JP2011121219A - Direct mail with card - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To reduce a risk that a direct mail is thrown away together with a card by a receiver, and at the same time, to prevent a wrong delivery by preventing a mismatch of the address in such a direct mail and information which is recorded on the card in the direct mail enclosing the card. <P>SOLUTION: This direct mail with the card is constituted by separably pasting the card 2 onto a paper 10 on which the address of the receiver is described. In the direct mail with the card, on the pasting surface (rear surface side) of the card 2, at least part of individual information which is determined for each receiver is recorded. Further, using the paper 10 equipped with a first paper piece 11 having a card section 11c which is surrounded by a cutting planned line (perforation) C, and a second paper piece 12 which continues from the paper piece 11 through a folding line R1, the first paper piece 11 is folded from the folding line R1 and is placed on the top of the second paper piece 12. While only the card section 11c of the first paper piece 11 is separably pasted on the second paper piece 12, the paper 10 is cut in a vicinity of the folding line R1, and the first paper piece 11 is cut off from the cutting planned line C, leaving only the card section 11c. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a direct mail with a card that can be sent to a company represented by a customer or a general household together with a card as a direct mail using a catalog or pamphlet describing information relating to the company's products and services.

  Various direct mails that directly send catalogs and pamphlets such as the above to general companies and individuals, including customers, are widely used for their own advertising and sales promotion. The form is also changing gradually.

In other words, if the direct mail advertisement and sales promotion effect are to be enhanced, the contents of catalogs and pamphlets tend to increase, and in this case, the printing cost and the delivery cost must be increased.
On the other hand, if the content of the direct mail increases on the receiving side, the organization and storage of the direct mail becomes cumbersome, and it cannot be said that it will not be left as it is without being read or thrown away. If you multiply it, the effect will not be improved.

  Therefore, enclose a card that records the minimum necessary information such as the homepage address and customer management number along with the company name and telephone number of the sending side in the direct mail. It is conceivable to store the card in the form of a card that is easy to manage and organize even if it is discarded, and to use the recorded items on the card when browsing a homepage or ordering a product. In addition, it is conceivable that the card enclosed in the direct mail is brought to the venue as an admission ticket to a product briefing session, an exhibition hall, or a membership ticket and used for customer management.

As a sealed form for sending a card, for example, in Patent Document 1, in order to prevent the sealed letter from being damaged by the card moving around in the sealed letter, a card holding part is provided in the sealed letter. It is proposed to hold the cards in a separable manner.
Further, Patent Document 2 discloses a notification information entry unit and reply information on a surface located on the inner surface side when folded from a folded part in a sealed form formed by connecting a plurality of sealed paper pieces with a folded part as a boundary. It is disclosed that the card is detachably attached to a portion other than the entry portion. Patent Document 3 proposes to cut out a part of a sheet base material located on the inner surface of an integrated envelope that is bent and crimped at at least two locations, and to bond the card to this portion. ing.

JP 2003-285845 A JP 09-202071 A JP 2001-315794 A

  By the way, in order to expect a method of using the card as described above by the recipient, it is necessary to have at least the card taken out without being discarded together with the direct mail document. For this purpose, for example, personal information such as a lottery number is recorded on the back side of the card, that is, the side that cannot be seen in the received state, so that the user wants to remove the card from the paper. It can be considered to be motivated.

Here, in the card sending body described in the above-mentioned Patent Document 1, since the main part of the sealed letter in which the addressee (sending address information) of the sending address is written and the card are produced in a separate process, the card Arbitrary information can be written on both sides, and individual information different depending on the address can also be written on the back side. However, since the card is manually inserted into the holding unit, the matching operation between the two is not only troublesome, but an incorrect distribution occurs if the card is inserted incorrectly.
On the other hand, in the sealed letter with a card described in Patent Document 2 or 3, the address and the information recorded on the card are obtained by simultaneously printing the paper and printing on the card with the card attached. Although they can be matched, printing on the card is limited only to the front side of the card, so individual information cannot be printed on the back side of the card, that is, the sticking side to a piece of paper.

  The present invention has been made paying attention to the above-mentioned problems in a conventional sealed letter enclosed with a card, and in a direct mail provided with a card that is detachably attached on a sheet, the direct mail is received by a recipient. Providing direct mail with a card that can reduce the risk of being discarded along with the card, and direct mail with a card that can prevent inconsistencies between the address and information recorded on the card in such direct mail. For the purpose.

The direct mail with a card according to the present invention is formed by adhering a card to a sheet on which a recipient's address is described in a peelable manner, and is determined for each recipient on the affixing surface of the card. Further, at least a part of the individual information is recorded.
Further, the direct mail with card includes the first paper piece in a paper provided with a first paper piece having a card portion surrounded by a cutting line and a second paper piece continuous to the paper piece via a folding line. Is folded on the second paper piece from the fold line, and the paper in a state where only the card portion of the first paper piece is detachably attached to the second paper piece is cut at the fold line or the vicinity thereof, and It is characterized in that the first piece of paper is separated from the planned cutting line leaving only the card portion.

The direct mail with a card according to the present invention is formed by adhering a card to a sheet on which a recipient's address is described, so that the card can be peeled off. At least a part of the individual information determined for each is recorded, and as the individual information, for example, information that attracts the recipient's interest such as a lottery number is recorded, the card is discarded together with the direct mail. Risk can be low.
Then, a first paper piece having a card portion surrounded by a planned cutting line and a paper provided with a second paper piece continuous to the paper piece via a fold line are used, and the first paper piece is removed from the fold line. 2 is folded on the second paper piece, and only the card portion of the first paper piece is detachably attached to the second paper piece, the paper is cut at the fold line or the vicinity thereof, and the planned cutting line By leaving only the card part from the first paper piece, the front and back of the card part can be recorded and the address on the paper can be recorded continuously in the same process. Can be matched, and misdelivery of the direct mail with the card can be prevented.

1A is a plan view showing the shape of a sheet used in the first embodiment of the present invention, and FIG. It is a perspective view explaining the 1st process in the manufacture process of the direct mail with a card | curd using the paper shown in FIG. (A)-(c) is explanatory drawing of the manufacture process of the direct mail with a card | curd following FIG. FIG. 5A is a plan view showing the shape of a sheet used in a second embodiment of the present invention, and FIG. It is the top view (a) which shows the shape of the paper used for the 3rd Example of this invention, and its rear view (b). FIG. 6 is a plan view (a) and a rear view (b) of the direct mail with card using the paper shown in FIG. 5 in the manufacturing process. (A) And (b) is explanatory drawing of the manufacture process of the direct mail with a card | curd following FIG.

  Hereinafter, the direct mail with a card according to the present invention will be described in more detail together with a manufacturing method thereof.

  As described above, the direct mail with a card according to the present invention is attached to a sheet on which a recipient's address is written so that the card can be peeled off. On the screen, at least a part of the individual information determined for each recipient is recorded.

Here, the card is used for ordering and transaction management on the recipient's side, as well as admission tickets to the above-mentioned product briefing sessions, exhibition halls, trade fairs, parking tickets, membership tickets, tea tickets, meals Although it can be used as a ticket or a souvenir voucher, the type of card is not particularly limited.
There are various items to be recorded on the card for such various uses, and there are various kinds depending on the use, and it is not particularly limited. However, the company name, telephone number, homepage address, name of the person in charge, A telephone number, an e-mail address, a recipient, that is, the name, address, date of birth, customer management number, bar code, lottery number, etc. of a customer or customer candidate.

Among these, as individual information determined for each recipient, the recipient's name, address, birthday, customer management number, barcode, and lottery number correspond to this.
The company name, phone number, and homepage address of the sender are the same in direct mails sent at a time and are generally not individual information, but the telephone number and homepage address in charge differ depending on the product field. In this case, since it is not common to all direct mails, it corresponds to individual information. The name of the person in charge, the telephone number, and the e-mail address also correspond to individual information unless they are common to all.

In addition, when using a card as a meal ticket or a souvenir voucher, it is possible to include a lottery like a lottery by preparing multiple meal menus and souvenir types and changing the type for each recipient. is there. In addition, as for the types of meals and souvenirs, it is possible to pre-allocate the most appropriate one according to the age and gender of the recipient, and in this case, these recorded contents correspond to individual information. Become.
In the direct mail with card of the present invention, at least one piece of individual information that differs depending on the recipient is recorded on the back side of the card, that is, on the sticking surface to paper. Of course, as long as at least one piece of individual information is recorded on the sticking surface, other pieces of individual information may be recorded on the front side.

  Such direct mail with a card can be obtained by manufacturing a predetermined part of the paper in a process different from that of the paper, and sticking the card on which the desired information is recorded on the front surface or the back surface of the card in a peelable manner. Can do. However, in this case, there is a possibility that a mistake of mixing the paper and the card may occur, and if the address written on the paper and the individual information recorded on the card do not match, a misdelivery accident occurs.

  Therefore, when manufacturing the direct mail with a card according to the present invention, a single piece of paper having a card portion serving as a card and a piece of paper in which the address is written is used, and the address description and the card are individually provided. It is desirable to record the information substantially simultaneously, that is, continuously in the same process.

For example, a first paper piece having a card portion surrounded by a cutting line and a paper integrally provided with a second paper piece that is continuous with the first paper piece via a fold line are used. One paper piece is folded on the second paper piece from the fold line, and only the card portion of the first paper piece is detachably attached to the second paper piece. Then, the paper in this state is cut at the fold line or the vicinity of the fold line, and the first paper piece cut from the second paper piece is separated from the planned cutting line, leaving only the card portion, The direct mail with a card of the present invention can be obtained.
According to this, recording on a card including individual information and recording of an address on a sheet can be performed continuously within the same process, and both the recorded contents and the sheet and card on which the address is described are matched. Can be prevented, and misdirecting of direct mail due to this can be prevented.

The direct mail with card of the present invention can be delivered in a state where it is put in an envelope with a window frame in which the addressed portion of the paper is visible from the outside.
In addition, the paper on which the address is written and the card can be peeled off can be folded so that the card is on the inside and the address written part can be visually recognized, and the peripheral edge opening in the folded state can be peeled off. By sticking on, it can be delivered as an integrated folding envelope that does not require an envelope.

  Hereinafter, the present invention will be described more specifically based on examples. Needless to say, the present invention is not limited to these examples.

Example 1
First, after printing on a large sheet and applying a low-strength adhesive that can be peeled even after being applied to a predetermined location, a perforation is formed at the predetermined location and cut into a predetermined size. A direct mail sheet as shown in FIG.
That is, the paper 10 shown in FIGS. 1A and 1B is composed of a first paper piece 11 and a second paper piece 12 which are continuous via the fold line R1, and can be easily folded from the fold line R1. In order to do this, perforations are formed over the fold line R1.

On the front side of the sheet 10, as shown in FIG. 1A, a perforation C as a planned cutting line is formed in a frame shape above the left side of the first paper piece 11 in the figure. In the frame by C, the form of the card 2 is printed to form a card portion 11c.
On the front side of the card portion 11c that becomes the card 2 by being separated from the perforation C, the name of the direct mail sender (company) is displayed along with an indication that the card 2 is, for example, an entrance ticket to the product exhibition. Name), the date and time of the exhibition, and a guide map to the venue.

  On the front side paper surface 12a of the second paper piece 12, for example, description of the product, the purpose and content of the exhibition, a guide map to the venue, and the like are described.

  On the other hand, FIG. 1B shows the back side of the paper 10, and a frame-like shape is provided at the position corresponding to the card portion 11c on the upper right side of the back side paper surface 11b of the first paper piece 11. The back side form of the card 2 is printed inside the perforation C. In addition, the address of the homepage and the individual information defined for each recipient of the direct mail are recorded together with, for example, a customer management number, a barcode, a lottery number, and the name of the recipient.

A peelable low-strength adhesive A is applied to the back side paper surface 12b of the second paper piece 12 at a position symmetrical to the card portion 11c with respect to the folding line R1. Also, in the vicinity of the adhesive application area, for example, on the lower side, the lottery number is recorded on the back side of the card, the lottery method, the contents of prizes, etc. are accessed on the homepage described on the back side of the card It describes what you can know by doing.
The adhesive is not particularly limited as long as it has an adhesive strength that can be peeled off without damaging the card or paper with an appropriate force after being pasted. Can be used.

The left side of the drawing on the paper surface 12b of the second piece of paper 12 is an address entry field for the recipient of the direct mail, in which the recipient's address, name, zip code, ie, address 3 is described. Yes.
Since the address 3 and the recording of the card unit 11c are performed substantially simultaneously, that is, continuously in the same process, using a continuous sheet of paper 10, the recorded contents are completely matched. Therefore, the difference between the recipient and the recorded contents of the card, that is, the risk of erroneous delivery can be completely avoided.

  As shown in FIG. 2, the paper 10 is folded at a fold line R <b> 1 with the back side facing inward, and the first paper piece 11 is overlaid on the paper surface 12 b of the second paper piece 12. Then, only the card portion 11c of the first paper piece 11 is detachably attached to the second paper piece 12 via the adhesive A by pressing the folded paper 20.

Next, as shown in FIG. 3A, the folded and partially stuck paper 10 is cut along the cutting line D at a position near the folding line R1, and then the sheet 10 shown in FIG. ), The first paper piece 11 is separated from the perforation C, with the portion of the first paper piece 11 not picked up being picked up, leaving only the stuck card portion 11c on the second paper piece 12.
At this time, since the perforation is formed on the fold line R1 as described above, the first paper piece 11 and the first paper piece 11 are cut using the perforation without cutting near the fold line R1. The two paper pieces 12 may be separated.

As a result, as shown in FIG. 3 (c), the card 2 on which the individual information determined for each recipient is recorded on the sticking side can be peeled on the paper 10 on which the recipient's address 3 is written. The direct mail with card 1 attached to the card is completed.
The direct mail 1 obtained in this way is delivered in a state of being put in an envelope having a window-like opening so that the recipient's address 3 can be seen from the outside.

(Example 2)
In the above-described embodiment, since the paper 10 is finally only one of the second paper pieces 12, the amount of articles about the product may not necessarily be sufficient. Therefore, the number of pages can be increased by using a larger paper.
FIG. 4 shows an example of such a sheet, which is composed of first to fourth pieces of paper. Needless to say, the number of pieces of paper can be further increased.

4 (a) and 4 (b) show the front and back sides of the paper, respectively, and are produced through the steps of printing-application of adhesive A-perforation formation-cutting as described above. .
That is, the paper 10 shown in FIGS. 4A and 4B has a fold line R2 on the second paper piece 12 in addition to the first paper piece 11 and the second paper piece 12 continuous via the fold line R1. And a fourth paper piece 14 continuous with the paper piece 13 via a fold line R3.

The paper 10 has a card portion 11c on the first paper piece 11, and a low-strength adhesive A is applied to a predetermined position of the second paper piece 12 corresponding to the card portion 11c, so that the number of paper pieces is large. Is substantially the same as the paper used in the first embodiment, and the items recorded on the card unit 11c are substantially the same as those in the above embodiment.
On the paper surfaces 13a, 13b, 14a, and 14b of the third and fourth paper pieces 13 and 14, various descriptions and information about the product can be described in a free layout.

Similar to the above embodiment, the sheet 10 is folded at the folding line R1 with the back side facing inward, and the first paper piece 11 is superimposed on the back side paper surface 12b of the second paper piece 12. Then, only the card portion 11c of the first paper piece 11 is detachably attached to the second paper piece 12 via the adhesive A by pressing the folded paper 20.
Next, after cutting the paper 10 at a position near the folding line R1 in the same manner as in FIG. 3A, the non-sticking portion of the first paper piece 11 is picked up and stuck on the second paper piece 12. The first paper piece 11 is cut off from the perforation C, leaving only the card portion 11c.

  After that, the paper 10 comprising the three continuous paper pieces 12, 13 and 14 to which the card 2 is detachably attached is the paper surface 12b of the second paper piece having the address 3 described from the folding lines R2 and R3. Is wound or folded in a Z-shape so that it is on the outside, and delivered in a state where it is put in a window opening envelope.

(Example 3)
In the first and second embodiments, an example in which a window opening envelope is used for delivery is shown, but by using an envelope-integrated folding envelope, direct mail can be sent at low cost without using an envelope. Is possible.
FIG. 5 shows an example of such envelope-integrated direct mail paper, which is composed of the first to fourth paper pieces. Needless to say, the number of paper pieces can be further increased.

5 (a) and 5 (b) respectively show the front and back sides of the paper described above, and, similarly to the second embodiment, four pieces of paper continuous through the fold lines R1 to R3, In other words, the first to fourth paper pieces 11 to 14 are integrally provided, and are manufactured through a printing-adhesive application-perforation formation-cutting process in the same manner as in the above embodiment.
Note that the first paper piece 11 and the second paper piece in the paper 10 are basically the same as the above embodiment in terms of structure and print contents, and contents recorded on the card section 11c. The description will be omitted by attaching.

On the other hand, as shown in FIG. 5A, the left and right edges of the paper surface 13a of the third paper piece 13 and the left and right edges and the lower edge of the paper surface 14a of the fourth paper piece 14 are A low-strength adhesive A similar to that applied to the paper surface 12b is applied.
Then, in order to make the fourth paper piece 14 visible to the address 3 described on the paper surface 12b when the paper piece 14 is folded on the back side paper surface 12b of the second paper piece 12, as will be described later, A window-like opening W is formed at a corresponding position, and the low-strength adhesive A is also applied to the peripheral edge of the opening W.

Similar to the above embodiment, the sheet 10 is folded at the fold line R1 with the back side facing inward, and is crimped in a state where the first paper piece 11 is stacked on the back paper surface 12b of the second paper piece 12, thereby Only the card portion 11c of the first paper piece 11 is detachably attached to the second paper piece 12 by the adhesive A.
Similarly, the paper 10 is cut at a position near the folding line R1, and the first paper piece 11 is separated from the perforation C, leaving only the card portion 11c adhered to the second paper piece 12.

FIG. 6A shows this state, and the address 3 is described on the second paper surface 12 at the upper end in the drawing of the paper 10 in which three pieces of paper are continuous, and the card 2 is detachably attached. It will be.
FIG. 6B shows a state where the paper 10 is turned over and the top and bottom are reversed. In this state, the second paper piece 12 on the lower side in the figure is folded from the fold line R <b> 2 and folded on the paper surface 13 a of the third paper piece 13. As a result, the state shown in FIG.

In FIG. 7A, the fourth paper piece 14 positioned at the upper side in the drawing is folded along the fold line R <b> 3, and the paper piece 14 is folded on the paper surface 12 b of the second paper piece 12.
And by crimping the sheet 10 folded in this way, the peripheral edge of each paper piece is detachably attached to each other, and the peripheral edge of the opening W is detachably attached to the paper piece 12, As shown in FIG. 7B, the carded direct mail 5 is completed.

1, 5 Direct mail with card 2 Card 3 Address 10 Paper 11 First paper piece 11c Card part 12 Second paper piece C Cut line (perforation)
R1 folding line

Claims (3)

In direct mail with a card, which is a card with the address of the recipient written on it, and the card is peeled off.
A direct mail with a card, characterized in that at least a part of individual information determined for each recipient is recorded on the affixing surface of the card.   A first paper piece having a card portion surrounded by a planned cutting line, and a second paper piece continuous to the paper piece via a fold line, the first paper piece on the second paper piece from the fold line. The paper in a state where only the card portion of the first paper piece is detachably attached to the second paper piece is cut at the fold line or the vicinity thereof, and only the card portion is left from the planned cutting line. The direct mail with a card according to claim 1, wherein the first piece of paper is separated.   3. The direct mail with a card according to claim 1 or 2, wherein the sheet is folded so that the written part of the address can be visually recognized with the card inside, and a peripheral edge opening to the periphery is detachably attached.

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