JP2012071429A - Brochure-shaped object and brochure-shaped sending object - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a brochure-shaped object and a brochure-shaped sending object which raise an unsealing rate, are excellent in security performance for printed personal information etc., and have no need of separation at disposal.SOLUTION: In the brochure-shaped object, a front cover sheet 2, at least one saddle stitching sheet 3 and a rear cover sheet 4 of nearly the same sizes are piled up in this order with one-end edges of the respective sheets bound as a binding part via an adhesive. Notched portions 6a formed by notching a part of the front cover sheet 2 and the saddle stitching sheet 3 in a predetermined shape are formed os as not to overlap each other at sides opposite to sides of the binding part side of the sheets. A releasable false adhesive layer is formed in a region that is a front surface of the saddle stitching sheet 3 and overlaps with the front cover sheet 2. The front cover sheet 2 is bonded so as to be releasable from the saddle stitching sheet 3. Moreover, a releasable false adhesive layer is formed in a region that is a front surface of the rear cover sheet 4 and overlaps with the saddle stitching sheet 3. The saddle stitching sheet 3 is bonded so as to be releasable from the rear cover sheet 4.

Description

  The present invention relates to a booklet that can be distributed in the form of a booklet, and more particularly to a booklet that can be easily opened by a customer who has received the booklet.

Conventionally, booklets describing the contents of products have been widely used in various industries.
For example, it is used for introducing new products to customers at communication companies, and for sending direct mails to customers who have previously purchased products at mail order companies.
In particular, when using direct mail, increasing the opening rate is an important point.
In the case of direct mail, since customers often send unsolicited shipments, customers tend to discard without looking at the contents first, so the first step is to open the envelope and look at the contents. It is important to have them, and a device that increases the opening rate is required.

  As a technique for increasing the opening rate, for example, a crimp-type postcard (see Reference 1) is used, and since the mail can be opened easily, an improvement in the opening rate is expected. Since the sheet is pasted, there is a limitation on the paper surface. For example, there is a problem that it cannot be used when enclosing an application form, a payment slip reply postcard, a catalog or the like and sending it.

In addition, there is a technique such as that described in References 2 to 4 as a booklet-like delivery that can be easily opened by increasing the page space, but Reference 2 has no upper and lower ends attached to the booklet. When personal information is described in a booklet, there is a problem that it may be stolen.
Further, in References 3 and 4, in order to sandwich and attach the booklet main body between the front cover piece and the back cover piece that are folded in half, it is troublesome to provide a saddle stitch fitting and bind it in half. There is a problem that an expensive manufacturing facility is required for performing a saddle stitching process in which the booklet body is sandwiched between the front cover piece and the back cover piece.

JP-A-10-264557 JP 2006-272955 A JP-A-9-39450 JP-A-7-277344

  Therefore, the present invention has been made in view of the above-mentioned problems, has the effect of increasing the opening rate, has excellent security for personal information printed on a booklet, and does not need to be separated at the time of disposal. An object of the present invention is to provide a booklet-like material and a booklet-like material that can be configured with only a small number of pages and can be manufactured with simple manufacturing equipment.

The booklet of the present invention is formed by superimposing a cover piece of approximately the same size, at least one saddle stitch piece, and a back cover piece in this order, and binding them with an adhesive using one edge of each piece as a binding portion. In the booklet, a notch part in which a part of the paper piece is cut out in a predetermined shape is provided on the side of the cover piece and the side of the saddle-stitched paper sheet facing the binding part side so as not to overlap each other. And
A peelable pseudo-adhesive layer is formed on the surface of the saddle-stitched paper piece and overlaps with the cover-sheet piece, and the cover-sheet piece is adhered in a peelable state from the saddle-stitched paper piece. A peelable pseudo-adhesive layer is formed on the surface of the saddle-stitched paper piece and overlapped with the saddle-stitched paper piece, and the saddle-stitched paper piece is bonded in a peelable state from the back cover piece.

  Further, the booklet-like product of the present invention is a semicircle in which the cutout portion can insert a thumb into the inner portion of the cutout portion and push a piece of paper positioned below the overlapped piece of paper. It consists of the shape which has a shape.

  Furthermore, the booklet-like product of the present invention is characterized in that heading information is displayed in a surface area of a piece of paper superimposed on the lower side with respect to a portion cut out by the cutout portion.

  Further, the booklet of the present invention is characterized in that the peelable pseudo-adhesive layer is provided on a peripheral portion of the upper surface of the saddle stitch piece and a peripheral portion of the upper surface of the back cover piece. And

  Furthermore, the booklet-like delivery of the present invention is characterized by having a destination description part on the surface of the cover piece of the booklet-like material described above.

Therefore, the booklet and the booklet delivery of the present invention can be used as a booklet direct mail that integrates catalogs, advertisements, applications, etc. with personal information, etc., and meets customer needs. It is possible to set the number of pages that can be used, and there is no need for separation by not using metal or other metal fittings. In addition, when there is personal information, it should be used as an envelope for mailing without seeing the personal information during mailing. A large amount of information can be mailed at low cost, and the overlapped paper pieces are peelably bonded with a peelable adhesive, which has the effect of increasing the opening rate and personal information printed on a booklet, etc. Is excellent in security, can be configured only by the required number of pages, and there is an effect that it is not necessary to separate at the time of disposal.
In addition, the recipient of the booklet delivery can open each page in order from the cutout.

  Further, in the booklet-like product and the booklet-like delivery of the present invention, the notch portion can insert a thumb into the inner portion of the notch portion and push the paper piece located below the overlapped paper pieces. Since it has a shape having a possible semicircle, it can be easily opened with the thumb even when the recipient of the booklet-like delivery opens, and has the effect of increasing the opening rate.

  Furthermore, since the booklet and the booklet delivery of the present invention have the heading information displayed on the surface area of the piece of paper superimposed on the lower side with respect to the part cut out at the notch, the booklet Information on what content is displayed on the page can be first provided to the recipient of the letter delivery, which has the effect of increasing the unsealing rate.

  In the booklet and booklet delivery of the present invention, the peelable pseudo-adhesive layer is provided on a peripheral portion of the upper surface of the saddle stitch paper piece and a peripheral portion of the upper surface of the back cover piece. Therefore, there is an effect that the cover piece and the saddle stitching piece can be easily peeled off.

It is a perspective view of the booklet-like sending thing concerning the embodiment of the present invention. It is the sectional view on the AA line of FIG. In the booklet-like delivery according to the embodiment of the present invention, it is a diagram for explaining the configuration of the booklet-like delivery, (a) is a plan view of a cover piece, (b) is a plan view of a saddle-stitched paper piece, (C) is a top view of a back cover piece, (d) is a perspective view which shows the state which isolate | separated three paper pieces which comprise a booklet-like delivery thing. It is a perspective view which shows the state which turned up the cover-sheet piece from the saddle-stitched paper piece in the booklet-like delivery which concerns on embodiment of this invention. In a booklet-like delivery according to another embodiment of the present invention, it is a plan view showing a state where three pieces of a cover sheet, a saddle stitching paper piece and a back cover piece constituting the booklet-like delivery are separated.

Hereinafter, a booklet-like material according to an embodiment of the present invention, particularly a booklet-like material provided with an address description portion on the booklet-like material will be described in detail with reference to the drawings.
As shown in FIGS. 1 and 2, a booklet-like delivery 1 according to an embodiment of the present invention has a cover piece 2, a saddle stitch piece 3, and a back cover piece 4 having substantially the same dimensions stacked in order from the top. The binding portion 5 is bonded and bound by adhesives 5a and 5b applied along one edge of the saddle stitch paper piece 3 and the back cover piece 4.

As shown in FIG. 4, notches 6 a and 6 b in which a part of the paper piece is cut out in a predetermined shape on the side facing the binding part 5 side of the cover piece 2 and the saddle stitching paper piece 3, Each is provided in a non-overlapping state.
The notches 6a and 6b have a semicircular shape in which a thumb can be inserted into an inner portion of the notch and a paper piece located on the lower side of the overlapped paper pieces can be pushed.
Thus, even when the recipient of the booklet delivery opens, it is easier to insert the thumb into the inner part of the notches 6a and 6b and push the paper piece located below the overlapped paper piece with the thumb. Can be expected to increase the opening rate.

In addition, heading information 7a and 7b is displayed in the surface area of the paper piece superimposed on the lower side with respect to the portions cut out by the cutout portions 6a and 6b.
With this header information, it is possible to first provide information such as what kind of content is displayed on the page to the recipient of the booklet delivery 1. Can be used as a direct mail, etc., it can be expected to increase the opening rate by getting interested in the headline information.

Examples of the material used for the front cover piece 2 and the back cover piece 4 include high-quality paper, coated paper, copy paper, craft paper, synthetic paper, PET, PP, and the like. It can be selected as appropriate depending on the compatibility with the material to be used and the application of the booklet delivery.
The materials used for the saddle stitching paper piece 3 include fine paper, coated paper, copying paper, kraft paper, synthetic paper, PET, PP, etc., but are not particularly limited, and are appropriately selected according to the application. can do.

Next, a peelable pseudo-adhesive layer 8 a is formed on the surface of the saddle-stitched paper piece 3 on the booklet-like delivery 1 and in an area overlapping the cover piece 2.
Thereby, the cover piece 2 is bonded in a state where it can be peeled off from the saddle-stitched paper piece 3.
Further, a peelable pseudo-adhesive layer 8 b is formed on the surface of the back cover piece 4 and in an area overlapping the saddle stitch paper piece 3.
As a result, the saddle-stitched paper piece 3 is adhered in a state where it can be peeled off from the back cover piece 4.
The peelable pseudo adhesive layer 8 a may be provided on the back side of the cover sheet piece 2, and the peelable pseudo adhesive layer 8 b may be provided on the back side of the saddle stitch paper piece 3.

Examples of the adhesive used for the peelable pseudo-adhesive layers 8a and 8b include, for example, a composition of an ultraviolet curable offset ink added with silicone and an acrylic emulsion adhesive, an ester resin added with mineral oil, and paraffin wax. An acrylic ester resin to which is added can be used.
In any case, the cover piece 2, saddle-stitched paper piece 3, and back cover piece 4 constituting the booklet-like delivery 1 are in an adhesive state without being peeled off during mailing, and from the adhesive part without breaking the material at the time of opening. Any structure that can be peeled and opened can be used.

  The materials constituting the adhesives 5a and 5b applied along one edge of the saddle stitch paper piece 3 and the back cover piece 4 are acrylic resin, vinyl acetate resin, EVA resin, urethane resin. An emulsion adhesive or the like can be used.

Next, the usage method of the booklet-like delivery 1 concerning embodiment of this invention is demonstrated.
When the booklet delivery 1 is sent, as shown in FIG. 1 and FIG. 2, the cover piece 2, the saddle stitching piece 3 and the back cover piece 4 are pseudo bonded by the peelable pseudo adhesive layers 8a and 8b. Send it as it is.

Then, as shown in FIG. 4, the recipient of the booklet-like delivery 1 inserts a thumb into the inner portion of the cutout portion 6 a having a semicircular shape of the cover piece 2, and By pressing the saddle stitch paper piece 3 located on the lower side, the cover sheet piece 2 is peeled off from the saddle stitch paper piece 3 and opened.
Thereby, first, the content information displayed on the back side of the cover piece 2 and the front side of the saddle stitch piece 3 can be viewed and read.
Next, as shown in FIG. 4, the back cover is inserted by inserting a thumb into the inner portion of the cutout portion 6 b having a semicircular shape of the saddle stitch paper piece 3 and pushing the overlapped back cover piece 4. The saddle stitch paper piece 3 is peeled off from the piece 4 and opened.
Thereby, the content information displayed on the back side of the saddle stitch paper piece 3 and the front side of the back cover piece 4 can be viewed and read.

As described above, in the booklet-like delivery 1, by inserting a thumb into the inner part of the cutout portion of the paper piece stacked on the upper side and pushing the paper piece located on the lower side of the stacked paper pieces, Each page can be opened while peeling pieces of paper in order from the upper side.
The peelable pseudo-adhesive layers 8a and 8b are made of an adhesive that cannot be easily bonded after being peeled once. Therefore, the peelable pseudo adhesive layers 8a and 8b are peeled off when a person other than the recipient peels off illegally. You can easily know that there was fraudulent activity.

In the above-described embodiment, the case where one saddle-stitched paper piece 3 is provided in the booklet-like delivery 1 has been described. However, a plurality of saddle-stitched paper pieces 3 can be provided in an overlapping manner as necessary.
Further, these saddle-stitched paper pieces 3 can be used as an application form or a transfer paper.

  In the above embodiment, the case where the peelable pseudo adhesive layers 8a and 8b are provided on substantially the entire upper surface side of the saddle stitch paper piece 3 and the back cover piece 4 has been described. As shown in FIG. 5, peelable pseudo adhesive layers 8 a and 8 b can be provided on predetermined portions of the surface of the saddle stitch paper piece 3 and the back cover piece 4.

In another embodiment shown in FIG. 5, peelable pseudo adhesive layers 8 a and 8 b are provided on the peripheral portion of the upper surface of the saddle stitch paper piece 3 and the peripheral portion of the upper surface of the back cover piece 4.
The peelable pseudo-adhesive layers 8a and 8b can maintain the state in which the paper pieces of the booklet-like delivery 1 are temporarily adhered, and the recipient can turn up the paper pieces and open them. If possible, it can be provided in various parts. In addition to the above, the peelable pseudo adhesive layers 8a and 8b can be provided in a U shape or in a dot shape.

Alternatively, a configuration may be adopted in which a reply postcard sheet piece is provided on a part of the plurality of saddle stitched paper pieces 3 and a cut sewing machine is formed to separate the postcard paper pieces.
As described above, the booklet-like delivery of the present invention can be sent as a delivery in which the overlapped paper pieces are integrated in a mailed state, and can be peeled off when the recipient opens it. It is configured so that it can be easily peeled off from the part bonded with the agent.

1 Booklet delivery
2 Cover pieces
3 Saddle-stitched paper pieces
4 Back cover pieces
DESCRIPTION OF SYMBOLS 5 Binding part 5a, 5b Adhesive 6a, 6b Notch part 7a, 7b Heading information 8a, 8b Pseudo-adhesive layer which can be peeled 9 Destination information description part

Claims (5)

In a booklet formed by superimposing a front cover piece of substantially the same size, at least one saddle-stitched paper piece, a back cover piece in this order, and binding them with an adhesive as one end edge of each paper piece,
On the side facing the side of the binding portion side of the cover sheet piece and the saddle stitching paper piece, a notch portion in which a part of the paper piece is cut out in a predetermined shape is provided so as not to overlap each other,
A peelable pseudo-adhesive layer is formed on the surface of the saddle-stitched paper piece and overlaps with the cover-sheet piece, and the cover-sheet piece is adhered in a peelable state from the saddle-stitched paper piece. The booklet is characterized in that a peelable pseudo-adhesive layer is formed in a region overlapping with the saddle stitched paper piece, and the saddle stitched paper piece is adhered in a state of being peelable from the back cover piece. State.   The cutout portion has a semicircular shape in which a thumb can be inserted into an inner portion of the cutout portion and a paper piece positioned on the lower side of the overlapped paper pieces can be pushed in. The booklet according to claim 1.   The booklet-like product according to claim 1 or 2, wherein heading information is displayed on a surface area of a piece of paper overlapped on a lower side with respect to a portion cut out by the cutout portion.   4. The peelable pseudo-adhesive layer is provided on a peripheral portion of the upper surface of the saddle stitch piece and a peripheral portion of the upper surface of the back cover piece. The booklet described in item 1. A booklet-like delivery comprising a destination entry portion on a surface of a cover piece of the booklet-like product according to any one of claims 1 to 4.

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