booklet, whereby the binding side 4 and the pressure-sensitive adhesive 3 in the opening adhesion region 5 on the opposite side are bonded to form a booklet. The front cover a and the back cover c serve as a booklet exterior and function as a sealed letter to be sent as a whole.

  The content is an information group in which one or both of the contents of communication office work (notification data) and the contents of advertisement advertisement (design data) are laid out in a square area, and forms one communication advertisement booklet 1. A unit of data. The notification data refers to individual computer data of individuals and corporations composed of numbers and character information. The picture data is associated with individual notification data of an individual or a corporation, and refers to computer data for drawing composed of a plate, a photograph, characters, and the like accompanied with arrangement position information in an assumed drawing section.

  The printer includes a printer control unit, a paper feed unit, a printing unit, and a paper discharge unit. The printer control unit receives the PID, sequentially interprets the PID, and controls the paper feed unit, the print unit, and the paper discharge unit. A drawing device that outputs content to the selected paper type (A4 size cut paper cut into a square shape. Front cover a, middle paper b, and back cover c). The paper feeding unit refers to a plurality of paper cassettes (three for front cover a, middle paper b, and back cover c) that take out sheets one by one and supply them to the printing unit in response to a command from the printer control unit. ), And the printer control unit can select and command from these three paper cassettes. The printing unit is a unit that receives content data instructed from a printer control unit and draws the content for visual recognition on one or both sides of a sheet supplied from a sheet feeding unit.

  Next, the usage state of the communication advertising booklet printing system of this embodiment will be described.

  According to the printing system of this communication advertisement booklet 1, the print image data including the contents of the communication office work and the contents of the advertisements organized by the computer is composed of a plurality of types of sheets (front cover a, middle paper b, back cover). c) Selection control information for a plurality of types of paper cassettes (for front cover a, middle paper b, and back cover c) for printing sequentially in the order set with respect to c), for example, an exterior when sending For the front (front cover a) and back (back cover c) paper types, a paper having a size and quality corresponding to this can be selected and fed.

  Further, according to the cassette selection control information, the paper cassettes (for front cover a, middle paper b, and back cover c) are fed in order from the paper cassette and printed, and the plurality of types of paper to be printed (front cover a, middle Paper b, back cover c) Since the pressure sensitive adhesive 3 is pre-adhered to the joints between the sheets, the sheets on which the advertisement contents are printed together with the contents of the communication office are stacked in the same order. By maintaining the pressure and pressing the pressure-sensitive adhesive 3, the booklet can be easily bound and sent.

  In other words, the contents individually associated with individuals and corporations are organized as PID using a computer, and this PID is printed by POD (print on demand), so that it can be variably handled (small lots can also be supported) Communication communication booklet 1 can be created. As the contents of the advertisement, it is effective to select contents that match the individual preference of the destination based on past computer data (article purchase history, etc.), and a photograph or the like is also variably processed and inserted into the PID. As a result, the appeal power can be increased and the advertising effect can be further improved.

  The plurality of types of paper (front cover a, middle paper b, and back cover c) have an outer peripheral shape so as to form a stepped end portion 6 that assists fingering for peeling the unsealed adhesive region 5 after receiving the booklet. When the communication advertisement booklet 1 is opened, it is possible to visually recognize the contents by opening the communication adhering booklet 1 by placing a finger on the stepped end difference portion 6 and peeling off the opening adhesion region 5.

  The stepped step portion is set so that the size of the cut portion at the corner of the opposite side of the binding side 4 is gradually reduced from the front surface side to the back surface side, and is sequentially opened from the front side page. Easy to turn when going. Moreover, since each leaf can be made into the same shape except the step-like step part of a corner | angular part, it is easy to hold | maintain the intensity | strength of the booklet laminated | stacked when integrated into a booklet shape as a whole, and this is more important ( Even when sending information (which is highly confidential), it is possible to suppress damage accidents during the process. Further, since the strength as a booklet can be easily maintained, even thinner paper can be formed. In addition to the corners, each leaf can have the same shape and size, making it easy to set up the printer even when printing on demand (printing digital data directly without going through the plate making process. POD). It is. That is, in the case of the A4 size, for example, a plurality of types of paper with corners cut off may be prepared, and a standard size paper cassette can be used as it is.

  Next, another configuration of the present invention will be specifically described.

  As the communication advertisement booklet 1, a product catalog of A4-size size four-leaf configuration (front cover a, middle paper b1, b2, and back cover c) as shown in FIGS. 3 to 5 was formed. On the front side of the front cover a of this product catalog, there is an address information description area 2 as DM.

  This product catalog organizes print image data including communication work contents and advertisement contents by a computer, and the print image data is composed of a plurality of types of sheets (front cover a, middle sheets b1, b2, back). The cassette selection control is accompanied by selection control information of a plurality of types of paper cassettes (for front cover a, middle paper b1, b2, and back cover c) for printing sequentially in the order set for the front cover c). Paper is fed in order from the paper cassette according to the information and printed. In accordance with this, double-sided color printing was performed on four sheets of A4 plate in which the pressure-sensitive adhesive 3 was previously applied to the bonding portion between the binding side 4 and the opposite side.

  The plurality of types of paper (front cover a, middle paper b1, b2, and back cover c) are formed with stepped end portions 6 that assist the fingering for peeling the unsealed adhesive region 5 after receiving the booklet. While the outer peripheral shape is made different, the stepped step portion is set so that the width between the binding side 4 and the opposite side becomes longer stepwise from the front side to the back side. Further, the paper includes a reply postcard 7 which is partitioned so that it can be cut out as a back cover c by a cutting line.

  The density for printing the contents of the communication office is set to 90% or less of the maximum density for printing the contents of the advertisement, and the print density of the contents of the office work, which is a more important communication item, is set in the advertisement contents. By deliberately setting it to be a little lighter than the darkness of the print, it is possible to make it easier to visually distinguish the text information of the contents of the communication work from the picture data of the contents of the advertisement. Further, if the characters of the contents of the communication work are printed in a dot shape, it is easy to understand at a glance that the work is the communication work. There is also an advantage that the amount of printing ink and toner that are consumables for the printer can be saved.

  The pressure-sensitive adhesive 3 is applied to both the sheets facing each other at the bonding location. The binding side 4 of the booklet is set so that strong adhesive strength can be obtained, and the opposite side is set so that it can be easily opened. The pressure sensitive adhesive 3 is not applied to the front side of the front cover a and the back side of the back cover c, but the pressure sensitive adhesive 3 is applied to both sides of the inner papers b1 and b2. Here, it is also effective to form a film with a transparent ink between the adhesive at the opening and the paper in order to take care of a paper surface accident at the time of opening. It is also effective to select an ink containing a large amount of a substance having a strong releasing action such as silicon. As the pressure-sensitive adhesive 3, a latex system based on an aqueous emulsion type natural rubber as a main component (manufactured by Seiden Chemical Co., Ltd., trade name MUX-101) was used.

  Then, the printed sheets of paper were pressed and bonded in a state in which they were stacked in the order of the constituent pages of the booklet, and then bound and bonded side by side to form the communication advertisement booklet 1 having a four-leaf configuration of A4 size. It should be noted that two sheets of A3 plate (the size in which the contents of the two connected surfaces double the size of A4 plate) are pre-applied to the bonding portion that becomes the binding side 4 of the booklet, not the side binding. The A4 size four-leaf communication advertising booklet 1 can also be formed by performing double-sided color printing on a sheet, folding the sheet into two at approximately the center, then saddle stitching, pressing and bonding.

  Next, the use state of the printing system of the communication advertisement booklet 1 will be described.

  The print image data including the contents of the communication office work and the advertisements organized by the computer is the order in which the organized contents are set for a plurality of types of sheets (front cover a, middle paper b1, b2, back cover c). With the selection control information of multiple types of paper cassettes (for front cover a, middle paper b1, b2 and back cover c) for printing in sequence, for example, the front surface (cover a) For the paper type on the back side and back side (back cover c), a paper having a size and quality corresponding to this can be selected and fed. In other words, different types of intermediate sheets b1 and b2 are used for the front cover a and the back cover c, and are connected by bonding at one edge as a booklet. Appropriate ones can be selected as the front cover a and the back cover c) and the sheets of notification data and pattern data (inner sheets b1 and b2).

  Further, according to the cassette selection control information, the paper cassettes (for front cover a, middle sheets b1, b2, and back cover c) are fed in order from the paper cassette and printed, and the plurality of types of paper to be printed (front cover a , Inner paper b1, b2, back cover c) Since pressure sensitive adhesive 3 is pre-adhered at the joints between the sheets, the paper on which the advertisement contents are printed together with the contents of the communication work is laminated By maintaining the order as it is and pressing and adhering the pressure-sensitive adhesive 3, it can be easily bound into a booklet and sent.

  Further, the stepped step portion is set so that the width between the binding side 4 and the opposite side is increased stepwise from the front side to the back side, and is sequentially opened from the front side page. It is easy to turn over. Further, at the same time that the edge portion becomes an opening finger, the content can be easily confirmed by using it as an index of the corresponding page. For example, when sending an invoice as the contents of communication work, “Usage details” is displayed on the step of the second leaf, “Guide information” is displayed on the step of the third leaf, and the step of the fourth leaf When “About application method” is displayed on the department (not shown), the contents of the booklet can be grasped at a glance from the front (note that the first leaflet of the booklet can be seen from the outside without displaying the index) Good).

  Further, the paper includes a reply postcard 7 which is sectioned so that it can be cut out as a back cover c and cut out by a sewing machine line. (Not shown) may be attached.

  Although the contents of the advertisement can be transmitted together with the contents of the communication office work, it is not necessary to enclose and seal the paper in the envelope, so that it can be applied to various communication advertisement booklet printing systems.

The figure explaining embodiment (3 leaf selection) of the printing system of the communication advertisement booklet of this invention. The figure explaining the communication advertisement booklet of FIG. 1 in detail. The figure explaining the other aspect (2 leaf selection) of embodiment of the printing system of the communication advertisement booklet of this invention. The perspective view explaining the state seen from the front cover in the Example of the printing system of the communication advertisement booklet of this invention. The perspective view explaining the state seen from the back cover in the Example of the printing system of the communication advertisement booklet of this invention. Sectional drawing of the step-shaped level | step-difference part of the communication advertisement booklet of FIG.

Explanation of symbols

3 Pressure sensitive adhesive 5 Unsealed adhesive area 6 Stepped edge

Claims (4)

A plurality of types of paper for organizing the print image data including the contents of the communication office work and the contents of the advertisement by a computer, and sequentially printing the organized contents in the order set for the plurality of types of paper. Along with the cassette selection control information, the paper is fed and printed in order from the paper cassette in accordance with the cassette selection control information, and a pressure sensitive adhesive (3) is provided at the joint between the plurality of types of paper to be printed. A communication advertising booklet printing system, characterized in that is attached in advance. The communication according to claim 1, wherein the plurality of types of sheets have different outer peripheral shapes so as to form a stepped end portion (6) that assists fingering for peeling off the unsealing adhesive region (5) after receiving the booklet. Advertising booklet printing system. The communication advertising booklet printing system according to claim 1 or 2, wherein the contents of the two connected surfaces are printed on a sheet of a size to be arranged, and the sheet is folded and pressed into two. 4. The communication advertisement booklet printing system according to claim 1, wherein a density for printing the contents of the communication work is set to 90% or less of a maximum density for printing the contents of the advertisement.

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