EP2206609B1 - Procédé de fabrication d'une enveloppe de magazine personnalisable - Google Patents

Procédé de fabrication d'une enveloppe de magazine personnalisable Download PDF

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Publication number
EP2206609B1
EP2206609B1 EP09000331A EP09000331A EP2206609B1 EP 2206609 B1 EP2206609 B1 EP 2206609B1 EP 09000331 A EP09000331 A EP 09000331A EP 09000331 A EP09000331 A EP 09000331A EP 2206609 B1 EP2206609 B1 EP 2206609B1
Authority
EP
European Patent Office
Prior art keywords
personalised
blank
magazine cover
magazine
personalized
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Not-in-force
Application number
EP09000331A
Other languages
German (de)
English (en)
Other versions
EP2206609A1 (fr
Inventor
Wolfgang Höcker
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
meiller direct GmbH
Original Assignee
meiller direct GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by meiller direct GmbH filed Critical meiller direct GmbH
Priority to DE202009002109U priority Critical patent/DE202009002109U1/de
Priority to EP09000331A priority patent/EP2206609B1/fr
Priority to DE202009003258U priority patent/DE202009003258U1/de
Priority to AT0014709U priority patent/AT10629U3/de
Priority to FR0953504A priority patent/FR2940928A3/fr
Publication of EP2206609A1 publication Critical patent/EP2206609A1/fr
Application granted granted Critical
Publication of EP2206609B1 publication Critical patent/EP2206609B1/fr
Not-in-force legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42C—BOOKBINDING
    • B42C7/00—Manufacturing bookbinding cases or covers of books or loose-leaf binders
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D3/00—Book covers
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D3/00—Book covers
    • B42D3/04—Book covers loose
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D3/00—Book covers
    • B42D3/12—Book covers combined with other articles
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D7/00—Newspapers or the like
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D27/00—Envelopes or like essentially-rectangular containers for postal or other purposes having no structural provision for thickness of contents

Definitions

  • the invention relates to a method for producing a personalized magazine cover according to the preamble of claim 1, as well as a magazine cover according to the preamble of claim 9.
  • magazines and magazines are well known.
  • magazines and magazines have a magazine cover, which protectively surrounds the magazine contents in the form of several, individually stitched individual sheets.
  • Such a magazine cover here consists essentially of a preferably rectangular blank made of a printable material such as paper, cardboard or plastic film, which is preferably made of a web.
  • the preferably rectangular blank is folded by machine, preferably in the region of the transverse axis of the preferably rectangular blank, so that the blank is divided over at least one fold into at least two, approximately equally sized, again rectangular envelope sections or cover pages, preferably the front page and make up the back of the magazine.
  • Such magazines or magazines are usually machined in one operation, namely a paper web is usually printed with the respective magazine content and then separated the printed paper web into several printed blanks, so that a variety of printed Sections of the magazine cover result, with a printed blank, for example, forms at least two magazine pages.
  • the blanks, including the magazine cover, which was produced either from the same paper web or a further paper web with possibly higher paper thickness, are placed one above the other, then stapled and the overlapping edge regions trimmed.
  • At least one address label, on which the name and the address of the subscriber are printed is usually affixed either on the title page or on the opposite back side of the cover of the completely produced magazine.
  • the complete printed product i. the magazine or magazine produced and then provided the provided for individual postal shipping printed products with the appropriate address label, i. the production of the magazine and the production of the personalized address label are carried out separately in different operations.
  • the personalized address labels are connected to the magazine so that they can be removed as easily and almost without noticeable impairment of the printed image of the corresponding front page or back after shipping again.
  • individual personalization of the advertising printed on the newspaper envelope is no longer possible, depending on the personalized address label to be adhered thereto.
  • a method for producing a printed product wherein the printed product comprises a support member and an adhesive member attached thereto by adhesive.
  • the support element and the Adhesive element are in this case made of the same material web, in particular the same blank.
  • the present invention seeks to provide a method for producing a personalized magazine cover, which allows individual personalization for postal dispatch of the magazine in a single operation technically simple and inexpensive.
  • the object is achieved on the basis of the features of the preamble of claim 1 by its characterizing features.
  • the essential aspect of the method and magazine cover according to the invention is to be seen in that at least one further personalized element, in particular a postcard is made from the web and that from the blank is integrated into a personalized journal envelope mailing bag for receiving the other personalized element is formed.
  • the information provided on the personalized elements in particular address and / or advertising information in the immediate vicinity of the content of the associated magazine cover are printed on the web and this to form a personalized blank, which includes both the magazine cover and the personalized elements, punched or cut from the web.
  • This can be a personalized Element are completely punched out of the personalized blank or are punched out of the personalized blank that it is only connected via an approximately straight connecting edge with the remaining personalized blank.
  • the personalized blank portion of the personalized blank is folded onto the magazine envelope forming portion of the personalized blank on which the personalized element receiving portion of the journal envelope forming portion of the personalized blank applies the fastener, particularly glue, and after folding the personalized address label portion of the blank on the magazine envelope forming portion of the blank cuts off the resulting fold portion of the blank, preferably along the connecting edge between the personalized address label and the remaining blank.
  • Fig. 1 shows a perspective view of a printed product in the form of a magazine or magazine 1 consisting of at least one magazine cover 2 and a plurality of this recorded sheets 3, which are preferably connected by means of a saddle stitching with the magazine cover 2.
  • the sheets 3 are preferably formed by a rectangular blank which is folded along its transverse axis QA and folded along the fold 2 ', i.
  • the rectangular blank thus forms, for example, in each case two sheets 3 of the magazine 1.
  • the magazine cover 2 is usually made of a preferably printed on both sides web 4, in the form of at least the magazine cover 2 comprehensive blank of preferably printed on both sides web 4.
  • the blank usually has at least one folding 2 ', through which the magazine cover 2 forming Blank is preferably divided into a first and second section 2.1, 2.2, which essentially form the front or front page 2.1 of the magazine 2 and the back 2.2 of the magazine 2.
  • the front 2.1 and / or the back 2.2 of the magazine 2 according to FIG. 2 provided with at least one personalized element, in particular a personalized address label 5, 5 ', which by means of a fastening means, in particular a glue solvable is attached to the magazine cover 2.
  • the personalized address label 5 can in this case be arranged at various points on the outwardly directed surface of the magazine envelope 2 and has the usual information required to send a magazine 2, in particular address information of the subscriber.
  • the address label 5 printed with the subscriber address and thus personalized is produced from a separate web, independently of the production of the magazine 2, i. the personalized address label 5 and the magazine cover 2 are made of different webs 4.
  • the web provided for the production of the address label 5 usually has a reduced format and is made of a different material.
  • the journals 2 to be sent are provided with the personalized address labels 5, namely the prepared mailing labels 5 are affixed to the front and / or back 2.1, 2.2 of the magazine 2.
  • fastening means are provided by which the surface of the magazine cover 2 after detachment of the personalized element, in particular the address label 5 is damaged as little as possible in order to obtain the advertising message printed on it as completely as possible.
  • both the magazine cover 2 itself and the personalized elements, in particular an address label 5, are manufactured from the same web 4.
  • the information of the at least one personalized element 5 in the immediate vicinity of the information forming the magazine cover 2 is printed on the web 4, preferably in succession in the conveying direction R of the web 4.
  • FIG. 3 is an example of a section of such, in the conveying direction R moving web 4 shown, which is continuously and preferably printed on both sides with information, pictures and / or advertising messages. From the web 4 In order to produce the personalized magazine cover 2, a personalized blank 6 comprising both the magazine cover 2 and the at least one personalized element, in particular personalized address label 5, is produced.
  • Production device 20 shown by way of example is provided for the production of personalized magazine covers 2, which comprises a plurality of processing stations 22 - 26, in which the web 4 or the personalized blanks 6 produced therefrom are processed step by step.
  • the web 4 formed by a paper web is withdrawn from a roll 21 and first fed to a printing station 22, which both provided for the magazine cover 2 content, in particular information, pictures and / or advertising messages and the personalization information on the web 4, preferably both sides and continuously imprinted along the conveying direction R.
  • the printed web 4 is fed to a stamping station 23 which punches or cuts out of the web 4 the personalized blank 6 comprising both the magazine cover 2 and the at least one personalized element 5.
  • the punching station 23 completely punches the personalized elements 5 out of the web 4 or punches them in such a way that the respective personalized element, in particular address label 5, is connected to the remaining personalized blank 6 only via an approximately straight connection edge.
  • the researchersstanzenden surface sections are drawn in the figures taut.
  • the remaining personalized blank 6 is further processed in a glue station 24, namely, on the at least the personalized address label receiving area of the magazine cover 2 forming portion 6 'of the personalized blank 6, a fastening means, in particular a removable glue 8 is applied, and Although preferably in the form of a thin, transparent glue layer.
  • a fastening means in particular a removable glue 8 is applied, and although preferably in the form of a thin, transparent glue layer.
  • the shape and arrangement of the glue layer 8 is dependent on the dimensioning of the personalized element 5.
  • the glue layer 8 is indicated in the figures by way of example by means of a wave-like hatching.
  • the personalized blank 6 prepared in this way is subsequently fed to a folding station 25, which folds it along at least two folds 2 ', 2 ", in particular the section 6" of the blank 6 enclosing the personalized element, in particular address label 5, on the magazine cover 2 folded section 6 'of the blank 6 along a predetermined folding 2 "folded, in such a way that the personalized element, in particular address label 5 on the region of the journal envelope 2 forming portion 6' comes to rest, with the attachment means, in particular the glue layer 8. In this case, the glue layer 8 is completely covered by the personalized element, in particular the address label 5. Subsequently, in the folding station 25, the remaining personalized blank 6 is re-folded along the further fold 2 ', the folds 2', 2 "preferably each a approximately perpendicular to the conveying direction R of the web 4.
  • the at least twice folded, personalized blank 6 is fed to a further punching station 26, by means of which still disturbing edge regions of the folded personalized blank 6 are removed.
  • at least the overlapping edge region of the personalized blank 6 formed as a result of the folding along the fold 2 is cut off, preferably along the connecting edge between the personalized element, in particular address label 5 and the remaining section 6 'of the personalized envelope forming the magazine envelope 2 Blank 6, ie the cutting edge runs along or parallel to the connecting edge FIGS. 4 and 5
  • the personalized blank 6 is shown before and after the overlapping edge region has been separated.
  • At least one further personalized element in particular in the form of at least one postcard in accordance with the FIG. 8 be punched or cut out of the web 4, which is connected, for example, via a separable perforation line 9 or in turn detachable fastening means 8 with the magazine cover 2 in the context of the described manufacturing method.
  • a separable perforation line 9 or in turn detachable fastening means 8 with the magazine cover 2 in the context of the described manufacturing method.
  • two, a rectangular strip-forming, postcard-like personalized elements 5, 5 ' may be provided, which are connected to each other via a perforation 9 and are adhesively bonded to the magazine cover 2 by means of a glue layer 8.
  • FIG. 11 the personalized magazine cover 2 is shown, which has a "banderollenartiges" personalized element 5.
  • the advertising message printed on the magazine cover 2 can also be personalized in a manner similar to the associated personalized element 5, namely by printing a personalized advertising message.
  • the personalized magazine cover 2 has an integrated mailing pocket 10 for receiving a further personalized element 5 ", wherein the mailer 10 is also produced from the web 4.
  • an opening tab 11 is pre-cut in the web 4 by means of a perforating device and also in the Web 4 taken further personalized element 5 "on a page 2.1 of the personalized magazine cover 2 out, and there preferably placed centrally.
  • the edges of the personalized element 5" receiving side 2.1 of the personalized magazine cover 2 are provided with a frame-like glue layer 8 'and the pre-punched opening tab 11 having portion 6'"of the blank 6 on The personalized magazine cover 2 is folded in.
  • the further personalized element 5 can be, for example, a cover letter to the subscriber or a customary" response element "in the form of a pre-addressed postcard.

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  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Manufacturing & Machinery (AREA)
  • Making Paper Articles (AREA)

Claims (10)

  1. Procédé de production d'une couverture de périodique (2) personnalisée selon lequel on produit à partir d'une bande de matériau (4) imprimée de préférence des deux côtés une pièce découpée (6) qui forme la couverture de magazine (2) et sur laquelle au moins un élément personnalisé (5), en particulier une étiquette d'adresse personnalisée, est fixé de manière amovible à l'aide d'un moyen de fixation (8), en particulier d'une colle, la couverture de magazine (2) et l'élément personnalisé (5) étant produits à partir de la pièce découpée (6) de la bande de matériau (4), caractérisé en ce qu'au moins un autre élément personnalisé (5"), en particulier une carte postale, est fabriqué à partir de la pièce découpée (6) de la bande de matériau (4) et en ce qu'une poche d'envoi (10) intégrée dans la couverture de périodique (2) personnalisée est formée à partir de la pièce découpée (6) pour recevoir l'autre élément personnalisé (5"), l'autre élément personnalisé (5") étant placé dans la poche d'envoi (10).
  2. Procédé selon la revendication 1, caractérisé en ce qu'une pièce découpée (6) personnalisée comprenant tant la couverture de périodique (2) que ledit élément personnalisé (5), en particulier une étiquette d'adresse personnalisée, et l'autre élément personnalisé (5") est coupée à l'emporte-pièce ou découpée dans la bande de matériau (4).
  3. Procédé selon la revendication 2, caractérisé en ce que l'élément personnalisé (5) ou l'autre élément personnalisé (5") est totalement dégagé par coupe à l'emporte-pièce de la pièce découpée personnalisée (6).
  4. Procédé selon la revendication 2, caractérisé en ce que l'élément personnalisé (5) est libéré par coupe à l'emporte-pièce de la pièce découpée (6) personnalisée de telle manière qu'il soit uniquement relié à la pièce découpée (6) personnalisée restante par l'intermédiaire d'une arête de liaison s'étendant de manière approximativement rectiligne.
  5. Procédé selon la revendication 4, caractérisé en ce qu'une partie (6") de la pièce découpée personnalisée (6) qui comprend ledit au moins un élément personnalisé (5) est pliée sur une partie (6') de la pièce découpée (6) personnalisée qui forme la couverture de périodique (2).
  6. Procédé selon la revendication 5, caractérisé en ce que le moyen de fixation (8), en particulier de la colle, est appliqué sur la région recevant l'élément personnalisé (5) de la partie (6') de la pièce découpée (6) personnalisée qui forme la couverture de périodique (2).
  7. Procédé selon la revendication 5 ou 6, caractérisé en ce qu'après le pliage de la partie (6") de la pièce découpée (6) qui comprend l'élément personnalisé (5) et d'une partie (6"') de la pièce découpée (6) qui présente une patte d'ouverture prédécoupée (11) pour la poche d'envoi (10) destinée à recevoir l'autre élément personnalisé (5") sur la partie (6') de la pièce découpée (6) qui forme la couverture de périodique (2), la région de bord de la pièce découpée (6) en chevauchement qui en résulte est rognée, et en fait de préférence le long des arêtes de liaison entre les parties (6', 6", 6"').
  8. Procédé selon l'une quelconque des revendications 1 à 7, caractérisé en ce qu'un message publicitaire imprimé sur la couverture de périodique (2) est également personnalisé de manière analogue aux informations de personnalisation prévues sur l'élément personnalisé (5), et en fait de préférence par impression d'un message publicitaire personnalisé.
  9. Couverture de périodique (2) comprenant au moins un élément personnalisé (5) fixé à l'aide d'un moyen de fixation (8) et produit à partir d'une pièce découpée (6) d'une bande de matériau (4) de préférence imprimée des deux côtés, pièce découpée qui forme la couverture de périodique (2), caractérisée en ce que la couverture de périodique est produite selon un procédé selon les revendications 1 à 8 précédentes, la couverture de périodique (2) présentant au moins un autre élément personnalisé (5"), en particulier une carte postale, produit à partir de la pièce découpée (6) de la bande de matériau (4), et une poche d'envoi (10) intégrée dans la couverture de périodique personnalisée (2) formée à partir de la pièce découpée (6) et destinée à recevoir l'autre élément personnalisé (5"), l'autre élément personnalisé (5") étant placé dans la poche d'envoi (10).
  10. Périodique comprenant plusieurs feuilles (3) et au moins une couverture de périodique (2) selon la revendication 9.
EP09000331A 2009-01-13 2009-01-13 Procédé de fabrication d'une enveloppe de magazine personnalisable Not-in-force EP2206609B1 (fr)

Priority Applications (5)

Application Number Priority Date Filing Date Title
DE202009002109U DE202009002109U1 (de) 2009-01-13 2009-01-13 Vorrichtung zur Herstellung eines personalisierten Zeitschriftenumschlags
EP09000331A EP2206609B1 (fr) 2009-01-13 2009-01-13 Procédé de fabrication d'une enveloppe de magazine personnalisable
DE202009003258U DE202009003258U1 (de) 2009-01-13 2009-03-06 Vorrichtung zur Herstellung eines personalisierten Zeitschriftenumschlags
AT0014709U AT10629U3 (de) 2009-01-13 2009-03-12 Verfahren zur herstellung eines personalisierten zeitschriftenumschlages
FR0953504A FR2940928A3 (fr) 2009-01-13 2009-05-27 Procede et dispositif pour la fabrication d'une couverture personnalisee pour periodique.

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
EP09000331A EP2206609B1 (fr) 2009-01-13 2009-01-13 Procédé de fabrication d'une enveloppe de magazine personnalisable
AT0014709U AT10629U3 (de) 2009-01-13 2009-03-12 Verfahren zur herstellung eines personalisierten zeitschriftenumschlages

Publications (2)

Publication Number Publication Date
EP2206609A1 EP2206609A1 (fr) 2010-07-14
EP2206609B1 true EP2206609B1 (fr) 2012-05-16

Family

ID=43896595

Family Applications (1)

Application Number Title Priority Date Filing Date
EP09000331A Not-in-force EP2206609B1 (fr) 2009-01-13 2009-01-13 Procédé de fabrication d'une enveloppe de magazine personnalisable

Country Status (4)

Country Link
EP (1) EP2206609B1 (fr)
AT (1) AT10629U3 (fr)
DE (2) DE202009002109U1 (fr)
FR (1) FR2940928A3 (fr)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2433808B1 (fr) 2010-09-27 2015-07-08 Müller Martini Holding AG Procédé de fabrication de produits d'impression assemblés individuellement

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AT19588B (de) * 1902-08-11 1905-03-27 George Livingston Richards Maschine zum Umschlagen von Adressenschleifen um Zeitungen, Zeitschriften u. dgl.
AT127541B (de) * 1930-11-14 1932-03-25 Felix Fluss Inseratenreklameindex.
CH388089A (de) * 1961-08-16 1965-02-15 Feissli Paul Versandhülle für Zeitschriften, illustrierte Zeitungen, Hefte und dergl. Versandgut
US4824503A (en) * 1987-07-30 1989-04-25 Richard Wilen Magazine assembly system and method
US5242521A (en) * 1991-09-25 1993-09-07 The Lehigh Press, Inc. Method of making a controllable fragrance sampler
US5918908A (en) * 1997-02-27 1999-07-06 Arcade, Inc. Advertisement page with incorporated sample material which can be trimmed to fit flush with the edges of a publication and methods of making same
DE10326519B4 (de) * 2003-06-12 2005-08-04 Meiller Direct Gmbh Druckereiprodukt mit loser Einlage
DE102004038284A1 (de) * 2004-08-03 2006-02-23 Bosch-Druck Gmbh Vorrichtung und Verfahren zur Fertigung von Druckerzeugnissen
DE102005053939B4 (de) 2005-11-11 2008-07-31 Meiller Direct Gmbh Verfahren und Vorrichtung zur Herstellung eines Druckereiprodukts mit aufgeklebtem Element

Also Published As

Publication number Publication date
AT10629U2 (de) 2009-07-15
DE202009002109U1 (de) 2009-04-23
FR2940928A3 (fr) 2010-07-16
EP2206609A1 (fr) 2010-07-14
AT10629U3 (de) 2011-07-15
DE202009003258U1 (de) 2009-05-28

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