EP2206609B1 - Method for producing a personalised magazine cover - Google Patents

Description

The invention relates to a method for producing a personalized magazine cover according to the preamble of claim 1, as well as a magazine cover according to the preamble of claim 9.

Printed products in the form of magazines and magazines are well known. In particular, such magazines and magazines have a magazine cover, which protectively surrounds the magazine contents in the form of several, individually stitched individual sheets.

Such a magazine cover here consists essentially of a preferably rectangular blank made of a printable material such as paper, cardboard or plastic film, which is preferably made of a web.

The preferably rectangular blank is folded by machine, preferably in the region of the transverse axis of the preferably rectangular blank, so that the blank is divided over at least one fold into at least two, approximately equally sized, again rectangular envelope sections or cover pages, preferably the front page and make up the back of the magazine.

The existing on the front and back of the two cover sections print area is for the publisher of a journal of particular economic importance, since these serve as the main carrier of advertising messages or advertising. Also, such a magazine cover can include more than two pages or multiple magazine covers are nested.

Such magazines or magazines are usually machined in one operation, namely a paper web is usually printed with the respective magazine content and then separated the printed paper web into several printed blanks, so that a variety of printed Sections of the magazine cover result, with a printed blank, for example, forms at least two magazine pages.

The blanks, including the magazine cover, which was produced either from the same paper web or a further paper web with possibly higher paper thickness, are placed one above the other, then stapled and the overlapping edge regions trimmed.

To send such a magazine by mail to the different subscribers, at least one address label, on which the name and the address of the subscriber are printed, is usually affixed either on the title page or on the opposite back side of the cover of the completely produced magazine. For this purpose, as part of the manufacturing process, the complete printed product, i. the magazine or magazine produced and then provided the provided for individual postal shipping printed products with the appropriate address label, i. the production of the magazine and the production of the personalized address label are carried out separately in different operations.

Usually, the personalized address labels are connected to the magazine so that they can be removed as easily and almost without noticeable impairment of the printed image of the corresponding front page or back after shipping again. Disadvantageously, using the described production method, individual personalization of the advertising printed on the newspaper envelope is no longer possible, depending on the personalized address label to be adhered thereto.

Furthermore, newspapers or magazines are known on the newspaper envelope for postal delivery directly the respective address information of the subscriber are printed.

From the DE 10 2005 053 939 For example, a method for producing a printed product is known, wherein the printed product comprises a support member and an adhesive member attached thereto by adhesive. The support element and the Adhesive element are in this case made of the same material web, in particular the same blank.

Based on the stated prior art, the present invention seeks to provide a method for producing a personalized magazine cover, which allows individual personalization for postal dispatch of the magazine in a single operation technically simple and inexpensive. The object is achieved on the basis of the features of the preamble of claim 1 by its characterizing features.

The essential aspect of the method and magazine cover according to the invention is to be seen in that at least one further personalized element, in particular a postcard is made from the web and that from the blank is integrated into a personalized journal envelope mailing bag for receiving the other personalized element is formed.

Thus, a mechanical production of envelopes with a plurality of personalized elements, in particular address labels or postcards in one operation and from a paper web is possible in a particularly advantageous manner. In addition, this results in a variety of other personal personalization options printed on the magazine cover advertising messages, for example, tailored to the respective subscribers printing the magazine cover is possible, which allows in particular an additional personalization of provided on the magazine cover advertising message. Particularly advantageous, another additional personalized element, namely a so-called "response element" such as a pre-addressed postcard are made simultaneously from the same web, which can be returned by the subscriber to the already printed address. In each case, the information provided on the personalized elements, in particular address and / or advertising information in the immediate vicinity of the content of the associated magazine cover are printed on the web and this to form a personalized blank, which includes both the magazine cover and the personalized elements, punched or cut from the web. This can be a personalized Element are completely punched out of the personalized blank or are punched out of the personalized blank that it is only connected via an approximately straight connecting edge with the remaining personalized blank.

Further advantageously, the personalized blank portion of the personalized blank is folded onto the magazine envelope forming portion of the personalized blank on which the personalized element receiving portion of the journal envelope forming portion of the personalized blank applies the fastener, particularly glue, and after folding the personalized address label portion of the blank on the magazine envelope forming portion of the blank cuts off the resulting fold portion of the blank, preferably along the connecting edge between the personalized address label and the remaining blank.

Fig. 1

beispielhaft eine perspektivische Ansicht einer Zeitschrift;

Fig. 2

beispielhaft eine Draufsicht auf einen Zeitschriftenumschlag mit zumindest einem personalisierten Element;

Fig. 3

beispielhaft in Ausschnittsdarstellung eine Draufsicht auf eine Warenbahn zur Herstellung eines personalisierten Zeitschriftenumschlags;

Fig.4

beispielhaft einen personalisierten Zuschnitt;

Fig.5

beispielhaft der aus dem personalisierten Zuschnitt gemäß Figur 4 hergestellte Zeitschriftenumschlag;

Fig.6

beispielhaft ein Blockschaltbild einer Produktionsvorrichtung zur Herstellung eines personalisierten Zeitschriftenumschlags aus einer Warenbahn;

Fig. 7, 8

beispielhaft alternative Ausführungsformen eines personalisierten Zuschnittes zur Herstellung eines personalisierten Zeitschriftenumschlags;

Fig. 9

beispielhaft eine Anordnung des Zuschnittes quer zur Förderrichtung bzw. Längsachse der Warenbahn;

Fig. 10

beispielhaft den bereits gefalzten personalisierten Zuschnitt gemäß Figur 9;

Fig. 11

beispielhaft einen aus dem personalisierten Zuschnitt gemäß Figur 9 und 10 hergestellten Zeitschriftenumschlag;

Fig. 12

beispielhaft ein personalisierten Zuschnitt zur Herstellung einer in den Zeitschriftenumschlag integrierten Versandtasche;

Fig. 13

beispielhaft der personalisierte Zuschnitt gemäß Figur 12 nach erfolgter Falzung des personalisierten Elementes und Einlage eines Informationsblattes in die herzustellende Versandtasche und

Fig. 14

beispielhaft eine Draufsicht auf den personalisierten Zeitschriftenumschlag mit integrierter Versandtasche.

Further advantageous embodiments of the invention are the subject of the dependent claims. The invention will follow on an embodiment with reference to the Figures 12-14 described in more detail. Show it:

Fig. 1

exemplified a perspective view of a magazine;

Fig. 2

exemplified a plan view of a magazine cover with at least one personalized element;

Fig. 3

exemplified in a sectional view of a plan view of a web for producing a personalized magazine cover;

Figure 4

by way of example a personalized blank;

Figure 5

by way of example from the personalized blank according to FIG. 4 produced magazine cover;

Figure 6

exemplified a block diagram of a production apparatus for producing a personalized magazine cover from a web;

Fig. 7, 8

exemplary alternative embodiments of a personalized blank for producing a personalized magazine cover;

Fig. 9

an example of an arrangement of the blank transverse to the conveying direction or longitudinal axis of the web;

Fig. 10

for example, the already folded personalized blank according to FIG. 9 ;

Fig. 11

an example of the personalized blank according to FIGS. 9 and 10 produced magazine cover;

Fig. 12

by way of example, a personalized blank for producing a mailing envelope integrated in the magazine envelope;

Fig. 13

for example, the personalized blank according to FIG. 12 after the folding of the personalized element and insertion of an information sheet in the mailpiece to be produced and

Fig. 14

an example of a top view of the personalized magazine cover with integrated mailing bag.

Fig. 1 shows a perspective view of a printed product in the form of a magazine or magazine 1 consisting of at least one magazine cover 2 and a plurality of this recorded sheets 3, which are preferably connected by means of a saddle stitching with the magazine cover 2.

The sheets 3 are preferably formed by a rectangular blank which is folded along its transverse axis QA and folded along the fold 2 ', i. The rectangular blank thus forms, for example, in each case two sheets 3 of the magazine 1.

The magazine cover 2 is usually made of a preferably printed on both sides web 4, in the form of at least the magazine cover 2 comprehensive blank of preferably printed on both sides web 4. The blank usually has at least one folding 2 ', through which the magazine cover 2 forming Blank is preferably divided into a first and second section 2.1, 2.2, which essentially form the front or front page 2.1 of the magazine 2 and the back 2.2 of the magazine 2.

For the postal dispatch of the magazine 2 to the subscribers, the front 2.1 and / or the back 2.2 of the magazine 2 according to FIG. 2 provided with at least one personalized element, in particular a personalized address label 5, 5 ', which by means of a fastening means, in particular a glue solvable is attached to the magazine cover 2. The personalized address label 5 can in this case be arranged at various points on the outwardly directed surface of the magazine envelope 2 and has the usual information required to send a magazine 2, in particular address information of the subscriber.

In the methods of personalizing a magazine known from the prior art, the address label 5 printed with the subscriber address and thus personalized is produced from a separate web, independently of the production of the magazine 2, i. the personalized address label 5 and the magazine cover 2 are made of different webs 4.

The web provided for the production of the address label 5 usually has a reduced format and is made of a different material. After the production of the magazines 2, the journals 2 to be sent are provided with the personalized address labels 5, namely the prepared mailing labels 5 are affixed to the front and / or back 2.1, 2.2 of the magazine 2. For this purpose, in particular fastening means are provided by which the surface of the magazine cover 2 after detachment of the personalized element, in particular the address label 5 is damaged as little as possible in order to obtain the advertising message printed on it as completely as possible.

To produce a personalized magazine envelope 2 directly from a web 4, both the magazine cover 2 itself and the personalized elements, in particular an address label 5, are manufactured from the same web 4. For this purpose, in each case the information of the at least one personalized element 5 in the immediate vicinity of the information forming the magazine cover 2 is printed on the web 4, preferably in succession in the conveying direction R of the web 4.

In FIG. 3 is an example of a section of such, in the conveying direction R moving web 4 shown, which is continuously and preferably printed on both sides with information, pictures and / or advertising messages. From the web 4 In order to produce the personalized magazine cover 2, a personalized blank 6 comprising both the magazine cover 2 and the at least one personalized element, in particular personalized address label 5, is produced.

This is an in FIG. 6 Production device 20 shown by way of example is provided for the production of personalized magazine covers 2, which comprises a plurality of processing stations 22 - 26, in which the web 4 or the personalized blanks 6 produced therefrom are processed step by step.

For example, the web 4 formed by a paper web is withdrawn from a roll 21 and first fed to a printing station 22, which both provided for the magazine cover 2 content, in particular information, pictures and / or advertising messages and the personalization information on the web 4, preferably both sides and continuously imprinted along the conveying direction R.

Following this, the printed web 4 is fed to a stamping station 23 which punches or cuts out of the web 4 the personalized blank 6 comprising both the magazine cover 2 and the at least one personalized element 5.

In one embodiment, the punching station 23 completely punches the personalized elements 5 out of the web 4 or punches them in such a way that the respective personalized element, in particular address label 5, is connected to the remaining personalized blank 6 only via an approximately straight connection edge. Here, the auszustanzenden surface sections are drawn in the figures taut.

Subsequently, the remaining personalized blank 6 is further processed in a glue station 24, namely, on the at least the personalized address label receiving area of the magazine cover 2 forming portion 6 'of the personalized blank 6, a fastening means, in particular a removable glue 8 is applied, and Although preferably in the form of a thin, transparent glue layer. Here, the shape and arrangement of the glue layer 8 is dependent on the dimensioning of the personalized element 5. The glue layer 8 is indicated in the figures by way of example by means of a wave-like hatching.

The personalized blank 6 prepared in this way is subsequently fed to a folding station 25, which folds it along at least two folds 2 ', 2 ", in particular the section 6" of the blank 6 enclosing the personalized element, in particular address label 5, on the magazine cover 2 folded section 6 'of the blank 6 along a predetermined folding 2 "folded, in such a way that the personalized element, in particular address label 5 on the region of the journal envelope 2 forming portion 6' comes to rest, with the attachment means, in particular the glue layer 8. In this case, the glue layer 8 is completely covered by the personalized element, in particular the address label 5. Subsequently, in the folding station 25, the remaining personalized blank 6 is re-folded along the further fold 2 ', the folds 2', 2 "preferably each a approximately perpendicular to the conveying direction R of the web 4.

Finally, the at least twice folded, personalized blank 6 is fed to a further punching station 26, by means of which still disturbing edge regions of the folded personalized blank 6 are removed. In particular, for example, at least the overlapping edge region of the personalized blank 6 formed as a result of the folding along the fold 2 "is cut off, preferably along the connecting edge between the personalized element, in particular address label 5 and the remaining section 6 'of the personalized envelope forming the magazine envelope 2 Blank 6, ie the cutting edge runs along or parallel to the connecting edge FIGS. 4 and 5 By way of example, the personalized blank 6 is shown before and after the overlapping edge region has been separated.

In addition to the at least one personalized address label 5, at least one further personalized element, in particular in the form of at least one postcard in accordance with the FIG. 8 be punched or cut out of the web 4, which is connected, for example, via a separable perforation line 9 or in turn detachable fastening means 8 with the magazine cover 2 in the context of the described manufacturing method. For example, two, a rectangular strip-forming, postcard-like personalized elements 5, 5 'may be provided, which are connected to each other via a perforation 9 and are adhesively bonded to the magazine cover 2 by means of a glue layer 8. Here can - as in the FIGS. 9 and 10 shown - also different from the previous embodiments of the magazine cover 2 forming section 6 'transverse to the conveying direction R and the longitudinal axis of the web 4. In FIG. 11 the personalized magazine cover 2 is shown, which has a "banderollenartiges" personalized element 5.

In addition, the advertising message printed on the magazine cover 2 can also be personalized in a manner similar to the associated personalized element 5, namely by printing a personalized advertising message.

In the embodiment of the invention according to the FIGS. 12 to 14 the personalized magazine cover 2 has an integrated mailing pocket 10 for receiving a further personalized element 5 ", wherein the mailer 10 is also produced from the web 4. For this purpose, an opening tab 11 is pre-cut in the web 4 by means of a perforating device and also in the Web 4 taken further personalized element 5 "on a page 2.1 of the personalized magazine cover 2 out, and there preferably placed centrally. After separating the further personalized element 5 "of web 4, the edges of the personalized element 5" receiving side 2.1 of the personalized magazine cover 2 are provided with a frame-like glue layer 8 'and the pre-punched opening tab 11 having portion 6'"of the blank 6 on The personalized magazine cover 2 is folded in. This forms an integrated in the front or back 2.1, 2.2 of the personalized magazine cover 2 mailing bag 10, in which the other personalized element 5 "is already inserted. The further personalized element 5 "can be, for example, a cover letter to the subscriber or a customary" response element "in the form of a pre-addressed postcard.

LIST OF REFERENCE NUMBERS

1

Magazine or magazine

2

Magazine cover

2 ', 2 "

creasing

3

leaves

4

web

5

personalized element, in particular address label

5 ', 5 "

another personalized element, in particular postcard

6

personalized cut

6 '

the journal cover comprehensive section

6 "

the personalized element comprehensive section

6 " '

the perforated opening tab comprehensive section

8th

Fastening means, in particular glue or glue layer

9

perforation

10

Versandtasche

11

opening tab

20

production device

21

role

22

printing station

23

punching station

24

gluing station

25

folding station

26

further punching station

R

conveying direction

QA

transverse axis

Claims (10)

1. Method for producing a personalised magazine cover (2) in which a blank (6) which forms the magazine cover (2) is made from a web (4) of material preferably printed on both sides to which at least one personalised element (5), more particularly a personalised address label, is detachably fixed by means of a fixing agent (8), more particularly a glue, wherein the magazine cover (2) and the personalised element (5) are made from the blank (6) of the material web (4), characterised in that at least one further personalised element (5"), more particularly a post card, is made from the blank (6) of the material web (4) and that from the blank (6) a mail bag (10) is formed which is integrated in the personalised magazine cover (2) and intended to receive the further personalised element (5") wherein the further personalised element (5") is inserted into the mail bag (10).
2. Method according to claim 1 characterised in that a personalised blank (6) is stamped or cut out from the material web (4) and comprises both the magazine cover (2) and the one personalised element (5), more particularly personalised address label, and the further personalised element (5").
3. Method according to claim 2 characterised in that the personalised element (5) or the further personalised element (5") is stamped completely out of the personalised blank (6).
4. Method according to claim 2 characterised in that the personalised element (5) is stamped free from the personalised blank (6) in such a way that it is connected to the rest of the personalised blank (6) only by an approximately straight connecting edge.
5. Method according to claim 4 characterised in that a section (6") of the personalised blank (6) comprising the at least one personalised element (5) is folded onto a section (6') of the personalised blank (6) which forms the magazine cover (2).
6. Method according to claim 5 characterised in that the fixing agent (8), more particularly glue, is applied to the area of the section (6') of the personalised blank (6) forming the magazine cover (2) which holds the personalised element (5).
7. Method according to claim 5 or 6 characterised in that after folding the section (6") comprising the personalised element (5) and folding a section (6"') of the blank (6), which has a pre-stamped opening flap (11) for the mail bag (10) for receiving the further personalised element (5"), onto the section (6') of the blank (6) forming the magazine cover (2), the overlapping marginal area of the blank (6) thereby created is cut off, namely preferably along the connecting edges between the sections (6', 6", 6"').
8. Method according to one of claims 1 to 7 characterised in that an advertising slogan printed on the magazine cover (2) is likewise personalised analogous with the personalisation information provided on the personalised element (5), namely preferably by printing a personalised advertising slogan.
9. Magazine cover (2) with at least one personalised element (5) fixed by means of a fixing agent (8) and made from a blank (6) of a preferably double-sided printed material web (4) forming the magazine cover (2), characterised in that the magazine cover (2) is made according to the method according to the preceding claims 1 to 8, wherein the magazine cover (2) has at least one further personalised element (5"), more particularly a postcard, made from the blank (6) of the material web (4), and a mail bag (10) formed from the blank (6) and integrated in the personalised magazine cover (2) to hold the further personalised element (5") and wherein the further personalised element (5") is inserted in the mail bag (10).
10. Magazine comprising several sheets (3) and at least one magazine cover (2) according to claim 9.

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