JP2002036757A - Mailing card - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a mailing card capable of managing distribution of a coupon, keeping track of a person who of the distribution has used the coupon, and incorporating use condition of the coupon as one of the elements of customer's consumption trend. SOLUTION: The mailing sheet 1 comprises an destination indicating piece 3 and a coupon placing piece 4 connected by a folding part 2, the coupon placing piece 4 being provided with a releasable adhesive on its overlapped surface to form a bonding part, the destination indicating piece 3 and the coupon placing piece 4 being folded and overlapped to be releasably bonded at the bonding part, wherein a destination information recording part is provided on one of the surfaces to be exposed when folded and overlapped, and on appropriate places of the coupon placing piece 4 there are provided coupons 11, 12 provided with name recording columns 17, 18 for recording destination specific information and a customer card 13 provided with a bar code recording column 21, such that these are separably provided at tearing-off perforations 9, 10.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mailing sheet used as a postcard or a postcard, and more particularly to a mailing sheet suitable for mailing coupons.

[0002]

2. Description of the Related Art Conventionally, coupons for discounting merchandise and the like are usually handed directly to customers when they come to the store or mailed to customers. However, coupons are handed or mailed to customers. It is not that only the designated person can use it, but anyone can use it as long as the coupon is brought.

[0003]

Therefore, conventionally, even if the coupon coupon distribution destination can be managed, it is not possible to know who used the coupon coupon, and as an element of the consumer's consumption trend, The usage status of coupons could not be captured. The present invention solves this inconvenience,
It is an object of the present invention to provide a mailing sheet suitable for mailing coupons, which enables management of customer consumption trends, with the usage status of coupons as one factor.

[0004]

In order to achieve this object, a mailing sheet according to claim 1 of the present invention is provided with an adhesive portion at a predetermined portion of a plurality of paper pieces connected via a folding portion, A mailing sheet which is folded and folded at the folding portion, and the plurality of paper pieces are releasably bonded at the bonding portion, or the bonding portion is separated and the bonding portion is separated and can be developed. When one of the surfaces to be displayed is provided with a destination information writing section for writing destination information, machine-read information for identifying a destination person is specified in a predetermined portion which is concealed when folded, in an appropriate place of a predetermined piece of paper. A coupon ticket provided with a machine-readable information writing section to be described is provided so as to be separable.

[0005] In order to achieve the above object, the mailing sheet according to the second aspect of the present invention is provided with an adhesive portion at a predetermined portion of a plurality of paper pieces connected via a folding portion. A mailing sheet that can be folded and folded, and the plurality of paper pieces are releasably bonded at the bonding portion, or the bonding portion can be separated and then developed after bonding at the bonding portion, and when folded, A destination information description section that describes the destination information is provided on one of the surfaces to be displayed, and the destination person identification information that specifies the destination person is written in a predetermined part that is concealed when folded when placed on a predetermined piece of paper. The coupon ticket provided with the addressee identification information writing section is provided in a separable manner, and the machine readout corresponding to the addressee identification information is concealed when the coupon or the coupon other than the coupon is folded. To provide information It is characterized in the provision of the machine readable information written part.

[0006]

Preferred embodiments of the present invention will be described below with reference to the accompanying drawings. Here, FIGS.
1 shows a first embodiment, FIG. 1 is a plan view showing a destination surface side of a postcard folded sheet as a mailing sheet, FIG. 2 is a plan view showing the overlapping surface side, and FIG. FIG. 4 is a perspective view showing a state in which a part of the postcard is peeled off. 5 to 8
5 shows a second embodiment, FIG. 5 is a plan view showing a destination surface side of a folded sheet for an envelope serving as a mailing sheet, FIG. 6 is a plan view showing the overlapping surface side, and FIG. FIG. 8 is an end view taken along the line AA of FIG.

First, a first embodiment will be described with reference to FIGS. As shown in FIGS. 1 and 2, a postcard folded sheet 1 serving as a mailing sheet includes a destination display piece 3 and a coupon setting piece 4 of the same size connected via a folding / cutting perforation 2. . The front side of the destination display piece 3 is a destination information writing section for writing destination information. The postcard display 5 of "Postcard" is printed, a postal code entry column 6 is provided, and the phrase "Please peel off from here" And the peeling start end instruction display 24 consisting of an arrow and the arrow is printed, while the back side is a superimposed surface that is concealed when folded, and the greeting 7 is printed in advance.

As also shown in FIGS. 1 and 2, a guide text 8 is printed on the front side of the coupon installation piece 4 in advance, while the coupon installation piece 4 is provided with three perforations 9, 10 on the coupon installation piece 4. Equally divided coupons 11 and 12
And one customer card 13. Then, the coupons 11, 12 and the customer card 13 can be separated by breaking the perforations 2, 9, 10. On the surface hidden when the coupons 11 and 12 are folded, the title 14, "Special coupon" is displayed.
When the customer card 13 is printed and hidden when the customer card 13 is folded, a title “customer card” 16
Is printed.

As shown in FIG. 2, each coupon 1
On the surface concealed when 1 and 12 are folded, name entry fields 17 and 18 are provided as addressee identification information entry sections for entering names as information for identifying the addressees. Under the name entry fields 17 and 18, there is a description 1
9, 20 are printed. On the other hand, on the surface of the customer card 13 which is concealed when folded, the bar code entry field 21 is a machine-readable information entry section for entering the member number corresponding to the name in a bar-code which is machine-readable information.
Is provided below the barcode entry field 21.
2 is printed.

[0010] The overlapping surface on the back side of the folded sheet for postcards 1 serves as an adhesive portion. Although not shown, printing and printing can be performed on the overlapping surface. Instead, a pressure-sensitive adhesive that adheres when a predetermined pressure is applied, and that can be peeled off after the adhesion without impairing the applied printing and printing is provided on the entire surface. As the pressure-sensitive adhesive, there is a pressure-sensitive adhesive obtained by blending a non-peelable adhesive base, which is difficult to peel once adhered, and a fine-grained filler exhibiting incompatibility with the adhesive base. It is suitable.

Subsequently, the above-mentioned folded sheet for postcard 1
How to use is explained. First, the destination information 23 is printed on the front side of the destination display piece 3, and the same name as the destination information is printed in the name entry fields 17, 18 of the coupon tickets 11, 12 on the coupon installation piece 4, and the customer card 13 is printed. The member code corresponding to the name is printed as a bar code 25 in the bar code entry field 21 (see FIG. 4).

Next, as shown in FIG. 3, the postcard folded sheet 1 is displayed in such a manner that address information 23 is displayed.
It is folded in two at the perforation 2 for folding and cutting, and a predetermined pressure is applied so that the overlapping surface is peelably adhered.
6 is assumed. In this state, the folded postcard 26 can be posted like a normal postcard. On the other hand, this folded postcard 2
The addressee corresponding to the destination information 23 that has received 6 turns up the destination display piece 3 and separates it from the coupon installation piece 4 as shown in FIG.

Then, the perforation 2 for folding and cutting and the perforations 9 and 10 for cutting are cut off, and two coupon tickets 11 and 12 on which their own names are described and their own membership numbers are bar codes The customer card 13 indicated by 25 can be obtained. The addressee goes to a designated store with these coupons 11, 12 and customer card 13, purchases the products covered by coupons 11, 12, and pays coupons 11, 12 and customer card at the time of payment. When the store 13 is presented, the store reads the bar code 25 of the customer card 13 with a bar code reader and inputs the product purchase data such as the purchased product name and price, thereby accumulating the product purchase data for each customer. Can manage consumption trends.

Next, a second embodiment will be described with reference to FIGS. As shown in FIGS. 5 and 6, the folded sheet 31 for mailing, which is a mailing sheet, has a destination display piece 34 connected via folding and cutting perforations 32, 33,
It comprises a coupon setting piece 35 and a second coupon setting piece 36. The address display piece 34 is provided with a folding perforation 37 and two cutting perforations 38 and 39, and a cutout portion 40 is formed at a portion sandwiched between the cutting perforations 38 and 39. . The outside of the perforation 39 is an adhesive portion 41. As shown in FIG. 6, the adhesive portion 41 is not normally adhered to the back surface thereof, but can be adhered under a predetermined condition. , For example, a pressure-sensitive adhesive, a heat-sensitive adhesive, and a rewet adhesive.

The first coupon installation piece 35 and the second coupon installation piece 36 are substantially the same size, and the portion of the destination display piece 34 sandwiched between the folding / cutting perforations 32 and the folding perforations 37 is the above-mentioned portion. It is almost the same size as the coupon setting pieces 35 and 36. Then, cutting perforations 44 and 45 are provided along the upper and lower ends of the folded sheet 31 for sealing, and the outer side of each of the cutting perforations 44 and 45 of the second coupon installation piece 36 on the surface side, and The same adhesives 46, 47, 48, 49, and 50 as the above-described adhesive 43 are provided along the folding / cutting perforations 33 on the one coupon installation piece 35 side. Also, on the back side of the folded sheet 31 for sealing, outside the respective cutting perforations 44, 45, the same adhesives 51, 52, 53, 54, 55,
56 are provided. The installation portions of these adhesives 46 to 56 also constitute the bonding portion.

As shown in FIGS. 5 and 6, the front side of the address display piece 34 serves as an address information writing section for writing address information. While a column 58 is provided, the back side thereof is a superimposed surface that is concealed when folded, and a greeting 59 is printed in advance.

As shown in FIG. 5, the first coupon installation piece 3
On the front side of No. 5, a guide text 60 is printed in advance with the title “Information on special special treatment fair”, while on the front side of the second coupon installation piece 36, a guide text with the title “Product information” is provided. 61 is printed in advance. The coupon setting pieces 35 and 36 are equally divided into three perforations 62 and 63, respectively, and the first coupon setting piece 35 has two coupons 64 and 65.
And one customer card 66, and three coupon tickets 67, 68, 69 are provided on the second coupon installation piece 36.

Then, each perforation 32, 33, 62, 6
3, each coupon ticket 64, 65, 67,
68, 69 and the customer card 66 can be separated.
The title 70, 71, 72, 73, 74 entitled "Special Coupon" is printed on the surface which is concealed when the coupons 64, 65, 67, 68, 69 are folded, and the customer card 66 The title 75 entitled "Customer Card" is printed on the surface that is concealed when folded.

As shown in FIG. 6, each coupon ticket 64, 6
5, 67, 68, and 69 are concealed when they are folded. Name entry fields 76, 77, and 7 are addressee identification information entry sections for entering names that are information for identifying an addressee.
8, 79, 80 are provided, and these name entry fields 76, 80 are provided.
Under 77, 78, 79, 80, there is a description 8
1, 82, 83, 84 and 85 are printed. On the other hand, on the surface that is concealed when the customer card 66 is folded, a bar code entry field 86, which is a machine readable information entry section for entering the member number corresponding to the name with a bar code that is machine readable information, is provided. This bar code entry field 86
Below, a description 87 is printed.

Subsequently, the above-mentioned folded sheet for postcard 3
1 will be described. First, the destination information 88 is printed on the front side of the destination display piece 34 (see FIG. 7), and the coupons 64, 65, and 6 in the coupon ticket installation pieces 35 and 36 are printed.
7, 68, 69 name entry columns 76, 77, 78, 7
The same name as the destination information is printed at 9, 80 (not shown), and the member code corresponding to the name is printed as a bar code (not shown) in the bar code entry field 86 of the customer card 66.

Next, as shown in FIGS. 7 and 8, the folded sheet 31 for the envelope is folded and cut on the back side of the second coupon installation piece 36 so that the destination information 88 is exposed. At the perforation 33, the front side of the second coupon installation piece 36 is folded on the back side of the first coupon installation piece 35 at the perforation 33, and the front side of the second coupon installation piece 36 is folded at the back side of the destination display piece 34 at the folding / cutting perforation 32. The address display piece 34 at the perforation 37
Is folded on the front side of the second coupon installation piece 36.

At this time, the adhesive 52 and the adhesive 53, the adhesive 55 and the adhesive 56, the adhesive 46 and the adhesive 51, and the adhesive 4
7, adhesive 54, adhesive 43 and adhesives 48, 49, 50
Confront each other. Then, a predetermined bonding condition is given, and the bonding portion, which is the installation portion of each of the adhesives 43, 46 to 56, is bonded to form a folded envelope 89. In this state, the folded envelope 89 can be posted in the same manner as a normal envelope.

On the other hand, the addressee corresponding to the destination information 88 that has received the folded envelope 89 breaks the perforations 44 and 45 at the upper and lower ends, and then cuts each perforation 3.
8, 39 is cut off and the cutout portion 40 is cut out. As a result, each of the adhesive portions is cut off, and the sealed folded sheet 3 is left in a state where the adhesive portion 41 is left on the first coupon installation piece 35.
1 can be deployed.

Then, each folding and cutting perforation 32, 3
3 and the perforations 62, 63 are broken, and five coupons 64, 65, 67,
68, 69 and a customer card 66 in which the member number of the customer is indicated by a bar code. The addressee goes to the designated store with these coupons 64, 65, 67, 68, 69 and the customer card 66, and
65, 67, 68, and 69 are purchased, and coupons 64, 65, 67, 68, and 6 are paid at the time of payment.
9 and the customer card 66, the store reads the bar code of the customer card 66 with a bar code reader and inputs the product purchase data such as the name of the purchased product and the price. Accumulate and manage consumption trends.

The present invention is not limited to the above-described embodiment. For example, the folded sheet for postcard 1
May be configured to fold in two at the folding and cutting perforation 2, or may be configured to provide two coupon ticket installation pieces and fold in three. In addition, the corner portion corresponding to the peeling start end instruction display 24 may be cut out in a triangular shape to make the peeling start operation easier. Further, the folded sheet 31 for envelope may be folded in three so as to be wound around each of the folding and cutting perforations 32 and 33, or may be folded in zigzag. In the case of three-folding in a zigzag shape, the guide text 61 of the coupon ticket installation piece 36 is provided on the back side. Furthermore, each coupon ticket 11,
12, 64, 65, 67, 68 and 69 may be provided with only a machine-readable information writing section for writing machine-readable information such as a bar code corresponding to the member number.

[0026]

As described above, according to the mailing sheet according to the first and second aspects of the present invention, it is possible to manage the distribution destination of the coupon ticket and to determine who uses the coupon ticket. It is also possible to grasp the situation and to take in the use status of coupons as an element of the consumer's consumption trend.

[Brief description of the drawings]

FIG. 1 is a plan view showing a destination surface side of a folded postal sheet as a mailing sheet according to the first embodiment.

FIG. 2 is a plan view showing the overlapping surface side.

FIG. 3 is a perspective view showing a postcard similarly created by folding a sheet.

FIG. 4 is a perspective view showing a state where a part of the postcard is peeled off.

FIG. 5 is a plan view showing a destination surface side of an envelope folded sheet as a mailing sheet according to a second embodiment.

FIG. 6 is a plan view showing the superposed surface side.

FIG. 7 is a plan view showing a destination surface side of an envelope similarly formed by folding sheets.

FIG. 8 is an end view taken along the line AA of FIG. 7;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Folded sheet for postcards 2 Folding and cutting perforation 3 Address display piece 4 Coupon installation piece 9,10 Cutting perforation 11,12 Coupon voucher 13 Customer card 17,18 Name entry field 21 Barcode entry field 31 Envelope Folded sheet 32, 33 Folding / cutting perforation 34 Address display piece 35 First coupon setting piece 36 Second coupon setting piece 37 Folding perforation 38, 39, 44, 45, 62, 63 Cutting perforation 40 Cutout Part 41 Adhesion part 43, 46, 47, 48, 49, 50, 51, 52, 5
3, 54, 55, 56 adhesive 64, 65, 67, 68, 69 Coupon voucher 66 Customer card 76, 77, 78, 79, 80 Name entry field 86 Barcode entry field

Claims (2)

[Claims] An adhesive portion is provided at a predetermined portion of a plurality of paper pieces connected via a folding portion, and the plurality of paper pieces are folded at the folding portion, and the plurality of paper pieces are releasably bonded at the bonding portion, or an adhesive portion is provided. A postal sheet that can be expanded by dividing the bonded portion after bonding with one another, and has a destination information writing section for writing destination information on one of the surfaces exposed when folded, and For mailing, a coupon ticket provided with a machine-readable information description section for describing machine-reading information for specifying a destination person in a predetermined portion which is concealed when folded is provided in a suitable place. Sheet. 2. An adhesive portion is provided at a predetermined portion of a plurality of paper pieces connected via a folding portion, and the plurality of paper pieces are folded at the folding portion, and the plurality of paper pieces are releasably bonded at the bonding portion, or an adhesive portion is provided. A postal sheet that can be expanded by dividing the bonded portion after bonding with one another, and has a destination information writing section for writing destination information on one of the surfaces exposed when folded, and In the right place, a coupon ticket provided with a destination-person identification information description section for describing destination-person identification information for specifying a destination person in a predetermined portion that is concealed when folded is provided in a separable manner. A mailing sheet provided with a machine readable information writing section for writing machine readable information corresponding to the addressee identification information in an appropriate place that is concealed when a sheet of paper other than a coupon is folded.