EP2200827B1 - Procédé de réalisation d'un produit d'impression - Google Patents
Procédé de réalisation d'un produit d'impression Download PDFInfo
- Publication number
- EP2200827B1 EP2200827B1 EP20080802668 EP08802668A EP2200827B1 EP 2200827 B1 EP2200827 B1 EP 2200827B1 EP 20080802668 EP20080802668 EP 20080802668 EP 08802668 A EP08802668 A EP 08802668A EP 2200827 B1 EP2200827 B1 EP 2200827B1
- Authority
- EP
- European Patent Office
- Prior art keywords
- printed
- access data
- product
- copies
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Not-in-force
Links
- 238000004519 manufacturing process Methods 0.000 title claims description 8
- 238000007639 printing Methods 0.000 claims description 35
- 230000003068 static effect Effects 0.000 claims description 10
- 230000003993 interaction Effects 0.000 claims description 8
- 238000000034 method Methods 0.000 claims description 6
- 239000000758 substrate Substances 0.000 claims description 6
- 230000001419 dependent effect Effects 0.000 claims description 2
- 239000000463 material Substances 0.000 description 3
- 238000007641 inkjet printing Methods 0.000 description 2
- 238000007645 offset printing Methods 0.000 description 2
- 238000007646 gravure printing Methods 0.000 description 1
- 238000007648 laser printing Methods 0.000 description 1
Images
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
- B41F—PRINTING MACHINES OR PRESSES
- B41F13/00—Common details of rotary presses or machines
- B41F13/46—Printing units for inserting latest news
Definitions
- the invention relates to a method for producing a printed product.
- Web-fed printing presses have printing form-based printing units for the static printing of at least one printing material web with a printed image that is the same for all printed copies of a printed product. Each printed copy usually contains several printed pages.
- Such printing form-based printing units that serve the static printing of the or each printing material web are typically designed as offset printing units. It is also possible that printing form-based printing units are designed as gravure printing units.
- a printing formless printing device can be an inkjet printing device or an electrophotographic printing device, such as a printer. a laser printing device or an ionographic printing device act.
- the dynamic access data for the individualization of statically printed printed products are target-specific or target-group-unspecific, i. H. that a link between the individual access data of a printed copy and a buyer of the printed product is made only via the interaction medium.
- the present invention has the object to provide a novel method for producing a printed product.
- the invention relates to a method for producing a printed product, such as. As a newspaper, wherein the inventive method below with reference to Fig. 1 is described.
- Fig. 1 schematically shows several printed copies 10 of a printed product to be produced 11, wherein in the production of the printed product 11 at least one substrate web based on static data 13 is printed statically with a print copy for all copies 10 of the printed product 11 unchangeable print image.
- the printing of the or each substrate web based on the static data 12 with the fixed for all copies 10 print image is carried out in at least one printing form-based printing unit, the z. B. is designed as an offset printing unit.
- At least one of the statically printed substrate webs is dynamically printed on the basis of dynamic data 13 in addition to the static printing with an individual print image for at least some copies 11, whereby the individual print image printed on the basis of dynamic data 13 is to access data.
- the dynamic data are printed on at least one printing material web with the aid of at least one printing formless printing device, in particular at least one inkjet printing device.
- a printed copy 10 of the printed product 11 produced in the above manner with a static print image and a dynamic print image is acquired by a buyer 14, whereby the buyer 14 of a print copy 10 uses the access data printed in the print copy 10 as a dynamic print image to scan over Interaction medium 15 to retrieve a on the printed product 11 and thus the printed copy 10 information content.
- individual access data may, for. B. on web addresses, based on which a buyer 14 retrieves an additional information content via the interaction medium 15 or enters data into a database.
- the individual access data can be telephone numbers, radio and television station information or even profit codes which cause a buyer 14 of a printed copy 10 to use the corresponding interaction medium 15, for B. over the Internet, the radio, the television or the phone to retrieve additional information content.
- the access data printed in the printed copies 10 are winning codes
- a buyer 14 of a printed copy 10 may use the winning code himself, e.g. B. on the Internet at the publisher of the printed copy to participate in a raffle, then the buyer 14 z.
- a product in particular a printed copy 16 of another printed product 17, or a service must acquire.
- the target-specific and / or target-group-specific access data printed in the print copies are accordingly linked to a product and / or a service.
- an additional value added can be generated both for the buyer of the printed product 11 and for the publisher of the same.
- the dynamic printed image printed in the print copies 10 of the printed product 11 as individual access data is target-specific access data and / or target-group-specific access data.
- the dynamic data 13, based on which the dynamic printing of the printed copies 10 of the printed product 11 takes place, can be compared with a database 18 containing target-specific and / or target-group-specific data.
- the database 18 may be z.
- it can be a Content Management System (CMS).
- the car driver driven by the subscriber or the like may be stored in order then to print such access data in the printed copy 10 of the subscriber, which cause the same via the interaction medium 15 to get beyond the print product 11 information content.
- target-specific data and / or target-group-specific data stored in the database 18 it is also possible to generate in advance Internet user accounts with target-specific and / or target-group-specific web offers, to which the recipient of the print product 11 then uses the data printed in the same , target-specific and / or target group-specific access data can access.
- the target-specific and / or the target-group-specific access data are printed in such a way that they are printed on at least one printed page in the respective printed copy.
- the target-specific and / or the target group-specific access data are then not visible from the outside, but only if the printed copy is open.
- the target-specific access data correlate with logistics data of the recipient.
Landscapes
- Engineering & Computer Science (AREA)
- Mechanical Engineering (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Accessory Devices And Overall Control Thereof (AREA)
- Printing Methods (AREA)
Claims (3)
- Procédé de fabrication d'un produit d'impression, dans lequel une ou plusieurs bandes de support d'impression, pour l'impression statique de celles-ci, sont transportées avec une image d'impression inchangée pour des exemplaires imprimés du produit imprimé dans au moins une unité d'impression basée sur un cliché d'impression, procédé dans lequel au moins une des bandes de support d'impression subissant une impression statique est imprimée en plus dynamiquement pour une impression statique au niveau d'au moins un dispositif d'impression sans cliché d'impression de la machine d'impression rotative, dynamiquement à l'aide de données d'accès individuelles, en particulier un code de gain, pour au moins certains exemplaires imprimés, en particulier en ligne, sachant qu'un contenu informatif, par exemple un gain, allant au-delà du produit imprimé peut être appelé à l'aide des données d'accès pour un acheteur du produit imprimé via un moyen interactif, comme par exemple Internet, et que sont imprimées dans les exemplaires imprimés, en tant que données d'accès individuelles, soit des données d'accès spécifiques à des personnes ciblées, soit/et des données d'accès spécifiques à des groupes ciblés,
caractérisé en ce que
sont imprimées dans les exemplaires imprimés des données d'accès spécifiques à des groupes ciblés qui dépendent du cercle de destinataires d'exemplaires imprimés concrets et par lesquelles un destinataire du produit imprimé accède à des comptes d'utilisateurs Internet comportant des offres Internet spécifiques qui sont générées en partant de données spécifiques à des groupes ciblés. - Procédé selon la revendication 1, caractérisé en ce que les données d'accès spécifiques à des groupes ciblés sont en lien avec un produit et/ou un service.
- Procédé selon la revendication 1 ou 2, caractérisé en ce que les données d'accès spécifiques à des groupes ciblés sont imprimées de manière à être imprimées sur au moins une page d'impression interne de l'exemplaire imprimé respectif.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE102007046809A DE102007046809A1 (de) | 2007-09-29 | 2007-09-29 | Verfahren zum Herstellen eines Druckprodukts |
PCT/EP2008/008222 WO2009043553A1 (fr) | 2007-09-29 | 2008-09-26 | Procédé de réalisation d'un produit d'impression |
Publications (2)
Publication Number | Publication Date |
---|---|
EP2200827A1 EP2200827A1 (fr) | 2010-06-30 |
EP2200827B1 true EP2200827B1 (fr) | 2015-05-20 |
Family
ID=40262006
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP20080802668 Not-in-force EP2200827B1 (fr) | 2007-09-29 | 2008-09-26 | Procédé de réalisation d'un produit d'impression |
Country Status (9)
Country | Link |
---|---|
US (1) | US20100214615A1 (fr) |
EP (1) | EP2200827B1 (fr) |
JP (1) | JP2010540274A (fr) |
KR (1) | KR20100061833A (fr) |
CN (1) | CN101883680A (fr) |
CA (1) | CA2700754A1 (fr) |
DE (1) | DE102007046809A1 (fr) |
ES (1) | ES2539120T3 (fr) |
WO (1) | WO2009043553A1 (fr) |
Families Citing this family (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE102014107376A1 (de) | 2013-12-19 | 2015-06-25 | Manroland Web Systems Gmbh | Druckprodukt mit Zugriffscode |
US20170209781A1 (en) | 2016-01-25 | 2017-07-27 | Mohawk Fine Papers, Inc. | Enhanced Security of Scratch-Off Products Using Homogenous Inks or Dyes |
US11383154B2 (en) | 2016-01-25 | 2022-07-12 | Hydragraphix Llc | Enhanced security instant tickets via homogeneous utilization of the backing for variable indicia inks or dyes |
Family Cites Families (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE2917182C2 (de) * | 1979-04-27 | 1984-03-01 | Canadian Tag and Label Ltd., Sparta, Mich. | Spielschein mit verdeckter Information |
US5314176A (en) * | 1992-09-08 | 1994-05-24 | Berlin Industries, Inc. | Method of preparing trackable response devices with inspection before printing address thereon |
DE4240390C2 (de) * | 1992-12-01 | 1996-07-18 | Direkt Com Werbedrucke Gmbh & | Verfahren zur Herstellung von Lotterielosen |
CA2146182A1 (fr) * | 1994-04-13 | 1995-10-14 | John W. Stenner | Enveloppe contenant un carte imprimee obtenue d'un tissu continu et methode de fabrication de cette enveloppe |
DE19512501A1 (de) * | 1995-04-04 | 1996-10-10 | Mohndruck Reinhard Mohn Ohg | Personalisiertes Druckerzeugnis sowie Druckereianlage und Verfahren zu seiner Herstellung |
US6129346A (en) * | 1998-05-08 | 2000-10-10 | Morre U.S.A., Inc. | Method for forming a brochure attached to a periodical |
JP4022901B2 (ja) * | 2002-05-24 | 2007-12-19 | 株式会社ミヤコシ | 新聞の製作方法 |
DE10300071A1 (de) * | 2003-01-03 | 2004-07-22 | Sächsisches Druck- und Verlagshaus Aktiengesellschaft | Personalisierung von Druckerzeugnissen, insbesondere von Zeitungen/Zeitschriften im Abonnementvertrieb |
EP1744881B1 (fr) * | 2004-04-30 | 2011-08-03 | manroland AG | Procede pour imprimer des produits d'impression individualises au moyen d'elements d'image imprimee logistiques |
US20060041443A1 (en) * | 2004-08-23 | 2006-02-23 | Horvath Charles W Jr | Variable data business system and method therefor |
JP2008159037A (ja) * | 2006-11-29 | 2008-07-10 | Konica Minolta Business Technologies Inc | 印刷システム及び印刷方法 |
DE102007046772A1 (de) * | 2007-09-29 | 2009-04-16 | Manroland Ag | Verfahren zum Herstellen eines Druckprodukts |
-
2007
- 2007-09-29 DE DE102007046809A patent/DE102007046809A1/de not_active Withdrawn
-
2008
- 2008-09-26 CN CN2008801094206A patent/CN101883680A/zh active Pending
- 2008-09-26 CA CA2700754A patent/CA2700754A1/fr not_active Abandoned
- 2008-09-26 ES ES08802668.7T patent/ES2539120T3/es active Active
- 2008-09-26 EP EP20080802668 patent/EP2200827B1/fr not_active Not-in-force
- 2008-09-26 WO PCT/EP2008/008222 patent/WO2009043553A1/fr active Application Filing
- 2008-09-26 JP JP2010526217A patent/JP2010540274A/ja not_active Withdrawn
- 2008-09-26 US US12/680,675 patent/US20100214615A1/en not_active Abandoned
- 2008-09-26 KR KR1020107007420A patent/KR20100061833A/ko not_active Application Discontinuation
Also Published As
Publication number | Publication date |
---|---|
CN101883680A (zh) | 2010-11-10 |
DE102007046809A1 (de) | 2009-04-02 |
EP2200827A1 (fr) | 2010-06-30 |
CA2700754A1 (fr) | 2009-04-09 |
ES2539120T3 (es) | 2015-06-26 |
US20100214615A1 (en) | 2010-08-26 |
JP2010540274A (ja) | 2010-12-24 |
KR20100061833A (ko) | 2010-06-09 |
WO2009043553A1 (fr) | 2009-04-09 |
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