JP2012071431A - Brochure-shaped object and brochure-shaped sending object - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a brochure-shaped object and a brochure-shaped sending object which raise an unsealing rate, are excellent in security performance for printed personal information etc., and have no need of separation at disposal.SOLUTION: In the brochure-shaped object 1, a front cover sheet 2, a saddle stitching sheet 3 and a rear cover sheet 4 are piled up in this order with one-end edges of the respective sheets bound as binding margin sides via an adhesive 5. The sheets are larger in length in a direction orthogonal to the binding margin sides by order of the front cover sheet 2, the saddle stitching sheet 3 and the rear cover sheet 4. Moreover, a releasable false adhesive layer 7a is formed in a region that is a front surface of the saddle stitching sheet 3 and overlaps with the front cover sheet 2. The front cover sheet 2 is bonded so as to be releasable from the saddle stitching sheet 3. Furthermore, a releasable false adhesive layer 7b is formed in a region that is a front surface of the rear cover sheet 4 and overlaps with the saddle stitching sheet 3. The saddle stitching sheet 3 is bonded so as to be releasable from the rear cover sheet 4.

Description

  The present invention relates to a booklet that can be distributed in the form of a booklet, and more particularly to a booklet that can be easily opened by a customer who has received the booklet.

Conventionally, booklets describing the contents of products have been widely used in various industries.
For example, it is used for introducing new products to customers at communication companies, and for sending direct mails to customers who have previously purchased products at mail order companies.
In particular, when using direct mail, increasing the opening rate is an important point.
In the case of direct mail, since customers often send unsolicited shipments, customers tend to discard without looking at the contents first, so the first step is to open the envelope and look at the contents. It is important to have them, and a device that increases the opening rate is required.

  As a technique for increasing the opening rate, for example, a crimp-type postcard (see Reference 1) is used, and since the mail can be opened easily, an improvement in the opening rate is expected. Since the sheet is pasted, there is a limitation on the paper surface. For example, there is a problem that it cannot be used when enclosing an application form, a payment slip reply postcard, a catalog or the like and sending it.

In addition, there is a technique such as that described in References 2 to 4 as a booklet-like delivery that can be easily opened by increasing the page space, but Reference 2 has no upper and lower ends attached to the booklet. When personal information is described in a booklet, there is a problem that it may be stolen.
Further, in References 3 and 4, in order to sandwich and attach the booklet main body between the front cover piece and the back cover piece that are folded in half, it is troublesome to provide a saddle stitch fitting and bind it in half. There is a problem that an expensive manufacturing facility is required for performing a saddle stitching process in which the booklet body is sandwiched between the front cover piece and the back cover piece.

JP-A-10-264557 JP 2006-272955 A JP-A-9-39450 JP-A-7-277344

  Therefore, the present invention has been made in view of the above-mentioned problems, has the effect of increasing the opening rate, has excellent security for personal information printed on a booklet, and does not need to be separated at the time of disposal. It is an object of the present invention to provide a booklet and a booklet delivery that can be configured with only a small number of pages and can be manufactured with simple manufacturing equipment.

  The booklet of the present invention is a booklet formed by superimposing a front cover piece, a saddle-stitched paper piece, and a back cover piece in this order, and binding them through an adhesive with one edge of each paper piece as a binding edge. The dimensions of each piece of paper in the direction orthogonal to the marginal side are longer in the order of the front cover piece, the saddle-stitched paper piece, and the back cover piece, and are pseudo on the surface of the saddle-stitched paper piece and can be peeled off in an area overlapping with the front cover piece. A pseudo-adhesive layer that is formed in an adhesive layer and is bonded in a state where the cover sheet piece is peelable from the saddle stitching paper piece, and is further peelable on the surface of the back cover sheet piece and overlapping with the saddle stitching paper piece Is formed, and the saddle-stitched paper piece is adhered in a state where it can be peeled off from the back cover piece.

  The booklet of the present invention is characterized in that heading information is displayed on the upper surface of the saddle-stitched paper piece and the back cover piece, and on the surface area where the upper overlapping paper pieces do not overlap.

  Further, the booklet of the present invention is characterized in that the peelable pseudo-adhesive layer is provided on a peripheral portion of the upper surface of the saddle stitch paper piece and a peripheral portion of the upper surface of the back cover piece. And

  The booklet delivery of the present invention is characterized in that it has a destination description part on the surface of the cover piece of the booklet described above.

  Therefore, the booklet and the booklet delivery of the present invention can be used as a booklet direct mail that integrates catalogs, advertisements, applications, etc. with personal information, etc., and meets customer needs. It is possible to set the number of pages that can be used, and there is no need for separation by not using metal or other metal fittings. In addition, when there is personal information, it should be used as an envelope for mailing without seeing the personal information during mailing. A large amount of information can be mailed at low cost, and the overlapped paper pieces are peelably bonded with a peelable adhesive, which has the effect of increasing the opening rate and personal information printed on a booklet, etc. Is excellent in security, can be configured only by the required number of pages, and there is an effect that it is not necessary to separate at the time of disposal.

  Further, the booklet and booklet delivery of the present invention can be easily opened from the portion where the heading information of the saddle-stitched paper piece and the back cover piece is displayed, and has the effect of increasing the unsealing rate.

  Further, in the booklet and booklet delivery of the present invention, the peelable pseudo-adhesive layer is provided on a peripheral portion of the upper surface of the saddle stitch paper piece and a peripheral portion of the upper surface of the back cover piece. Therefore, there is an effect that the cover piece and the saddle stitching piece can be easily peeled off.

It is a perspective view of the booklet-like sending thing concerning the embodiment of the present invention. It is the sectional view on the AA line of FIG. In the booklet-like delivery according to the embodiment of the present invention, it is a diagram for explaining the configuration of the booklet-like delivery, (a) is a plan view of a cover piece, (b) is a plan view of a saddle-stitched paper piece, (C) is a plan view of a back cover piece, (d) is a perspective view showing a state in which three paper pieces constituting the booklet delivery are separated, and (e) is a plan view of the booklet delivery. It is a perspective view which shows the state which turned up the cover-sheet piece and the saddle-stitched paper piece in the booklet-like delivery according to the embodiment of the present invention.

Hereinafter, a booklet-like material according to an embodiment of the present invention, particularly a booklet-like material provided with an address description portion on the booklet-like material will be described in detail with reference to the drawings.
As shown in FIGS. 1 to 3, the booklet-like delivery 1 according to the embodiment of the present invention has a saddle-stitched paper piece 3 having a width dimension longer than that of the cover piece 2 below the substantially rectangular cover piece 2. Are overlapped, and a back cover piece 4 having a longer width than the saddle stitched paper piece 3 is superposed on the lower side of the saddle stitched paper piece 3.
Then, in the state where either the left or right edge of the front cover piece 2, the saddle stitch paper piece 3 and the back cover piece 4 is aligned, the adhesive applied along the aligned edge, that is, the binding margin side. The binding portion 5 is bonded and bound by the agents 5a and 5b.
In the case shown in FIG. 1 to FIG. 3, the left edge of the booklet-like delivery 1 is aligned and bonded and bound by the adhesives 5a and 5b applied along the aligned edge. It has a binding portion 5.

On the surface of the cover piece 2, there is a destination description section 6 in which the address of the mailing address is described, and the booklet-like delivery 1 is sent as a mail according to the destination information described in the destination description section 6. Can do.
FIG. 3 shows a diagram for explaining the configuration of the booklet-like delivery 1. As shown in FIG. 3A, the cover piece 2 has the largest width dimension than other paper pieces. Has a small shape.
Next, as shown in FIG. 3 (b), the saddle-stitched paper piece 3 is formed with a peelable pseudo-adhesive layer 7 a on the surface of the saddle-stitched paper piece 3 and overlapping with the cover-sheet piece 2. Further, as shown in FIG. 3C, the back cover piece 4 is formed with a peelable pseudo adhesive layer 7b on the surface of the back cover piece 4 and overlapping with the saddle stitch paper piece 3. The saddle-stitched paper piece 3 is bonded to the back cover piece 4 so as to be peelable.
And as shown in FIG.3 (d), the cover piece 2, the saddle-stitched paper piece 3, and the back cover piece 4 are piled up, and it is adhesive state by adhesive 5a, 5b and the peelable pseudo-adhesive layers 7a, 7b. Thus, a booklet-like delivery 1 shown in FIG.

As shown in FIG. 3, these peelable pseudo adhesive layers 7 a and 7 b are provided on the peripheral portion of the upper surface of the saddle stitch paper piece 3 and the peripheral portion of the upper surface of the back cover piece 4.
The peelable pseudo-adhesive layers 7a and 7b are not limited to the peripheral portion of the upper surface of the saddle stitch paper piece 3 and the peripheral portion of the upper surface of the back cover piece 4. You may provide in the whole surface part of the upper surface of the cover piece 4, and you may provide in a predetermined part.
The peelable pseudo adhesive layer 7 a may be provided on the back side of the cover sheet piece 2, and the peelable pseudo adhesive layer 7 b may be provided on the back side of the saddle stitch paper piece 3.

Further, as shown in FIG. 1, the booklet-like delivery 1 has heading information on the upper surface on the right end side of the saddle-stitched paper piece 3 and the back cover piece 4 in a surface area where the upper-layer paper pieces do not overlap. 8a and 8b are displayed.
With this header information, it is possible to first provide information such as what kind of content is displayed on the page to the recipient of the booklet delivery 1. Is used as a direct mail or the like, it is expected that the opening rate can be increased by attracting interest by using the heading information 8a and 8b to have the motivation and interest of opening.

Examples of the material used for the front cover piece 2 and the back cover piece 4 include high-quality paper, coated paper, copying paper, craft paper, synthetic paper, PET, PP, and the like. Can be selected as appropriate according to the compatibility with the material constituting the material and the use of the booklet-like material.
The materials used for the saddle stitching paper piece 3 include fine paper, coated paper, copying paper, kraft paper, synthetic paper, PET, PP, etc., but are not particularly limited, and are appropriately selected according to the application. can do.

Examples of the adhesive used for the peelable pseudo-adhesive layers 7a and 7b include, for example, a composition of ultraviolet curable offset ink added with silicone and an acrylic emulsion adhesive, an ester resin added with mineral oil, An acrylic ester resin to which paraffin wax is added can be used.
In any case, the cover piece 2, saddle-stitched paper piece 3, and back cover piece 4 constituting the booklet-like delivery 1 are in an adhesive state without being peeled off during mailing, and from the adhesive part without breaking the material at the time of opening. Any structure that can be peeled and opened can be used.

  The materials constituting the adhesives 5a and 5b applied along one edge of the saddle stitch paper piece 3 and the back cover piece 4 are acrylic resin, vinyl acetate resin, EVA resin, urethane resin. An emulsion adhesive or the like can be used.

Next, the usage method of the booklet-like delivery 1 concerning embodiment of this invention is demonstrated.
When the booklet-like delivery 1 is sent, as shown in FIGS. 1 and 2, the front cover piece 2, the saddle stitching paper piece 3 and the back cover piece 4 are pseudo-bonded by the peelable pseudo-adhesive layers 7a and 7b. Send it as it is.

Then, as shown in FIG. 4, the recipient of the booklet-like delivery 1 peels the cover piece 2 away from the portion where the heading information 8 a of the saddle-stitched paper piece 3 is displayed, and opens the back side of the cover piece 2. The content information displayed on the side and the front side of the saddle-stitched paper piece 3 can be viewed and read.
Next, the saddle-stitched paper piece 3 is peeled off from the portion of the back cover piece 4 where the heading information 8b is displayed, and is displayed on the back side of the saddle-stitched paper piece 3 and the front side of the back cover piece 4. You can see and read the content information.

As described above, in the booklet-like delivery 1, a plurality of paper pieces stacked vertically are provided with a step at the end opposite to the binding portion 5, so that the page to be spread is peeled off from the step portion. It is configured so that it can be opened while being allowed.
In addition, since the peelable pseudo adhesive layers 7a and 7b use an adhesive that cannot be easily bonded after being peeled once, the peelable pseudo adhesive layers 7a and 7b are peeled off when a person other than the recipient peels off illegally. You can easily know if there is an unauthorized opening by a third party.

In the above-described embodiment, the case where one saddle-stitched paper piece 3 is provided in the booklet-like delivery 1 has been described. However, a plurality of saddle-stitched paper pieces 3 can be provided in an overlapping manner as necessary.
Further, these saddle-stitched paper pieces 3 can be used as an application form or a transfer paper.

  In the above embodiment, the case where the peelable pseudo adhesive layers 7a and 7b are provided on the peripheral portion of the upper surface of the saddle stitch paper piece 3 and the peripheral portion of the upper surface of the back cover piece 4 has been described. In addition to the above, the peelable pseudo adhesive layers 7a and 7b can be provided in a U shape or in a dot shape.

Alternatively, a configuration may be adopted in which a reply postcard sheet piece is provided on a part of the plurality of saddle stitched paper pieces 3 and a cut sewing machine is formed to separate the postcard paper pieces.
As described above, the booklet-like delivery of the present invention can be sent as a delivery in which the overlapped paper pieces are integrated in a mailed state, and can be peeled off when the recipient opens it. It is configured so that it can be easily peeled off from the part bonded with the agent.

1 Booklet delivery
2 Cover pieces
3 Saddle-stitched paper pieces
4 Back cover pieces
5 Binding part 5a, 5b Adhesive 6 Addressing part 7a, 7b Pseudo-adhesive adhesive layer 8a, 8b Heading information

Claims (4)

In the booklet formed by stacking the front cover piece, the saddle stitch paper piece, the back cover piece in this order, and binding them together with an adhesive as one edge of each paper piece,
The dimension of each paper piece in the direction orthogonal to the binding margin is longer in the order of a cover piece, a saddle stitch piece, and a back cover piece, and can be peeled off on the surface of the saddle stitch piece and overlapping the cover piece. A pseudo-adhesive layer is formed, and the cover piece is bonded in a state where it can be peeled off from the saddle-stitched paper piece, and further, the pseudo-adhesive which can be peeled off on the surface of the back cover piece and overlapping the saddle-stitched paper piece A booklet, wherein an agent layer is formed and the saddle-stitched paper piece is bonded in a state where it can be peeled off from the back cover piece.   2. The booklet-like product according to claim 1, wherein heading information is displayed on a surface area of the upper surface of the saddle stitching paper piece and the back cover piece, and the paper piece superposed on the upper side does not overlap.   The said peelable pseudo-adhesive agent layer is provided in the peripheral part of the upper surface of the said saddle stitch paper piece, and the peripheral part of the upper surface of the said back cover piece, The Claim 1 or 2 characterized by the above-mentioned. Booklet. A booklet-like delivery comprising a destination entry portion on a surface of a cover piece of the booklet-like product according to claim 1.

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