JP2012171271A - Booklet for sending - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a booklet for sending which is delivered as it is without using an envelope or the like as direct mail, for instance, does not require a recipient to write his/her own address and name on an enclosed return card and facsimile paper, and minimizes the work of the recipient.SOLUTION: A sealing piece 2c which is continuous through a perforation C is provided at a free end side of a back cover 2b of a bound booklet, a separate paper piece 6 of a postcard, facsimile paper or the like with a recipient address written thereon is separably adhered between a face cover 2a and a booklet body 5, the sealing piece 2c is separably adhered to the face cover 2a, and the address A is exposed from a window-shaped opening O formed at the face cover 2a.

Description

  The present invention relates to a booklet that is suitably used as, for example, a product catalog or an advertisement pamphlet, and more particularly to a delivery booklet that is suitable for delivery to a company or a general household as a direct mail. .

Various direct mails that directly send documents describing products and various services to customers and new customers for the development of new customers are widely used for advertising and sales promotion.
There are various types of brochures describing product catalogs and product descriptions, depending on the purpose and distribution target. From the viewpoint of the amount of information, appeal, storage, etc. It is desirable to use a booklet in which a piece of paper is bound and bound.

  When such booklet catalogs or pamphlets are delivered by direct mail, they need to be put in a bag like an envelope. However, such bagging work is troublesome and expensive, and envelopes Will eventually be discarded, resulting in a waste of resources.

  From such a point of view, for example, in Patent Document 1, a sealing piece connected through a perforation from the free end side of a bound booklet cover is provided, and this is attached to the back cover in a peelable manner. Describes a booklet that can be sent inexpensively without using an envelope and that does not open a page during delivery.

JP 2006-51627 A

However, the booklet described in the above-mentioned patent document can process most processes from printing to bookbinding, gluing, and pressure bonding with an automatic line, and can greatly simplify the shipping work. If necessary, reply means such as postcards and fax paper can be enclosed.
However, when replying using postcards or fax paper, it is necessary for the recipient to fill in the sender, that is, his / her address and name, resulting in troublesome work for the recipient. It should be noted that it is not possible for the recipient of the booklet to pre-print the address and name of the recipient on a reply postcard or fax paper. Therefore, it cannot be said that there is no possibility of mismatch between the contents of the booklet address (recipient) and the postcard for reply and the fax paper.

  The present invention has been made by paying attention to the above-mentioned problems in a booklet for delivery delivered as a catalog or a pamphlet. And the purpose is that it can be delivered as it is without using envelopes, etc., and the recipient's time and effort to fill in his / her address and name on the enclosed reply postcard or fax paper is saved. It is to provide a booklet for sending that can be done.

  The sending booklet of the present invention is provided with a sealing piece continuous through a perforation on the free end side of either the front cover or the back cover of the bound booklet, and the sealing piece is the above cover and Attached to the other side of the back cover so that it can be peeled off, and a separate paper piece with the address of the destination is peeled off between the book cover and the cover other than the above cover and back cover. The address described on the separate sheet is visible from a window-like opening provided on the cover.

Further, as a preferred embodiment of the present invention, the page width of at least one page constituting the booklet body is larger than the width of the page located on the cover side, and the portion exposed from the cover side page is an index. In another preferred embodiment, the separate sheet piece is any one of fax paper, transfer paper, postcard, envelope and card.
Further, the paper quality and / or thickness of the separate sheet is different from that of the booklet body.

  As a further preferred embodiment of the present invention, the separate sheet piece is a fax paper, and an adhesive for releasably sticking the paper is applied in a line substantially parallel to the feeding direction of the fax paper. The width of application of the adhesive can be set to 1 to 2 mm as necessary.

  According to the present invention, a sealing piece continuous through a perforation on the free end side (spreading side) of one of the front and back cover of a bound booklet, for example, the free end side of the front cover, The other side of the cover, for example, the back cover is detachably attached. Therefore, since the booklet page does not open during delivery, it can be delivered as it is without using an envelope or the like, and the effort, cost, and waste of resources required for sealing in the envelope can be eliminated. .

In addition, another sheet piece is detachably attached as a postcard, fax paper, transfer paper, or the like between the cover and the booklet body. And the address of the address is written on the separate sheet, which can be seen from the window-like opening provided on the cover, and the address of the address described on the separate sheet Will be delivered to.
The booklet that receives the booklet can be peeled off from the front cover with the perforation after the attached sealed paper strip has been peeled off from the back cover, or in a normal form that is convenient for viewing and storage. Become.

  On the other hand, the above-mentioned separate piece of paper sandwiched between the cover and the booklet body can be easily separated from the sending booklet, and can be used by the recipient according to each use. At this time, since the address of the destination is already described on the separate sheet, there is no need to fill in the address and name of the recipient (recipient) on the separate sheet.

(A)-(c) is a figure which shows the shape of each sheet | seat which comprises the booklet for sending concerning the 1st Example of this invention. (A) And (b) is process drawing explaining the manufacture procedure of the booklet for sending concerning the 1st example of the present invention. (C) And (d) is process drawing explaining the manufacture procedure following FIG. It is a top view which shows the completion state of the booklet for delivery concerning the 1st Example of this invention. It is a top view which shows the shape of the cover paper used for the booklet for sending concerning the 2nd Example of this invention. It is a perspective view explaining the saddle stitching process of the sending booklet concerning the 2nd example of the present invention. It is a perspective view explaining the removal procedure of the front cover and back cover in the sending booklet concerning the 2nd example of the present invention.

  Hereinafter, embodiments of the sending booklet of the present invention will be described in more detail.

  The sending booklet of the present invention is a booklet suitable for sending catalogs and pamphlets as direct mails, and as described above, the cover and back cover are attached via a sealing piece provided on one of the cover and back cover. The booklet is held in a closed state by being detachably connected on the facing side. A separate piece of paper different from the booklet, such as fax paper, transfer paper, postcard, etc., is attached between the cover and the booklet so that it can be peeled off. It can be visually recognized from a window-like opening provided on the cover.

Therefore, it can be sent to companies and general households by courier without using envelopes, etc., and the address and name written on the separate sheet are exposed from the window-shaped opening on the cover, Since it is used as an address at the time of sending, it is not necessary for the recipient to enter his / her address and name, and the effort that the recipient must do can be minimized.
In addition, by connecting the sealing piece to the front or back cover through a perforation, the sealing piece can be easily removed from the booklet, and only the booklet sent by this can be stored. become able to.

  In the booklet for sending according to the present invention, for the booklet body excluding the front cover and the back cover, the page width of at least one page constituting the booklet body is made larger than the width of the page located on the cover side. It is desirable that the edge of the page is exposed from the cover side page and this portion is used as an index. This makes it possible to grasp the description content of the page without opening the booklet.

  In addition, as a separate paper piece that is detachably attached between the cover and the booklet main body, a paper having a quality and thickness different from that of the booklet main body can be used. It can be soft (flexible). Also, ready-made postcards, envelopes, cards, and the like can be applied.

In the sending booklet of the present invention, the use of the above-mentioned separate sheet piece is not particularly limited, and various kinds according to the type, purpose, and contents of the booklet can be bound.
For example, fax paper, postcards, envelopes, etc. can be bound so that they can be peeled off, and can be used for replying to sent booklets, for example, for ordering products, answering questionnaires, requesting additional materials and samples, etc. It is done.

Further, the transfer paper can be bound as a separate paper piece. At this time, ready-made transfer forms such as Japan Post Bank and commercial banks can also be used, and can be used for collecting product charges, membership fees, subsidies and the like.
In addition, it is also conceivable to use a card-like one as a separate sheet piece, for example, for an admission ticket or a lottery ticket for an exhibition or a distribution party. In this case, the collected cards can be used for confirming participants, analyzing customer trends, and the like.

  The bookbinding form of the sending booklet of the present invention is not particularly limited, and for example, saddle stitching using a stapler, wireless binding without using such a wire, mesh binding, string binding, glue binding, etc. can be applied. it can.

  When the sending booklet is saddle-stitched by a stapler, a perforation may be formed on the folds of the continuous cover and back cover paper pieces, that is, on the back of the booklet. By separating the front cover and the back cover from the front cover, it is possible to remove the front cover and the back cover from the booklet main body and store only the main body portion.

In order to detachably attach the sealing piece to the other of the front cover and the back cover, or to detachably attach the separate sheet piece to the front cover or booklet body, use a commercially available liquid peelable adhesive, After spraying this, the sealing piece can be attached by folding and crimping. Examples of such commercially available peelable adhesives include planatol manufactured by Planatol, Germany.
In addition, the adhesive can also be applied by preparing a paste and transferring it.

  At this time, it is not always desirable to apply an excessive amount of adhesive when attaching a separate paper piece, because there is no possibility that the paper piece will be damaged or re-adhesion will occur due to high adhesive strength. Absent.

In particular, when the separate paper piece is fax paper, if the adhesive is excessively applied, the risk of paper jamming in the fax machine tends to increase. It is desirable to be within a range of ˜2 mm. In addition, when the application | coating width | variety of an adhesive agent is less than 1 mm, adhesive strength may be insufficient and it may become impossible to hold | maintain the said sheet | seat stuck between the cover and the booklet main body.
Furthermore, from the viewpoint of more reliably preventing such paper jams, it is desirable to apply the adhesive in a line substantially parallel to the feeding direction of the fax paper.

  Hereinafter, the present invention will be specifically described based on examples. In addition, this invention is not limited only to these Examples.

Example 1
In order to create the sending booklet 1 as direct mail, as shown in FIGS. 1A to 1C, two cover sheets 2 slightly larger than the A3 size and two sheets 3 and 4 of almost A3 size are used. An 8-page booklet body 5 formed by folding and a separate A6 size paper piece 6 having different paper quality from the papers 2, 3 and 4 were prepared.

The cover sheet 2 shown in FIG. 1 (a) is a cover sheet 2a and a back cover sheet 2b. An A4 size back cover sheet 2b and a cover sheet 2a whose lateral dimension is about 30 mm smaller than this are passed through the folding line F. Are continuous. Further, a sealing piece 2c having a width of about 50 mm is integrally provided on the free end side of the back cover 2b (opposite side of the binding and on the side facing the booklet) at the boundary with the back cover 2b. The perforation C used as a tear line is formed.
A window-like opening O is formed above the cover 2a.

On the other hand, in the booklet main body 5 shown in FIG. 1B, the page widths of the pages 3a, 4a, 4b, and 3b are changed in this order by shifting the fold positions (saddle stitching positions) of the folded sheets 3 and 4. In other words, the distance is increased by about 8 mm toward the lower side in the figure, that is, toward the back cover side.
Specifically, the width (horizontal) dimension of the page 3b located on the lowermost side is 8 mm smaller than the A4 size, the page 4b located above it is 16 mm, the page 4a above it is 24 mm, and the page 3a Each width is smaller than the A4 size by 32 mm.

In this embodiment, the separate paper piece 6 shown in FIG. 1 (c) is a fax paper for ordering goods using 62.5 kg of Ulite manufactured by Nippon Paper Industries Co., Ltd. , 4 (Nippon Paper Co., Ltd. Ulite 76.5 kg), slightly thinner than the A4 size, having a strength suitable for fax paper and a width of about 40 mm.
In the upper part of the fax paper 6, an entry field B for the address (address / name) of the destination of the booklet is provided, and an order form is printed in the lower part.

First, as shown in FIG. 2 (a), a separate sheet piece of fax paper 6 has a peelable adhesive (Planatol 81/20 manufactured by Planatol, Germany) along the longitudinal direction on the back side at the left end in the figure. / 3) is applied in a 1.5 mm wide line. Then, the fax paper 6 is detachably attached to the left end portion of the page 3a by pressure bonding in a state where it is superimposed on the page 3a of the paper 3 serving as the first page of the booklet main body.
Next, the sheet 4 that has been folded in half is inserted between the sheets 3 including the fax sheet 6 that is folded in two and is detachably attached to the page 3 a, thereby forming a booklet body 5.

Then, as shown in FIG. 2B, the booklet body 5 combined as described above is combined with the cover sheet 2 and saddle-stitched using a stapler S.
At this time, from the viewpoint of improving the recycling efficiency of paper resources, it is desirable to adopt saddle stitching by glue binding or the like instead of such a metal stapler.

  FIG. 3C is a plan view showing a state in which the front cover 2a of the saddle-stitched booklet is opened, and the page widths of the pages 3b, 4b, 4a, 3a and the fax paper 6 constituting the booklet body 5 are shown. By sequentially reducing the size as described above, the right end portion of each page is exposed without being hidden by the upper (cover side) page. Therefore, by describing the description content of the page in the exposed portion, the right end portion can be used as an index of each page, and the description content of each page can be known without opening a booklet.

In the spread state shown in FIG. 3 (c), the cover 2a is bent from the fold line F, and as shown in FIG. 3 (d), the cover 2a is placed on the fax paper 6 that is detachably attached to the booklet body. Fold it over.
Next, after applying the above-described peelable adhesive to the position near the right end of the sealing piece 2c on the cover sheet 2, the sealing piece 2c is folded from the perforation C and is placed on the cover 2a. By this pressure bonding, the sealing piece 2c is detachably attached to the cover 2a. Then, a delivery booklet 1 as shown in FIG. 4 is obtained by printing the address A of the delivery destination in the entry field B of the fax paper 6 exposed from the window-like opening O provided on the cover 2a.

  In the sending booklet 1 thus obtained, the front cover 2a and the back cover 2b are connected on the spread side by the sealing piece 2c, so that it can be held in a closed state, and the page can be kept in the middle of conveyance. Since the opening does not cause dirt or damage, it can be delivered as it is without being put in an envelope or the like, and the labor and cost of preparation and waste of resources can be saved.

On the other hand, on the side receiving the booklet 1 sent based on the above address A, the booklet 1 in the normal form is obtained by removing the sealing piece 2c and separating it along the perforation C. The waste paper generated at this time can be minimized to a width of about 50 mm.
Further, when viewing the booklet 1, since the end of each page is an index, it is possible to know the description content of each page, quickly open a desired page, and a catalog with a particularly large number of pages. It is suitable for such as. Note that when the number of pages is particularly large, the page edge serving as an index can be formed into a stepped shape.

  Furthermore, the fax paper 6 bound between the cover 2a and the booklet main body 5 can be easily peeled off from the page 3a of the booklet main body 5, and a product can be ordered using this. At this time, the address and name of the orderer, that is, the recipient of the sending booklet 1 is already printed at the time of shipment, so there is no need for the recipient to fill in, and the effort at the time of ordering is minimal. Will be.

  In this embodiment, an example is shown in which a separate paper piece is used as a fax paper for ordering. However, it can also be used for an additional request for a questionnaire or a material, a sample request, etc. outside the order preparation. Furthermore, it is possible to replace the fax paper with postcards, envelopes, cards or the like.

(Example 2)
FIG. 5 shows the shape of the cover paper 8 used in the second embodiment. The cover paper 8 is basically the same as that of the previous embodiment, but the cover 8a and the back cover 8b. A perforation C is formed instead of the folding line between the two.
Further, a booklet 11 for sending was obtained by the same procedure as in Example 1 except that an A4 size booklet main body 9 consisting of 8 pages, which was formed by folding two A3 size sheets in half, was used.

That is, as shown in FIG. 6, the booklet main body 9 including the fax paper 6 that is detachably attached to the cover side is saddle-stitched together with the cover paper 8 by the stapler S.
Then, the sealing piece 8c folded from the perforation C is similarly detachably attached to the cover 8a folded from the perforation C and folded on the fax paper 6, so that the appearance is as shown in FIG. The same booklet 11 for sending is obtained.

  As shown in FIG. 7, on the side that receives such a sending booklet 11, the cover 8a and the back cover 8b can be separated from the perforation C after peeling off the sealing piece 8c. The main body 9 can be stored separately from the cover sheet 8, which is more suitable for storage and browsing.

1, 11 Sending booklet 2a, 8a Cover 2b, 8b Back cover 2c, 8c Sealing piece 5, 9 Booklet body 6 Separate sheet (fax paper)
O Window opening C Perforation F Fold line

Claims (6)

  A continuous sealing piece is provided through a perforation on the free end side of either the front or back cover of the bound booklet, and the sealing piece can be peeled off to the other of the front cover and the back cover. Attached to the booklet body and cover other than the above cover and back cover, a separate piece of paper with the address of the recipient is attached in a peelable manner. A sending booklet characterized in that the address is visible from a window-like opening provided on a cover.   2. The page width of at least one page constituting the booklet main body is larger than the width of a page located on the cover side, and the portion exposed from the cover side page is an index. The booklet for sending described.   The booklet for sending according to claim 1 or 2, wherein the paper quality and / or thickness of the separate sheet is different from that of the booklet main body.   The sending booklet according to any one of claims 1 to 3, wherein the separate sheet piece is any one of a fax sheet, a transfer sheet, a postcard, an envelope, and a card.   5. The sending according to claim 4, wherein the separate paper piece is a fax paper, and an adhesive for releasably sticking the paper is applied in a line substantially parallel to the paper feeding direction. Booklet.   6. The booklet for sending according to claim 4 or 5, wherein the separate sheet piece is a fax sheet, and an application width of an adhesive for releasably sticking the sheet is 1 to 2 mm.

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