JP5750880B2 - Booklet delivery - Google Patents

Description

  The present invention relates to a booklet-like delivery that has a built-in postcard paper that allows a recipient to create a reply postcard.

Conventionally, a booklet describing the contents of a product or service is known as direct mail or the like.
For example, in a telecommunications company, a booklet direct mail is used to advertise products to customers or to promote sales of related products based on purchase information of customers who have purchased products in the past. Or send it.
The most important point when using these direct mails is that the sent direct mail is first opened by the recipient, and it is important how the open rate can be increased. Become.
In general, direct mail is often sent suddenly to a customer who is the recipient, so the customer who receives the direct mail discards the direct mail without opening it without looking at the contents. Tend.
Therefore, it is important for the sender of direct mail to have the customer first open the envelope of direct mail and see the contents as a first step in sales promotion.
Therefore, a device that increases the open rate of direct mail is required.

As a technique for increasing the open rate of direct mail, for example, a postcard of a crimping type (see Reference 1) is used, and since the mail can be easily opened, it is expected to improve the open rate. However, since the two sheets are bonded together, there is a disadvantage in that the information that can be displayed is limited because the paper space is small to describe more information.
In addition, if the postcard is a crimp-type postcard with two sheets attached, it is inconvenient that you cannot enclose it even if you want to enclose and send reply postcards to receive an application from the recipient. There is.

Moreover, in order to solve said problem, there exists a technique as described in the references 2-4, for example as a book-like delivery which can open a paper space easily and can be opened easily.
In Reference Document 2, since the upper end and the lower end of the booklet are not bonded, there is a problem that if personal information or the like is described in the booklet, the booklet may be seen.
Further, in References 3 and 4, it is necessary to use a saddle stitching bracket to attach the booklet body between the front cover piece and the back cover piece that are folded in half, and furthermore, the front cover piece and the back face that are folded in half. There is a problem in that an expensive manufacturing facility is required for performing a saddle stitching process in which the booklet body is sandwiched between the cover pieces and attached.

JP-A-10-264557 JP 2006-272955 A JP-A-9-39450 JP-A-7-277344

  Therefore, the present invention has been made in view of the above-mentioned problems, and can increase the opening rate of the sealed letter in the recipient, and can incorporate the postcard paper used for replying, etc. Fold a piece of the built-in postcard paper so that you can easily apply for it with a postcard, and even if the postcard created by folding it in half is opened illegally, you can confirm that it has been opened The purpose is to provide a booklet delivery.

Booklet-like delivery of the present invention, between the envelope cover piece and the letter backing paper having substantially the same dimensions, length and width than the letter cover piece and the envelope back pieces of paper pieces of paper for binding in having a size smaller, One side end of the sealed cover sheet piece, the sealed backing paper piece, and the saddle-stitched paper piece, with the three circumferential edges of the sealed letter cover piece and the three circumferential edges of the sealed letter backing paper piece being overlapped, leaving an overlapping area. A booklet-like delivery integrated by a binding portion bonded at an edge, wherein the saddle-stitched paper piece is divided by a scheduled cut line formed in parallel with the one side edge portion. A piece is provided on the opposite side of the binding portion, and the postcard paper piece is a first postcard by a folding line formed substantially parallel to the one side edge at the substantially central portion of the postcard paper piece. Divided into a piece of paper and a piece of second postcard paper, the front Adhesive is provided in a strip along the fold opposite end sides scheduled line envelope cover one surface of the second postcard for paper unit, further, in the area where the adhesive is not provided, a binder component And a re-peelable / re-pasteable pressure-sensitive adhesive comprising a mixture of adhesive microsphere components, and a release paper is releasably affixed to the upper side of the pressure-sensitive adhesive and the re-peelable / re-pasteable adhesive. When the postcard paper piece is folded in two from the planned folding line, the postcard paper piece is provided in a strip shape along the end opposite to the planned folding line of the second postcard paper piece. Half-cuts are formed at positions on both sides across the area overlapping with the adhesive, and the sealed cover piece and the sealed backing paper piece are the three peripheral edges of the sealed cover piece and the three peripheral edges of the sealed backing paper piece. and parts, but pseudo adhesive in the overlapping portion directly Characterized in that it is bonded more removably.

The booklet-like delivery of the present invention is characterized in that the pseudo-adhesive is an ultraviolet curable offset ink to which silicone is added and an acrylic emulsion-type adhesive .

Further, the booklet-like delivery of the present invention is characterized in that the binder component is made of an acrylic emulsion-type pressure-sensitive adhesive, and the adhesive microsphere component is a particulate methacrylic ester .

Therefore, since the booklet-like delivery of the present invention is peelably bonded at the portion where the three peripheral edges of the sealed cover piece and the sealed backing paper piece directly overlap, the recipient can easily peel off the sealed cover piece and the sealed backing paper piece. Thus, the opening rate of the sealed letter at the recipient can be increased.
Furthermore, since the folded postcard paper is built in, there is an effect that it is possible to easily apply with the postcard using the built-in postcard paper.
In addition, if a postcard created with a folded postcard paper is illegally opened, the paper is peeled off from the half-cut portion bonded by the adhesive provided at one edge of the postcard. , it is possible to verify that it has been opened by leaving a trace has been opened, and because it is impossible also easily re-adhered paper peeling morning portion, there is an effect that it can be confirmed that the unauthorized.

It is a perspective view of the booklet-like sending thing concerning the embodiment of the present invention. It is a perspective view which shows the state which turned up the sealed cover piece in the booklet-like delivery according to the embodiment of the present invention. It is a perspective view which shows the state which isolate | separated each paper piece in the booklet-like delivery which concerns on embodiment of this invention. It is the sectional view on the AA line of FIG. It is the BB sectional view taken on the line of FIG. FIG. 5 is a perspective view showing a state in which a sealed cover piece is turned up and a postcard piece is cut off in a booklet-like delivery according to an embodiment of the present invention. It is a perspective view which shows the state which peeled the release paper from the postcard paper piece part in the booklet-like delivery according to the embodiment of the present invention. FIG. 5 is a perspective view showing a state in which a postcard is created by folding a postcard paper piece part in two in a booklet-like delivery according to an embodiment of the present invention.

Hereinafter, a booklet-like delivery 1 according to an embodiment of the present invention will be described in detail with reference to the drawings.
As shown in FIG. 1 to FIG. 3, a booklet-like delivery 1 according to an embodiment of the present invention has a rectangular shape, and the sealed letter cover 2 and a sealed letter back 3 having the same dimensions, the sealed letter A plurality of saddle-stitched paper pieces 4 a and 4 b having a size smaller than the front cover piece 2 or the sealed letter backing paper piece 3 are overlapped.
In this embodiment, a description has been given of an embodiment provided with two saddle-stitched paper pieces 4a and 4b. However, the number of saddle-stitched paper pieces is not limited to two as required by the user, and a desired number of sheets can be provided. Can be used.

The sealed cover piece 2, the plurality of saddle-stitched paper pieces 4 a and 4 b, and the sealed letter backing paper piece 3 are overlaid in a state where they are aligned at the left side edge.
As described above, since the vertical and horizontal dimensions of the plurality of saddle-stitched paper pieces 4a and 4b are smaller than the vertical and horizontal dimensions of the sealed cover piece 2 and the sealed backing paper piece 3, In the three peripheral edge portions and the three peripheral edge portions of the sealed letter backing paper piece 3, there are provided portions in direct contact and overlapping.
Further, the sealed cover piece 2, the plurality of saddle-stitched paper pieces 4a and 4b, and the sealed letter backing paper piece 3 are integrated by a binding portion bonded to each other by an adhesive 5 at one side edge portion of the left side of the paper pieces. It has become.

As shown in FIG. 3, at least one saddle stitching paper piece 4b out of the plurality of saddle stitching paper pieces 4a, 4b is a cut-out scheduled line formed in parallel with the one side edge portion. A postcard sheet piece 7 separated by the cut perforation 6 is provided on the opposite side of the binding portion bonded by the adhesive 5.
On the postcard sheet piece 7, a folding perforation 8, which is a folding line, is formed in parallel with the cut-out perforation 6 at a substantially central portion in the lateral direction of the postcard sheet piece 7.
Further, as shown in FIG. 3, the postcard sheet piece 7 is the first postcard sheet piece 7a on the left side of the postcard sheet piece 7 divided into two by the folding perforation 8, and the right side The other post will be described as the second postcard sheet piece 7b.

Then, a releasable and re-adhesive pressure-sensitive adhesive 9 is applied to the upper surface of the right second postcard sheet piece 7b partitioned by the folding perforation 8.
A release paper 10 is detachably attached to the upper surface of the adhesive 9 that can be re-removed and re-attached.
The re-peelable / re-pasteable adhesive 9 is the release paper 10 affixed to the top surface of the re-peelable / re-pasteable adhesive 9, and the postcard paper piece 7 is removed from the folding perforation 8. Even after being folded in two and pasted with the adhesive 9, it is an adhesive having an adhesive force capable of re-peeling the postcard sheet piece 7 that has been pasted, and a conventionally known adhesive is used. be able to.

However, the adhesive 16 is provided in a strip shape along the edge opposite to the perforation line 6 for cutting, which is the planned folding line, of the surface of the second postcard sheet piece 7b on the sealed cover sheet piece 2 side. An adhesive 9 that can be re-removed and re-applied is provided in an area where the agent 16 is not provided.
The adhesive 9 that can be re-removed and re-adhered is adjusted so as to facilitate the close contact and re-peeling of the contact surface, and a binder component, an adhesive microsphere component, and the like are mixed.
As the binder component, an acrylic emulsion-type pressure-sensitive adhesive or the like is used, and as the adhesive microsphere component, a material such as methacrylic acid ester in the form of fine particles having a size of 10 to 150 μm is used.
Further, in order to increase the peeling effect, the release agent 17 may be provided on the back surface of the release paper 10 and in an area in contact with the adhesive 16 provided on the upper surface of the second postcard paper piece 7b.

Further, the first postcard paper piece portion 7a extends along both sides of the region where the postcard paper piece portion 7 is folded into two from the folding perforation 8 and overlaps the adhesive 16 of the second postcard paper piece portion 7b. Thus, the half cuts 18a and 18b are formed in parallel.
The half-cuts 18a and 18b formed in parallel are used to fold the postcard paper piece 7 in two from the folding perforation 8 when the postcard paper piece 7 creates a folded postcard. It is comprised so that it may adhere | attach in the area | region part between the half cuts 18a and 18b formed in parallel.
If a third party illegally opens a two-fold postcard, the paper is peeled off at the portion between the half cuts 18a and 18b formed in parallel. However, there are traces of illegally opening two folded postcards.

As shown in FIG. 8, a postcard destination display 12 is preferably printed in advance on the surface of the postcard paper piece portion 7a or the postcard paper piece portion 7b which is the surface of the postcard.
In addition, it is preferable to perform desired printing such as the application field 13 in advance on the back surface of the postcard sheet piece portion 7a or the postcard paper piece portion 7b which is the back surface of the postcard as shown in FIG.
The sealed cover sheet piece 2 and the sealed cover sheet piece 3 are detachably bonded by a peelable pseudo-adhesive 11 at a portion where the three peripheral edge portions of the sealed cover sheet piece 2 and the three peripheral edge portions of the sealed cover paper piece 3 directly overlap. ing.

  Examples of the material used for the sealed cover piece 2, the sealed paper piece 3, and the saddle stitched paper pieces 4a and 4b include, for example, high-quality paper, coated paper, copy paper, craft paper, synthetic paper, PET, PP, etc. Although it is not limited, it can select suitably by the compatibility with the material which comprises a pseudo-adhesive, and the use of a booklet delivery.

As the pseudo-adhesive 11 for adhering the three peripheral edges of the sealed letter cover piece 2 and the three peripheral edges of the sealed letter backing paper piece 3 in a peelable state, for example, an ultraviolet curable offset ink added with silicone and an acrylic emulsion type An adhesive composition, an ester resin to which mineral oil is added, an acrylate resin to which paraffin wax is added, and the like can be used.
In any case, it is only necessary to have a structure that can be opened without tearing the material at the time of opening without easily peeling off at the three peripheral edge portions of the sealed cover piece 2 during mailing.

  In addition, as a material constituting the adhesive 5 used for strongly adhering the sealed cover piece 2, saddle-stitched paper pieces 4a, 4b, and sealed backing paper piece 3, acrylic resins, vinyl acetate resins, EVA resins, An emulsion adhesive such as urethane resin can be used.

In addition, in order to make it convenient when opening the booklet delivery 1, as shown in FIG. 1, an indication “OPEN” is displayed at one corner of the sealed cover piece 2 in order to clarify the opening location. It is printed, and is turned up from the “OPEN” display portion 14 to be opened.
Further, the pseudo adhesive 11 for releasably adhering the three peripheral edges of the sealed cover piece 2 and the three peripheral edges of the sealed backing paper piece 3 is a sealed letter labeled "OPEN" as shown in FIG. It is preferable to provide the cover piece 2 and the sealed letter backing paper piece 3 except for one corner area.
Thereby, the corner | angular part of a paper piece can be easily opened by pinching with a finger | toe.
In this case, it is suitable for the case where the booklet-like delivery 1 is used as a distribution envelope to be handed over.

Next, a method of using the booklet delivery 1 according to the present invention will be described.
As shown in FIG. 1, the booklet-like delivery 1 has a peelable pseudo-adhesive 11 at a portion where the three peripheral edge portions of the sealed cover sheet piece 2 and the three peripheral edge portions of the sealed letter backing paper piece 3 are overlapped in direct contact. It is peeled and adhered, and mailed or distributed in a sealed state.
Next, as shown in FIG. 1, the recipient of the booklet delivery 1 picks up the paper piece with the finger from the “OPEN” display portion 14 at the corner of the sealed cover piece 2 and turns it up, as shown in FIG. Open.
The opened recipient reads the contents on the back side of the sealed cover piece 2, the saddle-stitched paper piece 4a, the sealed backing paper piece 3 and the like, and then the recipient makes an application based on those contents. When performing, the application content is entered in the application field 13 printed on the postcard paper piece 7a of the saddle stitching paper piece 4b.

Next, as shown in FIG. 7, the postcard sheet piece portion 7 is cut from the cut perforation 6 formed in the saddle stitching paper piece 4b, and after the release paper 10 is peeled off, the folding perforation 8 The postcard paper piece 7 is folded in two, and the postcard paper piece 7a and the postcard paper piece 7b are adhered to each other with the adhesive 9 and the adhesive 16 that can be re-removed and re-applied, as shown in FIG. A postcard 15 like this is created.
Then, the postcard 15 is mailed by posting it on a post box.

As described above, the booklet-like delivery 1 of the present invention can be easily opened from the portion of the pseudo-adhesive 11 by picking up the “OPEN” display portion 14 with a finger and turning it up. The recipient can open more easily, and the envelope can be increased even with envelopes such as direct mail.
Further, since the application form and the reply postcard are provided inside the booklet-like delivery 1, the recipient can immediately process the application using the reply postcard.

1 Booklet delivery
2 Sealed cover pieces
3 Sealed paper strip
4a, 4b Saddle-stitched paper pieces
5 Adhesive 6 Perforation for cutting
8 Folding perforations 7 Postcard paper piece 7a First postcard paper piece 7b Second postcard paper piece
9 Re-peelable and re-adhesive adhesive
10 Release paper
11 Pseudo-adhesive
13 Application column
14 "OPEN" display part
15 Postcard
16 Adhesive
17 Release agent
18a, 18b half cut

Claims (3)

Between the sealed cover piece and the sealed backing paper piece having substantially the same dimensions, the saddle stitched paper piece having a size smaller than the sealed cover piece and the sealed backing paper piece is smaller than the three peripheral edges of the sealed cover piece. And the three-peripheral edge portions of the envelope backing paper piece are overlapped in a state of leaving a direct overlapping region, and are integrated by a binding portion bonded at one side edge of the sealed cover sheet piece, the sealed letter backing paper piece, and the saddle stitching paper piece. A booklet delivery that has been
The saddle-stitched paper piece is provided with a postcard paper piece part separated by a planned cut line formed in parallel with the one side edge part on the opposite side of the binding part,
The postcard paper piece part is divided into a first postcard paper piece part and a second postcard paper piece part by a folding line formed substantially in the center of the postcard paper piece part in parallel with the one side edge part,
Adhesive is provided in a band shape along the side opposite to the expected folding line on the surface of the second postcard sheet part on the side of the sealed cover, and a binder is provided in a region where the adhesive is not provided. A re-peelable and re-adhesive pressure-sensitive adhesive comprising a mixture of components and adhesive microsphere components is provided, and a release paper is releasably affixed to the upper side of the pressure-sensitive adhesive and the re-removable and re-pasteable adhesive,
In the first postcard paper piece portion, when the postcard paper piece portion is folded in half from the planned folding line, the second postcard paper piece portion extends along the side opposite to the planned folding line of the second postcard paper piece portion. Half cuts are formed at positions on both sides across the area overlapping with the adhesive provided in the band shape,
The sealed cover sheet piece and the sealed cover paper piece are adhered to each other so that the three peripheral edge portions of the sealed cover sheet piece and the three peripheral edge portions of the sealed cover paper piece can be peeled off by a pseudo adhesive. A booklet delivery. The booklet-like delivery according to claim 1, wherein the pseudo-adhesive is an ultraviolet curable offset ink to which silicone is added and an acrylic emulsion-type adhesive . The booklet-like delivery according to claim 1 or 2 , wherein the binder component comprises an acrylic emulsion-type pressure-sensitive adhesive, and the adhesive microsphere component is a fine-particle methacrylic acid ester .

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