JP4803481B2 - Information record booklet for sending - Google Patents

Description

  The present invention relates to an information recording booklet for sending that can be used for delivery of printed papers for communication such as usage details and bills of various cards, and direct mail (DM) delivery such as catalogs and pamphlets for advertisements.

  In the past, printed materials for communication such as usage details and bills for various cards, and direct mail such as catalogs and pamphlets for advertisements have been enclosed in envelopes and mailed to destinations. And the person who received it opens it by tearing off one side of the envelope with a finger or scissors. At this time, the opening piece of the envelope comes out as garbage.

  Further, as shown in FIG. 6, a sealed letter 53 is proposed in which a cut portion 52 formed of a cut perforation is provided along a sealing side 51 (see, for example, Patent Document 1). The seal 53 has an address information description portion 54, and a cut portion 52 formed by a cut perforation is formed along the seal side 51. The seal side 51 is provided so as to be separable from the cut portion 52. ing. Then, when the sealed letter 53 is opened, it is separated from the cutout part 52.

  However, in order to open this sealed letter 53, it is necessary to remove the cut portion 51 from the cut perforation with a finger, and although there is an advantage that it can be opened easily without preparing scissors, the opened piece is still taken out as garbage. There was a problem that.

In this way, when garbage comes out, it is necessary to go to the trash box and it will be annoying, so in the case of communication office printed matter such as invoices, you do not need to know, and envelopes containing direct mail etc. without forcing are left unopened as they are There was a high tendency to not be seen even though it was often sent.
Japanese Patent Laid-Open No. 2003-251966 (FIG. 3)

  Therefore, the present invention is intended to provide an information recording booklet for sending that can be opened without taking out the garbage of the opened piece.

In order to solve the above problems, the present invention takes the following technical means.
(1) The sending information recording booklet of the present invention has an address information display area visible from the outside and is integrated into a booklet by laminating a plurality of sheets of paper on which various information is posted and bonding them at the binding side. And at least the sealing region of the opposite side of the binding side of each leaf is bonded and sealed so that it can be peeled off by bonding with an adhesive force set weaker than the binding force of the binding side. In addition, the sealing region is characterized in that a stepped end portion for assisting finger cuing of the stacked leaves is formed.

  This sending information recording booklet has an address information display area visible from the outer surface, and a plurality of sheets of paper on which various information is posted and are integrated into a booklet shape by binding sides. It can be used to send information such as communication details such as card usage details and invoices, and catalogs and pamphlets for advertisements. Here, the distribution and sending using the so-called mail service of the private sector as well as the mailing by the old mail is also rapidly spreading, and the sending is a general term for the mailing by mail and the delivery using the mail service and other new service forms. It shall be.

  In addition, at least the opposite sides of the binding sides of each leaf are bonded and sealed so that they can be separated from each other, and the multi-step staircase assists the fingering of the stacked leaves in the sealing region. Since the end difference portion is formed, when opening, a finger is placed on the step end difference portion and the sheet is peeled off to open the booklet so that the contents can be visually confirmed. Here, the peelable sealing region may be only the opposite side of the binding side, or may be the remaining three sides other than the binding side, or the whole surface of the paper may be bonded or a plurality of spots may be spotted. May be adhered.

  In addition, when sending direct mail, etc., there is almost no resistance to opening because there is no garbage such as opening pieces, as in the case of enclosing in an envelope, and it feels like an extension of the operation of turning the pages of a book. It is possible to open the booklet by turning the stepped edge part one by one. If you turn it halfway, you will want to turn the rest. It can be improved dramatically. Further, since no envelope is required, it is possible to save resources.

(2) Four or more sheets may be stacked as the plurality of sheets, and may be integrated into a booklet shape with a binding edge at one end.
For example, in the case of two leaves, which are less than four leaves, the sheet can be opened by folding the sheet in two and pasting it, and peeling off the joining edge. Similarly, in the case of three leaves that are less than four leaves, the paper is folded in three so that it has a Z-shaped cross section, and bonded to each of the front and back surfaces of the Z-shaped paper. It can be opened by peeling.

  On the other hand, if four or more sheets of paper are stacked with a binding edge at one end as a plurality of sheets, there is an advantage that a booklet can be made into a pamphlet and a large amount of information can be included without difficulty. Where the sealing area on the opposite side of the binding side of four or more sheets of paper becomes complex and difficult to open, the sealing area has a (multi-stage) staircase edge that assists the fingering of each stacked leaf Since it is assumed that the difference portion is formed, it is easy to open even though a large amount of information can be included.

  In this embodiment, four or more sheets of paper are stacked. For example, four sheets of A4 size sheets can be bonded together at the binding edges of the edges to be integrated into a booklet shape to form four sheets. Two sheets of paper can be folded in two, and the folded portion can be bonded as a binding side to be integrated into a booklet shape to form four sheets.

 (3) The stepped stepped portion may be set so that the width between the binding side and the opposite side becomes longer stepwise from the front side to the back side.

  If comprised in this way, it will be easy to turn when opening sequentially from the page of the surface side. Further, at the same time that the edge portion becomes an opening finger, the content can be easily confirmed by using it as an index of the corresponding page. For example, when sending an invoice, “Usage details” is displayed on the second leaf step, “Campaign Information” is displayed on the third leaf step, and “Application” is displayed on the fourth leaf step. When “about method” is displayed, the contents of the booklet can be grasped at a glance from the front surface (note that the first leaf of the booklet can be visually recognized from the outer surface, so the index need not be displayed).

(4) The management information for each destination that can be identified from the outer surface may be printed on the stepped edge portion by print-on-demand. Also, on the multi-leaf papers that make up the booklet, various information with different contents for each booklet corresponding to the booklet destination, including the design of the exterior surface, is printed together with the management information for each destination from the same material sheet. It may be printed on demand. The stepped step portion may be set so that the size of the cut portion at the corner portion of the opposite side of the binding side is gradually reduced from the front surface side toward the back surface side.

  If comprised in this way, it will be easy to turn when opening sequentially from the page of the surface side. Moreover, since each leaf can be made into the same shape except the step-like step part of a corner | angular part, it is easy to hold | maintain the intensity | strength of the booklet laminated | stacked when integrated into a booklet shape as a whole, and this is more important ( Even when sending information (which is highly confidential), it is possible to suppress damage accidents during the process. Further, since the strength as a booklet can be easily maintained, even thinner paper can be formed. In addition to the corners, each leaf can have the same shape and size, making it easy to set up the printer even when printing on demand (printing digital data directly without going through the plate making process. POD). It is. That is, in the case of the A4 size, for example, a plurality of types of paper with corners cut off may be prepared, and a standard size paper cassette can be used as it is.

(5) The sheet may include a reply postcard partitioned so as to be cut out by a cut sewing line, or may include a sheet forming a reply letter.

  If comprised in this way, it can be set as the aspect to which the application postcard for reply and the letter for application corresponding to the contents of the advertisement etc. to send are attached.

(6) The information includes the contents (communication details / invoices, etc.) of communication office data and the contents of advertisement data (catalogs, pamphlets, etc.) corresponding to the destination, combined and integrated by a computer. It is good as well.

  With this configuration, the contents of advertisements can be set based on the individual destination data stored in the computer (for example, past product purchase status) for the communication work to the destination, and the hit rate can be increased. Can provide high advertising. This makes it possible to create a new service opportunity that is favorable for the destination customer via the information published in this booklet.

  In addition, the contents of the correspondence work are inevitably inevitable for the recipient, but at this time the contents of the advertisement can be efficiently communicated together in the same booklet (the pamphlet in the envelope) And the like, which is far more visually inductive than that enclosed as a separate volume from the invoice), it is possible to obtain an unprecedented high advertising effect. If the size of the booklet is set to a size such as A4 size larger than the postcard size, the advertising effect as a catalog or a pamphlet can be further improved. Furthermore, by improving advertising efficiency in this way, it is possible to activate and activate consumer activities centered on recipients, thereby contributing to the recovery and expansion of the economy.

(7) The information may be printed by print on demand.
The information includes address information of the addressee and sender information, but when these various types of information are printed by print-on-demand, the contents of the same material that differ for each booklet, including the design of the exterior surface (front surface and back surface), etc. Can be printed from the beginning, and it is possible to deal with various orders in detail, and it is not necessary to use envelopes pre-design printed and inventory management as in the prior art.

  When applied to advertising direct mail, a more effective solution is possible. For example, as a direct mail issuer, a branch having jurisdiction over the address of the customer of the delivery destination can be printed as a sender, and appeal contents that match the issue timing can be displayed on the exterior surface in the case of repeated issuance.

(8) It is good also as having the management information classified by destination which can be identified from the outer surface in the said step-shaped edge part.
Conventionally, when a printed material is inserted into an envelope and sealed, it can no longer be confirmed from the outside, and there are cases where a matching error occurs when there are multiple printed materials to be enclosed. If configured, the destination-specific management information that can be identified from the outer surface attached to the stepped edge portion is visually confirmed from the outer surface according to the final appearance before sending, or inspected using an image automatic reading processor. This makes it possible to easily check for a matching mistake.

  Here, the management information for each destination can include a specific color / pattern or symbol corresponding to the contents of one set to be matched. For example, the staircase end of each leaf that becomes one set to be matched The sequence number common to the difference part can be printed by print on demand.

 (9) The manufacturing method of the information recording booklet for sending is the manufacturing method of the booklet according to the above (1) to (8), wherein the pressure sensitive adhesive is applied to a necessary portion of two or more continuous sheets on which information is recorded in advance. , A step of bending the continuous paper at the binding side, a step of joining the continuous papers, a step of pressing and bonding the joined continuous papers, and a step of cutting at a predetermined size.

  With this configuration, there is an advantage that bookbinding and manufacturing can be smoothly performed into a booklet while supplying continuous paper on which information is recorded in advance.

  The present invention is configured as described above and has the following effects.

  When opening, you can open the booklet without removing the garbage because it can be opened in a booklet form by peeling the paper with a finger on the stepped edge and turning it. An information recording booklet for sending can be provided.

Embodiments of the present invention will be described below with reference to the drawings.
(Embodiment 1)
As shown in FIGS. 1 to 3, the sending information recording booklet of this embodiment has an address information display area 1 visible on the outer surface, and a plurality of sheets 2 on which various information is posted. They are stacked and bonded and integrated in a booklet shape by the binding edges 3.

  The information includes information in which the contents of communication office data (usage details / invoices, etc.) and the contents of advertisement data corresponding to the destination (catalogs, pamphlets, etc.) are combined and integrated by a computer. The information is printed by print on demand.

As the plural-sheet paper 2, four-sheet paper 2 is laminated and integrated into a booklet shape by a binding edge 3 at one end. Although 4 leaf paper 2 is an aspect of laminating, it may be one that has a 4-leaf integrally adhered to the booklet of four A4-size paper binding side 3 of the end side (which is the stitching). In the present invention, (not shown) is a saddle stitching to 4 leaf integrated into a booklet by bonding two A3-paper as edge binding the folded portion of the folded perilla.

  The sheet 2 includes a reply postcard 4 which is partitioned so that it can be cut out by a cutting machine line as the last page (fourth sheet) on the back side. In addition, you may make it include the paper 2 which forms the reply letter (not shown).

  As shown in FIG. 3, the opposing sides 5 of the binding side 3 in each leaf are bonded and sealed so that they can be separated from each other. The opposite side 5 of the binding side 3 is set so that the paper 2 can be peeled off without greatly damaging it, and can be easily peeled off manually, but can be maintained without intentional peeling operation. Yes.

  Here, only the opposite side 5 of the binding side 3 is the peelable sealing region, but the remaining three sides other than the binding side may be used, or the entire surface of the paper 2 may be bonded or spot-like. You may adhere | attach several places. In this embodiment, the pressure-sensitive adhesive 6 is applied to the binding side 3 and the opposite side 5, and the adhesive force of the sealing region is set to be weaker than the adhesive force of the binding side 3. In the binding side 3, the pressure-sensitive adhesive 6 is continuously applied linearly, and in the sealing region of the opposite side 5 of the binding side 3, the adhesive force is adjusted to be weak so that the sheets can be separated from each other ( Reducing adhesive density). The arrangement of the pressure sensitive adhesive 6 is matched between the leaf facing surfaces of the booklet.

  The pressure-sensitive adhesive 6 is preferably one that loses almost no stickiness (no stickiness) after the paper 2 is peeled off and opened, and is a latex based water-based emulsion-based natural rubber (manufactured by Seiden Chemical Co., Ltd.). , Trade name MUX-101) was used. Note that a film may be formed with a transparent ink between the pressure-sensitive adhesive in the sealing region serving as the opening portion and the paper in order to suppress paper smearing on the paper surface during opening. The transparent ink preferably contains a large amount of a substance having a strong releasing action such as silicon.

  As shown in FIG. 3, a stepped end portion 7 is formed in the sealing region of the opposite side 5 of the binding side 3 to assist the finger hooking of the stacked leaves. The stepped step portion is set so that the width of the sheet 2 between the binding side 3 and the facing side 5 becomes longer stepwise from the front side to the back side. This step is formed by cutting the edge of the paper 2 stepwise in advance.

  By the way, it is good also as having the management information classified by destination which can be identified from the outer surface in the said step-shaped edge part 7 (not shown). Conventionally, when a printed material is inserted into an envelope and sealed, it can no longer be confirmed from the outside, and there are cases where a matching error occurs when there are multiple printed materials to be enclosed. If configured, the destination-specific management information that can be identified from the outer surface attached to the stepped edge portion is visually confirmed from the outer surface according to the final appearance before sending, or inspected using an image automatic reading processor. This makes it possible to easily check for a matching mistake. Here, the management information for each destination can include a specific color / pattern or symbol corresponding to the contents of one set to be matched. For example, the staircase end of each leaf that becomes one set to be matched The sequence number common to the difference part can be printed by print on demand.

  Next, the usage state of the sending information recording booklet of this embodiment will be described.

  This sending information recording booklet has an address information display area 1 that is visible from the outer surface, and a plurality of (two-leaf) paper sheets 2 on which various kinds of information are posted are laminated and bonded and integrated in a booklet shape with binding edges 3. As a result, it is possible to use this booklet to publish the contents such as catalogs and pamphlets for advertisements and advertisements, such as various card usage details and bills.

  Further, the opposing sides 5 of the binding sides 3 in each leaf are bonded and sealed so that they can be separated from each other, and in the sealing region, a multi-step staircase shape that assists the fingering of each laminated leaf Since the edge difference portion 7 is formed, when opening, the finger can be applied to the step-like edge difference portion 7 to peel off the paper 2 and the contents can be visually recognized by opening the booklet.

  In addition, when sending direct mail, etc., there is almost no resistance to opening because there is no garbage such as opening pieces, as in the case of enclosing in an envelope, and it feels like an extension of the operation of turning the pages of a book. You can open the stepped edge 7 of the booklet one at a time, and if you turn it halfway, you will want to turn the rest somehow. Can be dramatically improved. Further, since no envelope is required, it is possible to save resources.

  That is, when opening, since the paper 2 can be peeled off by placing a finger on the stepped edge portion 7 and opened, the contents can be viewed in a booklet form. There is an advantage that can be opened.

  The contents of the correspondence work are inevitably inevitable for the recipient, but at this time the contents of the advertisement can be efficiently communicated together in the same booklet (such as pamphlets in the envelope) This is far more visually inductive than that enclosed in a separate bill with the bill), and can achieve a high advertising effect that has never been achieved before. Here, the size of the booklet is set to the size of the A4 size larger than the postcard size, and the advertising effect as a catalog or pamphlet can be further improved. Furthermore, by improving advertising efficiency in this way, it is possible to activate and activate consumer activities centered on recipients, thereby contributing to the recovery and expansion of the economy.

  In addition, there is address information and sender information of the destination as the information, but these various types of information are printed by print-on-demand, and the contents differ for each booklet including the design of the exterior surface (front surface and back surface). It is possible to print from the same member paper, and it is possible to deal with various orders in detail, and it is not necessary to use envelopes pre-design printed and inventory management as in the prior art. When applied to advertising direct mail, a more effective solution is possible. For example, as a direct mail issuer, a branch having jurisdiction over the address of the customer of the delivery destination can be printed as a sender, and appeal contents that match the issue timing can be displayed on the exterior surface in the case of repeated issuance.

  Further, the information includes contents of communication office data (usage details / invoices) and contents of advertisement data corresponding to the destination (catalogs, pamphlets, etc.) combined and integrated by a computer. , With regard to the correspondence to the addressee, the contents of the advertisement can be set based on the individual addressee data stored on the computer (for example, the past product purchase status), providing an advertisement with a higher hit rate can do. This makes it possible to create a new service opportunity that is favorable for the destination customer via the information published in this booklet.

  The step-like stepped portion is set so that the width between the binding side 3 and the opposing side 5 is increased stepwise from the front side to the back side, and is sequentially opened from the front side page. It is easy to turn over. Further, at the same time that the edge portion becomes an opening finger, the content can be easily confirmed by using it as an index of the corresponding page. For example, when sending an invoice, “Usage details” is displayed on the second leaf step, “Campaign Information” is displayed on the third leaf step, and “Application” is displayed on the fourth leaf step. When “About method” is displayed, the contents of the booklet can be grasped at a glance from the surface (not shown). Note that the first leaf of the booklet can be viewed from the outer surface, so the index need not be displayed.

  In addition, the paper 2 includes a reply postcard 4 partitioned so as to be cut out by a cutting machine line, and a reply application postcard corresponding to the contents of the advertisement or the like to be sent is attached. it can.

(Embodiment 2)
Next, a difference between the second embodiment and the first embodiment will be described.

  As shown in FIG. 4, in the sending information recording booklet of this embodiment, the stepped step portion has a triangular cut portion at the corner of the opposite side 5 of the binding side 3 so that the size of the cut portion is from the front side to the back side. It is set so as to become smaller step by step (this point is different from the first embodiment), and it is easy to turn when it is sequentially opened from the front page. Specifically, in this booklet, the surface of the sheet 2 (first sheet 2a) has the largest triangular cut portion, the second sheet 2b has the next largest triangular cut portion, and the third sheet 2c has a triangular shape. The cut portion of the shape is the smallest, and the triangular cut portion is not formed on the back surface (fourth sheet 2d).

  Since each leaf can have the same size and shape as the A4 size except for the stepped step at the corner, there are many overlapping parts (parts other than the triangular corner cut) of the A4 size paper. It is easy to maintain the strength of the stacked booklet as a whole when it is integrated into a booklet shape, and this suppresses breakage accidents when sending more important confidential information. In addition, since it is easy to maintain the strength as a booklet, it is possible to form even thinner paper.

  Furthermore, since each leaf can have the same shape and size as the A4 size except for the corners, the printer can be easily set even when printing on demand. That is, it is sufficient to prepare a plurality of types of A4 size paper 2 whose corners are stepwise cut and can be set in a paper cassette of a standard A4 size printer. Can be used without

  Next, a saddle stitching method for continuously producing the sending information recording booklet of Embodiment 1 will be described. In the first embodiment, cut paper is used instead of continuous paper as in this example.

  As shown in FIG. 5, the manufacturing method of the information recording booklet for sending uses a pressure-sensitive adhesive application device 8 at a necessary portion of two types of continuous winding papers X and Y (equivalent to A3 plate) on which information is recorded in advance. The step of applying the pressure-sensitive adhesive 6 by the above, the step of bending the continuous paper X, Y at the substantially central binding edge 3 (when folded, it becomes equivalent to A4 plate), and joining the two types of continuous paper X, Y A step of pressing the joined continuous papers X and Y and bonding them with the pressure-sensitive adhesive 6 (saddle stitching), and a step of cutting the papers X and Y at a predetermined size. In the series of steps, the printing position of the information, the position of the pressure-sensitive adhesive pattern, the folding position, and the cutting position are aligned so that the continuous paper X and Y on which information is recorded in advance are supplied. The booklet can be continuously produced into a booklet.

  When opening, you can place your finger on the stepped edge and peel the paper to open it so that you can open it in a booklet form and view the contents. By being able to provide a possible sending information recording booklet, it can be applied to various uses of sending information recording booklets.

The perspective view seen from the surface side explaining Embodiment 1 of the information recording booklet for sending of this invention. The perspective view which looked at the information recording booklet for sending of FIG. 1 from the back side. Sectional drawing of the step-shaped edge part of the information recording booklet for sending of FIG. The perspective view explaining Embodiment 2 of the information recording booklet for sending of this invention. The figure explaining the method (Example) which manufactures the information recording booklet for sending of Embodiment 1 continuously. The figure explaining the structure of the conventional sealed letter.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Address information display area 2 Paper 3 Binding edge 4 Postcard for reply 5 Opposite edge 6 Pressure sensitive adhesive 7 Stepped edge part X, Y Continuous paper

Claims (6)

An adhesive is applied to a plurality of continuous sheets of the same size on which various types of information are posted in advance with a predetermined adhesive pattern consisting of a binding side (3) and an area of the opposite side (5), respectively, and a predetermined folding position. Are joined together as a binding side (3), and the continuous direction of the continuous paper is cut into a predetermined size, thereby being integrated into a saddle-stitched booklet. An information recording booklet for sending
At least the sealing region of the opposite side (5) in each leaf is bonded and sealed so that it can be peeled off by bonding with an adhesive force set to be weaker than the adhesive force of the binding side (3). And
By being shifted and aligned for each continuous sheet so that the position of the adhesive pattern and the folding position are aligned,
In the sealing region, a stepped end difference portion (7) for assisting finger cuffing of each laminated leaf has a width between the binding side (3) and the opposing side (5) from the front side to the back side. An information recording booklet for sending, characterized by being formed so as to become longer stepwise .   2. A method for producing an information recording booklet for sending according to claim 1, wherein the pressure sensitive adhesive (6) is applied to a necessary portion of two or more continuous papers (X) and (Y) on which information is recorded in advance. (3) and the opposite side (5), the step of applying the adhesive force and the adhesion position and applying, the step of folding some continuous paper (X), (Y) at the binding side (3), and the folding The step of joining the continuous paper (X) and the continuous paper (Y) before folding, and the continuous paper (Y) before folding of the joined continuous paper (X) and (Y) is bent at the binding edge (3). A method for producing an information recording booklet for sending, comprising a step of pressing and bonding, and a step of cutting continuous paper in a predetermined continuous size. In the adhesive pattern, the pressure-sensitive adhesive (6) is continuously applied linearly along the respective folds having different folding positions between the plurality of continuous papers (2) , and the plurality of continuous papers (2 In the sealing region of the opposite side (5) where the positions are different from each other , the adhesive density is reduced and the adhesive force is adjusted to be weaker than the binding side (3) , and the pressure-sensitive adhesive (6) is applied. Yes,
The continuous paper constituting the inner leaf of the booklet is folded in half and bonded with the pressure-sensitive adhesive (6) on the continuous paper before the second folding constituting the outer leaf of the booklet. The method for producing an information recording booklet for sending according to claim 1, wherein the sheet is folded in two and bonded with a pressure sensitive adhesive (6) . Each piece of continuous paper has various contents with different contents for each booklet corresponding to the destination of the booklet for each unit constituting the booklet in the continuous direction .
Management information by destination that can be identified from the outside at the position corresponding to the stepped edge difference portion (7) and address information corresponding to the destination are combined and integrated by print-on-demand together with other posted information. 3. The method for producing an information recording booklet for sending according to claim 2, wherein the booklet is printed . Each continuous sheet includes a reply postcard (4) that is divided so that the continuous sheet can be cut out by a cutting machine line that traverses the continuous sheet at a predetermined position in the continuous direction for each unit constituting the continuous direction booklet. The manufacturing method of the information recording booklet for sending in any one of Claim 2 thru | or 4 which was made . A sending information recording booklet produced by the method for producing a sending information recording booklet according to any one of claims 2 to 5 ,
At least one address information display area (1) that can be visually recognized from the outer surface, and various sheets of information (2) each having a variety of information posted on each sheet, are placed at different predetermined folding positions. Is folded at the binding side (3) and joined to the stacked binding side (3) by joining the sheets (2) and integrated into a booklet of saddle stitching, and at least the binding side (3) in each leaf Other than the remaining side (5) as a sealing region, it is bonded and sealed so that peeling between each other is possible by bonding with an adhesive force set weaker than the adhesive force of the binding side (3),
In the sealing region, a stepped end difference portion (7) for assisting finger cuffing of each laminated leaf has a width between the binding side (3) and the opposing side (5) from the front side to the back side. An information recording booklet for sending, characterized in that it is formed so as to become longer stepwise.

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