Classifications

• • G—PHYSICS
  • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
  • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
  • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
  • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N7/00—Television systems
  • H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast
  • H04N7/181—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast for receiving images from a plurality of remote sources
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0251—Targeted advertisements
  • G06Q30/0261—Targeted advertisements based on user location
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0241—Advertisements
  • G06Q30/0251—Targeted advertisements
  • G06Q30/0269—Targeted advertisements based on user profile or attribute
  • G06Q30/0271—Personalized advertisement
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
  • G06V20/00—Scenes; Scene-specific elements
  • G06V20/50—Context or environment of the image
  • G06V20/52—Surveillance or monitoring of activities, e.g. for recognising suspicious objects
  • G06V20/54—Surveillance or monitoring of activities, e.g. for recognising suspicious objects of traffic, e.g. cars on the road, trains or boats
• • G—PHYSICS
  • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
  • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
  • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
• • G—PHYSICS
  • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
  • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
  • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
  • G09F27/005—Signs associated with a sensor

Definitions

• the invention relates to a device and a method for operating a display device arranged on a road.
• the invention further relates to a vehicle, a display system and a computer program.
• Screens for displaying information on publicly accessible information devices are as such, for example, from the utility model
• the object underlying the invention can therefore be seen to provide a device for operating a arranged on a street display device, which allows energy-efficient operation of the display device.
• the object underlying the invention can also be seen in providing a corresponding method for operating a display device arranged on a road.
• the object underlying the invention can also be seen to provide a corresponding vehicle, a corresponding display system and a corresponding computer program.
• an apparatus for operating a display device located on a roadway comprises a determination device for determining when a vehicle is moving into a viewing area of the display device. Further, the apparatus includes a controller for controlling the display device, wherein the controlling of the display device is performed depending on a result of the determination.
• a method of operating a display device located on a street is provided. It is determined when a vehicle moves in a viewing area of the display device. Depending on a result of the determination, the display device is controlled.
• a vehicle system for a vehicle including a transmitter for transmitting a vehicle position and a vehicle speed to a controller for controlling a display device disposed on a road.
• a display system comprising a display device arrangeable on a road and a device for operating a display device arranged on a road.
• a computer program comprising program code for performing the method of operating a display device located on a street when the computer program is executed on a computer, in particular a controller. The invention thus includes in particular the idea of determining when
• Vehicle moves in a field of view of the display device. This means in particular, that it is determined when the vehicle enters the viewing area or enters the viewing area of the display device. Depending on the result of the determination, that is, in particular from the time when the vehicle moves into the field of view, the display device is controlled. As a result, a particularly energy-efficient operation of the display device is advantageously possible, insofar as the display device can be placed, for example, in an operating state in which little or no power is consumed when the vehicle is not yet in the field of view of the display device. Only when the vehicle enters the field of view of the display device can be provided in particular that the display device is activated.
• Controlling the display device in the sense of the present invention comprises, in particular, activating and deactivating the display device.
• An activated display device displays, in particular, information, for example advertising information.
• a deactivated display device does not display any information.
• Deactivating the display device may include completely switching off the display device so that the deactivated display device no longer consumes electrical energy.
• deactivating the display device comprises shifting the display device into a standby operating state.
• controlling the display device may also include controlling a brightness of displayed information. Since usually less electrical energy is consumed when the information is displayed with a reduced brightness, so here in an advantageous manner
• controlling the display device may also include the step of displaying the information.
• controlling the display device may also include the step of how long the information is displayed.
• a viewing area of the display device in the sense of the present invention designates in particular an area in which there is visual contact between the vehicle or the vehicle occupants and the display device. That means, in particular, that a vehicle occupant, who is located in the viewing area, can see the display device and thus can see the displayed information.
• the determination device comprises a detection device for detecting a vehicle position and a vehicle speed.
• a vehicle position and a vehicle speed are detected in order to determine in an advantageous manner when the vehicle is moving into the field of view of the display device.
• the current vehicle position and / or the current vehicle speed are detected. If the current vehicle position is known, a distance which the vehicle still has to travel on the road in order to get into the field of view of the display device can be calculated. If, furthermore, the vehicle speed is known, it can be used to determine the point in time when the vehicle moves into the field of view of the display device.
• the detection device comprises a radar sensor and / or a laser sensor for detecting a vehicle position and / or a vehicle speed. If the determination device is arranged in a vehicle, it can be provided in particular that the determination device has a navigation system. Such a navigation system may include, for example, a Global Positioning Sensor (GPS). The detection device can be arranged in particular on or next to a road.
• GPS Global Positioning Sensor
• a database is formed which comprises personal information.
• the controller is further configured to control the display device depending on the personal information. This advantageously achieves that the display device can display personal information, so that person-optimized and targeted information, in particular advertising, can be made available to a vehicle occupant.
• the vehicle position and the vehicle speed, in particular the current vehicle position and the current vehicle speed are sent from the vehicle to the determination device.
• a planned route of the vehicle is sent from the vehicle to the detection device.
• an even more accurate determination is made possible in an advantageous manner, when the vehicle moves in the field of view of the display device.
• this calculation assumes in particular that the vehicle retains its current vehicle speed.
• the vehicle will still travel through sections which allow a lower maximum permissible speed than the instantaneous vehicle speed, then it can be assumed that the vehicle will travel through these sections at a lower speed, which then advantageously results in the determination of the vehicle Time, when the vehicle moves in the field of view of the display device, can be considered.
• detours or breaks of the vehicle can be considered.
• the display device can be controlled so that it is not activated, since it was determined that the vehicle does not move into the field of view of the display device.
• the planned route can be provided for example by means of a navigation system.
• vehicle occupant and / or vehicle specific information is sent from the vehicle to the controller.
• the control of the display device then takes place in particular depending on the information sent.
• the display device in turn displays certain information, in particular advertising, in accordance with the information transmitted.
• an identification device is provided for identifying vehicle occupants.
• the transmitter is particular configured to send vehicle occupant identification data to the controller.
• the display device displays personal information, in particular advertising, to the vehicle occupant or passengers.
• An identification device may include, for example, a fingerprint reader and / or an eye iris scanner.
• the vehicle occupant or passengers identify themselves by means of a transponder on a vehicle key on the identification device.
• FIG. 1 shows a device for operating a display device arranged on a road
• FIG. 2 is a flowchart of a method for operating a display device arranged on a road
• FIG. 3 is a flowchart of another method for operating a display device arranged on a road
• Fig. 5 is a display system
• Fig. 6 shows a vehicle which transmits its current vehicle position and its current vehicle speed to an external control server.
• Fig. 1 shows an apparatus 101 for operating a display device (not shown) arranged on a road.
• the device 101 comprises a determination device 103, by means of which it is determined when a vehicle (not shown) moves into a viewing region of the display device.
• a controller 105 for controlling the display device is provided, which the Display device depending on a result of the determination controls.
• the controller 105 is formed as an external control server, which includes both the determination device 103 and the controller 105.
• external means that the control server is not located in the vehicle, but outside the vehicle.
• FIG. 2 shows a flowchart of a method for operating a display device arranged on a road.
• a step 201 it is determined when a vehicle is moving into a viewing area of the display device.
• the display device is then controlled depending on a result of the determination.
• a step 301 the current vehicle position and the current vehicle speed are transmitted from a vehicle to an external control server.
• the control server determines in a step 303 when the vehicle is moving into a viewing area of the display device.
• the display device is activated in a step 305 so that it can display information, in particular advertising, to the vehicle occupants of the vehicle.
• the display device is already activated at a time before the determined time when the vehicle is moving into the field of view of the display device.
• the vehicle sends its planned route to the external control server.
• the vehicle system 401 includes a transmitter 403 that can transmit a vehicle position and a vehicle speed to an external control server. Furthermore, the vehicle system 401 includes an optional identification device 405 for identifying vehicle occupants. Here, the speaking vehicle occupant identification data by means of the transmitter 403 also sent to the external control server.
• the display system 501 comprises a device 503 for operating a display device 505 arranged on a road.
• the display 505 is controlled by means of the controller 105 of the device 503, this control being dependent on a point in time when a vehicle enters a field of vision Display device 501 moves, is performed.
• the control of the display device 505 can in particular be performed wirelessly. This means in particular that corresponding control signals are sent wirelessly to the display device 505. But it can also be provided that a wired communication between the display device 505 and the controller 105 is provided. In particular, the communication can be encrypted.
• FIG. 6 shows a vehicle 601 on a road 603.
• a direction of travel of the vehicle 601 is indicated symbolically by means of an arrow with the reference numeral 604.
• the vehicle 601 includes a vehicle system (not shown).
• the vehicle system transmits, to an external control server 605, a determination device (not shown) and a controller (not shown) of the current vehicle position and the current vehicle speed. It can preferably be provided that the vehicle system also sends the planned route of the vehicle to the external control server 605.
• the vehicle system sends a number of vehicle occupants to the external control server 605. It can preferably be provided that the vehicle system sends to the external control server 605 the information as to which persons are located in the vehicle. In particular, the vehicle system may send to the external control server 605 information as to which vehicle occupant is looking from which window of the vehicle. Furthermore, it can be provided, in particular, that the vehicle system sends personal data of the vehicle occupants, that is to say vehicle-specific information, in particular names and personal interests, such as, for example, hobbies, to the external control server 605. For example, it may be provided that the vehicle system has vehicle-specific data. ten, ie data of the vehicle, to the external control server 605 sends.
• vehicle-specific data may include, for example, a type of vehicle, in particular whether it is a small car, a luxury car, a truck.
• vehicle-specific data can also include a status of the vehicle, such as age, condition, whether it is broken, whether a repair is necessary, whether and / or which fuel and / or which lubricants are needed.
• Vehicle occupant-specific data may, in particular, include a travel time and / or an attention of the vehicle occupants, in particular of the driver in particular, and in particular include the information which
• the external control server 605 determines based on the transmitted vehicle position, the current vehicle speed and possibly the planned
• the external control server preferably determines further personal data of the vehicle occupants such as, for example, interests, hobbies or purchases, if the vehicle-specific corresponding data were previously sent to the external control server 605, from an integrated database (not shown here) and / or from other accessible databases.
• the communication between the vehicle 601 and the control server or between the control server 605 and the display device 607 can preferably take place wirelessly, which is illustrated here by way of example by means of the element with the reference numeral 609. The communication can be carried out in particular encrypted.
• control server 605 can then preferably control the display device 607 in such a way that it displays a person-oriented, thus vehicle-occupant-specific, targeted advertising according to the following methodology. If only one vehicle occupant is in the vehicle, then only for this a targeted, so for example, person-specific, advertising displayed. If there are several vehicle occupants in the vehicle, information or advertising for common interests or possible purchases is displayed, if possible.
• the display device 607 if the vehicle 601 is not in an autonomous driving operating state, that is to say that the vehicle 601 is not driving autonomously, the display device 607 preferably only displays information in a targeted manner to the passengers but not to the driver.
• the external control server 605 thus sends corresponding control signals to the display device 607 for controlling the display device 607, which should display information, in particular advertising, the display device 607 when.
• a plurality of vehicles 601 are located on the road 603. These multiple vehicles 601 each send corresponding data and information to the external control server 605. Thus, if several vehicles 601 come at the same time on the display device 607, that is, that the plurality of vehicles 601 enter the viewing area of the display device 607 at the same time.
• the information in particular advertising, be displayed on the display device 607, which is interesting for most of the now passing vehicle occupants.
• it may also be an integration of a buying behavior of the vehicle occupants, so a weighting of interests based, for example, how much income is available to the various vehicle occupants and / or how much or what the vehicle occupants buy, are taken into account.

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• Engineering & Computer Science (AREA)
• Business, Economics & Management (AREA)
• Physics & Mathematics (AREA)
• Theoretical Computer Science (AREA)
• General Physics & Mathematics (AREA)
• Accounting & Taxation (AREA)
• Development Economics (AREA)
• Finance (AREA)
• Strategic Management (AREA)
• Entrepreneurship & Innovation (AREA)
• Marketing (AREA)
• General Business, Economics & Management (AREA)
• Economics (AREA)
• Game Theory and Decision Science (AREA)
• Multimedia (AREA)
• Signal Processing (AREA)
• Navigation (AREA)
• Controls And Circuits For Display Device (AREA)

Applications Claiming Priority (2)

Publications (1)

Family

ID=46639993

Family Applications (1)

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Family Cites Families (22)

• 2011
  • 2011-09-09 DE DE102011082403A patent/DE102011082403A1/de active Pending
• 2012
  • 2012-07-16 CN CN201280043339.9A patent/CN103765495A/zh active Pending
  • 2012-07-16 EP EP12745430.4A patent/EP2754145A1/de not_active Withdrawn
  • 2012-07-16 US US14/343,330 patent/US20140375811A1/en not_active Abandoned
  • 2012-07-16 WO PCT/EP2012/063910 patent/WO2013034346A1/de active Application Filing

Non-Patent Citations (1)

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